BusinessWoman September 2012

September 2012

Kathy Snavely Socially Connected

WOMEN AND RETIREMENT Know Your Needs and Goals

Does

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WHAT’S

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Inside

LETTER FROM THE EDITOR CONFLICT AND THE GENDER DIVIDE Methods of communication within genders can be quite varied.

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BUILDING SMART SOCIAL CAPITAL The benefits of friendships at work and a healthy professional network.

11 WOMEN AND RETIREMENT Know your goals and needs.

PL1-PL4 POWERLUNCH’12 CAPITAL REGION Guide Map, exhibitor list, keynote speaker, and networking information.

13 MAKE A VISUAL STATEMENT WITH COLOR Tips on choosing paint finishes, techniques, and color trends.

17 DOES DRINKING WRECK YOUR DIET? There are some ways drinking alcohol can be part of a healthy lifestyle.

21 WOMEN TO WATCH New hires and promotions.

21 ACHIEVEMENTS & APPLAUSE Awards and accomplishments.

22 WHAT’S COOKIN’?

Recipe and cooking tips.

23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Kathy Snavely is a dynamic woman who loves what she does — helping others to be successful.

She is steadfast in working for her clients in business and politics, as well as for the prosperity of her community and wants to leave the world a better place in any small way that she can.

Cover photo courtesy of Colin Rupp.

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EDITOR’S

Woman BUSINESS

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career

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lifestyle

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wellness

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connections

September 2012 Vol. 9 - No. 9 PRESIDENT AND PUBLISHER DONNA K. ANDERSON

T

EDITORIAL

echnology is an integral part of our personal and professional lives. Many businesses have found the advantages of utilizing that technology with other media platforms to come up with a viable and affordable marketing campaign.

However, understanding the many social media options, along with how to post, tweet, pin, and blog, can be confusing for many. So consulting with someone like Kathy Snavely, our cover profile this month, might be a good idea. She has been recognized as one of the top 100 marketing professors on Twitter.

Also offered in this issue is an article about building your social capital. The key to building that is to reciprocate, because it should never be a one-way street. Social capital, like your connections on LinkedIn, can help solve workplace challenges and open new opportunities. You can connect, or reconnect, with people all over the world.

Do you have a great rapport with everyone you work with? If not, it may have to do with gender differences. Find out more and what you can do to get a better understanding of those differences.

With cooler weather on its way, now is the time to start thinking about the renovations we want to do around the house before holiday guests knock on our doors. Yes, it really is just around the corner. Many women are the interior painters in their homes. Learn how you can make a room seem bigger, smaller, or brighter; what finish to use on where; and so much more.

Have you signed up for POWERLUNCH yet? With Soni Dimond as the keynote speaker at POWERLUNCH Capital Region and an excellent array of women panelists at POWERLUNCH Lancaster, both of the fall events should prove to be exceptional. Find out more inside and register today. Bring a friend!

New this year is the Cumberland County women’s expo. It’s a day designed for women of all ages, with activities, demonstrations, mini massages, exhibitors, and shopping galore. Plan now to attend, and if you register online at www.aGreatWayToSpendMyDay.com, it’s free!

“”

Social media isn’t the end-all-be-all, but it

offers marketers unparalleled opportunity to

Managing Editor

MEGAN JOYCE

Contributing Writers SANDRA GORDON LYNDA HUDZICK KIM KLUGH TIFFANY LEHERR HEIDI SMITH LUEDTKE JULIE POLAND

ART DEPARTMENT Production Coordinator Production Artist

~ Matt Dickman

PRINT/ONLINE SALES ROBERT BARTON ANGIE MCCOMSEY RANEE SHAUB MILLER HEATHER MYERS Events Manager

KIMBERLY SHAFFER

Project Coordinator LOREN GOCHNAUER Sales Coordinator

EILEEN CULP

ADMINISTRATION Business Manager

ELIZABETH DUVALL

ADVERTISING OFFICES Corporate Office:

Chester County

Christianne Rupp Managing Editor

JANYS CUFFE RENEE MCWILLIAMS

Account Executives

participate in relevant ways. It also provides a launch pad for other marketing tactics.

CHRISTIANNE RUPP

Editor

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CAREER

Story

COVER

Socially Connected in All Realms of Her Life

By LYNDA HUDZICK

E

ntrepreneurship “ran on both sides of my family,” said Kathleen E. K. Snavely, M. Ed., and owner of Lightkeeper Consulting of Mt. Gretna.

Born and raised in Pittsburgh, Snavely’s family history boasts a long line of selfstarters and business owners. And so it’s no wonder that this energetic woman has been running a successful business of her own since 1993—plus a few other endeavors that keep her very busy.

“I started my career in Pittsburgh, working three jobs to make enough money to live on my own,” Snavely said. Two of those three jobs were in the field of children’s education.

“In 1981, I accepted a position as director of Christian education at St. Andrews Presbyterian Church in Lebanon,” she said.

But after meeting her husband of 29 years, Cliff Snavely, who encouraged her to take some time off after they married, Snavely decided to change careers and began working part-time at the Pennsylvania Driving Under the Influence Association in 1987.

“I worked my way up to training coordinator while I went to graduate school at Penn State’s Capital Campus,” Snavely said. “In 1993, I started my own company, Lightkeeper Consulting, offering services in business start-up/development, strategic planning, special events, marketing, and later added political consulting.

“For 14 years I have also published This Week in Mt. Gretna from Memorial through Labor Day, highlighting all the wonderful activities that are offered in one of Central Pennsylvania’s gems.”

