ODA Marketing Coach

MANAGING MARKETING Patient Privacy / Social Media

Patient privacy should never be compromised, yet stories about possible violations, especially via social media outlets, continue to be featured in the news. One recent story detailed a physician losing hospital privileges because of an online post that included information that could be used to identify a specific patient.

Keep in mind that:

• Photos and/or messages posted to the practice’s website or social media page, or the personal pages of team members, may violate privacy laws if the post identifies a patient or offers enough of an image or sufficient detail to identify a patient or staff member who has not authorized the disclosure. Releases should always be obtained in writing.

• You can protect patients’ privacy by developing staff policies and procedures regarding the use of social media. Conduct a formal training session to make sure everyone on the team is aware of the practice’s policy and knows what types of posts to avoid. The

ADA Practical Guide to Creating an Employee Policy Manual contains sample policies as well as information to help you develop your own.

Copyright © 2019 American Dental Association. All rights reserved. Reprinted by permission.

For additional resources on how to grow your practice, visit the ADA’s Center for Professional Success at ada.org/success.

Future issues of the ODA Journal will include individual articles from this module, but you can see the module in its entirety at http://success.ada.org/en/practice management/marketing