BusinessWoman August 2014

August 2014

WHAT’S 4 7

Inside

LETTER FROM THE EDITOR THE TOP 5 BUSINESSWOMEN COMMUNICATORS An executive communications coach’s list.

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A NEW PERSPECTIVE ON 10 PERSONAL LIMITATIONS How they impact women in business and tips to break free.

11 EFFECTIVE LEADERSHIP HELPS EMPLOYEES STAY MOTIVATED Guidelines for being an inspirational leader.

13 TAKE A BREAK, RELAX, AND RECHARGE

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16 REAL SOLUTIONS TO COMMON LEG AND FOOT PROBLEMS Plus doctor-recommended solutions to get them into tiptop shape.

20 YOUR VISION IS YOUR WINDOW TO THE WORLD Common eye conditions and how you can treat them.

22 WOMEN TO WATCH New hires and promotions.

22 ACHIEVEMENTS & APPLAUSE Awards and accomplishments.

23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Sherry Christian loves the television industry and has a passion for the work she does. The advice a colleague once gave Christian is always in the back of her mind—to make sure you remember what is important in life and to enjoy it. Although she already has a full agenda with her family and work, Christian still makes time to be involved in her community.

Cover story photographs courtesy of Debra Schell Photography.

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EDITOR’S

Note

Woman BUSINESS

career

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lifestyle

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wellness

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connections

August 2014 Vol. 11 - No. 8

PRESIDENT AND PUBLISHER

H

DONNA K. ANDERSON

EDITORIAL

To be a great leader you need to be a great ave you had an opportunity to relax and get away this summer? I am looking communicator. Read about five top businesswomen forward to the beach – sun, sand, and a communicators and the companies they lead. Find out how good book. Oh, and my family getting they learned to be excellent communicators. Were they together. My parents come down for a few born with the aptitude?

Our fall women’s events are just around the corner. days and since my sons are older now, it’s really special for my husband and me to be able to share POWERLUNCH Capital Region has a very exciting keynote time with them all and make some new memories with speaker, Beth Caldwell. Her topic is, “Are You Getting Paid wives, girlfriends, and grandkids. I love it!

What You’re Worth?” Too many of us don’t Haven’t had a chance to get away yet or recognize the value of our talents or give you can only take a long weekend? Check ourselves enough credit for the expertise out the three points of interest inside this we provide. See more information about it Women who seek to issue. Whatever you enjoy – history, on the back page of BusinessWoman and nature, art, water sports, shopping – you’ll register now to attend. be equal with men have a wonderful time exploring these And our women’s expos aren’t to be destinations. And they’re just a short drive missed either. There is so much to do and lack ambition. away. experience at the expos, from the In each issue of BusinessWoman, we exhibitors and the demonstrations and ~Timothy Leary meet women who are an inspiration to entertainment, to the fashion shows and others. This month, Sherry Christian spa treatments. That’s why we named shares how she got established in the the website agreatwaytospendmyday.com. television industry. Twenty-eight years Mark your calendar now for these special later, she still has passion for what she does. events designed just for you!

How are you developing in your career? Is there anything that’s holding you back from climbing the ladder?

Sometimes it’s personal limitations. A local career development consultant gives some excellent tips on how to overcome some limitations women frequently perceive Christianne Rupp in themselves.

Vice President and Managing Editor

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Vice President and Managing Editor CHRISTIANNE RUPP Editor MEGAN JOYCE Contributing Writers LESLIE FELDMAN SYLVIA D. HEPLER LYNDA HUDZICK KATIE MARKEY MCLAUGHLIN GAIL MCMEEKIN MARILYN RINGO ROCHELLE A. SHENK

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CAREER

Breaking News

By LYNDA HUDZICK

S

herry Christian, morning news anchor for CBS 21 News This Morning, recalls a bit of advice she once received from a former news director by the name of Tom Bell. It’s something that she tries to keep in mind each day as she goes about doing the job she loves.

“He told me that if you go to the cemetery and look at the gravestones, what do you see?” she said. “You see ‘loving mother,’ ‘devoted father,’ … you don’t see ‘great news anchor’ or ‘I was on TV.’ Keep in mind what is important in life and make sure you enjoy it.”

Christian grew up as a selfdescribed military brat and is grateful for the chance she had to experience life in the Philippines and many locations throughout the United States.

“Moving around helped expand my mind and made me realize there’s so much more beyond my backyard,” she said. “I developed a ‘global community mentality’ even before it became popular. I hope that I pass that on to my daughters.”

It was through her father’s suggestion that Christian ended up receiving a telecommunications degree at the University of Florida. He suggested she study journalism and communications after she considered dropping out.

“I originally went to college to study veterinary medicine, but could not ‘get’ chemistry,” she said. “I did not have a backup plan, but my dad steered me in that direction and the rest is history. I would eventually get

Above, Sherry Christian shown with meteorologist Steve Knight.

They are the longest-working anchor team at CBS 21, both starting on CBS 21 News This Morning back in 2002.

Right, Sherry Christian on the set of CBS 21 News This Morning.

jobs in Florence, S.C.; Baltimore, Md.; Detroit, Mich.; and Harrisburg, Pa. So you can say my childhood travels prepared me for my profession.”

Christian has now been in the television business for 28 years, having gotten her first job in 1986. And although she is a morning person, she wasn’t always a morning anchor.

“I started out as a weekend producer/reporter at WTXL-TV in Tallahassee, Fla. It was a small television market, but it was the best start for me. I learned how an entire television station operates. I was promoted to a management position shortly afterward, so it was a wonderful, hands-on experience in every aspect of the business.”

In her position with CBS 21,

Christian is a busy woman, with a very early start time.

“I get up at 2 a.m., [I’m] at work at 3 a.m., on the air for CBS 21 News This Morning from 5 till 7 a.m.—and, yes, I do my own makeup. Then the news cut-ins every half hour during CBS This Morning, the network morning news show, then again at 9 a.m. I also work on setting up my Making a Difference reports that air Thursday mornings and during CBS 21 News at 5:30 p.m.,” said Christian.