In addition to her consulting work, Snavely teaches entrepreneurial studies at HACC. “I was ‘courted’ by HACC to work for them in the late 1980s,” she said. “I met Mark Borger and Reid Smalley when we went to grad school together. When Reid decided to move from the Lebanon area, he contacted me about applying for his job at HACC, Lebanon. But I told him I was really interested in teaching the entrepreneurial classes his wife, Carol Parenzen Smalley, was teaching. “ When the Institute for Entrepreneurial Studies was created at HACC, her former classmate Mark Borger remembered Snavely and contacted her about working for the institute.

“The entrepreneurial leadership major was initiated in 2006, and I began teaching credit classes in Harrisburg,” she said. “One of the things I love about the community college setting is the varying ages of the students—having students from ages 18 to 63, from a diversity of backgrounds, adds richness to the classroom experience.

“I am honored that many, upon graduating from my classroom, choose to continue their relationship with me ... I feel their struggles as most are balancing families, school, and work (as I did when I went to grad school), and they know if they BusinessWomanPA.com

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put in the effort, I’ll work with them to help them create their own success.”

As an educator, Snavely realizes the importance of social media in today’s society, and said that the more she read about it, the more “I knew I needed to learn it and use it to give my students what they needed. I’m honored to have been selected as one of the top 100 marketing professors on Twitter by Social Media Marketing Magazine and one of the top 50 business professors on Twitter by OnlineMBA.com.

“I created the Entrepreneurial Web Marketing class at HACC; at the conclusion of that class, each student has a website, a blog, and Facebook, Twitter, LinkedIn, Delicious, and Google accounts set up and operational for their business.

“If the information isn’t practical, I don’t teach it … I also tell my students, perhaps with more frequency than they would like, that ‘if you don’t want your momma to see it, don’t post it on social media.’”

She is also proud to be a founding

“”

I love days where my cylinders all seem to be humming in the direction they were intended, and the cylinders of others seem to be working in harmony with mine.

member (and, as she said, the oldest member) of the Harrisburg Social Media Club, meeting monthly to help sharpen their social media skills and also to plan involvement in educational events.

“One of those is our second annual Social Media at Work Conference, scheduled for Wednesday, Oct. 17, at HACC’S Wildwood Center,” Snavely said.

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And as if she weren’t busy enough, she is just now launching a new business to address the marketing, public relations, and publicity needs of municipalities.

Another area of interest for Snavely is politics, and the reason for that, she explains, is that she “grew up in a household where if you breathed, you voted; I’ve never missed an election.”

It was when a good friend ran for state senate in 1993 that Snavely became more intensely involved in politics.

“While I do not enjoy the gamesmanship, I live for great public policy,” she said. “My dad was on the school board in Upper St. Clair while I was in high school; I am proud that he allowed me to assist him in winning his campaign last year (at the age of 83) for the Cornwall Borough Council, of which he is now president.

I only work for candidates who understand what it means to be a public servant, who I believe are well suited for the task.”

So how might her gender have helped—or hindered—her many varied interests?

“On occasion, I have found that being a woman has impacted consequences I have experienced in the workplace,” Snavely said. “The fact that I’m blond, female, and overweight has also worked in my favor—as I have been underestimated, which has worked to my benefit.”

She also believes in being a vital part of her community, and said that service is essential.

“It sounds trite, but I very much want to leave the world a better place than I found it in any small way I can,”

Snavely said. “I am simply a steward of what I have been given; what I do with it depends on me and how well I work with others in achieving the goals we set together. “ With her attention being pulled in so many different directions, there’s no such thing as a typical day for Snavely, but that’s what she enjoys the most.

For example, she said that “I wouldn’t have believed a month ago that recently I would spend a few hours working on a National Underwear Week Survey for one of my clients!”

Busy days are good days, when she gets a lot accomplished and interruptions are at a minimum.

“I love days where my cylinders all seem to be humming in the direction they were intended, and the cylinders of others seem to be working in harmony with mine,” Snavely said. “I live for ‘ah-ha’ moments during training sessions; while it may take longer to teach, leading in a path of self-discovery, it is so much more rewarding when learners make discoveries for themselves, rather than being told what is meaningful to them.”

Although there are days that, like all of us, she does feel overwhelmed, Snavely knows just how blessed she is and appreciates the firm foundation her parents provided for her.

“They taught me to work hard, do my best, understand the difference between what I need and what I want, and to whom I belong,” she said. “I also chose my husband well, as he has a completely delusional view of his wife 99 percent of the time; he thinks I am the most intelligent, beautiful female ever created … That kind of love catalyzes people to be their best.

“I’m also a Christian, so I’m not supposed to be living for myself (God and I argue about that sometimes), but enriching the world, utilizing the talent and energy He has given me,” Snavely said. “I don’t understand, although I’ve met plenty of people like this, how you can get to be my age and be so clueless about who you are, whom you belong to, and what you’re here for … I am fortunate that I have known the answers to those questions for some time—and perhaps more fortunate in helping other people to answer those questions for themselves.”

By JULIE POLAND

• Women, on the other hand, seek to level the playing field among their group members. Woman A says to Woman B, “I love your dress.”

Woman B replies, “This old thing?

I’ve had it for years and it’s getting too tight.” Self-deprecation is a favorite tool in female-to-female rapport building.

• Men hear the message, whereas women hear the meta-message, or the message behind the message.

Husband says, “My coffee is cold.”

Wife retorts, “You always expect me to wait on you!” Husband sits with puzzled look on his face and thinks, “Where did that come from?”

If you are a woman in a predominantly male workplace, you may resent being in meetings where you might be the butt of a joke or a put-down. However, in male communication style, such a comment is not intended to start a fight—it’s a bonding experience.

You’re being proclaimed as one of the guys.

In communication with someone of the opposite gender during a conflict, it’s helpful to notice the

• Men use “report talk” while women use “rapport talk.”

