Week 4 - Market Launch
LISTING PERFORMANCE REPORT 8835 NE 9th Ct MIAMI, FL 33138
Overview The property continues to generate strong visibility and meaningful buyer activity as we complete Week 4 of marketing. This week’s primary focus was the Saturday Open House, supported by targeted email, digital and social media promotion. The event attracted 15 attendees and resulted in a new $2,200,000 cash offer from an Open House visitor. Digital engagement also continues to build, with strong activity across Zillow, Homes.com and Facebook.
Marketing Activity Email Marketing Campaign: 1,610 promotional emails distributed to agents and prospective buyers Targeted email promotion of the Saturday Open House Facebook advertising campaign generating 7,104 ad views and 172 clicks Continued Zillow Premium Listing exposure Continued Homes.com boosted placement and display advertising Matterport 3D Tour and interactive floor plan exposure Direct outreach to agents and prospective buyers Open House promotion across digital and social media channels Continued exposure through ONE Sotheby’s International Realty’s agent and marketing network
Exposure The property is now receiving full public exposure across major real estate platforms, including Zillow Showcase and Homes.com Premium. Current Online Performance Homes.com 20,780 total views 2,460 Display Ad Views 1,045 Top-of-Search placements 101 Property Detail Page Views 17 Matterport Views 15 Floor Plan Views 3 hours 38 minutes of Matterport viewing time 2 Favorites Zillow 2,583 views | 237 saves Facebook Advertising: 7,104 ad views | 172 clicks The digital campaign continues to provide broad exposure while directing prospective buyers to the full property presentation.
Open House & Offer Activity S a t u rd a y ’s O p e n H o u s e a t t ra c t e d 1 5 a t t e n d e e s a n d re s u l t e d i n a $ 2 , 2 0 0,0 0 0 c a s h o f fe r w i t h a 7- d a y i n s p e c t i o n p e r i o d a n d 1 5 - d a y c l o s i n g . We re s p o n d e d w i t h a c o u n t e ro f fe r a n d a re a wa i t i n g t h e b u ye r ’s re s p o n s e. T h i s fo l l ow s l a s t we e k ’s i n i t i a l o f fe r o f $ 2 ,0 5 0,0 0 0, w h i c h wa s s u b s e q u e n t l y i n c re a s e d t o $ 2 , 1 0 0 ,0 0 0 , b r i n g i n g u s t o t w o a c t i v e p o i n t s o f b u y e r i n t e r e s t a n d t w o w r i t t e n o f fe rs s i n c e l a u n c h .
Feedback & Market Response We e k 4 d e l i ve re d c o n t i n u e d s t ro n g ex p o s u re a n d m e a n i n g f u l b u ye r a c t i v i ty. We h a ve n o w re c e i v e d t w o w r i t t e n o f f e r s , w i t h t h e f i r s t b u ye r i n c re a s i n g t o $ 2 . 1 M a n d t h e O p e n H o u s e ge n e ra t i n g a n e w $ 2 . 2 M c a s h o f fe r, w h i c h we h a ve c o u n t e re d . We ’ l l c o n t i n u e b u i l d i n g o n t h i s m o m e n t u m a n d wo r k i n g t owa rd t h e r i g h t t ra n s a c t i o n .
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