The Buckeye, October 2015, Volume 26, Issue 9

The Official Publication of the Ohio Nursery & Landscape Association

October 2015 Vol. 26, Issue 9

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The Buckeye is published 10 times per year by The Ohio Nursery & Landscape Association, Inc. 72 Dorchester Square Westerville, OH 43081 p 614.899.1195 f 614.899.9489 www.onla.org info@onla.org

CONTENTS

EDITORIAL / ADVERTISING ISSN 1536-7940 Subscriptions: $75/year amanda@onla.org, editor

STAFF Roni Petersen, Membership & Certification Amanda Domsitz, Communications Director Amy Eldridge, CENTS Manager Karen Lykins, Accountant Lisa Larson, Education Director OFFICERS

Vol. 26, Issue 9

industry news

features

4

President’s Perspective

10

Breathe New Life Into an

The Green Industry Insurance Program

Ancient Art Form

6

Branches of Government

Issue 1—Redistricting Reform

Issue 2—Anti-Monopoly Amendment

Issue 3—Marijuana Legalization Proposal

Safety First

19

Fall Safety Updates

David Richards, Immediate Past President South Ridge Farm

Steve Maddox, President Elect Michell’s

26

Calls Before the Fall

Educational Update Look to the Future

History Learned During a

Beautification Project

Hillary Henry, Board Member The Pattie Group

29

What Needs to be Done to Increase the

Annette Howard, Board Member Gilson Gardens, Inc.

Value of Your Business?

Adam McClanahan, Board Member Carlton Plants

Ellen Gallucci Purcell, Board Member Riepenhoff Landscape, Ltd. Mark Reiner, Board Member Oakland Nursery, Inc.

In the spirit of land stewardship, please consider recycling this publication.

Leader Are You?

24 34

Support of ONLA Resolution ONLA Media Kit

October 2015

9

Josh Posey, Board Member Buckeye Resources, Inc.

Think Business - What Kind of

departments

Mike Dues, President Dues Nursery & Landscaping, Ltd.

DIRECTORS

17

31 38

Business Buzz

By Design Sense of Place Revisited PEST Newsletter Dealing with Yellowjackets;

Bagworm Males Fly

Increase Your Credibility by Getting Certified!

40

Vol. 26, Issue 9

The Official Publication of the Ohio Nursery & Landscape Association

THE FINE PRINT The statements and opinions expressed herein are those of individual authors and do not necessarily represent the views of the association, directors or staff and do not constitute an endorsement of the products or featured services. Likewise, the appearance of advertisers, or their identification as members of the ONLA does not constitute an endorsement of the products or featured services.

October 2015

Certification

also in this issue

front cover: ONLA Landscape Awards Winner, M.J. Design Associates, Inc

15 New Members • 41 Industry Calendar • 42 About The Buckeye • 42 Classified Ads • 42 Ad Index

B

President’s Perspective

The Green Industry Insurance Program There are quite a few member discounts that entitle you to certain savings or benefits in exchange for a membership fee. Most of the time the discounts are well worth it. I want everyone to know what ONLA has to offer. Many times we look at the services and benefits without doing our homework to see if they truly save us money or time. At our past board meeting Mr. Marc McTeague spoke to the board about the “Green Industry Insurance Program.” After being dumb founded, (I had NO clue what some of our ONLA benefits were) I asked Marc to write a brief summary of the program so we could highlight a benefit that can truly save you money!

Benefits of the Green Industry Insurance Program, By Marc McTeague “Around 4 years ago, one of my landscaping clients asked me if there was a group program for his property/ casualty insurance. He said he was a member of the ONLA and used their group providers for both his worker’s comp and health insurance. I told him that I didn’t know of any group programs available to the Green Industry but that got me thinking. Why couldn’t we use our existing Green Industry knowledge and markets and create a program for the ONLA members. We wanted to

4 The Buckeye

Mike Dues Dues Nursery & Landscaping, Ltd. ONLA President mikedues@duesnursery.com

combine the best coverages available in the industry with the buying power of over 1,000 ONLA members. Thus, the Green Industry Insurance Program (GIIP) was born.

Right about that time, the Imprellis property damage issue came to light and I knew if we could solve this problem, our GIIP would be very successful. So we included not only the Ohio Department of Agriculture (ODA) required pesticide/herbicide pollution liability, but also included both second party property damage coverage and contractor’s errors and omissions coverage.

Up to this point, these coverages were not readily available to the Green Industry.

We also included replacement cost coverage for scheduled equipment (instead of actual cash value), manufacturer’s selling price provisions for all growth stock, and systems breakdown coverage including spoilage, along with many other industry specific coverages.

But it’s leveraging the group’s buying power that really makes this a great benefit for ONLA members that qualify. Here’s pricing example. Let’s say the best premium available to a specific landscape contractor onla.org

(based on loss history, time in business, etc.) is $15,000.

The ONLA Green Industry Insurance Program pricing would be only $12,750. Not only that, if that member’s ONLA membership dues are $450 per year, there would be an additional discount added to the premium of $450, making the final pricing on the account $12,300.

A member discount of $2,700. As you can see, with our Green Industry Insurance Program, the ONLA membership more than pays for itself.

Then we took it a step further and include all of our Risk Management Services free of cost. This includes our Risk Management Audit service and our FleetWatch driver safety program.

In order to ensure our GIIP stays viable for the long term, there are a few requirements: the ONLA member must be in business for at least 4 years and have a 3 year loss ratio of under 40%. For those that qualify, they’ll not only enjoy dramatic cost savings, but also fewer and less severe insurance claims.”

Fro more information on the Green Industry Insurance Program, contact Marc McTeague, mmcteague@seibertkeck.com B

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onla.org

October 2015 5

B

Legislative

Branches of Government

Belinda Jones ONLA Legislative Consultant bjones@capitol-consulting.net

Overview As you know from prior editions of the “Branches of Government,” the ONLA Board recently passed a resolution in favor of Issue 2 and in opposition to Issue 3.

Even so, with the election looming, we thought it might be helpful to have an overview of all three issues. Before doing so, historical context is illustrative.

Voter turnout in off-year elections barely breaks 40%; with no major statewide or national candidates on the ballot, many voters simply stay home. Even in years with major statewide ballot initiatives (such as 2009’s casino proposal), there were nearly 2.4 million fewer voters than in 2008, when President Obama won his historic election. Further, off year elections also trend republican whereas Presidential and Gubernatorial election years are decidedly more evenly split.

Besides the occasional ballot measure, odd year elections are typically reserved for local government elections, however municipal and county races rarely drive voter turnout.

This year’s election will be historic for Ohio since it will not only feature competing issues pertaining to marijuana legalization, but also a significant proposal that would dramatically change the process for drawing state legislative boundaries.

Amidst these ballot issues, and key mayoral races in Columbus and Akron, voters are already being flooded with media coverage of the 2016 Presidential

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Primary. Such attention to next year’s election creates a challenge for the statewide issue campaigns who are seeking to reach and educate voters. Despite monumental redistricting reform and controversial marijuana-related proposals, fewer than 4 million votes will be cast statewide this year. Campaign spending will only be a fraction of what we see in a Presidential election year.

However this election has the potential to bring about significant change to the Buckeye State and could lead to major changes to state government in the not-to-distant future. The team at Capital Consulting Group will continue to provide updates over the next few months leading up to November 3rd.

Issue 1—Redistricting Reform State Issue 1 was placed on the ballot by the General Assembly (House Joint Resolution 12). The measure would replace the existing apportionment board with a new bipartisan commission that would draw legislative boundaries for the Ohio General Assembly. The goal of this new commission is to replace the existing process which often results in heavily gerrymandered districts with a new format that will lead to more competitive and compact districts. At least one member of the minority party must vote to approve the maps. You may recall a redistricting reform proposal on the 2012 ballot.

The measure, backed predominantly by left-leaning organizations and labor unions, the measure was defeated by a healthy margin. Despite this defeat, the issue of redistricting reform remains a priority for many elected officials and advocates in Columbus. At deadline for this article, the ONLA board has not taken a position on Issue 1.

Proponents: So far every major elections advocacy organization (League of Women Voters, ACLU, Common Cause, etc.) along with the Ohio Republican Party have endorsed Issue 1. Fair Districts for Ohio, the organization backing the measure, is chaired by former State Representatives Matt Huffman and Vernon Sykes.

Ohio Secretary of State Jon Husted, a longtime advocate for redistricting reform, has also endorsed the measure.

The Ohio Democratic Party is expected to announce their support early next month.

Opponents: As of now, there is no opposition to Issue 1. It is unlikely that any serious, organized opposition will emerge to challenge Issue 1.

Analysis: The biggest challenge for Issue 1 won’t come from any organized opposition; rather it will come from voters who simply do not understand the issue.

Many voters will be more fixated on Issues 2 and 3 and

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round-the-clock media coverage of the 2016 Presidential Primaries. Further, supporters of the measure will likely have less than $1 million to spend on the campaign. The conventional logic behind ballot issues is that confused voters vote no. Fair Districts for Ohio will be hard pressed to cut through the clutter.

Issue 2—Anti-Monopoly Amendment A second ballot initiative added by joint resolution of the General Assembly (House Joint Resolution 4) would make several changes to the existing initiative process aimed at prohibiting individuals and corporate interests from proposing amendments that would grant a monopoly or other protected economic structure. Issue 2 would require a second question to be placed on the ballot anytime an amendment is proposed establishing a monopoly that would require voters to authorize the creation of the commercial monopoly. In addition to the anti-monopoly piece, Issue 2 also includes language that prohibits Issue 3 from being enacted should it also pass.

Proponents: Issue 2 is being supported by the ONLA (see page 25 for resolution language). Additionally, Ohioans Against Marijuana Monopolies, which is also opposing Issue 3. A full description of OAMM is provided under the Issue 3 discussion.