Remember the old TV show Dragnet where “Just the facts, Ma’am” became a popular catchphrase? That’s a characteristically male perspective on what information is important.

“ If you want to be effective in

preventing and

resolving conflicts at work, it’s helpful first to gain a better

understanding of some of the differences that you can expect.

• Men often use humor, insults, knowledge of data, etc., to one-up one another and establish a pecking order. The guy with the best joke, the best knowledge, or the best slam gets to be the top dog.

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he workplace is today’s cultural melting pot, where people from many walks of life join together in pursuit of shared goals. At least that’s the idea in theory.

In reality, the day-to-day operation of businesses large and small is far from peaceful. Goals and the means to achieve them are up for debate and conflicts arise. This is not to say that conflict is bad. Sometimes it’s a necessary passageway through which a team moves forward and improves.

The problem with conflict is not the conflict itself. The problem with conflict is the emotional residue that some people carry around long after the conflict has been resolved. The negativity carried forward from workplace conflicts can poison the energy in the air, inhibit employees’ ability to engage and focus, and even threaten a company’s ability to retain talented workers.

According to Deborah Tannen, Ph.D., in her book You Just Don’t Understand: Men and Women in Conversation, the gender gap is the largest cultural divide that you are likely to face. (Surprise!) Men and women have different value systems in communication, and their methods are different too.

This is not to say that all women and men talk according to their respective gender styles, and therefore, conflict is inevitable.

Women who can use characteristically “male” communication methods can navigate effectively in culturally maledominated environments, and vice versa.

Tannen talks about the methods of communication within the genders and the types of relationships they are seeking to create with members of their own gender:

CAREER

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communication methods they use and to work to adapt your method to one that they can “hear.” If you follow Tannen’s bullets about male and female communication styles, you’d attempt to be more persuasive to men by providing data to support your assertion. You would also join in, rather than avoid, the repartee.

By the way, part of male “report talk” is the assumption that if you have something to say you will speak up. Women are often more likely to make sure that all participants are active in the conversation, but the male mode is to assume that the quiet person doesn’t care to or even know enough to get involved in whatever topic is on the table.

You might have noticed that men can disagree vigorously and then walk out of the room and go get a beer together. Because the rapport value is so integral to the female communication style, and because they perceive messages behind messages, women may take a bit longer than men to resume normal

interaction after a disagreement, perceived slight, or other conflict.

If you want to be effective in preventing and resolving conflicts at work, it’s helpful first to gain a better understanding of some of the differences that you can expect—here expressed in terms of gender. You won’t be able to pigeonhole every individual into these characteristics, but they are starting points from which you can increase your awareness and understanding.

Effective navigation through workplace conflicts is a matter of taking time to listen and notice, and then to be intentional about your messages—and about the methods you use to deliver them—to create employee engagement and a resultsfocused work climate.

• Julie E. Poland is founder of Summit HRD, a corporate coaching firm based in York, Pa., and author of Changing Results

by Changing Behavior. Her blog on professional and personal effectiveness can be found at summithrd.com.

Capital

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Social

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BU IL DI

Smart

By HEIDI SMITH LUEDTKE, Ph.D.

Y

ou arrive at your desk to find several sticky notes: “Find speaker for training event,” “Call accountant ASAP,” and “Julie’s home sick.” It might be one of those days, unless you’ve got social capital.

“Because of the economic crunch, there is tremendous focus on doing as much work as possible and not appearing to be too social,” says sociologist Jan Yager, Ph.D., author of Who’s That Sitting at My Desk?

But a healthy professional network can solve your problems and save your sanity. Contacts can send you clients, help you find a great Web designer, and serve as a sounding board. You need friends who can bring these benefits.

Friendship at Work Yager uses the term “workship” to refer to workplace relationships that are more than acquaintanceship but lack the intimacy of friendships.

Workships keep you informed and improve your efficiency and effectiveness. Cordial relationships

with colleagues also make long hours and tough assignments bearable—even fun.

Bala Cynwyd, Pa., employment attorney Nancy O’Mara Ezold, sees many examples of workplace relationship problems, such as favoritism and harassment. She also sees the benefits of social capital. In one recent case, an experienced employee was terminated by a highlevel manager.

“Coworkers with whom he had networked understood the functions of his position and the void that would be created by his departure, and they lobbied fiercely for him to stay,” says Ezold. Without that kind of support, he would likely be unemployed.

Friendship that Works Be intentional about building workships inside and outside your organization. Coworkers, customers, industry peers, and allied professionals all bring different assets to your business.

Your Facebook fan base will buzz your business to potential buyers.

Professional peers in the office or on Twitter share industry tips. Timely, focused tweets can remind current clients of your products and services.

Of course you want a huge number of followers. But don’t confuse quantity with quality. Put energy into mutually beneficial relationships—those are the investments that pay big dividends.

First, figure out what you have to offer so you can extend yourself in a targeted way. You can’t be all things to all people. Attend networking events and join online groups through professional organizations or sites like LinkedIn. Ask acquaintances about their roles and goals and offer to connect them to needed resources.

“Follow up with people who reach out to you and reciprocate whenever possible—networking is a two-way street,” says Ezold.

Small-business coach Karyn Greenstreet of Revere, Pa., helps people use mastermind groups to facilitate business goals. Members get together in person or over the phone and “everyone gets to apply their own definition of success,” says Greenstreet.

“Mastermind group members encourage action and keep you accountable.”

Peers also brainstorm ideas to address challenges. That can be especially helpful if you don’t want to share business issues with employees or coworkers. Benevolent outsiders bring a fresh perspective.

