Ohio Cattleman 2020 Spring Issue

Spring 2020

Official Publication of the Ohio Cattlemen’s Association

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2 | Ohio Cattleman | Spring Issue 2020

JohnDeere.com/Hay JohnDeere.ca/Hay

Spring 2020

Official Publication of the Ohio Cattlemen’s Association

31

14

36

Features 10-11 Coronavirus-Related Cattle Industry Losses . . .

31-35 Ohio Beef Expo Sponsors Recognized

14-15 Young Cattleman of the Year

36-39 OCA BEST 2019-20 Winners

20-23 Ohio Beef Council 2019 Annual Report 27

OCA Young Cattlemen’s Conference August 13-15

Editorial

News & Notes

Reference

4

Harsh Realities

9

Your Dues Dollars at Work

24

Calendar of Events

6

OCA News & Views

16

Beef Briefs

26

Allied Industry Council

28

OCA Associate Members

42

Parting Shots

42

Advertisers’ Index

12 On the Edge of Common Sense

18 Your Checkoff Dollars at Work

13

25

Forage Corner

Breed News

Spring Issue 2020 | Ohio Cattleman | 3

Harsh Realities

Ohio Cattleman 10600 U.S. Highway 42 Marysville, Ohio 43040 Phone 614-873-6736 • Fax 614-873-6835 www.ohiocattle.org cattle@ohiocattle.org Editor Elizabeth Harsh

By Elizabeth Harsh, Ohio Cattleman Editor

CHALLENGING TIMES

Sales Representative Stephanie Sindel

Times of crisis often shine a light on the value of membership. OCA works hard to deliver on that value in good times and in challenging ones. The coronavirus (COVID-19) pandemic has certainly created challenging times that are upending lives around the world and extending into every little community near and far. The economic repercussions are beyond comprehension and changing daily. While agriculture and farmers are considered essential during “stay at home” orders, cattle farm families have not been exempted from the massive financial fallout of the pandemic.

Ohio Cattleman magazine (USPA: 020-968, ISSN: 1543-0588) is published six times per year: Winter issue, mailed in January; Expo preview issue, mailed in February; Spring issue, mailed in April; Summer issue, mailed in July; Early Fall issue, mailed in September; and Late Fall issue, mailed in October; for $15 a year to OCA members only. It is dedicated to reporting facts about Ohio’s cattle including marketing, production and legislative news. All editorial and advertising material is screened to meet rigid standards, but publisher assumes no responsibility for accuracy or validity of claims. All rights reserved. Circulation for the Spring 2020 issue is 2,730.

Early in the crisis, OCA worked to provide clarity for Ohio’s weekly livestock auctions, because we know our members’ livelihood depends on marketing their livestock and it should not be restricted no matter the marketing method utilized. These markets implemented procedures to follow state orders, while protecting their employees and their customers.

Graphic Designer Kirby Brincefield

Published at Minster, Ohio 45865 by the Ohio Cattlemen’s Association, 10600 US Highway 42, Marysville, Ohio 43040.

Periodical postage paid at Marysville, Ohio and at additional offices. POSTMASTER: Send address changes to Ohio Cattleman, 10600 US Highway 42, Marysville, Ohio 43040. CHANGING YOUR ADDRESS: Please send old as well as new address to Ohio Cattleman, 10600 US Highway 42, Marysville, Ohio 43040.

Advertising

To schedule advertising write to: Ohio Cattleman, 10600 US Highway 42, Marysville, Ohio 43040, or call 614873-6736. All advertising material for the Summer Issue must be received by June 17, 2020.

Ohio Cattleman Advertising Rates

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Ohio Cattlemen’s Association members will receive a 10% discount when advertising their farm products, such as cattle, hay, corn, etc. ...

Call today to place your ad: 614-873-6736

4 | Ohio Cattleman | Spring Issue 2020

Given the extreme market volatility and current uncertain market conditions, your Ohio Cattlemen’s Association (OCA) leadership has been engaged to represent the interests of our members on this issue and many others. OCA supported the expansion of USDA’s investigation into potential market manipulation resulting from the COVID-19 pandemic. Solutions for the current situation are needed, as are more long-term complex solutions that will ultimately improve market transparency, price discovery and reduce market volatility. More details on the OCA’s actions across the spectrum of issues can be found at ohiocattle.org.

OCA leadership also took unprecedented action to request emergency relief from the federal level. OCA joined 45 state cattlemen’s associations and the National Cattlemen’s Beef Association (NCBA) to request emergency financial assistance for our farm families as part of the CARES Act stimulus package. OCA continued to provide input to USDA that all cattle-producing segments should be included in the final program.

Upon release of a study that estimated cattle industry losses from the COVID-19 pandemic will reach $13.6 billion, OCA continued to reinforce the need for assistance.

The study was commissioned by NCBA to assist USDA in determining how best to allocate CARES Act relief funds to cattle producers.

Throughout this crisis the steady leadership of Governor DeWine and his team have been appreciated. OCA and Ohio’s agricultural partners have worked closely with the administration on ag related issues and the dialogue has been open, productive and results oriented. Those discussions started with designating agriculture as essential, but quickly progressed to monitoring the food supply and managing potential market disruptions, as well as plans for reopening the state for business and for economic recovery.

It’s been said so appropriately many times throughout this crisis, beef producers know tough times don’t last, but tough people will. We will see this crisis through to the other side, undergoing some hard lessons along the way. And when it is behind us, we will learn from our experiences to build a better future for our families and the beef industry. Thank you for the hard work you do day in and day out to provide beef for dinner plates not only in your home, but throughout your community and around the world. We wish your family good health and safety in the months to come.

CALVING EASE because your heifers are counting on you!

Tahoe

Flat Top

14AN502 TEHAMA TAHOE B767 17817177 // Upward x Final Answer Few sires can match TAHOE’s combination of Calving Ease, performance, maternal traits and carcass merit CED: 13 BW: -0.7 WW: 75 YW: 128 $W: 90 $B: 142 $C: 274

Big Timber

7AN451 WERNER FLAT TOP 4136 18094501 // Black Granite x Bextor A dependable Calving Ease sire and an excellent mating choice to reduce birth weight, correct structure and increase phenotype without sacrificing growth CED: 15 BW: -2.0 WW: 53 YW: 117 $W: 63 $B: 133 $C: 201

Cuda

7SM93 KOCH BIG TIMBER 685D 3133113 // Yellowstone x Lucky Boy BIG TIMBER has earned his EPDs as a Calving Ease sire with an outcross pedigree allowing unlimited mating flexibility CED: 17.5 BW: -4.0 WW: 67.6 YW: 94.0 API: 162.2 TI: 84.0

7HP120 BEHM 100W CUDA 504C 43636764 // Trust 100W x Bennett 9126J No other sire comes close to matching CUDA’s combination of Calving Ease, growth, maternal and carcass merit CED: 14.0 BW: -0.5 WW: 73 YW: 122 BMI$: 433 CHB$: 149

Call Your COBA/Select Sires representative Today!

American Angus Association EPDs as of 3/24/20; American Hereford Association EPDs as of 3/23/20; American Simmental Association EPDs as of 3/17/20.

Spring Issue 2020 | Ohio Cattleman | 5

OCA Officers

President • Aaron Arnett Vice President • Kyle Walls Treasurer • Linde Sutherly Past President • Sasha Rittenhouse

OCA News & Views

By Aaron Arnett, OCA President

MEMBERSHIP NEVER MORE IMPORTANT THAN NOW

OCA Directors

Tom Karr Director At-Large Pomeroy • Term expires 2021 Bill Tom Director At-Large Washington C.H. • Term expires 2020 J.L. Draganic Director At-Large Wakeman • Term expires 2022 Open District 1 • Term expires 2020 Kelvin Egner District 2 Shelby • Term expires 2021 John Ferguson District 3 Chardon • Term expires 2022 Troy Jones District 4 Harrod • Term expires 2020 Frank Phelps District 5 Belle Center • Term expires 2021 Pam Haley District 6 West Salem • Term expires 2022 Brad Thornburg District 7 Barnesville • Term expires 2020 Linde Sutherly District 8 New Carlisle • Term expires 2021 Jim Jepsen District 9 Amanda • Term expires 2022 Sarah Ison District 10 Moscow • Term expires 2020 Lindsey Hall District 11 Hillsboro • Term expires 2021 Luke Vollborn • District 12 Bidwell • Term expires 2022

Elections are held each year in November.

If interested in serving on the OCA Board, please call the OCA office.

OCA Staff

Elizabeth Harsh Executive Director Stephanie Sindel Director of Member Services & Youth Programs Ron Windnagel Director of Accounting & Operations Tracie Stanley Administrative Assistant

6 | Ohio Cattleman | Spring Issue 2020

A few short weeks ago I was anticipating writing this letter to congratulate our membership on a great Ohio Beef Expo that would have included a successful BEST show and other youth contests, active bidding at the live breed sales and one of the best trade shows of its kind in the beef industry. What a different world we live in now compared to what we expected, and it continues to change daily. The COVID-19 situation is a good example of how we cannot predict what the future holds, but cattlemen and women are arguably the most adaptable and resilient people our Creator put on this earth. We will endure and persevere.

I want to encourage you to look for a silver lining in these uncertain times as well.

For me, it has been the added time with my wife and sons that we would not have experienced in a more “normal” spring. Another blessing I often receive in challenging times is a greater appreciation for the basic things that sustain my family. One of these fundamentals is the work of the Ohio Cattlemen’s Association advocating for the beef industry in times like the present. If not for the work of Elizabeth Harsh and her team, it is a very real possibility that public livestock markets in Ohio would have been mandated closed until further notice due to COVID-19. This is just one example of the many ways every beef producer in the state of Ohio, including both members and non-members of OCA, has benefited from the work of OCA in the past several weeks.

A day-by-day account of OCA’s work during the crisis is available at ohiocattle.org.

It is easy for these things to go unnoticed but that’s really the goal. While we have been working hard on our farms and in our businesses, OCA has been working hard to protect our way of life. If you derive your income from the cattle industry, either as a producer or an industry affiliate, there has never been a more important time to be a member of the Ohio Cattlemen’s Association.

As we look to solidify the future of Ohio’s cattle industry, I want to challenge each OCA member to recruit two new members this spring. How about your nearest cattle neighbor on both sides of your residence? Are they members of OCA? This can be done by phone, text, email, social media, etc. to share the important work of this association and encourage your network of cattle contacts to become a member of OCA. Membership can be completed via the OCA website at ohiocattle.org or with a quick phone call to the OCA office at 614-873-6736. Many new memberships often come as a result of the Ohio Beef Expo as well as existing members renewing their membership. It is unfortunate we couldn’t gather together for 2020, but I ask for your help in recruiting those potential members in your counties and across the state. Please take a few minutes and reach out, our membership will benefit, and you will have made a positive impact for all of us.

Please continue to reach out to me personally with your questions, concerns and input about the status of the cattle industry through these challenging times and how OCA can serve you best. I greatly appreciate hearing from you.

SPRING 2020

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8 | Ohio Cattleman | Spring Issue 2020

Your Dues Dollars at Work OCA RESPONDS TO THE COVID-19 PANDEMIC ON BEHALF OF THE BEEF INDUSTRY • On April 17 OCA joined over 20 state cattlemen’s associations in signing a letter to U.S. Attorney General William Barr requesting the Department of Justice join the ongoing USDA Packers and Stockyards investigation of beef pricing margins resulting from two recent extreme market shifts due to the packing plant fire in Holcomb, Kansas last fall and more recently due to COVID-19.

• On April 15 OCA contacted members of Ohio’s congressional delegation to request their continued support to provide relief to beef producers through pending USDA programs made possible

through the CARES Act, as well as supporting additional funding opportunities through future stimulus programs.

• OCA is monitoring market disruptions in the beef supply chain that have the potential to jeopardize food security.

The Ohio Department of Agriculture has convened the commodity groups, in addition to retailers, grocers, trucking, meat processors and Ohio State CFAES in weekly calls to discuss the latest marketing information. This critical information is being fed into the Emergency Operations Center of the Ohio Emergency Management Agency.