She also records community calendar promos and coordinates appearance requests for the news personalities at the station.

Christian’s days are full but she particularly appreciates those days when she doesn’t have to “tell my

viewers about a child dying or someone being taken advantage of by someone else,” she said. “I do hear from my viewers who tell me that I make bad news a little easier to hear, and that is a compliment. But, if I don’t have to talk about ‘death and destruction’—then that’s a good day.”

As each year passes, it becomes more difficult for Christian to remember all the many stories she’s done and the people she’s had the pleasure of interviewing.

“I can say the stories I do now for my Making a Difference reports are very special to me,” she said. “It’s so heartwarming to be able to share the stories of ordinary people who do extraordinary things that make a difference in our lives.”

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Keep in mind what is important in life and make sure you enjoy it.

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Christian said that the best part of her job is meeting new people and learning new things, but she also knows that she is not a “desk person” and so getting out of the station and into the community is a big motivator for her.

She is also quick to acknowledge that she couldn’t do what she does on her own.

“We have such a close-knit work family,” she said. “Except for Steve Knight—wink wink.

Actually, Steve Knight and I are the longest-working anchor team at CBS 21. We both started on CBS 21 News This Morning back in 2002.

And now we have two additions to our team, news anchor Joel D. Smith and reporter Michael Gorsegner.”

She also wants to stress the importance of the work of the people you don’t see on the air.

“Our morning crew: producers Britni and Sara; photographer Kevin Flounlacker; studio manager/editor Robert Bancroft; technical director Jim Won; audio operators Stephen Dunn and Jeff Shelly; and master control operator Don Johnsonbaugh. Without them, there would be no newscast, so I appreciate the opportunity to give them some praise.”

Being a woman in the television news business hasn’t held her back at all, Christian said.

“News directors usually look at other characteristics to determine whom they hire. If they need to complete an ‘anchor team’ and the anchor already hired is a woman, then they will most likely look for a man to hire and vice versa. But, other than that, they want to see how you look, talk, and deliver the news live.”

For those aspiring female anchors out there, Christian would

recommend watching as many news reports as possible.

“Find an anchor you really like getting your news from and watch them closely,” she advised. “If you like their delivery and on-air personality, chances are many others do too. Just be you. That sounds simple and basic, but there are many people in this business who feel they need to have an ‘onair’ voice and personality different from their genuine personality.

And it comes across as fake. Just be yourself and don’t get caught up in the celebrity of it all.”

It stands to reason that someone who is presenting community news would be one who understands the importance of being involved in that same community.

“I owe my community involvement to my mom,” Christian said. “When you see the change you make in the people and community around you, you realize that’s what it’s all about. The awards are great; they are. And I’ve received them for my professional work as well as my community involvement. But the true reward is helping others.”

Over the last 28 years, Christian has learned that she can handle the stress and pressure that comes along with the job.

“Not everyone can, and I’m glad I’m wired to be able to step back and look at a situation and assess it before freaking out,” she said. “I guess that’s what 28 years of ‘breaking news’ has resulted in … I sometimes pause in disbelief that I get paid to do this and that I’ve been in the same profession that I actually got my degree.”

If you aren’t already watching CBS 21 News This Morning, check it out!

CAREER

By MARILYN RINGO

E

very year, Forbes and Fortune publish their lists of the world’s most powerful women. Many of the successful businesswomen on these lists have made it to the top in large part due to their great spoken-communication skills.

As an executive communications coach, I’m often asked by clients to say who I think the great businesswomen speakers and communicators are.

And so in the tradition of lists and learning from the examples of the people on them, I present Speechworks’ list of the Top Five Businesswomen Communicators.

Virginia Rometty, President and CEO, IBM Virginia Rometty is the first woman president and CEO in IBM’s 100-year history. She is consistently on the lists of the world’s most powerful women.

People in the know say her business savvy helped her rise through the ranks, but it was her communication skills that got her to the top.

Among her many communication skills, Rometty is excellent at telling stories. An IBM executive who has been in meetings with her told me Rometty personally connects with everyone in the room with “incredible eye contact” that makes you want to follow her lead.

Sheryl Sandberg, COO, Facebook Sheryl Sandberg is the face of a new generation of high-level women executives in the technology world.

She knows how to engage and move her listeners, whether she’s speaking to a national audience about her book, Lean In, or her global sales team.

Sandberg’s TED Talks video (www.youtube.com/watch?v=18uDutyl Da4) talking about how to get more women into top leadership roles is a wonderful example of focusing a message into a few key points and then bringing it to life with personal stories.

It was this TED Talk that became the basis for her book. In it, she’s also a great example of the power of practice. Her rehearsal is evident in the way she confidently moves on the stage and connects with the audience with or without a teleprompter. And she’s fashionable yet professional, combining femininity with strength.

Padmasree Warrior, CTO, Cisco Padmasree Warrior communicates her ideas clearly and compellingly, no small feat for someone trained as an engineer with English as a second language. In a Padmasree Warrior’s Women of Vision keynote address YouTube video, Warrior talks about “putting fear aside and sharing your passion” to inspire and lead others.

Her confident presence and lovely smile are testaments to having conquered her fears on stage in favor of sharing her passion.

Warrior says, “Today, women have to be women to be great leaders,” leaders who are “authentic, approachable, and open, a style that feels more human.”

She’s an example of this style on stage as she presents her ideas in a conversational, real way that embraces who she is as a woman who knows her stuff.

Diane Swonk, Chief Economist, Mesirow Financial Diane Swonk is the go-toeconomist for NBC News, CNN, and other media because she explains complicated information in a way that is clear, simple, and memorable. She is an expert at using analogies to make her point.

During a recent TV news interview, she explained: “This economic recovery is like a toddler— not too stable.” She’s fashionable, sounds smart and enthusiastic, and seems to genuinely enjoy spreading the economic word.