Know Your Network Don’t confuse workships with friendships. Workships are utilitarian relationships; they need not be based on liking. Deeper friendships form when we share a mutual affection and sense of responsibility for another person. And several recent studies show friendships lead to a longer, healthier life. People with best friends at work also report greater feelings of engagement and higher job satisfaction than those without strong social ties on the job.

If one or more of your coworkers seems like friendship material, read on. You can turn a workship into a friendship with added attention and care. Here’s how:

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Make Sure it’s Mutual.

Invite your would-be friend to grab coffee or lunch, but don’t be too pushy. You can’t force a friendship.

Be Sincere.

Offering compliments and congratulations can be a way to reach out. Say “Your presentation was very helpful” or “That color looks great on you,” but only if it’s true. Dishonest flattery undermines trust.

Be Upbeat.

Although friends sometimes commiserate, badmouthing coworkers, the boss, or your company isn’t smart. Chat about pop culture or tell a silly story about your kids.

Positive energy is attractive (and contagious).

Give More than You Take.

When a workplace friend goes on vacation, pick up the slack if you can. Ask about your friend’s welfare and listen without interrupting. Be generous.

Open Up Gradually.

It takes an average of three years to form a tried-and-true friendship, Yager says. And “it’s perfectly acceptable to withhold personal information that might be misused or misinterpreted until you are very confident someone is trustworthy.”

Include Everyone.

Avoid name dropping or bragging about friends in high places, Yager advises. And extend a welcoming vibe to others. You don’t want coworkers to resent your friendship or feel left out.

Even the best of friends have bad days. When conflicts arise, give your friend the benefit of the doubt. Relationships are long-term investments.

• Heidi Smith Luedtke, Ph.D., is a personality psychologist who writes about personal development, people skills, and parenting. Get psychology lessons for real life at HeidiLuedtke.com.

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Constructed on a deck or cement patio, a sunroom is an economical and easy way to add outdoor living space – without the expense and disruption of conventional construction. Betterliving Sunrooms are custom built from specially extruded aluminum or vinyl components, use sliding glass windows and doors, and are covered with a fully engineered, insulated roof.

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of the homeowner. Betterliving of Central PA is co-owned and operated by Jeff Miller and Ted Garrety, owner of Garrety Glass, Inc. A family-owned business, Garrety Glass was established in 1995 and provides quality residential and commercial glass services throughout Central PA. Betterliving of Central PA also offers a complete line of Betterliving retractable awnings, retractable canopies, solar shades, and replacement windows and doors.

If you would like to enhance your home with a three-season patio room, a year-round sunroom, or even a conservatory, let Betterliving of Central PA create a unique living space that you will use for years to come, no matter the weather.

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espite numerous advances, women continue to face unique challenges that can impact their ability to realize longer-term goals and may put them at a greater level of financial risk than men.

For example, women can expect to live longer than men. With an increased life expectancy comes more years spent in retirement, which creates greater retirement needs and increased healthcare costs. Also, with a longer life expectancy comes a greater exposure to the effects of inflation; not only on everyday income, but on long-term savings goals too.

As a MetLife study documented, because more women are caregivers than men, they lose more wages from leaving the workforce early due to their caregiving responsibilities. Thus, women generally save less and contribute less to company-sponsored retirement plans.

Additionally, they generally have a more conservative approach to investing.

Everyone has different needs and goals when it comes to retirement.

That’s why it’s important to assess how much money you’ll need in retirement as the first step in putting a retirement strategy in place. Overall, you’ll find that both short- and long-term needs in retirement mostly relate to consumption, which can change over time. These typically include: • Anticipated expenses, which might include your basic lifestyle expenses, planned out-of-pocket healthcare costs, and cost of living adjustments.

• Unanticipated expenses may result from costs related to a change in the tax code, a developing healthcare condition, long-term care, or education funding.

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• Discretionary expenses, or nonessential expenses, involve the things you would like to have or do during retirement but are not necessities—things such as travel, hobbies, or entertainment.

As you assess your own retirement needs, you should also consider your tolerance for risk. Work with a financial advisor to develop a strategy that takes into account your years until retirement, remembering that investing too conservatively at a young age may not provide the returns you need. Of course, investing involves risk. Investments are not FDICinsured, not bank guaranteed, and may lose value.

In addition, you can create a framework for building a retirement strategy by determining your needs for the short, intermediate, and long term using portfolios that have

separate objectives. For example: • A short-term portfolio can be constructed using high-quality, fixed-income assets designed to generate regular cash flows. As the short-term portfolio is consumed to pay for expenses, assets can be transferred from an intermediateterm portfolio.

• The longer timeframe for an intermediate-term portfolio allows for diversification across most major asset classes, including equities as well as fixed income, increasing the potential for growth and protection from inflation. Over time, this portfolio can be used to replenish assets in the short-term portfolio.

This allows for consumption flexibility so that long-term assets won’t have to be sold to fund short-term

consumption needs during periods when asset prices are down. Keep in mind that asset allocation, diversification, and rebalancing do not assure a profit or protect against a loss in declining markets.

• A long-term portfolio can be used for wealth structuring, such as funding bequests or transfers of wealth to beneficiaries.

Such a framework provides a transparent and efficient process that defines each need as a separate portfolio objective.

By creating a framework such as the one outlined above, you can develop a strategy that considers your retirement needs as they relate to your individual circumstances. Remember, it’s important to: • Review your portfolio annually, or as needed, to determine whether

your risk tolerance, situation, income needs, cash flow requirements, or goals have changed.

• Consider whether it’s necessary to rebalance your portfolio so it aligns and stays consistent with your retirement goals.

• Monitor your portfolio on a regular basis to ensure that you are on track for meeting your long-term retirement objectives.

