The King's School Brand guidelines

LOGO

LOGO

Logo Use Logo Use cont.

Make sure that in any application, the logo is presented with clarity and integrity. The logo should always be clearly separated from other elements on the page or screen, and it should never be placed on a background that compromises its legibility.

Logo Misuse Colour Stationery Email Signature Garments

The King’s School logo has been developed to represent the ethos of the school. It has been specifically created and must not be altered in any way.

Always use the approved artwork available from the school’s marketing department.

Contact: Kieran Orwin Marketing Coordinator klo@kings-school.co.uk It can be supplied as a jpeg, tiff, or eps file in full colour or a simplified version for use in black and white material.

For external use the logotype should always be presented in full colour.

15mm

15mm

15mm

15mm

At any size, the logo should always be a minimum of 15% the total width of the logo away from other elements on the page or screen in all directions.

For example, the logo above, which is 100mm wide, must have 15mm of open space on all sides.

Logo

LOGO USE

LOGO USE Logo Use cont.

Logo Misuse Colour Stationery Email Signature Garments

Here are examples of available versions for use in particular circumstances. In print media where only greyscale is available, it is acceptable to use the logo in greyscale (as shown right). It is important that in this instance the greyscale version of the logo is used.

ORIGINAL FULL COLOUR VERSION

A version is available with white text for use on dark backgrounds (see Colour section for background colours that may be used).

These versions are available to maintain the clarity of the logo at all times.

GREYSCALE

WHITE ON BLACK BACKGROUND

WHITE ON DARK BACKGROUND

Logo

LOGO USE continued

Logo use LOGO USE cont.

Logo Misuse

The logo is to be used in only three ways.

Colour

1. The shield and type together

Stationery

2. The shield alone

Email Signature

3. The type alone

Garments

THE SHIELD ALONE

THE TYPE ALONE

Logo

LOGO MISUSE

Logo use Logo Use cont.

LOGO MISUSE Colour Stationery Email Signature

The logo is only to be presented in exactly the way it has been created. The font is never to be altered, nor the colour, or the size in relation the shield changed. The logo is never to be rotated, skewed, or stretched.

Here are some examples of misuse of the logo.

Garments

The King’s School

Logo

STATIONERY

Logo use Logo Use cont.

Logo Misuse Colour STATIONERY Email Signature Garments

For letterheads and business cards the logo is always positioned top right. The sender’s details on the left hand side consist of only four lines:

35mm

30mm

Marketing Coordinator Kieran Orwin 01227 595799 klo@kings-school.co.uk

Title Name Telephone number Email address

Day, Month Year Dear Catherine

Body copy margins must not be exceeded. Letters are printed on A4 paper.

Business cards are to be laid out as below.

25mm

In all instances the font Perpetua and Perpetua Italic are the only fonts that may be used.

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85mm

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7mm

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Yours sincerely

Tanya Lee Deputy Head (Pastoral) 7mm 01227 595510 tl@kings-school.co.uk

7mm

www.kings-school.co.uk 25 The Precincts, Canterbury, Kent, CT1 2ES 7mm

55mm

Catherine

www.kings-school.co.uk 25 The Precincts, Canterbury, Kent, CT1 2ES Registered Charity No. 307942

35mm

25mm

Logo

EMAIL SIGNATURE

Logo use Logo Use cont.

Logo Misuse

For an email signature the information is as follows:

Kieran Orwin Marketing Coordinator

Colour

Name Job Title The King’s School, Canterbury Telephone number www.kings-school.co.uk

The King’s School, Canterbury 01227 595 799 www.kings-school.co.uk

Stationery EMAIL SIGNATURE Garments

The font for email body copy and signature is Calibri, size 11. Nothing else.

Logo

GARMENTS

Logo use Logo Use cont.

Logo Misuse Colour Stationery Email Signature GARMENTS

For team kit (match shirts & casual wear – polo shirts), the shield alone always sits on the left breast. Below the shield there is scope to have one short line of text. This may be the name of the sport, eg. RUGBY, or the name of the team, eg. 1st XV 2014. The only font that may be used for this is Perpetua.

The logotype (The King’s School, Canterbury) may appear either on the right breast or on the back of the garment across the shoulders.

For shorts & skirts there is the option of mirroring the shirts that they accompany i.e. shield on left leg and logotype on right leg. Or they remain plain.

For sports tracksuits, jackets, gilets, sweatshirts etc. the same applies with regards to the shield alone on the left breast, option of one short line of text below the shield in Perpetua, as per above. The logotype can also go on the back of the garment, across the shoulders.

1st XV 2014

1st XV 2014