BusinessWoman May 2013

May 2013

Deborah Bogar Uniquely Supported

How WINNING WORKS FIBROMYALGIA Is That What All This Pain Is?

It’s the Start of a Lifetime.

Let PinnacleHealth make it a great one.

From your first breath, you deserve the best. You deserve to have your mom with you at every moment.

You deserve privacy and personalized care. You deserve a comfortable environment for feeding, cuddling, and just getting used to your new world.

And your mom deserves a chance to feel pampered and cared for, because this is a new beginning for her, too.

PinnacleHealth is the place to get your best start and so much more. Whether mom and dad need help with fertility issues, support for a possible high-risk delivery, or advice from a lactation consultant—we guide them through the process and provide you with just the right care for your arrival.

We’ve helped moms and dads bring new lives into the world for more than a century. Wouldn’t you like to arrive here too?

Know us before you need us.

pinnaclehealth.org/maternity (717) 231-8900

SAV u E 30p to NOW% !

WHAT’S 4 7

Inside

LETTER FROM THE EDITOR THE CASE FOR SUCCESSION PLANNING Do you have a plan in place for key talent?

9

HOW WINNING WORKS Bringing out the best in your team.

11 WOMEN AND RETIREMENT It’s never too late (or early) to begin.

12 WOMEN’S EXPO A sneak peak at some of the day’s highlights.

14 THE ANSWER TO THE “I’M BORED” DILEMMA Fun learning experiences for kids.

18 THE FLOW, THE SHOW, AND THE SPLENDOR Spruce up your yard this year with lots of color.

Homeowners say their Four Seasons Sunroom is the happiest room in the house!

22 FIBROMYALGIA Is that what all this pain is?

Sunlight has magical powers to improve your energy level and your mood.

26 WOMEN TO WATCH

Let our patented glass work its magic by filtering out the harmful rays to deliver the healthy, sun-drenched lifestyle you always wanted.

New hires and promotions.

26 ACHIEVEMENTS & APPLAUSE

Call today for your FREE design consultation!

Awards and accomplishments.

27 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Deborah Bogar knows all too well the effects of degenerative disabilities on one’s mobility.

She put her artist’s eye to work to create something that was not only functional, but also fashionable for persons who require the use of a cane.

Pictured on an easel to Deborah’s left is a beautiful watercolor of vegetables that she painted.

Cover photo courtesy of Camera Box Photography, Camp Hill.

800.222.7724

Design Centers: • Inside SKH, Rohrerstown Rd., Lancaster • 7831 Paxton St., Harrisburg • Conservatory Display at SKH, Mechanicsburg

PAsunrooms.com Loans provided by EnerBank USA (1245 Brickyard Rd., Suite 640, Salt Lake City, UT 84106) on approved credit, for a limited time.

BusinessWomanPA.com

|

May 2013

~

PA 8287

3

Woman BUSINESS

EDITOR’S

Note

career

~

lifestyle

~

wellness

~

connections

May 2013 Vol. 10 - No. 5

PRESIDENT AND PUBLISHER DONNA K. ANDERSON

L

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP Editor

MEGAN JOYCE

Contributing Writers

ast month at this time I thought for sure that we’d be experiencing warmer spring temperatures. Cooler weather seems to be going out kicking and screaming all the way. I, for one, am ready to pick weeds, plant flowers, and mulch the beds. If you are too, we’ve asked a couple of nurseries to give us some insight into what flowers most of us will find success with by considering your soil, the temperature, the location, and, of course, your green thumb. Go for it this year and splash your yard with all kinds of colors!

Do you know someone who requires the use of a cane? He or she could personalize it to not only reflect their personality, but also become a talking point that takes the focus away from their mobility issues. Meet a person who exudes enthusiasm and who has found positive ways to confront and meet challenges head-on.

In our jobs, we work with people every day who don’t seem to live up to their potential. Learn how looking at those people in a different way and striving to find their

talents can help that person become an important part of your team. Play to their strengths. Whether it’s a team goal or a personal goal, having strong teammates is important to your success.

Have you experienced tingling or numbness in the hands or feet, headaches, and pervasive pain lasting more than three months? It could be fibromyalgia. Read about treatments that can help alleviate or reduce the symptoms so you can continue to enjoy life.

We’ve included a sneak peek of the second annual Lancaster County women’s expo. You’re going to love it!

Check it out and then go to www.aGreatWayToSpendMyDay.com and register to get in free! Like us on Facebook to receive updates and let your friends know, too. Everything’s more fun with a friend!

“”

Overcoming barriers to

ROBYN BENINCASA LESLIE FELDMAN MONICA GOULD LYNDA HUDZICK STEPHANIE KALINA-METZGER DEBORAH PAJAK

ART DEPARTMENT Production Coordinator Production Artist

JANYS CUFFE RENEE MCWILLIAMS

PRINT/ONLINE SALES Account Executives KARLA BACK ANGIE MCCOMSEY JACOBY VALERIE KISSINGER DOUG KLINE PATRICK MCCONNELL DEBBIE MEASE RANEE SHAUB MILLER SUE RUGH

performance is how

groups become teams. ~author unknown

Events Manager

KIMBERLY SHAFFER

Project Coordinator LOREN GOCHNAUER Sales & Event Coordinator

EILEEN CULP

ADMINISTRATION Business Manager

ELIZABETH DUVALL

ADVERTISING OFFICES Corporate Office:

Christianne Rupp Vice President and Managing Editor Chester County

3912 ABEL DRIVE COLUMBIA, PA 17512 PHONE 717.285.1350 FAX 717.285.1360 610.675.6240

Cumberland County & Dauphin County 717.770.0140 Lancaster County, Lebanon County & York County 717.285.1350 E-mail:

info@BusinessWomanPA.com

Website:

www.BusinessWomanPA.com

For advertising information:

717-285-1350 or info@businesswomanpa.com

May 28, 2013

June 6, 2013

Hershey Lodge

Church Farm School

West Chocolate Avenue & University Drive, Hershey

1001 East Lincoln Highway Exton

9 a.m. – 2 p.m.

9 a.m. – 2 p.m.

Limited Sponsorship Opportunities Available

4

~ May 2013 | BUSINESSWoman

BusinessWoman is published monthly by On-Line Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc. 2013. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner is strictly prohibited.

Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service.

Although every effort is made to ensure factual information, BusinessWoman cannot be held responsible for errors in contributors’ material, nor does the editorial material necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the right to revise or reject any and all advertising.

Subscription information: $14 per year for home delivery of 12 monthly issues.

Subscribe online at www.BusinessWomanPA.com or call 717.285.1350.

717.285.1350 717.770.0140 610.675.6240

Member Of:

Story

COVER

CAREER

U niquely S upported

By LYNDA HUDZICK

“

O

ne of the nicest things about having an unusual cane is that it helps you steer the conversation away from your disability,” Deborah Bogar, the owner of Cool Cane Graphix, said.

“People tend to remark on the cane instead of asking what’s wrong with you. It lets you talk about the cane and then steer the conversation in a different direction.”

And that, she believes, is a key to the great success of her company—the way her distinctive, handcrafted canes can help her clients focus on the right things: their uniqueness as individuals, not their disabilities.

Bogar was born in Harrisburg, and after moving to Camp Hill area, she graduated from Cedar Cliff High School and then went on to attain a teaching degree from then Shippensburg State College. She taught in Middle Paxton Elementary School for 28 years, meeting her husband of 37 years through a teaching colleague there.

“I loved teaching, but after 28 years, I was forced to retire because of disability,” she explained.