• As the administration prepares to reopen Ohio for business, agricultural organizations, including OCA, are providing relevant input about getting agri-businesses and others reopened across the state.

• OCA is also monitoring the status of packing plant facilities and the flow of cattle as it impacts the ability of OCA members to timely market cattle.

For a full review of OCA’s response to the Coronavirus Disease, visit ohiocattle.org.

Spring Issue 2020 | Ohio Cattleman | 9

CORONAVIRUS-RELATED CATTLE INDUSTRY LOSSES ESTIMATED AT $13.6 BILLION

A

study released April 14 estimates cattle industry losses as a result of the COVID-19 pandemic will reach $13.6 billion.

The study was commissioned

by NCBA and conducted by a team of industry-leading agricultural economists led by Derrell Peel, Breedlove Professor of Agribusiness and Extension Livestock Marketing Specialist at Oklahoma State University, to assist USDA in determining how best to allocate CARES Act relief funds to cattle producers.

The study shows cow-calf

10 | Ohio Cattleman | Spring Issue 2020

producers will see the largest impact, with COVID-19-related losses totaling an estimated $3.7 billion, or $111.91 per head for each mature breeding animal in the United States. Without offsetting relief payments, those losses could increase by $135.24 per mature breeding animal, for an additional impact totaling $4.45 billion in the coming years.

Stocker/backgrounder segment losses were estimated at $159.98 per head, for a total economic impact of $2.5 billion in 2020, while feeding sector losses were

estimated at $3.0 billion or $205.96 per head.

“This study confirms that cattle producers have suffered massive economic damage as a result of the COVID-19 outbreak and those losses will continue to mount for years to come, driving many producers to the brink of collapse and beyond if relief funds aren’t made available soon,” said NCBA CEO Colin Woodall. “This study also clearly illustrates the fact that while the relief funds provided by Congress were a good first step, there remains a massive need for

“It’s only because of the extraordinary circumstances we face today that cattle producers need relief. While we appreciate the many members of Congress who supported the cattle industry and ensured cattle producers were eligible for relief funds, we need these same members to do more to make certain every cattle producer who needs relief can access funding. That’s why we’re calling today for additional funds to be made available specifically for cattlemen and women.”

-Colin Woodall, NCBA CEO

more funding to be allocated as soon as members of Congress reconvene.”

Woodall pointed out that relief funds that were meant to provide aid directly to cattle producers were divided among multiple commodities, many of which already have government programs in place to support production.

However, cattle producers have always maintained their independence from government programs, and most operate today without the safety net others enjoy.

“It’s only because of the extraordinary circumstances we face today that cattle producers need relief. While we appreciate the many members of Congress who supported the cattle industry and ensured cattle producers were eligible for relief funds, we need these same members to do more to make certain every cattle

producer who needs relief can access funding. That’s why we’re calling today for additional funds to be made available specifically for cattlemen and women,” said Woodall.

STUDY SUMMARY The study conducted by Oklahoma State University estimated total beef cattle industry damages of $13.6 billion as of early April 2020.

Damage estimates include: • Revenue losses of $3.7 billion in 2020 to the cow-calf sector, equivalent to $111.91/head for each mature breeding animal in the U.S. If these damages are not offset, additional long-term damages of $4.45 billion or another $135.24 per mature breeding animal will impact the cow-calf sector in coming years.

• Revenue losses of $2.5 billion to the U.S. stocker/ backgrounding sector in 2020, equivalent to $159.98/head.

• Revenue losses of $3.0 billion to the U.S. cattle feeding sector in 2020, equivalent to $205.96/ head.

• The current situation is very fluid and uncertain. Additional damages are likely.

The economic damage assessment was conducted by Derrell S. Peel, Oklahoma State University; Dustin Aherin, Rabobank; Randy Blach, CattleFax; Kenneth Burdine, University of Kentucky; Don Close, Rabobank; Amy Hagerman, Oklahoma State University; Josh Maples, Mississippi State University; James Robb, Livestock Marketing Information Center; and Glynn Tonsor, Kansas State University.

Spring Issue 2020 | Ohio Cattleman | 11

On the Edge of Common Sense

By Baxter Black, DVM

NATURE FILMS “Here we are friends, on the Serengeti Plains in the wilds of Serengeti.” As the crowd leans in closer to the television we see the swaying Boab trees... an endless sea of grass waving off into the horizon.

We hear the quiet buzz of Tsetse flies humming strains of ‘Baby Elephant Walk’.

Just as we are becoming mesmerized into the peaceful surroundings on the screen, a lone gazelle suddenly bursts on the scene!

Wanton acts of animal cruelty should be avoided. But filming an anteater licking the inside of a termite mound from the termite’s point of view takes a little more planning. I mean, how long can a camera man wait inside a termite’s living room?

Anybody that’s ever tried to get a dog or kid to repeat a trick while you run and get the camera knows how hard it is to film spontaneous acts.

It leaps and dives, with graceful arcs, nimble footwork, and darting back and forth like a cockroach wearing cleats.

Then, out of the savannah, like a big shoe, streaks the jungle’s answer to James LeBron; Charlie the Cheetah. Charlie pounces on the gazelle and drags him to the ground.

I’ve always assumed nature films were staged. I figured the crew gathered after breakfast and drove to a carefully selected spot. They arrive when the lighting is just right. From the back of a used stock truck (with Nairobi plates) they unload an old antelope, a gnu with footrot and six crippled rabbits. The director points to the truck driver and the prey limps out.

Then the director points to the animal trainer. He releases his leopard. Cameras roll... the leopard bounds toward the hobbling gnu, leaps for his throat and throws him to the ground.

Another example of nature’s survival of the fittest. But did you ever wonder how the film crew happened to be there at that exact moment? As you may have heard, nature programs are always under close scrutiny. The film makers are accused of staging scenes, of using tame animals or zoo animals and of staking out ‘prey’ for the predators to pounce on.

But may I point out to those who are shocked by this revelation that this is television. Movies. Show Business! The media of revisionist history, docu-drama, infomercials and reality shows. A business where the facts are altered and endings changed to make a more entertaining program.

Dates to Remember: Ohio State Fair

July 29 - Aug. 9 12 | Ohio Cattleman | Spring Issue 2020

Young Cattlemen’s Conference

Aug. 13-15

“Cut!” Cries the director.

The leopard helps the gnu up, dusts him off and they go back to the truck.

Everybody packs up and gets back to the hotel by cocktail time.

Isn’t that how they filmed Jurrasic Park? www.baxterblack.com

Cattlemen’s Gala

Aug. 29

Call 614-873-6736 or email cattle@ohiocattle.org for more info

Forage Corner Stan Smith, PA, OSU Extension, Fairfield County

HAY MAKING AND THE BALANCING ACT . . .

QUALITY VS QUANTITY! With age comes experience, and with experience eventually comes some of those things that you can only shake your head at. This is the time of year when I usually begin to hear one of my favorites, “I don’t like to get in hurry with that first cutting . . . we don’t want it rained on, and I like to let it grow a little longer so we get more.

Besides, even if made a little late, it’s still got to be better than snowballs!”

If nothing else, the last two springs have taught us this one thing. Not all first cutting forage is better than snowballs. In fact, the inability to make hay in a timely fashion has cost Midwest cattlemen lots in terms of hay quality that’s resulted in loss of cow condition, breed back issues, poor quality colostrum, and ultimately poor calf health and performance. If there was ever a time to carefully balance hay quality issues with the quantity of hay needed, weather permitting, this must be it! In fact, with some aggressive planning and a little cooperation from Mother Nature, perhaps we can have both quality and quantity this year. Following are some points to consider.

Generally speaking, we’re out of quality hay in Ohio and have been for the better part of two years. The condition of some of our cows confirms it, the price of hay at auction markets confirms it, and laboratory forage analysis confirms it. Not only have the last two years proved to be challenging for forage harvest, but they arrived with little hay inventory on hand.

As we approach the end of April, cows need feed and to add insult to injury, soil conditions for grazing around much of the state have not been the best and may not be great for mechanical harvest either.

Regardless, hay needs to come off in a timely fashion.

The first reason is quality. Regardless how tall it gets; the maturity and quality clock has been ticking since forages broke dormancy last month.

We need tonnage to replenish inventory.

Getting first cutting off early should result in a more aggressive regrowth, and hopefully the opportunity to harvest an extra cutting in 2020.

Lactating cows need high quality feed now if there’s any hope of getting them bred back in a timely fashion this year. If grazing conditions are less than ideal this spring, careful consideration must be given to whether there’s benefit to pulling cows back off grass after a quick first pass (if and when soil conditions have permitted!) and feeding some early made, high quality hay and perhaps even supplementing it with some additional energy.

An early made first cutting not only guarantees quality that’s been lacking in our forages during recent years, but perhaps more importantly, also allows the opportunity for an extra cutting in 2020.

Another opportunity would be the ability to graze the regrowth earlier in the season, thus allowing pastures that were stressed late into fall and throughout winter and early spring a chance to rest.

As an aid to balancing the quality versus quantity conundrum, consider these suggestions: • Consider not making an annual fertilizer application prior to the first cutting.

Most years it results in more first cutting forage than can be harvested in a timely fashion.

•

Instead, make the first fertilizer application of the year immediately

after first cutting in an effort to boost production of a high quality second cutting.

•

Be prepared to wet wrap, or chop and ensile part or all of first cutting in an effort to get it off more timely.

•

Beginning with the first bale you make, plan to inventory similar qualities of hay/forage together and keep record of where they’re located.

This allows for easy access for forage testing, and also for feeding those different quality forages once test results come back and a feeding strategy is developed around those results.

•

If soil conditions are allowing grazing animals to do damage to pastures, don’t hesitate to graze quickly and lightly, and then pull animals in and feed first cutting until soil conditions allow proper grazing. Proper pasture rest periods can be just as important in spring as in late summer with regard to yearlong productivity of the forage.

Frankly, the concern for choosing between quality and quantity is no challenge at all.

We can have both . . . and need both!

Spring Issue 2020 | Ohio Cattleman | 13

YOUNG CATTLEMAN OF THE YEAR Luke Vollborn works to enhance cattle profitability for himself and others Photos by Gregory Kiser

Story by Amy Beth Graves Luke Vollborn was riding in the tractor, thinking about the changes the family farm was going through. His uncle Ed had died and the family had recently dispersed its commercial cattle operation. Luke was still working full-time at Ohio Valley Electric Company and helping his father, Fred, run cattle on their property in Gallia County. Raising cattle full-time had long been Luke’s dream but Fred had always been adamant that his son keep working at the power plant and earn a steady paycheck as he had for the past 10 years.

But that day just over a year ago, Fred gave his blessing for Luke to pursue his dream, sensing that the time was right and Luke was as committed as ever to continue the family tradition of raising cattle in southern Ohio.

“He looked over and said ‘You’re not going back to the power plant, are you son?’ And I said ‘No.’ He said ‘I farmed all my life and it wasn’t easy but I think you’ll be able to do it,’” Luke recalled his father saying. “He was always the one against me quitting. He said farming was hard on the body and financially tough and filled with 14 | Ohio Cattleman | Spring Issue 2020

stress and he didn’t want me to go through that. But I’d grown up with farming and wanted to follow in his footsteps and this was his way of saying he understood why I wanted to do this.”

Today, Luke runs his own business, Next Generation Livestock Marketing LLCA, and Vollborn Cattle Company with his father. Earlier this year he was recognized at the Ohio Cattlemen’s banquet with its Young Cattleman of the Year award. Luke, who grew up attending OCA events since his dad was on the board of directors, said he was proud to receive the award.

“I always went to the Cattlemen’s banquets and remember thinking ‘Man, that would be cool to get that award’ and as I got older, I just never really thought about it that much because I was so focused on building my operation. To be recognized for my work is phenomenal,” said Luke, who followed in his father’s footsteps and is currently on OCA’s board of directors.

