What is a B2B Sales Pipeline?

AB2B (business-to-business) sales pipeline refers to the series of stages that a sales team goes through to convert potential customers into paying clients. The pipeline can be visualised as a funnel, with leads entering at the top and moving through various stages until they emerge as closed deals at the bottom.

The stages of a B2B sales pipeline typically include identifying potential leads, qualifying them to determine if they are a good fit for the product or service being offered, developing a proposal or pitch, negotiating terms, and finally closing the deal. Along the way, various metrics may be tracked to monitor progress, such as the number of leads generated, conversion rates between stages, and the average time it takes to move from one stage to the next. Having a well-defined sales pipeline can help sales teams focus their efforts and prioritize their time, while also allowing for better tracking and analysis of performance metrics.