L etter from the editor

Hello f ro m Lo n do n and New York

Welcome to "Human Wins", the first edition of our magazine introducing One Minute to Midnight (OMTM).

Over the following pages you will meet us, appreciate what makes us tick, and hopefully gain a feeling for how we can form a long and meaningful relationship. We love having this opportunity to share who we are with you, and to present how we can help your organisation moving forward. We hope that you find what we have to say interesting and relevant to your organisation.

In the following pages, you'll find out about our company, the passionate and talented people that work here, our experience, the types of programmes we provide, and the ground-breaking insight that we work on. Crucially, you will learn how our approach is different, and why we believe that we are more purposeful than other agencies. We’ll take you through our philosophy, show some examples of our work, tell you a bit about us, and suggest a few ways that we might work together.

As you get to know us through this document you'll understand that ensuring everything has a very human perspective is what really drives us. At OMTM, we realise that in order to deliver critical and impactful global insight, we have to understand the shifting technologies that mediate so much of what people do now. However, we never forget what we are here to do; to enable our clients to understand the humans with which they do business with. We facilitate more meaning and purpose so that our clients can make the right business decisions, based on true human understanding.

This dedication to human values helps to explain our relatively long name. If you map the history of the world onto a 24 hour clock, humans arrived at one minute to midnight. As such, our name serves as a constant reminder to us to keep everything we do human, even when embracing the latest and most innovative techniques.

Over the coming pages we will show you what makes us tick, our inner workings, why we love people, what this means to our unique approach, and why this is important.

Ok let's go... I could talk all day (and often do). But for now I will leave the magazine to do the rest of the talking for us.

One final thing, should you need further info on anything, do not hesitate to contact any one of the team at weallarrived@oneminutetomidnight.life. We are more than happy to tell you all about us and how we can help you in a little more detail.

Cheers from London and New York, Paul

Human and Founder

One Midnight to Midnight