Just over a year ago, Luke started Next Generation Livestock Marketing, which

buys, resells and represents feeder cattle, bred cows and cow/calf pairs. While he buys cattle from all over the country, he focuses on buying in Ohio straight from the farm or through Producers Livestock and Union Stockyards. His business is licensed, bonded and insured with the Ohio Department of Agriculture and USDA Packers and Stockers. He has certified scales that can weigh about a dozen cattle at a time, allowing him to offer to buy cattle without commission fees. Luke and his wife, Courtney, own about 30 acres and lease about 900 acres to run cattle on.

Luke focuses on backgrounding and buying feeder cattle, filling orders for several feed yards or other backgrounders.

He typically keeps them for three to four months until they’re healthy. He keeps 50 to 200 feeders at a time with most of them on grass. A veterinarian determines the age of the cattle or cows and vaccinates and worms them.

“I never buy anything unless I’ve seen it with my own two eyes. It costs a lot of money and there’s not room for error

because this is a break even business,” he said. “How can you put your whole heart into something if you haven’t seen them in person? I stand behind what I sell.”

Luke buys a lot of mature cows, which become recipients for embryo transfer. The cows are aged, vaccinated and palpated to determine if they’re reproductively sound.

Their blood is also tested for reproductive diseases.

“I’m doing the legwork for the producer to try to give them piece of mind for what they’ve bought,” said Luke, noting that he keeps the cows for about 45 days before selling them.

The cattle and cows are marketed through Facebook, Snapchat and on Next Generation Livestock Marketing’s website.

Luke focuses on trying to get good pictures or video of the cattle so producers can get top dollar. Next Generation Livestock Marketing lists a wide range of cattle across the country from Wyoming to Florida.

The first year of operation, more than 2,000 cattle moved through the business.

Transporting cattle can be a logistical challenge, and Luke said he’s fortunate that he has more than 30 truckers that he can rely on to safely and efficiently move cattle.

Luke is also kept busy running Vollborn Cattle Company, which consists of 350400 head of commercial cows and 120 head of Charolais. The Vollborn family runs the cattle on 1,200 acres that they own and also leases some land. Luke and Fred work hard to be environmental stewards of the land that they own and lease. They keep cattle on feeding pads in the winter and reseed the grass in the spring. Luke also recently took over his father’s fencing business.

“I guess you could say I wear a lot of hats.

It can be hard to keep track of everything sometimes but I really enjoy what I do.

After I left the power plant, I never looked back,” he said. “A lot of guys are not willing to take this on. It’s straining mentally and physically at times but farming is in my blood and I get to be my own boss.”

Luke said he’s fortunate that his family not only had land but an existing cattle business that he could grow and expand.

And he appreciates the advice he’s received over the years from his father and two uncles, Ray and the late Ed. “I talked to my dad and Uncle Ed on a daily basis and one time I was thinking of taking on crop farming. I penciled it out and said I thought I could make some money from it and Uncle Ed said ‘I don’t know and I think you should stick with cattle.’ That was good advice,” said Luke of his late uncle, who worked for the Ohio State University Extension for 25 years.

Luke has advice for other young cattlemen: Start small, slowly build and find mentors whether they’re farmers, veterinarians or bankers.

“Trying to build your operation overnight will get you in trouble. We’ve built a couple of businesses and have built them slowly. My dad always told me that it’s easier to build a cow herd than to buy one – it makes sense when you’re farming,” he said. “Talk to your mentors on a daily basis and be open to advice from older farmers.

The older guys aren’t going to be around forever and you need to sit down and listen to them.”

represent the cattle and agricultural industries.

“I’m on the Cattlemen’s board of directors and the work the staff does is phenomenal,” he said. “Because of them, I stay very up-to-date with issues inside and out of state. There’s a lot of people who are very appreciative of what they do to keep us farmers working and without unnecessary regulations.”

Courtney understood her husband’s passion to raise cattle full-time since she grew up on an Angus farm in Gallia County. It was a goal they’d been working toward for the past 10 years.

“I think it’s one of the best decisions he’s ever made. We didn’t get to see him much because he was working two jobs – at the plant and on the farm. Now he gets to be more involved with the children,” said Courtney who is a nurse at the local health department. “He includes us in everything he does and has made our whole family come closer together.”

For Luke and Courtney, all the patience and hard work is paying off and they’re excited the farm is growing and will be there for their children: Bryceton, 9, Colton, 6, Hudson, 4, and Emily, 1.

“It can be tough to manage sometimes but to be on those beautiful Sunday afternoons with the kids when they get to see babies being born, that’s more rewarding than anything else,” Luke said.

“It gives you a sense of how much you’ve accomplished.”

Another piece of advice from Luke for cattlemen – be involved in groups that

Spring Issue 2020 | Ohio Cattleman | 15

Beef Briefs BIF ONLINE SYMPOSIUM PROGRAM ANNOUNCED This year’s BIF Research Symposium and Convention moves to virtual event scheduled for the week of June 8.

The Beef Improvement Federation (BIF) board of directors, along with the Florida 2020 BIF Research Symposium and Convention committee, recently announced the decision to transition this year’s conference to an online format due to COVID-19.

BIF leadership is in the process of planning an updated symposium online.

“Our BIF program committee working with the Florida group has honed the original schedule to work in the new online format,” says Joe Mushrush, BIF vice president and program chairman.

“Our goal is to provide learning opportunities that will help producers continue to improve their bottom line focused on beef improvement.”

•

BIF Ambassador Award presentation

TUESDAY, JUNE 9 Noon............................. Tuesday Welcome 12:15 p.m........... GENERAL SESSION 1 Consumer Market Research — What They Say They Need, and They Want – Shawn Darcy, Director of Market Research, National Cattlemen’s Beef Association (NCBA) Market Research 1:15 p.m....................BIF Awards Program Commercial Producer of the Year Pioneer Awards 1:45 p.m. ....... Perspectives from End-User — What We Need and What We Want – Henry Zerby, VP of Protein Procurement and Innovation, Wendy’s Quality Supply Chain Co-Op (QSCC) Inc.

WEDNESDAY, JUNE 10 Noon........................Wednesday Welcome

The virtual event will be hosted online the week of June 8 starting at noon CDT each day. The conference will be hosted on the Zoom webinar platform and will be free of charge. By mid-May, participants will be able to register for the event, find a detailed schedule and Zoom tutorials on the BIF website — BeefImprovement.org.

12:15 p.m........... GENERAL SESSION 2

Below is a tentative schedule for the 52nd Annual Beef Improvement Federation Symposium – Online (all times are CDT):

1:45 p.m.........................................Systems Approach to Beef Cattle Sustainability – Dr. Clay Mathis, King Ranch Institute for Ranch Management, Texas A & M University—Kingsville

MONDAY, JUNE 8 Noon........................................... Welcome 12:15 p.m...........YOUNG PRODUCERS SYMPOSIUM • What Will the Purebred Cattle Industry Look Like in 20 years – Bill Rishel, Rishel Angus • Financial Planning for a New Generation of Producers – Adam Trott, Financial Analyst Manager, Rabo AgriFinance 1:45 p.m........... BIF Board/Officer election results • Scholarship award presentations — Roy Wallace, Baker/Cundiff 16 | Ohio Cattleman | Spring Issue 2020

Global Perspectives on Beef Sustainability – Don Close, Rabo AgriFinance 1:15 p.m....................BIF Awards Program Seedstock Producer of the Year BIF Continuing Service Awards

THURSDAY, JUNE 11 Noon ....................... Technical Breakout – Advancement in End-product Improvement 2 p.m......................... Technical Breakout – Advancement in Emerging Technology 4 p.m......................... Technical Breakout – Advancement in Selection Decisions

FRIDAY, JUNE 12 Noon........................ Technical Breakout – Advancement in Efficiency and Adaptability

2 p.m. .......................... Technical Breakout – Advancement in Producer Applications 4 p.m. ....................... Technical Breakout – Genomic and Genetic Prediction For details regarding the online conference as they develop, visit www. beefimprovement.org. Prior to and during this year’s symposium, be sure to follow the event on social media channels using the hashtag #BIF2020.

IN MEMORIAM Dr. Bobby VanStavern, 90, died February 21, 2020 in Columbus, Ohio. He was born in 1929 in Dorr, West Virginia and attended Union High School. He followed a friend to West Virginia State University in Morgantown, West Virginia with just $70 in his pocket and a desire to learn. VanStavern went on to study Animal Husbandry and joined the ROTC, graduating in 1952. He joined the Air Force and eventually became a Captain. During this time, he reunited with high school friend, Anna Sue Brown, whom he married in 1953.

After his active duty, he enrolled in graduate school at Ohio State University, and earned his M.S. and then his Ph.D. in Animal Science in 1960. For 28 years, VanStavern was a Professor of Meat Science and a Cooperative Extension Agent at Ohio State University and served in various roles at Indianola Presbyterian Church. VanStavern was highly respected by all of Ohio’s livestock commodity groups for his outstanding carcass evaluation programs and willingness to educate consumers on the nutritional value of meat through many timely promotional programs.

After years of research in meat science, VanStavern became acquainted with Mick Colvin of the American Angus Association, who was searching for research specifications to begin a marketing program for Angus beef. He became an invaluable consultant to what eventually become known as the Certified Angus Beef (CAB) program. He has a board room named in his honor at the CAB headquarters. VanStavern retired in

Beef Briefs 1988 and went on to consult for CAB for ten additional years.

He is survived by his wife, Sue; daughter Jan; and son Tom; their families and his grandchildren Zoe and Luke; as well as many other family and friends. The family requests that memorials be made to the Ohio State University Meat Science Endowment Fund, Fund 604765, The Ohio State University Foundation, 1480 West Lane Avenue, Columbus, Ohio 43221.

Jeff Kleman, 44, of Glandorf, Ohio passed away on March 8, 2020. He was born in 1976 in Lima, graduated high school in 1994 and married his wife Sandra in 2001.

He is survived by his wife and three children: Sydney, Cole and Trevor Kleman, as well as his parents Gib and Shirley Kleman of Ottawa, three sisters: Jennifer, Laurie and Lisa, plus an extended list of family and friends.

Kleman worked at Pandora Grain and Supply and was a member of St. John the Baptist Catholic Church of Glandorf. He was a member of the Ohio Cattleman’s Association, Putnam County Cattleman’s Association, American Maine-Anjou Association and the American Chianina Association.

He was the co-owner of Kleman Show Stock and was part of the 4-H family for over 30 years. He had a lifelong passion for agriculture and showing livestock. His family are actively involved in the OCA BEST program.

The family requests donations be made to the Kleman Children care of the Huntington Bank of Ottawa, Ohio.

Dorsey Leonhardt, 82, of Crestline, Ohio passed away on April 17, 2020. He was born in 1938 in Bucyrus and graduated high school in 1956. He is survived by his wife of 61 years Shirley Leonhardt.

Leonhardt farmed his entire life. He lived and breathed the land and was very proud of the family farm. His true joy in life was watching his children and grandchildren show cattle at the county and State Fair,

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Continued on page 24 Spring Issue 2020 | Ohio Cattleman | 17

Your Beef Checkoff Dollars at Work Investing in Beef Safety, Nutrition and Promotion BEEF - MEAT SUBSTITUTE OF CHOICE CAMPAIGN LAUNCHES

Beef. It’s What’s For Dinner. encouraged at home cooks to make real beef their “meat substitute” of choice in a new campaign launched in early April. The checkofffunded promotion partnered with three nationally recognized chefs inviting each to find a creative way to substitute beef for a more commonly used protein in one of their favorite dishes. The recipes included Peking Chuck by Top Chef finalist Joe Sasto, Korean Fried Beef (KFB) by NYC chef Esther Choi, and Cowlamari by Chicago chef and Food Network regular Lamar Moore.

These recipes and series of videos were promoted through paid advertising efforts on social media, YouTube and Connected TV (such as Roku devices or online programs like Fox and Disney). NCBA, a contractor to the Beef Checkoff, shared them with major news outlets, resulting in the Associated Press picking up on the story. The chefs themselves, who have thousands of followers, also posted them on their own social media platforms.

