WEEK 4 LISTING PERFORMANCE REPORT
7811 Carlyle Ave
MIAMI BEACH, FL
Overview
The property continues to be positioned under a limited exposure strategy, targeting agents only while finalizing remaining items.
This controlled approach allows us to maintain discretion and ensure the property is fully prepared before initiating a full public launch.
Marketing Activity
Broker Open House held: April 1, 2026 (12:00 PM – 2:00 PM)
“Bubbles & Bites” agent event
Attendance: 5 agents
Email outreach:
Targeted campaigns sent to top producers, ONE Sotheby’s agents, and reverse prospecting — totaling 2,485 agents contacted
Unbranded brochure created and distributed to 401 top-producing Miami Beach agents for direct client sharing
Large-format 3D renderings printed and displayed at the property, enhancing on-site presentation and helping agents and buyers visualize the completed outdoor space
A second Broker Open House is being scheduled for next Wednesday to continue targeted exposure and generate additional feedback.
Exposure
Marketing remains restricted to agent network only
Property is not yet syndicated to public platforms (Zillow, Realtor.com, etc.)
No consumer-facing marketing has been activated at this stage
Internal Brokerage Exposure:
Presented to ONE Sotheby’s International Realty agents across Miami-Dade and Broward counties
Distributed through internal agent communications and email campaigns
Shared directly with top-producing agents within the brokerage network
This approach ensures the property is being introduced to a highly qualified agent pool and active buyers prior to broader public release.
Next Steps & Strategy
The property remains in a controlled pre-market phase, with exposure intentionally limited to targeted agents and qualified buyers. Current activity is modest, which is expected given the absence of public marketing and ongoing improvements, including the pool installation.
We will continue targeted outreach and host an additional Broker Open to increase awareness and gather feedback The focus remains on completing the property and preparing for full market exposure
Once ready, we will transition to a comprehensive marketing launch, including public syndication and full release of all marketing assets, which is expected to significantly increase visibility, showings, and buyer engagement