Since earliest childhood, Bogar had

enjoyed a passion for art, and so in retirement, she renewed that passion by taking “watercolor classes to refresh my drawing, painting, and colorist skills,” she said.

“I continued these weekly classes for several years until increasing disability made it too painful to continue. In 2002, I joined with two other women watercolorists to open the Art and Soul Gallery … we operated for seven years until life took each of us in a different direction.”

It was during her time at the gallery that another creative opportunity arose for Bogar: the opening of her second business, Cool Cane Graphix.

“I have been blessed to have the

complete support of my family and friends in this endeavor,” she said. “My husband has been behind me all the way. He knows how painful and debilitating my condition is. He knows it makes it all the more challenging to deal with the physical and mental stress of running a business but he never wants my spirit, personality, or drive to be stifled.”

Bogar suffers from degenerative disabilities stemming from patella femoral syndrome, possibly the result of a birth defect.

“Briefly, it means that my kneecaps do not fill the sockets correctly—the parts don’t match, which creates great instability,” she explained. “Early on in

“”

I used this strategy: If I’m going to have a cane, then I’m going to have a cane!

life, my body began to slowly turn its lower parts inward or outward, forward or back, trying to stabilize the body platform and produce the best function.”

Simply put, the older she got, the “more crooked” she became.

“This has brought with it numerous problems bilaterally, from the top of the cervical spine all the way down to the toes I can no longer feel,” Bogar said. “Starting in my 20s, I walked with a cane whenever I had a flare-up, but six years ago, I had to start using one full time.”

It was a difficult time for her, because, as she said, traditionally when an actor is meant to look older, the hair is whitened and the actor is given a cane.

“In real life, hair can be dyed to hide the gray, but there’s nothing you can do about the cane,” Bogar said. “So I used this strategy: If I’m going to have a cane, then I’m going to have a cane! It’s not like no one is going to see it, so I might as well act like I want it there.”

But to her dismay, she found that all the “walking aids” looked like “bent aluminum tubes or Grandpa’s old

BusinessWomanPA.com

|

May 2013

~

5

CAREER

wooden crook,” Bogar recalls. “So I bought a black Ortho-Nova off-set handle cane and decorated it with big, white vinyl dots.”

And quoting her website, she said that “almost immediately perfect strangers stopped me on the street— sometimes they literally grabbed me— and demanded, ‘Where did you get that cane? Where can I get one?’ These nice people had relatives or friends who just had hip or knee surgery, or they had debilitating arthritis. Some were leaning on those bent aluminum tubes or old wooden crooks. But they all wanted the same thing: a cane with style and personality.”

And thus, the idea for Cool Crane Graphix was born.

“I know how people feel about using a cane and the changes and upheaval disability causes in your life,” Bogar said. “That’s why I only sell the cane I personally use, the Ortho-Nova off-set handle cane, but I offer 174 different combinations of differentcolored canes, graphics, and graphics colors from which to choose.”

6

This offers her clients the opportunity to have a distinct cane to match his or her personality.

“It’s a one-of-a-kind or at least probably the only one like it in Montana or New Mexico or Maine,” Bogar said. “Each person designs his or her cane on the website using a simple three-step process. Choose the cane color, choose the style of graphic, and choose the color you want the graphic to be.”

Clients can see a sample of the cane they’ve designed before placing the order, and for a small fee, initials can be added.

“Each cane I sell has hand-applied, sturdy vinyl graphics and a personal note from me on the receipt.”

When she started the company, Bogar was able to be more physically active than she is now.

“I’ve come to realize that new hurdles arise as time passes and symptoms worsen,” she said.

Although she would like to participate in more widespread community-involvement oppor-

~ May 2013 | BUSINESSWoman

tunities, she is somewhat limited by her disability, so she looks much closer to home for ways to serve.

“I create handmade books containing my artwork, quotes I find inspiring, and short essays,” Bogar said.

“I enclose them in boxes I make and decorate too. If I know someone who needs solace, inspiration, comfort, etc., I make a book-outreach project for them. Each book is different in color combination, embellishment, and type of quoted material because I hold the person in my mind and heart while I’m creating it.

“This intimate outreach has been very rewarding for me. This is especially true since the little books, once given, seem to take on a life of their own. They have been shared at work, in meetings, at choir practice, over coffee, as well as with friends and/or family who also need solace.

They have been loaned, borrowed, and occasionally read to grandchildren in the quiet time just before bed.”

Because her business is almost entirely Internet based, Bogar doesn’t

get the opportunity to meet her clients in person but does enjoy exchanging emails with them as they go through the process—and she isn’t just referring to the process of ordering a cane.

“The most heartbreaking ones are the young people with debilitating conditions,” she said. “My youngest client was 16 at the time. She explained that having multiple sclerosis often caused her to fall down, so she was using her grandfather’s old wooden cane. She was going on an important school-sponsored field trip and wanted a frosted pink cane with black cats. I was able to ship the cane in time for the trip.

“Imagine being in high school and falling down all of a sudden in front of everyone. Yet her attitude in her emails was so positive and uplifting.”

Bogar is happy to have been able to share insights into how to handle disabilities, imparting advice over the years about how she has managed and about how to try to keep a positive attitude.

“I know how it feels,” she said.

CAREER

By MONICA GOULD, MBA, CMC

T

he average age of the workforce in the U.S. has shifted. Now, one in five of all senior executives in the Fortune 500 are eligible for retirement; about 50 percent of the entire U.S. government workforce is eligible to retire; within the next five years, 75 percent of nonprofit leadership will be of retirement age; and 55 percent of today’s registered nurses can be expected to retire by 2020.

With this mind, you might be thinking: How do I know if I need a succession plan?

Several common symptoms, if they appear in an organization, may indicate the need for a more systematic approach to succession planning.

• The organization projects departures of senior leaders and

critical functions, due to retirement or other reasons, in the next three to five years.

• The organization has no way to respond quickly to sudden, surprise losses of key talent. If a key person is suddenly lost due to death, disability, or resignation, it may take a long time to find a suitable replacement.

• The time it takes to fill positions is unknown or is perceived by managers to be too long.

• Managers at one or many levels complain that they have trouble finding people ready for promotion or else have trouble finding people who are willing to accept promotions as vacancies occur.

• Workers complain that promotion decisions are made unfairly

or capriciously.

• Women, minorities, and other groups protected by law are not adequately represented at various levels and in various functions throughout the organization.

• Critical turnover—that is, the percentage of high-potential workers leaving—is higher than the number of fully successful (average) workers leaving.

10 Key Steps to Succession Planning Think of implementing systematic succession planning as making a longterm organizational change. Succession planning requires more of a commitment to a longer-term, strategic view of how to meet talent needs than short-term, and sometimes panicdriven, efforts to fill vacancies as they occur.

Step 1. Clarify the senior leaders’ expectations and preferences for a succession program.

A fundamental mistake, and a formula for disaster, is to dump the responsibility for the succession effort on the human resources department.

While the human resources function or other parts of the organization must participate, the leadership responsibility for succession planning rests with the CEO. If he or she does not favor systematic succession planning, it cannot be successful.

Step 2. Establish competency models by talent pool, considering the positions that will be fed by that pool.

A competency model is a narrative description of the knowledge, skills, attitudes, and other abilities that lead to exemplary performance.

BusinessWomanPA.com

|

May 2013

~

7

CAREER

“”

Competency models provide blueprints of the talent to build at present and in the future. In short, a competency model describes “what should be” for such hierarchical levels as executives, managers, supervisors, salespersons, technical professionals, or other groups.

Step 3. Conduct individualized, fullcircle assessment.