AT HOME WITH BEEF

When the COVID-19 pandemic hit, the Beef Checkoff made immediate adjustments to their marketing campaigns to respond to consumers’ needs and lifestyle changes. With three out of four consumers under stay-at-home orders, these adjustments reinforced beef ’s nutritional profile and how it contributes to healthy diets, as well as promoted tips for preparing beef at home, including comforting recipes and safety reminders.

Both state and national checkoff programs shifted advertising dollars to deliver this content to consumers through paid advertising, as well as providing it on social media platforms. In addition, checkoff-funded messages reminded consumers about the availability of Chuck Knows Beef, the digital assistant based on artificial intelligence, that can help them with their beef questions. Visit ohiobeef.org for this updated information.

BEEF RECIPES FEATURE DINNER FOR TWO

creations. These mouth-watering beef recipes were developed to fit various budgets and taste preferences and were shared on the beef council’s social media properties. They also included key messages, graphics and video content on beef health and nutrition and beef farming and farmers.

BUILDING RELATIONSHIPS WITH BEEF

The Ohio Beef Council and the Beef Checkoff recently sponsored the Burger Battle competition for chefs and restaurant owners during the Mid-America Restaurant Expo held in February at the Greater Columbus Convention Center and presented by the Ohio Restaurant Association. The winner of the $1,000 cash prize was Kelby Muehfeld chef at the Hudson 29 restaurant located in Columbus, Ohio and part of the Cameron Mitchell family of restaurants. Muehfeld also won the coveted Burger Battle trophy. The trophy and ground beef for all contestants were sponsored by the Ohio Beef Council.

This annual competition helps build relationships with chefs and restaurateurs across the state.

To celebrate Valentine’s Day, in February the Ohio Beef Council and the Beef Checkoff teamed up with six of Ohio’s beef bloggers who developed their own unique “dinner for two” beef recipe

The Ohio Beef Council and the Cattlemen’s Beef Promotion and Research Board are responsible for developing programs that increase the demand for beef. For more information, contact the Ohio Beef Council at 614-873-6736, beef@ohiobeef.org or visit www.ohiobeef.org.

Ohio Beef Council Operating Committee: Jamie Graham, Patriot, Chairman • Erin Stickel, Bowling Green, Vice Chairman • Stan Smith, Canal Winchester, Treasurer • Henry Bergfeld, Summitville • Mike Carper, Delaware • Dave Felumlee, Newark • Lou Ellen Harr, Jeromesville • Becky Reed, Springfield • Allan Robison, Cable • Bev Roe, Hamilton • Garth Ruff, Napoleon • Sam Roberts, South Charleston • Bill Sexten, Washington C.H. • Kurt Steiner, Creston • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director 18 | Ohio Cattleman | Spring Issue 2020

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View our website at ohiocattle.org for the latest news affecting OCA members!

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@OHIOCOWHUNTERS Spring Issue 2020 | Ohio Cattleman | 19

Ohio Beef Council 2019 Annual Report Bloggers Extend Reach In 2019, the Ohio Beef Council (OBC) implemented strategic blogger engagement efforts to extend the reach of its existing marketing programs.

According to BlogHer, 81 percent of U.S. women trust blogs and engage with bloggers to share information. Bloggers also have large and engaged social media followings.

The OBC food bloggers developed and shared beef-inspired recipes during key times in 2019. They included key messages, graphics and video content on beef health and nutrition and beef farming and farmers, and shared recipes on social media, driving users to OBCs social media accounts.

In 2019 they: • Shared 37 different blogs that contained information on Ohio beef farming and beef nutrition, as well as exclusive recipes; • Earned more than 108,800 blog views on their OBCsponsored posts by an online readership of more than 1.8 million; and • Had their recipe posts shared 20,100+ times on social media.

The 2019 campaigns included: • • • • • •

Valentine’s Day Memorial Day/Summer Grilling Back-to-School Crocktober Veal Holiday

20 | Ohio Cattleman | Spring Issue 2020

Video Series Connections OBC continued the Ohio Stories video series during 2019. The producer image campaign features real beef farm families sharing their real stories about how they produce beef. The videos complement the national checkoff-funded Rethink the Ranch consumer campaign.

OBC successfully utilizes video segments across the council’s social media properties to reach numerous consumers.

Tastes & Traditions Promotion OBC and the Beef Checkoff joined with The Ohio State University Department of Athletics and the Ohio Farm Bureau Federation in the Buckeye Tastes and Traditions promotion. The campaign kicked off with a social media quiz to generate fan engagement. As football season approached, a special Tastes and Traditions magazine was produced featuring beef recipes along with information about the traditions that make gameday experience special at Ohio State. More than 250,000 magazines were distributed.

Radio advertising also aired during the Buckeye Show.

Throughout the season a video was featured on the scoreboard of each home football game highlighting former OSU football great Anthony Schlegel promoting the first Tastes and Traditions Chili Cookoff. The cookoff was held at the Ohio State Fan Fest during a November game garnering over 144,794 Facebook impressions. More than 1,000 game day attendees tasted two recipes and voted for their favorite.

Anthony Schlegel announced the cookoff winner, who was featured on the big screen during the game, viewed by the more than 100,000 fans.

4-Miler Race Sponsorship

Virtual Field Trips

OBC partnered with the 2019 Ohio State 4-Miler and was prominently featured on all race materials and advertisements. In addition to a social media and radio ad campaign, nutrition information was included in the pre-race digital guide highlighting the importance of beef in an active lifestyle. OBC also partnered with Anthony Schlegel to promote beef in a training video that gathered over 200,000 digital impressions and was included in pre-race information.

OBC and the Beef Checkoff wrapped up the third year of hosting Virtual Field Trips to bring beef farms to classrooms across Ohio. Seven trips were held reaching over 1,000 Ohio students during live sessions hosted by beef farmers Craig Corry of Xenia and Erin Stickel of Bowling Green. During 2019 a Meat Science field trip featuring Dr. Lyda Garcia of The Ohio State University Department of Animal Sciences was added to the curriculum. Teacher surveys showed strong growth in knowledge and interest by nearly all classrooms participating.

The largest 4-Miler in the United States, the race featured over 15,000 runners. Race day events included a beef prize wheel, beef recipes and the distribution of over 8,000 samples of beef jerky.

Teaching Aspiring Chefs The Ohio Restaurant Association’s ProStart youth education program and OBC continued a strong relationship in 2019. The Beef Checkoff hosted a Burger Battle at the state culinary finals featuring teams of high school culinary students using skills acquired through hands-on education to compete for the Golden Burger trophy. Judges from White Castle Systems, 101 Beer Kitchen, Wendy’s, Michael Simon Restaurants and others evaluated contestants on taste, appearance, pricing, safety and sanitation.

OBC also hosted the annual Capital City Burger Battle at the Ohio State Fair, where Ohio ProStart students competed for scholarships and cash prizes. OBC staff also share information on culinary classroom resources as presenters at ProStart teacher conferences.

Beef’s Sustainable Role OBC in partnership with The Ohio State University College of Food, Agricultural and Environmental Sciences hosted sustainability authority Dr. Sara Place on OSU’s campus to share research and insights into beef’s role in a sustainable food system.

Nearly 300 students, faculty and staff received an in-depth look into the science of the cattle industry’s impact on the environment. The presentation was made available for viewing on OSU and OBC’s social media properties.

10600 U.S HWY 42 • Marysville, OH 43040 614-873-6736 • OHIOBEEF.ORG

Ohio Beef Council Financial Report STATEMENTS OF REVENUE & EXPENSES FOR JANUARY 1, 2019 - DECEMBER 31, 2019 REVENUES Federal Checkoff Assessments Less: Remittance to States of Origin Remittances to Beef Board Net Assessments State Checkoff Assessments Less: Refunds Net Assesments Other Revenue Total Revenues FUND BALANCE: Beginning of Period End of Period Audited Numbers

$1,059,649 ($364,413) ($350,191) $345,045 $511,475 ($3,227) $508,251 $12,567 $865,863

$665,566 $733,835

EXPENSES National Program Investments U.S. Meat Export Federation ($17,000) Federation SBC Investments ($17,000) Total National Program Investments ($34,000) Administration ($149,714) Innovation ($222,894) Stewardship ($180,860) Nutrition ($86,622) Issues Management ($58,877) Producer Communications ($47,782) Collection & Compliance ($15,245) State Checkoff Expenses ($1,600) Total Program Expenses ($613,880) Total Expenses ($797,594) Excess of Revenue Over Expenses $68,269 Spring Issue 2020 | Ohio Cattleman | 21

Dear Fellow Producers, Cattle producers have their feet firmly planted in two worlds: The world of tradition, using knowledge and skills handed down through the years that help result in vibrant, healthy animals producing the best beef in the world, and the world of technology, using the most up-to-date information to help us manage our businesses, market our animals and stay abreast of our situations.

Truth be told, most of us are probably more comfortable in the first world. After all, knowing and caring for animals comes naturally. Technology can be intimidating and moves so quickly these days that it’s just difficult to stay current.

Stay current we must, however, especially when it comes to marketing beef. Consumers no longer get their information about beef from friends or the sales flyer in the weekly newspaper. The internet, social media, smart phones, artificial intelligence and other emerging technologies are influencing how we must talk with and educate those who buy our products.

Our Beef Checkoff is staying abreast of new technologies, using them effectively to reach both current and potential beef buyers. Thanks to your checkoff investments, we’re able to keep beef front-and-center with those who consume our product and those who market it.

Research suggests we’re on the right track. A recent independent evaluation of the national Beef Checkoff found that for every dollar invested, $11.91 is returned to the beef communities’ profitability. That’s technology we can take to the bank.

Yours truly,

Laurie Munns Hansel Valley, Utah Chairman, Federation of State Beef Councils

Riding Technology Into the Future Twenty-five years ago, having a website meant you were on the cutting edge of technology. No longer. Today a website is merely the foundation. In 2018 there were more than 1.8 billion websites globally, competing for the attention of consumers.

The Beef Checkoff’s Beef. It’s What’s For Dinner. brand has successfully attracted a following of consumers through many channels, including an updated www.BeefItsWhatsForDinner. com digital website, which answers questions consumers have about beef from pasture to plate. Since its relaunch more than 15 million people have visited the new website. But that’s just the beginning of the Beef Checkoff’s technological footprint.

Chuck Knows Beef is based on the emerging trend toward smart speakers, such as the Google Home and Amazon Alexa. It can help the 70 percent of consumers who say technical support would help them when shopping for beef.

Like the BeefItsWhatsForDinner.com website, Chuck Knows Beef represents a prime opportunity for the beef industry to utilize technology to help increase consumer demand, giving consumers confidence in selecting and preparing beef.

Maximizing Millennial Reach In 2014 Beef Checkoff advertising went 100 percent digital primarily to reach older millennial parents, who are more digitally connected.

A new “Keep Sizzlin’” collection of online beef advertising, for instance, shows beef being cooked by grilling, smoking, stir-fry, sous vide and cast iron. In addition to providing consumers with drool-worthy content, the ads lead consumers BeefItsWhatsForDinner.com, where they learn to prepare the perfect beef meal.

To keep up with the evolving marketing landscape a new tool called Chuck Knows Beef was introduced in 2019. Powered

by Google Artificial Intelligence, Chuck Knows Beef is a guide to all things beef – recipes, cooking tips, cut information, production background – helping source its customized responses from content found on the BeefItsWhatsForDinner. com website.

22 | Ohio Cattleman | Spring Issue 2020

New videos utilize the “Nicely done, beef” slogan and highlight the attribute consumers say distinguishes beef from other protein options: its great taste. Appearing on popular websites and social media platforms, Nicely Done advertising uses tongue-in-cheek humor and beef’s swagger to help position beef as the top protein. Nicely Done through social media, search or display ads have had more than 98 million video views, creating more than 4 million engagements, and resulted in more than 500 million consumer impressions.

Beef. It’s What’s For Dinner. has also made a significant impact on Facebook and Instagram. Thirteen Facebook Live videos, featuring recipes and cooking tips from checkoff culinary experts were produced and posted over the past year, with almost 65,000 views. These videos continue to live on the Beef. It’s What’s For Dinner. Facebook page. In addition, six Instagram TV videos were posted in 2019 reaching thousands more consumers.

