BusinessWoman February 2013

February 2013

Marian Rutt Building Equity in Yourself

2013: The Year of Emerald Green

SOCIAL MEDIA Strategies

WHAT’S

Inside

PROFESSIONAL EYE CARE from basic eye care through eye surgery V. Eugene Kilmore, Jr., M.D. John W Pratt, M.D. Foster E. Kreiser, O.D. Ryan J. Hershberger, O.D. Michelle A. Thomas, O.D.

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LETTER FROM THE EDITOR TIMELINE OR TWITTER FEED – UNDER ATTACK? Crises in social media need special preparation and a strategic response.

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COPYRIGHT LAW IN THE AGE OF CLOUD COMPUTING What are the legal paths a copyright owner can take for infringement?

11 WHAT’S ALL THE CHATTER? Social media policy at the workplace.

Medical We specialize in medical and diagnostic exams including procedures, evaluations, emergency care, and treatment.

14 BRIGHTEN UP YOUR HOME Vibrant colors and functional furniture trends for 2013.

16 WHAT DID YOU LEARN LAST YEAR? How the people in your life have a dramatic impact on your happiness.

18 PMS VS. PMDD What the difference is and why you should know.

20 WOMEN TO WATCH New hires and promotions.

Surgical Each one of our surgical doctors is highly trained and experienced with diverse backgrounds in all areas of surgical procedures.

20 ACHIEVEMENTS & APPLAUSE Awards and accomplishments.

23 MEET AND GREET Regional networking events and meetings.

Optical 5 COVER STORY Our cover profile is a people person. Marian Rutt loves helping her clients, offering not only her years of expertise in selling real estate, but also emotional support. Rutt has a strong desire to be an active part of her community and is involved in several community events, both personally and professionally.

Cover photo courtesy of GeorJean Photography, Lancaster.

Personalized services such as contact lenses, brand names, and follow-up adjustments are provided by professional staff opticians.

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EDITOR’S

Woman BUSINESS

Note

career

lifestyle

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wellness

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connections

February 2013 Vol. 10 - No. 2 PRESIDENT AND PUBLISHER DONNA K. ANDERSON

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP

F

Editor

MEGAN JOYCE

Contributing Writers

ebruary, the month for sweethearts. You and your partner will probably give and receive a token of your affection and maybe even have a romantic evening out.

You might even play “your song.” Your heart flutters when you first see him.

However, that flutter could be something more. With so many things going on at any time, women sometimes ignore serious symptoms, hoping they go away. Because 1 in 4 women dies from heart disease in the U.S., we encourage you to take care of your heart.

Social media is on everyone’s mind.

And with so many options to choose from, we could spend hours pinning, tweeting, posting, etc. And that’s just the social media in one’s personal life.

So when employees are “on the clock,” how does the employer handle what workers can and cannot do? A local attorney gives some insight to whether business owners need to have a social media policy in place.

All of that posting to social media can also lead to some bumps in the road in public relations. How do you respond? Do you respond? When do you respond? This

and more is discussed inside this issue.

Tired of being indoors? Feeling a little down?

As women, we not only have to deal with issues like the winter doldrums, but throw into the mix PMS, and, well, we’ve all experienced the effects of that. Unfortunately, so have many others.

If you’re experiencing severe symptoms, it could be more than PMS. It could be PMDD. Find out if you have symptoms of PMDD. It is treatable, but you should see your healthcare provider for a diagnosis.

BusinessWoman has a lot planned for 2013. Check inside for upcoming events such as POWERLUNCH York and the Lancaster County women’s expo. They’re both dynamic events designed just for you!

“”

If you don’t take care of your

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Story

Building in

CAREER

COVER

EQUITY

Yourself

By LYNDA HUDZICK

T

here are three quotes from her mother that remain ingrained in her mind, thoughts that RE/Max realtor Marian Rutt knows have helped her to find success.

“Try, try until you succeed; if there’s a will, there’s a way; and we do not tire until the work is done,” she said. “So many of my core values have come from my mother and how she lived her life.”

Her father was an entrepreneur, the founder and owner of Hollinger’s Farm Market, Inc. As the third of seven children, Rutt recalls a busy but happy childhood. She received her BS in liberal arts from Eastern Mennonite University and worked in food service management at EMU and the College of William and Mary in Virginia.

During her time in Williamsburg, this happily married mother of three remembers meeting the wife of a colleague of her husband, Phil.

“She was a realtor, and I became intrigued with the real estate business through her,” she said. “And I was also ready to leave behind the long hours of food service and catering.”

Rutt began her real estate career in 1989 when interest rates were 17 to 18 percent, but “somehow managed to have a successful first year,” she said.

“In the 24 years since, I have developed the MarianRutt.com Team.

Phil, my partner and husband, joined me in 2002 and acquired his broker’s license. His business experience and

an MBA in finance are great assets to our team.”

Of the “alphabet soup” of designations she has received, Rutt said that the two that have significantly increased her business are the CRS, or Certified Residential Specialist (something only 5 percent of realtors obtain), and the ASP, or Accredited Staging Professional, which directly benefits her sellers.

The MarianRutt.com Team offers a wide variety of services and has a large support staff to assist her customers, but Rutt feels that much of her success comes from “offering emotional support to our clients going through a big transition in their lives,” she said.

“Selling a home, for many people, is risking their largest asset. Whether upsizing or downsizing, it is often a very emotional time of letting go of memories created over many years. I am grateful for all of our clients … and thank them for entrusting their real estate needs to our team.”

When asked what comprises a good day, Rutt said, “Finding a buyer for a seller, helping a buyer find the

RE/Max realtor Marian Rutt began her real estate career in 1989. Her husband joined her in 2002.

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perfect home, having a successful settlement day for buyer and seller … many details are involved in each transaction and each scenario is different.”

And, of course, on the days when a problem arises that is out of the control of her team—such as when a house doesn’t appraise for full value or a recent situation where the seller died just days before settlement, leaving his elderly wife to carry on with family out of town—those are “the times when we choose to go the extra mile,” Rutt said.

