OFVC 2013 Show Guide

CANADA’S PREMIER HORTICULTURAL EVENT

2013 ONTARIO FRUIT & VEGETABLE CONVENTION FR

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Peninsu urtesy Niagara la F Growersruit & Vegetab le & TD Ca A ssociation nada Tru st.

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FEBRUARY 20 & 21, 2013

W W W.OFVC .C A

Scotiabank Convention Centre — Niagara Falls, Ontario

PRESIDENT

OFVC Executive & Committee Members 2013

Kevin Schooley ONTARIO BERRY GROWERS, HCO VICE PRESIDENT

Matt Peters HCO S EC R E TA RY T R E A S U R E R

Glenna Cairnie D I R EC TO R S

Contents

Cathy Bartolic ONTARIO FARM FRESH, HCO Robert Chorney FARMERS’ MARKETS ONTARIO, HCO Brad Huisman NPF&VGA Alison Roberson OFVGA, HCO Tony Sgambelluri NPF&VGA Tom Wiley NPF&VGA Torrie Warner NPF&VGA Bob Forrest OMAFRA CHAIR

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OFVC President’s Welcome

6

Agriculture, Food & Rural Affairs Minster Ted McMeekin’s Welcome

Tony Sgambelluri NPF&VGA C O N V E N T I O N C O O R D I N ATO R

Glenna Cairnie FAC I LIT I E S

Kevin Schooley ONTARIO BERRY GROWERS, HCO T R A D E S H OW

Ross Parker NPF&VGA / Matt Peters HCO

10 Trade Show Map

S P E A K E R P RO G R A M

Wendy McFadden-Smith OMAFRA

11 Convention Exhibitors

S P E A K E R C O - O R D I N ATO R

12 Sessions Schedule at a Glance

H OT E L

16 Speaker Biographies

R EG I ST R AT I O N , T R A D E S H OW & S P O N SO R S H I P C O - O R D I N ATO R

Kelly Ciceran ONTARIO APPLE GROWERS Robert Chorney FARMERS’ MARKETS ONTARIO, HCO

Glenna Cairnie

27 Feature Speaker Alvin Law: See it to Believe it 28 Checking in on Climate Change 30 Announcing King Curtis: The 2012 Grape King 32 Brooks Farms: OFFMA Outstanding Farm Markets of the Year 34 NPF & VGA Industry Award of Merit

FA R M E R A N D F R I E N DS R EC E P T I O N

Kathryn Goodish VINELAND RESEARCH & INNOVATION CENTRE Brad Huisman NPF&VGA Catherine Clark FARMERS’ MARKETS ONTARIO P O ST E R S E SS I O N S

Hannah Fraser OMAFRA / Jason Deveau OMAFRA A DV E R T S I N G / M A R K E T I N G / W E B S IT E / S H OW G U I D E

Steve Watt HARVEST ONTARIO, HCO T R A N S P O R TAT I O N

Cathy Bartolic ONTARIO FARM FRESH, HCO D E M O N ST R AT I O N STAG E

36 OFVC Round Up

38 Ontario Farm Fresh’s Ruby Shines Bright 40 Managing Pesty Pests 42 Craft Beer Competition: Highlighting Ontario’s

Growing Hop Sector

44 OFVC Round Up continues

48 Innovation Award

Kim Reep OMAFRA Kathryn Carter OMAFRA Kai Wiens NPF&VGA C O M M IT T E E M E M B E R S AT L A RG E

Bob Forrest OMAFRA Alison Robertson OFVGA, HCO Ken Slingerland NPF&VGA Torrie Warner NPF&VGA Tom Wiley NPF&VGA I N N OVAT I O N AWA R D S U B - C O M M IT T E E

Adrian Huisman Ryan Schuyler Jamie Warner Karen Davidson S P E A K E R P RO G R A M S U B - C O M M IT T E E

49 Faces of OFVC 2012

Convention Partners

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Contact Steve Watt, steve@ofvc.ca. The OFVC Show Guide is published by Bright Light Communications, www.brightlightcommunications.com.

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Margaret Appleby OMAFRA Ryan Brewster KCMS Kathryn Carter OMAFRA Lana Culley VINELAND RESEARCH & INNOVATION CENTRE Jason Deveau OMAFRA Anne Marie Diotte OMAFRA Evan Elford OMAFRA Pam Fisher OMAFRA Kristy Grigg-McGuffin OMAFRA Leslie Huffman OMAFRA Paul Kozak OMAFRA Janice LeBoeuf OMAFRA Wendy McFadden-Smith OMAFRA Deanna Németh OMAFRA Marion Paibomesai OMAFRA Erin Panek OMAFRA Laura Ruffolo LCBO Kevin Schooley OBGA Anne Verhallen OMAFRA, LCBO Sean Westerveld OMAFRA

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Eastern/Western Ontario Amanda Leduc

Graham Wilson

Joe Baker

Cell: 289-214-1512 Email: amanda@aowilson.ca

Anne-Marie Rasenberg

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OF VC

President’s Welcome from Kevin Schooley

On behalf of the Board of Directors of the Ontario Fruit and Vegetable Convention and the organizing committee I would like to welcome you to the 11th annual Ontario Fruit and Vegetable Convention. Our first year in Niagara Falls was a true success and we have taken feedback from our guests and have made some changes to make the conference experience even better. We know you will enjoy the “Free Parking”.

