Week 7 Report - 7811 Carlyle

WEEK 7 LISTING PERFORMANCE REPORT 7811 Carlyle Ave MIAMI BEACH, FL

Overview Following the last update on April 6th, the property continues to be positioned under a limited exposure strategy, with marketing focused on agents only while finalizing remaining items.

This approach allows us to control the introduction of the property and prepare for a strong, fully optimized public launch.

To date, we have conducted 2 buyer showings, with one party expressing interest, indicating early engagement despite the limited exposure.

Marketing Activity Broker Open House held: April 1, 2026 (12:00 PM – 2:00 PM) “Bubbles & Bites” agent event Attendance: 5 agents Email outreach this week: 625 ONE Sotheby’s agents 1,194 top-producing Miami Beach agents Additional outreach: Targeted marketing to Sotheby’s agents in New York, Connecticut, and New Jersey, expanding exposure to key feeder markets Unbranded brochure remains in circulation among 401 top-producing Miami Beach agents for client sharing Large-format 3D renderings displayed at the property to enhance on-site presentation Ongoing marketing efforts: Retargeting digital campaign Reverse prospecting to identify active buyers

Exposure Marketing remains restricted to agent network only Property is not yet syndicated to public platforms (Zillow, Realtor.com, etc.)

No consumer-facing marketing has been activated at this stage Internal & Global Brokerage Exposure: Continued visibility within ONE Sotheby’s International Realty network (Miami-Dade & Broward) Direct outreach to top-producing agents International exposure through Sotheby’s global network, reaching agents beyond the local market

Activity 2 b u ye r s h o w i n g s c o m p l e t e d 1 i n t e re s t e d p a r t y i d e n t i f i e d A c t i v i t y re m a i n s m e a s u re d , w h i c h i s e x p e c t e d g i v e n t h e c o n t ro l l e d e x p o s u re a n d a b s e n c e o f f u l l m a r ke t v i s i b i l i ty.

Next Steps & Strategy T h e p ro p e r t y re m a i n s i n a c o n t ro l l e d p re - m a r k e t p h a s e , w i t h e a r l y a c t i v i t y i n c l u d i n g s h ow i n g s a n d a n i n t e re s t e d p a r ty. We w i l l c o n t i n u e t a rge t e d o u t re a c h a n d p l a n t o h o s t a n o t h e r B ro k e r O p e n n e x t w e e k w h i l e c o m p l e t i n g t h e re m a i n i n g i t e m s .

O n c e re a d y, we w i l l t ra n s i t i o n t o f u l l m a r ke t i n g , i n c l u d i n g p u b l i c sy n d i c a t i o n , p u b l i c o p e n h o u s e s , s o c i a l m e d i a c a m p a i g n s , a n d t h e re l e a s e o f t h e 3 D t o u r a n d v i d e o a s s e t s t o d r i ve i n c re a s e d v i s i b i l i ty a n d b u ye r a c t i v i ty.

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