Ursula Burns, Chairman and CEO, Xerox Corporation Ursula Burns’ communication style is like no other woman on the list. She is rapid fire, direct, funny, and genuine.

Her communication strength lies in Q&A. That’s where her enthusiasm and passion for her company come through loud and clear.

She also knows how to get to the heart of an answer—not to ramble on and on. For example, ask her what career advice she’d give to women, and she’ll answer: “Be true to yourself.

You can probably be somebody else and follow all your life. But you cannot be somebody else and lead.”

Here are the leadershipcommunications lessons I take from these impressive women.

1. Give clear, focused messages with memorable stories and other evidence to build credibility and listener buy-in.

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Be true to yourself. You can probably be

somebody else and follow all your life. But you cannot be somebody else and lead.

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2. Deliver your message with passion and enthusiasm to communicate your ideas and engage your listeners.

3. Forge your own, confident, feminine style and executive presence, which just might include some Jimmy Choo shoes but not low-cut cocktail attire.

4. Work hard at public speaking just like you do your career. Spend time to be good at this. It takes practice and rehearsal to make it look and sound effortless.

I suspect that, like most of us, none of these women was a born presenter. It’s likely they weren’t planning on being on the stage or in the limelight as they pursued their degrees in engineering, economics, and business.

It’s more likely they learned to be good communicators through lots of practice, good coaching, taking opportunities to speak, and realizing how critical spoken-communications skills are to success.

• Marilyn Ringo is vice president of Media Strategies and an executive speech coach with Speechworks, a communications-skills coaching firm based in Atlanta, Ga. She is a former CNN anchor and Emmy Awardwinning TV producer and reporter. She teaches in the MBA program at Georgia Tech. www.speechworks.net

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on

10

Personal Limitations

that Impact Women in Business

By SYLVIA D. HEPLER

E

very woman I know struggles with at least one personal limitation that keeps her stuck. I’m no exception. Throughout my life I’ve tended to internalize negative feedback.

What’s your battle? What’s it costing you, and what’s it costing your career and business?

What if limitations are invitations in disguise? I’m talking about invitations to shed the shackles.

Invitations to stand tall.

Consider the following 10 limitations that hold women back from the success they deserve. Which one resonates most with you? Try the corresponding tip to break free.

negotiate for salary increases, or when we do, we ask for less money than we really think we’re worth.

TIP: List your top three job accomplishments since the beginning of this year.

1. Perfectionism It’s a fact: Most women pass up promotions until they feel totally prepared and capable of excelling in the job. Many stew in projects for months until they pronounce the work perfect, delaying completion and progress. Some decline unique opportunities until they acquire the perfect skill.

TIP: Choose to say “done” sooner and “yes” to stretches at least once over the next 30 days.

4. Weak leadership voice A high percentage of professional women speak with little or no authority. This shows up as timidity, soft volume, or too many words to communicate a simple idea. It also comes in the form of making statements that sound like questions, or apologizing for issuing an expectation.

TIP: In your next meeting, contribute two comments that add value to the discussion with clarity, brevity, potency, and ease.

2. Fraud syndrome Sadly, too many women feel inferior to other professional women and men. Their greatest fear is being found out that they are not as smart, clever, savvy, and wise as their bosses and peers. It’s why many of us don’t

3. Overreactions Life is an emotional experience.

But, occasionally, women overdo it.

Everything that happens at work doesn’t require strong emotion.

Staying irritated with someone for hours is silly. Stressing over 200 emails is an excessive reaction to what is now a daily occurrence.

TIP: Identify specific people and situations that push your buttons.

Plan a neutral response in advance.

5. Hesitation to ruffle feathers So many women need to be liked.

To avoid scorn and condemnation they dodge conflict, sidestep difficult but necessary conversations, and hide.

Those in leadership positions aren’t being paid to perpetuate the status quo. They are being paid to build high-functioning, productive teams and achieve company goals.

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CAREER

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Real and perceived personal limitations only have as much power as you decide to give to them.

TIP: Initiate a conversation with an employee, peer, or stakeholder that you know is long overdue.

Relief is one phone call away!

Sylvia Hepler Owner and President

Contact Sylvia to schedule your FREE performance upgrade assessment today.

www.launchinglives.biz • 717-761-5457 10

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6. Reluctance to act Good intentions don’t get the job done. Actions make the difference in relationships, processes, procedures, and ultimately the bottom line.

Hoping to develop your staff isn’t the same as creating a plan. Aiming to offer a new service doesn’t make that service accessible to people who could use it now.

TIP: Identify one strategic action—large or small—that you’ve put on the backburner for months or years. Schedule it into your calendar.

7. Lack of confidence Many women don’t feel as confident as they may appear. Selfdoubts churn incessantly inside our heads. Women feed these doubts by secretly believing they aren’t smart enough, skilled enough, pretty enough, or powerful enough to make a real difference in the world.

It’s time to tune out that sabotaging mental chatter.

TIP: Try something you’ve never attempted before: an advanced computer class, public speaking, or cold calls to prospective clients.

8. Resistance to networking Refusing to network both internally and externally sets women up for isolation that eventually stagnates careers.

Prolonged disconnection from people who are able to provide support and influence trajectory is a big mistake. Invisibility doesn’t serve.

TIP: Plug one networking function into your busy schedule each month.

9. Fear of failure Women frequently play small because they were raised to believe that’s what they should do. Further, they play small to avoid any possibility of failing. But such behavior stunts growth as well as deprives colleagues and customers of the best you.

TIP: Recognize precisely where and how you continue to play small at work. Identify three benefits to playing a bigger game in this area.

10. Health challenges Whether you know the details or not, the majority of women in leadership/management positions suffer from some kind of physical, mental, or emotional challenge. Heart disease, diabetes, and depression abound. Left unmanaged, these conditions can erode job performance and mar professional image.

TIP: Obtain appropriate healthcare on a regular basis. Seek counseling when life overwhelms you.