I am sure you will “Get Inspired” with a great line-up of speakers from Ontario and abroad. This year’s speakers include respected researchers, successful growers and experts in marketing. We encourage you to bring your business partners and your employees so you can take advantage of all the opportunities. New ideas keep a business vibrant and this is a perfect opportunity to find new ideas and share them with your family and staff.

The trade show continues to evolve with a greater number of exhibitors and the addition of more large equipment. New this year to the trade show is a demo stage and an award for “Innovation” to some of our deserving exhibitors for their innovative contributions to the Fruit and Vegetable industry. The evening event “Farmers and Friends” will give everyone an opportunity to sample some of Ontario’s finest food and beverages, visit with old friends and make new acquaintances.

The organizing committee has worked hard to keep the convention moving forward and should be thanked for their commitment to the success of the convention. I hope you enjoy the convention and be sure to mention it to your colleagues. Growers and marketers tell me that it only takes one or two good ideas to make attending this event pay for itself. I know you will have an opportunity to take home several ideas. Your suggestions are always welcome and critical to making our show the best it can be.

Sincerely Kevin Schooley PRESIDENT O N TA R I O F R U I T A N D V E G E TA B L E C O N V E N T I O N

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6

Advanced technology.

Market-leading yield and quality.

Drawing from nearly 70 years of experience, Syngenta’s sweet corn portfolio leads the industry in providing growers the most advanced technology for growing high yields with outstanding quality. With a robust investment in R&D and cutting-edge genetics, it has everything necessary for a total crop solution.

The Alliance Frame, the Purpose icon and the Syngenta logo are trademarks of a Syngenta Group Company. Š 2012 Syngenta.

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2013 Sponsors PL ATINUM

Bayer CropScience

Farm Credit Canada

DuPont Canada

N.M. Bartlett

Embassy Suites

Provide Agro Corporation

GOLD

S I LV E R

Constellation Brands Canada Inc.

A&L Laboratories Canada

DOW AgroSciences

BASF

Eco+

Brock University – CCOVI

Loblaw

Engage Agro

Niagara Orchard & Vineyard Corporation

Meridian Credit Union

Niagara Peninsula Fruit & Vegetable Growers’ Association Ontario Fruit & Vegetable Growers Association

NutriAg Phillips Farm Supplies Stokes Seeds UAP Canada

Syngenta

VineTech Canada Inc.

TD Canada Trust

Wine Council of Ontario

Vineland Growers Co-operative Ltd.

Winery & Grower Alliance of Ontario

Vineland Research & Innovation Centre

Yara Canada

Vortex Packaging Niagara Inc.

BRONZE

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Agricultural Management Institute

Niagara North Federation of Agriculture

Bertie & Clinton Mutual Insurance Co.

NuFarm Agriculture Inc.

G.W. Allen Nursery Ltd.

Ontario Apple Growers

Grape Growers of Ontario

Ontariofresh.ca

H & W Equipment

Seminova

Mori Vines

V. Kraus Nursery

TM

Sure, let’s compare apples to apples.

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Your apples deserve the best. And so do you.

Learn more at BayerCropScience.ca/LunaTranquility

BayerCropScience.ca/LunaTranquility or 1 888-283-6847 or contact your Bayer CropScience representative.

Always read and follow label directions. Luna Tranquility™ is a trademark of the Bayer Group. Bayer CropScience is a member of CropLife Canada.

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Ontario Fruit and Vegetable Convention Scotiabank Convention Centre

Speaker Sessions Exhibition Booths Food / Dining Areas

Farm Credit Canada Trade Show Stage DAILY PRESENTATIONS

11:45 am – 2:00 pm

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2013 Convention Exhibitors 926 711 227 112 210 100 229 524 622 326 426 439 207 307 538 529 205 109

A & L Canada Laboratories A O Wilson A.M.A. Plastics Ltd. Acadian Seaplants Ltd. Acti-Sol Adams County Nursery, Inc. ADS Canada Inc. Agricorp Agricultural Credit Corporation (ACC) Agriculture & AgriFood Canada Agri-Plastics Manufacturing Agri-Veg Equipment Ltd. Agro-100 Ltee Agrogreen Canada AgroHaitai Ltd. AgroSpray Limited Airtec Sprayers Allied Associates, LLP Chartered Accountants 601 Allied Tube & Conduit 228 Amaizeingly Green Value Products ULC 238 Aqua Treatment Technologies 739 Armtec Limited Partnership 220 Arysta Life Science 631 Axter AgroScience Inc 302 BASF 321 Baxter Kitchens Inc 714 Bayer CropScience 700 Ben Berg Farm & Industrial Equip. Ltd. 226 Bertie and Clinton Mutual Insurance 506 Besseling Group North America Inc. 108 Best Packaging Systems Inc. 437 Britespan Building Systems 324 Burgess Baskets 334 C. Frensch Ltd. 107 Canada – China Agriculture & Food Development Centre 504 Cellularworx Inc. 511 Central Fabricating & Welding/Raynox 325 Compac Sorting Equipment 539 Cordner Science 309 David Stevens Drainage Ltd. 729 Delaware Pump and Supply Ltd. 921 DFK Equipment Sales 213 Dominion and Grimm 913 Don Arthur Orchard Equipment 330 Dow AgroSciences Canada Inc 721 DuBois Agrinovation Inc. 200 DuPont Canada 606 Durward Jones Barkwell & Co. 434 Eastern Farm Machinery 335 Eastgate Truck Centre 306 Eckert Machines 113 ECO+ 404 Eco-Light 123 EES Bearing Service 300 Engage Agro 301 Evergreen Liquid Plant Food 234 Farm Credit Canada 103 Farm for Profit/Greencrop Agri Products Ltd 620 Farmers’ Markets Ontario 303 First Genesis Inc./Sunflower Packaging