Opponents: The organization pushing marijuana legalization in Ohio, ResponsibleOhio, will be the chief opponent of Issue 2, since it would block their amendment from being enacted.

Analysis: Issue 2 is a preemptive move by the General Assembly to halt ResponsibleOhio and other organizations seeking to create a marijuana monopoly (or other monopoly). If both Issues 2 and 3 pass, then it creates a legal challenge—historically, there was only one other election in Ohio where competing ballot issues were decided in the same election. In that election, the issue that received the most affirmative votes was enacted over the other. Therefore, if Issue 2 receives more votes than Issue 3, then marijuana legalization is effectively halted.

Ohio Secretary of State Jon Husted has also said that, since the effective date for Issue 2 is earlier than Issue 3, Issue 2 would take precedence in the event both pass; some constitutional experts have disputed this assertion.

Issue 3—Marijuana Legalization Proposal

3 is directly tied to Issue 2, which creates a challenge for each side in terms of voter education; those favoring legalization need to vote yes on Issue 3 and no on Issue 2 as well.

Proponents: Issue 3 is backed by ResponsibleOhio, an organization representing investors and land owners who stand to benefit should issue 3 pass. This organization led the signature collection drive and has committed $20 million to the campaign. Other pro-marijuana groups have yet to support Issue 3.

Opponents: In addition to the opposition of the ONLA (see page 25 for Resolution language), a broad coalition called Ohioans Against Marijuana Monopolies has formed to oppose Issue 3 (and to back Issue 2). Members include the Ohio Hospital Association, Ohio Chamber of Commerce, Ohio Manufacturers Association, Ohio State Medical Association, Council of Retail Merchants, Ohio School Boards Association, Buckeye State Sheriff’s Association, and the Ohio Farm Bureau Federation.

In addition, several regional coalitions have been formed, bringing together local hospitals, chambers of commerce, and other business and human service entities.

While opponents will not have the financial assets of Responsible Ohio, they will benefit from the wide array of organizations opposing the measure.

Analysis: ResponsibleOhio needs to have Issue 3 pass but also needs to either defeat Issue 2 or, at the very least, ensure that Issue 3 gets more affirmative votes. Recent polls indicate that, by a small margin, Ohioans generally support marijuana legalization; there is still an uphill battle for proponents. Many voters who likely would support Issue 3 also don’t normally vote in off year elections. Further, since it grants a small group of investors a commercial monopoly, many marijuana supporters are actually opposed to Issue 3.

ResponsibleOhio does have a significant cash advantage, which will force opponents to focus more on grassroots outreach. Both sides will be vying for early votes and will be targeting low-propensity voters to drive up turnout in their favor. This issue will be decided before the polls open on Election Day. B NOTE: The majority of this article was written by Daniel Hurley, Director of Client Relations and Governmental Affairs for Capitol Consulting Group.

Issue 3 would legalize both medicinal and recreational marijuana, making Ohio the fifth state to fully legalize the drug. Many observers have compared this to 2009’s casino ballot measure, which granted two companies (Rock Ohio Caesars and Penn National Gaming) control of four casinos in Ohio’s major cities. If Issue 3 fails, you can expect subsequent ballot measures in the near future from marijuana backers; the 2009 casino proposal was the fifth effort to legalize gambling in Ohio. Issue

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SAFETY FIRST Fall Safety Updates

OSHA Issues Proposal to Protect Workers from Beryllium Exposure The Occupational Safety and Health Administration (OSHA) proposes to amend its existing exposure limits for occupational exposure in general industry to beryllium and beryllium compounds and promulgate a substancespecific standard for general industry regulating occupational exposure to beryllium and beryllium compounds.

This document proposes a new permissible exposure limit (PEL), as well as ancillary provisions for employee protection such as methods for controlling exposure, respiratory protection, medical surveillance, hazard communication, and record keeping. In addition, OSHA seeks comment on a number of alternatives, including a lower PEL that could affect construction and maritime, as well as general industry.

Beryllium is a widely used material that can cause devastating lung diseases. OSHA estimates that every year the rule would prevent almost 100 deaths and 50 serious illnesses among the approximately 35,000 workers exposed to beryllium in occupations such as foundry and smelting operations, machining, and dental lab work. For more information on the proposed rule visit the OSHA website at www.osha.gov or contact us at ashmci@aol.com.

5 Tips to Aid in Fall Protection & Prevention • • • • •

Select fall protection systems appropriate for given situations.

Use proper construction and installation of safety systems.

Supervise employees properly.

Use safe work procedures.

Train workers in the proper selection, use, and maintenance of fall protection systems.

OSHA Issues Proposed Rule making Clarifying the Employers Ongoing Obligation to Make And Maintain Accurate Records Of Work Related Injuries And Illnesses OSHA published a Notice of Proposed Rule making in the July 29 Federal Register that clarifies an employer’s continuing obligation to make and maintain an accurate record of each recordable injury and illness throughout the five-year period during which the employer is required to keep the records: “Accurate records are not simply paperwork, but have an important, in fact life-saving purpose,” said Assistant Secretary of Labor for Occupational Safety and Health Dr. David Michaels. “They will enable employers, employees, researchers and the government to identify and eliminate the most serious workplace hazards - ones that have already caused injuries and illnesses to occur.”

OSHA issued this proposed rule to clarify the agency’s long-standing position that the duty to record an injury or illness continues for as long as the employer must keep records of the recordable injury or illness. The proposed amendments add no new compliance obligations; the proposal would not require employers to make records of any injuries or illnesses for which records are not already required.

Members of the public can submit written comments on the proposed rule atwww.regulations.gov, the Federal e-Rulemaking Portal. Comments must be submitted by Sept. 27. See the Federal Register notice for submission details.

Or contact us at ashmci@aol.com or by phone at (330) 854-4577 for further details. B

B

Feature

Breathe New Life Into an Ancient Art Form Bonsai plants are experiencing a resurgence, and garden centers can take advantage by understanding the latest trends.

Just as tropical houseplants are considered by many to be the official gateway drug for new gardeners, the art of bonsai also attracts new plant and gardening enthusiasts. As plants have again become a more important part of creating beautiful indoor spaces, the art of bonsai is benefiting from a resurgence of interest.

Homeowners and designers are seeking out natural, yet sculptural elements to accent living spaces, and bonsai plants can be a perfect fit.

The art of creating bonsai is also attracting younger plant enthusiasts as they look to bring a small piece of nature to their apartments or balconies. Bonsai allows gardeners with little to no outdoor garden areas cultivate a living piece of nature in a tiny and controlled space. This blossoming interest in bonsai means opportunity for many IGCs. A 1,000-year-old art form, bonsai can be both mysterious and challenging to the inexperienced enthusiast. While the concept of bonsai basically translates to “growing in miniature,” the goal isn’t to create a dwarf plant specimen. Rather, the goal of a well-executed bonsai specimen is to reproduce a natural scene from nature in a container. That means everything is grown to the scale of the chosen container in a manner that creates a scene in miniature.

Some garden centers have successfully capitalized on bonsai as a niche category, such as Portland Nursery in Portland, Ore. According to store manager George Bowman, doing so requires giving the category prominent positioning in the garden center for both indoor and outdoor specimens.

Strategic merchandising has also helped Portland Nursery develop a good business in related accessories, such as bonsai pots, tools, special soils and ornaments.

“Having a knowledgeable staff, offering classes and putting on a bonsai show has resulted in an increase in sales and requests for the product and ancillary items,” Bowman says. He says it’s a growing trend.

Indoor vs. Outdoor Bonsai plants generally fall into two categories: indoor and outdoor. Indoor bonsai can be created using tropical plants that tolerate lower indoor light levels. They can be grown in a bright sunny window or with indoor grow onla.org

lights. These bonsai can often be moved outdoors during the mild seasons but must be kept indoors during cold weather.

Outdoor bonsai are created using cold hardy specimens that should be kept outside year-round, or most of the year, depending on your location.

Most outdoor bonsai are crafted using woody plants such as junipers, maples, crabapples and elms, to name a few. While such woody plants can tolerate indoor conditions for short periods of time, they can often develop pest or physiological issues if kept indoors under low light conditions for too long.

These specimens can be grown indoors for longer periods with supplemental grow lights and favorable indoor environmental conditions (cool temperatures, low humidity).

Starter vs. Mature Plants for bonsai can also be broken into categories based on how they will be trained. Bonsai starter plants are typically young seedlings or saplings that will need to be wire trained and pruned as they grow. It can take many years to grow a starter plant into what one would consider a successful bonsai. Starter plants are attractive to beginners, offering them a less-intimidating way to learn the craft.

You then have mature plants that are “trained down” versus “trained up.” These larger nursery plants, or wild-collected specimens, will typically have to endure significant root pruning and reduction as well as branch removal to achieve the desired form. Cultivating these mature specimens can be trickier as it will take more time for the plant to adjust to its new and much smaller environment. Mature plants offer a good challenge for more experienced bonsai enthusiasts.

Recycle and Repurpose Don’t forget about your “nursery dogs.” You know, the plants that have seen better days and are headed for the write-off sheet. When it comes to bonsai, one man’s trash is another’s treasure. Either starter or older plants that are misshapen or have lost their luster in their nursery container could be great opportunities for bonsai enthusiasts. please see page 12

October 2015 11

continued from page 11

Know that many of the grand bonsai specimens you see at the expert shows were created from mature plants collected in the wild. Many are very old plant specimens that may be down to only a few living limbs. In the spirit of repurposing, it’s possible to market some of your non-landscape worthy woodies as prime bonsai specimens. Some of the most beautiful bonsai specimens have been created from just such nursery rejects.