Technology also influences how the Beef Checkoff educates and motivates those who market beef. A test last year with Instacart, an online delivery service available to more than 80 percent of American households, demonstrated that Beef. It’s What’s For Dinner. ads at digital point-of sale increased beef purchases among users and proving to retailers the program’s greater-than-average return on investment.

Partnering with other third-party content sites can also be useful in addressing complex beef issues. For instance, the Beef Checkoff has worked with Quartz, Greenbiz and Nativo to ensure consumers see balanced information about how beef is both healthy and sustainable. Articles with these groups have garnered almost 8.5 million impressions.

Technology is also helping improve international marketing.

To share beef farming and ranching with audiences across the globe, Beef. It’s What’s For Dinner. is making its virtual ranch tours available in Korean, Japanese, and Spanish. The 360-degree videos virtually transport the viewer to a U.S. ranch to show how cattle are raised and cared for. Originally created by NCBA as part of checkoff-funded Beef. It’s What’s For Dinner. Rethink the Ranch outreach, the videos are giving audiences around the world a chance to experience U.S. beef production practices.

The Beef Checkofffunded Beef Quality Assurance program has utilized technology to enhance success with cattle producers.

More than 50,000 individuals have gone online to obtain BQA certification since 2017.

Free online training and certification is accessible 24/7, making it a convenient option for busy farmers and ranchers. BQA certifications are also available at in-person training events. An estimated 80 percent of the U.S. fed beef supply is touched by BQAcertified operations.

Boosting International Demand Of course, current technology will not be a component of all Beef Checkoff programs, such as international programs that boost international beef demand. U.S. beef exports, in fact, reached a record-shattering $8.3 billion in 2018, a year-over-year increase of 15 percent. While Japan solidified its position as the leading international destination for U.S. beef, much of the year’s growth was driven by South Korea and Taiwan. 2019 has seen continued momentum for these two markets, with both achieving double-digit growth through the first half of the year.

The U.S. Meat Export Federation, a subcontractor to the Beef Checkoff, uses checkoff support to promote the unique attributes of U.S. beef worldwide, including to key buyers in the Korean and Taiwanese foodservice sectors, where dry-aged U.S. beef is increasingly popular.

In the United States, many other efforts not requiring enhanced technology – including personal and face-to-face interactions – reach both consumers and those who influence them, such as farm-to-fork tours for influencers, discussions with dietitians and health professionals, farm-to-fork tours for chefs and other influencers and dozens of other outreach efforts.

Being on the front line in today’s marketplace, however, requires the beef industry to keep pace with the needs of consumers who buy its products. Thanks to beef producer investments in the Beef Checkoff, technology and beef can go hand-in-hand.

Cattlemen’s Beef Board Fiscal Year 2019 Expenditures

Promotion. . . . . . . . . . . . . . . . . . . . . . . . $10,580,409 Research . . . . . . . . . . . . . . . . . . . . . . . . . $9,891,043 Consumer Information . . . . . . . . . . . . . . . $7,571,245 Industry Information . . . . . . . . . . . . . . . . $3,357,876 Foreign Marketing . . . . . . . . . . . . . . . . . $8,347,484 Producer Communications . . . . . . . . . . . $1,637,234 Evaluation . . . . . . . . . . . . . . . . . . . . . . . . . . $158,875 Program Development . . . . . . . . . . . . . . . $435,772 USDA Oversight . . . . . . . . . . . . . . . . . . . . .$596,367 Administration . . . . . . . . . . . . . . . . . . . . . .$1,729,852 TOTAL EXPENSES . . . . . . . . . . . . . . . . . .$44,306,15 Unaudited Numbers

Spring Issue 2020 | Ohio Cattleman | 23

Beef Briefs

CALENDAR

Continued from page 17 plus all the show’s throughout Ohio. He never met a person that he didn’t talk to and became friends with. He was a storyteller that loved to work, spend time with family and eat ice cream.

Leonhardt is also survived by five children, several of whom are involved in agriculture, including Jane Wells, Cathy Rowlinson, Michael Leonhardt, Debra Cole, and Janet Leonhardt. In addition, he

is survived by 12 grandchildren, including Jessica and Lori Millenbaugh, and 10 great grandchildren.

A Celebration of Life Service will be held later at the family farm. Date to be announced. Memorials may be made to the American Heart Association, St. Jude Research Hospital, American Diabetes Association, or the donor’s choice in care of Munz-Pirnstill Funeral Home.

Looking for efficiency?

Look under “R” for Red Angus.

of EVENTS

Visit www.ohiocattle.org for a complete list of events APRIL 21

Ladies of Toussaint Angus Heifer Online Sale

25 & 26 Southern Ohio Spring

Smackdown Private Treaty Sale

27 & 28 Diamond T Land & Cattle Co.

Online Sale

JUNE 9-12 Beef Improvement Federation

Annual Meeting, Kissimmee, Florida 10 17

OCA Board Meeting

Ohio Cattleman Summer Issue Advertising Deadline

28 - July 4 Maine-Anjou & Chianina Jr.

National Show - Lima, Ohio

JULY 1 Fall Internship Application Deadline 27-30 NCBA Summer Business

Meeting - Denver, CO 29 - Aug. 9 Ohio State Fair

Red Angus Heifers, Bred Heifers & Bulls For Sale 12-18 month & 2 year-old bulls for sale

Tom Karr

34740 State Route 7 Pomeroy, Ohio 45769 740.591.9900 (cell) 740.985.3444 (office) tom@karrcontracting.com 24 | Ohio Cattleman | Spring Issue 2020

AUGUST 1-9

Ohio State Fair

14

Ohio Cattleman Early Fall Issue Advertising Deadline

13-15 OCA Young Cattlemen’s Conference

29

Cattlemen’s Gala Celebration & Fundraiser

Breed News Featuring our members’ success at local, state and national shows

OHIO BEEF EXPO BREED SALE REPORTS The coronavirus (COVID-19) pandemic and the associated public health risks forced the Ohio Cattlemen’s Association (OCA) to cancel the 33rd Ohio Beef Expo that was scheduled for the third weekend of March. The seven Expo breed sales quickly pivoted to online platforms to hold successful seedstock sales.

OCA assisted each breed in promoting their revised sales. Three breeds moved their sales to Breeders’ World Online Sales and continued their sales on Saturday, March 21 as scheduled. The Simmental and Maine Anjou sales were also held on March 21. The Angus and Red Angus sales were held throughout the following weekend. Sale reports are below.

The Shorthorn Sale was held on Breeders’ World and managed by Cagwin Cattle Company with buyers from 11 states.

The high selling bull was a Shorthorn Plus Bull lot 11, BCSC In Style ET, sold to Gary Berkebile, Accident, MD. for $4,500. Consigned by Drew Cowden, Eighty Four, PA. The high selling female was an open heifer lot 24, J-F Cornerstone 1923 ET, sold to Jeremy Bayer, Gainsville, TX. for $4,500.

Consigned by Jester Farms, Mooreland, IN. The Hereford Sale was held on Breeders’ World and managed by Lisa Keets and the Buckeye Hereford Association with cattle selling into nine states. The high selling bull was lot 3, Gillespie 628 Rugger 32GET, sold to Timothy Lander, Junction City, WI. for $3,250. Consigned

by Gillespie Herefords, Oxford, Ohio.

The high selling female was lot 9, JLCS 4R Frosty C2 E3, sold to Brandon Grossjean, Wooster, Ohio for $4,200.

Consigned by J&L Cattle Services, Jeromesville, Ohio.

The Miniature Hereford Sale was also held on Breeders’ World and managed by Gene Steiner Management Co., Inc. with cattle selling into nine states. The high selling bulls were lot 6, AGP 06 Sir Farkle Nash 52A, sold to Chase Beratto, Mill Creek, OK. for $3,000. Consigned by Abbygail Pitstick, South Solon, Ohio. Lot 14, SHF

Turtle Speed ET, sold to Jacqui Bertrem, Earlsboro, OK. for $3,000. Consigned by Sandhill Farm, Huntsville, AR. The high selling female was lot 5, BAT Alana, sold to Rob Carpenter, New Concord, Ohio for $2,750. Consigned by Fordyce Farms, Byesville, Ohio.

The Simmental Sale was held on DP Online Sales and managed by Doug Parke Sales Management. The high selling bull was lot 118, Longs Capitalist, sold to Duane McVey, WV. for $8,300.

Consigned by Long’s Simmentals, Creston, IA. The high selling female was lot 14, E&D Sazzy, sold to John Sachau, IA for $8,700. Consigned by Erv-N-Del Farm, Louisville, Ohio.

The Angus Sale was held on Topshelf Auctions and managed by Dan Wells and the Ohio Angus Association with cattle selling into seven states. The high selling bull was lot 14, Way View Concord C283-8305, sold to Grassy Fork Farms, Salt Lick, KY, for $5,400. Consigned by Way View Cattle Co., Hebron, Ohio.

The high selling female was lot 29+A, Way View T Queen 9637-J68, sold to Flat Rock Farms, Barnesville, Ohio for $3,700.

Consigned by Way View Cattle Co., Hebron, Ohio.

The Red Angus Sale was held on Topshelf Auctions and managed by Dan Wells with cattle selling into 10 states. The high selling bull was lot 1, Red LePage Lion King 10, sold to Karr Red Angus, Pomeroy, Ohio for $10,000. Consigned by LePage Cattle Ltd., Coshocton, Ohio.

The high selling female was lot 28, Red LePage Penny 01, sold to Ron Seitz, Coshocton, Ohio for $5,000. Consigned by LePage Cattle Ltd., Coshocton, Ohio.

No information was submitted for the Maine Anjou Sale.

SHORTHORN

Nearly 100 people attended the Ohio Shorthorn Breeders’ Annual Meeting and Banquet held in February. During the meeting Ron Cronley, right, of Hardin County, was recognized with the Ohio Shorthorn Breeders’ Association’s Lifetime Achievement Award. Association board member Kyle Geho, left, presented the award.

Ohio Shorthorn Breeders’ Association officers and board members are pictured after their Annual Meeting and Awards Banquet. Front row, from the left, President Jeff Winkle, Secretary Trudi Tilton, Treasurer Renae Logsdon, and Vice President Duane Miller. Back row, from the left, Directors Ryan Cairns, Jeff Barr, Greg Beckler, Jason Workman, Lee Miller, Kyle Geho, and Dr. Tom Turner.

Not pictured were Christy Campbell and Dave Greenhorn.

EADES SEED SERVICE Stop by our booth at the Ohio Beef Expo Trade Show!

Corn/Small Grains Cover Crops Twine - Wraps - Bags Pasture/Hay Mixtures

MECHANICSBURG, OH 937-508-9944 Our goal is your success - call us today!

Spring Issue 2020 | Ohio Cattleman | 25

Please patronize these companies that support Ohio’s cattle industry The Ohio Cattlemen’s Association Allied Industry Council is a business partnership that supports educational efforts and leadership opportunities for cattlemen to advance Ohio’s beef cattle industry.