114 Flamin’ Fury Peaches 904 Flexo Products Ltd. 528 Form Flex Horticultural Supply 121 Frontlink Inc 102 Fruit & Vegetable Magazine 206 Fuels Inc./The Crescent Oil Company

of Canada Ltd. 906 G.B. Equipements Inc. 914 Gillison’s Variety Fab Inc. 507 Gintec Shade Technologies Inc. 605 Global Horticulture Inc. 329 Grape Growers of Ontario 635 Growers Mineral Solutions 915 H & W Equipment 803 Hardi North America Inc 212 Haygrove Tunnels 105 Hindle’s Clarksburg Hardware 130 Industrial Bags Inc/Sacs Industriels Inc. 428 Informed Energy Solutions 328 Interweigh Systems 715 J.H. Ryder Mchinery Ltd. 311 Johnny’s Selected Seeds 231 Kam’s Grower Supply 425 KOOLJET Refrigeration Inc. 407 Koppert Canada 720 Lakeview Vineyard Equipment Inc. 430 Lambert Peat Moss Inc. 910 Leading Edge Equipment Ltd. 531 Lift Line Machinery Ltd. 708 Liftow Limited 224 Lucas Liftruck Services 424 MANA Canada 527 Martins Family Farm 211 Meridian Credit Union Limited 607 Milo Seeds 610 Mori Vines Inc. 120 N.M. Bartlett Inc. 125 National Leasing 222 Natural Insect Control 629 Niagara College – Niagara Research 308 Niagara North Federation of Agriculture 214 Norseco Inc. 625 NOVC – Louth & Niagara Orchards 627 NOVC – Niagara Grape & Tender Fruit 405 Nufarm 429 NutriAg Ltd. 209 Occupational Health Clinics for Ontario

Workers (OHCOW) 600 OMAFRA – Agriculture Development 602 OMAFRA – Food Safety & Traceability

Programs 604 OMAFRA – Growing Forward 701 OMAFRA – Horticulture Technology 703 OMAFRA – Foodland Ontario 929 O’Neils Farm Equipment 110 Ontario Beekeepers Assoc.

215 Ontario Farm Fresh Marketing Association 712 Ontario Fruit & Vegetable Growers’ Association – The Grower 126 Ontario Institute of Agrologists 310 Ontario Soil & Crop Improvement Assoc.

710 Ontario Tender Fruit Producers

128 Ontariofresh.ca (Friends of the

Greenbelt Foundation) 534 Pace International 305 Pen Financial Credit Union 323 Penn Refrigeration Ltd 127 Phillips Farm Supplies 104 Phytocultures Ltd. 639 Plant A Row 336 PlastiTech 822 Premier Equipment Ltd. 525 Princeton Wood Preservers Ltd. 638 Quantum Biotek – OMNI Enviro 705 R.E. Egger Truck & Machine 427 R.E. Mann Brokers Ltd. 809 R.W. Equipment Ltd. 402 Recoltech Inc. 806 Redtrac International 626 Rodan Energy Solutions 409 Rupp Seeds 509 Schaeffer Oil and Lubricants 628 Seedway 727 Seminova 431 Seydaco Packaging Corp.

505 SGS Canada 503 Shur Farms Frost Protection 338 Siegers Seed Co. Canada 808 Slimline Manufacturing Ltd. (Turbomist) 624 St. Catharines New Holland Ltd. 401 Stokes Seeds Ltd. 435 STOREX CA Inc. 115 Strawberry Tyme Farms 608 Summit Tree Sales 603 Sunpack Agro – Plastics Canada Ltd 101 Sunshine Pickles 704 Superior PetroFuels 502 Syfilco Ltd. 230 Syngenta 111 TalkWireless 411 TD Canada Trust 500 The Cider Keg 634 Tirecraft 400 UAP Canada Inc 536 Univerco 530 University of Guelph – Laboratory

Services Division 106 UPI 204 V. Kraus Nurseries 201 Vanden Bussche Irrigation 508 Vineland Growers Co-operative Ltd. 313 Vineland Research & Innovation Centre 706 Vines to Vintages 117 Vinetech Canada 731 VirtualOne Software 820 Vortex Packaging Niagara Inc. 630 Warwick Orchards & Nursery Ltd 304 Weather INnovations Incorporated 637 Wellington Wood Products 702 Westland Greenhouse Equipment

Supplies Inc. 408 Willsie Equipment Sales 924 YARA Canada

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Wednesday, February 20, 2013

S E S S I O N S D AY 1 : M O R N I N G

9:30 AM

ROOM 201 & 202

ROOM 203

ROOM 204

VEGETABLES

HERBS

CLIMATE CHANGE/ DEALING WITH ADVERSE WEATHER

Chair: Janice LeBoeuf, OMAFRA

Chair: Sean Westerveld, OMAFRA

Chair: Margaret Appleby, OMAFRA

9:30 AM Cucurbit Disease Control Using Conventional and Air-Assisted Spray Technology

9:30 AM Can You Make a Profit Growing Medicinal Herbs?

