Week 2 report - 7811 Report

Week 2 - Market Launch

LISTING PERFORMANCE REPORT 7811 Carlyle Ave MIAMI BEACH, FL

Overview The property continues to receive strong exposure following its full market launch.

Buyer activity remained steady this week with 4 private showings and 4 groups attending the Public Open House, including 2 direct buyers and 2 represented buyers.

Online engagement also continues to trend upward across all major marketing platforms.

Marketing Activity Public Open House hosted: Saturday | 12:00 PM – 4:00 PM 4 buyer groups attended 2 direct buyers 2 represented buyers 4 private showings conducted this week Next Public Open House scheduled: Sunday | 11:00 AM – 2:00 PM Email Marketing Continued exposure through: ONE Sotheby's International Realty network Top-producing Miami Beach agents Reverse Prospecting campaigns Digital Marketing Zillow Showcase Homes.com Premium Matterport 3D Tour Interactive Floor Plans Ongoing retargeting campaign Continued social media promotion

Exposure The property continues to receive full public exposure across all major real estate platforms.

Current Online Performance Homes.com 10,508 total views 1,157 display ad views 64 property detail page views 993 top-of-search appearances 12 Matterport tour views 19 floor plan views 59 minutes of Matterport engagement 2 brochure/property shares Zillow 826 listing views 55 saves Continued visibility within ONE Sotheby’s International Realty network (Miami-Dade & Broward) Direct outreach to top-producing agents International exposure through Sotheby’s global network, reaching agents beyond the local market Internal & Global Brokerage Exposure Continued promotion through ONE Sotheby's International Realty Marketing distributed to top-producing local agents International outreach through Sotheby's global network, including key feeder markets in New York, Connecticut, and New Jersey.

Activity 4 p r i va t e s h ow i n g s 4 Op e n H o u se a t te n d e es C o n t i n u e d f o l l o w - u p w i t h i n t e re s t e d b u ye r s a n d c o o p e r a t i n g a g e n t s T h e c o m b i n a t i o n o f i n c re a s e d o n l i n e e n ga g e m e n t a n d c o n s i s t e n t s h o w i n g a c t i v i t y re f l e c t s g ro w i n g a w a re n e s s f o l l o w i n g t h e p ro p e r t y ' s f u l l p u b l i c l a u n c h .

Highlights Since Last Week H o m e s .c o m v i e w s : 5, 9 0 1 1 0, 5 0 8 ( +78 % ) Z i l l ow v i ews : 5 8 0 8 2 6 ( + 4 2 % ) Z i l l o w s a ve s : 3 6 5 5 ( + 5 3 % ) 4 p r i va t e s h ow i n g s 4 Op e n H o u se a t te n d e es N ex t O p e n H o u s e s c h e d u l e d

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