To be fully engaged in the process, “from beginning to end,” is important to Rutt. “I enjoy being with people and working with clients one on one,” she said. “Many of our marketing ideas are new and fresh. I am not content to do things just because they were always done that way. I enjoy the relational aspect of working with my clients and extended team.”

And how does she feel about being a woman in business today?

“It’s positively positive,” Rutt said.

“More women today own and

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More women today own and purchase homes than ever before. Women are often the key decision makers in a home purchase.

purchase homes than ever before.

Women are often the key decision makers in a home purchase. I am a woman who is comfortable working with either gender because people are people!”

A firm believer in getting involved in her community, Rutt states that for each listing sold, a donation is made to Children’s Miracle Network and proceeds go directly to “our own Penn State Hershey Medical Center. CMN was chosen because our older son, Philip, is special needs and has been a

~ February 2013 | BUSINESSWoman

patient at the Hershey Medical Center.

RE/Max as an organization has contributed more than $100 million to Children’s Miracle Network.”

Additionally, each year, she and her team sponsor a local community event.

“For the upcoming year, we have chosen the Friendship Community Art Auction …

Friendship Community is dear to our hearts because Philip lives in one of their group homes.”

Rutt also volunteers with her church and currently chairs the Congregational Life Committee. She is an active member of ABWA-LAEN, or the American Business Women Association-Lancaster Area Express Network, and enjoys participating in the American Heart Association Women Go Red events.

Those Go Red events are particularly relevant to Rutt because at the young age of 50, she suffered a heart attack—and was completely shocked by it.

“At age 25, I pledged to exercise for life and continue to eat a healthy diet,” she said. “I went to the gym three times a week faithfully and was otherwise active. I enjoyed my work and all those special moments with my family. I felt like I was managing my stress quite well.”

But a feeling of discomfort and overall restlessness that came over her one July evening would prove otherwise. After eight hours of pacing and deliberating her feelings, her husband drove Rutt to the community hospital ER just minutes from her home. It took no time at all to discern that she was having a heart attack and she was rushed by ambulance to a larger hospital where she received a stent. Rutt has great respect for

cardiologists today.

It was a new beginning of selfevaluation for Rutt.

“I eventually decided I did not have to be everything to everyone all the time,” she said. “Within several months following cardiac rehab, I resumed my daily schedule of balancing business with family life.

Because I was ‘outside the box’—having never smoked, having low cholesterol, textbook blood pressure, considered myself fit, neither parents had heart attacks—I spent hours researching and asking questions.”

And one of the answers to those questions was discovering the importance of taking care of herself.

Her new motto became “take care of yourself first so that you can take care of others,” Rutt said. “Also, sometimes it’s OK to ask for help. It is also OK to say no. I have adopted a vegetarian diet, although I am not obsessed by it … I avoid sweets, although homemade, dark-chocolate almond bark is a staple in my home. I enjoy green tea and red wine.”

But her best advice is to “know your numbers,” Rutt said.

“Cholesterol, HDL and LDL, triglycerides, glucose, blood pressure, body mass index, etc.” And if there are adjustments you need to make to improve your health, she also advises to “be patient and allow yourself to change old habits to new ones slowly so that they become lifetime changes.

The daily decisions we make can greatly influence the quality of life we have.”

Heart disease is the No. 1 killer of women, no matter what career path they’ve chosen, what family situation they’re in, where they stand financially—it makes no difference.

“But it is largely preventable if we choose to act,” Rutt said. “With 62 percent of American women being overweight, it is vital that we find ways to turn our sedentary lives into active lives and take a hard look at the ingredients in the foods we consume.

And if your life is too stressful, take the initiative to make changes and listen to your ‘inner self.’”

Marian Rutt would like to dedicate this article to her mother, who passed away on Oct. 19, 2012.

CAREER

T imeline or T witter Feed — Under Attack?

Crises in social media need special preparation and a strategic response

By BETH ARCHER

S

ocial media are not always “likes” and spirited tweets. Sometimes a bad customer experience breeds a flood of complaints. What happens when one of your top marketing tools goes negative? Do you respond? How? You found the resources to dive into social media, and it has run smoothly since the start. You have waves of engagement with your fans or followers, and many days you generate some very engaging discussions. Other days, your comments and posts seemingly fall short.

“Falling short” has been your worst social media problem—until today.

Today is the day you log on and notice angry comments or tweets from fans and followers. Seemingly out of the blue, you find yourself in a virtual firestorm of negativity. Maybe you try to ignore it; maybe you respond ad hoc.

Either way, you aren’t prepared.

The use of social media is critical today to an organization’s success.

What cannot be overlooked are the perils involved and how to plan for them.

How Do You Plan?

Complement your organization’s business continuity or crisis communications plan by developing a dedicated social media crisis response plan. Some social media issues require immediate action via social media; others simply require careful monitoring.

You can take the guesswork out of this decision-making process. In a social media crisis response plan, you: • Articulate policies and procedures for your response.

• Assign responsibilities – who will respond?

• Identify vulnerabilities – what could happen if you respond or if you don’t respond?

Then, test your policies with scenario-based exercises.

The scenario exercises give definition and clarity to social media (a topic that seems mystifying to many who have not embraced social media firsthand) and demonstrate just how social media tie in to your organization’s operations.

What to Consider When Your Business is Under Fire Determine the benefits and risks of responding to each comment (see sidebar). Then, discuss the most appropriate channel for response. In the most serious scenarios, you may want to take the conversation off social media and orchestrate your response either directly to key

audiences or through traditional media channels.

If you decide to act, act promptly.

Social media are is instant, and users respond well to organizations that display a sense of urgency. Social media have become real-time sources of information, so prompt responses may help defuse a crisis before it builds momentum.

State a point of view or clarify misinformation, but avoid arguing your point of view. Unlike traditional reporters, social media users have no obligation to report “objectively.”

In fact, many of the most successful and highly regarded bloggers are very subjective and opinionated.

You can’t expect to change an author’s point of view; you can, however, state your point of view or clarify misinformation.