9:30 AM Climate Change and Its Impact on Horticulture in Ontario

Jim Jasinski, Ohio State University

Dr. Jeanine Davis, North Carolina State University

Dr Gordon McBean, University of Western Ontario

10:00 AM Natural Enemies in Vegetable Fields

10:00 AM Good Agricultural and Collection Practices for Herbs Connie Kehler, Canadian Herb,

10:00 AM Options and Tips for Developing Irrigation Ponds and Other Water Supplies

Spice and Natural Health Product Coalition

Rebecca Shortt, OMAFRA

10:30 AM Management of Basil Downy Mildew in Ontario Dr. Catarina Saude, University of Guelph

10:30 AM Frost and Freezing Temperatures and Their Impact on Horticultural Crops

Mary Gardiner, Ohio State University 10:30 AM Updated Swede Midge Management Recommendations for Organic and Conventional Cole Crops Dr. Rebecca Hallett/Braden Evans,

University of Guelph 11:00 AM Cucurbit Variety Trials

11:00 AM More or Less: Choosing the Appropriate Number of Herbs for Your Business

Jim Jasinski, Ohio State University

Conrad Richter, Richter’s Herbs

Mark Longstroth, Michigan State University Extension 11:00 AM Panel of Industry Reps with Solutions Frost fans, air drains, heaters,

antitranspirants, sunscreens, hail netting, irrigation, delay bud break, covers

ROOM 205

ROOM 206

ROOM 207 & 208

APPLE CIDER WORKSHOP

TENDER FRUIT

WINERY

Chair: Leslie Huffman, OMAFRA

Chair: Kathryn Carter, OMAFRA

Chair: Erin Panek, OMAFRA

9:30 AM The Quebec Apple Cider Industry

Hubert Philion, Vergers Écologiques Philion

9:30 AM Management of Spotted Wing Drosophila—a New Pest of Tender Fruit

9:45 AM Elemental Sulfur Residues and Reduced Sulfur Off-Aromas in Wines

10:00 AM Making Winning Cider at Al Ferri & Sons

Hannah Fraser, OMAFRA; Dr. Susanna Acheampong, BC Ministry of Agriculture and Lands

Dr. Gavin Sacks, Cornell University

Ray & Jim Ferri, Al Ferri & Sons 10:30 AM More Than Meets the Eye: Assessment of Cleaning and Sanitation Practices

Dr. Robert Blenkinsop, OMAFRA 11:00 AM Making Specialty Ciders at Vergers Écologiques Philion

Hubert Philion, Vergers Écologiques Philion

10:00 AM State of the Ontario Tender Fruit Industry

Sarah Marshall, Ontario Tender Fruit Marketing Board 10:30 AM Where Do We Go From Here?

A Changing Tender Fruit Industry

10:30 AM Can Ontario Sparkling Wine Sparkle More?

Dr. George van der Merwe, University of Guelph 11:00 AM How Can Clones Have an Influence on Wine Characteristics?

Dr. Joachim Schmid, Geisenheim Research Centre

Kathryn Carter, OMAFRA 11:00 AM The Changing Face of the California Stone Fruit Industry Kevin Day, University

of California Cooperative Extension

BALLROOM A

BALLROOM B

BALLROOM D

BERRIES

OFFMA SUMMIT

FARMERS’ MARKETS ONTARIO

Chair: Pam Fisher, OMAFRA

Chair: Jesse Lauzon, Springridge Farm

Chair: Philip Powell

9:30 AM Berry Prices in Ontario — 2012 OBGA Price Survey

9:30 AM Fun, Flavorful Finance: Open Book Management at Zingerman’s (Or Why Our Dishwashers Know our Net Operating Profit)

9:30 AM London Food Bank

Kevin Schooley, Ontario Berry Growers Association 10:00 AM Spotted Wing Drosophila in Berry Crops: Research Results and Developments in the Pacific Northwest

Ann Lofgren and Elnian Gilbert, Zingtrain 10:30 AM Healthy Food Options for your Agri-tourism Operation

Tracy Hueppelsheuser, BC Ministry of Agriculture

Angela Grant, Saunders Farm

10:30 AM Grower Profile— Nourse Farms

11:00 AM OFFMA’s AGM

Nate Nourse, Nourse Farms

Paul Schorn, Mustard Products and Technologies 11:30 AM Dealing with the Public When Faced with Tough Questions Wallace Pigeon, Pigeon Media

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10:00 AM Growing Chefs

Andrew Fleet, London, ON 10:30 AM Oliver’s Garden Project

Elisha Proietti, Manager, Hamilton Ottawa Street Farmers’ Market 11:00 AM MyPick® –Verified Local Farmer®–Panel

Philip Powell, Chair Catherine Clark, MyPick® Program Lead; John Finlay, MyPick® Verifier; Dan Sheedy, MyPick® farmer; Ted Smith, MyPick® farmer

11:00 AM MustGrow— A New Tool for Managing Nematodes and Diseases

Trade Show open 8:30 AM – 6:30 PM

Josh Chadwick, Community Harvest Co-ordinator

Farmers & Friends Reception 5:00 PM

All Sessions and speakers subject to change.

Wednesday, February 20, 2013

S E S S I O N S D AY 1 : A F T E R N O O N

2:00 PM

ROOM 201 & 202

ROOM 203

ROOM 204

VEGETABLES

WINERY

GREAT ONTARIO-HOPPED CRAFT BEER COMPETITION

Chair: Marion Paibomesai, OMAFRA

Chair: Laura Ruffolo, LCBO

2:00 PM Vegetable Disease Management in High Tunnels (organic and conventional)

2:00 PM Local Hero or Global Nobody?

