JAMIE & TODD WILKENING
OVERVIEW
Cotati is a small, charming city in Sonoma County, known for its welcoming community spirit, historic character, and convenient location between Santa Rosa and Petaluma Established in the late 19th century, the town retains much of its small-town feel, with a unique hexagonal town plaza that serves as both its geographic and cultural centerpiece The plaza hosts year-round events, farmers’ markets, and live music, reinforcing Cotati’s reputation as a friendly, tight-knit community.
Residentially, Cotati offers a mix of modest single-family homes, townhouses, and newer developments, often at more approachable price points compared to nearby wine country enclaves Its quiet neighborhoods, walkability, and proximity to schools make it popular with families, while its accessibility to Sonoma State University attracts students, faculty, and staff. Many homes are surrounded by open space, farmland, and rolling hills, adding to the area ’ s relaxed, rural atmosphere
Lifestyle in Cotati is defined by a blend of small-town charm and regional connectivity.
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging People who move to Santa Rosa, California, typically fall into several categories, reflecting the city's unique blend of attributes:
01
02 03 04 05
Established Families: Typically aged 35–55, often with school-aged children, working in professional fields such as education, healthcare, or tech. Interests: Attracted to Cotati’s quiet neighborhoods, approachable home prices, and family-friendly community events in the town plaza. Value larger yards, safe streets, and proximity to good schools. Enjoy local farmers’ markets, weekend trips to the Sonoma coast, and backyard barbecues with neighbors.
First-Time Buyers: Typically aged 25–40, young professionals or couples looking to enter the housing market. Interests: Drawn to Cotati’s affordability compared to nearby Santa Rosa or Petaluma, along with its walkability and small-town charm. Value townhomes or modest single-family homes with space to grow. Enjoy visiting local breweries, catching live music at the plaza, and commuting easily via Highway 101 or the SMART train.
University-Connected Buyers: Typically aged 25–50, faculty, staff, or graduate students affiliated with Sonoma State University. Interests: Appreciate Cotati’s close proximity to campus, affordable housing options, and relaxed lifestyle. Value condos or townhomes with easy maintenance. Enjoy biking to campus, studying at local cafés, and connecting with the town’s youthful, academic vibe.
Retirees & Empty Nesters: Typically aged 55+, often relocating from larger Bay Area cities for a slower pace and more affordable lifestyle. Interests: Attracted to Cotati’s small-town feel, walkability, and access to medical care in Santa Rosa and Petaluma. Value single-level homes or low-maintenance properties. Enjoy gardening, volunteering at community events, and taking day trips to local wineries or the coast
Creative & Lifestyle Buyers: Typically aged 30–50, artists, musicians, or remote workers seeking community and inspiration Interests: Drawn to Cotati’s eclectic, artistic spirit and its reputation for live music and cultural events Value unique homes with space for studios or gardens, and a strong sense of community Enjoy participating in local festivals, supporting small businesses, and blending work with a laid-back lifestyle
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong
real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Agent | DRE# 02130938
krystalrubiogomez@compasscom 5309259115
Cotati, CA 94931
ADDRESS SUBJECT
95 Jagla St, Cotati, CA 94931
90 Jagla St, Cotati, CA 94931
106 Jagla St, Cotati, CA 94931
8248 Honor Pl, Cotati, CA 94931
ADDRESS SUBJECT
95 Jagla St, Cotati, CA 94931
#1
90 Jagla St, Cotati, CA 94931
106 Jagla St, Cotati, CA 94931 COMP #3
8248 Honor Pl, Cotati, CA 94931
CONTRACT DATE
ADDRESS SUBJECT
95 Jagla St, Cotati, CA 94931
#4
8350 Dorfman Dr, Cotati, CA 94931
4 Issel Ct, Cotati, CA 94931
8704 Cypress Ave, Cotati, CA 94931
ADDRESS SUBJECT
95 Jagla St, Cotati, CA 94931
#4
8350 Dorfman Dr, Cotati, CA 94931
4 Issel Ct, Cotati, CA 94931
8704 Cypress Ave, Cotati, CA 94931
CONTRACT
[1] 12,882 SF / 030 AC
[2] 20,007 SF / 046 AC
[3] 20,102 SF / 046 AC
Comparable property #1
Cotati, CA 94931
CLOSED 2/11/25
Listing description
Rare, Rare opportunity to purchase an exquisite Model Home with all the upgrades and more Only 3 blocks from downtown Cotati with its wonderful shops, restaurants and a park Built in 2020, this, 2670 GLA, 3 bedroom, 3 full bathroom home features a light and bright open concept floor plan, with a full bedroom and bathroom on the main level The elegant gourmet kitchen includes beautiful wood cabinetry, a supersized island, granite counters, stainless steel appliances and a large walk-in pantry. Situated off of the kitchen, the family room features extra tall ceilings, recessed lighting, simulated wood flooring and magnificent patio with stamped concrete that is perfect for entertaining, family dinners or your morning coffee. This level lot is fully landscaped with drought resistant plants and a new hot tub. Grand carpeted stairway takes you to an open second level family room with lush carpet, open large bedroom and full bath double sink with shower/tub. The primary suite features extra tall ceilings and windows, soaking tub, and custom dual walk-in closets. Additional amenities
