Week 1 report - 12123 NW 15

WEEK 1 LISTING PERFORMANCE REPORT 12123 NW 15th Ct Coral Springs

Overview The launch of 12123 NW 15th Ct generated strong initial traction during its first week on the market. A coordinated marketing rollout—including professional photography, full MLS syndication, broker outreach, targeted email campaigns, and paid digital advertising—positioned the property in front of both active buyers and local agents immediately after going live.

Buyer interest translated quickly into action. The home experienced steady private showing activity alongside solid open house attendance, supported by strong online engagement across major platforms. This early momentum resulted in three written offers within the first week, confirming both market demand and effective pricing.

Marketing Actions Completed To ensure maximum exposure and strong initial momentum, the following marketing actions were executed during the first week of launch: MLS Launch & Full Syndication Property listed on the MLS and syndicated to all major real estate portals, ensuring broad national and local visibility.

Broker Outreach Targeted broker blast distributed to local and regional agents to generate early agent awareness and showing activity.

Paid Digital Advertising Paid social media campaign launched to promote the open house, generating strong visibility, click-through activity, and increased buyer traffic.

Open House Marketing & Execution Open house held Saturday from 1–4 PM, supported by digital advertising and direct outreach, resulting in meaningful buyer attendance.

Email Marketing Campaign Email campaign sent to 1,050 targeted recipients, including active buyers and agents.

Upcoming Marketing Enhancement 3D Matterport virtual tour scheduled for February 18 to further enhance online presentation and attract out-of-area buyers.

email blasts

Exposure & Engagement

print materials

Feedback & Market Response B u ye r f e e d b a c k a n d m a r k e t a c t i v i t y d u r i n g t h e f i r s t w e e k i n d i c a t e a s t ro n g i n i t i a l re s p o n s e . S h o w i n g v o l u m e a n d o p e n h o u s e t r a f f i c re f l e c t s o l i d i n t e re s t f ro m q u a l i f i e d b u ye r s , s u p p o r t e d b y h i g h o n l i n e e n ga g e m e n t a n d t a r g e t e d m a r k e t i n g e x p o s u re .

Fe e d b a c k f ro m a ge n t s a n d b u ye rs h a s b e e n ge n e ra l l y p o s i t i ve, w i t h i n t e re s t t ra n s l a t i n g q u i c k l y i n t o a c t i o n a b l e d e m a n d . T h e p ro p e r ty ’s p r i c i n g a n d p re s e n t a t i o n h a v e re s o n a t e d w i t h t h e c u r re n t m a r k e t , c o n t r i b u t i n g t o e a r l y m o m e n t u m a n d m u l t i p l e w r i t t e n o f fe rs w i t h i n t h e f i rs t we e k o f m a r ke t i n g .

Summary T h e f i r s t w e e k o f m a r k e t i n g f o r 1 2 1 2 3 N W 1 5 t h C t h a s b e e n h i g h l y e f f e c t i ve . A c o m p re h e n s i v e l a u n c h s t r a t e g y c o m b i n i n g M LS e x p o s u re , b ro k e r o u t re a c h , p a i d d i g i t a l a d v e r t i s i n g , e m a i l m a r k e t i n g , a n d o p e n h o u s e a c t i v i t y g e n e r a t e d s t ro n g v i s i b i l i t y a n d c o n s i s t e n t b u ye r e n ga g e m e n t .

T h i s m o m e n t u m re s u l t e d i n t h re e w r i t t e n o f fe rs d u r i n g We e k 1 , va l i d a t i n g b o t h t h e i n i t i a l p r i c i n g s t r a t e g y a n d ove r a l l m a r k e t p o s i t i o n i n g . W i t h a d d i t i o n a l m a r k e t i n g e n h a n c e m e n t s s c h e d u l e d , i n c l u d i n g t h e u p c o m i n g 3 D M a t t e r p o r t t o u r, t h e p ro p e r ty re m a i n s w e l l - p o s i t i o n e d a s t h e s e l l e r re v i e w s o f f e r s a n d d e t e r m i n e s n e x t s t e p s t o m a x i m i ze v a l u e .

2025 ONE Sotheby’s International Realty. All rights reserved. Sotheby’s International Realty and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty A liates LLC and used with permission. ONE Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, a liated with or related to Sotheby’s International Realty A liates LLC nor any of its a liated companies. The information contained herein is deemed accurate but not guaranteed. Pricing subject to change without notice. This communication has been sent to a general market segment and pursuant to the applicable rules, is not intended to be a solicitation to any recipient who may have entered into an agreement with another broker. We are happy to work with them and cooperate fully.