synkd | raise the bar
COMPANY PROFILE
Tierra Viva Landscapes:
A Living Brand Rooted in Integrity n By Angelique Robb, SYNKD Founder & CEO
I
n a landscape industry that’s evolving faster than ever, one Dallas, Texas-based entrepreneur is proving that integrity, precision, and horticultural passion can still form the roots of something extraordinary. Enter Tierra Viva Landscapes, launched in October 2024 by Federico (Fred) Trejo, a long-time industry professional whose journey is as rich and layered as the landscapes he now curates.
A Business Born in 72 Hours Tierra Viva didn’t come into the world with years of planning or a flashy rollout. Instead, it was born out of necessity—and a bold leap of faith. Trejo was working as the general manager for a landscape company recently acquired by a private investment group. Unbeknownst to him, plans were unraveling behind the scenes. One Wednesday afternoon, he received news that the business would shut down in 72 hours.
34 SYNKD Fall 2025
Rather than watch something valuable collapse, Trejo acted. Armed with a deep understanding of the profit and loss, a loyal team, and a client base that trusted him, he tapped into his 401(k), secured trucks over the weekend, and launched Tierra Viva Landscapes by Monday morning. “It was scary,” he says, “but I believed in what we were doing, and I knew we could build something real.”
From Xbox Dreams to a High-End Brand Trejo’s landscaping roots trace back to Atlanta, where as a teenager he wanted to earn enough money for an Xbox. His father—a perfectionist and punch-out manager for a builder—told him to earn it. So Trejo started mowing lawns for the builder’s properties. That small business grew quickly, even weathering the 2008 recession. But it wasn’t just a side hustle. “I realized I loved the satisfaction of seeing someone’s reaction when they stepped outside and saw the difference we’d made,” he reflects. That
We’re not just cutting grass, we’re curating living environments. passion led him to pursue a degree in horticulture. In 2010, his college team won the National Collegiate Landscape Competition, further fueling his desire to blend science with service. After earning his degree, he entered the corporate landscape world, growing through roles in operations, irrigation, and maintenance—and eventually landing leadership positions in Dallas. Still, he knew ownership was in his future. The unexpected collapse
www.synkd.io