EMEA 2027 PRODUCT CATALOG
THE NATURE OF COMPETITION
WHO WE ARE
WHAT WE ARE
Every angler thrives on competition — man vs. nature, man vs. predator, or man vs. man. LIVETARGET lives in that primal space. Driven by the spirit of competition, we design lures that give anglers a true edge. Our baits trigger more bites and help you adapt to changing patterns. Their realism builds confidence, helping you out-think and out-fish the rest. With LIVETARGET, you’re the boat everyone’s watching.
LIVETARGET baits are built for one purpose: catching fish. Every detail is perfected through uncompromising R&D to deliver lifelike profiles and precise, species-specific actions. When a bait looks and moves like real forage — it becomes real.
WHY WE ARE
The livewell doesn’t lie. Better baits catch more fish — always have, always will. We live for the win — against the fish, the elements, or our opponents. That’s LIVETARGET: The Nature of Competition.
TABLE OF CONTENTS ICT TECHNOLOGY SOFTBAITS STICK WORM............................................................................................................4
FRESHWATER HARDBAITS
STRAIGHT TAIL WORM................................................................................4
ULTIMATE FROG ............................................................................................22
FINESSE WORM....................................................................................................5
LIVE CRAW..............................................................................................................23
SHAD.................................................................................................................................6
FLUTTER SHAD JIGGING SPOON...................................................24
SUNFISH........................................................................................................................7
ERRATIC SHINER CASTING SPOON.............................................25
CRAWFISH UNRIGGED..................................................................................8
YELLOW PERCH JERKBAIT..................................................................26
FROG UNRIGGED.................................................................................................9
YELLOW PERCH RATTLEBAIT..........................................................26
FRESHWATER SOFTBAITS
RAINBOW SMELT JERKBAIT..............................................................27 TROUT JERKBAIT............................................................................................27
SLOW-ROLL SHINER SWIMBAIT......................................................10
MINNOW JERKBAIT......................................................................................28
GHOST TAIL MINNOW DROPSHOT...............................................10
SONIC SHAD BLADE BAIT......................................................................29
TWITCH MINNOW SOFT JERKBAIT..............................................11
SUNFISH CRANKBAIT................................................................................29
BAITBALL SPINNER RIG............................................................................11
GOLDEN SHINER RATTLEBAIT.........................................................30
FRESHWATER HOLLOW BODY
FROG POPPER.....................................................................................................30
NEW HOLLOW BODY FROG...................................................................12
SALTWATER JIGS
NEW HOLLOW BODY FROG POPPER..........................................13
LIVE SHRIMP..........................................................................................................31
NEW HOLLOW BODY FROG FREESTYLE................................14
FLEEING SHRIMP SOFT PLASTIC JIG........................................32
HOLLOW BODY CRAW.................................................................................15
RIGGED SHRIMP................................................................................................33
HOLLOW BODY SUNFISH........................................................................16 HOLLOW BODY MOUSE.............................................................................17
SALTWATER HOLLOW BODY
HOLLOW BODY SHINER............................................................................17
HOLLOW BODY MULLET.........................................................................34
FRESHWATER SWIMBAITS
SALTWATER SWIMBAITS
THREADFIN SHAD SWIMBAIT...........................................................18
SLOW-ROLL MULLET SWIMBAIT....................................................34
GIZZARD SHAD SWIMBAIT....................................................................18
SCALED SARDINE SWIMBAIT.............................................................35
SUNFISH SWIMBAIT.....................................................................................18 TROUT PARR SWIMBAIT.........................................................................19
SALTWATER HARDBAITS
TROUT SWIMBAIT...........................................................................................19
SCALED SARDINE TWITCHBAIT.....................................................35
RIGGED GOBY 2.0............................................................................................. 20 GOBY PADDLE TAIL........................................................................................21 YELLOW PERCH SWIMBAIT.................................................................21
2
EMEA 2027
TM
The next generation of lure innovation is at LIVETARGET: Injected Core Technology (ICT) - hard and soft lures made the LIVETARGET way. Recognizing that traditional manufacturing techniques lack realism and detail, LIVETARGET has developed a specialized injection process that merges realism and function like never before. The life-like Inner-Core is constructed with realistic forage profiles and vibrant colors. The core is then encapsulated in a clear, durable Exo-Skin, which generates the bait's signature action. ICT separates LIVETARGET from the competition, making this innovation a game changer in the world of artificial lures.
TRADITIONAL INJECTION EXAMPLE
INJECTED CORE TECHNOLOGY
The tail in this traditional injection process is necessary to create the action but is unnatural in profile, making game fish wary.
The tail in ICT baits is less noticeable under water. Game fish focus on the natural profile of the forage.
PRODUCT CATALOG
3
STICK WORM 6”
5”
Pairs with:
4”
FRESHWATER SOFTBAITS
3” Trade
Qty
Size
Style
Brown / Chartreuse
Brown / Black
Black / Blue
Green / Red
Blue / Purple
Green / Pearl
4
10
3” | 76 mm
Sinking
SWRM76SK1002
SWRM76SK1026
N/A
SWRM76SK1027
N/A
N/A
4
8
4" | 102mm
Sinking
SWRM76SK1002
SWRM76SK1026
N/A
SWRM76SK1027
N/A
N/A
4
8
5" | 125mm
Slow Sinking
SWRM127SK1002
SWRM127SK1026
SWRM127SK1025
SWRM127SK1027
SWRM127SK1028
SWRM127SK1019
4
8
6" | 150mm
Slow Sinking
SWRM152SK1002
SWRM152SK1026
SWRM152SK1025
SWRM152SK1027
SWRM152SK1028
SWRM152SK1019
Trade
Qty
Size
Style
Chartreuse / Brown
Silver / Blue
Red / Red
White / Albino
Purple / Black
Green / Cream
4
10
3” | 76 mm
Sinking
SWRM76SK1018
SWRM76SK1016
SWRM76SK1022
SWRM76SK1024
SWRM76SK1021
N/A
4
8
4" | 102mm
Sinking
SWRM76SK1018
SWRM76SK1016
SWRM76SK1022
SWRM76SK1024
SWRM76SK1021
N/A
4
8
5" | 125mm
Slow Sinking
N/A
N/A
N/A
N/A
SWRM127SK1021
SWRM127SK1020
4
8
6" | 150mm
Slow Sinking
N/A
N/A
N/A
N/A
SWRM152SK1021
SWRM152SK1020
STRAIGHT TAIL WORM 6.5”
Pairs with:
5.5”
4.5”
4
Trade
Qty
Size
Style
Brown / Chartreuse
Brown / Black
Black / Blue
Green / Red
Blue / Purple
4
10
4.5" | 114mm
Sinking
STWRM114SK1002
STWRM114SK1026
N/A
STWRM114SK1027
N/A
N/A
4
10
5.5" | 140mm
Sinking
N/A
STWRM140SK1026
STWRM140SK1025
STWRM140SK1027
STWRM140SK1028
STWRM140SK1019
4
10
6.5" | 165mm
Sinking
N/A
STWRM165SK1026
STWRM165SK1025
STWRM165SK1027
STWRM165SK1028
STWRM165SK1019
Trade
Qty
Size
Style
Chartreuse / Brown
Silver / Blue
Black / Silver
Pink / Purple
Blue / Black
Green / Blue
4
10
4.5" | 114mm
Sinking
STWRM114SK1018
STWRM114SK1016
STWRM114SK1011
STWRM114SK1001
STWRM114SK1017
N/A
4
10
5.5" | 140mm
Sinking
STWRM140SK1018
N/A
STWRM140SK1011
N/A
N/A
STWRM140SK1008
4
10
6.5" | 165mm
Sinking
STWRM165SK1018
N/A
STWRM165SK1011
N/A
N/A
STWRM165SK1008
EMEA 2027
Green / Pearl
FINESSE WORM 6.5”
5.5”
Pairs with:
4.5”
Qty
Size
Style
Brown / Chartreuse
Brown / Black
Black / Blue
Green / Red
Blue / Purple
4
10
4.5" | 114mm
Sinking
FWRM114SK1002
FWRM114SK1026
N/A
FWRM114SK1027
N/A
Chartreuse / Brown FWRM114SK1018
4
10
5.5" | 140mm
Sinking
FWRM140SK1002
FWRM140SK1026
FWRM140SK1025
FWRM140SK1027
FWRM140SK1028
FWRM140SK1018
4
10
6.5" | 165mm
Sinking
FWRM165SK1002
FWRM165SK1026
FWRM165SK1025
FWRM165SK1027
FWRM165SK1028
FWRM165SK1018
Trade
Qty
Size
Style
Red / Red
Black / Silver
Pink / Purple
Blue / Black
Purple / Pink
4
10
4.5" | 114mm
Sinking
N/A
FWRM114SK1011
FWRM114SK1001
FWRM114SK1017
FWRM114SK1015
4
10
5.5" | 140mm
Sinking
FWRM140SK1022
FWRM140SK1011
N/A
N/A
N/A
4
10
6.5" | 165mm
Sinking
FWRM165SK1022
FWRM165SK1011
N/A
N/A
N/A
FRESHWATER SOFTBAITS
Trade
LIVETARGET brings the Nature of Competition to soft plastic worms with the latest developments of Injected Core Technology. The multi-color inner core brings to life to LIVETARGET worms with natural, attractive colors and a new, optimized texture for a life-like action designed to compete at the professional level. For natural refraction, bait protection, and texture, ICT baits are encased in a translucent exo-layer that defines the technology.