The idea is to assess individuals against the competencies required for success in an organization. The results of a full-circle assessment usually indicate gaps between what competencies an individual currently possesses and what he or she should possess to be successful.

Step 4. Establish (or reengineer) an organizational performancemanagement system.

One fact of life is that individuals are seldom eligible for promotion, advancement, or other developmental opportunities if they are not performing successfully in their current jobs. Individuals must thus be

Several common symptoms, if they appear in an organization, may indicate the need for a more systematic approach to succession planning.

measured, as objectively as possible, against the performance expectations for their current level of responsibility.

Step 5. Assess individual potential for success at higher levels of responsibility.

Unlike past- or present-oriented performance management, potential assessment focuses on the future.

Some means must exist to examine the talent available for future possibilities—and advancement.

Regular potential assessment provides the means to do just that.

synergize! helps you build great teams!

We help you know what to look for when you’re hiring, objectively evaluate your applicants so you know what you’re getting, and overcome dysfunctions that impact performance.

Take advantage of our

oman special:

BUSINESSW

25% OFF any team session!

Call or email today to schedule a FREE consultation and learn more!

717.575.0942 • mwalker@energizeyourworkforce.com

Step 6. Establish a means of regular, ongoing individual development planning.

Once it is clear what present and future gaps exist for individuals as a result of performance assessment and potential assessment, some means should be established to help them prepare for the future by narrowing those gaps.

To that end, individual workers—and their immediate supervisors—devise a plan to help individuals develop themselves and thereby prepare for possible future promotions.

Step 7. Implement individual development plans (IDPs).

Establish leadership and management-development programs that provide specific developmental suggestions for individuals.

Examples of developmental suggestions might include books to read, classroom courses to attend, online courses in which to participate, on-thejob assignments to seek out, and actionlearning projects that bring together groups of people to solve practical business problems while simultaneously permitting the means by which to build competence in new areas.

Step 8. Establish a talent inventory.

Increasingly, decision makers must be able to find the organization’s talent on short notice. To that end, they must have information about the pools of talent that the organization is developing and has readily on tap so that teams can be marshaled on short notice to fight fires, seize opportunities, outdraw competitors, and fill vacancies.

Step 9. Establish accountability for the systematic succession-planning effort.

Individuals—and their bosses—must be held accountable for cultivating their talents over time and closing developmental gaps.

Otherwise, individual development plans will not be realized.

Periodic meetings may be held in which individuals must report on how well they are implementing their individual development plans, and senior executives may report to the CEO or the board on how well their employees have been progressing toward realizing their individual development plans.

Step 10. Evaluate the results of the systematic succession-planning effort.

Often, the time-to-fill metric is a key measure of success. How long does it take to fill positions with qualified applicants? While not directly a financial measure, the time to fill does translate into financial terms.

Productivity is lost, and so are opportunities when vacancies exist in today’s right-sized corporate settings.

• Monica Gould, MBA, CMC, president, Strategic Consulting Partners. www.yourstrategicconsultant.com

Long Term Care Specialists* The Greatest Financial Risk you face today is the Cost Associated with Long Term Care.

Marcille Crossland, LUTCF, CLTC Designing Long Term Care Insurance Plans around today’s Sensitive Budgets.

1560 Lititz Pike, Lancaster, PA 17601

2148 Embassy Drive, Suite 207 • Lancaster PA 17603

717.575.0942 EnergizeYourWorkforce.com 8

~ May 2013 | BUSINESSWoman

717.394.4287 • m.crossland@verizon.net *Division of Integrated Business Consultants, Inc.

How

W W

inning

CAREER

I

am a two-time world champion Eco-Challenge adventure racer and Guinness World Record kayaker.

Through those experiences (and others) I have gleaned some very good insight into the importance of teamwork and the power of human synergy.

Human synergy is that magic that makes us better together than any of us could ever be alone. It says that we are better, stronger, faster, more productive, and more successful because of one another versus despite one another.

Having teammates around you is not incidental to your success; it’s instrumental to your success, whether you are striving for a team goal or a personal one.

Part of empathy and awareness of teammates is the ability to put yourself in another’s shoes. We are all very much in our own heads most of the

orks

day, working out problems, working on goals, on a mission ... so when we interact with others on our day’s journey, it’s important to realize that the other person may have a completely different goal, agenda, or recent experience that they bring to the table.

It’s an important life skill to seek to understand first, and to be understood second.

For example, when we race, my teammates and I are in our own universe, hauling at top speed, trying to win. Our ground crew, on the other hand, would pull up from driving for up to two days to meet us with food

Two-time world champion Eco-Challenge adventure racer, Guinness World Record kayaker, fulltime firefighter, and motivational speaker Robyn Benincasa.

By ROBYN BENINCASA

and gear, and they would have a strategy for how they thought the “transition area” should be run. They would have everything all set up based on their game plan for us.

But we would have our own game plan and would try to mesh ours with theirs. In the end, the entire plan would be a mess of conflicting goals and means.

After one race, I had it out with my boyfriend and ground crew member, Jeff. And we came to the conclusion that when my team arrived next time, we would all stop and listen to his plan before we were allowed to do anything or ask any questions. That worked a whole lot better.

Bottom line is that we were coming from two different realities when we would meet: a team of racers who had been in their own bubbles for days and a crew that had their ears to the ground and knew a lot about the course ahead and how to be successful.

Yet we did a terrible job of listening to one another and having the respect to give the other party the floor. We all want to be understood, but I believe we get a lot more out of an interaction and build better connections when we seek to understand first!

Now you ask: But what if you are a leader and one or more of the members of your team are weak links? Indeed, sometimes we are given teammates that aren’t perhaps the best, and this is where you earn your paycheck as a great leader.

Very often we get stuck in thinking that people like us are clearly brilliant, and people not like us need some work.

This isn’t always the case. A great leader will do their best to find a core competency in the person perceived as the “weak link,” something that that person, uniquely, can offer the team— and then create ownership in that person by letting them shine.

For example, someone on your team may not be exceptional at face-to-face

client meetings, but you discover they have a talent for writing great copy, or for graphic design, or they’re fantastic with strategy. Keep digging until you find the gold that is within that member of the team. And let them lead based on their strength versus their title.

If, at the end of the day, this person isn’t cutting it on any level, you have to do the rest of the team justice and move that person off of your team before overall team morale is diminished.

That’s another important leadership skill: when to inspire, when to instill tough love, when to coach, when to lay down the law, when to get out front and show your team the way, or when to let them lead ... and when to cut bait.

Leaders will naturally surface in any team situation. This is where it’s important to understand the difference between management and leadership.

A manger is a facilitator of their teammates’ success. That is a constant.

The manager on a team never changes.

But a great manager will allow different leaders on the team to emerge based on their strengths and what they bring the team. Leaders on great teams change constantly—it builds ownership and an entrepreneurial spirit, which are two very strong motivators that inspire a “whatever it takes” mentality when it comes to goals.

Great mangers don’t hold the leadership role with an iron fist or feel less-than if someone else is leading. In fact, the job of a manager is to create other leaders!

All great leaders face adversity. I have had four hip-replacement surgeries. A lot of moving past adversity is your attitude. Once you embrace the fact that change is the only thing that stays the same, you realize that who you are as a leader is based on your response to that change.

I love to partner with people who see “challenges vs. roadblocks” and those who are “ruled by the hope of

BusinessWomanPA.com

|

May 2013

~

9

CAREER

Robyn Benincasa, second from the left, with her all-female fire crew at San Diego’s Station 46 firehouse.

Hall Media Solutions is a “medium-size� advertising agency: BIG enough to handle a multi-market, multi-state campaign, SMALL enough to represent local companies of all sizes here in the Lancaster-York-Harrisburg region.