Mini Goes Micro The “mini” trend has infiltrated many segments of garden center retail; fairy gardens have been rebranded as “miniature gardens” and terrariums have been reduced to the size of wearable jewelry. Bonsai hasn’t been immune to this trend and the result is ultra-cute and affordable. If you haven’t yet been introduced to the art of “cho-mini bonsai,” then be prepared to get out your tweezers. Cho-mini bonsai, or micro-bonsai, involves creating bonsai no bigger than a thimble. Teeny tiny pottery is used to pot up small tree seedlings, succulents or any other tiny plant that can survive in such a small space.

Cho-mini bonsai are particularly popular with the youngsters. For those with only a small space or window sill to house their bonsai collection, cho-minis are almost irresistible.

Go Round The moss-ball technique is another trend on the rise. Rather than planting the plant specimen in a bonsai pot, the plant’s roots are instead wrapped in a ball of dense soil and moss, then bound together with thin thread or fishing line. The soil typically contains some clay in order to mold the ball into an appropriate shape or mound. You can create moss-ball bonsai with both indoor tropicals and outdoor woodies.

Pottery Trends Recently, it seems there may be a renaissance happening for bonsai pottery. While there may be less traditional or mass produced bonsai options on nursery shelves, there is more handmade pottery available. This could stem from a shift in customer demand and aesthetics or a supply chain problem or both.

When I asked Bowman if there were any challenges for Portland Nursery within the bonsai category, he said they were struggling to find quality natural unglazed pots and even outdoor bonsai tree starts, and that their supplier list seemed to be dwindling. I smell an opportunity for both nursery growers and potters.

Historically, it was frowned upon to use more decorative pots for bonsai, as they tend to draw attention away from the plant specimen and intended natural scene. But over the past few years, more creative handmade bonsai pots have become more acceptable and desirable. The National Bonsai Foundation holds an annual bonsai pot competition and exhibition. Entries are displayed during the summer at the National Bonsai and Penjing Museum at the U.S. National

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Arboretum in Washington, D.C. If you’re looking to grow your bonsai category it would be worth checking out the entries.

Tools and Accessories Bonsai isn’t just about the plants and pottery. There are a myriad of specialized hand tools required (or simply desired) to create beautiful bonsai. Individual tools and tool sets can range from inexpensive plastic options up to pricey imported pieces. A beginner will probably spend $10 to $20 on a pair of plastic handled snips to start, while a hardcore hobbyist could throw down $600 for a single pair of imported Japanese solid steel scissors.

There are many good, better and best options available to you when creating your product assortment. Consider your customer base as to the products you feel will sell best on a daily basis, but don’t miss out on the opportunity to sell high price point items to your local bonsai society members.

You’ll also need to carry special bonsai potting soils and amendments. Don’t forget about the baubles: Many bonsai enthusiasts want to accent their “scenes” with miniature decor, much like you would offer for terrarium projects.

Educate and Exhibit Bonsai is an art form and hobby that can take years to master. That means you can look forward to a long and healthy relationship with your customers who practice bonsai. Providing classes and workshops in conjunction with your local Bonsai society or visiting teachers is key to growing the category.

Bonsai shows and contests also seem to be making a comeback. Portland Nursery hosts a bonsai contest for its customers each June. Bowman says they’ve seen the show get a bit larger every year. They even bring in the Bonsai Society of Portland to provide live demos and answer questions. “We offer a three-day sale of tools, pots, soils and certain bonsai. It is fun to see our customers come to our class and learn about the hobby then enter one of their projects in the show” Bowman says.

Due to growing demand, this is the first year Portland Nursery is allowing bonsai society members to enter the contest in a special separate category. In terms of how they judge the contest, Bowman says, “This year we went to a customer choice format for all prizes except the lottery drawing. Prizes are in the form of gift cards ranging in value of $25 to $100.” Good prizes are always the key to boosting entries in customer contests. please see page 14

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Partner for Promotion Just as with any special sales niche, you have to build it, then tell people you’ve built it, in order for them to come. Connect with your local bonsai society and let them know you’ve invested in the category so they’ll promote you to their members. Support their local events and offer them event space for shows at your garden center. Sponsor their newsletter and ask them to provide workshops and demos. Piggyback on existing promotional opportunities provided by the National Bonsai Foundation such as the annual World Bonsai Day, which was May 9 this year, to attract new customers and bonsai enthusiasts. B

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     

Leslie (CPH) owns Halleck Horticultural, LLC, through which she provides horticultural consulting, digital content marketing, branding design, advertising and social media support for green industry companies. www.lesliehalleck.com. Originally ran in the July issue of Garden Center Magazine. www.gardencentermag.com/garden0715-bonsaiplants-garden-trends.aspx

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 

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 

   

     

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14 The Buckeye

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onla.org

ONLA NEW MEMBERS

View www.onla.org for more information on ONLA Membership opportunities.

The following firms and individuals have been approved for ONLA membership, pending the completion of the application process, which includes requesting comments from the current ONLA membership regarding the qualifications and/ or dues classifications of applicants within three weeks following receipt of this issue of The Buckeye.

Lifestyle Landscaping Inc Don or Karen Hoffman 34613 Center Ridge Road North Ridgeville, OH 44039 Natural EarthScapes Eric Burton 1257 Devon Avenue Kettering, OH 45429

The following companies are applying for ACTIVE membership:

Perfect Patio & Landscape, LLC Kevin Ciptak P.O. Box 1084 Cuyahoga Falls, OH 44223

Carroll Landscape & Nursery Amy Carroll 3446 Eber Road Monclova, OH 43542

Peters Nursery and Garden Store Bob Peters 5587 Harrison Avenue Cincinnati, OH 45248

Capitol Consulting Group, Inc. Belinda Jones 37 West Broad Street #820 Columbus, OH 43215

Pezzuolo Insurance Agency, LLC Mark Pezzuolo 138 Lakeview Street Bessemer, PA 16112

Cawrse & Associates, Inc. Dale Burrier 549 E. Washington St. Chagrin Falls, OH 44022

Public Salt Company, Inc. Chris Simyak 2927 Harrisburg Road NE Canton, OH 44705

Designs of Nature, LLC Gary Bergman 6438 Morrow-Rossburg Road Morrow, OH 45152

Quality Yard & Home Maintenance Jeremy Nestor 6460 Blacks Road SW Pataskala, OH 43062

F&W Properties David Fisher 854 E Broad St. Columbus, OH 43205

Tru-Element Tom Herald 7908 Tannus Gate Lane Florence, KY 41042

Innovative Homescapes Jacky Cline 170 Nantucket Avenue Pickerington, OH 43147

The following people are applying for Affiliate membership: Terry Lanker, OSU ATI Mike Sechrest, Belmont Correctional Inst.

The following people are applying for Professional Individual membership: Rose Akerley, Hospice of Dayton Barry Thayne Bedenkop, Jr., City of Wyoming Troy Braden, Bella’s Lawn & Landscape Brooke Frusher, Franklin Soil and Water Conservation District The following people are applying for Student membership: Krystal Blevins, Cincinnati State Technical & Community College Anthony Carelly, The Ohio State University Megan Edgecomb, Coldwater Exempted Village Annie Fulton, The Ohio State University Gideon Jackson, Clark State Community College Taylor Jones, Knox County Career Center Alex Marsch, Grandvalley High School

please see page 16 onla.org

October 2015  15

continued from page 15

Melissa Matz, University of Cincinnati

Kendra Evans

Jared Newman

John Fitch

David Noda

David Schenck, Cincinnati State Technical & Community College

Alicia Ford

Adam Pappas

Deric Gazdik

Rachel Pope

Mara Thomas, Cincinnati State Technical & Community College

Kayla Gotschall

Simon Reynolds

Jake Hostetter

Hannah Riffil

Rebecca Wicker, The Ohio State University

Brady Kaminski

Tricia Rodgers

Elizabeth Loan

Samantha Spuhler

Jackson High School

Alexia Markley

Tristan Stambolziovski

Maria McDonald

Dakota Tallman

Luke McMurtry

Serenity Trammell

Jesse Mercer

Nick Turner

Cameron Moore

Jade Whitmer

Tyler Morrow

Brennan Wojcik

Joe Mullins

Triston Lee Falcone B

Jackson Adams Jared Albrecht Tabatha Andrews Cooper Bagwell Collin Conrady Melanie Darling Joseph Dexter

Laura Nelson

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16 The Buckeye

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onla.org

Feature

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THINK BUSINESS — What Kind of Leader Are You?

Do you know what the necessary ingredients are to be a good leader? How about a great leader?

What does leadership look like or smell like? Why are some leaders better than others? Do you know what your leadership style is? Do others think you are a good or a great leader? How often do you look in the mirror and see your leadership effectiveness? Most importantly, why is this subject so crucial today?

Successful people in all walks of life have always fascinated me. Not just what they have achieved but because of who they have become and how they are different from others.

I have written about many of their attributes and behaviors. I have studied their ability to communicate and inspire others. This thought process applies to the businesses they run and the individual leaders behind the wheel of those businesses. Now more than ever, the difference between the good companies and the great companies is primarily the leaders.

One could argue that this has always been the case. However, I believe because of the recession and the extended unpredictability in today’s business environment, leadership is more important than ever.

Your team is more confused about the future. Your products may or may not be relevant in this new world order. Your customers are not the same as they were in the go-go times of 2005.

Great leadership provides a light for those who are confused. Great leadership knows when to adjust and change.

So, as I touch so many great leaders and many poor ones, the following are some element of great leadership.

Visionary Great leaders look to the future (not just the here and now). Great leaders invest more time in long term planning and thinking. While the visions of different leaders may vary, great leaders realize it is their job to be the visionary of the business. They listen to others but they are the visionaries.

Inspire Great leaders inspire others. We are all human being but to accomplish extraordinary things we need to believe. We need to be inspired by others. We see this in great sports coaches, great presidents or great religious leaders. Inspiration is a blend of art and science. It is a blend of facts and beliefs that are not just dogmatic formulas.