• Tiffany Leherr is a Certified Financial Planner and financial advisor. She can be reached at tleherr@gmail.com. Merrill Lynch, Pierce, Fenner & Smith, Incorporated is a registered broker-dealer, member SIPC, and a wholly owned subsidiary of Bank of America Corporation.

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LIFESTYLE

By KIM KLUGH

W

hen I was growing up, Dad took care of all the interior and exterior house painting, including the prep work and the cleanup. Drop cloths, masking tape, ladders, brushes, rollers, turpentine, paint cans—they were all part of the mysterious miscellany of tools and supplies stowed away in his shadowy back basement workspace.

When I asked for a lavender bedroom, I got it, but Dad rolled and brushed the paint. In fact, when Mom or I volunteered to help, especially when we wanted to “hurry up” the process, our services were declined.

Dad had a particular way of doing things and that included painting.

The 21st century stirs up a different picture, where women are making their way into the painting industry in general, from filling positions as corporate executives to store owners,

managers, sales reps, department heads, and product engineers.

Paint is marketed as a home-fashion product with women as the targeted customers. Today, women are not only the ones choosing the paint color, type, and décor for their home spaces— they’re also the ones mixing it up on the business end.

Beth Peiffer, owner and president of Ralph E. Jones, Inc., knows paint. As stated on the company’s website, “Beth knows the perfect color, the right texture, and the craftsmanship to put it all together are critical to make the right visual statement.”

That visual statement includes color trends, finish types, all-in-one paints, and tips on how paint applications can create appearances in a room ranging from spacious and bold to cozy and serene.

As for 2012 color trends, Peiffer says, “White is always a classic and a

contemporary staple.” Paint with a high-gloss sheen, while classy and chic, creates an “open and airy feel.” The antique look is another trend; Peiffer explains that this effect is achieved by mixing shades of the same color and creates a “worn” appearance.

Decorative paint techniques, such as faux, murals, graphics and geometry, trompe l’oeil (optical illusion where an object exists in three dimensions and may include sky, grass, or flowers), can be applied to walls and floors to break up the solid paint look.

Paint comes in a variety of finishes—the shinier the finish, the better it stands up to washing. So, those places that tend to come into play with a little more human contact may hold up better with a semi-gloss finish. Peiffer says it provides a subtle shine—not too glitzy and easily cleaned—and is used for doors, trim and cabinets.

She says a glossy finish, which gives an enamel or plastic look, is also good for cabinets, trim, and furniture and works well in formal or contemporary settings. Additional finishes include flat or wall paint, used for interior walls where there are imperfections; flat enamel, a durable, flat paint with a matte finish, which holds up to occasional cleaning and is used in powder rooms and halls; eggshell, with a slight hint of gloss or shine, used for walls and holds up to cleaning; and satin, which is smooth and velvety and is used for windows, doors, trim, and ceilings, as well as walls. A satin finish holds up to cleaning and light scrubbing—a good choice for the kids’ rooms.

After you decide on the paint finish, you’ll need to consider color choices.

When you want to create a smaller or less expansive effect, Peiffer recommends warm colors. “The

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September 2012

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13

LIFESTYLE

darker colors,” Peiffer says, “absorb light and make the room look smaller.”

On the other hand, if you want to give the impression that a room is bigger and brighter, go for the light colors. Cool colors, such as pale blue, green, lilac, and dove gray also deliver similar results. You can also produce this effect by choosing a rich, warm color paired with white trim and jewel-toned accents.

Another method Peiffer offers is to select a focal point and paint this wall a deep color, then paint the remaining three walls and trim a lighter, coordinating neutral tone.

Applying paint with a slight sheen as opposed to flat may also offer the same illusion, as will choosing a light paint for the molding, since it makes the wall appear farther back.

If your goal is to make the ceiling feel higher, she suggests vertical stripes in pastel hues on the walls; light paint colors with a reflective texture; the same paint color on walls

Carpet

Hardwood

Ti l e

Laminate

Vinyl

and ceiling; or high gloss or semigloss paint because of its reflective sheen.

“If you delineate the walls from the ceiling by painting trim a contrasting color,” she says, “the effect draws attention to the trim, rather than the ceiling height.”

An additional, simple remedy is to paint the ceiling white. Peiffer also suggests “a faux finish that’s lighter at the top and darker at the bottom, creating the visual effect of more space up high.”

What about “all-in-one paint,” where you can supposedly skip the separate primer coat? The benefit of all-in-one paints, Peiffer says, depends on the darkness of the color you are trying to cover. You may be able to use one coat of the all-in-one product and save time if the surface you’re painting over is already painted with the same type and finish of paint in a similar shade.

However, “If you’re painting over a dark surface, it may prove to be more

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~ September 2012 | BUSINESSWoman

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~ POWERLUNCH Capital Region’12 | BUSINESSWoman

cost beneficial to use primer, since it costs less than using two coats of allin-one paint,” she says.

When selecting paint, be aware of volatile organic compounds (VOCs) and the ways you can reduce exposure.

“VOCs,” says Peiffer, “are carbon compounds that form ground-level ozone and are emitted from consumer and commercial products, including paints, stains, and architectural coatings.”

The EPA is limiting the level of VOCs in paints because they contribute to ozone and smog

formation. These emissions are linked to respiratory illnesses and may cause eye and skin irritation, nausea, headaches, and muscle weakness.

Some latex paints are very low in VOC content, while the VOC in oilbased paint comes from paint thinner.

Always read the label and the manufacturer’s directions, increase ventilation when using the products, buy limited amounts, and discard unused or little-used containers safely, rather than storing them in your home.

If you decide to tackle some

painting projects on your own, you may need to invest in rollers and brushes. Since the roller is three times faster an application method than the brush, it’s effectively used on ceilings and walls.