We proudly represent some of the ďŹ nest and most respected companies in the marketplace.

ĂˆĂ¤Ă¤ĂŠ ĂŠ `iÂ˜ĂŠ,`]ĂŠ >˜V>ĂƒĂŒiÀÊ* ĂŠĂŠĂŠUÊÊÊǣǰxĂˆÂ™Â°xäää

www.hallmediasolutions.com

10

~ May 2013 | BUSINESSWoman

success versus the fear of failure.� In other words, are you doing what it takes to “win� or to simply “not lose�?

Leaders focus on how it will feel to succeed instead of consistently obsessing about avoiding failure.

A big conflict seems to be: It seems natural to want to take credit for one’s accomplishments, but that can run counter to the idea of teamwork. How does one learn to put the team first?

Of course we all want to get credit for our accomplishments. And on a great team, in which each of the members brings something unique and valuable to share with the rest of team, you are absolutely recognized and applauded for your contributions. If we weren’t, we wouldn’t be there for very long!

It’s a common misconception that teambuilding is a completely selfless endeavor. But while it is true that great team members must wrap their egos around the team’s success instead of their own individual glory (egos must be left at the start line, but not confidence!), the whole point of “strategic teambuilding� is to seek out people who have strengths that you don’t possess and to share your core talents with them, all for mutual gain.

For example, over a few years of ups and downs with teams, I formulated a recipe for success in my sport. The four team members who would travel together, day and night, non-stop for six to 10 days had to be great teammates first.

Then I needed two of the team members to be world-class navigators, two to be solid mountain bikers, two had to be very strong paddlers, and one

had to be an excellent strategic thinker who was great with interpreting the road rules we were given.

As you can imagine, everyone on the team got to be the hero when it came to their unique strength, and they were recognized and applauded by everyone on the team for their efforts.

Then it would be another team member’s time to shine as we switched sports, took care of one another, navigated successfully through the dark of night, etc. We genuinely needed one another and openly appreciated and applauded individual effort, and we were on the podium race after race as a team.

The 8 Essential Elements of Human Synergy T – Total commitment E – Empathy and awareness of teammates A – Adversity management M – Mutual respect W – “Weâ€? thinking (vs. “meâ€? thinking) O – Ownership of the goal R – Relinquishment of ego K – Kinetic leadership • Robyn Benincasa is the most winning female in the sport of adventure racing, a fulltime firefighter, a New York Times bestselling author of How Winning Works, and the founder and CEO of the Project Athena Foundation, which helps survivors live their adventurous dreams. Benincasa is also a keynote speaker for companies who want to inspire the world-class teammates and leaders in their employees. www.worldclassteams.com

R

$

etirement has become a word that many women simply do not want to think about. Perhaps it is because we lead very busy lives and don’t want or need one more item on the proverbial “to-do” list.

Or, it may be that it is a topic we will address “someday” or one that scares us, so that thinking about being sufficiently funded is too overwhelming.

So what is the best approach to reaching that retirement milestone? I would suggest you think in terms of the letter “S.” Taking the steps delineated below may also help you arrive at other achievements beginning with that letter, those being: satisfaction, sufficiency, and success.

Start early to examine your particular situation. Ask yourself what the timeframe is until you wish to retire. Look at how much you have saved now and what additional assets you can amass between now and your anticipated retirement date.

By taking a hard look at the reality of your situation prior to the end of your working years, you maintain the opportunity to take steps to potentially improve your bottom line.

By DEBORAH PAJAK, CFP®, ChFC®, CLTC, CDFA™

learn more about your future benefit.

The more informed you become, the more empowered you may be. That involvement in your future may pay off in one that is more closely aligned with your hopes and dreams.

Seek advice from professionals. A financial planner will work in your best interest, crafting your blueprint for your financial future. Establishing that relationship at least two to five years before your retirement provides time to create the plan, review the plan, and fine-tune through the years.

By acquiring that snapshot ahead of your goal, you can compare your goal with your current situation and take steps to make any adjustments necessary.

Save to increase your assets. If you have not begun a savings program, doing so is important.

If you have already begun to put additional funds aside, now is a good time to assess the percentage you are saving to determine if you have additional funds to contribute. If you are age 50 or over, the IRS allows you to contribute up to $23,000 in 2013 to your 401(k) plan ($17,500 if younger than age 50).

In addition, if you are age 50 or over, you can contribute up to $6,500 in an IRA ($5,500 if younger than age 50). If you have income categorized as “1099 income,” there are other opportunities to save for retirement.

With future Social Security benefits uncertain, the onus is on the individual to become a serious saver.

Also, don’t forget that if you have changed jobs, or even have several

$

Study and understand all you can regarding topics such as your employer’s pension and retirement benefits. Knowing the formula used in your defined benefit plan, if one applies, can provide you with an idea of how much guaranteed income you can expect from that resource.

Fully understanding any defined contribution plan offering, such as a 401(k) or 403(b), is also important.

Does your employer match your salary deferral contributions? Are you participating in the plan so that you take advantage of that match?

Additionally, learn more about Social Security by visiting www.ssa.gov. On that site you can use calculators and other resources to

CAREER

Women and Retirement – It’s Never Too Late (or Early!) to Begin past employers, you may wish to consider consolidating those 401(k)s into an IRA. The transfer from your employer’s plan to your own IRA is a nontaxable event, if done correctly. By consolidating your retirement assets, you decrease paperwork and can monitor your balances and performances more effectively.

However, there are other potential considerations prior to moving forward with a “rollover,” so discussing those implications with a financial advisor is always best.

Sacrifice by saving a portion of your income today so that you have savings for tomorrow. It sounds simple, and many may remember the children’s fable about the grasshoppers and ants. The ants worked hard to put away for the winter while the grasshoppers lived for the moment.

Our culture romanticizes the life of the grasshopper, and we certainly live in an immediate-gratification environment. Perhaps we all would be better positioned at retirement if we had a bit more of the “ant mentality” and prepared for the years when earning a salary will not be a part of the equation.

Earl Nightingale, a motivational speaker and writer, said it best: “As in all successful ventures, the foundation of a good retirement is planning.”

By committing to the steps outlined above, you provide yourself with the much-improved opportunity of living the kind of retirement you strive for and one that may help put the Midas touch in your “golden years.”

$

•

Deborah E. Pajak, CFP®, ChFC®, CLTC, CDFA™, is a registered representative of and offers securities, investment advisory, and financial planning services through MML InvestInvestors Services, LLC, member SIPC. 100 Corporate Center Drive, Suite 201, Camp Hill, PA 17011.

717.760.5398.

CRN201307-150428

BusinessWomanPA.com

|

May 2013

~

11

omen’s Expo Lancaster County

May 18, 2013 9 a.m. – 3 p.m.

Spooky Nook Sports 2913 Spooky Nook Road Manheim

LIFESTYLE

(Just off Rt. 283 at the Salunga exit) Don’t miss the second annual Lancaster County women’s expo. There will be so much to do and see that day, exhibitors to meet and chat with, and activities that you can take part in!

We’re so excited to be holding the women’s expo at the brand-new Spooky Nook Sports in Manheim (north off Route 283 at the Salunga exit) on May 18, from 9 a.m. to 3 p.m. You’ll have to come and check out both the expo and Spooky Nook at the same time.

Lancaster General Health is the Presenting Sponsor of this year’s Lancaster County women’s expo. They will have a lot of activities going on within the expo that will help you live happy, healthier lives.