Planners Great leaders have great planning skills. The know success comes from action not just dreams. They know how to plan and how to execute a plan successfully.

These are skills they have developed and fine-tuned.

Goal Oriented Great leaders are very goal oriented. They have a laser focus on the goal. They know how to stretch but they make sure the goal is attainable and measurable. They are not “the flavor of the month” thinkers. They may be creative and explore out-of-the-box ideas but they keep their eye on the prize.

Love What They Do Great leaders are not only skilled but they are also passionate about being leaders. Because their passion is

please see page 18

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October 2015 17

continued from page 17

leadership, they are students of leadership (good and bad).

Every day they wake up understanding their job is to be the leader and asking themselves what they need to do it better.

Communicators Great leaders understand communicating is paramount for them to accomplish anything. Communication does not mean being a great speaker or writer, it means connecting to those they are leading. Great communicators touch both the minds and the hearts of others. Great communicators understand it is their obligation to communicate, not the other’s responsibility to understand. They invest energy being great at communicating.

Walk Their Talk Great leaders walk their talk. This is why great sales people don’t always make great leaders. Walking your talk means not only being honest and doing the right

18 The Buckeye

thing. It also means when a leader creates the rules they go overboard living within the guidelines.

You may have other attributes or descriptions of great leadership, but you generally can identify great leaders when you see them.

What I want to impress upon you however is that, now more than ever, we need great leadership! Now more than ever you need to invest time and energy improving your leadership skills. Those businesses with strong leadership will soar ahead to the average ones.

In closing, I believe if you focus on you and the other future leaders in your business you can achieve the success that you dream of every day.

About The Author Mark Richardson, CR, is an author, columnist and business growth strategist. He authored the best-selling book, How Fit is Your Business, as well as his latest book, Fit to Grow. Both books are available at www. amazon.com. B

onla.org

Educational Update Galls Before the Fall Extensioneers receive a number of questions about plants each day.

Here are just a few from last month.

We Know Thee By Thy Absence

This article is provided to you as a benefit of membership in the Ohio Nursery & Landscape Association.

Content for this issue provided by: Jim Chatfield

Q. - What is wrong with yellowing of my red maple leaves recently?

A. - We certainly had a great deal of dry weather this past August, resulting in scorching, yellowing, browning and premature fall color on landscape and urban trees late this summer, including on red maple.

Discoloration of red maple leaves due to manganese (Mn) deficiency is one of the exceptions to simple dry conditions when it comes to leaf discoloration. Manganese deficiency on red maple trees results in a pattern known as “interveinal chlorosis,” a fancy way of saying, “yellowing between the veins.”

Unlike the general yellowing and browning of leaves, for example of tuliptree in August due to dry conditions, the yellowing between the veins on red maple is typically due to inadequate manganese availability to plants in high pH soils, occurring because the soil manganese is bound to other soil materials in high pH soils. Red maples are just especially sensitive to these available manganese levels.

Interveinal chlorosis is related to the fact that manganese is essential to the process of photosynthesis. Photosynthesis is that life-giving process in which carbon dioxide and water, in the presence of chlorophyll pigments in plants, excited by light energy, produce carbohydrates that start the food chain, as well as give off oxygen. To put this into perspective, the Royal Society of Chemistry notes: “One of the most important reactions in biology, photosynthesis, is completely dependent on Manganese. It is the star player in the reaction center of photosystem II where water molecules are converted to oxygen.

Without Manganese, there would be no photosynthesis as we know it and there would be no oxygen in the atmosphere.” Better life through chemistry!

The Galls This time From the erudite Scott Zanon, came this question in September: Q. – What is this? The red oak tree this is on has all of its leaves.

A. – This appears to be one of the woolly oak leaf galls caused by parasitic (not on humans!) wasps. It is one of the hundreds of abnormal growths (galls) caused by interactions between these insects and oak leaves. They do not harm plants and, as expected, this has not resulted in

please see page 23

EDUCATIONAL UPDATE

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3 Captions: 1: Interveinal chlorosis suggestive of manganese deficiency on red maple; 2: Sweet birch, fall color and blue sky – Oh My! 3: Corn smut on sweet corn (Photo Credit: Kurt Winsley); 4: Seven-son flower with salmon colored sepals in the October sky; 5: A woolly oak gall, not damaging to plant health (Photo Credit: Scott Zanon)

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The Ohio Nursery & Landscape Association’s The Buckeye

EDUCATIONAL UPDATE

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9 Captions: 6: The Arbor-H For O-H-I-O (Photo Credit: Deb Kramer); 7: Do not forget the maples – sugar maples and sun illuminate the forest; 8: Another maple – this time triflower maple; 9: Ginkgo leaf drop in the November snow at OSU’s OARDC.

The Ohio Nursery & Landscape Association’s The Buckeye

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EDUCATIONAL UPDATE

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Captions: 10: Baldcypress straw collected by David Wiesenberg of the Wooster Book Company; 11: Fall foliage all arrayed for us on the boardwalk of Johnson Woods nature Preserve; 12: Larch leaves fading into fall; 13: Soon fall into winter our season of 2015 shall pass away.

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The Ohio Nursery & Landscape Association’s The Buckeye

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your oaks losing their leaves. They will soon, though!

Nature’s cycles move on – the Fall is coming.

And Now For Something Completely Different Not a tree, but of interest. From a sweet corn lover in northeast Ohio:

What the H?

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Who put the “H” in the “O-H-I-O”?: Last month, the challenge was put forth – trees that spoke the letters in the Buckeyes signature visual image, with “H being the most challenging. And the winner is… for an arbor-version of OSU’s “H” in O-H-I-O, it is Deb Kramer of Toledo, with her H-bonded maple.

Why Fall Matters Finally, though really only the beginning of a reset, it is that truly fabulous time of year for trees in Ohio and the northeastern area of the United States.

Showing Now, a la the tradition of Dawes Arboretum to feature that which is most wondrous each week at the Arb…Now is the season for fall color. Not quite as dramatic as insect metamorphosis, trees are not cockroaches as Kafka would say, but sometimes tree foliage is not just tree foliage as Freud did not say.

Welcome…to the Show! B Jim Chatfield Ohio State University Extension chatfield.1@osu.edu

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The Ohio Nursery & Landscape Association’s The Buckeye

EDUCATIONAL UPDATE

Q. - We were picking corn recently and noticed several stalks that had a strange growth on the ear.

Can you or one of your colleagues help us identify what this is and if it is simply an anomaly or if we should be concerned about it?

A. – Ah, it is a lovely example of corn smut, a fungal disease. Corn smut is caused by the fungal pathogen Ustilago maydis, which infects the corn ovaries and replaces kernels in the cob. It causes lower yields for corn farmers, especially for those growing sweet corn, but it is not a major problem agriculturally or horticulturally as the percentage of ears affected is typically minimal. The fungal growths themselves are mushroom-like and if harvested early, before being filled with blackish spores, are used in Mexican cuisine as “huitaloche.” The flavors of huitaloche are earthy and smoky, and as I can attest from a Fleshy Fungi class I used to teach, are excellent added to omelettes and stews. As for your sweet corn crop, remove infested ears from your planting to help reduce fungal inoculum for future crops.

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Feature

SUPPORT OF ONLA RESOLUTION Hi! I’m Dick Gooding. My brother Phil and I own a small but diverse design/build nursery & landscape operation in the Atwood Lake region of Eastern Ohio.

Gooding’s Nursery & Landscaping (G/N) started in 1950 as a part-time evergreen growing venture of our parents, turning full-time with full landscape services beginning at 1975. During the good years of the 1980’s and 90’s we annually employed 30+ individuals. Current post-recession timing, G/N only employs 17. One main reason will be mentioned below. Besides the owners’ 40 and 35 year full-time involvement, we have non-family staff boasting 30 year, 17 year, and several 15 year stints of employment. We try to foster a close-knit, ‘family business’ culture.

We are all in full support of the ONLA Board’s recent resolution in opposition to Issue 3, the legalization of marijuana for both medical and recreational use. I’d like to briefly share our story of why.

First, we truly desire our workplace to be a safe place for both our staff and our customers/clients we serve.

Marijuana use compromises this. From its inception, we participated in the ONLA’s group rating program and enjoyed true benefit of reduced Bureau of Worker’s Compensation (WC) rates. From 1990-1999 we averaged 4.5 WC claims per year. We had a total of 41 medicalonly claims and 4 lost-time claims. Then from 2000-2003, we had a rash of 16 medical-only and 4 lost-time claims involving a number of accidents (vehicular) and injuries to employees. We lost our group rating. Our WC annual payment increased from $20,000 to $40,000. This was a major financial burden for a small firm doing less than $1M gross sales/year. Being the President, I’m always the last to ‘know’ what is going on. But when the dust had settled, our older employees came forward and shared with me that basically all of the accidents/injuries of the individuals who worked for us in this latter timeframe, involved drugs, mainly marijuana.

We met with BWC in April 2003. Based on their recommendation, we became a Drug-Free Workplace.

24 The Buckeye

All owners and employees including our kids were to be tested. Immediately, two employees quit, not wishing to be drug tested. We later instituted the Drug-Free Safety Program (DFSP) with safety being the number one emphasis. From 2004-2014 we saw a reduction to 10 medical-only claims and 1 lost-time claim. In 2006, 2009, 2010 and 2013 we had zero (0) claims!

During 2004-2014 we have had 18 employees test positive for drug use. All 18 involved marijuana and 2 of them also had cocaine in their system. G/N chose to be a 2nd chance employer. That means if any of our employees test positive, if they will voluntarily enroll for counseling and if they can then test clean, we will provide a job for them again. That’s our commitment of wanting to help our employees with issues in their lives. But out of the 18 positive tests, we have had few start counseling, none finished it, and none came back to work drug-free at G/N. I truly believe in my heart, that they just did not desire to get clean. Are we now going to give them the opportunity to continue in this non-productive and unhealthy lifestyle by legalizing their drug of choice?