Canadian Wine in the Global Marketplace

Dr. Beth Gugino, Pennsylvania State University

Dr. Janet Dorozynski, Foreign Affairs and International Trade Canada

2:45 PM Tomato Flavour

Dr. Jay Scott, University of Florida 3:30 PM Food Safety

Phil Tocco, Michigan State University

Chair: Evan Elford, OMAFRA

2:30 PM Using Personal Wine Passions to Enter Niche Premium Wine Markets in NYC and Beyond

Larry Perrine, Channing Daughters Winery 3:00 PM Current Sales Trends and New Opportunities at the LCBO

Tamara Jakes, LCBO 3:30 PM Is Our Vision 20:20? A Review of What Happened Over the Last 20 Years and Where the Next 20 Need to Go

Sue-Ann Staff, Sue-Ann Staff Winery

ROOM 205

ROOM 206

ROOM 207 & 208

CIDER COMPETITION

TENDER FRUIT

GRAPE

Chair: Leslie Huffman, OMAFRA

Chair: Deanna Németh, OMAFRA

Chair: Ryan Brewster, KCMS

2:00 PM Irrigation During a Drought: Find Out What Your Neighbour Did

2:00 PM Virginia’s Wine Renaissance

Donna Speranzini and Andrew Jamieson, AAFC 2:30 PM Black Sunday, April 30, 2012: What Can I Do If (When) This Happens Next Time? Hugh Fraser, OMAFRA 3:00 PM Fruit Tracker

Matt Deir, Dragonfly Information Technology Inc. 3:30 PM Stone Fruit Production in the South of France Jean Aymard, Fruit grower and retired

Dr. Tony Wolf, Virginia Tech University 2:30 PM Elemental Sulfur Residues and Reduced Sulfur Off-Aromas in Wines

Dr. Gavin Sacks, Cornell University 3:00 PM New Agri-Chemicals for 2013

Agri-Chemical Reps 3:30 PM Geisenheim Riesling Clones

Dr. Joachim Schmid, Geisenheim Research Centre

extension agent

BALLROOM A

BALLROOM B

BALLROOM D

BERRIES

OFFMA SUMMIT

FARMERS’ MARKETS ONTARIO

Chair: Kevin Schooley, OBGA

Chair: Jesse Lauzon, Springridge Farm

Chair: Philip Powell

2:00 PM Strawberry Weed Management— Betamix, Dual and Chateau

2:00 PM Bakery Throw Down

2:00 PM Market Success Stories

Kristen Callow, OMAFRA

Hollis English, Murphy’s Farmstead Leslie Forsythe, Forsythe Family Farms

Michelle Seaborn, Grimsby Farmers’ Market Shawn DeVree, Horton St. Thomas Farmers’ Market

2:30 PM Frost Protection for Berry Crops— What We Learned in 2012 Mark Longstroth,

3:00 PM Creating Brands That Work

Cara Epp, Edana Integrated Marketing

3:00 PM Feature Speaker: Alvin’s Laws of Life Alvin Law, Calgary, AB

Michigan State University 3:00 PM Recognizing the Big Problems in Your Strawberry Fields Pam Fisher, OMAFRA

3:30 PM Round Table Talks

Moderator: Amy Strom, Strom’s Farm

3:30 PM International Strawberry Symposium Beijing, 2012 Ellen and Peter Jennen, Jennen’s

The Feature Speaker, Alvin Law, is a “must see” for anyone in the horticultural industry! All attendees and exhibitors are welcome to attend.

Family Farm Market 4:00 PM Day Neutral Strawberry Production —Grower Panel Row Cover Management:

Jeff & Dan Tigchelaar, Vineland; Plug Plants and Fall Planting: Peter & Ellen Jennen, Thamesville Runner Management: Rudy Heeman, London Trade Show open 8:30 AM – 6:30 PM

Farmers & Friends Reception 5:00 PM

All Sessions and speakers subject to change.

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Thursday, February 21, 2013

S E S S I O N S D AY 2 : M O R N I N G

9:30 AM

ROOM 201 & 202

ROOM 203

ROOM 204

VEGETABLES

AIRBLAST 101

HEALTH & SAFETY FOR GROWERS

Chair: Marion Paibomesai, OMAFRA

Chair: Jason Deveau, OMAFRA

Chair: Anne Marie Diotte, OMAFRA

9:30 AM Soilborne Diseases of Vegetables

9:30 AM Are You Ready for an Inspection?

Dr. Beth Gugino, Pennsylvania State University

Chris Boccinfuso, Ministry of Labour

10:00 AM Explaining Variability Between Fields

10:00 AM Ontario FarmSafe Plan

Dr. Ivan O’Halloran, University of Guelph

Kristin Hoffman, Workplace Safety and Prevention Services

10:45 AM Irrigation During a Drought: Find Out What Your Neighbour Did

10:30 AM Farm Equipment on the Roadway

Donna Speranzini and Andrew Jamieson, AAFC

Chad King, Ministry of Transportation

11:45 AM Fresh Grape Growers Annual General Meeting

11:00 AM Questions

ROOM 205

ROOM 206

ROOM 207 & 208

ORGANIC

TENDER FRUIT

GRAPE

Chair: Evan Elford, OMAFRA

Chair: Ryan Brewster, KCMS

Chair: Wendy McFadden-Smith, OMAFRA

9:30 AM Feeding a Growing Market: the Latest Data on Organics in Ontario

9:30 AM New Agri-Chemicals for 2013

9:00 AM Can We Improve Potassium Recommendations for Ontario Grapes?

