Industry Statistics

Millennials have been a key driver of the change experienced within the industry, as they are more likely to consume information online than by reading a magazine or newspaper, which has meant the use of print adverts has declined significantly. This has helped spur spending in TV and digital advertising and in particular, mobile ads. Facebook and Google have become key platforms for digital advertising and command a large proportion of the market and currently account for a combined 49% of global digital advertising spending.

Over the top content and increased exposure of customers to online advertisers helps stimulate growth in specific advertising markets.

Traditional display advertising spending in Canada is expected to grow from CAD 591.7 million in 2015 to CAD 1,733 million in 2020.

Advertising spend on video advertising is estimated to grow from CAD 101.3 million in 2015 to CAD 352.1 million in 2020.

Mobile advertising spending in Canada from 2015 to 2020, by format (in million Canadian dollars)