Meet a Local: New World’s James Varcoe

Onerahi firefighter Jeff Pipe with James and Claire Varcoe, New World owners Last December Onerahi firefighter Jeff Pipe asked me if I’d like to write about local New World supermarket owner, James Varcoe - every Christmas James donates a pile of goodies to the community. He hands them over to the Onerahi Firefighters, who drive Santa around the district in the fire truck on Christmas morning, delivering surprise gifts and treats to people who might otherwise miss out.

New World also supports Food Rescue Northland by donating food and diverting what might otherwise go to waste:

“Anything that's good to eat, we'll give at Christmas," says Varcoe. "As well as food, other donations include beanies, socks and gloves - anything that will make people's lives a little easier. "We are a small community - there are only two local schools, and we know the kids who come in not wearing any shoes, or the families who are really struggling. We want to make a difference, and support the community that supports our store."

This caring attitude is typical of James - last year during lockdown he constructed an overhead shelter so that people socialdistance queuing outside the supermarket didn’t have to stand in the sun and rain, and more recently during the tsunami alert the New World team provided sausages and bread to people taking refuge at the Fire Station.

James’s first supermarket job was at Eastridge New World in the butchery department, aged 15. After seven years in several departments he left for a career in commercial law. But his love of the supermarket world drew him back - he missed the pace, variety, and interactions with people. His plan was to eventually own his own store. After a few more years of supermarket experience and operator training in Auckland, James found Onerahi New World was for sale, so he and partner Claire moved to Whangarei, and realised James’s dream of becoming owner-operators of their own supermarket. Heather Bell

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