Jodi Koberinski, Organic Council of Ontario 10:00 AM Cover Crops and Vegetable Rotations —Making the Fit Anne Verhallen, OMAFRA 10:30 AM Growing Organic Heirloom Tomatoes: Old Challenges and New Opportunities

Agri-Chemical Reps 9:50 AM Integrated Fruit Production at Earl Lumejan Farm in the South of France

Jean Aymard, Fruit grower and retired extension agent

Christoph Kessel, OMAFRA 10:00 AM Sour Rot Management Strategies

Dr. Wendy McFadden-Smith, OMAFRA

10:30 AM What’s New in Fire Blight Control?

10:30 AM Growing Grapes on Long Island: Keys to Successful Viticulture

Dr. Jeanine Davis, North Carolina State University

Dr. George Sundin, Michigan State University

Larry Perrine, Channing Daughters Winery

11:00 AM Easy Peas-y: Seed Saving for Vegetable Growers

11:00 AM Increasing Orchard and Labour Efficiency: Integrating Pruning Tree Height and Vigour Kevin Day, University of California

11:00 AM German Viticulture, its Regional Distinctions and Difficulties

Cate Henderson, Heirloom Seed Sanctuary

Dr. Joachim Schmid, Geisenheim Research Centre

Cooperative Extension

BALLROOM A

BALLROOM B

BALLROOM D

APPLES

OFFMA SUMMIT

FARMERS’ MARKETS ONTARIO

Chair: Kristy Grigg-McGuffin, OMAFRA

Chair: Brian Hugli, Hugli’s Blueberry Ranch

Chair: Philip Powell

9:30 AM Growing Quality Apples at Columbia Fruit Packers Tim Welsh, Columbia Fruit Packers

9:30 AM OFFMA’s Bus Tour 2012 —The Inspiration Tour

9:30 AM Annual General Meeting including New Bylaws & an Open Forum

10:15 AM Postharvest Research Results and New Storage Technologies

Laura Wegryzn, Peach Country 10:00 AM The Best Employee Handbook Ever

Dr. Jennifer DeEll, OMAFRA

Cindy Ashton, Ashton Consulting

10:45 AM Panel: Technology Choices for Apple Production

10:30 AM Adjusting to the Changing Market at Springridge

Moderator: Leslie Huffman, OMAFRA Platforms: Pete Geerts, Birnam Orchards Frost Fans: Dan Devries, Devries Orchards Harvest aid: Werner Zurbuchen Tall Spindle Orchards and Irrigation: Paul Frankis, Sugar Apple Orchards

John Hughes, Springridge Farm

Trade Show open 8:30 AM – 4:30 PM

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11:30 AM Managers’ Round Table

Moderator: Christine Scheer, Manager, London Covent Garden Outdoor Market & FMO Director

11:00 AM The Power of Email Marketing

Ildi Wiley, Results Continuum

All Sessions and speakers subject to change.

Thursday, February 21, 2013

S E S S I O N S D AY 2 : A F T E R N O O N

2:00 PM

ROOM 201 & 202

ROOM 203

ROOM 204

VEGETABLES

APICULTURE

HEALTH & SAFETY FOR GROWERS

Chair: Janice LeBoeuf, OMAFRA

Chair: Paul Kozak, OMAFRA

Chair: Anne Marie Diotte, OMAFRA

2:00 PM New Field Crop Auxin Herbicides and Horticulture — US Experience

2:00 PM Updates in Ontario Apiculture

2:00 PM Are You Ready for an Inspection?

Paul Kozak, OMAFRA

Chris Boccinfuso, Ministry of Labour

2:20 PM An Overview of Berries in Eastern Canada Chris Jordan, PEI Provincial Apiarist

2:30 PM Ontario FarmSafe Plan

Steve Smith, Red Gold 2:30 PM Spray Drift

Bob DeBrabandere, Western General Insurance 3:00 PM Updates

Perceived Differences Between Imported and Locally Grown Ethnic Crops, Assessment of Postharvest Regimes Using a Novel Sensory Approach to Evaluate Vegetable Freshness, Specialty Cropportunities, Leek Moth Update, Bacterial Disease Management in Tomato, N Loss and Cooking Oil on Cole Crops

3:00 PM How We Do It? Moving Thousands of Ontario Bees to the Maritimes to Pollinate the Blueberry Crop

Brian Rowan, Ontario Commercial Beekeeper

Kristin Hoffman, Workplace Safety and Prevention Services 3:00 PM Farm Equipment on the Roadway

Chad King, Ministry of Transportation 3:30 PM Questions

3:30 PM Management of Honey Bee Colonies For Health and Pollination

Les Eccles, Ontario Beekeepers Association 4:00 PM Honey, Bees and Berries— An Overview of Beekeeping in Eastern Canada

