Investing in Beef Promotion, Nutrition, Education & Research DRIVING THE DEMAND FOR BEEF

Checkoff Lauches Together We Bring More

Cheryl Goodrich, 4-H educator for OSU Extension Monroe County and Monroe Central FFA students helped with beef activities. Josh Ischy, principal of Woodsfield Elementary, and Mike Elliott, director of the after-school program grilled burgers while students and parents worked on beef facts and nutrition quizzes. Students were able to build their perfect burgers with toppings.

This Spring Beef. It’s What’s For Dinner. (BIWFD) began celebrating life’s milestones, big or small, by making them more meaningful with beef. The campaign is designed to tell one story all year long to keep the brand current and top-of-mind for our consumers in the areas of eating experience, nutrition, raised and grown, convenience and versatility. Radio spots, commercials, digital ads and supporting assets will showcase consumers enjoying beef with family and friends to create emotional connections.

Beef Promotion Grant Educates Monroe County

Woodsfield Elementary Redskin Ready after-school program K-8 students and their families participated in a Battle of the Burgers evening on April 12. During the event, made possible by an Ohio Beef Council Beef Promotion Grant, students and staff learned about beef cattle, farmto-plate, beef by-products, and the benefits of eating beef.

The Beef Promotion Grant utilizes Beef Checkoff dollars to promote beef and educate non-agricultural Ohioans on how beef gets from pasture to plate. For more information about the grant visit ohiobeef.org.

Benefits Of Lean Beef Presented

Beef Council Nutrition Coordinator Anna Gest was the featured speaker at the Stark County Dietetic Association meeting on April 25. The presentation, “Leaning into Lean Beef” included a cooking demonstration featuring Mediterranean Grilled Flank Steak Pitas. Dietitians in attendance were able to sample the flank steak and learn about the other lean beef cuts available in the meat case.

Interacting With Beef At The State Fair

code map that will lead them through the fair to each beef display. When scanned, the QR codes will introduce consumers to the Ohio Stories video series featuring beef farm families, recipes and more interesting beef facts. Consumers will also be able to watch a meat-cutting demonstration on August 5 in Kasich Hall.

INDUSTRY EDUCATION EVENT SET FOR SEPTEMBER 29-30 IN CALDWELL

The Stockmanship & Stewardship Tour, September 29-30, is a two-day event that will focus on low-stress cattle handling demonstrations, Beef Quality Assurance training and certification, hands-on demonstrations from stockmanship experts, and industry updates you won’t find anywhere else. Learn about consumer concerns regarding beef sustainability and livestock welfare, how those concerns have impacted the industry, and the role that Beef Quality Assurance plays in the conversation.

The location for the program is OARDC Eastern Agricultural Research Station, 16870 TR 126, Caldwell, Ohio 43724. Full registration (includes all events and meals) - $75 and one-day registration for Friday or Saturday - $40. The program begins at 3 p.m. Sept. 29 and ends at 3 p.m. on Sept. 30.

Fairgoers will be able to learn how cattle turn inedible grass and byproducts into high-quality protein during the Ohio State Fair from July 26 through August 6. Displays and signage will include beef facts, information on sustainability, and how cattle are raised in Ohio. Families can pick up a QR

For more information contact Steve Boyles boyles.4@osu.edu or 614-2927669 or Garth Ruff ruff.72@osu.edu or 740-651-7140. To register for the program and view the agenda visit www. stockmanshipandstewardship.org.

• Hear from world renowned stockmanship clinicians and other industry experts.

• Session highlights include chute-side trainings, herd health planning, cattle handling, and a chance to get BQA certified!

• Full registration includes all events and meals, student pricing and one-day registration options available!

•

•

•

•