Report - 17121 Collins 2608

LISTING PERFORMANCE REPORT 17121 Collins ave #2608

Overview This report focuses on maintaining strong exposure for the property across both local and feeder luxury markets while continuing to generate consistent buyer engagement.

Over the past two weeks, the property generated 6 in-person showings, representing strong activity for the current Sunny Isles Beach luxury condominium market and reflecting continued interest from qualified buyers.

Buyer engagement across digital platforms also remains strong, including 12 Matterport virtual tour views within the past week and 38 total virtual tour views over the past month, indicating buyers are actively exploring the residence online prior to scheduling showings or requesting additional information.

Additionally, Zillow Showcase was successfully activated last week, further enhancing the property’s online visibility and presentation.

The listing now also features Zillow’s upgraded 3D Showcase Preview experience, creating a more interactive buyer experience directly within the platform.

Marketing Actions Completed Broker Outreach & Prospecting • Continued direct outreach to luxury brokers throughout South Florida • Reverse prospecting campaigns targeting agents with qualified buyer matches • Exposure shared across ONE Sotheby’s internal agent network and feeder markets • Follow-up communication with agents who previously expressed interest in the residence Advertising & Digital Exposure • Ongoing social media advertising campaigns targeting luxury buyers • Retargeting campaigns to maintain repeated buyer visibility online • Continued promotion utilizing updated digital assets and premium listing placement Listing Enhancements • Zillow Showcase activation completed • Zillow 3D Showcase Preview integrated into listing presentation • Ongoing optimization of listing presentation across major platforms • Monitoring of buyer engagement metrics and traffic performance

Enhanced Digital Marketing Zillow Showcase Program The property is now featured within Zillow Showcase — Zillow’s premium luxury listing enhancement program designed to maximize visibility and buyer engagement.

Key benefits include: • Priority placement within Zillow search results • Enhanced visual presentation with upgraded photography display • Integrated 3D virtual tour experience directly within the listing • Expanded exposure to active luxury buyers searching within the area • Increased buyer interaction and time spent viewing the property • Improved mobile and desktop presentation compared to standard listings The enhanced presentation allows the property to stand out more prominently against competing inventory and creates a more immersive buyer experience online.

Enhanced Digital Marketing Homes.com Premium Marketing Program The property is also enrolled in the Homes.com premium marketing program, providing expanded digital exposure beyond the Homes.com platform itself.

This includes: • Premium positioning within Homes.com search results • Retargeting campaigns across additional online platforms and websites • Increased exposure to buyers actively searching for luxury inventory • Broader digital advertising distribution designed to maintain repeated visibility throughout the buyer search process • Enhanced listing presentation and traffic amplification This strategy keeps the property consistently visible across multiple buyer touchpoints rather than relying solely on standard MLS syndication.

Buyer Activity • 6 in-person showings completed over the past two weeks •12 virtual tour completed over the past week • Continued online buyer engagement across major listing platforms • Ongoing broker inquiries and buyer interest within the Sunny Isles Beach luxury market • Reverse prospecting efforts remain active with agents representing qualified buyers The recent showing activity is particularly notable within the current Sunny Isles Beach market, where buyer activity across luxury condominium inventory remains selective. Generating 6 showings within a two-week period reflects strong visibility and continued buyer interest in the property.

Summary & Next Steps T h e p ro p e r t y c o n t i n u e s t o m a i n t a i n s t ro n g v i s i b i l i t y t h ro u g h c o n s i s t e n t d i g i t a l m a r k e t i n g e f f o r t s , b ro k e r o u t re a c h , p re m i u m l i s t i n g e x p o s u re p ro g r a m s , a n d t a r g e t e d a d ve r t i s i n g c a m p a i g n s .

C u r re n t e n ga g e m e n t m e t r i c s re m a i n p o s i t i v e , w i t h s t ro n g o n l i n e e x p o s u re , m e a n i n g f u l b u ye r i n t e r a c t i o n a c ro s s l i s t i n g p l a t f o r m s , a c t i v e v i r t u a l t o u r e n ga g e m e n t , a n d 6 i n - p e r s o n s h o w i n g s c o m p l e t e d o v e r t h e p a s t t w o w e e k s — a s t ro n g l e v e l o f a c t i v i t y w i t h i n t h e c u r re n t S u n n y I s l e s B e a c h l u x u r y c o n d o m i n i u m m a r k e t .

T h e re c e n t a c t i va t i o n o f Z i l l ow S h owc a s e a n d Z i l l ow ’s 3 D S h owc a s e Prev i e w h a s f u r t h e r s t re n g t h e n e d t h e p ro p e r ty ’s o n l i n e p re s e n t a t i o n a n d b u ye r ex p e r i e n c e, h e l p i n g i n c re a s e v i s i b i l i t y a m o n g a c t i v e l u x u r y b u ye r s .

M o v i n g i n t o n e x t w e e k , o u r f o c u s w i l l re m a i n o n e x p a n d i n g b ro k e r o u t re a c h e f f o r t s , m a i n t a i n i n g d i g i t a l a d ve r t i s i n g v i s i b i l i ty, m o n i t o r i n g b u ye r a c t i v i ty l eve l s , a n d c o n t i n u i n g s t r a t e g i c e x p o s u re t o q u a l i f i e d b u ye r s a c ro s s b o t h l o c a l a n d f e e d e r l u x u r y m a r ke t s .

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