On the mezzanine level, Lancaster General Health will be offering seminars on a variety of interesting topics. Dr. Warsaw will discuss how to freeze away fat (just in time for summer!), Dr. Chatha and Dr. Cheshty will help women learn about heart and digestive health respectively, and Dr. Wieger will help women realize that being overweight is not just about appearance; it affects our health as well.

Please stop by Lancaster General Health’s booths and chat with their representatives. They will be providing screenings that they encourage everyone to take advantage of and will be sharing information about their new cancer center and many other vital programs and services available to our community.

With 100+ businesses under one roof, you’ll find many more exhibitors who are looking forward to sharing information for all aspects of your life: finances, home improvements, leisure activities, technology, and nutrition.

And plan to do some shopping that day.

Vendors will be offering an array of the things we women love, including jewelry, handbags, cosmetics and skin care, home décor, and fashions.

Enjoy live demonstrations throughout the day. Dutch Apple Dinner Theatre will present a scene from Andrew Lloyd-Webber’s hit musical CATS. You’ll love the music, costumes, and dancing!

Bob Carey will be talking trees, a Ladies Tree in particular (I have to find out what that is!); Mitzi Jones will give insight as to what your handwriting really says about you; and, new, Michelle Wohlfarth from Healthy Living Kitchen will give an overview of the basics on whole foods and then do a quick and easy recipe with delicious samples to taste afterward.

You’re in luck! This year there are two fashion shows!

All your favorite brands and others you may not be familiar with will be strutted on the runway. From daywear to evening wear and everything in between, Clemintines from Lititz and Brighton Collectibles and Girls Day Out in Kitchen Kettle Village will be showing the latest in styles and colors.

Like to read? We have two local celebrity authors appearing at the women’s expo! Casey Allyn will be signing free copies of Cooking with Casey—A Taste of Pennsylvania from 9 to 11 a.m., and Maria Snyder, international bestselling novelist, will be greeting fans and signing books from noon until 2 p.m.

a G r e a t Wa yTo S p e n d M y D a y. c o m BRACELET SPONSOR PANDORA Park City

12

VISITOR BAG SPONSOR Home Climates Heating & Cooling

~ May 2013 | BUSINESSWoman

SUPPORTING SPONSORS The Fertility Center • MIRUS Financial Partners Regional Gastroenterology Associates of Lanccaster (RGAL) • synergize!

MEDIA SPONSORS 101 THE ROSE • abc27 Blue Ridge Communicationss • WDAC • WHP580

FREE

Registration Online ($5 at the door)

Hula Hoop Cont est!

Top Priz e $100!

Guest : Emcee ruz Michelle C OSE 101 THE R

Help Our Furry Friends Collection!

And last but certainly not least, we’ll be holding a Help Our Furry Friends Collection. Please bring much-needed supplies, and all donations collected will be given to local animal shelters. Our four-legged friends need your help!

All women who love to have fun and would like to spend some time at an event designed just for them are specially invited to the second annual Lancaster County women’s expo.

LIFESTYLE

And if you’re the top winner of the Hula Hoop Contest, you’ll be taking home $100 in cash! That’s right. We’ll provide the hula hoops, you provide the entertainment. So get those hips movin’ and groovin’ now so you can be ready to spin your way to a prize.

Visitors will have a chance to participate in the Great Cash CA$H ! Grab. You’ve seen it on TV and we’re bringing the money cube women’s expo.

GRAB to the Throughout the day you’ll be able to unwind while enjoying mini spa treatments. Never had a mini massage? Take advantage of this opportunity; it’s free and you’ll love it!

GeorJean Photography will once again have their Fun Foto Booth. Stop by, grab some accessories, make some funny faces, and say “cheese.”

Please go to aGreatWayToSpendMyDay.com for all the details and register today for your FREE entry ticket ($5 at the door).

BusinessWomanPA.com

|

May 2013

~

13

’ ! d e r o The Answer to the ‘I’m B Dilemma The kids will soon be out of school for the summer and they’ll be looking for things to do.

Below, we’ve listed a few destinations they will not only enjoy visiting, but will also provide a fun learning experience.

Haines Shoe House 195 Shoe House Road Hellam, PA www.shoehouse.us

LIFESTYLE

A 1-mile interactive trail loop highlighted by a Cobra helicopter, Sherman tank, interpretive exhibits from the French & Indian War era through the present, a wildflower garden, and a butterfly sanctuary.

Don’t miss the chance to tour this one-of-a-kind house built in the shape of a shoe. It has three bedrooms, two baths, a kitchen, and a living room.

Army Heritage Trail 950 Soldiers Drive Carlisle, PA www.visitcumberlandvalley.com

Fire Museum of York County Inc. 7 W. Market St. York, PA www.yorkheritage.org

Participants are harnessed to a pulley that rides a cable that traverses the rider through forests and wildlife and “zips” from platform to platform through the “canopy” of trees.

Stationed in the historic Royal Fire House, the museum holds collections from 200+ years of firefighting in York County, including horse-drawn fire carriages, vintage firetrucks, firefighter uniforms, and more.

Zip Line Canopy Tour 455 Camp Road Stevens, PA www.refreshingmountain.com

Middletown & Hummelstown Railroad 136 Brown St. Middletown, PA www.mhrailroad.com

Passengers board 1920s vintage Delaware, Lackawanna and Western railroad coaches at the 1891 Freight Station.

Riders enjoy an 11-mile train ride along the Swatara Creek, while learning the history of the area.

The Lighter Side of Living Savings Event Professional Cleaning Services

Mail-in rebates and Free Upgrades 4/3/13-6/14/13

• Carpet & Upholstery • Ceramic Tile & Grout • Marble, Granite, & Wood Floor Rejuvenation

848-8759 700 W. Market St., York Mon, Wed, Fri 9-6; Tues & Thur 9-5; Sat 9-3

717-761-4444 • www.gelcopa.com 14

~ May 2013 | BUSINESSWoman

Silhouette® Window Shadings

www.FurnitureFinesse.com

National Watch and Clock Museum 514 Poplar St. Columbia, PA www.nawcc.org The museum covers the history of timekeeping technology from early nonmechanical devices to today’s atomic and radio-controlled clocks. It is home to the largest collection of 19th-century American clocks and watches.

A brand-new exhibit, this is a replica of a Civil War-era train and will serve as a rolling history museum. It will combine the history of the Northern Central Railway and the Civil War in York County.

Let Campus Opticians create a fresh new you!

Choose a new fashion frame ... or maybe two!

LIFESTYLE

Steam into History Museum 2 W. Main St. New Freedom, PA www.steamintohistory.com

2108 Harrisburg Pike, Suite 101 Lancaster, PA 17601 717.544.3937

15% OFF 30% OFF any complete pair

North Museum 400 College Ave. Lancaster, PA www.northmuseum.org

This three-story museum houses rich and varied collections that include everything from archaeology to zoology. The exhibits in the museum surround south-central Pennsylvania’s largest planetarium.

any complete 2nd pair for you or a loved one! offer expires 6/30/13

TRUNK SHOW Friday May 10th beginning at 10 a.m.

Featuring

Be sure to stop by our booth at at the

848-8759 700 W. Market St., York Mon, Wed, Fri 9-6; Tues & Thur 9-5; Sat 9-3

Saturday, May 18 Spooky Nook Sports in Manheim.

Off street parking

www.FurnitureFinesse.com

“Like” us now & love us forever.

BusinessWomanPA.com

|

May 2013

~

15

16

~ May 2013 | BUSINESSWoman

Making Connections in a More Personal and Effective Way The weather was beautiful and the women were energized. They came to POWERLUNCH in anticipation of meeting other dynamic women, making new connections through networking, learning about products and services that could assist in their daily lives, and hearing from an expert who could help them grow professionally. And their expectations were met.