Chris Jordan, PEI Provincial Apiarist

ROOM 205

ROOM 206

ROOM 207 & 208

FUTURE CHALLENGES & OPPORTUNITIES

BOMB-PROOFING YOUR SOIL

GRAPE

Chair: Lana Culley, Vineland Research and Innovation Centre

Chair: Anne Verhallen, OMAFRA

Chair: Kathryn Carter, OMAFRA

1:30 PM Soil —Your Production Powerhouse

2:00 PM Introducing GGO’s Mobile Map

2:00 PM Creating your Future

Eileen Miller, NRCS New Jersey

Emir Tahirovic, Kenna

Dr. Michael Brownbridge, Vineland Research and Innovation Centre

2:00 PM Poised for Production

2:15 PM Defining and Attaining Vine Balance in a Humid Environment

2:30 PM Extracting New Value for Horticulture

Dr. John Kelly, Erie Innovation and Commercialization 3:00 PM Technology Creates Opportunity for Fruits and Vegetables

Christoph Kessel/Christine Brown, OMAFRA 3:00 PM Where the Rubber Hits the Road —On-Farm Experience —Grower panel

Donn Branton, Branton Farm

Dr. Tony Wolf, Virginia Tech University 3:00 PM Irrigation During a Drought: Find Out What Your Neighbour Did

Donna Speranzini and Andrew Jamieson, AAFC

Dr. David Liscombe, Vineland Research and Innovation Centre

3:30 PM Geisenheim Pinot Noir Clones

Dr. Joachim Schmid, Geisenheim Research Centre

3:30 PM Riding the Wave Kevin Day, University

of California Cooperative Extension

BALLROOM A

BALLROOM B

BALLROOM D

APPLES

OFFMA SUMMIT

FARMERS’ MARKETS ONTARIO

Chair: Leslie Huffman, OMAFRA

Chair: Brian Hugli, Hugli’s Blueberry Ranch

Chair: Philip Powell

2:00 PM Can You Adapt to the Threat of Spring Frosts?

2:00 PM Refining Your CSA for the Next Decade

2:00 PM St. Catharines Farmers’ Market Research

Mark Longstroth, Michigan State University 2:30 PM What’s New in Fire Blight Control?

Dr. George Sundin, Michigan State University 3:00 PM Times They are A-Changin’: Changes in Ontario Apple Pest Complex

Kristy Grigg-McGuffin, OMAFRA

Kate Zurschmeide, Great Country Farm 2:30 PM Beware, You too Can be on YouTube

Heather Hargrave, Farm & Food Care Ontario 3:00 PM The Changing Face of Ontario: Getting to Know your Customers

Milind Shirke, Ethos Communications

3:30 PM The Washington State Apple Industry

3:30 PM Extending the $eason with Christmas Trees

Tim Welsh, Columbia Fruit Packers

Phil Quinn, La Ferme Quinn

Trade Show open 8:30 AM – 4:30 PM

Jan Bechard, St. Catharines Farmers’ Market 2:30 PM Foodland Ontario Update

Denise Zaborowski, Foodland Ontario 3:00 PM Regional Farmers’ Markets Collaboration

Matthew Bulmer, Aberfoyle Farmers’ Market

All Sessions and speakers subject to change.

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Speaker Biographies Ontario Fruit and Vegetable Convention 2013

SUSANNA ACHEAMPONG

DR. ROBERT BLENKINSOP

CHRISTINE BROWN

Dr. Susanna Acheampong has been working with the B.C. Ministry of Agriculture as the entomologist for the BC interior since January 2008. She holds a Ph.D. in entomology from Washington State University and a Masters degree in entomology from the University of Alberta. Before joining the B.C. Ministry of Agriculture, she worked as a postdoctoral researcher on an aphid biological control project at the Agriculture and Agri-Food Research Centre in Agassiz.

Dr. Robert Blenkinsop is the Horticulture Food Scientist in the Food Inspection Branch of the Ontario Ministry of Agriculture, Food and Rural Affairs. Robert provides scientific and technical support to a wide range of ministry projects relating to the safety of foods of plant origin.

He leads the development and implementation of scientific studies assessing food safety risks at both the farm and processor level. Prior to joining OMAFRA in 2007, Robert worked as an R&D scientist for a global food manufacturer. During that time he led a number of North American product and process development initiatives, including the successful launches of innovative retail meal solutions and an award-winning foodservice entrée. Robert holds a PhD in Food Science from the University of Guelph.

Christine is a nutrient management lead with the field crops unit of OMAFRA out of the Woodstock Resource Centre. She has worked with manure and other organic amendments for many years, looking for opportunities to maximize nutrient and organic matter value. She lives with her family on a small cash crop farm near Belmont.

JEAN AYMARD Jean Aymard is a fruit grower in St. Gilles, a village near Nîmes and Avignon in the southeast of France. He is Chairman of “Fedon du GARD” and organizes local defense against pests and diseases regulated by law, including sharka inspection. Jean is a former technical advisor for fruit growers.

CINDY ASHTON Cindy provides auditing and guidance services in all areas of Human Resources including, Recruitment & Selection; Employment Standards; Human Rights; Health & Safety; Employee Training; Employee Management; Mentoring & Succession Planning; HR Policies, Procedures and Best Practices; as well as Employee Relations. Cindy is passionate about her profession and enjoys helping companies ensure their legislative compliance, assisting with current issues and becoming proactive to avoid future conflicts and concerns.

JAN BECHARD Jan Bechard, cert. PR, Market & Event Coordinator for the City of St. Catharines, is charged with building and maintaining relationships within the community and fostering awareness about the St. Catharines Farmers’ Market which is located in the downtown core. This includes working with like-minded parties to strengthen our regional food economy, organizing Market education initiatives, and planning food celebration events throughout the market season. A native of St. Catharines, Jan has accumulated a wealth of public education, sales and administrative experience over 25 years of tenure with the City and is currently enrolled in the Food Security program at Ryerson University.

