Savoy Magazine Media Pack

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For the first time since opening its doors in 1889, The Savoy, one of the world’s most iconic hotels, has launched its very own quarterly luxury lifestyle magazine.

Reflective of the hotel’s glamorous and quintessentially British nature, the publication includes a variety of features from food and wine, travel, history, motoring, luxury retail, money and art.

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Reader demographic Each quarterly edition is read by the world’s wealthiest and most influential people. This exclusive audience is renowned for being difficult and expensive to reach.

Over a three-month period, in excess of 45,000 ultra and high net worth individuals are presented with this coveted publication via a proven distribution network, including: • The Savoy itself; all 268 rooms and suites within the hotel feature the magazine, as well as the bars and restaurants, public areas of the hotel (including the foyer) and reading room • An additional 10,000 copies are distributed off-site in first and business class lounges and private jet centres, while further copies are sent directly to the hotel’s VIP guests around the world.

• Corporate and social reception areas of private members’ clubs, art galleries, private clinics, golf clubs and VIP personal shopping areas The magazine is also personally addressed and posted to select clients and guests of The Savoy.

Added to this, a digital version provides unlimited access for busy executives on the move.

Age: 35-54 yrs 69% • 70% male/30% female • Ultra and high net worth individuals • High disposable incomes • The ultimate luxury consumer

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Reader Spending Patterns Average HHI: £458,000

Spend £5,000.00 + for a watch: 27%

Spend £5,000.00 + on clothing per year: 32%

Average net worth: £1.9m

Own 2 plus residences: 67%

Have invested in art in the past 5 years: 41%

£1 million under investment: 39%

Plan to purchase home furnishings in the next 12 months: 73%

Have invested in wine in the past 5 years: 32%

Retain services of a Private Bank: 61%

Annual amount spent on home furnishings £68,000.00

4 + foreign trips per year: 38%

Own 3 plus luxury cars: 37%

In the market for new technology: 53%

Often fly first or business class: 77%

Collect watches/timepieces: 44%

Spend £2,000.00 + on electronics annually: 31%

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Why advertise?

For some, the Savoy magazine is a stunning gift to enhance their experience at the hotel. They will refer to it during their stay and enjoy it in their rooms, at the bar, in the foyer or during downtime in the reading area. As an advertiser who is within ‘visiting distance’ of the hotel – be it in a popular shopping district, or a theatre or art gallery that is frequented by the wealthiest of society – the publication is an ideal platform to reach their target demographic and encourage a visit while the guest is in the area.

To others, the magazine is a quarterly title that they can look forward to picking up at their local private members’ club, gym, private jet hangar, spa or office reception.

Because of our use of quality paper, design and content, it’s not just a magazine they flick through, but one they take home to keep on their coffee tables.

This reaches an elite set of high net worth individuals with a disposable income to enjoy the finer things in life.

Such an exclusive readership makes the Savoy magazine an unrivalled publication for any advertiser.

Not only will they be associated with one of the most iconic brands in the world, but the people reading each issue will have the desire and buying power to enjoy the products and services on offer.

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Where is the Savoy magazine in the marketplace?

Affording rare access to the most elite of audiences, Savoy is a luxury lifestyle publication for those who love to travel, wear the finest jewellery, eat the finest food and treat themselves to the finest experiences around.

Where is it distributed?

It is available in all 268 rooms and suites within the hotel, as well as in the bars and restaurants, foyer and reading room on the ground floor.

First Class and Business Class lounges at major airports in the South East, private jet hangars, corporate offices in the city, private members’ clubs, spas, private clinics, golf clubs and shopping emporiums, including Harrods and Selfridges.

Over 2,000 copies each edition are mailed directly to VIP Savoy clients around the world all who regularly visit London.

A digital version is also available, which is mobile friendly and can be downloaded to any tablet/smartphone, plus an international subscription service, should any clients want it sent out to them each quarter.

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Advertising rates Inside front cover DPS

Double page spread

£9,975 + VAT

£7,980 + VAT

Full page

Inside back cover

£4,200 + VAT

£5,250 + VAT

Outside back cover

Premium positions *

£5,880 + VAT

£5,040 + VAT * facing directory and contributors

Media information Portrait format, full colour throughout, laminated board covers, printed on high quality art paper, perfect bound.

Artwork to be supplied in high resolution PDF (300dpi), CMYK format.

Mechanical data Double page spread: 440mm (wide) x 300mm (high) Full page: 220mm (wide) x 300mm (high) 3mm bleed

A selection of our Partners

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Contact Gemma Hak

Chris Anson

Business Development Manager

Business Development Manager

ghak@markerstudy.com

canson@markerstudy.com

01892 779 580

01892 240 596

One Media & Creative UK Ltd 16 Lonsdale Gardens, Tunbridge Wells, Kent TN1 1NU Tel: 01892 779 650

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