Week 4 Report - 7811 Carlyle ave

WEEK 4 LISTING PERFORMANCE REPORT 7811 Carlyle Ave MIAMI BEACH, FL

Overview The property continues to be positioned under a limited exposure strategy, targeting agents only while finalizing remaining items.

This controlled approach allows us to maintain discretion and ensure the property is fully prepared before initiating a full public launch.

Marketing Activity Broker Open House held: April 1, 2026 (12:00 PM – 2:00 PM) “Bubbles & Bites” agent event Attendance: 5 agents Email outreach: Targeted campaigns sent to top producers, ONE Sotheby’s agents, and reverse prospecting — totaling 2,485 agents contacted Unbranded brochure created and distributed to 401 top-producing Miami Beach agents for direct client sharing Large-format 3D renderings printed and displayed at the property, enhancing on-site presentation and helping agents and buyers visualize the completed outdoor space A second Broker Open House is being scheduled for next Wednesday to continue targeted exposure and generate additional feedback.

Exposure Marketing remains restricted to agent network only Property is not yet syndicated to public platforms (Zillow, Realtor.com, etc.)

No consumer-facing marketing has been activated at this stage Internal Brokerage Exposure: Presented to ONE Sotheby’s International Realty agents across Miami-Dade and Broward counties Distributed through internal agent communications and email campaigns Shared directly with top-producing agents within the brokerage network This approach ensures the property is being introduced to a highly qualified agent pool and active buyers prior to broader public release.

Next Steps & Strategy T h e p ro p e r t y re m a i n s i n a c o n t ro l l e d p re - m a r k e t p h a s e , w i t h e x p o s u re i n t e n t i o n a l l y l i m i t e d t o t a r g e t e d a g e n t s a n d q u a l i f i e d b u ye r s . C u r re n t a c t i v i t y i s m o d e s t , w h i c h i s e x p e c t e d g i v e n t h e a b s e n c e o f p u b l i c m a r k e t i n g a n d o n g o i n g i m p ro v e m e n t s , i n cl ud in g t he p oo l in sta ll a ti on .

We w i l l c o n t i n u e t a rge t e d o u t re a c h a n d h o s t a n a d d i t i o n a l B ro ke r O p e n t o i n c re a s e a w a re n e s s a n d ga t h e r f e e d b a c k . T h e f o c u s re m a i n s o n c o m p l e t i n g t h e p ro p e r t y a n d p re p a r i n g f o r f u l l m a r k e t e x p o s u re .

O n c e re a d y, we w i l l t ra n s i t i o n t o a c o m p re h e n s i ve m a r ke t i n g l a u n c h , i n c l u d i n g p u b l i c s y n d i c a t i o n a n d f u l l re l e a s e o f a l l m a r k e t i n g a s s e t s , w h i c h i s e x p e c t e d t o s i g n i f i c a n t l y i n c re a s e v i s i b i l i ty, s h ow i n g s , a n d b u ye r e n ga ge m e n t .

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