Peiffer suggests using “a good roller with beveled edges so you don’t leave roller or overlap marks behind.” And a good brush, she says, “feels like an extension of your hand. Use it to cut in and do sharp edges.” Bristle brushes, though more costly, “outperform others,” says Peiffer, and “last for years with proper care.”

In the end, if you choose to assume the responsibility of a paint makeover on your own, take time to prep well and invest in good tools and superior paint. If you don’t have the time, the patience, or the confidence to take brush in hand, call the professional home painter.

“In the long run,” Peiffer says, “it will save you time, aggravation, and money. You don’t call someone who hobbies in cars when your car needs to be fixed; you take it to the professional. Same scenario applies with painting.”

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September 2012

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WELLNESS

You and 39 of your closest friends or coworkers, a church group, retirement community, or social organization could be on the road soon for a day of fun and games.

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Does Drinking Wreck Your Diet?

By SANDRA GORDON

Is Drinking Unhealthy?

It’s debatable. Within limits, drinking has been linked with longevity and some health benefits.

Some studies have found, for example, that people who drink one to two alcoholic beverages a day suffer fewer heart attacks and have lower death rates than teetotalers and heavy drinkers.

The mellowing influence of moderate amounts of alcohol might also improve your health.

“When you’re relaxed, blood flow increases to various parts of your body, which in turn increases the flow of nutrients to the body’s organs,” says John Pinto, Ph.D., professor of biochemistry and molecular biology at New York Medical College in Valhalla, N.Y. Another study by the University of California, San Diego, revealed that regularly drinking one glass of wine reduced by half the risk of fatty liver disease compared to those who didn’t drink.

But other research shows alcohol may be a health risk. For instance, the Journal of the American Medical Association published a review of six studies of alcohol and breast cancer and concluded that women who consumed two to five drinks a day increased their risk of the disease by 41 percent.

And other research shows that chronic excessive drinking may increase your risk of stroke, osteoporosis, liver damage, and high blood pressure, not to mention PMS, insomnia, and accidents.

The bottom line: When it comes to drinking alcohol and your health, moderation is key. Experts say a healthy limit for women is seven drinks a week—with no more than two drinks on any one occasion. And keep in mind that no amount of alcohol is safe for pregnant women.

Does Alcohol Affect Women Differently Than Men? Yes. Women tend to get drunk faster than men for several reasons: 1. We’re smaller and have less body mass; 2. Our bodies have more fat than men’s and less water to dilute alcohol; and 3. We have less of a gastric enzyme called alcohol dehydrogenase, which helps the body rid itself of alcohol. In general, one drink in a woman is equal to two drinks in a man.

Do Alcohol Calories Count as Much as Food Calories?

Yes and no. Generally, your body will process your first two drinks just like food. After that, however, you actually start burning off more of the calories from alcohol and converting fewer of them to fat, according to

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WELLNESS

W

hether it’s at a weekend barbecue, a happy hour, or a dinner with friends, many of us like to relax with an occasional glass of wine, beer, or other alcoholic beverage. But can drinking be part of a healthy lifestyle—especially if you’re trying to lose weight or just hold steady?

I’ve tackled some of your burning questions about wine and alcohol so that you can drink (if you choose) with confidence. Always be cautious, however, when drinking … never drive and be careful that the occasional drink does not become excessive.

researchers at the Mount Sinai School of Medicine in Bronx, N.Y. But don’t use this fact as a green light to load up on drinks. The calories from alcohol are empty, on a nutritional par with candy. Fill your diet with cocktails and you’re crowding out room in your eating plan for healthier foods.

Alcohol also blunts the absorption of folic acid, a heart-protective B vitamin that most women don’t get enough of, says Pinto. Just one drink a day may lead to this nutrient deficit.

WELLNESS

Will Drinking Ruin My Diet?

It can, if you’re not careful. If you have a stiff drink on an empty stomach first thing at a party, the alcohol is apt to make a beeline for your brain.

There, it zones in on the frontal lobe— the judgment and reasoning center— to tinker with your resolve. Did you pass on the potato chips when you first arrived? After a round or two of drinks, you may find yourself polishing off half the bowl.

To fend off potential diet disasters, pace yourself and avoid drinking on an empty stomach. Start off with seltzer mixed with fruit juice and munch on vegetables or low-fat crackers. By the time you have your first spiked sip, you’ll have a culinary cushion to slow the alcohol’s rush to your brain.

Another temptation-tamer: Treat alcohol the way you would dessert or other food indulgences, advises Robert Rhode, Ph.D., clinical associate professor at the Center for Applied Behavioral Health at Arizona State University in Phoenix.

Just as you wouldn’t sit down with a whole box of cookies, don’t order wine by the bottle when you’re eating out.

Go with a glass instead. At home, pour yourself a glass, cork the bottle, and put it away. Or skip alcohol altogether and have your favorite mineral water in a wine glass instead.

“The idea is to lose the calories of drinking but keep the same rituals,” says Rhode. “They’re part of the enjoyment.”

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~ September 2012 | BUSINESSWoman

Does Drinking Beer Really Give You a Beer Belly?

Not necessarily. Beer doesn’t have a special ingredient that homes in on your waistline. But although it’s fat free, regular beer does have 145 calories per 12-ounce

serving—and that can add up to extra pounds if you consistently drink too much of it, says Lieber.

That’s why beer drinkers—especially men, who tend to pack fat around their middle—sometimes get a beer gut.

The Healthy Bar Scene Aside from creamy concoctions like piña coladas and mudslides (12 and 5 grams of fat per 8- and 3-ounce serving, respectively), most drinks are fat free.

Still, it pays to keep tabs on calories. Here, typical serving sizes and calories per glass.

Drink

Serving Size

Calories

Diet Tips

Red or white wine

Wine glass

105/100 Slash calories in half by making a spritzer (half wine, half seltzer).