Real and perceived personal limitations only have as much power as you decide to give to them.

Seriously, how would things change for you if you viewed them as invitations to growth?

• Sylvia Hepler is the owner and president of Launching Lives, LLC, a career development company for executives and managers. Her mission is to support clients as they upgrade their job performance, seek a promotion, and plan/navigate a career transition. www.launchinglives.biz

CAREER

Effective Leadership Helps Employees Stay Motivated

By GAIL MCMEEKIN

B

eing a good manager is a testament to your mindset as a developer of people. You have to be willing to nurture others and teach them to grow into their best selves.

You need to hire people that you like, and learn to play the strengths of the ones you inherited who deserve to stay on your team, as well as foster positive relationships with your colleagues. Managers need to be approachable, good listeners, clear communicators, and compassionate people. It is essential to try to create positive alliances in these important relationships.

When you hire new employees, you need to follow your intuition faithfully.

Remember to only hire folks who have the ability to do the job and the willingness/motivation to do it. You cannot motivate people who are not inherently self-motivated and don’t want to partner with you and your company.

Yet, by being an inspirational leader, we can be a wonderful catalyst for the right individuals and create a team that is happy, looks forward to new challenges, and adds value to your company.

An effective leader follows these guidelines: Share Your Vision You are the captain of the ship and you need a navigational plan to get ahead and meet your goals.

While you want to solicit input regularly from your team, it is your job to create the roadmap that your team will be embracing and implementing.

This master plan for your company and/or department illustrates your bigpicture vision for your team with each person having his or her role. It spells out the results that you want your team to achieve.

Have Integrity You must be trustworthy and honest to have any credibility and respect.

Your staff is hypersensitive and averse to dishonesty and manipulation.

They know when you are lying. If you do not know the answer to something, admit that, and then get back to them.

Practice Advocacy Helping your team get the tools and the support they need is part of your job description.

You are the chief problem solver and it is important to spend time with your team drawing out their needs and concerns. They want to feel that you

“”

By being an inspirational leader, we can be a wonderful catalyst for the right individuals and create a team that is happy, looks forward to new challenges, and adds value to your company.

are behind them 100 percent.

Recognition is repeatedly cited as the top desire of employees, even more than money.

Hire and Fire Well Your team is counting on you to recruit the best talent.

Every team has a personality, and you want to match new hires to the tempo of the team. Likewise, if you have a lazy employee, it is your job to work with him or her to see if improvement is possible.

If not, you must replace him or her with a competent person, or everyone suffers and you get blamed.

Coach for Improved Performance You must be able to challenge your people, provide a positive perspective, and coach them through any obstacles.

You want to identify their strengths and help them to work around or master their weaknesses. Honor their individual styles and give them feedback and encouragement.

Know Your Industry Stay abreast of the trends and shifts in your field.

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Make sure that you are networking with thought leaders, attending key conferences, and reading the important media in your industry. This allows you to share the latest thinking with your team and plan for the future of your company or your department.

Encourage Creativity A recent survey of CEOs cited creativity as the most vital skill of 21stcentury leadership.

Do not be afraid to innovate and experiment to give yourself the leading edge in the marketplace. Keep a journal of new ideas that could improve the performance and satisfaction of your team.

Give your team permission to try new strategies and remember that mistakes are a precursor to breakthroughs.

Educate Your Team about Finances Spell out the details for them and get them engaged in increasing revenue and reducing costs, while still providing quality products and services.

Give your people financial goals as well as career goals and offer incentives for their extra efforts. You need a team of people who are fully committed to your business, strive to break sales records, and earn exceptional customer/client testimonials.

Lastly, Being a Great Boss is Not for the Faint of Heart.

Many employees project all their unfinished issues with their parents and authority figures onto us.

You have a right to expect your team to act as adults. Yet, imperfection affects us all, so as a good boss, we need to balance business with humanity.

The challenges can be intense, but the positive rewards for you and your team impact the quality of your life every day.

An effective leader impacts his or her current team, but also mentors the leaders of the future.

• Gail McMeekin, CEO of Creative Success LLC in Boston, is the author of the bestselling books The 12 Secrets of Highly Successful Women and The 12 Secrets of Highly Creative Women, as well as developed “The Power of Positivity” for the GPS for the Soul app for the Huffington Post. McMeekin helps women identify and develop powerful strategies to create prosperous businesses and fulfilled lives. www.creativesuccess.com

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Left, the Johnson family on a wagon ride in scenic Montgomery Township.

Photo courtesy of the Princeton Regional Chamber of Commerce

Photo courtesy of Montgomery Township

Relax, and Recharge

LIFESTYLE

Take a Break,

Right, sculptor Seward Johnson and his, wife Cecelia Joyce Johnson, toast his 26-foot-tall Marilyn Monroe sculpture titled "Forever Marilyn" at its unveiling at the Grounds for Sculpture.

Photo courtesy Arts Council of Princeton

with a Weekend Getaway

By ROCHELLE A. SHENK

A

The downtown area offers a variety of shopping and dining venues. Perle says that Palmer Square is the heart of a business district that includes a number of locally owned boutiques and specialty stores such as JaZams, a toy store, and Simon Pearce Glass, which features hand-blown glass and handmade pottery.

For dining, Perle says there’s a number of New Jersey’s top restaurants and the downtown has “exploded as a farm-totable dining scene.” There’s also a brew pub; a number of takeout, deli-type restaurants; gourmet ice cream at the Bent Spoon; and Mamoun’s Falafel Restaurant—the well-known New York City falafel restaurant.

The Princeton area also has a vibrant arts scene that’s filled with art galleries, theaters, and performance venues, including the American Boychoir School, Opera New Jersey, the symphony, ballet, and the McCarter Theatre Center on the university campus. Perle says that

Above, Communiversity is an annual celebration that brings the university and the town of Princeton together for a day of performances, food, games, and fun.

