WEEK 7 LISTING PERFORMANCE REPORT
7811 Carlyle Ave MIAMI BEACH, FL
Marketing Activity
Broker Open House held: April 1, 2026 (12:00 PM – 2:00 PM)
“Bubbles & Bites” agent event
Attendance: 5 agents
Email outreach this week: 625 ONE Sotheby’s agents 1,194 top-producing Miami Beach agents
Additional outreach:
Targeted marketing to Sotheby’s agents in New York, Connecticut, and New Jersey, expanding exposure to key feeder markets
Unbranded brochure remains in circulation among 401 top-producing Miami Beach agents for client sharing
Large-format 3D renderings displayed at the property to enhance on-site presentation
Ongoing marketing efforts: Retargeting digital campaign
Reverse prospecting to identify active buyers
Exposure
Marketing remains restricted to agent network only
Property is not yet syndicated to public platforms (Zillow, Realtor.com, etc.)
No consumer-facing marketing has been activated at this stage
Internal & Global Brokerage Exposure:
Continued visibility within ONE Sotheby’s International Realty network (Miami-Dade & Broward)
Direct outreach to top-producing agents
International exposure through Sotheby’s global network, reaching agents beyond the local market
2 buyer showings completed
1 interested party identified
Activity remains measured, which is expected given the controlled exposure and absence of full market visibility
Next Steps & Strategy
The property remains in a controlled pre-market phase, with early activity including showings and an interested party We will continue targeted outreach and plan to host another Broker Open next week while completing the remaining items
Once ready, we will transition to full marketing, including public syndication, public open houses, social media campaigns, and the release of the 3D tour and video assets to drive increased visibility and buyer activity