Beer

Pilsner

145

Choose light beer and save 45 calories.

Sangria

Wine glass

100

Pack the fruit garnish into the glass first to crowd out the beverage.

Scotch (on the rocks)

Cocktail glass

190

Halve the scotch and fill your glass with club soda.

Champagne

Flute

125

Dilute with orange juice and squeeze out 35 calories per flute.

Margarita (on the rocks)

Margarita glass

170

Try a matador (tequila, pineapple, and lime juice); save 45 calories.

Vodka with cranberry juice

Highball glass

215

Serve heavily iced with just a splash of vodka.

Martini

Martini glass

200

Take tiny sips and garnish with a lemon twist (pass on the olive).

Cider

Pilsner

190

Treat it like fine wine and sip judiciously.

Bloody Mary

Highball glass

170

Use spicy Bloody Mary mix and add just a splash of vodka.

Mudslide (vodka, kahlua, Bailey’s Irish Cream; on the rocks)

Cocktail glass

285

Cut 25 calories and 3 fat grams by making it with Light Bailey’s.

Planter’s Punch (rum, orange juice lemon juice, sugar)

Highball glass

260

Go light on the rum (use one shot instead of two) and save 65 calories

Piña colada

Highball glass

450

Slash 95 calories and 6 fat grams by using light coconut milk.

White Russian (vodka, kahlua, heavy cream; on the rocks)

Cocktail glass

285

Use skim milk instead of cream; save 95 calories and 10 fat grams.

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Sherry Christian, known to family and friends as the consummate “morning person,” is the natural choice for anchoring CBS 21 News This Morning.

She joined WHP-TV in July 2002.

Liz Martin was born and raised in Lancaster County and has dedicated her career to serving the community. Liz ran Martin’s Hatchery and Poultry Farm for eight years and later became the fourth-generation owner of Martin Insurance Agency.

Robin Montgomery has built a successful career and is a leader in the business community. She is an excellent communicator and is effective in analyzing and solving problems.

Kae Wagner is president of North Star Marketing, a marketing and branding firm she started in 1989. Kae has been a writer, speaker, and author of two books: The Power Principles of Marketing and The CEO's Little Black Book of Branding.

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~ September 2012 | BUSINESSWoman

Watch

WOMEN TO

Sandy Biss was named human resources manager for Kline’s Services in Lancaster. She has more than 17 years of HR experience and a bachelor’s degree in sociology from Millersville University and a master’s degree in public administration/HR management from Penn State University.

Rebekah Frischkorn has been hired as AmeriChoice

Vicki Miller has been hired as administrative assistant for

Federal Credit Union’s marketing specialist. Frischkorn’s responsibilities include coordinating internal and external communications for the credit union as well as managing AmeriChoice’s social media sites and financial literacy curriculum.

the York County Community Foundation. She most recently served for five years as executive administrative assistant in the dean’s office at the University of Maryland School of Medicine.

Lindsay Reisinger, F&M Trust’s small business relationship

Sarah Short is the new director of residency planning at Landis Homes.

She will present the benefits of retirement community living to prospective residents. Short’s professional background includes more than 20 years of working in retirement communities in sales and marketing.

Rachel Taylor has been hired by Gavin

manager for Cumberland County, has been promoted to assistant vice president. Reisinger is a member of several organizations and currently is a board member of the UCP of Central PA serving on the community relations committee and chair of 2013 Magic Night, as well as other organizations.

Advertising as marketing and communications coordinator. Prior, Taylor was the marketing coordinator for Gibbons & Kawash, worked in public affairs for GolinHarris, and was a communications and events intern in the West Virginia Governor’s Internship Program.

Applause

ACHIEVEMENTS &

Brooke E.D. Say, a school law attorney at Stock and Leader,

Katie M. Shaull, CPA, a senior accountant in the York office

LLP, has been named to the Pennsylvania Rising Stars list as one of the top up-and-coming attorneys for 2012. Say’s primary areas of practice include school law, special education, student discipline, and public and private employment.

of SF&Company, CPAs and Business Advisors, has accepted a position on the board of directors of the York County Estate Planning Council, a local chapter of the National Association of Estate Planners & Councils (NAEPC).

Barbara Tabak, local decorator and business owner, recently received top design awards in her company’s international design contest for outstanding design work. Tabak won in two categories: Children’s Rooms and Miscellaneous Rooms.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

See more “While We Were Out” photos online at www.BusinessWomanPA.com

While We Were Out ...

SEND US YOUR PICTURES!

CONNECTIONS

F&M Trust manager Ellen Ile recently presented Newville resident Pat Stake (above, left) with a check for $1,000 as the grand-prize winner in the bank’s Scan n Win contest drawing. First-place winner Linda Ward (above, right) was the instant winner of a 32-inch flat-screen TV.

Susan J. Heinle, president and CEO of Visiting Angels York and Hanover, received the Pinnacle Achievement Award. It is the highest award given by Visiting Angels for outstanding sales and customer service. Pictured with Heinle is Jeff Johnson (left), founder of Visiting Angels, and Larry Meigs, (right), CEO of Living Assistance Services, the franchisor.

BusinessWoman would love to share what’s happening while you're out and about. Send your picture(s) and descriptions to: editor@businesswomanpa.com.

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September 2012

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A

bake sale is a sweet way to support any charitable cause, whether it’s raising money for new uniforms or donating to a local animal shelter.

These tips and recipes from the celebration experts at Wilton will make bake sale treats that stand out among the rest — it’s a piece of cake.

• Baking delicious goodies is just the start to a successful bake sale. Add some dazzling details. The eye-catching finishes on Bake-Sale Ready Cupcakes — swirls of colorful icing topped with jumbo sprinkles and butterfly decorations, complete with vibrant wraps — will ensure they sell out fast.

