LISTING PERFORMANCE REPORT
3535 S Ocean Dr # 2106
Marketing Actions Completed
Professional Staging Installation
The residence was professionally staged to enhance scale, flow, and overall buyer appeal, with focus placed on the main living spaces and presentation areas.
New Professional Media Package
Completed updated luxury marketing assets including:
• Interior photography
• Drone photography
• Cinematic property video
• 3D Matterport virtual tour
Broker & Agent Outreach
• Targeted marketing campaign to ONE Sotheby’s agents in New York and other feeder markets
• Continued local luxury broker email marketing
• Reverse prospecting outreach to agents with matching buyer profiles
Social Media Advertising Campaign
Boosted social media campaign launched utilizing the updated staging and media package to increase buyer visibility and engagement.
Upcoming Broker Open House
Broker Open House scheduled: Tuesday, June 2nd | 12:00 PM – 2:00 PM
Enhanced Digital Marketing
Zillow Showcase Program
The property is now featured within Zillow Showcase — Zillow’s premium luxury listing enhancement program designed to maximize visibility and buyer engagement.
Key benefits include:
• Priority placement within Zillow search results
• Enhanced visual presentation with upgraded photography display
• Integrated 3D virtual tour experience directly within the listing
• Expanded exposure to active luxury buyers searching within the area
• Increased buyer interaction and time spent viewing the property
• Improved mobile and desktop presentation compared to standard listings
The enhanced presentation allows the property to stand out more prominently against competing inventory and creates a more immersive buyer experience online.
Enhanced Digital Marketing Homes.com Premium
Marketing
Program
The property is also enrolled in the Homes.com premium marketing program, providing expanded digital exposure beyond the Homes.com platform itself.
This includes:
• Premium positioning within Homes.com search results
• Retargeting campaigns across additional online platforms and websites
• Increased exposure to buyers actively searching for luxury inventory
• Broader digital advertising distribution designed to maintain repeated visibility throughout the buyer search process
• Enhanced listing presentation and traffic amplification
This strategy keeps the property consistently visible across multiple buyer touchpoints rather than relying solely on standard MLS syndication.
Buyer Activity
Price adjusted to $2,500,000
Continued interest from a previous showing
Buyer requested additional information regarding Diplomat Residences resort access and ownership benefits
New showing request generated this week
Broker Open House scheduled to increase additional broker exposure and traffic
Social Media Campaign
Campaign Totals To-Date Last Week:
• 5,601 ad views
• 71 clicks
• 2 total engagements
The updated presentation, upgraded media package, and strategic repositioning are already improving overall engagement and buyer response.
Summary & Next Steps
The property has now entered a significantly stronger presentation and marketing phase with professional staging, upgraded media assets, enhanced digital exposure, and strategic pricing repositioning to $2,500,000
These combined improvements have already begun generating increased buyer engagement, including continued interest from a previous showing and a new showing request following the relaunch
Moving into next week, our focus will be on maximizing exposure through the upcoming Broker Open House, continued luxury broker outreach, expanded feeder market marketing, and ongoing digital advertising campaigns utilizing the newly updated staging and media package
With the property now fully optimized for presentation and visibility, we expect momentum and buyer activity to continue building over the coming weeks.
