Concept Artist • Illustrator
A multi-disciplinary designer specializing in toy development, experienced in translating brands into commercially successful products. Combines strong visual communication skills with deep understanding of manufacturing processes, retail trends, and brand management, leading cross-functional teams from concept through production.
Key Skills
Product Design, Illustration, CAD, Digital Sculpting, Project Management, Research & Development
Additional Skills
Brand Licensing, UI/UX, Rapid Prototyping, Desktop Publishing and Graphic Design
Education
2013 - 2016 Camberwell College of Arts
BA Illustration (Hons)
2011 - 2013 HKCC, Polytechnic University Associate Degree in Design (Visual Communication)
2003 - 2010 La Salle College HKCEE and HKALE
Achievements
• MojoNation 100: Rising Star 2024
• Play Creators Award Finalist: Unsung Hero 2024
• Work for Hussein Chalayan featured in Vogue Magazine
• HKIFF Short Film Competition: Best Script Writer
• HSBC Company Program: Most Valuable Player
• Disneyland Four Keys Fanatic Award: Best Showmanship
ContactS
Experiences
2024 - Present
YuMe Toys - London, UK
SENIOR ART DIRECTOR
• Lead cross-functional product development from concept to launch.
• Analyze market trends and consumer insights to inform strategic product decisions.
• Evaluate design solutions and provide critical feedback to enhance product quality.
• Facilitate communication between design, sales, and production departments.
2019 - 2024
Maxx Marketing - London, UK
ART DIRECTOR
• Development of toys, merchandise and various product categories in collaboration with household brands and licenses.
• Coordinate projects and establish standards for production and client services.
• Oversee production team to actualise campaign visions.
June 2017 - 2019
Asylum Models & Effect - London, UK
DIGITAL ARTIST
• 2D & 3D design work, technical drawing and CAD modelling for movies, commercials, rapidprototypes and installation art.
• Project management, handling suppliers and budget control to ensure smooth operations.
• Website and social media management.
March - May 2016
Inkle Studios - Cambridge, UK
CONCEPT ARTIST
• Rapid conceptualisation of in-game architectural elements and overall aesthetics.
• Analyse gameplay mechanics and create tailormade designs to match.
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