The business climate has improved. We certainly would like to hire additional staff and increase our number of crews. But here is one of the main reasons why G/N still only employs 17 people. The current perspective employee pool for us where people have both a valid driver’s license and can pass a drug test, has dried up. Immigration reform is stymied on the national level.

Where are we going to get employees? One thing for sure based on our firm’s experience, we will not compromise our DFSP status, we will not put our current employees at risk for injury by someone being impaired, we will not open up our company to unnecessary liability with our trucks and equipment on the road or on client properties, and we certainly will NOT vote for the legalization of marijuana.

We urge you, as fellow businesspersons to think this issue through before going to the polls. Look at what happened to us. Look at what is happening to and in your onla.org

own firm. Do your research. And don’t be the ‘last to know’ like me. Please vote NO on Issue 3.

Dick Gooding Past ONLA President Current Legislative Committee Member Gooding’s Nursery Inc. dickgooding1@gmail.com ••••••••••••••••••••••••••

WHEREAS, if passed, Issue 3 would make Ohio the first state to simultaneously legalize medical and recreational use of marijuana thus creating an unprecedented and severe economic, enforcement and administrative challenge for Ohio; and, WHEREAS, the Ohio Nursery and Landscape Association is comprised of family owned businesses who are concerned about the impact of recreational use of marijuana and its potential negative impact on the health of children and youth.

ONLA Board Resolution

NOW, THEREFORE, be it resolved by the Board of Directors of the Ohio Nursery and Landscape Association, that:

In Support of Issue 2 and In Opposition to Issue 3

SECTION 1: The board supports the proposed Ohio constitutional amendment known as Issue 2 that would bar the constitutional creation of business monopolies for the benefit of individuals.

WHEREAS, the Ohio General Assembly, by passage of House Joint Resolution 4, has placed a constitutional amendment on the 2015 Ohio General Election ballot that would “prohibit an initiated constitutional amendment that would grant a monopoly, oligopoly, or cartel, specify or determine a tax rate, or confer a commercial interest, right, or license to any person or nonpublic entity” known as Issue 2; and,

SECTION 2: On the basis of a profound allegiance to family and workplace safety, the board opposes the proposed Ohio constitutional amendment known as Issue 3 that would legalize a monopolistic enterprise for growing marijuana and legalize medical and recreational use of marijuana. B

WHEREAS, a proposed constitutional amendment known as Issue 3 has qualified for the 2015 Ohio General Election ballot would legalize medical and recreational marijuana and grant 10 monopolistic growing licenses to those financing its campaign; and, WHEREAS, the Ohio Nursery and Landscape Association takes an interest on matters of statewide importance, in that they impact freemarket competition and affect the business climate, and, WHEREAS, the Ohio Nursery and Landscape Association and its members have a long-held dedication to work place safety and drug-free work places and have a profound belief that measures promoting recreational marijuana compromise workplace safety; and,

Mineral and Peat Grown Sod for Sun and/or Shade, Blue Grass Blend, Improved Tall Fescue, Fine Leaf Fescue & Blue Grass Mix Contract Grown to Specifications.

Shredded Topsoil, Peat, and Custom Blending (Delivered or On-Site) Bark Mulch, Ties Custom Hauling

"Ohio Grown PROUDLY for over 50 years!”

onla.org

October 2015 25

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Look to the Future

History

Beauti

y Learned During the a

ification Project Students enrolled in the Landscape Construction class at Kent State University, Salem Campus (taught by Stan Jones); traveled to East Liverpool, Ohio where they worked on the initial phase of the beautification project at the Point of Beginning.

This is an often overlooked historical landmark that had fallen into a state of neglect in recent years.

The location marks “The Point of Beginning” of the America Rectangular Land Survey System by the Federal Government. On September 30, 1785, Thomas Hutchins, the first geographer of the United States, began the geographer line of the Seven Ranges, which would open what was then the Northwest Territory for settlement. This Rectangular System eventually extended across the continent and now includes Alaska and Hawaii. The visuals of the system are most apparent in the Plain States where roads and fences run North to South, and East to West. The monument is located near the three-way intersection of Ohio, Pennsylvania, and the northern tip of West Virginia. The survey was the first onla.org

mathematically designed system in any modern country, and is an object of study by officials of foreign countries as a basis for land development.

Members of the local community began an effort to make the site more attractive and inviting to passing motorists.

Heritage Thermal Services awarded Kent State University a $1000.00 Environmental Grant this past spring. That money was used

by Jones and his students to tackle the first phase of the beautification project, which involved building a wooden fence backdrop that also serves as a barrier to the hillside behind the site’s monument.

The students helped plan and design the project using surveying techniques and graphics learned through their coursework, taking into consideration the proximity of the marker to the road and the small “green” space surrounding it.

please see page 28

October 2015 27

continued from page 27

If additional financial support is received, Kent State University hopes to continue the next phase of this beautification project which includes concrete curbing, shrubbery, flowers and walkways.

In 1966 the “Point of Beginning” monument was approved by the Department of Interior as a Registered National Historic Landmark under the National Park Service. It is also listed as a national historic civil engineering landmark. B Stanley M. Jones, Associate Lecturer Maurice Peoples, Horticulture Facilities Coordinator Kent State University Salem, Horticulture Dept.

28 The Buckeye

onla.org

Business Buzz

What Needs to be Done to Increase the Value of Your Business?

Edward T. Wandtke Managing Director Wandtke & Associates 614-891-3111 Ed.wandtke@wandtke.com

As you near the end of the calendar year, how has your business performed? Did you achieve the revenue you desired, the profit that you budgeted for the year, or did you miss your targeted mark(s)? What caused you to be successful or less than you had hoped for? Now is the time to take a look at your business and examine in detail where the good, the bad and the ugly occurred.

Since most business owners are not experienced in this area, using an outside tool may provide you the insight to examine where you can focus your efforts to be more successful next year.

First you need to know - what are the value drivers of your business? Value drivers are like gears they keep your business moving. They measure growth, company recognition, marketing, leadership, innovation and more.

The following is an example of the gears that keep your green industry going. Answering these questions will provide insight into how well your business is operating.

Failing to look at these value driver questions will leave you in the dark. Do you want to still be in the dark at this time in 2016? Can you be increasing the value of your business next year if you knew what to be focused on?

One of the measures of a business’s effectiveness is what would someone pay you to buy your business?

Since this is a frequently discussed topic among many business owners, often owners throw out a number that is a seat of the pants belief for the value of their company. In reality, financial comparisons between specific companies often do not exist, but owners make assumptions about the transferability of information from a friend or competitor to their own business. Many business owners assume that a multiple of revenue or profit is a reliable indicator of the potential value of a business. This is far from reality.

Let’s examine what the value drivers are that buyers look at when determining the value of a business they may consider making an offer to buy.

Today’s business climate in the green industries is experiencing a renewal and expansion of services that is creating an opportunity for increasing revenue for most business owners. A renewal of consolidations in the green industry continues to see many companies being acquired or owners considering exploring that opportunity to monetize the investment in their company. Buyers send form letters asking a business owner to sell.

Do you know the value of your business if you decide to explore this potential opportunity or if you are interested in just having a current benchmark of your company’s value?

1. What has been the growth trend of revenue for the past five years?

2. How large is your market (tapped and untapped)?

3. What percentage of the market do you control?

4. How much revenue is recurring and how profitable is this compared to your other revenue?

5. How competitively strong is your position in your market?

6. How effectively have customers complemented your company on the performance of your work?

7. How different is your service/work compared to other companies in your market?

8. Does your company brand attract and retain your customers?

9. Is your gross profit as high as or higher than your competitors?

10. How diversified is your customer base?

11. Can steakholders (employees, customers, vendors, please see page 30

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October 2015 29

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continued from page 29

management) understand your company including performance, practice, culture, discipline and mission?

12. Are all of your financial records solid and would they be reviewable easily?

13. The marketing plan that you have is comprehensive and is analyzed and improved upon on an annual basis.

14. Your customer surveys and feedback includes high levels of customer satisfaction.

15. There is a strong level of management that is competent and backs up the owner in all areas of the business.

16. Your employees are well trained have a strong allegiance to the business and strive to improve all aspects of the company.

17. You have no pending law suits or outstanding legal areas needing to be resolved.

18. What product or service do you offer that is unique compared to other companies in your market?

Gaining an insight into your operational strengths and the potential value gaps for your business will be very helpful. To determine this, an owner needs to take a look

30  The Buckeye

at their business from 50 feet above the daily operational issues of the company.

The challenge for most business owners is to determine what actionable items should be worked on to have the greatest impact on increasing the value of their business.

Just guessing is not the best approach but rather it should cause you to seek outside input for guidance. There are many sources of assistance for this guidance and one of them is Mr. Jerry Gaeta business planning 843-886-3363 who will be speaking at this year’s ONLA Conference.

Another option is to contact the author at ed.wandtke@wandtke.com who can provide an electronic link to an interactive questionnaire that will assist you in identifying the potential prioritizing of actions that will have the highest impact on improving the value of your business both from personal, financial and operational areas.

Now is the time to start asking yourself - What can I do to increase the value of my business for 2016? This action should take priority over developing your budget for 2016 as it may influence the priority and focus on what you are doing for 2016. B

onla.org

Sense ofRevisited Place

By Design

Caption: Natural vegetation: Grasses and Hibiscus moscheutos; water’s edge has system to prevent erosion by waves.

As I mentioned in 2012, landscape designers, when attempting to integrate house and landscape through a unified and harmonious design, should try to draw inspiration from the surrounding terrain, the historic architecture, and the culture, thus creating a sense of place. I was reminded of this principle during my latest travels and then again when I was indexing and captioning my images.

Nowhere do culture, architecture, and landscapes intersect more graphically than in Paris, an old city rich in historic buildings and styles. For the most part, the landscape style is very formal and on a large scale.