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Be human—express sympathy or empathy if appropriate. Social media users do not respond well to polished responses that sound “corporate.” The tone of your response should be conversational and personal.

Although social media users may be factually incorrect, their feelings are valid and should not be dismissed.

Remember, expressions of concern, understanding, or sympathy are not admissions of wrongdoing.

Provide a solution. When responding to an issue, problem, negative comment, or crisis, the response should always have an element of resolution.

The tenets that guide a traditional media crisis response also hold true in the social media sphere.

Be transparent. As with traditional media, when working with social media, it is important to be honest and forthright. Avoid speculation. Identify the individual who is delivering the response. Social media users prefer to

see the name of the person who is representing the organization.

Never go off the record. The mantra of spokesperson trainers may be even more crucial in the world of social media. Unlike users of traditional media, social media users are not bound by a written or unwritten code of ethics, nor do users necessarily care to protect a relationship with your organization.

Expect that all of your correspondence —including email screenshots and phone message recordings—will be posted publicly.

Social media usage is a part of our culture. Whether or not you engage in social media, others will be talking about your organization on their Facebook pages or Twitter accounts.

They may be blogging about you.

Establishing a presence in social

media carries risks and rewards, but the risks can be detrimental if you are not prepared to respond to a crisis in one of the social media channels.

• Elizabeth R. Archer is vice president at Anne Klein Communications Group, LLC, a full-service public relations firm specializing in issues and crisis communications. She may reached on Twitter at @BethArch or via the AKCG website www.AnneKleinCG.com.

To Engage or Not to Engage Social media crises and issues are multilayered and complex. Unlike incidents that play out in traditional media, each social media incident must be evaluated for its own unique risk to your organization’s operations.

When determining whether to respond to a social media post, first consider the following attributes: Visibility: How visible is the social media activity on which the comments were published?

author continually posting criticisms of (or rumors about) your organization?

Influence: Can the author be considered influential? Do the author’s audiences appear to overlap with your stakeholders?

Security/confidentiality: Is security-compromising information being shared? What would be the publicsafety implications of replying to the comment?

“Viral” potential: Is the comment generating discussion among the user community?

Legitimacy: Is there truth behind the comment(s)?

Is the poster supporting his or her arguments with credible documentation?

Longevity: Is this a one-off comment, or is the

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CAREER

By KELLEY CLEMENTS KELLER, ESQ.

C

loud computing is a leading-edge technology that allows for running software, storing data, and sharing data on centralized Webbased servers, rather than physical servers or hard drives.

Popular cloud providers include Google® Docs, iCloud®, Carbonite®, and Digital Dropbox™. This innovative technology has garnered significant attention among legal scholars and practitioners in the intellectual property community, specifically in the copyright arena.

Let’s start at the beginning. A copyright exists “in original works of authorship fixed in any tangible medium of expression” [17 U.S.C. § 102(a) (2012)]. A work is considered fixed in a tangible medium of expression when “its embodiment in a copy by or under the authority of the author is sufficiently permanent or stable to permit it to be reproduced” [17 U.S.C. § 101].

This means that once a work, e.g., a sound recording, a photograph, or a document, is in a form—physical or electronic—that can be copied, copyright automatically vests in the author (or creator) of the work.

The intersection of copyright and cloud computing is a potential battleground when it comes to copyright enforcement. Consider the relationships among the implicated parties: (1) the copyright owner, (2) the consumer or cloud user, and (3) the cloud service provider.

Contractual relationships exist between the copyright owner and cloud user and between the cloud user

and the cloud service provider.

However, the lack of relationship between the copyright owner and cloud service provider can present a host of problems.

Copyright owners are forced to rely on remedies beyond contract when attempting to establish copyright infringement liability on the part of the cloud service provider for illegal activity, such as allowing cloud users to upload copyrighted content to a digital cloud when permission has not been granted.

caching”; (2) storing information, at the user’s direction, on a server controlled by the cloud service provider; (3) directing a user, through indexes, directories, hypertext links, or pointers to a location online that contains infringing activity or material; or (4) adopting and implementing a termination policy when users on the cloud service provider’s system are repeat infringers.

In fact, under the DMCA, cloud service providers are required to have a notice and takedown provision in their

“”

There are very few legal paths that a copyright owner can take when trying to hold a cloud service provider liable for copyright infringement.

The Digital Millennium Copyright Act (DMCA) exempts cloud service providers from liability for copyright infringement in certain instances.

These immunities are known as “safe harbors.” Section 512 of the DMCA grants immunity from liability to cloud service providers in specific situations, provided the service provider is unaware of the existence of infringing material.

These include (1) storing information, temporarily, on a system or network that is controlled by the cloud service provider, a.k.a., “system

Terms of Service to give the public a way to report copyright infringement claims discovered on their websites.

For example, the online pinboard, Pinterest®, has a lengthy notice and takedown provision included in its “Copyright & Trademark” terms.

The DMCA does not, however, protect cloud service providers from liability if they commit secondary, or indirect, infringement, which includes vicarious and contributory infringement.

Indirect infringement, a courtcreated theory established over time,

allows a copyright owner to hold someone other than the actual infringer liable for unlawful copying.

Cloud service providers are liable for contributory infringement if (1) a third party directly infringed and the service provider knew or had reason to know of the infringing activity, and (2) the cloud service provider materially aided in and had actual or constructive knowledge of the infringement.

Consider the following example: a cloud user creates a “storage locker” in the cloud for uploading and downloading copyrighted software or providing access codes to copyrighted software that third parties can access.

By providing the server space to the cloud user, the service provider may be contributorily infringing if the service provider knows or has reason to know that the unauthorized content resides in the locker.

Vicarious liability, unlike contributory infringement, does not require that the service provider have knowledge of the user’s infringement.

Liability for vicarious infringement only requires that the cloud service provider (1) hold the rights and ability to control an infringer’s actions, and (2) receive financial compensation from the infringing user’s actions.