For those who find it a little difficult to start conversations with people they don’t know, speed networking sessions were held. Participants found this to be an easier way to network because of the structured setting, time limitations, and the ability to meet more people in a short amount of time.

A challenge for any speaker is to keep their audience’s attention and to deliver a message they want to hear. Soni Dimond, brand-development expert, author, and owner of Soni Dimond Media, had us from “hello.” She artfully explained how important it is for us to be able to promote

By Christianne Rupp ourselves effectively and how to engage other people when networking.

POWERLUNCH exhibitors said they had a great day talking to the guests. Representatives for career development, finances, home improvement, leisure, and retail all had a chance to share information and hopefully gain some new clients.

And of course, what’s POWERLUNCH without lunch! Altland House always sets an excellent buffet. Lunch was wonderful and dessert was scrumptious!

If you missed POWERLUNCH York, you’ll have another chance in the fall at POWERLUNCH Capital Region. Check the website for updates at BusinessWomanPa.com.

Thank you to our sponsors!

I have been truly overwhelmed by all the emails and phone calls I received since being featured in January’s issue [of BusinessWoman magazine]. I had no idea that their circulation was so far-reaching! The quality of the articles are both meaningful and purposeful. What a great resource we have in this publication! ~ Jewel Cooper Retail Executive, PA RS Capital Region Susquehanna Bank

For information about advertising opportunities, contact us at 717.285.1350 or info@BusinessWomanPA.com BusinessWomanPA.com

|

May 2013

~

17

The Flow, the Show, and the Splendor LIFESTYLE

By STEPHANIE KALINA-METZGER

S

ome say the grass is always greener on the other side. That may be the case if your neighbor has a green thumb. If so, then her flower garden may also put you to shame, which probably makes her a bit smug.

Smugness is definitely not attractive, so if you spruce up your yard this year, you’ll definitely be doing her a favor, don’t you think?

Folks who have green thumbs didn’t fall into that distinction overnight. More than likely, they learned what works and what doesn’t through years of trial and error. Since few of us have that kind of time, it’s easier to cut to the chase with advice from the experts.

Ask Yourself the Important Questions Losing a few flowers during the dog days of summer is a common occurrence in many households.

Many shoppers who stroll down the aisles of the local nursery tend to choose plants that appeal to their aesthetic sense without asking themselves the important questions: How much sunlight does my garden get? How much shade? Is it a north, south, east, or west exposure? Am I following the directions on the label?

No doubt more than a few Gerbera daisies have been lost to the heat by well-meaning gardeners who might have glanced at the “care instructions” but planted them in direct sunlight anyway. Know your garden basics

18

before visiting the garden store to help the staff in assisting you. Most importantly, follow the directions on the label. They are there for a reason.

Annuals That Beat the Heat Rarely does one summer go by without a drought or a heat wave. Here are Hollenbaugh’s comments and recommendations for heat-resistant annuals for those who want a great, low-maintenance summer garden.

Know Your Soil If your soil feels lumpy and sticky when wet, then you likely have clay soil. If it’s gritty and dries out easily, you most likely have sandy soil. If it retains moisture and is smooth to the touch, your soil is silty. You have peaty soil if it is dark in color and retains water. Chalky soil is usually stony and not optimal for plants. Loamy soil drains well, is easy to cultivate, and is considered the best of all the soils to have.

If you’re unsure how to diagnose your soil, you can learn more about do-it-yourself soil testing at http://organicgardening.about.com/ od/soil/a/easysoiltests.htm.

It’s highly likely your soil will need to be amended. Jennifer Hollenbaugh, greenhouse manager at Esbenshade’s Garden Center in Lititz, recommends Bumper Crop™.

“It’s a great amendment to add nutrients and improves drainage, which is excellent for annuals,” she said.

Portulaca. “It’s a low-growing, succulent-type annual, with bright flowers in various shades of red, orange, pink, white, and yellow,” said Hollenbaugh.

~ May 2013 | BUSINESSWoman

Vinca. “It’s good in the landscape and resembles an impatiens. Vinca loves the sun, the heat, and is somewhat drought tolerant once it’s established.

Water it amply at first until it gets rooted.”

Lantana. “It has really pretty bicolor flowers, shades of reds and oranges and pinks and purples. It attracts butterflies and late in the summer, and into the fall, the birds will eat the dark purplish-black berries it forms.”

Amaranthus. “This is sometimes known as summer poinsettia. It doesn’t flower like the traditional annual. Its leaves are a combination of bright red, yellow, and orange. It grows to be 24 to 36 inches tall and is something you plant in the back of your bed.”

Straw Flower. “These flowers are very stiff and straw-like and are orange/yellow/reddish and excellent for drying.”

LIFESTYLE

Gomphrena. “Available in red, white, and purple and can be dried.”

Sun-Loving Perennials If planting annuals every year doesn’t appeal to you, perennials may be an attractive option. Steve Norman, plant buyer at Lititz-based Stauffers of Kissel Hill, has a few recommendations for low-maintenance bloomers that will thrive in the sweltering summer sun.

Daylilies. “Daylilies are a musthave for your gardens and are really easy to grow, with lots of color choices.

The plants get better each year, producing more and more flowers. You can choose from reds, purples, pinks, yellows, whites, and bi-colors.”

Echinacea. “Otherwise known as coneflowers. Choose these if you want great color in your garden.”

BusinessWomanPA.com

|

May 2013

~

19

LIFESTYLE

Coreopsis. “Try the new ‘Big Bang’ Mercury Rising™ for red flowers with a bright-yellow center.”

Gaillardia. “Otherwise known as blanket flower, this native wildflower is brilliantly colored and easy to grow.”

Norman also recommends trying your hand at a container garden.

“Sedums, succulents, and sempervivums (often called hens and chicks or cats and kittens) love the heat and are great in patio container gardens, which are becoming very popular,” he said. Norman said that Pinterest is chock full of containergarden ideas.

Hollenbaugh added that “pizza gardens” do well in containers.

“You can plant marjoram, thyme, oregano, cilantro, and basil in the pot, placing a big tomato plant in the center. All of those plants take full sun, so they interact well with each other," she said.

Digging in the dirt can be therapeutic after a long day at the office, and now that you know some of the tips and tricks to having a successful garden, you can start your summer out right. With these simple recommendations, you can coax the best from your plants, create great curb appeal, and in no time flat become the envy of your block.

20

~ May 2013 | BUSINESSWoman

Now Women Have a Choice

Women’s Digestive Health Center Introducing a facility designed exclusively for women, and staffed completely by women.

LIFESTYLE

Don’t miss another issue!

Dr. Sadiya Cheshty of RGAL is board certified in Gastroenterology and Internal Medicine and specializes in women’s digestive health.

For more information about the Women’s Digestive Health Center visit www.RGAL.com.

Get BUSINESSWoman delivered right to your door.

Subscribe online at BusinessWomanPA.com

To schedule an appointment with Dr. Cheshty call 717.544.3406.

Dr. Sadiya Cheshty Medical Director

Women’s Digestive Health Center 694 Good Drive Suite 23 Lancaster, PA 17601 (Adjacent to Women & Babies Hospital)

www.RGAL.com BusinessWomanPA.com

|

May 2013

~

21

LIFESTYLE

By LESLIE FELDMAN

L

inda was just 30 years old when her active life seemed to come to a halt. She had a strange, puzzling array of symptoms: pain, fatigue, headaches, nausea, dizziness, and brain fog.

Normally, she was always high-energy, and could easily stay up late. But it quickly became obvious that something wasn’t right.