However, every scene contained the kernel of an idea that could be transmuted into a feasible application for American landscapes.

One of the aspects of Parisian parks that I love is their widespread use by the populace. Such use is greatly encouraged, even going so far as having signs that say “Do walk and sit on the grass.” Many of the areas where people gather are shaded by alleés or groves of trees. It

seems to me that we could use this concept on many of our properties with large areas of lawn that are not used but only looked at and mowed. This concept of extensive lawn is a carryover from large English estates but, in trying to create a sense of place, we need to remember that this is America. Why not create a grove of trees with comfortable seating where family or visitors can gather? Beneath our feet, we could have a pine needle or wood chip floor. Such a property might once have been a woodland or a meadow that had not yet evolved into a woodland. By creating a refuge, we can recreate a sense of what used to exist.

Parisians seem to love bright color in their formal flower gardens. Since most Americans seem to be looking for low maintenance landscapes, they would not want to use the complex tapestry patterns of the Parisian gardens.

However, we could certainly weave colorful ornamental grasses, herbs, and vegetables into our informal gardens, perhaps even some large tender plants such as Ricinus communis, the Castor Bean Plant, with its large leaves and striking red, sputnik-like flowers. I was delighted

please see page 32

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October 2015 31

B

Top Right: A series of turquoise arches.

Bottom Right: This shows conifer echo to create sense of place.

continued from page 31

to see the use of chard and ornamental peppers in these tapestries. Colorful stems and fruits would pep up any garden. If we select colorful herbs and vegetables that are grown locally, we add to our sense of place.

Another aspect of Parisian parks that I admire is the greater use of architectural structures such as arbors and trellises. Not far from the entrance of the Promenade Planteé (the French equivalent of New York’s High Line), at Avenue Daumesnil, is a beautiful set of delicate arches that frame the concrete path. Such arches are repeated periodically, offering an interruption from the path that goes on and on. Some of the arches are almost totally hidden by luxuriant wisteria that bloomed earlier in the summer. Further along, painted the same turquoise, are trellises beside the path and curved benches. Many of our landscapes would be visually more appealing if we entered portions of them through colorful structures that implied a door to an outdoor room. Although all of these structures are quite formal, we can choose ones that reflect our urban or suburban or country locale.

Although the hardscape design on the Promenade Planteé was quite linear and some of the beds contained linear, formally pruned hedges, many of the border beds, containing mostly trees and shrubs, were much looser.

Landscapes need a structural outline to define them but as demonstrated in this park, the plantings can be more informal and, thus, lower maintenance. Most of the American residential landscape is not formal but it still needs definition.

A few weeks after being in Paris, I attended the Perennial Plant Association (PPA) symposium in Baltimore. A post conference tour focused on the Annapolis area and properties that abut the Chesapeake Bay or one of its tributaries. The two issues that needed to be addressed in the design of these properties were integrating the new landscapes with the existing vegetation and mitigating stormwater runoff so that it

32 The Buckeye

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Left: A formal bed at the Jardin du Luxembourg with brightly colored plants including Ricinus communis and opal basil.

Right: is use of Lobelia cardinalis and Rudbeckia fulgida var.fulgida as well as an ornamental grass.

would not pollute the Bay. There are many areas in Ohio with properties that abut natural water features, from streams and rivers to ponds and lakes.

Preserving a sense of place while dealing with pollution issues and erosion means that we need to carefully observe the existing vegetation. In the Annapolis area, it consisted primarily of water loving grasses and reeds as well as perennials such as Hibiscus moscheutos. The properties I visited added lots of ornamental grasses as an echo of leaf form and structure as well as some perennials that were local such as Lobelia cardinalis and Rudbeckia fulgida var.fulgida (Black-Eyed Susan is the Maryland state flower).

One of the gardens we visited was a home owner’s personal garden that reflected her interests in stormwater

onla.org

runoff and in creating a pollinator haven. She had constructed rain gardens near the street and her driveway to prevent the excess water from flooding the street as well as interior rain gardens and a stream (sometimes a dry stream, sometimes full of water) to absorb runoff.

She also loves conifers and had planted several that helped create a sense of place because there are many old conifers in her neighborhood.

Sense of place is an element of landscape design that can be difficult to create but, as uniqueness of terrain and locale disappear with the bulldozing of America, I think we should try. B Bobbie Schwartz, FAPLD Bobbie’s Green Thumb bobbie@bgthumb.com

October 2015  33

The Ohio Nursery & Landscape Association

2016 Media Kit

Effective and Affordable

Marketing Solutions

Powerful Marketing Outlets October 2014

• • • • • • • •

The Official Publication of the Ohio Nursery & Landscape Association

The Buckeye Magazine

Vol. 25, Issue 9

48-page, four-color publication distributed 10 times a year distributed to over 3,000 subscribers electronic edition sent to 10,000 digital subscribers ONLA website reader traffic from downloadable issues over 5000 total magazine readers advertiser feature page on ONLA website advertisers featured in electronic issue e-blast

CERTIFYING

THE NEXT GENERATION

ONLA E-zine YOUR AD HERE

• green industry updates, legislative reminders, ONLA news, upcoming events • emailed to 2000 readers on a monthly schedule • brand recognition

ONLA Website • 12,000 average monthly pageviews • one-stop location for all ONLA industry updates, LAP and event information, membership directory, classfied ads, CENTS and much more • Home Page locations available, 250 x 250 pixels YOUR AD HERE

E-zine Banner Rates ONLA Member Exclusive; two available per issue Specifications: 468 x 60 pixels Price: $120 per insertion

ONLA Website Advertising Rates Per Month ONLA Member Exclusive Button Ad Pricing Specifications: 250x250 pixels Home Page: $200 per month

Classified Ads

This classified service is available to advertise for sale, help wanted, and position wanted ads.

Price: $50 for ONLA members, $100 for non-members

• The Ohio Nursery & Landscape Association • 72 Dorchester Square, Westerville, Ohio 43081 • • p: 614. 899.1195 • f: 614.899.9489 •

Optimize Business Opportunities Half Page Vert.

3.5 x 10

Full Page 7 x 10

Half Page Horizontal 7x5

Quarter Page Vert.

3.5 x 5

Back Cover 7x9

The Buckeye Black & White Rates Per Insertion

Full Page Half Page Quarter Page Pre-Printed Inserts

ONLA Member Rates / Non-Member Rates

1x

3x

6x

$365 / $635 $220 / $390 $155 / $255 $475 / $540

$345 / $575 $200 / $355 $145 / $235 $440 / $510

$285 / $510 $175 / $310 $125 / $205 $405 / $490

10x $260 / $455 $165/ $270 $105 / $190 $380 / $445

Covers: inside add 20%, outside add 25%

The Buckeye Color Rates Per Insertion ONLA Member Rates / Non-Member Rates

1x Full Page Half Page Quarter Page Pre-Printed Inserts

3x

6x

$565 / $835 $420 / $590 $355 / $455 $675 / $740

$545 / $775 $400 / $555 $345 / $435 $640 / $710

$485 / $710 $375 / $510 $325 / $405 $605 / $690

10x $460 / $655 $365/ $470 $305 / $390 $580 / $645

Covers: inside add 20%, outside add 25%

Schedule The Buckeye produces 10 issues per year: January/February, March, April, May, June, July, August, September, October, November/December Web Ads may be run on any consecutive 30 days, per availablibility of ad space.

E-zines are distributed once per month. Please contact ONLA office for specific distribution dates relative to the dates you wish to advertise.

Cancellations Cancellation of ad space must be submitted in writing to the ONLA before the published closing date. Cancellations are not accepted after closing dates of each issue.

Acceptance The ONLA reserves the right to reject any advertising or to require that the word “advertisement” appear in any ad. The publication further shall be held harmless for any loss or expense resulting from claims or suits for any reason.

Agency Discounts & Billing A standard 15 percent discount is offered to advertisers working with advertising agencies on space charge only. Agency discount only applies to contractual advertisers. “In house” agencies do not qualify for discounts unless they serve at least two clients not related to their parent company. A 15% discount will be applied if paid in full upon signed contract. Billing is net 30 days. No agency discounts are granted to accounts past due 60 days. Accounts past due 60 days may be subject to cancellation.

Materials Print ads: Must be provided digitally. A $35 fee will be charged for ads not provided digitally. We work with a full-service printing company and can accept all types of electronic, high-resolutions files. Commonly accepted documents include: PDF, Photoshop, InDesign and PageMaker. File transfer media: Email (files less than 6MB), Flashdrive, dropbox, CD, and DVD. Images: 350dpi, CMYK or grayscale TIF or EPS; line art: 1200dpi, TIF or EPS. Website / Ezine ads: 72 dpi, RGB, JPG format, no animation. Button size: 250x250 pixels. Ezine size: 600x100 pixels.

Pre-printed inserts: Must be stitched into the center of the magazine. Insert quantities fluctuate. Call for more information.

Ads may be emailed to Amanda Domsitz at amanda@onla.org or mailed to the ONLA office, 72 Dorchester Square, Westerville, Ohio 43081.

Additional Charges ONLA will charge for all costs incurred in preparing mechanicals for submitted advertisements that do not meet The Buckeye specifications. Minimum production charge is $35. Priority is given to previously contracted advertisers.

Professional assistance is available in creating and altering ads. All costs for these services will be billed back to the advertiser ($35 minimum charge).

Deadlines Space reservations due the 1st of the month preceding publication. Ad materials due the 10th of the month preceding publication. (ie. for the August issue, reserve space by July 1st and send in adwork by July 10th).

Advertising Contract Agency: ____________________________________________ (If agency is placing this advertising, please list the client’s information.)

