FF Blur FF Blur Bending The Rules 1992

ne of the Brody’s most known work is the “FF Blur” typeface that he created and was displayed at the MOMA Arts Museum. The letter forms of the FF Blur type are fuzzy around the edges like an out of focus photograph, seem imperfect, like a copy of a copy grainy and low quality. He has made many more typefaces like Autotrace, Insignia, Industria, and FF Harlem. The font “FF Blur” fits with Neville’s punk influence with the way experimental and new/edgy. The use of computers was new for Neville since he used to make typefaces by hand, but this is what he comes with the use of modern technology and creative ideas. The typeface “FF Blur” was purposely contemporary and bent the rules of typography just like Neville always does with his works. It is meant to look imperfect and used in that way.

Brody designed a piece for Nike in 1988, called “Brand Strategy for Nike” which produced new ways to see type across the medium and new ways to create and play with hierarchy. The creation of hierarchy with big scaling of some words and the shrinking of others, as well as the words being in different directions was a new way to play with type and make movement connecting the type and design. Brody always wanted to reject the conventions of traditional typography and make a new form of it with image. Seeing this poster, you can see how unconventional it is to have the words vertical and on different sides of each other, but it works well because of the words he’s using (bounce and slam) and how they are placed to where you know what to read first.