Another form of liability where the DMCA does not protect a cloud service provider from liability is inducement to infringe. The tort or action of inducement to infringe a copyright was effectively created by the U.S. Supreme Court in the oft-cited case MGM Studios Inc. v. Grokster, Ltd. [545 U.S. 913 (2005)].

The essence of inducement is that

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actions or words influence or persuade others to infringe and the infringement does, in fact, occur due in part to the inducer’s actions or words. This is different from contributory or vicarious infringement in that neither a substantial contribution to the infringement nor financial benefit is required.

In Colombia Pictures Indus. v. Fung, the court held the defendant, an operator of several BitTorrent file-sharing sites, liable for inducement to infringe because he encouraged the sites’ users to identify and catalog their uploads of the plaintiff ’s films and then assisted those customers in locating specific content, despite the fact that the content was obtained illegally [447 F. Supp. 2d 306 (S.D.N.Y. 2006)].

There are very few legal paths that a copyright owner can take when trying to hold a cloud service provider liable for copyright infringement. Under both the DMCA and legal precedent, the copyright owner bears the burden of establishing the cloud service provider’s liability by identifying the alleged infringement and seeking relief through the DMCA’s notice and takedown system, prior to initiating suit.

Courts adhere strictly to this system, as evidenced in a recent case out of California when the court clearly noted its displeasure with a particular plaintiff, Io Group, Inc., a film production company, for failing to provide notice to defendant Veoh Networks, an Internet television company, of its infringing content located on defendant’s streaming media site prior to commencing suit.

The court found for the defendant on the grounds that it was protected under the “safe harbor� provision of the DMCA since it was not given an opportunity to cure the infringement prior to litigation [IO Group, Inc. v. Veoh Networks, Inc., 586 F. Supp. 2d 1132 (N.D. Cal. 2008)].

Given the current status of the copyright law and the pace of technology, copyright owners should exercise extraordinary diligence in assuring that their original works are not infringed by conducting periodic research to keep themselves up to date on the usage of their copyrighted works online.

As the proverbial adage says, “The law will not protect a fool from own folly.â€? • Kelly Clements Keller, Esq., is the founder of The Keller Law Firm, LLC, a full-service intellectual property law firm: www.thekellerlawfirm.com.

This writing is for informational purposes only and is not to be considered legal advice.

What’s All the Chatter –

By KIM KLUGH

W

ith the world all atwitter with social media activity, it’s probably safe to say it’s become a way of life for many as we plug along in the 21st century.

That online buzzing doesn’t necessarily end when the workday begins, either.

Many employees pursue their online communications while on the job with their own choice of personal technology, be it smartphones, tablets, or laptops.

Whether you’re on LinkedIn for professional connections, plugged into Facebook for social updates, or tweeting your opinion on Twitter, many of us hover out there in cyberspace, conversing on various Internet message boards or discussion groups.

Being engaged with social media at work brings the following question to the table: Do business owners need to put a social media use policy in place?

Attorney Angela Thomas, partner with Latsha Davis and McKenna, P.C., and member of their Employment and Labor Law Group in Mechanicsburg, Pa., says, “In most instances, yes.” Is there a clear list of dos and don’ts or a model they can easily follow when writing it? The answer: “Not yet.”

At this stage of the debate, creating policy for social media use in the workplace has been likened to “an obstacle course in semantics.” Policies drafted by some big companies, like Costco, Target Corp., and General Motors Co., have not been given the green light, due to “unlawful provisions” and language used throughout their respective policies termed “overly broad or ambiguous.”

It might seem that an employer should be able to dictate policy for his/her own company when it comes to what their employees talk about in such public (and perhaps permanent) spaces, but legal experts advise caution on the words you wield in those policies.

“The biggest restrictions,” says Thomas, “come from the National Labor Relations Board in what you’re allowed to limit or address.” What’s legally acceptable in a policy and what’s not is currently being

debated by the NLRB. “Employees are protected, to a degree, particularly by Section 7 of the National Labor Relations Act,” Thomas says. “That chatter—as long as it relates to working condition—can be protected. The board is pretty aggressive in applying this with social media.”

According to a May 2012 report issued by the NLRB, many of the existing social media policies violate Section 7 of the National Labor Relations Act, which “protects employees’ rights to engage in ‘concerted activity,’” including discussions of wages and working conditions.

It’s clear that in most instances, employers should have a policy in place. The exact content and wording of that policy remains a bit murky. Included in an Aug. 12, 2012, InsideCounsel online article is the following guidance offered by Ford and Harrison Partner Brian Kurtz: “Have a social media policy in place to protect company information and assets, maintain positive relationships in the workplace, and prohibit retaliation, harassment, and discrimination.”

Some digital consultants suggest that rather than be driven by fear of what your employees might say about you—how they might deface you and/or the company name online—be proactive.

Thomas advises that you provide opportunities for employees to ask questions and air grievances through an open-door policy, so they are not as quick to submit their complaints online to a worldwide audience in the first place.

Better to be aware of what the complaints are firsthand in the office, so you can address employee grievances and move toward creating a more favorable work environment. (continued on page 13)

CAREER

Social Media Policy for the Workplace

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Now Women Have a Choice

CAREER

Thomas also calls attention to the Social Media Privacy Protection Act, which addresses password protection in Pennsylvania. The Pennsylvania House Bill 2332 defines social media in the following terms: “Social media includes, but is not limited to, social networking Internet sites and any other forms of media that involve any means of creating, sharing, and viewing user-generated information through an account, service, or Internet website.”

Under this bill, “an employer may not request or require an employee or a potential employee to disclose any username, password, or other means for accessing a private or personal social media account, service, or Internet website.” The rights of the employer in regard to social media are addressed in this bill, as well.

Thomas suggests that after procuring legal assistance to create your policy, take the appropriate steps to implement it successfully. Announce the new policy to your employees, and then educate them through training and coaching so everyone can better process and comprehend the content.

Communicate through example what is acceptable, and, according to the NLRB, “be specific of prohibitive online activity to avoid possible misinterpretation by employees.” Then, if an employee crosses the line, Thomas says you can enforce normal progressive discipline.