COLORS 1001 Pink/Purple
1002 Brown/Chart.
1008 Green/Blue
1011 Black/Silver
1015 Purple/Pink
1016 Silver/Blue
1017Blue/Black
1018 Chart./Brown
1019 Green/Pearl
1020 Green/Cream
1021 Purple/Black
1022 Red/Red
1024White/Albino
1025 Black/Blue
1026 Brown/Black
PRODUCT CATALOG
1027 Green/Red
1028 Blue/Purple
5
FRESHWATER SOFTBAITS
SHAD UNRIGGED
1060 Green / Pearl
1061 Black / Silver
1062 Blue / Green
1063 White / Albino
1064 Green / Cream
1065 Brown / Natural
1066 Olive / Pink
Trade
Qty
Size
Style
Green / Pearl Black / Silver
Blue / Green
White / Albino
4
3
4.5" | 115mm
Sinking
SGU115SK1060
SGU115SK1061
SGU115SK1062
SGU115SK1063
SGU115SK1064
SGU115SK1065
SGU115SK1066
SGU115SK1067
4
2
5.5" | 140mm
Sinking
SGU140SK1060
SGU140SK1061
SGU140SK1062
SGU140SK1063
SGU140SK1064
SGU140SK1065
SGU140SK1066
SGU140SK1067
4
2
6.5" | 165mm
Sinking
SGU165SK1060
SGU165SK1061
SGU165SK1062
SGU165SK1063
SGU165SK1064
SGU165SK1065
SGU165SK1066
SGU165SK1067
Employing an advanced injection laminate process, Injected Core Technology (ICT) enriches the inner core with lifelike features—realistic eyes, sculpted scales, fins, lateral line, and body profile—layered with multicolored metallic hues within a robust exoskeleton. The three-dimensional effect generated by ICT allows light to refract throughout the entire lure, significantly enhancing its appearance underwater.
6
1067 Gold / Ghost
Green / Cream Brown / Natural
Olive / Pink
Gold / Ghost
Central to its refined action is the unique oscillator tail, molded from a transparent exoskeleton. This design imparts a fluid side-to-side swimming motion and a complementary head wobble without compromising the lure’s natural appearance. Rigging is effortless with features like a split belly and dorsal fin, allowing for seamless hook concealment and optimal strike penetration. EMEA 2027
1050 Brown / Black
1051 Green / Cream
1052 Green / Pearl
1053 Silver / Blue
1054 Chartreuse / Orange
1055 Black / Silver
1056 White / Albino
1057 Black / Green
Trade
Qty
Size
Style
4
4
3.3" | 85 mm
Sinking
Brown / Black Green / Cream Green / Pearl Silver / Blue SFU85SK1050
SFU85SK1051
SFU85SK1052
SFU85SK1053
SFU85SK1054
SFU85SK1055
SFU85SK1056
4
3
3.8" | 97mm
Sinking
SFU97SK1050
SFU97SK1051
SFU97SK1052
SFU97SK1053
SFU97SK1054
SFU97SK1055
SFU97SK1056
SFU97SK1057
4
2
4.3" | 110mm
Sinking
SFU110SK1050
SFU110SK1051
SFU110SK1052
SFU110SK1053
SFU110SK1054
SFU110SK1055
SFU110SK1056
SFU110SK1057
Employing an advanced injection laminate process, Injected Core Technology (ICT) enriches the inner core with intricate, multi-colored metallic layers ensconced within a clear, robust exoskeleton. The three-dimensional effect generated by ICT allows light to refract throughout the entire lure, significantly enhancing its lifelike appearance underwater. Central to its refined action is the unique
FRESHWATER SOFTBAITS
SUNFISH UNRIGGED
Chartreuse / Orange Black / Silver White / Albino Black / Green SFU85SK1057
oscillator tail, molded from a transparent exoskeleton. This design imparts a fluid side-to-side swimming motion and rhythmic tail beat without compromising the lure’s natural appearance. Rigging the LIVETARGET Sunfish is both straightforward and efficient, thanks to features such as a split belly and dorsal fin, which allow for effortless hook concealment and optimal penetration upon a strike.
PRODUCT CATALOG
7
FRESHWATER SOFTBAITS
CRAWFISH UNRIGGED
1002 Natural / Yellow
1013 Brown / Yellow
1025 Blue / Green
1026 Green / Moss
1027 Yellow / Pumpkin
1028 Blue / Purple
1031 Red / Red
1033 Natural / Pumpkin
1058 Fire / Orange
1059 Green / Brown
1068 Orange / Green
1069 Chartreuse / Green
Trade
Qty
Size
Style
Natural / Yellow
Brown / Yellow
Blue / Green
Green / Moss
Yellow / Pumpkin
4
6
2.8" | 71mm
Sinking
CFU71SK1002
CFU71SK1013
CFU71SK1025
CFU71SK1026
CFU71SK1027
CFU71SK1028
4
5
3.8" | 97mm
Sinking
CFU97SK1002
CFU97SK1013
CFU97SK1025
CFU97SK1026
CFU97SK1027
CFU97SK1028
Trade
Qty
Size
Style
Red / Red
Green / Brown
Orange / Green
Chartreuse / Green
4
6
2.8" | 71mm
Sinking
CFU71SK1031
CFU71SK1033
CFU71SK1058
CFU71SK1059
CFU71SK1068
CFU71SK1069
4
5
3.8" | 97mm
Sinking
CFU97SK1031
CFU97SK1033
CFU97SK1058
CFU97SK1059
CFU97SK1068
CFU97SK1069
Natural / Pumpkin Fire / Orange
Mimicking typical prey for freshwater predators, the new LIVETARGET Crawfish produces a pronounced kicking and vibrating action just as a defensive, living craw would move. Injected Core Technology (ICT) elevates the design of the lure, merging the anatomical features with a dynamic inner core, creating a life-like appearance and irresistible action built to compete. Slide onto a flipping
8
Blue / Purple
hook, with the claws and legs floating to entice a bite, or present on a Texas rig with a bullet weight or jig head. By folding the tail under the hook, the bait displaces more water during retrieval. LIVETARGET’s latest take on the Crawfish lure is an ideal soft plastic for targeting Bass, Pike, Perch and other bottom feeding freshwater predators.