Below, Revolutionary War reenactment and encampments held at the Princeton Battlefield on Memorial Day weekend.

Photo courtesy Historical Society of Princeton and Arts Council of Princeton

ll work and no play makes Jill a dull girl. So how about a great weekend getaway? There’s a variety of places to explore within a reasonable drive.

Most people’s first thought about Princeton, N.J., is the town’s Ivy League university. Chartered in 1746, Princeton is the fourth oldest college in the U.S. The campus has some fabulous architecture and boasts a gothic-style chapel that’s the third-largest university chapel in the world. But the campus is only part of a vibrant region that includes downtown Princeton.

“Like any good destination, we have something for everybody,” says Adam Perle, vice president of Princeton Regional Chamber of Commerce. The region comprises 17 municipalities with downtown Princeton as the heart of the region. Princeton also served as the U.S. capital in 1873.

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Left, Belle Grove Plantation nestled among the Blue Ridge and Allegheny Mountains.

LIFESTYLE

Below, shopping, dining, and family-friendly events in Historic Old Town Winchester make it the area's vibrant city center.

the theater offers more than 200 performances and productions annually, and they range from children’s theater to jazz and a theater series.

Antique lovers may want to head to Cranbury, and those who love history and the arts may want to check out Morven Museum & Gardens, Howell Living History Farm, or Grounds for Sculpture, a 42-acre sculpture park located on the site of the former New Jersey State Fairgrounds.

Since its inception in 1992, the park has grown to include more than 270 works of art; it also hosts special exhibits such as the current “Seward Johnson: A Retrospective,” which pays tribute to Johnson, the sculptor and philanthropist who envisioned reusing the abandoned fairgrounds as a sculpture park.

For those who love the outdoors and ecotourism, there’s a wide range of options, including the Mercer County Park system’s facilities: a marina, golf course, equestrian center, tennis center, wildlife center, and riverfront area; Delaware & Raritan Canal State Park, with its natural areas and hiking and biking trails; and Princeton Battlefield State Park, which combines history and outdoor activities.

And if your passion is wine, the Princeton area fits that bill, too, with Terhune Orchards winery, which also boasts a farm store with its fresh-picked fruits; Hopewell Valley Vineyards; and Crossing Vineyards and Winery.

Princeton is one of many options to consider, as is Winchester, Va., and its surrounding area. Not only does the area have a wide variety of activities, but this year it’s also commemorating the 250th anniversary of Civil War battles in the area, including the Battle of Cedar Creek.

Natasha Watt, Winchester-Frederick County Convention & Visitors Bureau

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travel counselor, says that Winchester changed hands 72 times during the war and 13 times in one day. Several events are upcoming in September and October; more details are available at www.visitwinchesterva.com.

The area has many ties to the Colonial era—Belle Grove Plantation, near Cedar Creek, was built in 1797 by Major Isaac Hite and his wife, Nelly Madison Hite, sister of President James Madison.

Visitors can also explore the heritage and culture of the area at the Museum of the Shenandoah Valley. The museum’s grounds encompass historic Glen Burnie Manor House and its picturesque gardens, which reopened in June after an extensive renovation. The house sits on land that Winchester founder James Wood surveyed, claimed, and then settled in 1735.

Country music fans may know the Winchester area as the home of singer Patsy Cline. Winchester boasts a street named after the late singer, and there’s a memorial at the Shenandoah Memorial Park, where her grave is located.

Although steeped in history, the city of Winchester also has a vibrant, eclectic feel. A pedestrian mall in Old Town is home to numerous boutiques, antique shops, art galleries, and great, locally owned restaurants.

“There’s always a lot going on entertainment-wise in Old Town,” Watt advises.

Entertainment options also abound at Shenandoah University in the guise of performances, public lectures and seminars, art exhibits, and the summer music theater. Families may want to check out the Shenandoah Valley Discovery Museum or Dinosaur Land.

For some old-fashioned fun, there’s a drive-in movie theater—one of the few remaining drive-in theaters in the state.

For those who enjoy outdoor

~ August 2014 | BUSINESSWoman

Right, the Pleached Allee is one of many impressive elements in the 6-acre formal Glen Burnie Gardens at the Museum of the Shenandoah Valley.

recreation, the Rocking S Ranch offers trail rides, and there are a number of walking and biking trails in local and county parks. The Frederick County parks also offer various amenities, including an 18-hole disc golf course, paddleboats, and fishing.

The Winchester area has its share of vineyards, orchards, and farm markets.

The area also participates in Historic Garden Week. Sponsored by the Garden Club of Virginia since 1929, this is of the country’s oldest statewide house-and-garden tours.

Another great weekend destination is Deep Creek Lake area and the surrounding Garrett County area in the western mountains of Maryland.

Spanning 39,000 acres and with nearly 69 miles of shoreline, Deep Creek Lake is the largest inland body of water in the state of Maryland. This manmade lake

was constructed in the 1920s for hydroelectric power generation, but it’s also resulted in an outdoor mecca with year-round fishing, boating, and nature activities.

The area’s also home to Wisp Resort, a four-season resort with 172 acres of ski terrain as well as a golf course, a mountain coaster, canopy tours, mountain biking, kayaking, and chairlift rides. Sarah Duck, Garrett County Chamber of Commerce director of tourism and marketing, says that leaf peepers abound in the fall; the area also hosts its annual Autumn Glory Festival (this year’s dates are Oct. 8 to 12).

“The mountains and lake are spectacular in the fall. We also have the state’s highest waterfalls—Muddy Falls—at Swallow State Park. The park has great scenery and it’s a great place in

photo courtesy of Garrett County Chamber of Commerce

Left, whitewater rafting at the only mountaintop whitewater course in the world, operated by Adventure Sports Center International.

Below, the shark raft ride on Deer Creek Lake.

Left, an aerial view of Deer Creek Lake.

recirculating whitewater course at Adventure Sports Center International.

The course will host the ICF Canoe Slalom World Championships in September.