Fennig Equipment Ohio CAT ADM Animal Nutrition Gary Fennig 419-953-8500 Linda Meier, Brian Speelman, Courtney Bush Dan Meyer 330-466-3281, Kevin Steele www.fenningequipment.com 614-851-3629 | www.ohiocat.com 330-465-0962 | www.admworld.com Franklin Equipment Ohio Soybean Council Ag Credit Troy Gabriel 614-389-2161, Corey Muncy Jennifer Coleman & Barry McGraw David White 419-435-7758 - ext. 1602 www.franklinequipment.com 614-476-3100 | www.soyohio.org www.agcredit.net Heartland Bank PBS Animal Health Ag Nation Products Matt Bucklew 614-475-7024, Brian Fracker Kevin Warrene Bob & Marie Clapper 740-403-6225, Joel Oney 614-471-0416 1-800-321-0235 | www.pbsanimalhealth.com 1-800-247-3276 | www.agnation.com Chuck Woodson 614-839-2265 Priefert Ranch Equipment Ag-Pro Seth Middleton 614-798-8818 Kayla Gray & Steve Campbell Jenna Watson 614-879-6620 www.heartland.bank 903-434-8973 www.agprocompanies.com Heritage Cooperative Corey Hinterer 304-625-1302 Allflex USA, Inc. Dale Stryffeler 330-556-8465, www.priefert.com Dave McElhaney Derek Fauber, David Monnin, Stef Lewis & Purina Animal Nutrition 724-494-6199 | www.allflexusa.com Allan Robison 914-873-6736 Patrick Gunn 317-967-4345, Cy Prettyman Alltech www.heritagecooperative.com 470-360-5538, Kira Morgan 812-480-2715 Ryan Sorensen 440-759-9893, Highland Enterprises www.purinamills.com Brittany Miller 717-462-1185 Curt & Allison Hively 330-457-2033 Quality Liquid Feeds www.alltech.com www.highlandlivestocksupply.com Joe Foster Armstrong Ag & Supply ImmuCell Corporation 614-560-5228 | www.qlf.com Dean Armstrong 740-988-5681 Kathy Becher 800-466-2035 Reed & Baur Insurance Agency Baird Private Wealth Management Bobbi Brockmann 515-450-2035 Jim & Paula Rogers Patrick Saunders Becky Vincent 330-705-8755 866-593-6688 | www.reedbaurinsurance.com 740-446-2000 | bairdoffices.com/gallipolis-oh/ www.firstdefensecalfhealth.com Saunders Insurance Angency BioZyme, Inc. Kalmbach Feeds, Inc. John Saunders, Scott Saunders, Brett Steinbeck Lori Lawrence 614-395-9513, Ty McGuire Cheryl Miller & Kyle Nickles 419-294-3838 740-446-0404 | www.saundersins.com 937-533-3251 | www.biozymeinc.com Jeff Neal 419-356-0128 ST Genetics Boehringer-Ingelheim www.kalmbachfeeds.com Aaron Arnett 614-947-9931 | www.stgen.com Brent Tolle 502-905-7831 Kent Feeds Straight A’s www.boehringer-ingelheim.com Patrick Barker 513-315-3833 Nikki McCarty 330-868-1182 Burkmann Nutrition Joseph Wright 937-213-1168 www.ranchcity.com Brent Williams, Kasey Gordon, www.kentfeeds.com Summit Livestock Facilities Dr. David Wiliams, Austin Sexten & Tom Legends Lane Richard Hines 765-421-9966 Hastings 859-236-0400 | www.burkmann.com Rob Stout 740-924-2691 Mike Schluttenhofer 765-427-2818 Cargill Animal Nutrition www.legendslaneet.com Angie Dobson & Mike Sheetz 800-213-0567 Chris Helsinger 937-751-9841 M.H. EBY Inc./EBY Trailers www.summitlivestock.com Tim Osborn 973-655-0644 Kirk Swensen & Steve Rittenhouse Sunrise Cooperative, Inc. www.cargill.com | www.sunglo.com 614-879-6901 | www.mheby.com Phil Alstaetter 937-575-6780 COBA/Select Sires McArthur Lumber & Post www.sunriseco-op.com Kevin Hinds, Bruce Smith, Julie Ziegler Stan Nichols 740-596-2551 The Wendt Group 614-878-5333 | www.cobaselect.com www.totalfarmandfence.com Kevin Wendt 614-626-7653, Dale Evans Comp Management, Inc. Mercer Landmark 260-894-0458, Nick Cummings 740-572-0756 Tony Sharrock 614-376-5450 Travis Spicer 419-733-9915, Randy Seeger Tyler Wilt 740-572-1249 www.sedgwickcms.com 419-230-9832, Joe Siegrist 419-305-2451 Wesley Black 740-572-1670, W.J. Fannin CPC Animal Health Chad Knapke 419-733-6434 614-395-9802 | www.thewendtgroup.com Devon Trammel 615-688-6455 www.mercerlandmark.com Umbarger Show Feeds Paul Alan Kinslow 615-604-1852 Merck Animal Health Jackson Umbarger 317-422-5195 www.cpcanimalhealth.com Jake Osborn 937-725-5687 Eric King 317-422-5195 DHI Cooperative, Inc. Seth Clark 330-465-2728 www.umbargerandsons.com Brian Winters 1-800-DHI-COOP www.merck-animal-health-usa.com United Producers, Inc. Tim Pye 912-682-9798 | www.dhicoop.com Multimin USA, Inc. Bill Tom 937-694-5378, Elanco Animal Health Thomas Carper 540-336-2737 Hayley Maynard & Sam Roberts Jon Sweeney 515-249-2926, Jim Stefanak www.multiminusa.com 614-890-6666 330-298-8113 | www.elanco.com www.uproducers.com Elgin Service Center K-Buildings Murphy Tractor Weaver Leather Livestock Doug Hemm 937-216-5620 Eric Bischoff, Chad White & Marty Hlawati Angela Kain & Lisa Shearer 330-674-1782 www.kbuildings.com 614-876-1141 Christy Henley 208-320-1675 Engelhaupt Embroidery Brent Chauvin & Chris Cron www.weaverleather.com Linda Engelhaupt 937-592-7075 937-898-4198 Vytelle, LLC. Leslie & Chris Gardisser 937-592-7072 www.murphytractor.com Ridge View Farms - 740-641-3217 www.engelhauptembroidery.com Nationwide Insurance Michael Bishop - 608-345-1822 Wm. E. Fagaly & Son, Inc. www.nationwide.com Jared Knock - 605-881-2375 Ryan Gries New York Life Insurance Taylor Grussing - 605-680-9504 513-353-2150 | fagalyfeed.com Erin Stickel www.vytelle.com Farm Credit Mid-America 419-344-2716 | www.erinlstickel.com For information about joining OCA’s Allied Wendy Osborn 937-444-0905, David Sanders Industry Council, call the OCA Office 740-335-3306, Tara Durbin 740-892-3338 614.873.6736 or visit www.ohiocattle.org. www.e-farmcredit.com For information about joining OCA’s Allied Industry Council, call the OCA Office 614.873.6736 or visit www.ohiocattle.org.

26 | Ohio Cattleman | Spring Issue 2020 1 | Ohio Cattleman | Winter Issue 201

2020 YOUNG CATTLEMEN’S CONFERENCE SET FOR AUGUST 13-15 The Ohio Young Cattlemen’s Conference (YCC) will be held August 13-15, 2020, in Columbus and the central Ohio areas. The Ohio Cattlemen’s Foundation and Ohio Cattlemen’s Association (OCA) coordinate the Ohio YCC. Every summer, young cattlemen meet in Central Ohio for a threeday event like no other. YCC features numerous engaging educational opportunities designed to inform both beef industry leaders and cattle producers alike. The event offers industry insight and enhanced networking for attendees to take home and use to keep their own operations progressive and profitable.

facility and enjoy opportunities to network with other industry leaders.

YCC is open to any OCA member over the age of 20 who possesses great leadership potential and is active in their community.

Counties are encouraged to nominate participants for YCC, but individuals may also self-nominate.

Couples are also encouraged to attend. The cost is $150 per participant or $250 for couples, and nomination forms and payment must be submitted to the Ohio Cattlemen’s Foundation by July 6, 2020. All meals and a two-night hotel stay will be covered by YCC program sponsors.

Forms can be found online at www.ohiocattle.org or requested by contacting the OCA office at 614873-6736 or cattle@ohiocattle.org.

Participants are challenged to think outside the box as they practice their public relations skills and learn beneficial ways to present their operations and 2000 Seven Mile Drive • New Philadelphia, OH 44663 • 330-343-0388 the beef industry saltwellwesternstore.com to consumers.

They will have the chance to visit the Ohio Statehouse and discuss current issues with elected officials, as well as learn more about Jay & Sally Puzacke, Owners the product they produce through Jay & Sally Puzacke, Owners participation WesternApparel Apparel in a mini Beef Western 509 at The Ohio Men’s••Ladies’ Ladies’ • •• Show Men’s •Children’s Children’s Show State University’s Justin Tony Lama * Ariat * Laredo * Twisted * Double Justin ** Wrangler * Ariat * Dan* Dan PostPost * Laredo * Twisted X * 7 forXall mankind H Department of Animal Sciences.

Official Clothier of the Ohio Beef Expo and Proud Official of Expo the Ohio Beef Expo and Sponsor of Clothier the Saltwell Scholarship To top it all off, Proudapplication Sponsor offound theatSaltwell Scholarship can be ohiocattle.org.Expo Apply byScholarship October 31. attendees will be able to take a Outfitting Cattlemen for More than 50 Years behind-the-scenes Outfitting Cattlemen for More than 50 Years tour of The Ohio State University’s off your next • 330-343-0388 saltwellwesternstore.com football practice purchase of $100 2000 Seven Mile Drive • New Philadelphia, OH 44663

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VISIT YOUR AUTHORIZED DEALER:

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1-866-383-7827 ARROWQUIP.COM Spring Issue 2020 | Ohio Cattleman | 27

OCA Associate Members Heffelfinger Meats Inc, Rick/Ryan Heffelfinger – Jeromesville Don Nickles - Loudonville ASHTABULA Stringfellow Farms, Marc Stringfellow - Jefferson OUT OF STATE Trans Ova Genetics - Williamsport ADAMS David & Mande Payton – Winchester Douglas White - Manchester ALLEN Joshua & Melissa Rutherford Harrod ASHLAND Roger Amos - Ashland E R Boliantz Co Inc, Robert Boliantz - Ashland

ATHENS Ohio Murray Grey Association Coolville AUGLAIZE Dave Puthoff - St. Marys Josh Mahoney - Wapakoneta BUTLER Patrick Barker - Liberty Township CARROLL Hunter Logan - Carrollton

Upcoming Sales APRIL 27 Angus Show Heifer Sale Hosted by: Angus Live

APRIL 28 Angus and Friends Show Heifer Sale Hosted by: SC Online Sales

CONTACT: Jon Davis (740) 645-7947 Mat Toler (740) 709-1388 28 | Ohio Cattleman | Spring Issue 2020

CHAMPAIGN Neer Farms, John Neer - North Lewisburg CLARK Andrew Armstrong - South Charleston Sexing Technologies - Ohio Heifer Center, Paul Detwiler - South Charleston CLINTON Charles Von Bergen - Sabina COSHOCTON David Marrison Coshocton DARKE Jim Buchy Greenville

Hess Farm, Roger Hess - Bradford DEFIANCE Derrill Kline - Hicksville DELAWARE Bonnie Coley-Malir - Powell Pork-Q-Pine Farm, Tom Price Delaware Select Sires Inc., Todd Kranz - Dublin FAIRFIELD Nolan & Carlie Flowers - Amanda FRANKLIN Animal Science Ext Specialist, Stephen Boyles - Columbus Coba/Select Sires Inc, Duane Logan Columbus Ohio Soybean Association, Kirk Merritt - Worthington Roger Thompson, DVM - New Albany Tori Trbovich - Westerville John Yarrington DVM Worthington GREENE Kent’s Feed Barn Llc, Kent Campbell - Cedarville HANCOCK Erin Alava - Findlay HENRY Brookview Farms, Jack Lugbill Archbold HIGHLAND Wil B J Farm, Bill & Janet Butler Hillsboro Merchants National Bank, Bertha Hamilton - Hillsboro LICKING Jared Mclaughlin - Granville Granville Milling Co. - Granville

MADISON Neil & Elizabeth Pitstick - South Solon MIAMI Opal Holfinger - Troy MORGAN Morgan Veterinary Services Mcconnelsville MORROW Loren Coleman-Cronenwett - Mt. Gilead Tadd & Heather Nicholson - Mt. Gilead MUSKINGUM Jon & Jackie Stottsberry - Roseville Muskingum Livestock Auction Co. Zanesville

PICKAWAY Vaughan Dresbach - Circleville ROSS Paul Hurles - Chillicothe SANDUSKY Gary Norman - Fremont SENECA Countryside Veterinary Clinic, Gregory Matthews Dvm - Republic STARK Kiko Meats, Ron Kiko - Minerva TUSCARAWAS Kris Welch - Port Washington

WARREN Andy & Melanie Heitzman Blanchester WASHINGTON Kearny Hambrick - Marietta Phil A Lowe, DVM, Phil Lowe Beverly WAYNE Mike Borger - Apple Creek Steve Andrews Auctioneer, Steve Andrews - Wooster Bj & Marlene Eick - Wooster Ohio Simmental Association, Pam Haley, Treasurer - West Salem

UNION Select Sires Inc. - Plain City

Spring Issue 2020 | Ohio Cattleman | 29

What helps beef recipes reach millions of local consumers through partnerships with Ohio food bloggers?