Company (to appear in advertiser’s index): _____________________________________________________________________ Billing Contact Name: _________________________________________________________________________________ Billing Address: ___________________________________________ City: _______________________________________ State: ____________ Zip: ______________ Phone Number: (______)_______________Fax: (______)___________________ Website:______________________________________ Email: ________________________________________________ The Buckeye Advertising Size: __________________ No. of Insertions: _____________ Rate: _____________ Campaign Schedule: ( ) Jan/Feb 2016 ( ) April 2016 ( ) June 2016 ( ) August 2016 ( ) October 2016

( ( ( ( (

) March 2016 ) May 2016 ) July 2016 ) September 2016 ) Nov/Dec 2016

Special Position: ( ) Inside Front Cover ( ) Inside Back Cover ( ) Outside Back Cover ( ) Specified Page Number ______

Outside cover additional 20% • Bleed & other special position: additional 10% •

E-zine No. of Insertions: _______________ Rate: _______________ ( ( ( ( ( (

) January 2016 ) March 2016 ) May 2016 ) July 2016 ) September 2016 ) November 2016

( ( ( ( ( (

Color: ( )Color ( )Black and white

The Buckeye Advertising Subtotal: _________________

Website Ad beginning: ______________ Ad ending: _____________ (if one month ad, 30 days after posting) Button Ad: ( ) Home Page ( ) Classifieds ( ) CENTS ( ) Calendar of Events

) February 2016 ) April 2016 ) June 2016 ) August 2016 ) October 2016 ) December 2016

E-zine Subtotal: _________________

Website Advertising Subtotal: _______________

Advertising Total: __________________ (Note: All ad insertions on this contract must run within 12 months of the first ad insertion. The ad rates stated herein are guaranteed for the number of insertions stated above.) Each ad is billed upon publication. The editor reserves the right to pull any ad on accounts 60 days past due. Standard 15 percent commission paid to recognized advertising agencies on display space ONLY when publication ready art is provided. Agency commission is not applicable if account is 30 days past due. The Company acknowledges that any changes in the above specifications and/or schedule cancellations must be in writing and must arrive at The Ohio Nursery & Landscape Association (ONLA) prior to the closing date for the issue in which the next insertion is scheduled. Ads cancelled after the space reservation deadline will be billed at 100 percent. If this contract is not fulfilled for any reason, the Company will be short rated (charged the highest applicable earned rate, which means that the rate on past and subsequent insertions will be readjusted to conform with the actual space used when it is less than the space originally contracted for by the advertiser or their agency). Advance payment may be required on accounts with poor payment history. The publisher reserves the right to hold the advertiser or its advertising agency jointly and severally liable for such monies as are due and payable. The above-stated rate is valid only if this contract is signed and returned to the ONLA before the space reservation deadline of the first scheduled insertion. This Advertising Contract is subject to all terms and conditions set forth in the 2016 Rate Card, issued October 1, 2015. The authorized representative of the Company has seen the rate card and understands the provisions therein.

By: ______________________________________ (Authorized Representative of the Company)

Date: ________

Payment Information: (if pre-paying) Check Enclosed (# Charge my: VISA

) MasterCard

By: ______________________________________ (Authorized Representative of the Agency) Date: ________

Name

Signature

Card Number

Exp. Date

• The Ohio Nursery & Landscape Association • 72 Dorchester Square, Westerville, Ohio 43081 • • p: 614. 899.1195 • f: 614.899.9489 •

B

PEST Newsletter

Excerpt from the PEST Newsletter About the P.E.S.T. Newsletter Over 22 years ago, Dr. David Shetlar joined The Ohio State University as an Extension Entomologist. He opted to continue printing Dr. Dick Miller’s BugDoc in partnership with the ONLA. Its new name is the PEST (Pest Evaluation & Suppression Techniques) Newsletter, and it’s printed biweekly from mid-March to midOctober.

Dealing with Yellowjackets!

happening well after dark. Then another sting in the back and one on the leg. I looked down and a yellowjacket was trying to sting through my shirt too! I immediately brushed that one off and got into the house without further incident. I looked out the window and noticed almost a dozen yellowjackets flying about the light trap!

Strange. Needless to say, I stayed in until the following morning!

I mentioned earlier that the yellowjacket populations seemed to be really down this summer, but these annoying critters seem to be making a comeback late this season. I hadn’t noticed them in my back yard until three weeks ago when one hit me on the shoulder while I was mowing my lawn! No, I didn’t get stung, but I noticed that one “strafed” me. I immediately recognized the sign and stopped my mower and walked back a few feet. I soon saw a steady stream of the little wasps exiting and entering a hole that had been constructed in an old bale of straw that had been left by the previous owners. I had planned to spread the straw about this last spring, but just didn’t get to it. I was able to mow around the area without disturbing the little ladies! I accomplished this task for two more mowings.

The following morning, there were no more wasps around the light trap. I took it down and found nearly 200 wasps inside the trap’s bucket! I looked towards the wasp nest location, and I saw a little disturbance of the nest opening. Looked like a skunk or raccoon had tried to dine on them! The following night, I was more cautious about checking the trap. I looked out and saw no wasps flying about. When I went out, however, I immediately spotted an opossum! I decided to go back inside! I only found a couple of wasps that night in the trap. Two days later, there were nearly 400 wasps in the trap and when I looked at the nest location, it looked like the opossum had struck again. This time there was a gaping hole in the nest. That rascal must have a snout and skin of steel!!

Unfortunately, there were still some upset wasps around the nest opening and these attacked my little poodle that got too close to the nest.

However, last week, around 11:00pm, I went out on my deck to check the insect light trap that I operate. I do this to capture some of the insects for later photographs!

As I was peering into the trap, I felt a sharp pain in my side. It felt like a sting, but I couldn’t believe that this was

I decided that I’d had enough of this nuisance, so I drenched the nest the following night with some ethyl acetate (fingernail polish remover). The following day, there were still a few wasps, but it was evident that the

38 The Buckeye

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nest had been mortally wounded. The following night, I discovered a small skunk dining on the remains of the wasp nest! So, I’m not sure it was the opossum or skunk or both!

It has been a long time since I’ve been stung by these black and yellow bandits. However, I feel that I wouldn’t have been stung except for the animals’ activities.

Bagworm Males Fly! I’m teaching an insect taxonomy class this fall semester and I have promised my students that I’ll bring in some extra families of insects for their collections. The bagworm is in a separate family of moths, but the adult males are rarely found unless you specifically look for them at the right time! One had somehow ended up in my light trap on campus (unusual as they fly during the day!), so I figured it was time to collect some bags to put into an emergence cage.

I knew of a Colorado spruce that had the top half of the tree defoliated by these pest, so I stopped by this last weekend to collect some of the male bags (they are usually the smaller ones). As I was removing the bags, I noticed quite a few yellowjackets also searching in and around the tree! I soon realized that they were also searching for male bagworms!

To emerge, the male bagworm pupa extends about a half inch from the bottom of their bag. Here, the pupa splits and the black, bee-like moth emerges, hardens its wings, then sets off in search of the females that remain inside their bags. When the male detects a receptive female (she produces a sex pheromone to broadcast her readiness), he pokes his abdomen into the bottom of

onla.org

the bag and mates. Apparently, the yellowjackets had figured this out and they were picking off the pupae as they extended out and the male moths as they remained motionless while mating! I never realized how vulnerable these males were!

After copulation, the female bagworm literally mummifies around the fertilized eggs that remain inside her body. This egg mass remains inside the bags for the winter and next spring! The eggs don’t hatch until early June when the tiny larvae spin down on stands of silk as they emerge from the bottom of the bags.

I mention this because one can still remove the bags and destroy the females or their eggs. This will eliminate the larvae the next season. Each female bag can contain 150-300 eggs! However, this would be difficult to do on the tree that I was visiting. There had to be several hundred bags and many were at the top where I couldn’t reach. In this case, I would recommend waiting until next June and make an insecticide application. However, if there are only a few dozen bags and they are within reach, removing them will certainly reduce the population. What was also interesting was that this one tree was among five other trees. The other spruces had no bags on them which also illustrates that certain trees, even of the same species, can be highly susceptible or highly resistant to a pest!

Oh, avoid pulling off the bags as the attachment silk can strip off the underlying bark. I use a sharp pocket knife, but a pair of scissors works well too!

Sign up for the PEST Newsletter at ONLA.org or call the ONLA office at 614-899-1195. B

October 2015 39

Increase Your Credibility By Getting Certified!

The ONLA is proud to offer the Ohio Certified Nursery Technician (OCNT) Program.

DescriPtion of sPecializations

PurPose The purpose of the OCNT Program is threefold: to improve the skill and knowledge of green industry employees; to have this improvement and professional qualifications recognized in the eyes of the public as well as within the landscape and nursery industry; and to provide a means of selfimprovement and increased worth to the employee.

Garden Center The retail nursery is the information center on which homeowners have come to rely for dependable horticultural expertise.

In order to provide sound scientific horticultural advice to customers, the garden center employee must be knowledgeable in a wide variety of subjects including proper plant usage, plant health, soils, turfgrass management, landscape design, proper planting and maintenance of nursery stock and more.

Grower The grower is the base of the green industry.

In order to have healthy plants to sell, the nursery employee must be knowledgeable in a wide variety of subjects including plant identification, development and health; growing and harvesting techniques; plant nutrients; pest and disease elimination; plant maintenance and more.

Landscape The public, architects and contractors have come to rely on landscape contractors and installers for dependable landscape construction techniques and horticultural expertise. In order to provide sound scientific horticultural advice and proper installation, the landscape installer must be knowledgeable in a wide variety of areas including plant identification, plant usage, plant health, soils, turfgrass management, use of pesticides, construction techniques, design, sales and more.

Core Core is important to all aspects of the Green Industry. Plant ID, Professionalism, Safety & First Aid are examples of the Core chapters of which all nursery and landscape professionals should have knowledge.