“We’re really proud to have the championships here—they were held in Prague last year and are scheduled for London next year. The whitewater course is really interesting and it’s a great family activity—there are opportunities to learn about rafting, and it can be altered to be more challenging for experienced rafters,”

Duck explains.

The area also offers a variety of restaurants, clubs, and entertainment. For shoppers there are antique stores and boutiques along the main streets of towns as well as Spruce Forest Artisan Village.

“You can visit with artisans as they create their work (pottery, stained glass, metalwork) in historic cottages. It’s a unique setting,” Duck says.

There’s a farmers market in Oakland every Saturday through October, and

there are also opportunities for horseback riding and/or sleigh rides.

Wine lovers may want to check out Deep Creek Cellars.

Whatever your interest or preference, whether it’s an urban vibe, outdoor fun, family activities or exploring history, there’s an exciting place to explore within a few hours’ drive.

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LIFESTYLE

any season, but it’s even more spectacular in the fall,” she says.

In 2013, Garrett County’s fall foliage was named by Budget Travel as one of America’s Best Fall Foliage Road Trips, and Travelchannel.com has listed the Autumn Glory Festival and Garrett County as one of America’s three best autumn road trips for several years.

This fall will even be more special in the Deep Creek area. There are a number of whitewater rafting opportunities around, but there’s also the world’s only mountaintop

Real SOLUTIONS to Common Leg and Foot PROBLEMS

By KATIE MARKEY MCLAUGHLIN

LIFESTYLE

M

aybe you’re tired of the pain in your feet keeping you away from the gym. Or maybe you wish your toes looked nicer in sandals or your legs looked smoother in a pencil skirt.

Here are some of the most common foot and leg problems women face, plus doctor-recommended solutions to get your lower half back into tiptop shape.

Plantar Fasciitis What is it?

Plantar fasciitis is an inflammation of the bottom of your foot that causes significant heel pain, especially during your first steps out of bed or after sitting for a long time.

Treatment Options For many people, plantar fasciitis is caused by an incorrect gait pattern.

According to Dr. Allan B. Grossman of Harrisburg Foot and Ankle Center, “it’s about re-education of how to roll off the foot when you walk.” Your doctor might recommend splints to wear at night or steroid shots in your heel to help alleviate the pain.

Surgery is a treatment of last resort, and about 95 percent of people who have plantar fasciitis are able to relieve heel pain without surgery.

Stress Fractures What are they?

Stress fractures are small cracks in your bones—usually in weight-bearing ones such as those in your feet—and are often caused by high-impact activities like distance running. They are characterized by swelling and tenderness in the middle of your foot.

Treatment Options Depending on the severity of the fracture, your doctor might recommend a combination of rest, protective footwear while the fractures heals, and—in rare cases—surgery.

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To prevent stress fractures, Grossman emphasizes the importance of not doing too much activity too soon.

“When you start a new activity [such as running], you have to do it methodically,” he explained. “Too many people make the mistake of overtraining.”

Bunions What are they?

Bunions are bony bumps that form on the joint at the base of your big toe, often causing your big toe to point toward your second one.

For many people they are hereditary, and Grossman explains that while they aren’t caused by pointy shoes—as is often believed—ill-fitting shoes can exacerbate them.

“If you wear shoes that don’t fit appropriately,” he said, “that won’t cause the bunion, but it will irritate it or increase the progression of it.”

Treatment Options At-home remedies for bunions include shoe inserts, nonprescription pain medicine, and icing the area to relieve swelling. If the pain is affecting your day-to-day activities, there are surgical treatments available.

“You want to address a bunion as soon as you can,” explained Grossman.

“The longer you wait, the worse it will get.”

Morton’s Neuroma What is it?

Morton’s neuroma is a nerve condition that causes pain on the ball of your foot between your third and fourth toes. People with this condition often feel like they have a stone in their shoe.

Treatment Options Avoiding sky-high heels is the first step. Grossman’s patients often find complete relief just by switching to flat, properly fitting shoes. Shoe pads, steroid injections, and surgery could

~ August 2014 | BUSINESSWoman

Dr. Allan B. Grossman of Harrisburg Foot and Ankle Center stresses the importance of proper-fitting shoes to give the foot support and to prevent injuries or foot problems.

Antifungal nail polish is an effective treatment for nail fungus with an added benefit of making your nails attractive.

also be recommended, but only if the pain remains even after changing shoes.

Dr. Heird uses the VeinViewer Vision device to view a vein subdermally, which will enable him to effectively treat that vein.

“For summer it’s a great solution,” said Grossman. “You’re treating the infection in a cosmetically appealing way.”

Laser treatments for toenail fungus are also gaining popularity, but Grossman noted that it can take six to 12 months until you can tell if the treatments worked. One treatment often isn’t enough, and it can be an expensive option that is usually not covered by insurance.

Treatment Options There are oral and topical medications available for some strains of toenail fungus, but repeat occurrences are still likely. For mild to moderate cases your doctor might prescribe an antifungal nail polish.

Varicose Veins What are they?

When the valves in your legs aren’t functioning properly, it causes blood to pool in your veins, which results in the bulgy, ropey appearance of varicose veins.

LIFESTYLE

Toenail Fungus What is it?

Fungal infections underneath the toenails are relatively common, and they can span the range from thin and superficial to thick and very deep.

Toenail fungus may cause your nail to discolor or develop ragged, crumbly edges—certainly not ideal for walking around in summer sandals.

There is a hereditary component to toenail fungus, and people who perspire a lot can have a propensity to get it, since fungi thrive in dark, moist environments like the inside of your shoes.

A close-up of the vein to be repaired. Dr. Heird would inject a solution to close down that particular vein to eliminate venous reflux.

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~ August 2014 | BUSINESSWoman

Women are much more likely to get them than men, and they can be caused by heredity, prolonged sitting, or prolonged standing.

Other symptoms include tired, achy legs and swelling.