EMEA 2027
1034 Moss / Yellow
1035 Brown / Black
1036 Tan / Brown
1037 Green / White
1038 Chartreuse / Green
1039 Green / Yellow
1040 Grey / White
1041 Bronze / White
1043 Black / Black
1042 White / Albino
1044 Orange / Brown
Trade
Qty
Size
Style
White / Albino
Black / Black
Grey / White
Green / White
Moss / Yellow
4
4
2" | 50 mm
Floating
FSF50T1042
FSF50T1043
FSF50T1040
FSF50T1037
FSF50T1034
FSF50T1036
4
3
2.5" | 60mm
Floating
FSF60T1042
FSF60T1043
FSF60T1040
FSF60T1037
FSF60T1034
FSF60T1036
4
2
3" | 75mm
Floating
FSF75T1042
FSF75T1043
FSF75T1040
FSF75T1037
FSF75T1034
FSF75T1036
Trade
Qty
Size
Style
Green / Yellow
Brown / Black
Chartreuse / Green
Bronze / White
4
4
2" | 50 mm
Floating
FSF50T1039
FSF50T1035
FSF50T1038
FSF50T1041
FSF50T1044
4
3
2.5" | 60mm
Floating
FSF60T1039
FSF60T1035
FSF60T1038
FSF60T1041
FSF60T1044
4
2
3" | 75mm
Floating
FSF75T1039
FSF75T1035
FSF75T1038
FSF75T1041
FSF75T1044
The new Freestyle Frog 2.0 thrives in these challenging environments, offering the perfect topwater presentation, realistic kicking leg action, and weedless rigging. Utilizing LIVETARGET’s Injected Core Technology (ICT), this soft-plastic frog features a detailed, anatomically accurate profile with multi-colored metallic hues within a translucent exoskeleton, maximizing both realism and
FRESHWATER SOFTBAITS
FROG UNRIGGED
Tan / Brown
Orange / Brown
durability. As an unrigged topwater soft plastic frog, LIVETARGET’s latest frog lure maintains its stride action at any retrieval speed, displaying life-like leg pushes on the surface. Rig with a single wide gap Mustad EWG Infiltrator hook or Mustad double frog hook for a weedless presentation to flip toward lily pads or under docks when fishing for top-feeding bass and pike.
PRODUCT CATALOG
9
SLOW-ROLL SHINER SWIMBAIT 134 Silver / Pearl
951 Silver / Smoke
FRESHWATER SOFTBAITS
LIVETARGET’s Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Shiner, while the Exo-Skin generates a hard-thumping action that moves the whole body. The result is a life-like lure that creates a subtle yet enticing rolling action.
934 Silver / Brown
952 Silver / Green
Trade
Qty
Size
Stye
Silver/Pearl Silver/Smoke Silver/Brown Silver/Green
4
4
3” | 85 mm
Slow-Sink
SRS85SK134
SRS85SK951
SRS85SK934
SRS85SK952
4
4
4” | 100 mm
Slow-Sink
SRS100SK134
SRS100SK951
SRS100SK934
SRS100SK952
4
3
5” | 125 mm
Slow-Sink
SRS125SK134
SRS125SK951
SRS125SK934
SRS125SK952
Pairs with:
Ball Jig Head
GHOST TAIL MINNOW DROPSHOT 134 Silver / Pearl
951 Silver / Smoke
934 Silver / Brown
952 Silver / Green
The Ghost Tail Minnow uses LIVETARGET’s Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the ExoSkin generates a finesse quivering action. The unique tail design creates action that emulates the movement of a small minnow, while helping the bait track straight while swimming or in current.
Trade
Qty
Size
Stye
4
4
3 3/4” | 95 mm
Slow-Sink
GTM95SK134
GTM95SK951
GTM95SK934
GTM95SK952
4
4
4 1/2” | 115 mm
Slow-Sink
GTM115SK134
GTM115SK951
GTM115SK934
GTM115SK952
4
4
5 1/4” | 130 mm
Slow-Sink
GTM130SK134
GTM130SK951
GTM130SK934
GTM130SK952
10
Silver/Pearl Silver/Smoke Silver/Brown Silver/Green
EMEA 2027
Pairs with:
Apex Dropshot
TWITCH MINNOW SOFT JERKBAIT 134 Silver / Pearl
951 Silver / Smoke
By replicating an injured Minnow, Shiner or Herring, in both appearence and action, the LIVETARGET Twitch Minnow posseses exceptional versatility. This soft plastic bait comes unrigged; anglers can customize it themselves to align with their prefered techniques: twitch, drop shot, Wacky Rig, Jika and Neko, all offer tantalizing actions. The patent pending Injected Core Technology (ICT) creates a dynamic bait with better versatility, excellent durability, and an intense flash.
934 Silver / Brown
Trade
Qty
Size
Stye
4
4
3 3/4” | 100 mm
Slow-Sink
Silver/Pearl Silver/Smoke Silver/Brown Silver/Green SSR100S134
SSR100S951
SSR100S934
SSR100S952
4
4
4 1/2” | 115 mm
Slow-Sink
SSR115S134
SSR115S951
SSR115S934
SSR115S952
4
3
5 1/4” | 130 mm
Slow-Sink
SSR130S134
SSR130S951
SSR130S934
SSR130S952
FRESHWATER SOFTBAITS
952 Silver / Green
Pairs with:
Wacky Neko
BAITBALL SPINNER RIG 855 Pearl White / Silver
850 Smoke / Silver
852 Green Pumpkin / Silver
853 Dark Amber / Gold
857 Chartreuse / Silver
856 Lime Chartreuse / Gold
Trade
Size
Weight
Style
Pearl White/Silver
Smoke/Silver
Green Pumpkin/Silver
Dark Amber/Gold
Chartreuse/Silver
4
Small
⅜ oz | 11g
Sinking
MNSR11SM855
MNSR11SM850
MNSR11SM852
MNSR11SM853
MNSR11SM857
MNSR11SM856
4
Medium
⅜ oz | 11g
Sinking
MNSR11MD855
MNSR11MD850
MNSR11MD852
MNSR11MD853
MNSR11MD857
MNSR11MD856
4
Large
½ oz | 14g
Sinking
MNSR14LG855
MNSR14LG850
MNSR14LG852
MNSR14LG853
MNSR14LG857
MNSR11LG856
The BaitBall Spinner Rig mimics a small cluster of fleeing baitfish. The three Teaser bodies and willow blade at the top of the lure roll side-to-side, creating vibration and a flicker-like flash, calling in nearby game fish. When the predators see the BaitBall, they will strike the target body that is strategically
Lime Chartreuse/Gold
segregated away from the main cluster of Teaser bodies in the BaitBall. The wire-frame design allows the lure to be pulled through hard cover such as trees, laydowns, and dock pilings, while penetrating deeper into the predator’s ambush territory.
PRODUCT CATALOG
11
FRESHWATER HOLLOW BODY
NEW HOLLOW BODY FROG
500 Green / Yellow
514 Emerald / Brown
517 Black / Black
520 Green/Chameleon
521 YLW/Chameleon
Trade
Size
Stye
Weight
Hook
Green/Yellow
Emerald / Brown
Albino/White
Black/Black
Green/Chameleon
YLW/Chameleon
4
1 ¾” | 45 mm
Floating
¼ oz | 7g
78204AP-BN-1/0
FHG45T500
FHG45T514
FHG45T516
FHG45T517
FHG45T520
FHG45T521
4
2” | 55 mm
Floating
⅝ oz | 18g
78204AP-BN-2/0
FHG55T500
FHG55T514
FHG55T516
FHG55T517
FHG55T520
FHG55T521
4
2 ½” | 65 mm
Floating
¾ oz | 21g
78204AP-BN-3/0
FHG65T500
FHG65T514
FHG65T516
FHG65T517
FHG65T520
FHG65T521
The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color, and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hook translates to higher hook up
12
516 Albino / White
ratios. Ideally used around grass and lily pads, the weedless design enables anglers to cast into thick bush or super heavy cover for unique applications. Go where traditional topwaters can’t.