As an employee, your company’s culture guides how your work time is to be used—what does your employer allow during the hours you are meant to be productive on the job?

Be familiar with the expectations and think before you post or participate in online activity. Some companies prohibit online use altogether, or allow it only during break time, while others say they don’t care what you do on your time. As an employee, know what your company’s policy states about using their wireless system with your own technology during work hours.

Business issues can be cumbersome and complex; the advent of social media in the workplace, whether viewed as an opportunity or an obstacle, is another reason for companies to engage legal advice prior to writing a policy. Policies that comply with the NLRB may help business owners avoid labor disputes or litigation in the future.

Women’s Digestive Health Center Introducing a facility designed exclusively for women, and staffed completely by women.

Dr. Sadiya Cheshty of RGAL is board certified in Gastroenterology and Internal Medicine and specializes in women’s digestive health.

For more information about the Women’s Digestive Health Center visit www.RGAL.com.

To schedule an appointment with Dr. Cheshty call 717.544.3406.

Dr. Sadiya Cheshty Medical Director

Women’s Digestive Health Center 694 Good Drive Suite 23 Lancaster, PA 17601 (Adjacent to Women & Babies Hospital)

www.RGAL.com BusinessWomanPA.com

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Brighten Up Your Home with Vibrant Colors and Functional Furniture

By JESSICA BROUGHTON

LIFESTYLE

Lotus bar cabinet complemented by skirted parson-style chairs upholstered in a geometric fabric, by Century Furniture.

Emerald green accent pieces.

T

his is the time of year that we look around the house and say to ourselves: This room needs a little help. That could mean putting on a fresh coat of paint, purchasing a few new accent pieces, or perhaps laying new carpeting. But it could also mean the room is long overdue for new furniture.

Nancy Gogets, an interior designer at INTERIORS Furniture and Design, has been helping people decorate their homes for more than 28 years. Every

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day she helps clients with a wide range of projects, from selecting the perfect piece of furniture to complement their existing tastes to going for a more aggressive makeover that changes one or more entire rooms in their homes.

Interior designers have the experience and expertise to help their clients choose furniture that is not only stylish, but that also reflects their client’s personality.

So what’s in vogue?

The most notable trend this year is what Gogets sees in terms of color.

~ February 2013 | BUSINESSWoman

Pantone is the world-renowned authority on color systems and color matching, and they set the standard colors for everything involving interior design. Each year Pantone scours their immense catalog and trends in all types of industries to determine which color (given a name and number) will be their signature color for the following year.

This year, the color to look for is emerald green, specifically Emerald 17-5641. Rather than its darker, jeweltone counterpart, the emerald green is

bright and cheerful, and sure to make any room pop. This particular shade of green is lush and vivacious, so much so that when it comes to decorating, you want to use this color to draw attention to focal points rather than to bathe an entire room in it.

The good news is that changing the color of your rooms is one of the simplest and least expensive ways to spruce up a boring room. Since the colors for 2013 are anything but boring, use them to inject bright accents, such as curtains and pillows, with your

Left: Thomasville Benjamin Leather Sectional & Regatta cocktail ottoman.

Below: Bund chairs by Century Furniture, perfect as a dining or accent chair.

party, your extra seating will be fashionable as well as functional.

Gogets suggests throwing out the old rules of decorating when you think about what you’d like to change in your home. Shake up your design and style by using some of the tricks that she’s used in her home.

Do you have a beautiful patio set, but you only get to use it in the summer? Gogets took her patio furniture, changed the cushions, and brought it indoors so she could enjoy it during the winter months.

Gogets says to consider how your rooms are being used. Many people are finding that they never use their formal dining room, so why not convert it into a library or a work room? Or change the order of the rooms completely, and make your living room your formal dining room and vice versa. Sometimes simply changing the order of the rooms gives you a fresh perspective.

Lastly, Gogets said that you shouldn’t be afraid to go to the experts for help.

“So many people think that they can’t afford to hire an interior designer.

By bringing someone else in with fresh ideas and opinions, you’ll save money and not make design decisions you’ll regret later.”

Designers like Gogets have indepth knowledge of furniture and brands that might not be on the showroom floor and can help guide you to find pieces that are best for the look that you’re trying to create.

Whatever your decorating preferences, make 2013 the year that you invite color, warmth, and functionality into your home.

LIFESTYLE

existing décor. Pair contrasting colors, like warm yellows and bright blues, to complement the emerald tones without drawing focus away from them.

If you like your colors bold and daring, accent your emerald-green fabrics and focal pieces with coral pink.

This color also goes great with neutral tones, like beige, cream, and white, and will brighten up even the drabbest rooms.

According to Gogets, this is the year to get rid of your floral-patterned or striped couch and replace it with a sofa that’s solid colored.

“If you pick a plain-colored couch, then you can change up your accents when you want to change your décor without spending a lot of money,” Gogets said.

“And if you’re in the market to upgrade, one of the best choices you can make is to switch to a leather sofa.

In addition to being long lasting and long wearing, leather is a great choice for those with children or pets. Unlike normal fabric, if leather gets a tear in it, it can be fixed so that there’s a seamless blend with the tear.”

Once you’ve selected your new sofa, invest in the new must-have piece for 2013: the cocktail ottoman. These versatile pieces of furniture are handy and functional items that can do more than rest your tired feet. Cocktail ottomans are firmer than their standard counterparts, providing an extra table or seating, and they are often replacing the traditional large coffee table in living rooms.

Coordinate the fabric of your cocktail ottoman to complement your sofa (emerald green, perhaps?) and know that when you throw your next

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LIFESTYLE

What Did YOU Learn Last Year?

T

his has become my favorite conversation starter lately. Think about it for a minute— what life lesson did you learn last year?

I learned to stop trying to make people into more than they are. This has been a tough lesson for me. I realized many of my relationships were with people who were never going to be happy or were never going to get closer to me or were never going to be anything other than exactly what they were.

I would think, “If I can just get them to see their true potential, they would leave the job they hate or they would go back to school or do something to make themselves happy.”