According to Dr. Steven B. Heird of the Advanced Laser and Vein Center—which has offices in York and Altoona—it’s important to remember that vein conditions aren’t just aesthetic issues.

“Many women are surprised to learn that there is a medical issue causing their vein conditions,” he remarked. “What you see on the surface is often only 10 percent of the problem.”

they can be seen through the skin and often look like spider legs—are not simply early-stage varicose veins.

“Spider veins are a result of valve dysfunction at a microscopic level,” explained Heird. “They are typically not painful and have no symptoms, though an itchy, burning sensation may occur.”

Treatment Options The good news is that treatment doesn’t have to mean a hospital stay or long recovery. A variety of treatment options “can be done in the comfort of our office with no downtime,” Heird said. “A comprehensive treatment plan can be put together based on a woman’s specific condition.”

Possible treatments include sclerotherapy, which involves injecting the veins with a foaming solution to close them; phlebectomy, in which smaller varicose veins are removed via tiny skin punctures, which results in minimal scarring; and light treatment, which involves no incisions or needles at all.

Treatment Options As with varicose veins, there are a variety of treatment options— such as the foaming solution and light treatment mentioned previously—that are simple outpatient procedures.

Treatment will depend on if the condition is solely cosmetic or a symptom of a medical issue.

“We are seeing many women come in with spider vein concerns, and upon further examination, discover that there are underlying venous issues,” said Heird. A vein specialist can determine if your spider veins are a medical concern.

While prevention of vein conditions isn’t always possible because of the hereditary component, there are some steps you can take to keep your veins healthy, such as maintaining a healthy weight, exercising regularly, and avoiding prolonged sitting and standing.

Spider Veins What are they?

Contrary to popular belief, spider veins—so named because

Whatever condition you’re facing, there are solutions available to help you get the healthy legs and feet you’ve been wanting.

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Your Vision is Your Window to the World

By LESLIE FELDMAN

I WELLNESS

t is important to take care of your health, but many of us don’t necessarily think of our eyes as a body part; we take sight for granted.

There are a number of visionrelated problems beyond near- and far sightedness that can develop in otherwise healthy women. Here are some of the common eye conditions women can face in their lifetime and how you can treat them if you want to keep your vision as sharp as possible.

The Discomforts of Dry Eye Dry eye occurs when there is poor quality or quantity of tear production; insufficient lubrication leads to inflammation, ultimately causing discomfort such as grittiness, burning, and eye fatigue.

Dr. Leslie O’Dell, director of the Dry Eye Treatment Center at May Eye Care in Hanover, Pa., explains that dry eye is progressive and can worsen over time. She shares that the culprits of dry eye can be blood pressure medications, antihistamines, and

hormone replacements.

O’Dell warns that excessive time spent in front of computers and smart phones can also cause dry eye due to lack of adequate blinking.

Dry eye is often treated simply via blinking exercises. O’Dell says that “proper blinking can increase quality tear production and distribution of this moisture and stave off dry eye.”

She further suggests we should adhere to the “rule of 20,” which dictates for every 20 minutes spent in front of the screen, one should take a 20-second break to focus on something in the distance while blinking frequently.

Other treatments may include eye drops, ointments, compresses, and oral supplements.

O’Dell also describes a more hightech option called LipiFlow thermal propulsion, which warms the eyelids and glands that secrete important parts of tears. Despite the many options for treatment, only 2.5 percent of sufferers are properly treated.

Dr. Leslie O’Dell, director of the Dry Eye Treatment Center at May Eye Care in Hanover, Pa.

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Dr. Carl May, the founder of May Eye Care.

Glaucoma Awareness and Prevention Glaucoma is a predominantly inherited eye problem during which fluid buildup in the eye increases, which can, in some cases, cause irreversible blindness.

Glaucoma usually develops in both men and women over the age of 40, more frequently in African-Americans.

And angle-closure glaucoma, a specific form of glaucoma, is three to five times more likely to affect women.

Glaucoma can lead to blindness when the optic nerve, which transmits images from the eye to the brain, is damaged by increased intraocular pressure, which stems from fluid buildup in the eye.

Those who have poor vision, diabetes, or take steroids such as prednisone are at greater risk for developing glaucoma.

“While there are not many signs of glaucoma, some patients notice a loss of peripheral vision as an initial symptom,” says O’Dell. “Patients can also develop glaucoma even though eye pressure is normal. Glaucoma is a complex disease and is just one more reason regular exams are important.”

Since symptoms rarely appear, O’Dell stresses the importance of women over age 50 having annual dilated eye exams.

Prescription eye drops, laser therapy, and cataract surgery are all methods through which pressure can be decreased and vision preserved.

Cloudy Cataracts Cataracts are characterized by a

clouding of the lens of the eye. Similar to that of a camera, the lens helps focus things both near and far. With a cloudy lens, images perceived are, in turn, cloudy.

Cataracts occur in both men and women as they age. While the aging process (essentially wear and tear over time) is a primary cause of developing cataracts. Other contributors include diabetes, smoking, and diets high in fats and low in fruits and vegetables.

Blocking ultraviolet rays with sunglasses and a hat is a simple way to help prevent cataracts.

Dr. Carl May, the founder of May Eye Care and a leading cataract and laser in-situ keratomileusis (LASIK) surgeon, says to treat cataracts, the damaged lens is replaced with an artificial one, which improves vision quality.

“May Eye Care offers multifocal lens implants, which are so effective that they often enable patients to see without glasses or contacts,” May explains.

Macular Degeneration, the AgeRelated Offender Macular degeneration occurs when the central portion of the retina, the macula, deteriorates. Damage can come from light-sensitive cell death (dry macular degeneration) or from growth of abnormal vessels (wet macular degeneration).

This condition is typically seen after one has reached his or her 60s. May explains that smoking, obesity, and family history are all risk factors for

developing macular degeneration, which results in dimming, blurring, distortion, or blind spots.

