Digital Strategies

SEASONAL EMAIL CAMPAIGNS Seasonal email campaigns are campaigns that happen throughout the year. For example, these could be 4th of July, Christmas, Columbus Day, New Year’s, Veterans Day, etc. These email campaigns can be requested by retailers; however, we do reach out before the holidays and ask retailers for their participation.

These campaigns target each retailer’s past year’s paid-out customers. The goal is to have the customer activate their approval and return to the retailer to pick out their merchandise. *RETAILER MUST BE AN OKINUS CERTIFIED RETAILER

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RETAIL INDUSTRY AVERAGE OPEN RATE Percentage of consumers opening emails sent during 2017

The Open Rate of Okinus campaigns can average up to 40.09%

CUSTOMIZED EMAIL CAMPAIGNS Customized email campaigns are campaigns that YOU can choose! The sky is the limit with these campaigns. Customized email campaigns can be anything such as a Grand Opening, 10% Off, Moving Sale, etc. If you have an idea, just pitch it to your Area Manager and they will get everything in the works. These campaigns also target your past year’s paid-out customers with the goal being the customer activating their approval and returning to your store to pick out their merchandise. *RETAILER MUST BE AN OKINUS CERTIFIED RETAILER

*RETAILER MUST HAVE OKINUS LEASE-PURCHASE FINANCING WITH CUSTOM APPLICATION LINK ON THEIR WEBSITE OR SOCIAL MEDIA

OPEN RATES Open Rates are an analytic source that identifies the percentage of individuals opening emails. Every campaign released produces an Open Rate Percentage. You can learn this percentage for each campaign by asking your Area Manager. This percentage will determine how well your campaign went over with its targeted list.

APPLICATION BY TEXT MESSAGE

Our Application By Text Message program allows customers to fill out an application with Okinus directly from their mobile device from any location. Okinus provides Apply Anytime Cards to each retailer that has an unique custom short code. The customer texts the short code to 804.269.8054 which in return sends back an application associated with a selected retailer. Each retailer is given a unique short code. This process makes it comfortable for customers to apply at home anytime. Once the customer is approved through the application, their lease is sent directly into the retailer’s portal. Upon request, each retailer can receive the Okinus Apply Anytime Cards along with point of sale material associated with the campaign.

OKINUS REQUIREMENTS Participation in the Digital Strategies program requires: + Retailer MUST agree for Okinus to be ran first during the duration of the campaign. + Retailer website and social media MUST have current Okinus graphics and customized application link.

ALL THE RESOURCES YOU NEED IN ONE SPOT

As a certified Okinus retailer, you can take advantage of our FREE marketing services to help increase foot and web traffic into your store. Okinus has created a website that you can visit for any digtal needs that you may have. If you are looking for a web banner to go on your website to promote Okinus Lease-Purchase Financing, you would find it here. If you are looking for a special graphic to use on your business’s social media, you would find it here as well.

Simply visit okinusmarketing.com and browse the valuable resources we offer. Okinus keeps graphics and videos updated so you will have the latest material available.

Okinus also provides videos that showcase Okinus testimonials from certified retailers using Okinus in their stores. If you need additional assistance, quickly fill out an online form and one of our Marketing Team members will follow up with you promptly. At Okinus, we are here to help you win!

| 147 West Railroad St S, Pelham, GA 31779 | 800.472.1334 | www.okinus.com