About someone else I would think, “I’m being too hard on them. I should give them another chance; they can’t have judgment this poor.” And on and on and on.

Nope, most people are just what they are and they will continue to be that way. Maya Angelou said it best: “When people show you who they are,

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By DENISE RYAN believe them—the first time.”

Generally speaking, if they are unhappy when you meet them, they will continue to be unhappy. Don’t waste your precious energy trying to make them happy. It will only drag you down.

And some people have poor judgment. They make decisions that mess up their lives and they will continue to make such decisions. You can’t change them; only experience and their desire to learn from it will change them. As Dr. Phil says: “The best predictor of future behavior is past behavior.”

The people in your life have a dramatic impact on it. Hang out with unhappy people and it will steal your joy. Hang out with people who make poor life decisions and you’ll eventually get caught up in their drama.

You cannot afford to let this happen! These bad relationships are taking up precious time you could be spending with new people! There are so many happy, well-adjusted people just waiting to lift you higher!

~ February 2013 | BUSINESSWoman

Be strong enough to walk away from the losers and go meet some winners.

It will change your life.

How do you do this? Join a club (start a club—I’ve met lots of awesome people through the hiking club), take a class, take a trip, get out there! Once you find one quality person, one person who is happy and loves life, the two of you will attract more people like yourselves.

So what did you learn last year?

People I’ve asked this question have given me a variety of answers. Some included: realizing the importance of their health, deciding to work less and enjoy life more, learning the importance of balance. A few even said they didn’t learn anything. I think if you didn’t learn a single life lesson last year, you wasted 365 days.

Sometimes I find myself struggling to learn certain lessons. These include: • Happiness only comes from within.

• Actions always speak louder than words.

• Pay attention to what someone does, not what they say.

• Always trust your gut.

• There are no guarantees and no security in this life. Those are illusions.

Some lessons I’ve got down and I’m much happier for: • You can choose to be miserable or to be joyous.

• The greatest freedom is walking away from what hurts you.

• Action is the only thing that changes anything. Just do it!

• The quality of your life is in your hands—every day your choices determine your destiny. Your life is exactly what you make it.

• Keep learning those lessons.

Wisdom is a trade-off for youth.

• Denise Ryan is a motivational pyromaniac— her infectious energy and enthusiasm will set a room ablaze. You may have heard her speak at PowerLunch! She holds the title of Certified Speaking Professional (CSP) and she is an author, keynote speaker, and, most notably, a fire-starter extraordinaire. firestarspeaking.com.

Spring intoata New You! Recharge … Repackage … Reinvent!

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Give yourself a “fresh start” this spring with an Extreme Attitude Makeover. Your “spring cleaning” begins now!

Throw out the obstacles that challenge your motivation and your self-marketing. Regain your sense of confidence and purpose. Self-promotion doesn’t have to be a chore!

Use Soni’s step-by-step approach and toss those old self-defeating habits. Learn how to market yourself now … and in the future. Spring cleaning is an essential task … personally and professionally!

LIFESTYLE

Keynote Speaker Soni Dimond

Soni Dimond is a vivacious national speaker who has been a consultant for ABC’s Emmy award-winning TV reality program Extreme Makeover: Home Edition.

Soni will share techniques and tips for successful, positive image-building. These skills can become powerful tools for your advancement and recognition in the workplace.

Soni assists individuals and groups with their effort to be more confident, believable, and in control of their message.

Clean up your act and your actions at POWERLUNCH’13 in York!

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PMS vs.PMDD: WHAT is the Difference WHY Should I Know?

&

By LESLIE FELDMAN

WELLNESS

S

usan is 35 years old. Her family always seems to know when she has her menstrual period.

During this time, she becomes extremely irritable. She feels guilty because she gets angry with her children for no reason. She is always reaching for salty and sweet snacks and cries at the drop of a hat.

She heard that there is a severe version of PMS that requires special treatment. Susan wants to know if this is her problem.

the diagnosis of PMDD. In the diary, she records in detail her mood, physical symptoms, and eating and sleeping patterns over two menstrual cycles.

Susan returns to the doctor with her diary. The doctor is interested in the 10 symptoms listed below, regarding her premenstrual symptoms. For the diagnosis of PMDD, she must have at least five symptoms on the list (including at least one of the first four) cyclically in the time prior to her menstrual period.

Is it PMS or PMDD? All women experience hormone fluctuations during menstrual cycles, but only some women complain about premenstrual syndrome (PMS) or, in some cases, premenstrual dysphoric disorder (PMDD).

PMS has been the term used for mood, and sometimes physical, symptoms that occur cyclically in the second half of the menstrual cycle and interfere with a woman’s quality of life.

The common symptoms of PMS include breast tenderness, abdominal cramping, swelling of extremities, and fatigue. Common mood-related symptoms include irritability, tearfulness, mood swings, and angry outbursts.

Some women experience even more severe symptoms. These women may have a condition known as PMDD. In order to determine what condition is affecting Susan, the doctor first requests that she keep a symptom diary, which is required for

1. Markedly depressed mood, feelings of hopelessness, or selfdeprecating thoughts (thoughts of being “harsh” on herself, feeling like she is worthless)

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2. Significant anxiety or tension 3. Marked swings in emotions (for example, becoming tearful easily and frequently)

~ February 2013 | BUSINESSWoman

4. Persistent and pronounced anger or irritability, or increased conflicts with other people 5. Decreased activity

interest

in

usual

6. Difficulty concentrating 7. Sluggishness, easy fatigue, lack of energy 8. Substantial change in appetite, food cravings, overeating 9. Excessive sleeping or insomnia 10. Physical symptoms such as breast pain, bloating, or headaches In some patients, it may be difficult

“”

Approximately 75 percent of women will experience PMS during their lifetime, but only 3 to 8 percent will experience PMDD.

to distinguish PMDD from depression. A determination is that with PMS and PMDD, the symptoms are present before a menstrual period and relieved after the period.

Furthermore, a woman with PMDD is at an increased risk of having depression at some point in her life.

Lastly, Susan has her blood drawn for thyroid function tests. This is because women with an overactive thyroid can have significant anxiety and insomnia.

