2019 Oklahoma Youth Expo Media Kit

2 Oklahoma Youth Expo 0 2019 1 9

The Greatest Show For more than a century, Oklahoma ag youth have come to Oklahoma City each spring to compete with the best livestock and showmen their generation has to offer. In the 1920’s and the 1930’s the show’s formal title was “The Oklahoma City Fat Stock Show.”

For nearly 60 years the Oklahoma City Chamber of Commerce and the dedicated volunteer base of the Sirloin Club of Oklahoma managed the show.

In 1994, the event became part of the Oklahoma Spring Fair. The show was a component of the Spring Fair until its demise in 2001. The show was then taken over by a volunteer group led by Mr. Robert Funk, CEO of Express Personnel Services and owner

Contacts

of Express Ranches; Mr. Clayton Bennett, Chairman of the Oklahoma State Fair Board of Directors; Mr. Eddie Smith, State FFA Director; Mr. Jimmy Harrel, Bank of Western Oklahoma; and Mr. Dennis Howard, past Oklahoma Commissioner of Agriculture. The group incorporated as the Oklahoma Youth Expo, a 501(C)(3) nonprofit organization.

Today, the Oklahoma Youth Expo is recognized as the largest youth event in the state of Oklahoma. The livestock show brings more than 7,000 exhibitors along with their educators and families from all of Oklahoma’s 77 counties. Over the course of the ten-day event, OYE has a $25 million impact on Oklahoma City.

For media requests including interviews, editorial, photo or video requests, contact:

For details regarding OYE programs or event logistics, contact:

JD Rosman Director of Communications w. 405.235.0404 c. 509.641.2121 jd@okyouthexpo.org

Kass Newell Show Manager w. 405.235.0404 c. 580.370.1945 kass@okyouthexpo.org

#OYE19 #TheGreatestShow

OYE by the Numbers

30,000 Total Livestock Entries

2,000 Total Exhibitors

$1.3 Mil

Awarded to Exhibitors in 2018

Spotlights

Sale of Champions The Sale of Champions is a prestigious event where generous donors reward Oklahoma’s elite youth for their hard work and dedication they put into their livestock.

This premium auction repeatedly awards more than $1 million to our youth.

The Grand Drive This is what truly makes OYE, the greatest show. As the top exhibitors arrive in a stretch limo, the red carpet is rolled out, trophies are lowered from the ceiling and it’s all complete with the best pyrotechnics of any livestock show.

The top exhibitors then show their animals one last time and the judge crowns a grand champion, reserve champion and bronze medallion for each of the four species represented, cattle, sheep, hogs and goats.

Skillathon The Skillathon is an exam process designed to test students’ animal industry knowledge. Students are tested over animal health practices, animal feeding techniques, animal industry knowledge and much more.

The initial exam will determine the top students who will return for a second, hands-on exam. The goal of this event is to expand the general livestock knowledge.

Scholarships will be awarded to the winners.

Rewarding our Youth Our ag youth are the future of our state and the future of the agricultural industry. Thanks to generous sponsors who believe in our youth, the Oklahoma Youth Expo has been able to award more than $20 million throughout the past decade.

These elite exhibitors are rewarded for their hardwork thanks to our many partners who believe in further education for Oklahoma’s ag youth.

$25 Mil

Impact on the OKC Metro Area

Schedule

THURSDAY, MARCH 14

8:00 am MoorMan’s ShowTec Commercial Breeding Gilt Show – Barn 6 Performance Arena Exhibitors bring their breeding gilts to OYE in order to compete for who has the best breeding prospect.

The top gilts of the show will sell in the Night of Stars gilt sale on March 20.

FRIDAY, MARCH 15 8:00 am MoorMan’s ShowTec Commercial Breeding Gilt Show - Barn 6 Performance Arena Continuation of the gilt show.