• Serve sweets-on-a-stick like Kaleidoscope Cookie Pops* and School Star Cereal Treat Pops. Favorite treats are more fun and easier to eat when customers can just grab them and enjoy.

• Offer size options. Sell some cupcakes and mini breads* by the “eaches” and cookies by the pop. Have them by the dozens, too.

• Wrap goodies using treat bags and ribbon, or pack in colorful, easy-totransport boxes — making them perfect gifts customers will want to keep for themselves.

Visit www.wilton.com for other bake sale ideas and recipes, and for all of your baking and decorating supplies. * FIND THESE AND OTHER RECIPES ON OUR WEBSITE: www.BusinessWomanPA.com/recipes Family Features

School Star Cereal Treat Pops • 1/4 cup (1/2 stick) butter or margarine • 4 cups mini marshmallows • 6 cups crisp rice cereal • Cookie treat sticks • Cookie icing • Assorted sprinkles Spray Star Cookie Treat Pan and rubber spatula or wooden spoon with vegetable pan spray.

In large saucepan, melt butter. Add marshmallows; cook and stir until melted. Remove from heat and add cereal; mix well. Press into prepared pan; insert cookie sticks. When cool to touch, remove from pan. Repeat with remaining cereal mixture. (If mixture becomes hard to work with, microwave at 50 percent power 30 to 60 seconds to soften.)

Outline treat with cookie icing; add sprinkles. Let dry.

Makes about 2 dozen pops.

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Candy Bark • 2 packages (12 oz. ea.) White or Light Cocoa Candy Melts candy • Rainbow Chip Crunch or other sprinkles or sugars Line 10.5 x 15.5-inch cookie pan with parchment paper.

Melt Candy Melts candy following package instructions; spoon into prepared pan. Tap pan on counter to remove air bubbles; if needed, smooth top with large spatula. Sprinkle on Rainbow Chip Crunch. Chill until firm, about 15 minutes. Remove parchment from pan; break candy into smaller serving pieces.

Bake Sale-Ready Cupcakes • Assorted primary, gold or silver baking cups • Favorite cupcake recipe or mix • Buttercream or chocolate buttercream icing • Golden yellow or other desired icing color • Jumbo stars and jumbo nonpareil sprinkles • Butterfly or other favorite icing decorations Preheat oven to 350°F. Line cavities of standard muffin pan with baking cups.

Bake your favorite cupcakes in prepared pan. Cool completely. Color buttercream icing with icing color.

Pipe tip 1M buttercream or chocolate buttercream icing swirl on cupcake top; insert icing decoration.

Each cupcake serves 1.

Greet

MEET AND

WOMEN’S NETWORKING GROUPS Central PA Association for Female Executives (CPAFE) Sept. 5, 2012 7:30 – 9 a.m.

Registration Required Giant Super Foods 3301 Trindle Road, Camp Hill Jessica Warren info@cpafe.org www.cpafe.org

American Business Women’s Association Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President abwacamelot@comcast.net www.awbacamelot.com Lancaster Area Express Network 7:30 – 9 a.m.

3rd Wednesday of the month Social Networking Lancaster Country Club 1466 New Holland Pike, Lancaster Marian Rutt 717.859.7019 info@abwa-laen.org

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 casudor@verizon.net www.ewiharrisburg.org

Lebanon Valley Chapter 6:30 p.m.

4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Barbara Arnold 717.867.5227 www.abwalebanonpa.com

Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 East Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@hbwluncheon.com www.HBWLuncheon.com

Women at Work Express Chapter Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Bent Creek Country Club 620 Bent Creek Drive, Lititz Sandy Maccri sandymaccri77@comcast.net Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Leslie Shatto leslie.shatto@hma.com

Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CPS, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

www.facebook.com/bwmagazine

Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Liberty Forge 3804 Lisburn Road, Mechanicsburg abeer.srouji@mymetrobank.com Pennsylvania Immigrant & Refugee Women’s Network (PAIRWN) Ho-Thanh Nguyen 717.433.0900 pairwn@pairwn.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Suzanne Graney, President 717.910.2948 www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Amanda Ridgway 717.658.1657 shipswan@yahoo.com Women’s Business Center Organization 11:30 a.m.

2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu

Get BUSINESSWoman delivered right to your door.

Subscribe online at BusinessWomanPA.com

Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Jennifer Smyser 717.495.7527 network@wnyork.com www.wnyork.com

CONNECTIONS

Carlisle Business Women’s Networking Luncheon Noon 2nd Wednesday of the month Magnolia’s Jewelers 728 N. Hanover St., Carlisle

International Association of Administrative Professionals Conestoga Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster btollinger@normandeau.com www.iaaplancaster.com

White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive York 717.792.1410 djkeasey@comcast.net

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Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

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September 2012

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23

Save the Date

11.03.12 Cumberland County

omen’s Expo PAID

PRSRT STANDARD U.S. POSTAGE

For the premier women’s expo in the Cumberland County area.

PERMIT 280

LANC., PA 17604

Please, Join Us ...

FREE ADVANCE REGISTRATION ONLINE! aGreatWayToSpendMyDay.com/register ($5 at the door)

November 3, 2012 9 a.m. – 3 p.m.

Carlisle Expo Center 100 K Street Carlisle, PA Hosted by BUSINESSWoman magazine, this one-day event features exhibitors, demonstrations, shopping, and information that encompasses many aspects of a woman’s life, including: Beauty Home Health & Wellness Shopping Fashion Finance Technology Nutrition

and more!

SPONSORSHIP AND EXHIBITOR OPPORTUNITIES AVAILABLE For more information, call 717.285.1350.

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