Internal and External Duplicate Content Issues Internal Content Duplication Some content duplication can be tied to website management factors like the existence of multiple versions of a site, the hierarchical site organization needed to present a large amount of information, and unnecessary duplication of boilerplate text. Regardless of why it exists, you should try to eliminate internally duplicated content wherever you can. Let’s say your shipping policy or warranty statement appears on every product page. Those blocks of text should be replaced with links to appropriate detail pages. There are simple solutions like that for most internal content duplication issues. We’ll go over those in the last section when we get into best practices. There’s another kind of internal content duplication that has nothing to do with the challenges of managing numerous pages. It’s duplication that comes from repurposing your messages in too many places on your site.
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