That something was diagnosed as fibromyalgia. Like Linda, many of the 5 million Americans affected by the incurable disorder don’t arrive at a diagnosis for months or years. People with fibromyalgia have “tender points” on the body. The symptoms of the condition mimic many diseases, including lupus and rheumatoid arthritis.

The Centers for Disease Control (CDC) states that fibromyalgia is found more commonly in women than in men; a whopping 3.4 percent of American females meet the criteria for diagnosis, compared to just 0.5 percent of males.

diagnosed during middle age, and cases are seen increasingly with age.

What Does Fibromyalgia Feel Like?

Most fibromyalgia patients experience all or some of the following symptoms: morning stiffness, tingling or numbness in the hands and feet, headaches, irritable bowel syndrome, sleep disturbances, cognitive problems with thinking and memory (this is frequently referred to as fibro fog), and, for females, painful menstrual periods.

Among other eye-opening statistics reported by the CDC is that individuals suffering from fibromyalgia are 3.4 times more likely to have major depression.

CDC reports indicate that, on

How Does Someone Get Fibromyalgia?

The causes of fibromyalgia remain unknown, but development of the disorder has been loosely associated with stressful or traumatic events, repeated injuries, illnesses (viral infections), obesity, and genetic predispositions. Most people are

22

~ May 2013 | BUSINESSWoman

average, fibromyalgia patients undergo hospitalization once every three years.

A patient spends approximately $3,500 per year on medical costs and an average of nearly $6,000 per year on direct and indirect expenses.

They miss an average of 17 workdays per year, while nonfibromyalgia sufferers typically miss only six days. Considering that comparison, it is not surprising that fibromyalgia patients tend to exhibit reduced productivity in the workplace.

How Does Someone Get Diagnosed?

Fibromyalgia is a diagnosis of exclusion. That means that before doctors can give a fibromyalgia diagnosis, they need to rule out other

“”

A whopping 3.4 percent of American females meet the criteria for diagnosis, compared to just 0.5 percent of males.

conditions with similar symptoms.

Typically, they’ll order blood tests for hypothyroidism, infections, polymyalgia rheumatica, rheumatoid arthritis, or lupus.

“Doctors may also order other lab and imaging tests. A doctor familiar with fibromyalgia, however, can make a diagnosis based on two criteria established by the American College of Rheumatology: a history of widespread pain lasting more than three months and the presence of tender points,” said pain management physician Dr. David Simons of Pain Specialists of Lancaster.

According to Simons, pain is considered to be widespread when it affects all four quadrants of the body; that is, you must have pain in both your right and left sides as well as above and below the waist to be diagnosed with fibromyalgia.

Are There Effective Treatments?

There are many treatment options for fibromyalgia patients. Among the most frequently used are medication, muscle strengthening, aerobic exercise, relaxation techniques, and cognitive behavioral therapy. continued on page 24

Treating With Brain Based Therapies:

• Migraines • Vertigo • Dizziness

Let Us Help You FEEL BETTER & Get Your Life Back, so you can Enjoy Life’s Precious Moments

BOARD CERTIFIED CHIROPRACTIC NEUROLOGIST No Drugs!

No Surgery!

• Fibromyalgia Dr. David Sullivan

• Chronic Pain • Mystery Illnesses • Concussions • MTBI (mild traumatic brain injury)

Dr. Sullivan’s 2012 clinical migraine study has been accepted for publication in the FNRE (Functional Neurology, Rehabilitation, and Ergonomics) Journal.

“To have found you was like finding my ‘Dr. House,’ that one doctor who not only has the knowledge to cure me, but also the compassion and patience to explain what had been overlooked by so many (minimum 12 years in my case). My quality of life has changed dramatically, all of which I owe to you and my husband for insisting that I keep looking for a WORLD CLASS DOCTOR, which you clearly are!”

Among many clinical skills, Dr. Sullivan is also an excellent problem solver. He loves to put the pieces together in solving your health issues. If you’ve been shuffled around from office to office and still have “missing pieces,” this is the place for you to be!

Call Alexis Today And Start Living The Life You Deserve!

(717) 697-0589 Keystone Chiropractic Neurology LLC 1001 S. Market St. Suite B Mechanicsburg, PA 17055 KeystoneChiropracticNeurology.com BusinessWomanPA.com

|

May 2013

~

23

WELLNESS

Resolving chronic pain is our passion and our mission.

From a Current Patient:

continued from page 22

WELLNESS

Dr. David Simons demonstrates an injection treatment for fibromyalgia.

Support, assistance, and services for today’s caregiver — Let them know there’s help Almost 50% of the workforce expects to be providing eldercare in the coming five years.

Why advertise?

• Your focused message reaches its targeted audience • Multi-venue promotion — in print, online, and social media platforms • Year-round distribution — annual women’s expos and 50plus EXPOs, local offices of aging, and other popular venues View the 2012 edition online at BusinessWomanPA.com

Articles • Directory of Providers Ancillary and Support Services

CAREGIVER A key resource for individuals who SOLUTIONS work and provide care to a loved one.

Deadline to Reserve Space is May 17, 2013 Inserted into the July issue of BUSINESSWoman magazine.

Call your representative or 717.285.1350 or email info@businesswomanpa.com.

24

~ May 2013 | BUSINESSWoman

Most practitioners, including Simons and chiropractor Dr. Katy Hughes of Hughes Family Chiropractic, recommend a combination of therapies because patients respond uniquely to each. Just as symptoms manifest differently, courses of treatment affect individuals differently.

Simons explains that most of his patients (who, supporting CDC statistics, are typically women between the ages of 20 and 50) arrive in his office because they are experiencing severe pain but have not yet been diagnosed or because they are receiving treatment that does not provide enough relief.

Pain Specialists of Lancaster offers a variety of pain-management programs, including physical therapy, acupuncture, medication, exercise, weight loss, stress management, and trigger-point injections.

“We have an extremely progressive philosophy on pain management,” said Simons. “This is illustrated by the many cutting-edge procedures we

perform on patients whose bodies do not respond favorably to conventional therapies.”

Simons advises fibromyalgia patients “to continue to explore all the different treatment options available and to not give up hope.” He further explains that their “patients have learned to manage their pain by using multiple therapies.”

Other Treatment Options At Pain Specialists of Lancaster, osteopathic manipulation therapy, which is similar to chiropractic care, has shown to be effective in many of their patients.

Osteopathic medicine is an alternative to allopathic medicine and has become well accepted as an effective choice for patients wanting and requiring less conventional and medication-based care. It brings a patient-centered, holistic, hands-on approach to diagnosing and treating illness and injury.

“This therapy is based on the fact that the human body has a

tremendous capacity to heal itself when the musculoskeletal system is properly aligned and functioning at its best,” explained Simons.

Another alternative approach to resolving the pain associated with fibromyalgia is transdermal medication, a topical cream applied to the painful areas of the body several times daily.

“They penetrate the skin and reach the deeper tissues, making them very effective for fibromyalgia sufferers,” Simons added.

Hughes said patients seek treatment from her because “what their primary-care physicians are doing for them is helping, but they are not completely pain-free. So I encourage them to continue whatever it is they are currently doing in conjunction with what I will be doing for them. That combination gives them more frequent pain-free days, and the days that they are experiencing pain are less severe.”

Dr. Katy Hughes works on a common area of pain for fibromyalgia patients.

• Church Events • Concerts • Sale Days • Car Shows • Grand Openings

Ultra Bright LED Hi Definition Seen at a greater distance

WELLNESS

Benefits of Chiropractic Care for this Condition Hughes explained the mechanics behind chiropractic treatment and how it benefits pain sufferers.