EMEA 2027
500 Green / Yellow
514 Emerald / Brown
516 Albino / White
517 Black / Black
520 Green/Chameleon
521 YLW/Chameleon
FRESHWATER HOLLOW BODY
NEW HOLLOW BODY FROG POPPER
Trade
Size
Stye
Weight
Hook
Green/Yellow
Emerald/Brown
Albino/White
Black/Black
Green/Chameleon
YLW/Chameleon
4
2” | 55 mm
Floating
⅜ oz | 11g
78204AP-BN-2/0
FPH55T500
FPH55T514
FPH55T516
FPH55T517
FPH55T520
FPH55T521
The LIVETARGET® Hollow Body Popping Frog is the evolution every topwater angler has been waiting for. Built for explosive strikes and designed to deliver, this upgraded frog popper combines lifelike realism, precise action, and serious hooking power—making it a go-to choice for pulling big bass from heavy cover. Featuring a newly enhanced cupped face, the Hollow Body Popping Frog produces a loud, consistent splash and pop with every twitch of the rod tip. Its streamlined,
narrow profile makes it easy to walk the dog across the surface, tempting even the most pressured fish to strike. But the real game-changer? The addition of the Mustad® AlphaPoint™ double hook. Known for its ultrasharp point and improved penetration, this hook helps eliminate one of the biggest frustrations with hollow body frogs—missed fish. The soft, collapsible body works in tandem with the new hook design to dramatically increase your hookup ratio.
PRODUCT CATALOG
13
FRESHWATER HOLLOW BODY
NEW HOLLOW BODY FROG FREESTYLE
500 Green / Yellow
514 Emerald / Brown
516 Albino / White
517 Black / Black
520 Green/Chameleon
521 YLW/Chameleon
Trade
Size
Stye
Weight
Hook
Green/Yellow
Emerald/Brown
Albino/White
Black/Black
Green/Chameleon
YLW/Chameleon
4
2” | 55 mm
Floating
⅜ oz | 11g
78204AP-BN-2/0
FHF55T500
FHF55T514
FHF55T516
FHF55T517
FHF55T520
FHF55T521
Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action that big bass can’t resist. Designed to mimic the natural transition from a resting frog to a striding frog, this bait perfectly imitates a live frog’s behavior on the surface. Whether you twitch it gently or give it a quick pull, the Freestyle Frog glides
14
and kicks with a triggering action that draws explosive strikes. Outfitted with a soft yet durable PVC hollow body and armed with a custom Mustad® AlphaPoint™ double hook, this frog ensures superior hook penetration and consistent hook-ups—even through heavy cover. The ultra-realistic texture and UV-enhanced paint scheme add visual appeal that matches the hatch in any light conditions.
EMEA 2027
725 Grey / Brown
723 Natural / Brown
145 Olive / Orange
147 Mud / Blue
146 Green / Chartreuse
306 Red
Trade
Size
Stye
Weight
Grey/Brown Natural/Brown Olive/Orange
Mud/Blue
Green/Chart.
Red
4
1 1/2” | 40 mm
Sinking
⅜ oz | 11g
CHB40S725
CHB40S723
CHB40S145
CHB40S147
CHB40S146
CHB40S306
4
1 3/4” | 45 mm
Sinking
½ oz | 14g
CHB45S725
CHB45S723
CHB45S145
CHB45S147
CHB45S146
CHB45S306
4
2” | 50 mm
Sinking
¾ oz | 21g
CHB50S725
CHB50S723
CHB50S145
CHB50S147
CHB50S146
CHB50S306
Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistent design; anglers
FRESHWATER HOLLOW BODY
HOLLOW BODY CRAW
can squeeze scent paste inside the hollow cavity for a long lasting trail. The hollow body emits tiny bubbles when the lure lands on bottom. Use as a football jig or cover jig. Comes with replacement pincers.
PRODUCT CATALOG
15
FRESHWATER HOLLOW BODY
HOLLOW BODY SUNFISH
550 Natural / Olive Bluegill
554 Natural / Green Bluegill
552 Florescent Pumpkinseed
551 Natural / Blue Pumpkinseed
Trade
Size
Stye
Weight Natural/Green Bluegill Natural/Olive Bluegill Natural/Blue Pumpkinseed
4
3” | 75 mm
Floating
½ oz | 12g
SFH75T554
SFH75T550
SFH75T551
SFH75T552
4
3 ½” | 90 mm
Floating
⅝ oz | 18g
SFH90T554
SFH90T550
SFH90T551
SFH90T552
Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create a bubble trail. High hook up ratios.
16
EMEA 2027
Florescent Pumpkinseed
400 Brown / White
401 Grey / White
402 White / White
404 Black / Black
Trade
Size
Stye
Weight
Brown/White
Grey/White
White/White
4
2 ¼” | 60 mm
Floating
⅜ oz | 11g
MHB60T400
MHB60T401
MHB60T402
MHB60T404
4
3 ½” | 90 mm
Floating
1 oz | 28g
MHB90T400
MHB90T410
MHB90T402
MHB90T404
FRESHWATER SWIMBAITS
HOLLOW BODY MOUSE
Black/Black
The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of pads and grass mats.
HOLLOW BODY SHINER 154 Pearl Ghost
162 Metallic Blue Shiner
160 Amber / Silver Flake
163 Metallic Lemon Lime
Trade
Size
Stye
Weight
Pearl/Ghost
4
4 ½” | 115 mm
Floating
½ oz | 14g
SHB115T154
This unique top water bait has all the attributes to catch big fish. LIVETARGET has combined the realistic Shiner profile with a weedless hollow body design to create a precisely engineered replica of one of the most common freshwater forages. Confidently fish it in open water, through cover and under docks. The snag
Metallic Blue Shiner Amber/Silver Flake Metallic Lemon Lime SHB115T162
SHB115T160
SHB115T163
resistant design allows it to be fished over floating grass and other surface vegetation. It is extremely easy to ‘walk-the-dog’. Expect big hook up power. Equipped with an extra strong forged single hook and accessory belly pin to enable anglers to add a double or treble hook for open water situations.
PRODUCT CATALOG
17
THREADFIN SHAD SWIMBAIT 705 Violet / Blue
FRESHWATER SWIMBAITS
Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks.
Trade
Size
Weight
Style
Violet/Blue
4
3 ½” | 95 mm
½ oz | 14g
Med-Slow
TFS95MS705
GIZZARD SHAD SWIMBAIT 703 Green / Bronze
When Bass get dialed in to a big Shad bite, the LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The Oscillator generates a moderate wobble action.
705 Violet / Blue
Trade
Size
Weight
Style
Green/Bronze
4
4 ½” | 112 mm
1 oz | 28g
Med-Slow
GZS112MS703
Violet/Blue GZS112MS705
4
5 ½” | 139 mm
2 oz | 56g
Med-Slow
GZS139MS703
GZS139MS705
SUNFISH SWIMBAIT 562 Bronze Bluegill
551 Natural / Blue Pumpkinseed
Sunfish represent one of the most prolific forage species found in nearly all waterways throughout the USA and Canada; from lakes and rivers to ponds and reservoirs. Fish this lure anywhere Bluegills and Pumpkinseed live; around docks, through grass and weeds, over rock piles and into timber. The protected hook makes this bait easy to penetrate the jungle. The oscillator creates an incredibly life-like swimming action.
18
Trade
Size
Weight
Style
4
3 ½” | 90 mm
½ oz | 14g
Med-Slow
SFS90MS562
SFS90MS551
4
4 ⅜” | 110 mm
⅞ oz | 25g
Med-Slow
SFS110MS562
SFS110MS551
4
5” | 130 mm
1 ⅜ oz | 38g
Med-Slow
SFS130MS562
SFS130MS551
EMEA 2027
Bronze Bluegill Natural/Blue Pumpkin.