Continued on next page
Listed Date Sep 16, 2024
Contract Date Feb 07, 2025
Sold Date Feb 11, 2025 DOM - Days on Market
Comparable property #1
Cotati, CA 94931
90 Jagla St
Listing description (continued)
include dimmable recessed lighting, dual-zone A/C, tankless water heater, paid solar, upstairs & downstairs laundry, plus EV-ready wiring
TRANSACTION INFORMATION
Original Listing PriceLast Asking Price $1,099,000
Closing Price $1,049,000
PPSF $392
Listed Date Sep 16, 2024
Contract Date Feb 07, 2025
Sold Date Feb 11, 2025
DOM - Days on Market 144
Comparable property #1
90 Jagla St
Comparable property #2
Cotati, CA 94931
CLOSED 7/14/25
Listing description
A beautifully updated home in the heart of Cotati offering 4 spacious bedrooms, a versatile additional room, and 2.5 bathrooms. Designed with an open floor plan, this home blends comfort and style, creating an ideal space for both everyday living and effortless entertaining. The openconcept floor plan offers effortless flow between the living, dining, and kitchen areas, ideal for both everyday life and entertaining. Thoughtful updates throughout include stylish finishes, newer flooring, and a refreshed kitchen that brings a contemporary touch to the home's inviting atmosphere. Enjoy the flexibility of a flex roomideal for a home office, gym, or playroomand the convenience of an attached garage and laundry area. Located just minutes from downtown Cotati and beloved local spots like Oliver's Market, this home offers easy access to dining, shopping, and community events while still feeling tucked away in a quiet, welcoming neighborhood
Listed Date Jun 13, 2025
Contract Date Jul 02, 2025 Sold Date Jul 14, 2025 DOM
Comparable property #2
106 Jagla St
Comparable property #3
Cotati, CA 94931 8248
$1,350,000
Listing description
Unparalleled customization and luxury emanate from this gorgeous, nearly 3,000sqft home on an oversized lot The landscaped front yard makes way to the covered porch with Ring doorbell and to magnificence inside Elegant flooring runs throughout, including into the downstairs suite with Tonal exercise machine Next is the half bath and dining room The hallway opens to the chef's kitchen touting an incredible single-slab island, slow-close custom cabinetry, and Wolf, Sub-Zero, and Vent-a-Hood appliances. It's open to the family room with oversized windows and gas fireplace surrounded by custom tile. Carpeted stairs take you to a second cozy family room, two guest rooms, custom laundry room with sink and beverage fridge, full bath with double-sink vanity, and the primary suite. Here you'll lose yourself to the comfort of tall ceilings, view-filled windows, soaking tub, and custom walk-in closet. The entertainer's backyard includes a patio, artificial lawn, privacy wall, garden space, and relaxing hot tub. Additional amenities include dimmable recessed lighting, dualzone A/C with Nest
Continued on next page
Listed Date Aug 14, 2024 Contract Date Sep 27, 2024 Sold Date Oct 17, 2024
Comparable property #3
Cotati, CA 94931
8248 Honor Pl
Listing description (continued)
Thermostats, tankless water heater, paid solar, and EV-ready wiring in the finished garage with epoxy floors This shining package resides in a terrific neighborhood by charming downtown Cotati! TRANSACTION
Original Listing Price $1,350,000 Last Asking Price $1,350,000 Closing Price $1,195,000
PPSF $399
Listed Date Aug 14, 2024
Contract Date Sep 27, 2024
Sold Date Oct 17, 2024
DOM - Days on Market
Comparable property #3
8248 Honor Pl
Comparable property #4
Cotati, CA 94931 8350 Dorfman Dr
Listing description
Welcome to 8350 Dorfman Drive, a charming and spacious retreat nestled in the heart of Cotati, CA This beautifully designed home offers 2,647 square feet of comfortable living space, featuring four generously sized bedrooms, a large den and 3 well-appointed bathrooms This includes a bedroom & full bath on the lower level Step inside to discover an inviting layout that effortlessly combines functionality and style The bright and airy living areas are perfect for relaxation and entertaining, while the modern kitchen boasts ample counter space and storage for all your culinary adventures. The primary suite is your personal sanctuary, complete with a luxurious soaking tub where you can unwind after a long day. Each additional bedroom offers versatility and comfort, catering to all your needs. Outside, the expansive 7,422 square foot lot provides a serene backdrop with a spacious backyard, ideal for outdoor gatherings or simply soaking up the sun. The attached 3 car garage offers plenty of storage. This property is a perfect blend of comfort and convenience, ready to welcome you
Continued on next page
Jul 02, 2025 Contract Date Jul 21, 2025
Jul 28, 2025
Comparable property #4
Cotati, CA 94931
8350 Dorfman Dr
Listing description (continued) home!