Ohio Certified Nursery Technician - Exam Application

Application Instructions: Fill out one form per applicant. Make copies as needed. Print or type information. Return completed application with proper payment to The Ohio Nursery & Landscape Association, 72 Dorchester Square, Westerville, OH 43081; Fax: (614) 899-9489.

Application Deadline: Monday, December 28, 2015 or register at onla.org Name :________________________________________________________________________________________________________________ Home Address:__________________________________________________________ Email:__________________________________________ City:___________________________________________ State:_________ Zip:____________ Phone:_________________________________ Company Name:________________________________________________________________________________________________________ Address:_______________________________________________________________ Email:_________________________________________ City:___________________________________________ State:_________ Zip:____________ Phone:_________________________________ Monday, January 11, 2016 Garden Center test Tuesday, January 12, 2016 Grower test Wednesday, January 13, 2016 Landscape + Core Test Pricing & Location: (ONLA will verify membership) ONLA Member: $35.00 per test Non-member: $70.00 per test 9:00 a.m. Greater Columbus Convention Center B200, 400 N. High Street, Columbus, OH 43215

Payment Methods:

Employer’s Statement (REQUIRED!): I confirm that the above applicant meets the OCNT eligibility requirements: • Worked 1000 hours in the Green Industry or • Worked 500 hours in the Green Industry and is currently enrolled in or has successfully completed a recognized Horticultural Program (i.e. college or high school) or • Worked 1500 hours as a volunteer in the Green Industry at an arboretum, botanical garden or as a master gardener Employer Signature:___________________________________________

Check enclosed—Check #:____________________

VISA

MasterCard

Card Number:________________________________________ Exp. Date:_______ 3 Digit:______ Signature:_________________________ Additional information: Attendees should arrive 15 minutes prior to testing time! NO ONE will be admitted after the classroom doors have closed. After sending payment, you will receive a copy of this form stamped “CONFIRMED.” You must bring this copy and Photo I.D. with you to the testing site. No refunds will be given after the application deadline. Questions? Call the ONLA at (614) 899-1195.

40 The Buckeye

onla.org

Industry Calendar

View www.onla.org for seminars, events, trade shows and more! O designates qualifying OCNT recertification events

October 2, 2015- ONLA Scholarship Entry Deadline O October 6, 2015- ONLA Regional Education, Hardscapes: How to Build an, In-Demand Business, Maumee, Ohio

November 10, 2015- Free Safety Seminar, Columbus,Ohio, “Improving Safety Performance through Effective Safety Training” Gary Hanson, President American Safety and Health Management Consultants, Inc.

October 6, 2015- ONLPAC Fall 2015 Event, Worthington, Ohio, Join hosts, Josh & Sara Posey as they welcome Ohio Auditor of State, Dave Yost who will be speaking at the “Backyard Cocktails & Hors d’oeuvres” in support of the Green Industry.

November 12, 2015- Free Safety Seminar, Akron,Ohio, “Improving Safety Performance through Effective Safety Training” Gary Hanson, President American Safety and Health Management Consultants, Inc.

O October 7, 2015- ONLA Regional Education, Hardscapes: How to Build an, In-Demand Business, Rittman, Ohio

November 16, 2015- Free Safety Seminar, Hamilton, Ohio, “Improving Safety Performance through Effective Safety Training” Gary Hanson, President American Safety and Health Management Consultants, Inc.

O October 8, 2015- ONLA Regional Education, Hardscapes: How to Build an, In-Demand Business, New Albany, Ohio October 15, 2015- OCNT Testing, Westerville, Ohio. ONLA is now having Ohio Certified Nursery Technician (OCNT) testing once a month at the ONLA office.

See ONLA.org for an application.

November 19, 2015- OCNT Testing, Westerville, Ohio. ONLA is now having Ohio Certified Nursery Technician (OCNT) testing once a month at the ONLA office.

See ONLA.org for an application.

O January 11-13, 2016- CENTS Marketplace & University, Columbus, Ohio.

CENTS (Central Environmental Nursery Trade Show) is Ohio’s Green Industry Convention brought to you by The Ohio Nursery & Landscape Association. Over the years, CENTS has added an education program alongside the trade show. CENTS Marketplace & University is built strong from the ground up by you: the people who make it the largest convention of its kind in the Midwest. CENTS brings thousands of green industry professionals together each year to learn, to experience, and to grow. From the newest plant species to the most exciting business trends to the freshest ideas to ignite your customers’ interest—it’s all here, because we grew it that way, together. Deep roots, broad reach, lasting fruit, year after year.

Visit centsmarketplace.com for additional information. B

N U R S E R Y

Quality and Service G A R D E N C E N T E R is the Nature L A N D S C A P E of our Business

Call Us for all your nursery needs including Quotes, Availability or a Catalog

1-877-722-7337 411 N. State Route 235 Fax 937-845-9731

onla.org

New Carlisle, OH 45344 www.scarffs.com

October 2015 41

Advertisers’ Index Big Trees Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 18 bigtreegroup.com Buckeye Resources. . . . . . . . . . . . . . . . . . . . . . 23 The Official Publication of the Ohio Nursery & Landscape Association

buckeyeresources.com The Buren Insurance Group. . . . . . . . . . . . . . . 33 coveryourgrass.com

The Buckeye is the nursery and landscape industry’s authoritative voice in Ohio.

Second to none in editorial and graphic quality, The Buckeye publishes a wide range of editorial features on the green industry’s key issues.

The Buckeye is another example of how the ONLA leads, promotes, and facilitates the success and growth of green industry businesses.

The Buckeye is published 10 times each year with a circulation of over 5,000 each issue and an

estimated readership of over 10,000. Advertisers benefit from an industry-specific audience, with distribution to professional nursery, landscape and independent garden center businesses and individuals, certified green industry professionals, educators/researchers, and subscribers.

Access Ohio’s $4.9 billion industry. Contact Amanda to learn how your business can benefit from becoming an advertiser in The Buckeye.

800.825.5062 amanda@onla.org

CENTS 2016. . . . . . . . . . . . . . . . . . . . . . . . . . . OBC cents16.com Ernst Seeds. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 ernstseed.com Everris. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 everris.us.com Green Velvet Sod Farms Ltd.. . . . . . . . . . . . . . 30 greenvelvet.com Hobby Nursery. . . . . . . . . . . . . . . . . . . . . . . . . 41 hobbynursery.com JCB of Ohio. . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 burnsjcb.com Klyn Nurseries, Inc. . . . . . . . . . . . . . . . . . . . . . . 5 klynnurseries.com Medina Sod Farms. . . . . . . . . . . . . . . . . . . . . . 25 medinasodfarms.com Millcreek Gardens, LLC . . . . . . . . . . . . . . . . . . 32 mgohio.com Pine Hollow Farm. . . . . . . . . . . . . . . . . . . . . . . 23 pinehollowfarmltd.com Scarff’s Nursery, Inc.. . . . . . . . . . . . . . . . . . . . . 41 scarffs.com Smith’s Gardens, Inc.. . . . . . . . . . . . . . . . . . . . 14

ONLA Classified Advertising: onla.org

The online classified service can be found on onla.org along with the complete postings. New ads will be added as soon as they are submitted to the ONLA. For more information, please contact the ONLA office at (614) 899-1195. The ONLA reserves the right to refuse ads. As we go to press, here are the ads posted on onla.org’s online Classified Section:

smithsgardensinc.com Spring Meadow Nursery. . . . . . . . . . . . . . . . . . 7 colorchoiceplants.com Unilock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC unilock.com

•

Landscape Sales Professional, Grunder Landscaping Company, Miamisburg, Ohio

•

Greenhouse Manager, The Ohio State University OARDC, Wooster, Ohio

•

Landscape Irrigation Technician, Landfare Ltd., Columbus, Ohio

Walters Gardens Inc. . . . . . . . . . . . . . . . . . . . . IFC unilock.com

Ad Rates & Info Contact Amanda Domsitz 614.899.1195 amanda@onla.org

42 The Buckeye

2016 FEATURED SPEAKERS We’re excited to announce that CENTS 2016 will offer landscape architects, designers, contractors and technicians, arborists, growers and garden centers over 120 classes and CEUs from leading organizations. Our programs, led by nationally renowned experts cover everything from bugs to bushes, and balance sheets to business management. Your whole team will benefit from CENTS education programs. Check out a few of our featured speakers!

Charlie Hall Professor & Ellison Chair Department of Horticultural Sciences - Texas A&M University

Kelly Norris Director of Horticulture Greater Des Moines Botanical Garden

Peter Zale, Ph.D Breeder and Curator of Plants Longwood Gardens, PA

Registration opens in October.

Visit cents16.com often for updates.

• Multiple packages and education options available • January 11-13, 2016 (Monday – Wednesday)

New Show Dates!

January 11-13, 2016 Greater Columbus Convention Center, Columbus, Ohio CALL 614.899.1195 OR LEARN MORE AT

CENTS16.COM/ATTEND

Philip van Wassenaer, B.Sc. Environmental Sciences, Master of Forest Conservation Urban Forest Innovations, Inc.

Travis Beck Director of Horticulture Mt. Cuba Center

Mark Chisholm 4 time - ISA International Tree Climbing Champion Aspen Tree Expert Company & Team STIHL

Susanne Woodell Historic Gardens Manager Biltmore Estate

Cuba Center

Daniel A. Potter Professor of Entomology University of Kentucky

Cuba Center

CENTS provides the ideal platform to communicate and interact with industry leaders, suppliers, colleagues and educators!

• Personalize your education program with industry experts via pre-con intensives, classroom training, grower tours and hands-on demos • Choose from 120+ courses delivered by a diverse array of educators • Earn certified CEUs from ASLA, ODA, APLD, ISA, OCNT and more • Network with experts and next generation professionals • Experience the redesigned, interactive tradeshow floor • FREE technician-based, hands-on training on the tradeshow floor