1 7 of november 2022
CLW MARKETING PROPOSAL
CLW
2
WHO ARE WE CLW AGENCY IS A DIGITAL MARKETING CONSULTANCY THAT STRIVES TO BRING YOUR IMAGE TO LIFE. In our digital marketing agency, we are dedicated to helping business owners build digital brands that reflect their brand image, values, and products.
CLw Agency
3
YOUR clw TEAM
Olivia Price intern
Whitney Krayer Intern CLw Agency
Charlotte Chute intern
4
YOUR GOALS 1. Increase clientele 2. Grow on social media 3. Showcase POV's
personality CLw Agency
TARGET GROWTH ASPECTS
5
INCREASE POV MARKETING SOCIAL MEDIA PRESENCE
GAIN MORE CLIENTELE BY INCREASING SOCIAL MEDIA PRESENCE ON A VARIETY OF PLATFORMS TO TARGET ALL AGES CLw Agency
6
Frequent client updates Personality presence POV member highlights Every other post of a POV member Pin top 3 things to know about POV Before/after of clients Casual Instagram Relatable content New highlight covers
CLw Agency
7
TIKTOK
Post 1-4 time a day Create a content calendar for TikTok No graphics, all posts being raw Create TikTok playlists for certain types of post themes Silly content, relatable Even more casual than Instagram CLw Agency
8
Continue the same professionalism Invest in Facebook ads, cheap Post once a week on Facebook Create posts catered to facebook Pin a post that shows general representation of POV Join a small business Facebook Group! CLw Agency
9
Continue the same professionalism Post only with important updates: Hiring new members New member spotlights Milestones for POV New clients CLw Agency
10
DIGITAL PRESENCE
CLw Agency
11
INDUSTRY ANALYSIS
CLw Agency
12
WHAT WE CAN DO FOR YOU
CLw Agency
13
BRANDING KIT Facebook & LinkedIn
COLORS
FONTS #efefef
#000000
RoxboroughCF
#AFD8ES
Top Model Coach
Brand Adjectives PROFESSIONAL
EDUCATIONAL
EFFECTIVE
organized, responsible, dependable
informative, qualified, engaging
successful, intuitive, transformative
CLw Agency
RoxboroughCF Thin Top Model Coach
Hatton Top Model Coach
14
BRANDING KIT
Instagram & TikTok
COLORS
FONTS RoxboroughCF Top Model Coach
#EFEFEF
#AFD8E5
#000000
#648069
RoxboroughCF Thin Top Model Coach
Brand Adjectives
Hatton Top Model Coach
CREATIVE
AUTHENTIC
COLLABORATIVE
on-trend, innovative, visionary
credible, genuine, original
inclusive, result-driven, demonstrative
CLw Agency
Afrah
Top Model Coach
15
INITIATIVES AND IDEAS Instagram + TikTok
Market to new consumer
Increase reach
•Frequent spotlight posts of the team •comedy/relatable content •casual and authentic content •team members highlight stories •Mood board story highlight
•Prioritize video content (TikTok 14 posts a day, Insta 1-3 a week) •Create content (memes, Inspirational quotes, etc.) that people will repost
CLw Agency
16
SOCIAL MEDIA PREVIEW
SOCIAL MEDIA PREVIEW
CLw Agency
17
NEXT STEPS
1. Follow up 2. create content calendar
18
THANK YOU