TROUT PARR SWIMBAIT 712 Silver / Olive
713 Gold / Olive
Trade
Size
Weight
Style
Silver/Olive
Gold/Olive
4
4” | 109 mm
¾ oz | 21g
Med-Slow
TRS109MS712
TRS109MS713
4
5” | 131 mm
1 ¼ oz | 35g
Med-Slow
TRS131MS712
TRS131MS713
FRESHWATER SWIMBAITS
LIVETARGET offers two variations of the Trout Swimbait. This smaller size has the juvenile features of a Parr Trout. The color patterns reflect the light and dark appearances commonly found with this species. The Parr has a tight wiggle action.
TROUT SWIMBAIT 718 Silver / Violet
715 Olive / Red
The Adult sized Trout is larger than its younger counter part, the Parr. It has a more developed profile and mature characteristics. The color patterns reflect the light and dark phases commonly found with Rainbow Trout. The Adult has a wide wobble action.
Trade
Size
Weight
Style
Olive/Red
Silver/Violet
4
6 ½” | 168 mm
2 ½ oz | 71g
Med-Slow
TRS168MS715
TRS168MS715
PRODUCT CATALOG
19
FRESHWATER SOFTBAITS
GOBY 2.0 RIGGED 1002 Brown / Chartreuse
1025 Black / Blue
1026 Brown / Black
1033 Natural / Pumpkin
1056 White / Albino
1069 Chartreuse / Green
1070 Green / Red
Size
Hook
Style
Weight
Brown / Chartreuse
Black / Blue
Brown / Black
4
1
2.8” | 71 mm
32824NP-BN-1/0
Sinking
3/8 oz | 10g
GOB71PT1002
GOB71PT1025
GOB71PT1026
GOB71PT1033
4
1
3.3" | 84mm
32824NP-BN-2/0
Sinking
3/7 oz | 12g
GOB84PT1002
GOB84PT1025
GOB84PT1026
GOB84PT1033
4
1
3.8” | 98mm
32824NP-BN-3/0
Sinking
7/8 oz | 25g
GOB98PT1002
GOB98PT1025
GOB98PT1026
GOB98PT1033
Green / Red
Trade Qty
Size
Hook
Style
Weight
White / Albino
Chartreuse / Green
4
1
2.8” | 71 mm
32824NP-BN-1/0
Sinking
3/8 oz | 10g
GOB71PT1056
GOB71PT1069
GOB71PT1070
4
1
3.3" | 84mm
32824NP-BN-2/0
Sinking
3/7 oz | 12g
GOB84PT1056
GOB84PT1069
GOB84PT1070
4
1
3.8” | 98mm
32824NP-BN-3/0
Sinking
7/8 oz | 25g
GOB98PT1056
GOB98PT1069
GOB98PT1070
Trade Qty
The new Live Target Goby 2.0 elevates natural forage imitation with Injected Core Technology (ICT). Its inner core carries detailed patterns and lifelike colours, encapsulated within a durable, transparent exoskeleton for maximum realism and longevity. Designed with custom-painted eyes, dual split dorsal fins, and a dynamic paddle tail, the Goby 2.0 produces strike-inducing action at any retrieve speed.
20
EMEA 2027
Natural / Pumpkin
Each bait is pre-rigged with a Mustad ULTRA POINT® hook for superior balance and secure hook penetration. Available in 2.8” / 10 g (3⁄8 oz) and 3.3” / 12 g (3⁄7 oz), the Goby 2.0 excels when cast, drifted, or worked along the bottom—making it a deadly choice for perch, zander, pike, and other freshwater predators.
GOBY PADDLE TAIL 605 Natural
606 Natural / Gold
607 Brown / Pumpkin
Trade
Qty
Size
Weight
Style
Natural/Bronze
Natural
Natural/Gold
4
3
3 ¼” | 80 mm
½ oz | 14g
Sinking
GOB80PT601
GOB80PT605
GOB80PT606
GOB80PT607
4
3
3 ⅝” | 90 mm
¾ oz | 21g
Sinking
GOB90PT601
GOB90PT605
GOB90PT606
GOB90PT607
FRESHWATER SOFTBAITS
601 Natural / Bronze
Brown/Pumpkin
Ideal for Smallmouth Bass, Walleye, Zander, and Pike. Cast and retrieve or slow drift on bottom. Soft plastic. The Goby Paddle tail has been built on a premium weighted hook.
YELLOW PERCH SWIMBAIT 714 Yellow / Green
One of the most common forages in mid-west and northern waters, the Yellow Perch Swimbait is a hit with Bass, walleye, and Zander anglers. With a tight wiggle and medium-slow sink speed, it is ideally fished over weed tops and around structure. Drift, cast or slow troll it over shallow ambush points.
713 Gold / Olive
Trade
Size
Weight
Style
Olive/Red
4
4 ½” | 113 mm
¾ oz | 21g
Med-Slow
YPS113MS714
YPS113MS713
4
5 ½” | 134 mm
1 ¼ oz | 35g
Med-Slow
YPS134MS714
YPS134MS713
PRODUCT CATALOG
Silver/Violet
21
ULTIMATE FROG Finesse
FRESHWATER HARDBAITS
Popper
Diver
500 Green / Yellow
502 Tan / Brown
503 Black / Brown
512 Floro Green / Yellow
514 Emerald / Brown
516 Albino / White
517 Black / Black
519 Emerald / Red
Trade
Size
Style
Weight
Green/Yellow
Tan/Brown
Tan/Brown
4
2” | 50 mm
Stride
¾ oz | 21g
TUF50T500
TUF50T502
TUF50T503
TUF50T512
4
2 ½” | 63 mm
Stride
1 oz | 28g
TUF60T500
TUF60T502
TUF60T503
TUF60T512
4
2” | 50 mm
Popper
¾ oz | 21g
TUP50T500
TUP50T502
TUP50T503
TUP50T512
4
2 ½” | 63 mm
Popper
1 oz | 28g
TUP60T500
TUP60T502
TUP60T503
TUP60T512
4
2” | 50 mm
Diver
¾ oz | 21g
TUD50T500
TUD50T502
TUD50T503
TUD50T512
4
2 ½” | 63 mm
Diver
1 oz | 28g
TUD60T500
TUD60T502
TUD60T503
TUD60T512
Trade
Size
Style
Weight
Emerald/Brown
Albino/White
Black/Black
Emerald/Red
4
2” | 50 mm
Stride
¾ oz | 21g
TUF50T514
TUF50T516
TUF50T517
TUF50T519
4
2 ½” | 63 mm
Stride
1 oz | 28g
TUF60T514
TUF60T516
TUF60T517
TUF60T519
4
2” | 50 mm
Popper
¾ oz | 21g
TUP50T514
TUP50T516
TUP50T517
TUP50T519
4
2 ½” | 63 mm
Popper
1 oz | 28g
TUP60T514
TUP60T516
TUP60T517
TUP60T519
4
2” | 50 mm
Diver
¾ oz | 21g
TUD50T514
TUD50T516
TUD50T517
TUD50T519
4
2 ½” | 63 mm
Diver
1 oz | 28g
TUD60T514
TUD60T516
TUD60T517
TUD60T519
The LIVETARGET Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides forward and the legs stretch just like a frog thrusting forward. The legs hinge at the hips, creating an anatomical stridelike action. The body is made from ABS and the legs
22
Floro Green/Yellow
are made from TPE. Pulls through cover with ease. The Finesse Model is stealthy in open runs, or throw it in small holes around heavy mat cover. The Popper Model is ideal when surface commotion is required and it has a dense rattle to call in fish from a distance. Sold with one set of replacement legs to ensure lure longevity. Ideal for targeting Bass, Pike and other surface feeding predators.
