Launch Report - 7811 Carlyle ave

Week 1 - Market Launch

LISTING PERFORMANCE REPORT 7811 Carlyle Ave MIAMI BEACH, FL

Overview This week marked the property's full market launch, significantly expanding its exposure beyond our previous agent-only marketing strategy.

Prior to launching, the property was professionally cleaned and refreshed, and new photography was completed to ensure it was presented at its absolute best.

The response has been encouraging, with 4 private showings scheduled since Monday, reflecting strong early activity following the full marketing rollout.

Marketing Activity Property relaunched across all major public real estate platforms New professional photography completed Property professionally cleaned and prepared for showings Open House scheduled: Saturday | 12:00 PM – 4:00 PM Email Marketing Campaign distributed to: ONE Sotheby's International Realty agents Top-producing Miami Beach agents Reverse Prospecting agents Total Email Outreach: 1,742 agents Digital Marketing Zillow Showcase activated Homes.com Premium listing activated Interactive Matterport 3D Tour and floor plans published Retargeting Campaign 663 ad impressions Displayed across 323 websites Reached 395 unique users who previously engaged with the property

Exposure The property is now receiving full public exposure across major real estate platforms, including Zillow Showcase and Homes.com Premium.

Current Online Performance Homes.com 5,901 total views 34 property detail page views 421 top-of-search appearances 5 Matterport tour views 6 floor plan views Zillow 580 listing views 36 saves Continued visibility within ONE Sotheby’s International Realty network (Miami-Dade & Broward) Direct outreach to top-producing agents International exposure through Sotheby’s global network, reaching agents beyond the local market Internal & Global Brokerage Exposure Continued promotion through ONE Sotheby's International Realty Marketing distributed to top-producing local agents International outreach through Sotheby's global network, including key feeder markets in New York, Connecticut, and New Jersey.

Activity 4 p r i va t e s h ow i n g s s i n c e M o n d a y 1 i n t e re s t e d re q u e s t e d f u r n i t u re i n v e n t o r y l i s t P u b l i c O p e n H o u s e s c h e d u l e d : S a t u rd a y | 1 2 : 0 0 P M – 4 : 0 0 P M T h e l e ve l o f s h o w i n g a c t i v i t y g e n e r a t e d w i t h i n t h e f i r s t w e e k o f t h e p u b l i c l a u n c h i s a n e n c o u r a g i n g i n d i c a t i o n t h a t t h e e x p a n d e d m a r k e t i n g c a m p a i g n i s d r i v i n g i n c re a s e d b u ye r i n t e re s t .

Next Steps & Strategy T h e p ro p e r t y ' s t r a n s i t i o n t o f u l l p u b l i c e x p o s u re h a s g e n e r a t e d s t ro n g e a r l y m o m e n t u m , w i t h i n c re a s e d o n l i n e e n ga ge m e n t a n d c o n s i s t e n t s h ow i n g a c t i v i ty. We w i l l c o n t i n u e b u i l d i n g o n t h i s m o m e n t u m t h ro u g h t h i s w e e k e n d ' s O p e n H o u s e , o n g o i n g d i g i t a l a d v e r t i s i n g , re t a r g e t i n g c a m p a i g n s , a n d c o n t i n u e d o u t re a c h t o a g e n t s a n d p ro s p e c t i v e b u ye r s .

We w i l l c l o s e l y m o n i t o r b u ye r fe e d b a c k a n d e n ga ge m e n t w h i l e c o n t i n u i n g t o m a x i m i ze e x p o s u re a c ro s s a l l m a r k e t i n g c h a n n e l s .

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