UPSU Media Pack 2014-15

Who are we University of Plymouth Students’ Union (UPSU) is an independent registered charity that seeks to represent all the students of Plymouth University. We facilitate student representation at all levels, host the sports clubs and societies, manage campus sport facilities and provide volunteering opportunities, independent advice, entertainment, shop, accommodation, catering and bars.

UPSU is student led and democratic. The majority of our trustees are elected student officers and all of our major decisions are made by students. We operate with high standards and have received awards for our performance, including the Students’ Union Evaluation Initiative (SUEI) Bronze, Investors in Volunteers, NUS Green Impact Outstanding Excellence and Investors in People - Gold Award.

Who are our students

With over 27,000 students, the 9th largest student body in the UK, at UPSU we are in a unique position to engage with Plymouth University students.

27,000

20,000

full time students

students 7,000

age

25+ 30%

part time students

85% UK students

15% international students UPSU is a registered charity in England & Wales No.1143614

54% 46%

21-25 27%

18-20 43%

Why advertise with us 1 2 3 4

Students have spending power. With an average individual spend of over £6,500 per year students form a lucrative market and one that is notoriously difficult to penetrate with so many organisations chasing their custom.

Often living away from home for the first time, students have to make choices on which brands to purchase and/or consume. That’s why attracting them to your product or service has real potential for generating long-term engagement and brand loyalty. It’s about having the opportunity to create a sustainable relationship with the student market.

We’re their Students’ Union. We’re the only organisation exclusively affiliated with Plymouth University. We’re a brand students acknowledge and trust. We give you a unique opportunity to reach out to our student body directly and in a range of different ways.

We will work with you to fine tune your messages with our expertise and together, we’ll create a package that will support you to achieve your marketing objectives.

Whether that’s building brand awareness or creating direct sales, we’ll offer bespoke guidance and support the entire way.

£6,500 If you want to get involved with any of the opportunities mentioned in this pack, or you have any other questions, please get in touch with our Sales & Marketing Coordinator: James Came Call: Email:

01752 588350 james.came@su.plymouth.ac.uk

average spend per student per year +

Freshers’ Fairs Our fairs provide the perfect opportunity to interact and engage face-to-face with Plymouth University students.

They are an amazing opportunity for companies to showcase their business to the South West’s largest student market in the heart of the university campus. Packed with stalls showcasing the biggest and best of Plymouth’s student life.

Held in Plymouth University’s iconic Roland Levinsky Building and The SU Marquee offering a high footfall environment for you to engage with our student body. With a mixture of student services, commercial and community stands; UPSU fairs are the perfect platform for you to start a conversation with Plymouth students.

International Fair

Welcome Fair

The perfect opportunity to engage with Plymouth University’s diverse international student body.

The most prominent commercial event of freshers week. Spread over two full days and held in the iconic Roland Levinsky Building, the fair attracts over 7,000 students each day.

Date: 15th Sept Time: 12pm - 3pm Location: The Roland Levinsky Building Stand: £200 2m x 1m table stand, backing boards, Wifi and electricity

Date: 25th & 26th Sept Time: 10am - 4pm Location: Roland Levinsky Building The SU Marquee Premium stand: £900

4m x 1m table stand in prime location, backing boards, Wifi and electricity

Standard stand: £600

2m x 1m table stand, Wifi and electricity

Marquee stand: £200

2m x 1m table stand and Wifi

Charity stand:

All prices subject to VAT

£100

2m x 1m table stand and Wifi

7,000

students a day attend the Welcome Fair +

+

Welcome Fair 2013

2,000

students attend Interhalls Social

5,000 goodie bags distributed

10,000 NUS Extra cards sold

Interhalls Social 2013

Freshers’ products From t-shirts, keyrings, frisbees, hats, sunglasses to cans of beans; students love freebies and they treasure them as reminders of their freshers experience. The perfect platform to start your conversation with our members leaving them with a year round reminder of you.

Freshers’ goodie bags

Interhalls Social T-Shirts

Students love freebies and our Freshers’ Goodie Bag is the single thing they expect most when they get their hands on an NUS Extra Card. We pack them ourselves, distribute over 5,000 from our NUS Card SU stall. We are the number one seller of NUS Extra cards out of all universities in the country, selling 10,000 cards a year, our students love discounts. With loads of discounts and products inside the goodie bag is a must have for new students.

Our Interhalls Social is the first and biggest nightclub event of Freshers Week, with the ultimate welcome party to Plymouth University. The t-shirts for the event are the tickets with each hall having a different colour, the perfect platform to advertise on with a product students treasure.