12:00 pm Farm Credit Wether Dam Breeding Doe Show - Super Barn Arena Farm Credit OYE Doe Showmanship (Following Wether Dam Show) - Super Barn Arena Goat exhibitors bring their show prospects to OYE to exhibit and work to claim the champion title.

7,000+

OKLAHOMA EXHIBITORS

FRIDAY, MARCH 15 (cont.)

1:00 pm MoorMan’s ShowTec Purebred Breeding Gilt Show – Barn 6 Performance Arena Oklahoma exhibitors compete with their purebred gilts under the big lights.

7:00 pm Champions’ Tribute Breeding Doe Show – Super Barn Arena The Champions’ Tribute doe show is a show for those exhibitors who purchased a doe goat from the Champions’ Tribute sale in the fall of 2018.

Wether Dam Breeding Doe Sale - Super Barn Arena FFA and 4-H members exhibiting the top wether dam goats have the opporutunity to sell their livestock project. For most exhibitors, money raised from these animals goes towards their college fund and future livestock purchases.

SATURDAY, MARCH 16 8:00 am MoorMan’s ShowTec Purebred Breeding Gilt Show – Barn 6 Performance Arena Youth exhibitors bring their purebred breeding gilts to OYE and the top gilts of the show sell in the Night of Stars gilt sale. These gilts will be part of the exhibitors’ breeding projects, allowing them to work towards raising the next champion.

9:00 am Farm Credit Breeding Doe Show – Super Barn Arena

Exhibitors bring their breeding does to OYE to present and exhibit their best breeding prospects. Many of these goats have the genetic ability to raise future champions.

1:00 pm OCA Futurity Heifer Show - Barn 3 The Oklahoma Cattlemen’s Association hosts an annual sale each year at OYE where local cattle producers consign show cattle prospects for 4-H and FFA members to purchase and then compete with the following year at OYE. These heifers were purchased at the 2018 OCA Futurity Sale.

LNC Xtreme Showmanship Showdown (Following OCA Futurity Heifer Show) - Barn 3 Oklahoma ag youth show their livestock to see who is the best showman. Exhibitors are judged on their ability to present their animal and how well their animal works with them. It truly takes a team.

6:30 pm OCA Futurity Heifer Sale - Barn 8 4-H and FFA members from Oklahoma have the opportunity to purchase heifers from the Oklahoma Cattlemen’s Association Futurity Heifer Sale and then bring them to the 2020 OYE to exhibit.

SUNDAY, MARCH 17 9:00 am LNC Breeding Heifer Show - State Fair Arena Ring 1: Beefmaster, Dexter, Gelbvieh, Mini Hereford, Salers, Limousin Simmental, Charolais Ring 2: Brahman, Brangus, American Aberdeen, AOB, Angus, Shorthorn The breeding heifer show brings competitive cattle exhibitors from across the state to the “big house”.

These cattle will go on to be a part of these exhibitor’s cattle herds.

MONDAY, MARCH 18 8:00 am LNC Breeding Heifer Show Ring 1: Maine, Chianina Ring 2: Hereford, Red Angus Supreme Heifer Drive will be 30 minutes following the last class of the day Continuation of the LNC breeding heifer show.

10:30 am MoorMan’s ShowTec OYE Sheep Showmanship – Super Barn Arena AFR Sheep Showmanship (Immediately following OYE Sheep Showmanship) – Super Barn Arena Oklahoma ag youth show their livestock to see who is the best showman. Exhibitors are judged on their ability to present their animal and how well their animal works with them.

MoorMan’s ShowTec Purebred Breeding Ewe Show (Immediately following AFR Showmanship) – Super Barn Hair Sheep, Southdown, Shropshire, Dorset, Hampshire, Suffolk MoorMan’s ShowTec Dorset Advantage Breeding Ewe Show – Super Barn Arena Breeding ewes are the cornerstone of sheep operations and our exhibitors own some of the elite ewes in the country, exhibited by top showmen!

