Conclusion of finished magazine

I was extremely happy and proud of the final product and seeing the team’s efforts combined into a final product. The front cover image is strong and enticing, working well as an introduction into Blueprint. I was really happy with our choice to commission an illustrator as when looking at the magazine as whole I feel they really help tie the whole thing together. The fact we kept the layout of the contents that was mocked up at the start of the whole project was promising as we kept to the identity that we crafted and had a clear brand aesthetically.

A key factor that we prioritised in our editorial policy was that we wanted to showcase high street/affordable clothing in an editorial way and I would say that our photography is really strong and does keep to this, my personal favourite being the images from the Depop shoot. The layout is clean and consistent. We made use of touches that really helped to develop the identity of Blueprint and make it recognisable such as the capitalised fonts, use of muted colours, the plain ‘Blueprint’ pages for breaks from busier pages. This was important and this was something of concern to me after the media pack presentations, as some of the competitors had more niche magazines that had a very clear strong identity such as the sex focused magazine and the publication that was in two halves. I knew our aim was to appeal to a wider more general audience so it was important to develop an identity so that we would survive in a struggling industry of fashion magazines, and not get lost.

The copy writing was of high standard and we wanted to ensure that why we wanted a focus on imagery and layout, that we didn’t neglect this aspect as we wanted people to actually enjoy reading the publication. The research put in before creating the publication was so important as it helped us develop concepts that worked well and were relevant to our target audience such as the male skincare article and modesty main feature. Overall, Blueprint looks professional and polished and I feel it does have a place in the market of fashion magazines.