Original Listing Price
$999,000
Last Asking Price
$999,999
Closing Price $1,000,000
PPSF $378
Listed Date Jul 02, 2025
Contract Date Jul 21, 2025
Sold Date Jul 28, 2025
DOM - Days on Market 19
Comparable property #4
8350 Dorfman Dr
Comparable property #5
Cotati, CA 94931 4
CLOSED 7/11/25
Listing description
Beautiful custom-built residence on the outskirts of town, located in a culde-sac & boasting 2,302 sqft of thoughtfully designed living space on an expansive 20,006 sqft lot This split-level 4-bedroom, 2-full-bath, 2-halfbath home blends modern convenience with timeless charm, ideal for families, hobbyists, or those seeking a retreat from cookie cutter neighborhoods Whether enjoying a beverage, watching kids play, or chatting with neighbors, the welcoming covered front porch is a great place to hangout, sheltered from rain or sun. On the main level, you'll find two bedrooms, the living room, dining room, & kitchen, complemented by a full bathroom, half bathroom, & a dedicated laundry room. The second level has two additional bedrooms & an en suite bathroom, offering privacy & versatility for guests or growing needs. Car enthusiasts & outdoor lovers will appreciate the dual garages: a 2-car garage on one side & a single-car garage on the other, featuring a half bathroom & room for storage, a workshop, or more. A long front driveway provides plenty of parking, while a separate
Continued on next page
$1,200,000
$1,200,000 PPSF $521
Listed Date May 05, 2025
Contract Date Jul 02, 2025 Sold Date Jul 11, 2025
Comparable property #5
Cotati, CA 94931
4 Issel Ct
Listing description (continued)
side driveway extends to the back, providing potential for boat or RV storage The expansive backyard is a true gem, butting up to a 9-acre pasture for added privacy and scenic views Owned solar
PPSF $521
Listed Date May 05, 2025
Contract Date Jul 02, 2025
Sold Date Jul 11, 2025 DOM
Comparable property #6
Cotati, CA 94931 8704
Listing description
Welcome to 8704 Cypress Avenue, a private retreat in Cotati's coveted Cypress Knolls. This 4-bed, 3-bath home blends comfort and style with inviting gathering spaces and a sparkling pool that set the stage for endless summer memories. Inside, rich Brazilian Cherry hardwood floors and cabinetry bring warmth and elegance, complemented by remodeled baths, fresh interior paint and smart-home features. An owned solar system and Generac generator add both efficiency and peace of mind. The peaceful neighborhood setting places you just minutes from downtown Cotati's charming coffee shops, local restaurants, and yearround community events. Parks and top-rated schools are close by, while Highway 101 provides quick access across Sonoma County From hosting backyard get-togethers to relaxing in your spacious primary suite or exploring nearby vineyards and farmers markets, this home offers the lifestyle you ' ve been waiting for in a location you'll be proud to call home!
Comparable property #6
Price estimate for 95 Jagla Street
Price to be Determined
Sold listing average (5)
$1,107,800
$407 Per Sq Ft 57 Days on Market
Active listing average (1)
$1,350,000
$548 Per Sq Ft 22 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Thank you for the opportunity to list your
- when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property