1:00 pm MoorMan’s ShowTec OYE Swine Showmanship – Barn 6 Performance Arena AFR Swine Showmanship (Immediately following OYE Swine Showmanship) – Barn 6 Performance Arena Just as every species, it’s important for exhibitors and their hogs to work together. Showmanship tests an exhibitor’s ability to present their hog and work as a team.

2:00 pm Skillathon – Barn 3 Sale Pavilion The Skillathon is an exam process designed to test students’ animal industry knowledge. The initial exam will determine the top students who will return for a second, hands-on exam. Scholarships will be awarded to the winners.

TUESDAY, MARCH 19 CareerTech Day 8:00 am MoorMan’s ShowTec Market Barrow Show - Barn 6 Performance Arena Berkshire, Duroc, Poland China, Spotted Kicking off the market show here at OYE! Exhibitors bring their barrows to the city to show off their hard work and strive to ride in the limo for the Grand Drive.

8:30 am Fitting Contest Preliminary Rounds - Barn 3 Cattle exhibitors compete to see who can present their animal the best. So break out the adhesive and clippers because every hair needs to be in place.

11:30 am MoorMan’s ShowTec Commercial Breeding Ewe Show - State Fair Arena Commercial, or crossbred, ewes have a large presence in the industry and our exhibitors bring some highly competitive commercial ewes to the city for exhibition.

Miniature Hereford Steer Show- State Fair Arena Bring on the smiles and the cutest showmen! These exhibitors have some of the biggest hearts and for some, it’s their first chance to show at OYE. Grab your cameras because you won’t want to miss this!

TUESDAY, MARCH 19 CareerTech Day (cont.)

1:00 pm Sunglo OYE Cattle Showmanship - State Fair Arena AFR Cattle Showmanship (Immediately following OYE Cattle Showmanship) - State Fair Arena Exhibitors are judged on their ability to present their animal and how well their animal works with them.

3-5:00 pm Diamond Hats’ This One’s For the Girls - Barn 3 Sale Pavilion The Diamond Hats is a women’s organization, which proudly supports the youth of OYE. This One’s for the Girls is an uplifiting celebration of girl power with a guest speaker and entertainment for girls of all ages.

3:00 pm OCA Futurity Steer Show - Barn 3

The Oklahoma Cattlemens Association holds their annual futurity show for exhibitors who purchased steers out of the 2018 OCA Futurity Steer Sale.

5:00 pm Fitting Contest Finals - Barn 3 The top teams compete head-to-head for the top spot as the best fitting team.

6:00 pm Legislative & Celebrity Showmanship - State Fair Arena

Oklahoma state legislators and celebrities are paired with youth exhibitors from their region as they compete for the title of champion showman. This annual event is one all participants look forward to as it’s a great opportunity for state leaders to meet the future leaders of the ag industry.

7:30 pm Champions’ Tribute Ewe, Market Lamb, and Market Goat Show Back – Super Barn Arena

Exhibitors who purchased a lamb or goat in the 2018 Champions’ Tribute Sale have the opportunity to exhibit their animal in the show back show for an oppportunity to make it in the Sale of Champions.

7:30 pm OCA Futurity Steer Sale Barn 8

This is an opportunity for exhibitors to purchase next year’s 4-H or FFA project and then return and show in the 2020 OCA Futurity Steer Show.

WEDNESDAY, MARCH 20 OSU Day 8:00 am MoorMan’s ShowTec Market Barrow Show - Barn 6 Chester White, Hampshire, Hereford, Yorkshire Continuation of the MoorMan’s ShowTec market barrow show.

Farm Credit OYE Market Goat Showmanship - Super Barn Arena AFR Goat Showmanship (Immediately following OYE Goat Showmanship) - Super Barn Arena Ultimate control and teamwork is on display each year in all showmanship contests.