EMEA 2027
375 Natural Craw
377 Blue Craw
372 Moss Craw
376 Orange Pumpkin
301 Orange / Brown Craw
824 Chartreuse Black
378 Chartreuse Pumpkin
373 Red Craw
Trade
Size
Style
Weight
Natural Craw
Blue Craw
Moss Craw
Orange Pumpkin
4
2 ½” | 63 mm
Variable
⅜ oz | 11g
LCR60SK375
LCR60SK377
LCR60SK372
LCR60SK376
4
3” | 76 mm
Variable
½ oz | 14g
LCR75SK375
LCR75SK377
LCR75SK372
LCR75SK376
Trade
Size
Style
Weight
Orange/Brown Craw
Chartreuse Black
Chartreuse Pumpkin
Red Craw
4
2 ½” | 63 mm
Variable
⅜ oz | 11g
LCR60SK301
LCR60SK824
LCR60SK378
LCR60SK373
4
3” | 76 mm
Variable
½ oz | 14g
LCR75SK301
LCR75SK825
LCR75SK378
LCR75SK373
LIVETARGET’S Ultimate Craw imitates an exposed crawfish in open water, falling to the Mimics a vulnerable Craw exposed in open water, falling to the bottom. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The body is made from ABS plastic and is buoyant. The legs are made from TPE soft plastic. The durable and buoyant material enables the legs to shimmy and flicker as
FRESHWATER HARDBAITS
LIVE CRAW
the bait falls. The swing weight bait creates a wobble action as the lure settles after a twitch or pull. The position of the swing weight is aligned on the body enabling a balanced fall, just like a real Craw when exposed in open water. The lure comes with two weights to adjust the falling action. Equipped with a stout Mustad strong hook. Ideal for targeting Bass, Pike and other bottom feeding freshwater predators.
PRODUCT CATALOG
23
FRESHWATER HARDBAITS
FLUTTER SHAD JIGGING SPOON
134 Silver / Pearl
202 Silver / Black
201 Silver / Blue
205 Silver / Bronze
204 Gold / Green
208 Gold / Black
223 Gold / Red
224 Glow / Pearl
Trade
Size
Style
Weight
Silver/Pearl
Silver/Black
Silver/Blue
Silver/Bronze
4
2” | 55 mm
Slow Sinking
½ oz | 14g
FSJ55SK134
FSJ55SK202
FSJ55SK201
FSJ55SK205
4
2 1/2” | 60 mm
Slow Sinking
¾ oz | 21g
FSJ60SK134
FSJ60SK202
FSJ60SK201
FSJ60SK205
4
2 5/8” | 70 mm
Slow Sinking
1 oz | 28g
FSJ70SK134
FSJ70SK202
FSJ70SK201
FSJ70SK205
Trade
Size
Style
Weight
Gold/Green
Gold/Black
Gold/Red
Glow/Pearl
4
2” | 55 mm
Slow Sinking
½ oz | 14g
FSJ55SK204
FSJ55SK208
FSJ55SK223
FSJ55SK224
4
2 1/2” | 60 mm
Slow Sinking
¾ oz | 21g
FSJ60SK204
FSJ60SK208
FSJ60SK223
FSJ60SK224
4
2 5/8” | 70 mm
Slow Sinking
1 oz | 28g
FSJ70SK204
FSJ70SK208
FSJ70SK223
FSJ70SK224
The Flutter Shad mimics a Shad or Shiner fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in the ideal strike position when falling. Lift and drop to create a falling shimmy action or snap the rod tip to impart an erratic twitch action. The result is a strobing flash, that triggers predatory game fish in freshwater.
24
EMEA 2027
202 Silver / Black
718 Silver / Violet
205 Silver / Bronze
204 Gold / Green
208 Gold / Black
223 Gold / Red
211 Glow / Black
224 Glow / Pearl
Trade
Size
Style
Weight
Silver/Black
Silver/Violet
Silver/Bronze
4
2 1/4” | 55 mm
Slow Sinking
⅜ oz | 11g
ESS55SK202
ESS55SK718
ESS55SK205
ESS55SK204
4
2 1/2” | 60 mm
Slow Sinking
½ oz | 14g
ESS60SK202
ESS60SK718
ESS60SK205
ESS60SK204
4
2 3/4”| 70 mm
Slow Sinking
¾ oz | 21g
ESS70SK202
ESS70SK718
ESS70SK205
ESS70SK204
FRESHWATER HARDBAITS
ERRATIC SHINER CASTING SPOON
Gold/Green
Trade
Size
Style
Weight
Gold/Black
Gold/Red
Glow/Black
Glow/Pearl
4
2 1/4” | 55 mm
Slow Sinking
⅜ oz | 11g
ESS55SK208
ESS55SK223
ESS55SK211
ESS55SK224
4
2 1/2” | 60 mm
Slow Sinking
½ oz | 14g
ESS60SK208
ESS60SK223
ESS60SK211
ESS60SK224
4
2 3/4”| 70 mm
Slow Sinking
¾ oz | 21g
ESS70SK208
ESS70SK223
ESS70SK211
ESS70SK224
LIVETARGET has bridged the tradition of old spoon craftmanship with a new generation of tech-savvy production to create the first-ever anatomically precise spoon; The Erratic Shiner. The lure has a life-like Inner-Core with a pulsating vibrant flash, an Exo-Skin that produces an erratic wide-wobble, darting effect imitating an injured baitfish. Designed for long casts; also excellent for trolling. PRODUCT CATALOG
25
YELLOW PERCH JERKBAIT Medium 100 Natural / Matte
Shallow 102 Metallic / Gloss
FRESHWATER HARDBAITS
106 Florescent / Matte
rattle. The shallow model is an erratic jerkbait with suspending capabilities and is deadly for Bass and Pike. The jointed bait has an aggressive rolling action and is especially effective when trolled. Embedded with a tungsten weight transfer system.
The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. Whether targeting Bass, Pike, Walleye, or Zander, the jerkbait is a must have for casting or trolling. This speed versatile bait is designed with an internal weight transfer that also acts as an attractive low frequency Trade
Size
Weight
Depth
Style
Natural / Matte
Metalic / Gloss
4
2 ⅞” | 73 mm
⅜ oz | 11g
1’ - 2’
Suspend
YP73S100
YP73S102
Florescent / Matte YP73S106
4
2 ⅞” | 73 mm
⅜ oz | 11g
3’ - 5’
Floating
YP73M100
YP73M102
YP73M106
4
3 ⅝” | 98 mm
½ oz | 16g
1’ - 2’
Suspend
YP98S100
YP98S102
YP98S106
4
3 ⅝” | 98 mm
½ oz | 16g
3’ - 5’
Floating
YP98M100
YP98M102
YP98M106
YELLOW PERCH RATTLEBAIT 100 Natural / Matte
102 Metallic / Gloss
The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, attracting all freshwater game fish. It’s strategically designed to have a realistic Yellow Perch profile with a precisely balanced internal composition for yo-yo style retrieve. A recognized favorite for the winter pike bite when used with the vertical drop through the ice.
26
221 Florescent / UV
222 Glow / UV
Trade
Size
Style
Weight
Natural/Matte
Metallic/Gloss
Florescent/UV
Glow/UV
4
2” | 50 mm
Sinking
¼ oz | 7g
YPR50SK100
YPR50SK102
YPR50SK221
YPR50SK222
4
2 ⅜” | 60 mm
Sinking
⅜ oz | 11g
YPR60SK100
YPR60SK102
YPR60SK221
YPR60SK222
4
2 ⅞” | 70 mm
Sinking
⅝ oz | 18g
YPR70SK100
YPR70SK102
YPR70SK221
YPR70SK222
EMEA 2027
RAINBOW SMELT JERKBAIT Deep
201 Silver / Blue
Rainbow Smelt are common forage to Northern game fish such as Walleye, Zander, Salmon, Trout, and Bass. The Jerkbait hosts a weight transfer, suspends and has a deep ‘knock’ sound. The Jerkbait is available in shallow and deep dive models and is ideal for casting or trolling.