“Approximately 75 percent of women will experience PMS during their lifetime, but only 3 to 8 percent will experience PMDD,” said Karen Peckham, CRNP, of May Grant Associates in Lancaster.

“When women are diagnosed with PMDD, they may be relieved to know that they are not alone, and that PMDD is not a sign of any serious medical illness. PMDD is often treated, simply because it interferes with a woman’s daily life.”

Best Treatment Options to Feel Like Yourself Again PMS can be treated more conservatively than PMDD. Lifestyle changes and diet modifications can

make a significant difference for some women.

“We suggest to women that they should decrease their caffeine, sweets, and salts and take in more complex carbohydrates and take vitamin B6,” explains Peckham. “Exercise is also encouraged as it can relieve stress and increases endomorphins. We also prescribe low-dose birth controls in some instances.”

Brain chemistry should also be

considered.

Serotonin is a neurotransmitter that can significantly affect mood and behavior. Since the early 1990s, a number of studies have suggested the use of antidepressants such as Prozac in the treatment of PMS. However, numerous side effects of the drugs prevent many women from using them.

Alternatively, the herb St. John’s Wort has been reported in more than 25 double-blind studies to have

demonstrated positive effects in the treatment of depression; it may aid in the treatment of PMS when low serotonin levels are thought to be the causative factor.

At May Grant Associates, like many other practices, it is sometimes recommended that those diagnosed with PMDD see a psychiatrist because their symptoms are so intense and these specialists are qualified to administer appropriate anti-

depression medications.

There are behavioral therapy techniques that can help women with PMDD as well, such as anger and stress management. Women who are concerned that they have PMDD should be evaluated by a healthcare practitioner to determine what treatments are available for them. For those who have PMS and not PMDD, a doctor can also discuss general strategies that might be helpful.

WELLNESS

OB • GYN • Infertility 3D/4D Ultrasound In-office Procedures Osteoporosis Screening Urinary Incontinence

MAIN OFFICE: Women & Babies Hospital OTHER LOCATIONS: Brownstown • Columbia • Elizabethtown • Willow Street • Intercourse BusinessWomanPA.com

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February 2013

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Watch

WOMEN TO

Suzanne Harman has been hired as store manager of Metro Bank’s Route 30 store in York. Harman has 18 years of financial services experience and an associate’s degree in business from Lancaster Bible College.

Elizabeth Trinkle has been hired at McNees Wallace & Nurick and joined the energy and environmental groups. She focuses on issues involving natural gas and electric utility services. Trinkle is a graduate of George Washington University and Villanova University School of Law.

Kelly Horein has been hired at McNees Wallace & Nurick as an associate in the intellectual property group, where she focuses on all aspects of trademark and copyright law.

Horein is a graduate of Duquesne University and Boston University School of Law.

Elizabeth Karnezos has been hired at McNees Wallace & Nurick and practices in the litigation and education law groups. She is a graduate of Emory & Henry College, University of Virginia, and The Dickinson School of Law of The Pennsylvania State University.

Fina Wert has been named director of

Racquel White has been appointed to the position of vice president of communications and corporate affairs for Manheim. White’s experience is multi-sector and also international. She is an active member of the community and currently serves on the board of directors of the Metro Atlanta Red Cross.

marketing for witf, central Pennsylvania’s Public Media Center.

Wert comes to witf after 10 years with McNees Wallace & Nurick LLC, where she served as marketing coordinator and director of marketing.

Applause

ACHIEVEMENTS &

Marcille Crossland earned the Award of Excellence from

Cynthia A. Sudor is the owner of Cynergy Marketing and

the WIFS (Women in Insurance and Financial Services) group’s annual conference for sales achievement. It was Crossland’s third year winning such an award from the organization.

author of children’s books for 8- to 12-year-olds called Adventures at Green Apple Acres. Book One has received the Literacy Select Children’s Book Award from Executive Women International (EWI).

Michele Weiss, business development manager for Lancaster Plumbing & Heating in East Petersburg, Pa., has been named the Lancaster Chamber New Member Team Ambassador of the Year.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

While We Were Out ...

The White Rose Chapter of IAAP

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SEND US YOUR PICTURES! The White Rose Chapter of IAAP donated items to the Wounded Warriors Project for the South Central PA Blue Star Mothers. On hand to help pack boxes were, from left, WRC President Sonya Grim, CAP-OM; Blue Star Mothers coordinator Laurie Menges; and Vice President April Stapleton, CAP-OM.

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~ February 2013 | BUSINESSWoman

BusinessWoman would love to share what’s happening while you're out and about. Send your picture(s) and descriptions to: editor@businesswomanpa.com.

Grab ‘n Go Peanut Butter Bars

Apple Crisp

E

ating for heart health is actually easier — and more delicious — than you might think. When you have a good plan and plenty of mouthwatering recipes, you’ll enjoy taking care of your heart.

According to the FDA, diets rich in whole-grain foods and other plant foods, and low in saturated fat and cholesterol, may help reduce the risk of heart disease. Here are some tips to help you make these kinds of heart-smart choices: • Choose leaner cuts of meat. You can find plenty of delicious options such as skinless chicken and lean pork and beef. And you can make smart substitutions, too — use ground turkey instead of ground beef to make meatloaf or burgers even leaner.

• Add fruits and veggies to every meal. Strawberries in yogurt, blueberries on a salad, carrots and hummus as a snack, roasted sweet potatoes with dinner — it’s easier than you think to add nutrient-dense produce to your diet. Eat plenty of different-colored produce for variety and a wider range of health benefits.

• Enjoy more whole grains. Whole grains add carbohydrates for energy, fiber to fill you up, and nutrients important for good health. And, according to a recent national survey, four out of five doctors recommend Post Shredded Wheat as part of a healthy, low-sodium diet, to maintain a healthy heart, reduce the risk of heart disease, and support healthy blood pressure levels. These recipes are a great start to adding more whole grains — and they’re so good, you might forget they are heart smart.

Get more tips and heart-smart recipes at www.PostShreddedWheat.com.