Your $2 per head to the Beef Checkoff does.

Your checkoff dollars show consumers that beef is more than just What’s For Dinner. Learn more at www.ohiobeef.org.

Funded by The Beef Checkoff.

30 | Ohio Cattleman | Spring Issue 2020

THANK YOU! TO EVERY COMMITTEE MEMBER, CONSIGNOR, EXHIBITOR, SPONSOR & VOLUNTEER! Please take a few moments to recognize our dedicated sponsors in the next few pages! Also, be sure to view the sale coverage from the online breed and feeder cattle sales.

We look forward to seeing you at the 2021 Ohio Beef Expo!

BREED SALE RESULTS LIVE LOTS

SALE GROSS

LIVE GROSS

LIVE AVG. $2,779

GENETIC GROSS $1,425

BULL AVG. $3,021

FEMALE AVG. $2,513

ANGUS

46

$137,625

$136,200

HEREFORD

46

$110,540

$105,500

$2,293

$5,040

$2,235

$2,247

MINI HEREFORD

14

$41,920

$37,231

$2,659

$4,689

$2,500

$2,715

RED ANGUS

38

$99,525

$90,930

$2,331

$8,595

$2,970

$2,050

SHORTHORN

24

$67,925

$64,150

$2,673

$3,775

$2,875

$2,633

SIMMENTAL

50

$202,782

$178,236

$3,565

$24,546

$3,407

$3,653

NO MAINE-ANJOU INFORMATION SUBMITTED

FEEDER CATTLE SALE RESULTS United Producers, Inc. (UPI) held its sixth annual Ohio Beef Expo Internet Feeder Cattle Sale at its Owenton, KY. facility on March 20. The Internet-based Feeder Sale provided an innovative opportunity to market feeders despite the COVID-19 related cancelation of the Ohio Beef Expo.

feeder cattle. Most lots sold in 48,000 to 50,000 load lots, with smaller lots featured in the sale as well. The cattle are sold on the farm with pick-up times defined. The lots featured Angus and Angus cross cattle, as well as Holsteins and beef/dairy cross lots.

Virtual attendees were able to adhere to social distancing by placing bids via phone or online through the LMA Auctions website. The sale featured consignments of uniform loads of

The sale grossed more than $1,750,000, selling 2,100 head of feeder cattle consisting of 36 lots.

Spring Issue 2020 | Ohio Cattleman | 31

SPONSORS BREEDS BARN SPONSOR F.L. Emmert Company - ShowBloom

SALE RINGS The Wendt Group Ferguson Cattle

EXPO COMMITTEE APPAREL Breeders’ World Farm Credit Mid-America

TRADE SHOW BREAKFAST Wood County Beef Producers

KEY TO THE EXPO SPONSOR Wm. E. Fagaly & Son, Inc.

TRADE SHOW LUNCH Hitchings Insurance Agency

OFFICIAL EXPO COMMITTEE UTILITY VEHICLE SUPPLIER Ag-Pro

TRADE SHOW HOSPITALITY Mercer Landmark Reinecker Ag, LLC

OFFICIAL CHUTE SPONSORS Armstrong Ag & Supply Highland Livestock Supply

SPONSOR OF THE DAY - THURSDAY Heartland Bank

OFFICIAL EXPO PROGRAM SPONSOR Hubbard Feeds OFFICIAL EXPO WIFI SERVICE Experience Columbus CONCESSION STAND CUPS Baird R&C Packing COWBOY HAPPY HOUR AllFlex USA Alltech, Inc. Armstrong Farms Gallagher Herd Pro Kent Mercer Landmark Wm. E. Fagaly & Son, Inc.

32 | Ohio Cattleman | Spring Issue 2020

SPONSOR OF THE DAY - FRIDAY Fayette County Cattle Feeders YOUTH BEEF QUALITY ASSURANCE SPONSORS AgCredit Muskingum County Cattlemen’s Association SHOWMANSHIP SPONSOR Engelhaupt Embroidery JUNIOR SHOW MAKE-UP RING Show Cattle Connection JUNIOR SHOW HEIFER RING Goettemoeller Show Cattle JUNIOR SHOW MARKET ANIMAL RING Green Oak Farms Schaeffer Show Cattle

TRADE SHOW TOP 5 MARKET ANIMAL SPONSOR David L. Campbell Insurance Agency Hastings Mutual JUDGING CONTEST SPONSOR Saltwell Western Store JUNIOR SHOW WEBCAST SPONSORS Fayette Veterinary Hospital Lehman Show Cattle Linde’s Livestock Photos McGuire Farm & Excavating V & K Cattle JUNIOR SHOW PLATINUM SPONSORS AgCredit Ohio’s County Farm Bureaus Rowe Nutrition LLC BACKTAG SPONSORS Allen County Cattleman’s Association JUNIOR SHOW ONLINE SALE DONORS & BUYERS Amos Welding Andrew Armstrong Jenna Barbour Doug Blay Karigan Blue Ben Butcher Tom Campbell Tyler Clark Eric Cooper Sarah Denlinger Electric Cleaner Company Amber Ford Brandy Hamilton Thomas Karr Adam Keene Natasha Legge Linde’s Livestock Photos

Monica McKee Jana Mussard Novel Designs Kim Poff Lyle Ricer Richfield Industries Riverwind Supply David Sanders Sementanks.com Ryan Sorensen Sam Sutherly Bill Tom Teresa Tom Trevor Tom Austin Trueblood Woodruff Feed and Fence JUNIOR SHOW GOLD SPONSORS All American Scales and Calibration Houser Asphalt and Concrete Mercer Landmark Ohio CattleWomen’s Association Seneca County Cattlemen’s Association TransOva Genetics *Listing includes all paid sponsors for the 2020 Ohio Beef Expo.

Spring Issue 2020 | Ohio Cattleman | 33

SPONSORS JUNIOR SHOW SILVER SPONSORS Barbour Cattle Barnesvile Livestock Auction LLC G640W Genetics Goff Genetics Granville Milling, Co. Henry County Cattlemen’s Association Hord Livestock Co. Inc. Huron County Cattlemen John Regula, Auctioneer Keller Plumbing Maplecrest Farms LLC Reinecker Ag, LLC Ron Kreis, Auctioneer Sunrise Cooperative, Inc. Sweet Temptations The Ranch- Bill & Bridget Tom Tom Farms Williams County Beef Producers JUNIOR SHOW BRONZE SPONSORS City Limits Western Crawford County Cattlemen’s Association DaLin Show Cattle - Dave, Linde & Austin Sutherly Haley Farms HerdPro by S and B Custom Innovations Hess Auction Company/ Hess Cattle HFS Angus - Tim & Elizabeth Harsh J.B. & Blair Levering Ke-Car Farms Trinity Cattle Co. JUNIOR SHOW DIVISION SPONSORS Buckeye Hereford Association Ohio Mid-Eastern Maine-Anjou Association Ohio Simmental Association Morgan Cattle Co. Ohio Shorthorn Breeders’ Association JUNIOR SHOW CLASS SPONSORS Ashland County Farm Bureau Champaign County Farm Bureau Circle L Fence Ltd CJ Brown Studios Clark County Farm Bureau

34 | Ohio Cattleman | Spring Issue 2020

Clinton County Farm Bureau Coshocton County Farm Bureau Crawford County Farm Bureau Darke County Farm Bureau Drake Farms Environmental Ease Fayette County Farm Bureau Franklin County Farm Bureau Greene County Farm Bureau Highland County Farm Bureau Highland Livestock Supply, Ltd Huron County Farm Bureau Lorain County Farm Bureau Madison County Farm Bureau Marion County Farm Bureau Matt, Amy and Parker Kleski MeMe’s, Inc. Menzie Show Cattle Miami County Farm Bureau Muskingum County Farm Bureau Noble County Cattlemen’s Association Pike, Jackson-Vinton, Scioto Farm Bureau Richland County Farm Bureau Rod’s Western Palace The Mill in Dresden Union County Farm Bureau *Listing includes all paid sponsors for the 2020 Ohio Beef Expo.

VOLUNTEERS EXPO PLANNING COMMITTEE J.L. Draganic - Expo Co-Chairman Pam Haley - Expo Co-Chairman Bill Tom - Expo Co-Chairman Sasha Rittenhouse - Chairman, Breed Shows & Sales Dave Puthoff - Chairman Trade Show Joe Foster - Vice-Chairman Trade Show Bill Tom - Chairman Junior Show Hank LeVan - Judging Contest Lizz Share- Judging Contest Ben Winner - Judging Contest TRADE SHOW COMMITTEE Dave Puthoff - Mercer Landmark, Chairman Joe Foster - Quality Liquid Feeds, ViceChairman Patrick Barker - Kent Feeds Hayley Maynard - United Producers, Inc. Derek Fauber - Heritage Cooperative Lindsey Hall, Farm Credit Mid-America Allison Hively - Highland Enterprises Jenna Watson, AgPro JUNIOR SHOW COMMITTEE Bill Tom, Washington C.H., Chairman Erin Alava, Findlay Andrew Armstrong, South Charleston Jenna Barbour, West Salem Drew Baus, Deshler Karigan Blue, Hamler Devin Coon, Jackson Christina Fisher, Ashland Matt Kleski, New Albany Monica McKee, Chillicothe Ryan Sorensen, Greenville Trevor Tom, Chandlersville

CONGRATULATIONS To the following oca members!

A membership drawing that was to take place during the Ohio Beef Expo was held on April 1.

Semen TAnk GARY GERBER - GERBER FARMS INC. - MIDDLETOWN DOUG MARINE - MINI MOO’S RANCH - NEW HOLLAND

Cattle Vac Box ROBERT BUTZER & SONS - ORRVILLE PAUL CORDER - TWIN DRAW FARM - BLOOMINGDALE

OCA Apparel HEATHER & CHRIS HETRICK - GIBSONBURG MARVIN JAMES - JAMES FARMS - TIRO KENNETH MCCONNELL - MCCONNELL FARMS - RICHMOND THOMAS SEIFERT JR - HIGHPOINT FARM - DALTON ED, KENDALL & JUSTIN SHONKWILER - STS CATTLE COMPANY - LONDON JIM STRINE - PROSPECT

Membership Prize Drawing Sponsored by:

Our Corn Checkoff

BREED SHOWS, DISPLAYS & SALES COMMITTEE Sasha Rittenhouse - Chairman - Gelbvieh Dan Wells - Angus Dave White - Charolais Lisa Keets - Hereford Terry Muir - Maine-Anjou Dan Wiley & Gene Steiner - Mini Hereford Sherie Clark - Murray Grey Tom Karr - Red Angus Keith Moore & Jeff Winkle - Shorthorn Christina Fisher - Simmental Spring Issue 2020 | Ohio Cattleman | 35

Breed Division Champions ANGUS HEIFERS Champion - Marcus VanVorhis , Wood Reserve Champion - Taylor Ayars, Champaign

HEREFORD STEERS Champion - Adeline Sorgen, Van Wert Reserve Champion - Haillei Jenkins, Champaign

SHORTHORNPLUS STEERS Champion - Tatumn Poff, Geauga Reserve Champion - Rylan Luyster, Belmont

ANGUS STEERS Champion - Peyton Bumgardner, Clark

HIGH % MAINE-ANJOU HEIFERS Champion - Ethan Davies, Wood Reserve Champion - Masen Jolliff, Hardin

PUREBRED SIMMENTAL HEIFERS Champion - Kathy Lehman, Richland Reserve Champion - Collin Fedderke, Henry