202 Silver / Black
FRESHWATER HARDBAITS
Shallow
222 Pearl
208 Gold / Black
Trade
Size
Weight
Depth
Silver/Blue
Silver/Black
Gold/Black
Pearl
4
2 ¾” | 70 mm
⅛ oz | 3g
3’ - 4’
RS70S201
RS70S202
RS70S208
RS70S222
4
2 ¾” | 70 mm
⅛ oz | 3g
5’ - 6’
RS70D201
RS70D202
RS70D208
N/A
4
3 ⅝” | 91 mm
5
/16 oz | 9g
3’ - 4’
RS91S201
RS91S202
RS91S208
RS91S222
4
3 ⅝” | 91 mm
5
/16 oz | 9g
5’ - 7’
RS91D201
RS91D202
RS91D208
N/A
4
4 ½” | 115 mm
⅝ oz | 18g
3’ - 5’
RS115S201
RS115S202
RS115S208
N/A
4
4 ½” | 115 mm
⅝ oz | 18g
7’ - 9’
RS115D201
RS115D202
RS115D208
N/A
TROUT JERKBAIT 900 Rainbow Trout
Young-of-the-year Trout are popular forages to many game fish in small lakes, reservoirs, streams or rivers. The LIVETARGET Trout was designed for cold-water angling opportunities that include Trout populations.
901 Brown Trout
903 Brook Trout
Trade
Size
Style
Depth
Weight
Rainbow
Brown
Brook
4
2” | 50 mm
Slow Sink
Variable
⅛ oz | 3g
TF50S900
TF50S901
TF50S903
4
2¾” | 70 mm
Slow Sink
Variable
5
/16 oz | 9g
TF70S900
TF70S901
TF70S903
PRODUCT CATALOG
27
FRESHWATER HARDBAITS
MINNOW JERKBAIT
134 Silver / Pearl
241 Silver Pumpkin
240 Violet / Black back
243 Gold / Perch
201 Silver / Blue
244 Emerald Shiner
202 Silver / Black
245 Chartreuse Belly
Trade
Size
Weight
Depth
Style
Silver/Pearl
Silver Pumpkin
Violet/Black
Gold/Perch
4
2 ½” | 60 mm
⅛ oz | 3g
3’ - 4’
Slow Sinking
MJB60SK134
MJB60SK241
MJB60SK240
MJB60SK243
4
3” | 75 mm
¼ oz | 7g
4’ - 5’
Slow Sinking
MJB75SK134
MJB75SK241
MJB75SK240
MJB75SK243
Trade
Size
Weight
Depth
Style
Silver/Blue
Emerald Shiner
Silver/Black
Chart. Belly
4
2 ½” | 60 mm
⅛ oz | 3g
3’ - 4’
Slow Sinking
MJB60SK201
MJB60SK244
MJB60SK202
MJB60SK245
4
3” | 75 mm
¼ oz | 7g
4’ - 5’
Slow Sinking
MJB75SK201
MJB75SK244
MJB75SK202
MJB75SK245
The LIVETARGET Minnow finesse jerkbait is a one-ofkind Minnow replica. The high-impact polycarbonate lip is installed separately from the main body fuselage. This unique design feature enables the lure to behave erratically when twitched, which perfectly represents the movement of a distressed minnow. The lip is extremely durable and has excellent deflection properties making it a great option for
28
anglers targeting fish around cover, such as rock or wood. The bait sinks approximately 1’ every 3 seconds and falls parallel. Equipped with a weight transfer, which generates a dense knock sound. Ultra-realistic paint finishes make this Minnow imitation ideal for targeting fresh and saltwater game fish.
EMEA 2027
242 Gold / Pumpkin
240 Violet / Black Back
243 Gold / Perch
201 Silver / Blue
224 Glow / Pearl
211 Glow / Black
241 Silver / Pumpkin
210 Glow / Blue
Trade
Size
Style
Weight
Gold/Pumpkin
Violet/Black
Gold/Perch
Silver/Blue
4
2” | 50 mm
Sinking
⅜ oz | 11g
SNS50SK242
SNS50SK240
SNS50SK243
SNS50SK201
4
2 ¼” | 55 mm
Sinking
½ oz | 14g
SNS55SK242
SNS55SK240
SNS55SK243
SNS55SK201
Trade
Size
Style
Weight
Glow/Pearl
Glow/Black
Silver/Pumpkin
Glow/Blue
4
2” | 50 mm
Sinking
⅜ oz | 11g
SNS50SK224
SNS50SK211
SNS50SK241
SNS50SK210
4
2 ¼” | 55 mm
Sinking
½ oz | 14g
SNS55SK224
SNS55SK211
SNS55SK241
SNS55SK210
The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a life-like strobing flash, attracting game fish from a distance.
SUNFISH CRANKBAIT
FRESHWATER HARDBAITS
SONIC SHAD BLADE BAIT
(A) Snap the rod tip to impart an erratic darting action. (B) Drop the rod tip to generate a tantalizing falling shimmy and cradle action. The hook creates drag and holds it in the ideal striking position.
Medium
Shallow Bluegill
100 Natural / Matte
Pumpkinseed
100 Natural / Matte
102 Metallic / Gloss
102 Metallic / Gloss
Trade
Size
Style
Depth
Weight
Natural/Matte
Natural/Bronze
Trade
Size
Style
Depth
Weight
Natural/Matte
4
2 ¼” | 57 mm
Floating
3’ - 4’
¼ oz | 7g
BG57S100
BG57S102
4
2 ¼” | 57 mm
Floating
3’ - 4’
¼ oz | 7g
PS57S100
PS57S102
4
2 ¼” | 57 mm
Floating
5’ - 6’
¼ oz | 7g
BG57M100
BG57M102
4
2 ¼” | 57 mm
Floating
5’ - 6’
¼ oz | 7g
PS57M100
PS57M102
4
2 ¾” | 70 mm
Floating
3’ - 4’
½ oz | 14g
BG70S100
BG70S102
4
2 ¾” | 70 mm
Floating
3’ - 4’
½ oz | 14g
PS70S100
PS70S102
4
2 ¾” | 70 mm
Floating
5’ - 6’
½ oz | 14g
BG70M100
BG70M102
4
2 ¾” | 70 mm
Floating
5’ - 6’
½ oz | 14g
PS70M100
PS70M102
PRODUCT CATALOG
Natural/Bronze
29
GOLDEN SHINER RATTLEBAIT
SALTWATER JIGS
The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition generates a loud rattle and is perfectly balanced for a yo-yo style retrieve. Virtually all freshwater game fish, including Bass and Pike will eat this lure. For a winter Pike bite, use this bait with a vertical drop through the ice.
201 Silver / Blue
210 Glow / Blue
202 Silver / Black
211 Glow / Black
208 Gold / Black
212 Glow / Gold
203 Silver / Green
213 Glow / White
Trade
Size
Weight
Style
Silver/Blue
Glow Blue
Silver/Black
Glow/Black
Gold/Black
Glow/Gold
Silver/Green
4
2” | 50 mm
¼ oz | 7g
Sinking
GS50SK201
GS50SK210
GS50SK202
GS50SK211
GS50SK208
GS50SK212
GS50SK203
Glow/White GS50SK213
4
2 ⅜” | 60 mm
¼ oz | 7g
Sinking
GS60SK201
GS60SK210
GS60SK202
GS60SK211
GS60SK208
GS60SK212
GS60SK203
GS60SK213
4
2 ⅞” | 70 mm
½ oz | 14g
Sinking
GS70SK201
GS70SK210
GS70SK202
GS70SK211
GS70SK208
GS70SK212
GS70SK203
GS70SK213
FROG POPPER 500 Green / Yellow
502 Tan / Brown
503 Brown / Black
Trade
Size
Style
4
2 ½” | 65 mm
Floating
4
3” | 75 mm
Floating
Depth
Weight
Green/Yellow
Tan/Brown
Brown/Black Floro Green/Yellow
Topwater
¼ oz | 7g
FGP65T500
FGP65T502
FGP65T503
FGP65T512
Topwater
½ oz | 14g
FGP75T500
FGP75T502
FGP75T503
FGP75T512
The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance. Seasoned anglers report an exceptional reaction when using the walk-the-dog technique. Fish it slow or fish it aggressively.