One of the first symptoms is often straight lines appearing wavy. Areas of darkness or whiteness and changed color perceptions are also common warning signs.

Until recently, patients lost their vision completely, but thanks to new treatments, such as laser therapy and pharmaceutical injections, the growth of abnormal vessels can be slowed and some vision may be restored.

Pregnancy Isn’t Always Just about a Growing Belly It is not uncommon for pregnant women to experience temporary changes to their eyesight. Gestational diabetes, increased hormone levels, and fluid retention can all cause side

effects beyond morning sickness and leg swelling.

Dry eye, blood clots, and blurred vision are all potential vision-related risks. Blurred vision can also be a sign of preeclampsia and should be shared with a physician immediately.

Diabetic Retinopathy The National Institute of Health (NIH) identifies diabetic retinopathy as the leading cause of blindness in American adults. As the name suggests, diabetic patients are most at risk for this particular eye problem.

The NIH indicates that approximately 40-45 percent of diabetics will have some stage of diabetic retinopathy at some point in their lives. Over time, high, fluctuating blood sugars can damage the film of the eye.

Blood vessels may swell and leak in some patients, while in others, new blood vessels may form on the retina (the light-sensitive tissue at the back of the eye). The damaged retina ultimately affects vision.

Pregnant women face a higher risk for developing diabetes and diabetic retinopathy if they developed gestational diabetes during pregnancy.

Dependent upon the stage of disease, treatments may range from no treatment to laser surgery to shrink the problematic vessels. For those in the early stages, controlling blood sugar, blood pressure, and cholesterol may be effective remedies.

LASIK – A Popular, Effective Way to Restore Eyesight May shares that LASIK surgery is “an extremely popular option for patients, especially women who are tired of glasses and contacts and is safer, more effective, and more

affordable than ever.”

Those who undergo this outpatient surgery often see results (no pun intended) immediately following the procedure. During LASIK, the physician reshapes the cornea, the clear front part of the eye, so that light is properly focused onto the retina, allowing for improved vision.

Caring for Your Eyes As indicated with so many of the vision problems described, symptoms do not always surface until advanced stages of disease. For this reason, it is imperative that women with family histories and who are over age 50 have annual eye exams.

Women under 50 years of age should be examined every two years.

In addition to being followed medically, one can help prevent issues by eating well, resting the eyes, and generally practicing good health habits.

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WELLNESS

Dr. Leslie O'Dell checks a patient at May Eye Care for symptoms of evaporative dry eye disease before prescribing a course of treatment.

Using some of the most cutting-edge equipment in medical eye care, Dr. Carl J. May Jr. tests a patient’s eye for symptoms of glaucoma.

Watch

WOMEN TO

Ginny McCreary was promoted to public relations account manager for Godfrey marketing communication agency. McCreary joined Godfrey in 2012 and was most recently a public relations associate account manager.

Alison Fetterman was promoted to account supervisor for Godfrey marketing communication agency, acknowledging her account leadership and involvement with agency initiatives.

Fetterman joined Godfrey in 2010.

Melissa Zane has been promoted to vice president and director at Godfrey.

Zane joined Godfrey in 1996 as a designer and was later promoted to art director, senior art director, manager of art directors, and most recently was the director of operations—creative services.

Applause

ACHIEVEMENTS & Donna Bissinger, an interior designer for Essis & Sons of Lancaster, has been named the Wheatland-Conestoga Chapter ABWA Woman of the Year.

Bissinger has been the president of the chapter for the past two years and has previously held many chair positions and served on their board.

Kate E. Hynes of Stock and Leader, LLP, is now a serving on the junior board of directors for YWCA York. Comprised of women between the ages of 21-35, the junior board develops leadership and community-service skills among its members, while serving as a recruitment tool for the board of directors.

Jill Welch, a partner with the law firm of Barley Snyder LLP, recently completed the Graduate School of Banking Human Resources Management School at the University of Wisconsin-Madison, which is widely recognized as one of the premier banking schools in the country.

Do you have an announcement?

CONNECTIONS

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi.

Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

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~ April 2014 | BUSINESSWoman

Greet

MEET AND

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Debra Yates, President 717.763.7814 dyates7870@aol.com www.abwacamelot.com Continental Yorktowne Chapter 6 p.m.

4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York 717.891.7808 Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Julie Welles 727.207.8424 julie@sparkmission.com www.LAEN-ABWA.com Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Marabelle’s Restaurant 1352 Cumberland St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Donna Anderson 717.392.8285 donnatroptan@yahoo.com Wheatland - Conestoga Chapter 6 p.m.

1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Donna Bissinger, President donnabissinger@embarqmail.com www.abwa-wc.org

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to the website for the meeting location Cathy Jennings, President 717.713.7255 info@cpafe.org www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 casudor@gmail.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker 717.215.2327 info@harrisburgbusinesswomen.org www.harrisburgbusinesswomen.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 kristathompson101@comcast.net

Hershey Chapter 5:30pm 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey Wendy Snavely, CAP-OM, President Meagan Bair, CAP-OM, President-Elect 717.508.1710 mbair@hersheypa.com www.hershey-iaap.org

Professional Women’s Business Network (PWBN) 8:30 – 10 a.m.

1st Monday of the month Park City Diner 884 Plaza Blvd., Lancaster Maria Quaranta 717.271.1250 mariapwbn@yahoo.com www.pwbn.org

Red Rose Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com

Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 lisamack.re@gmail.com

White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net

Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month September through April Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu

Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Rotating location Abeer Srouji Allen info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Joan Nissley, President 717.861.8720 jnissley@pa.gov www.pprs-hbg.org

Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Out Door Country Club 1157 Detwiler Drive, York Lisa Barshinger 717.747.6393 info@wingofyork.com Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Theresa La Cesa tlacesa@aol.com

International Association of Administrative Professionals Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

CONNECTIONS

Women @ Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10. S. Hanover St., Carlisle Jofa Kauffman jofa@paonline.com

WOMEN’S NETWORKING GROUPS

www.wnyork.com

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