Apple Crisp Total Time: 65 minutes 5 cups peeled apple slices 1/2 cup firmly packed light brown sugar, divided 1 Tbs. lemon juice 1 tsp. tapioca 1/4 tsp. ground cinnamon

Makes: 6 servings 1 1/2 cups Post Original Shredded Wheat Spoon Size Cereal, finely crushed 1/4 cup (1/2 stick) margarine, melted

Preheat oven to 350°F.

Grab ‘n Go Peanut Butter Bars Total Time: 10 minutes Makes: 16 servings (1 bar) 1/2 cup firmly packed 3 cups Post Original brown sugar Shredded Wheat Spoon Size Cereal, 1/2 cup honey coarsely crushed 1/2 cup reduced-fat 3/4 cup raisins peanut butter Mix sugar, honey, and peanut butter in large microwavable bowl. Microwave on high 11/2 to 2 minutes or until bubbly at edge; stir until well blended.

Stir in cereal and raisins.

To make topping, stir crushed cereal, remaining 1/4 cup sugar, and margarine in medium bowl until well blended. Press firmly into 8-inch square pan sprayed with cooking spray. Cool. Cut into bars.

Spread apple mixture in ungreased 1 1/2-quart baking Store in airtight container. dish. Sprinkle evenly with cereal topping.

Bake for 45 minutes or until topping is browned and apples are tender when pierced with fork.

Take-Along Tip: After completely cooled, wrap bars individually in plastic wrap.

Total Time: 75 minutes 2 eggs 1 cup milk 2 pounds lean ground beef 3 biscuits Post Original Shredded Wheat Cereal, crushed 1 can (8 ounces) stewed

Makes: 12 servings tomatoes, undrained 1/4 cup chopped green pepper 2 tsp. Worcestershire sauce 2 tsp. salt 1/4 tsp. ground black pepper

Preheat oven to 375°F. Beat eggs and milk in large bowl with wire whisk until well blended. Add remaining ingredients; mix well.

Shape meat mixture into oval loaf in shallow baking pan.

Bake 1 hour or until cooked through (160°F).

Variation: Prepare as directed, using fat-free milk and substituting 1/2 cup cholesterol-free egg product for the eggs and 2 pounds thawed frozen ground turkey for the ground beef.

Get these and other recipes at BusinessWomanPA.com BusinessWomanPA.com

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February 2013

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CONNECTIONS

Mix apples, 1/4 cup sugar, lemon juice, tapioca, and cinnamon in large bowl. Let stand 10 minutes.

FamilyFeatures

Savory Meatloaf

a la Card

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Military Items All Armed Services and Wars, Primitives, Water Colors, Oils, Prints, Furnishings, Lamps, China, Pottery, McCoy, Roseville, Hull, Glassware, Fenton, Westmoreland, Silver, Books, Records, Ephemera, Pennsylvania Dedicated Case, Dolls, Toys, Games, Brand Name, Vintage Clothes, Shoes, Hats, Scarves, Formal Dresses, Cocktail Dresses, Furs, Coats, Jewelry, Formal & Fun Purses, Magazines, Linens, Christmas Shop. Great Holiday Gifts Items. Reasonably Priced. Something For Everyone.

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~ February 2013 | BUSINESSWoman

Greet

MEET AND

WOMEN’S NETWORKING GROUPS American Business Women’s Association (ABWA) Continental Yorktowne Chapter 6 p.m.

4th Tuesday of the month The Roosevelt Tavern, 400 West Philadelphia St., York Jean Weicht jweicht1@verizon.net

Central PA Association for Female Executives (CPAFE) Feb. 6, 2013 11:30 a.m. – 1 p.m.(Registration Required) Giant Super Foods, Community Room 2300 Linglestown Rd, Harrisburg Jessica Warren info@cpafe.org, www.cpafe.org

Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President abwacamelot@comcast.net, www.abwacamelot.com

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor, 717.469.7329 casudor@verizon.net, www.ewiharrisburg.org

Lancaster Area Express Network 7:30 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club, 1466 New Holland Pike, Lancaster Lisa Horst, 717.381.7312 info@laen-abwa.org, www.LAEN-ABWA.com

Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 East Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@hbwluncheon.com, www.HBWLuncheon.com

Lebanon Valley Chapter 6:30 p.m.

4th Wednesday of the month Hebron Hose Fire Company, 701 E. Walnut St., Lebanon Barbara Arnold, 717.867.5227 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Tuesday of the month Hamilton Club, 106 E. Orange St., Lancaster Dottie Horst, 717.295.5400 dhorst@realtysettlement.com Women at Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel, 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites, 10 S. Hanover St., Carlisle Leslie Shatto leslie.shatto@hma.com

White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge, 1700 Normandie Ridge Drive, York Dorothy Keasey, 717.792.1410 djkeasey@comcast.net Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Liberty Forge, 3804 Lisburn Road, Mechanicsburg abeer.srouji@mymetrobank.com Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Suzanne Graney, President, 717.910.2948 www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Amanda Ridgway, 717.658.1657 shipswan@yahoo.com

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month Heritage Hotel, 500 Centerville Road, Lancaster Krista Reed, 717.945.4381 kmreed@glatfelters.com, www.naiw-pa.com/lancaster.htm

Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu

International Association of Administrative Professionals Conestoga Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa, 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com, www.iaaplancaster.com

Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Outdoor Country Club, 1157 Detwiler Drive, York Jennifer Smyser, 717.495.7527 network@wnyork.com www.wnyork.com

Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East, Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CPS, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

Do you have an event you would like to post on our online events calendar?

It’s easy to do … and it’s free!

Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

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February 2013

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23

BUSINESSWoman invites you to

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Clean up your act and your actions!

Woman BUSINESS

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connections

• Small, select group of exhibitors • Meet and chat with other professionals • Delicious buffet lunch

Sponsorship and booth registration available now!

mingle, munch, meet!

Call today to reserve your space or for more information:

BusinessWomanPA.com/powerlunch 717.285.1350

717.770.0140

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

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career lifestyle wellness connections