30
EMEA 2027
512 Floro Green / Yellow
Trade
Size
4
3” | 76 mm
4
3 ¾” | 95 mm
919 Clear
910 Sand Shrimp
914 Brown Shrimp
911 Glass Shrimp
918 Grass Shrimp
912 White Shrimp
915 Pink Shrimp
913 Glow
Weight
Style
Clear
Sand
Brown
Glass
Grass
White
Pink
Glow
5
/16 oz | 9g
Variable
LSH75SK919
LSH75SK910
LSH75SK914
LSH75SK911
LSH75SK918
LSH75SK912
LSH75SK915
LSH75SK913
⅜ oz | 11g
Variable
LSH95SK919
LSH95SK910
LSH95SK914
LSH95SK911
LSH95SK918
LSH95SK912
LSH95SK915
LSH95SK913
Mimics a vulnerable shrimp exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slowly to generate a thumping pulse. The body is made from ABS plastic and is buoyant. Inside the body cavity is a round weight that generates a light clicking sound when the bait is in motion. The legs and swimmerets are made from TPE soft plastic. The swing weight is strategically designed to rock the bait off balance,
FRESHWATER HARDBAITS
LIVE SHRIMP
which creates a wobble action as the lure settles after a twitch or pull. The position of the swing weight is positioned on the body, enabling a balanced fall, just like a real Shrimp when exposed in open water. The lure comes with two weights to adjust the falling action. Ideal for targeting Seatrout, Bluefish, Snook, Redfish, and other nearshore saltwater feeding predators.
PRODUCT CATALOG
31
SALTWATER JIGS
FLEEING SHRIMP SOFT PLASTIC JIG
919 Clear
912 White Shrimp
914 Brown Shrimp
910 Sand Shrimp
911 Glass Shrimp
918 Grass Shrimp
913 Glow
915 Pink
Trade
Size
Sink Speed
Depth
Weight
Clear
White Shrimp
Brown Shrimp
4
2¾” | 70 mm
1’ per sec.
Variable
¼ oz | 7g
SSJ70SK919
SSJ70SK912
SSJ70SK914
SSJ70SK910
4
3½” | 85 mm
1.5’ per sec.
Variable
⅜ oz | 11g
SSJ85SK919
SSJ85SK912
SSJ85SK914
SSJ85SK910
Trade
Size
Sink Speed
Depth
Weight
Glass Shrimp
Grass Shrimp
Glow
Pink
4
2¾” | 70 mm
1’ per sec.
Variable
¼ oz | 7g
SSJ70SK911
SSJ70SK918
SSJ70SK913
SSJ70SK915
4
3½” | 85 mm
1.5’ per sec.
Variable
⅜ oz | 11g
SSJ85SK911
SSJ85SK918
SSJ85SK913
SSJ85SK915
The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp’s silicone skirt animates the lure’s appearance by mimicking the action of a live shrimp’s front legs while in motion
32
Sand Shrimp
and at rest. The Fleeing Shrimp combines realistic anatomy, profile, colors, sound, scent, and action to provoke aggressive feeding responses from inshore predators. Glass rattle. Shrimp scented. Comes with one replacement body.
EMEA 2027
919 Clear
912 White Shrimp
914 Brown Shrimp
910 Sand Shrimp
911 Glass Shrimp
918 Grass Shrimp
913 Glow
915 Pink
Trade
Qty
Size
Sink Speed
Depth
Weight
Clear
White Shrimp
Brown Shrimp
4
4
3” | 75 mm
Sinking
Variable
¼ oz | 7g
SSF75SK919
SSF75SK912
SSF75SK914
SSF75SK910
4
4
4” | 100 mm
Sinking
Variable
½ oz | 14g
SSF100SK919
SSF100SK912
SSF100SK914
SSF100SK910
Trade
Qty
Size
Sink Speed
Depth
Weight
Glass Shrimp
Grass Shrimp
Glow
Pink
4
4
3” | 75 mm
Sinking
Variable
¼ oz | 7g
SSF75SK911
SSF75SK918
SSF75SK913
SSF75SK915
4
4
4” | 100 mm
Sinking
Variable
½ oz | 14g
SSF100SK911
SSF100SK918
SSF100SK913
SSF100SK915
The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most common forage for all saltwater game fish. The Rigged Shrimp is designed to mimic a
SALTWATER JIGS
RIGGED SHRIMP
Sand Shrimp
live Shrimp swimming in a forward motion. It can be cast and retrieved or fished under a popping cork. A built in rattle generates the ‘clicking’ sound Shrimp make while swimming.
PRODUCT CATALOG
33
HOLLOW BODY MULLET 716 Silver
721 Natural / Black
SALTWATER SWIMBAIT
723 Natural / Brown
Trade
Size
Style
Depth
Weight
Natural/Black
Silver
4
3¾” | 95 mm
Floating
Topwater
⅜ oz | 11g
MUH95T721
MUH95T716
MUH95T723
4
4½” | 115 mm
Floating
Topwater
½ oz | 14g
MUH115T721
MUH115T716
MUH115T723
The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It’s versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag resistent design enables
Natural/Brown
it to be fished through cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a Mustad treble hook to the belly pin to enhance hookups in open water.
SLOW-ROLL MULLET SWIMBAIT 717 Silver/Black
LIVETARGET’s Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Mullet, while the Exo-Skin generates a hard-thumping action that moves the whole body. The result is a life-like lure that creates a subtle yet enticing rolling action. Ideal for saltwater.
34
EMEA 2027
Trade
Size
Style
Depth
Silver/Black
4
4” | 100 mm
Slow-Sink
Variable
SRM100SK717
4
5” | 125 mm
Slow-Sink
Variable
SRM125SK717
SCALED SARDINE SWIMBAIT
720 Silver / Bronze
The Scaled Sardine Swimbait is a must for every saltwater angler. The profile is an exact match to use when the Whitebait arrive at their in-shore spawning grounds. The Oscillator is dialed to a tight flicker action. Put away the cast net and tie on a LIVETARGET Scaled Sardine Swimbait.
Trade
Size
Sink Speed
Weight
Silver/Green
4
3½” | 95 mm
Med-Slow
½ oz | 14g
SDS95MS719
Silver/Bronze SDS95MS720
4
4½” | 115 mm
Med-Slow
1 oz | 28g
SDS115MS719
SDS115MS720
SCALED SARDINE TWITCHBAIT 902 Natural / Metallic
933 Silver / Green
946 Ghost / Amber
948 Ghost / Natural
The Scaled Sardine Twitchbait is the perfect match for cruising predators in search of this prolific baitfish. Rapidly gaining attention by seasoned saltwater anglers, this bait has an erratic action whether twitched with a slow or an aggressive retrieve. It has a quick start and stop action that is proven to trigger big bites.
Trade
Size
Style
Depth Weight
4
3” | 75 mm
Suspend
0 - 1’
½ oz | 12g
SST75S902
SST75S946
SST75S933
SST75S948
4
3½” | 90 mm Suspend
0 - 1’
⅝ oz | 19g
SST90S902
SST90S946
SST90S933
SST90S948
PRODUCT CATALOG
Natural/Metallic Ghost/Amber Silver/Green Ghost/Natural
35
SALTWATER SOFTBAITS
719 Silver / Green
O Mustad & Son AS
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Raufossvegen 40
and creative content are the copyrighted
2818 Gjøvik
property of O. Mustad & Son.
Norway
LIVETARGET is a registered trademark owned
info@livetargetlures.com
by O. Mustad & Son
36
EMEA 2027
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