Farm Credit Market Wether Goat Show (Immediately following AFR Goat Showmanship) - Super Barn Arena Divisions 1 & 2 MoorMan’s ShowTec Market Wether Lamb Show - State Fair Arena Hair Sheep, Southdown, Shropshire, Dorset, Speckleface, Natural, & Hampshire

WEDNESDAY, MARCH 20 OSU Day (cont.)

8:00 am Commercial Heifer Show - State Fair Arena Sunglo Market Steer Show - State Fair Arena (30 minutes following Commercial Heifer Show) Angus, Charolais, Gelbvieh, Hereford, Limousin, Maine-Anjou, Salers, Shorthorn, Simmental From market goats, market sheep to the market steer show, these exhibitors are competing towards one goal, a ride in the limo and a chance to win the grand champion in their respective specie.

10-2:00 pm OSU Day at OYE - Barn 3 Sale Pavilion OYE and OSU have always had a great partnership as both organizations work to build the next generation of leaders. Exhibitors have the opportunity to network with students and professors to see what opportunities may lie ahead.

6:00 pm Night of Stars Gilt Sale - Barn 8 Top gilts selected throughout the week are then sold in the Night of Stars gilt sale.

ALL

77

REPRESENTED

THURSDAY, MARCH 21 8:00 am MoorMan’s ShowTec Market Barrow Show - Barn 6 Performance Arena Crossbred Farm Credit Market Wether Goat Show - Super Barn Arena Divisions 3 & 4 MoorMan’s ShowTec Market Wether Lamb Show - State Fair Arena Suffolk & Crossbred Sunglo Market Steer Show - State Fair Arena AOB, Chianina, Crossbred Continuation of all market shows.

5:30 pm Scholarship Presentations - State Fair Arena It’s time to reward Oklahoma’s outstanding scholars. Throughout the past decade, OYE and it’s partners have awarded more than $20 million to deserving students helping them pursue their higher education goals. The future ag leaders of our state are on full display.

6:00 pm Grand Drive - State Fair Arena Market Barrows, Wether Goats, Wether Lambs, & Market Steers This is what truly makes OYE the greatest show. Breed champion exhibitors from all species ride into the state fair arena in a stetch limo, the red carpet is rolled with the best light and pyrotechnics of any livestock show, only to then have the champion trophies lowered from the ceiling.

FRIDAY, MARCH 22 4:00 pm Sale of Champions - State Fair Arena The top market exhibitors are now rewarded for their hard work and dedication to their elite livestock projects. The 2018 premium sale grossed more than $1.3 million with all proceeds going directly to the exhibitors allowing them to futhur their future education and livestock goals.

Connect with Us!

The Oklahoma Youth Expo’s communications team of videographers, photographers and editors will provide compete coverage of OYE. We encourage organizations like yours to utilize our talented team of industry leading professionals to help tell the stories of the Oklahoma Youth Expo.

For all media inquiries inlcuding photo and video requests, interviews, print news releases and general show coverage, contact: JD Rosman jd@okyouthexpo.org w. 405.235.0404 c. 509.641.2121 Oklahoma Youth Expo Office Location 500 Northwest 30th Street Oklahoma City, OK 73118

Oklahoma Youth Expo Show Location Oklahoma State Fairgrounds Oklahoma City, OK

During OYE, the staff relocates to the show office, located in the super barn near the entrance to the state fair arena.

OYE – The Greatest Show The Oklahoma Youth Expo is the largest youth event in the state of Oklahoma. As a 501(C)(3) nonprofit organization, more than 7,000 exhibitors, their educators and families travel to Oklahoma City each spring from all of Oklahoma’s 77 counties to exhibit their livestock projects. Throughout the course of the ten-day event, OYE has a $25 million impact on Oklahoma City.

For more information about the Oklahoma Youth Expo visit okyouthexpo.com.

We hope you will join us for the 2019 Oklahoma Youth Expo! www.okyouthexpo.com

#TheGreatestShow okyouthexpo.com 405.235.0404