LISTING PERFORMANCE REPORT
17121 Collins ave #2608
Marketing Actions Completed
Broker Outreach & Prospecting
• Continued direct outreach to luxury brokers throughout South Florida
• Reverse prospecting campaigns targeting agents with qualified buyer matches
• Exposure shared across ONE Sotheby’s internal agent network and feeder markets
• Follow-up communication with agents who previously expressed interest in the residence
Advertising & Digital Exposure
• Ongoing social media advertising campaigns targeting luxury buyers
• Retargeting campaigns to maintain repeated buyer visibility online
• Continued promotion utilizing updated digital assets and premium listing placement
Listing Enhancements
• Zillow Showcase activation completed
• Zillow 3D Showcase Preview integrated into listing presentation
• Ongoing optimization of listing presentation across major platforms
• Monitoring of buyer engagement metrics and traffic performance
Enhanced Digital Marketing
Zillow Showcase Program
The property is now featured within Zillow Showcase — Zillow’s premium luxury listing enhancement program designed to maximize visibility and buyer engagement.
Key benefits include:
• Priority placement within Zillow search results
• Enhanced visual presentation with upgraded photography display
• Integrated 3D virtual tour experience directly within the listing
• Expanded exposure to active luxury buyers searching within the area
• Increased buyer interaction and time spent viewing the property
• Improved mobile and desktop presentation compared to standard listings
The enhanced presentation allows the property to stand out more prominently against competing inventory and creates a more immersive buyer experience online.
Enhanced Digital Marketing Homes.com Premium Marketing Program
The property is also enrolled in the Homes.com premium marketing program, providing expanded digital exposure beyond the Homes.com platform itself.
This includes:
• Premium positioning within Homes.com search results
• Retargeting campaigns across additional online platforms and websites
• Increased exposure to buyers actively searching for luxury inventory
• Broader digital advertising distribution designed to maintain repeated visibility throughout the buyer search process
• Enhanced listing presentation and traffic amplification
This strategy keeps the property consistently visible across multiple buyer touchpoints rather than relying solely on standard MLS syndication.
Buyer Activity
• 6 in-person showings completed over the past two weeks
•12 virtual tour completed over the past week
• Continued online buyer engagement across major listing platforms
• Ongoing broker inquiries and buyer interest within the Sunny Isles Beach luxury market
• Reverse prospecting efforts remain active with agents representing qualified buyers
The recent showing activity is particularly notable within the current Sunny Isles Beach market, where buyer activity across luxury condominium inventory remains selective. Generating 6 showings within a two-week period reflects strong visibility and continued buyer interest in the property.
Summary & Next Steps
The property continues to maintain strong visibility through consistent digital marketing efforts, broker outreach, premium listing exposure programs, and targeted advertising campaigns
Current engagement metrics remain positive, with strong online exposure, meaningful buyer interaction across listing platforms, active virtual tour engagement, and 6 in-person showings completed over the past two weeks — a strong level of activity within the current Sunny Isles Beach luxury condominium market.
The recent activation of Zillow Showcase and Zillow’s 3D Showcase Preview has further strengthened the property’s online presentation and buyer experience, helping increase visibility among active luxury buyers.
Moving into next week, our focus will remain on expanding broker outreach efforts, maintaining digital advertising visibility, monitoring buyer activity levels, and continuing strategic exposure to qualified buyers across both local and feeder luxury markets