“Fibromyalgia is classified as having 11 of 18 predetermined trigger points that induce pain upon palpation, occurring for longer than three months. The muscles with these trigger points are attached to all of the bones of the body and, more importantly, the spine.

“When the spine is improperly aligned, those muscles that are attached can become inflamed and spasmodic from being stretched

constantly and improperly overused.

The chiropractic adjustment aligns the spine, allowing the muscles attached to relax and be used in the natural position intended. This can give relief to the tender areas of the patient.”

Hughes added that chiropractic care improves central nervous system functioning, which is often a problem source in fibromyalgia cases. She uses the analogy of a person’s brain being the power source and the spine being the circuit breaker for the body. When the spine is misaligned, it cannot transport messages from the brain; the breaker has blown and cuts off power.

Since chiropractic adjustment aims to realign the spine, when successful, it restores the spine’s ability to send signals from the brain.

Hughes points out that chiropractic and massage are highly effective ways to alleviate symptoms without chemicals.

“I encourage individuals to do research and ask questions when it comes to treatment choices.”

She cautions people from stopping with the first option presented because there are so many alternatives.

Living with fibromyalgia or any type of chronic fatigue syndrome is challenging, necessitating a variety of skills to help the individual make it through each day with a sense of satisfaction. With the right medical care, a good attitude, and a support network, it is possible to enjoy life.

“There certainly is much more to learn about many of the chronic pain syndromes,” said Simons. “But, I always explain to my patients that they should never give up hope for living a pain-free and happy life!”

w w w. s p o t - l i g h t m e d i a . c o m

BUSINESSWoman online is pleased to introduce eXPERT eXCHANGE!

Experts from a variety of fields share their tips and strategies for success.

You probably know this month’s contributor!

Check it out today! BusinessWomanPA.com/expertexchange BusinessWomanPA.com

|

May 2013

~

25

Watch

WOMEN TO

Karen L. Choukas has joined

Nikki V. Gerrick has been hired as a staff accountant at the

SF&Company, CPAs and Business Advisors, as an administrative assistant in the Harrisburg office. Her previous work experience includes service as an executive assistant, fund liaison, and legal assistant in New York, N.Y.

York office of SF&Company, CPAs and Business Advisors.

She is a graduate of Duquesne University with a bachelor’s degree in business administration and a concentration in accounting.

Julia Tighe Howey has been hired to the Financial Aid

Beverly Korman has been hired to the

Advisement Team at YTI Career Institute – Lancaster.

Howey will be responsible for awarding and processing federal and state financial aid and will hold an important role assisting prospective students with financial aid processes.

admissions department at Conestoga View Nursing and Rehabilitation.

Korman brings several years of healthcare experience to her position, including employment at PersonDirected Supports and Community Services Group.

Sally D. Groome has been promoted to vice president for philanthropy for Luthercare. Groome’s promotion aligns with Luthercare’s strategic pathways and initiatives, one of which is the building of a robust and complete philanthropic culture and program.

Jessica Stankovich has been appointed to the position of administrative assistant for the Lebanon Valley Chamber of Commerce. Stankovich will be responsible for providing administrative support, assisting in the design of program and event marketing pieces, and coordinating a number of the organization’s programs and events.

Applause

ACHIEVEMENTS & Cynthia Coakley, independent sales

Amanda K. M. Smith, CPA, has

director of Mary Kay, earned a sporty new Ford Mustang as a result of her outstanding achievements in operating her independent Mary Kay business.

achieved the designation of Certified Public Accountant. A graduate of Penn State University, Smith works as a senior accountant in the Harrisburg office of SF&Company, CPAs and Business Advisors.

Jennie Weinhold, corporate sales associate for Stoner Bunting Advertising Agency in Lancaster and owner/CEO of Nolt & Co., has been named the 2013 Woman of the Year by the Lancaster Area Express Network of the American Business Women’s Association.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

While We Were Out ...

CONNECTIONS

Lancaster Plumbing supports Clare House

Lancaster Plumbing & Heating’s Second Annual Pajama Party, a networking event, was recently held to support the women of Clare House. From left: Jennifer Powell, director, The Clare House, and Michele Weiss, business development manager, Lancaster Plumbing & Heating.

26

~ May 2013 | BUSINESSWoman

Tribute to Women of Excellence

From left: Rae Brown; Elizabeth Bates, honoree; Deb Ferguson; and Tracy Sinopoli.

From left: Susan Eveland, honoree, and Angie Streett.

SEND US YOUR PICTURES!

BusinessWoman would love to share what’s happening while you're out and about. Send your picture(s) and descriptions to: editor@businesswomanpa.com.

Greet

MEET AND

WOMEN’S NETWORKING GROUPS American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President taniasrouji@hotmail.com www.abwacamelot.com Continental Yorktowne Chapter 6 p.m.

4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York Jeanne Weicht jweicht1@verizon.net Ephrata Charter Chapter 6 p.m. ist Monay of the month Olde Lincoln House 1398 W. Main St., Ephrata Carol Gilbert, President carol@chgilbert.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Kathleen King 717.305.0206 kmking@ptd.net www.LAEN-ABWA.com Lebanon Valley Chapter 6:30 p.m.

4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Penny Donmoyer 717-383-6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst 717.295.5400 dhorst@realtysettlement.com

Central PA Association for Female Executives (CPAFE) May 8 (Spring Social) 5:30 – 7:30 p.m. (Registration Required) Pennsylvania State Capitol Main Rotunda, Harrisburg, PA Carol Fastrich 717.591.1268 info@cpafe.org, www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 cynthia@cynthiasudorenterprises.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@harrisburgbusinesswoman.org www.harrisburgbusinesswoman.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 kmreed@glatfelters.com www.naiw-pa.com/lancaster.htm International Association of Administrative Professionals Conestoga Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com

Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Flavours ETC Catering 5222 E. Trindle Road, Apt. D, Mechanicsburg Abeer Srouji womensluncheon@hotmail.com www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Kim Barger, President 717.979.8792 KimBarger@hotmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 lisamack.re@gmail.com Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Jennifer Smyser 717.495.7527 network@wnyork.com

CONNECTIONS

Women at Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Bob Evans 1400 Harrisburg Pike, Carlisle Leslie Shatto leslie.shatto@hma.com

Do you have an event you would like to post on our online events calendar?

It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

BusinessWomanPA.com

|

May 2013

~

27

PAID

PRSRT STANDARD U.S. POSTAGE

PERMIT 280

LANC., PA 17604

Board Certified Fertility Specialists for over 27 years!

Woman BUSINESS

career

We provide comprehensive female & male infertility evaluation/treatment: • • • • •

In Vitro Fertilization (IVF) Intracytoplasmic Sperm Injection (ICSI) Assisted Hatching Blastocyst Culture and Transfer Autologous Endometrial Coculture of embryos for IVF • IUI (Intrauterine insemination) • Donor Insemination • Donor Egg

• Ovulation Induction • Genetic Counseling • Preimplantation Genetic Diagnosis (PGD) • Gestational Carrier • Surrogacy • LGBT Family Building • Fertility Preservation - egg and sperm freezing/storage

• • • • •

Recurrent pregnancy loss PCOS (polycystic ovary syndrome) Endometriosis Andrology Services Reproductive urologist for male infertility • Da Vinci Robotic Surgery - uterine fibroids / tubal ligation reversals • Management of ectopic pregnancy

1059 Columbia Avenue, Lancaster PA 17603

~

lifestyle

~

wellness

~

connections

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

~ ~ ~ ~

career lifestyle wellness connections