Week 1 Report - 7811 Carlyle ave

WEEK 1 LISTING PERFORMANCE REPORT 7811 Carlyle Ave MIAMI BEACH, FL

Overview The property at 7811 Carlyle Ave is currently being positioned under a limited marketing strategy while finalizing pool installation and remaining city-related items. During this phase, exposure has been intentionally focused on targeted agent outreach rather than a full public launch, allowing us to control how the property is introduced to the market.

All marketing assets, including photography, video, and digital materials, have been completed and are ready for release. This ensures we are fully prepared to transition quickly into a full-scale marketing campaign once the property is fully completed and compliant, maximizing impact and buyer engagement at launch.

Marketing Strategy The property is currently being marketed under a limited exposure strategy while finalizing pool installation and city-related items.

All core marketing assets (photography, video, 3D tour, and digital content) have been completed and are ready for release. Full public exposure will begin once the property is fully cleared and positioned for launch.

Marketing Activity Broker Open: March 25, 2026 (12:00 PM – 2:00 PM) Targeted Outreach: 868 Miami Beach agents 44 agents via reverse prospecting 327 Sotheby’s agents Total: 1,239+ agents contacted Broker Open invitation + Just Listed campaign distributed

Additional Exposure Presented at Sotheby’s internal meeting (Miami-Dade & Broward) Submitted to Sotheby’s International Open House Showcase Paid social media campaign: ~4,000 views (Week 1)

Marketing Materials Printed property brochures prepared Large-format canvas renderings for backyard/pool ordered for on-site presentation

Summary & Next Steps T h e p ro p e r t y i s c u r re n t l y i n a c o n t ro l l e d p re - m a r k e t p h a s e , a l l o w i n g u s t o b u i l d i n i t i a l a w a re n e s s w h i l e f i n a l i z i n g t h e re m a i n i n g i t e m s , i n c l u d i n g p o o l i n s t a l l a t i o n a n d c i t y - re l a t e d a p p ro v a l s . A l l c o re m a r k e t i n g a s s e t s a n d m a t e r i a l s h a v e b e e n c o m p l e t e d a n d a re re a d y f o r i m m e d i a t e re l e a s e , p o s i t i o n i n g u s t o m o v e q u i c k l y o n c e t h e p ro p e r ty i s f u l l y re a d y.

U p o n c o m p l e t i o n , we w i l l a c t i va t e t h e f u l l m a r ke t i n g c a m p a i g n , i n c l u d i n g p u b l i c sy n d i c a t i o n a c ro s s a l l m a j o r p l a t fo r m s , re l e a s e o f p h o t o g ra p h y, v i d e o, a n d 3 D t o u r, a n d e x p a n d e d d i g i t a l a n d a g e n t o u t re a c h .

T h i s t ra n s i t i o n i s ex p e c t e d t o s i g n i f i c a n t l y i n c re a s e v i s i b i l i ty, s h ow i n g a c t i v i ty, a n d o v e r a l l b u ye r e n ga g e m e n t , a l l o w i n g u s t o c a p i t a l i ze o n a s t ro n g a n d w e l l - p re p a re d m a r ke t d e b u t .

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