MAINETAINER HEIFERS Champion - Allison Davis, Carroll Reserve Champion - Darby Ayars, Champaign Third Overall - Rebekah Pertuset, Scioto Fourth Overall - Joesy Kramer , Licking Fifth Overall - Piper Campbell, Preble

% SIMMENTAL HEIFERS Champion - Emma McLaughlin, Monroe Reserve Champion - Jordan Johnson, Galli

CHAROLAIS HEIFERS Champion - Ellis Davis, Highland Reserve Champion - Kathy Lehman, Richland CHAROLAIS STEERS Champion - Madison Riley, Fayette Reserve Champion - Kya Csapo, Wayne % CHAROLAIS HEIFERS Champion - Mackenzie Neal, Preble Reserve Champion - Luke Kiefer, Butler CHIANINA HEIFERS Champion - Kathy Lehman, RichlandReserve Champion - Wyatt Binckley, Licking CHIANINA STEERS Champion - Jacob Levering, Morrow Reserve Champion - Shayla Sancic, Stark Third Overall - Kendall Bishop, Clark Fourth Overall - Luke Schroeder, Defiance Fifth Overall - Noah Lang, Wood Fifth Overall - Taylor Poff, Geauga HEREFORD HEIFERS Champion - Maddox Cupp, Fairfield Reserve Champion - Alexis Watkins, Wyandot

Showmanship

BEGINNER Champion - Kolten Greenhorn, Greene Reserve Champion - Gavin Richards, Wood Third Overall - Masen Jolliff, Hardin Fourth Overall - Hailey Cornett, Highland Fifth Overall - Asa Minton, Adams Sixth Overall - Kendall Bishop, Clark Seventh Overall - Lane Flax, Clark Eighth Overall - Avery Sautter , Sandusky Ninth Overall - Jorja Morgan, Gallia Tenth Overall - Owen Bailey, Wayne

JUNIOR Champion - Wyatt Binckley, Licking Reserve Champion - Taylor Barton, Clinton 36 | Ohio Cattleman | Spring Issue 2020

MAINE-ANJOU STEERS

Champion - Victoria Waits, Fayette Reserve Champion - Noah Smith, Sandusky Reserve Champion - Ladson Mathews, Hardin Third Overall - Tanner Butcher , Hardin Fourth Overall - Colleen Minges, Butler Fifth Overall - Blake Smith, Defiance SHORTHORN HEIFERS

Champion - Kolten Greenhorn , Greene Reserve Champion - Amanda Annett, Knox SHORTHORN STEERS Champion - Kolten Greenhorn, Greene Reserve Champion - Gavin Richards, Wood SHORTHORNPLUS HEIFERS Champion - Samantha VanVorhis, Wood Reserve Champion - Darby Ayars, Champaign

Third Overall - Delaney Chester, Warren Fourth Overall - Delaney Dudte, Wayne Fifth Overall - Taylor Poff, Geauga Sixth Overall - Darby Ayars, Champaign Seventh Overall - Ashton Bain, Highland Eighth Overall - Shae Conrad, Champaign Ninth Overall - Logan Schroeder, Defiance Tenth Overall - Carly Sanders, Highland

NOVICE Champion - Joesy Kramer, Licking Reserve Champion - Emma Grafft, Butler Third Overall - Noah Lang, Wood Fourth Overall - Ben Jones, Wood Fifth Overall - Lara Rittenhouse, Clark

SIMMENTAL STEERS Champion - Hayden Belleville,Wood Reserve Champion - Madalynn Bruckelmyer, Muskingum MINIATURE HEIFERS Champion - Annabelle Johnson, Preble Reserve Champion - Brock Mills, Richland MINIATURE STEERS Champion - Sara Britton, Wood Reserve Champion - David O’Reilly, Geauga HIGH % AOB HEIFERS

Champion - Trenton Braska, Richland Reserve Champion - Audriana Albert, Richland LOW % AOB HEIFERS

Champion - Sydney Sanders, Highland Reserve Champion - Lara Rittenhouse, Clark

Sixth Overall - Anya Demshar, Lake Seventh Overall - Jaycee Yelton, Champaign Eighth Overall - Luke Jones, Wood Ninth Overall - Logan Kremer, Butler Tenth Overall - Matthew Hamilton, Clark

INTERMEDIATE Champion - Skyler Ward, Preble Reserve Champion - Karly Goetz, Ottawa Third Overall - Hudson Drake, Ross Fourth Overall - Collin Fedderke, Henry Fifth Overall - Allison Lust, Crawford Sixth Overall - Alyson Simpson, Adams Seventh Overall - Sydney Sanders, Highland Eighth Overall - Madison Paden, Guernsey

SPONSORS

AOB STEERS Champion - Casey Leach, Hocking Reserve Champion - Lexi Rittenhouse, Clark MARKET HEIFERS Champion - Elizabeth Gibson, Perry Reserve Champion - Wyatt Binckley, Licking Third Overall - Luke Fulton, Miami Fourth Overall - Karlie Palmer, Clark Fifth Overall - Zachery Retcher, Defiance CROSSBRED HEIFERS Champion - Taylor Barton, Clinton Reserve Champion - Haley Frazier, Jackson Third Overall - Delaney Dudte , Wayne Fourth Overall - Rylee Bloomfield, Crawford Fourth Overall - Caden Hess, Highland Fifth Overall - Mckenzie Riley, Fayette Fifth Overall - Avery Sautter, Sandusky CROSSBRED STEERS Champion - Haleigh Stephens, Ashland Reserve Champion - Hudson Drake, Ross Third Overall - Fox Morgan, Perry Fourth Overall - Hagan Witt, Greene Fifth Overall - Karlie Palmer, Clark Sixth Overall - Ryan Waddell, Scioto Seventh Overall - Grant Belleville, Wood Eighth Overall - Caiden Daugherty, Morrow Ninth Overall - Aiden Brinker, Coshocton Ninth Overall - Ladson Mathews, Hardin Tenth Overall - Allison Lust, Crawford

Frazier Farms

Ninth Overall - Shayla Sancic, Stark Tenth Overall - Mackenzie Neal, Preble Tenth Overall - Kylee Bloomfield, Crawford

SENIOR Champion - Alyssa Carter, Warren Reserve Champion - Caden Hess, Highland Third Overall - Haley Frazier, Jackson Fourth Overall - Zachery Retcher, Defiance Fifth Overall - Jordan Johnson, Gallia Sixth Overall - Ellie Kidwell, Knox Seventh Overall - Samantha Wallace, Sandusky Eighth Overall - Jacob Lebrun, Scioto Ninth Overall - Lori Millenbaugh, Crawford Tenth Overall - Darcy Howser, Brown Spring Issue 2020 | Ohio Cattleman | 37

NOvice HEIFERS Champion - Miniature, Annabelle Johnson, Preble Reserve Champion - Crossbred, Rylee Bloomfield, Crawford Third Overall - Crossbred, Avery Sautter , Sandusky Fourth Overall -MaineTainer, Joesy Kramer, Licking Fifth Overall - Crossbred, Aftyn Graham, Gallia Sixth Overall - Charolais, Ellis Davis, Highland Seventh Overall - High % AOB, Trenton Braska, Richland Eighth Overall - Low % AOB, Lara Rittenhouse, Clark Ninth Overall - Crossbred, Carly Leach, Hocking Tenth Overall - Crossbred, Landon Moore, Fairfield

MARKET ANIMALS Champion - Market Heifer, Elizabeth Gibson, Perry Reserve Champion - Shorthorn, Gavin Richards, Wood Third Overall - Shorthorn, Carston Stephens, Ashland Fourth Overall - AOB, Casey Leach, Hocking Fifth Overall - Hereford, Haillei Jenkins, Champaign Sixth Overall - Crossbred, Hagan Witt, Greene Seventh Overall - Charolais, Kya Csapo, Wayne Eighth Overall - Angus, Peyton Bumgardner, Clark Ninth Overall - Crossbred, Tyler Legge-Bobo, Clark Tenth Overall - Crossbred, Jorja Morgan , Gallia

Frazier Farms Bred & Owned HEIFERS Champion - Shorthorn, Kolten Greenhorn, Greene Reserve Champion - Miniature , Annabelle Johnson, Preble Third Overall - MaineTainer, Darby Ayars , Champaign Fourth Overall -% Simmental, Mason Love, Fairfield Fifth Overall - Purebred Simmental, Collin Fedderke, Henry

MARKET ANIMALS Champion - Charolais, Delaney Chester, Warren Reserve Champion - Shorthorn, Nathan Miller, Erie Third Overall - ShorthornPlus, Paige Phillips, Clark Fourth Overall - Chianina, Bailey Garwood, Columbiana Fifth Overall - ShorthornPlus, Emma Helsinger, Preble

38 | Ohio Cattleman | Spring Issue 2020

IT’S JUST THAT GOOD. Time tested. Proven performance.

NEW

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Stockmanship BEGINNER Champion - Asa Minton, Adams Reserve Champion - Blaine Evans, Tuscarawas Reserve Champion - Austin Sutherly, Miami Third Overall - Brady Evans, Tuscarawas Fourth Overall - Lexi Rittenhouse, Clark Fifth Overall - Connor Yochum, Highland

JUNIOR Champion - Wyatt Osborn, Highland Champion - Tatumn Poff, Geauga Reserve Champion - Ashton Bain, Highland Third Overall - Carly Sanders, Highland Fourth Overall - Taylor Poff, Geauga Fifth Overall - Alexis Perry, Ottawa

NOVICE Champion - Lara Rittenhouse, Clark Reserve Champion - Brock Perry, Ottawa Third Overall - Riley Burtchin, Wood Fourth Overall -Tyler Legge-Bobo, Clark Fifth Overall - Matthew Hamilton, Clark

INTERMEDIATE Champion - Alyson Simpson, Adams Reserve Champion - Sydney Sanders, Highland Third Overall - Dawson Osborn, Highland Fourth Overall - Karly Goetz, Ottawa Fifth Overall - Rachel O’Reilly, Geauga

SENIOR Champion - Jacob Lebrun, Scioto Reserve Champion - Aubrey Csapo, Wayne Third Overall - Colleen Minges, Butler Fourth Overall - Tyler Novak, Clark Fifth Overall - Courtney Hamilton, Clark

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Spring Issue 2020 | Ohio Cattleman | 39

40 | Ohio Cattleman | Spring Issue 2020

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For more information, visit ohiocattle.org Spring Issue 2020 | Ohio Cattleman | 41

Parting Shots Congratulations to Stephanie Sindel who recently joined The Show Circuit Magazine and SC Online Sales Team. Sindel served as an OCA staff member for over 10 years, most recently as Director of Member Services and Youth Programs. Her leadership was instrumental in developing OCA’s youth programs, including the OCA BEST program, into some of the most envied youth development programs in the country. Not only did Sindel make a positive impact on the lives of countless industry youth, but she will leave behind a significant void within Ohio’s beef industry.

OCA wishes her continued success in her new roles.

Thank you!

Stephanie

Several members of the OCA board of directors participated in a calling night held in February to remind OCA members to renew their memberships for 2020. OCA held a drawing for those that renewed that evening, with prizes including gift cards for City Barbeque.

In February the Clark County Cattle Producers partnered with the Wandering Griffin brew pub of Beavercreek, Ohio to raise funds for the Ronald McDonald House of Dayton. Cattle producers served as guest bartenders and hosted a silent auction, in addition to preparing dinner at the house.

OCA district 2 director Kelvin Egner, left, and president Kurt Weaver, right, Crawford County Cattlemen’s Association, presented Steve Cramer, middle, of Tiro, Ohio with a Henry Brass Wildlife Edition rifle. Cramer won the rifle in the OCA Political Action Committee (PAC) raffle drawing held April 7. The original drawing was to have taken place during the Ohio Beef Expo. Thanks to the Crawford County Cattlemen’s Association for donating the rifle.

42 | Ohio Cattleman | Spring Issue 2020

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Spring Issue 2020 | Ohio Cattleman | 43

44 | Ohio Cattleman | Spring Issue 2020

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