Distribution date: 15th - 26th Sept Quantity: 5000 Distribution point: Students’ Union Flyer insert: £500 Sample insert: £FREE

Distribution date: 19th-21st Sept Quantity: 2000 Distribution point: Students’ Union Full back: £1000 297 x 420 mm A3 single colour print

Half back: £600

210 x 297 mm A4 single colour print

All prices subject to VAT

Freshers’ print Our print products are a great way to get your message into the hands of our students. With a wide distribution and strong engagement from the readers, our printed products offer you the perfect way to get your message to Plymouth University students.

Welcome Guide

Wall planners

With 10,000 printed and distributed to all 1st years through halls and on campus; our Welcome Guide is the ultimate guide book for making the most of Freshers Weeks at UPSU. The guide is also distributed online through an interactive magazine hosted on upsu.com, last year having over 90,000 views world wide before students even stepped foot on campus.

A favorite that students now expect in their halls when they arrive. We design and print over 3,000 A1 planners each year which find their way onto student bedroom walls. Packed full of important dates and events, you’ll be a permanent fixture in students’ minds throughout the year.

Inside front cover £1500 Back cover £2000 Internal full page advert £500 Distribution date: 15/09/14 Advert size 105 x 148 mm A6 full colour print

Poster sites With an array of poster sites in the SU, poster advertising offers you a great place to reach our students.

Please call for more info

All prices subject to VAT

30 x 30 mm £250 Distribution Date: 15/09/14

Flyering Distribute your flyers on campus. We can do it for you or you can come and do it yourself.

Please call for more info

10,000 welcome guides printed and distributed

90,000 welcome guide views online

3,000 wall planners in halls

14,000 page views a day on upsu.com

3,500 unique hits a day on upsu.com

20,000 facebook likes

Digital By far one of the best ways to engage with students is through our extensive digital platforms. With over 3,500 visitors a day to upsu.com and 20,000 facebook likes our digital portfolio is a fast and effective way of reaching students where you can really measure your return on investment.

Online Welcome Fair

upsu.com

Launching for the first time this year, our online Welcome Fair is your chance to engage with over 3,500 visitors a day to upsu.com. Supported with our extensive social media platforms our unique digital Welcome Fair is the perfect opportunity start a conversation with students.

Start your conversation with the South West’s largest student body with your advert on our website. With analytics on your advert, supplied to you by our marketing team, with clicks throughs to your chosen destination; you can really measure the return on your investment.

Featured advert Standard advert Live date:

£200 £100 21st Sept - 27th Sept

Social media Engage with one of the largest student social media communities in the country. With over 20,000 facebook likes and 7,000 twitter followers our social media is perfect to promote your company.

Please call for more info

Banner advert £200 per week Homepage news advert £100 per week

Emails UPSU sends out a weekly email newsletter to all students who have subscribed. Reach students quickly and effectively with our email advertising spaces.

Please call for more info

Screens UPSU has over 20 screens in our newly refurbished venue offering you a great platform to reach our students.

Please call for more info

All prices subject to VAT

Summer Ball ticket launch 2014

Annual Opportunities Our opportunities aren’t just for Freshers they are available throughout the year. Term time runs for 29 weeks of the year and students engage with the SU through digital communication 24/7 365 days a year, we can offer you the perfect platform to have a conversation with one of the UK’s largest student bodies.

upsu.com

Digital signage

With over 3000 hits a day upsu.com is the perfect space to reach our students all year round.

The SU has over 20 screens in the venue that are perfect for dynamic advertising that will engage and entertain the Plymouth student body.

Social media With one of the largest student social media communities in the country, our platforms are the perfect place to reach students quickly and effectively. With our facebook, twitter, instagram and youtube channels our portfolio is perfect for you to speak with Plymouth University.

Onsite stands

Flyering A great way to talk about your business whilst distributing important information. Flyering offers great engagement and allows you to leave students with key messages.

SU App

Located in the heart of the campus just seconds from the library, our building offers a great space to speak face to face with students in a high footfall area.

UPSU has its own app, available on iPhone and Android. Search ‘The SU App’ in your app store.

With over 1700 downloads and 350,000 sessons in its first year, we are developing the app to allow for commercial advertising.

Poster sites

Wall graphics

Within our SU we manage an array of poster sites. The perfect place for high impact advertising.

Engage students with term long wall graphics, something a little different than posters.

Email newsletter With an extensive database of students subscribed to our newsletter, each week we send out an email updating students on news and events. This is the perfect space to reach students with click through advertising.

Event sponsorship With a wide array of events, awards and activities throughout the year, UPSU can offer you an amazing platform to engage with our student body through high engagement activities. Great for raising profile and brand recognition.

Key sponsorship opportunities include: Freshers Party Summer Ball Sports Awards Societies Awards SSTAR awards Varsity Jam Night Fancy Dress Nights Live music sessions Green Week UPSU Elections

If you want to get involved with any of the opportunities mentioned in this pack, or you have any other questions, please get in touch with our Sales & Marketing Coordinator: James Came Call: Email:

01752 588350 james.came@su.plymouth.ac.uk

Summer Ball 2014