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CHRIS BOCCINFUSO Chris Boccinfuso is a Regional Program Co-ordinator with the Ontario Ministry of Labour for the Hamilton East and Niagara offices. As RPC, Chris is responsible for providing technical expertise to both field inspectors and to clients. He undertakes Quality Assurance functions regarding inspector’s work. He joined the MoL in 2004 as a Health and Safety Inspector. Prior to working for the Ontario Public Service, Chris held positions in both industry and retail as a Human Resources Manager. He graduated from Royal Roads Military College with a degree in Military and Strategic Studies. Chris lives in Niagara Falls with his wife Jody and children, Milo and Maya.

DR. AMY BOWEN Dr. Bowen is a Research Associate in Sensory and Consumer Science at the Vineland Research and Innovation Centre. She obtained her PhD from Brock University’s Cool Climate Oenology and Viticulture Institute through the department of Biological Sciences. Her responsibilities are to develop and manage sensory and consumer studies as part of research programs conducted within the Consumer Insights and Product Innovations team and to respond to the Canadian wine and horticultural industries’ need for sensory and consumer research. Since joining Vineland in 2009, she has studied consumer perception and the sensory attributes that drive preference on a number of different horticultural products including wine, cut flowers, mushrooms, tender fruits and vegetables.

DR. MICHAEL BROWNBRIDGE Dr. Brownbridge joined the Vineland Research and Innovation Centre as Research Director in Horticultural Production Systems in July 2009 after working in Israel, Kenya, the US and New Zealand. He presently manages a broad portfolio of programs and projects carried out by a team of 14 research staff. In addition to other duties in greenhouse and nursery crops, he maintains active projects in turf grass and manages Vineland’s flagship “World Crops” program which seeks to help Ontario vegetable growers diversify production to meet the demands of an evolving consumer market.

MATTHEW BULMER Matthew lives on a farm with his wife Siobhan (Shevon) and son Iain. Currently he is the Executive Director/Manager of The Aberfoyle Farmers’ Market Association Inc.; Board Member, Legal Clinic of Guelph Wellington; Member of Municipal Committee of Adjustment; Member of Wellington County Accessibility Advisory Committee and Member and Past President Optimist Club of Puslinch. He is a Graduate of Leadership Guelph Wellington Program and was a municipal councilor for 10 years.

KRISTEN CALLOW Kristen has a master’s degree in weed science from the University of Manitoba and an honors bachelor of science degree from the University of Guelph. As OMAFRA’s Weed Management Program Lead for Horticulture crops, she leads the development, coordination and implementation of various programs related to weed management issues in Ontario. She is a past recipient of the Deputy Minister’s Award for her work as a provincial vegetable specialist. She previously spent several years with the Ontario Greenhouse Vegetable Growers and in the private sector coordinating research trials in support of new product registrations.

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K ATHRYN CARTER Kathryn Carter is the Tender fruit (stone fruit) and Grape Specialist for the Ontario Ministry of Agriculture Food and Rural Affairs (OMAFRA) and works with growers, researchers and industry to provide them with information on production issues.

Previously she was the Pome fruit IPM Specialist for OMAFRA. Kathryn has a MSc. in Environmental Biology from University of Guelph, and a BSc. from Brock University.

and storage potential, and fresh market stone fruit varieties. He has been with UC since 1985 and serves growers in the southern San Joaquin Valley of California. He was raised on a family farm producing peaches, nectarines, plums and grapes, and he continues to manage that farm. In his free time, he enjoys reading, playing guitar, fly fishing, and raising dachshunds.

JOSH CHADWICK

ROBERT DEBRABANDERE

Josh joined the food bank team in May 2011 as the coordinator of the Community Harvest program. In January 2012 he became a full time member of the staff with added responsibilities of volunteer management and food acquisition.

CATHERINE CLARK Catherine has been involved with Farmers’ Markets Ontario since 1992. She currently is responsible for Membership & Outreach for the organization and is Project Lead for FMO’s signature program called “MyPick® Verified Local Farmer®” with 245 members.

Catherine works closely with the vendors, market managers and leaders for 166 member farmers’ markets. She owned and operated a small farm and previously was an Office Manager with OMAFRA in Sault Ste. Marie.

K ATELYN CONGREVES Katelyn Congreves is a Ph.D. Candidate at the School of Environmental Sciences, University of Guelph, working with Dr. Laura Van Eerd. Her research is focused on soil nitrogen and carbon cycling, with an overall objective to reduce soil nitrogen losses and environmental contamination.

DR. JEANINE DAVIS Dr. Jeanine Davis is an associate professor in the Department of Horticultural Science with NC State University stationed out of a research and extension center in the western mountains of North Carolina. For over 25 years, her program has been focused on helping farmers improve the profitability of their farms by growing new crops, transitioning to organic agriculture, and adopting more sustainable practices. Medicinal herbs are a specialty of hers and she shared her knowledge on the topic in the book “Growing and Marketing Ginseng, Goldenseal and Other Woodland Medicinals”. Her current efforts are focused on woodland botanicals, Chinese herbs, hops, truffles, broccoli, and organic heirloom tomatoes. Jeanine is passionate about what she does and enjoys sharing her information at numerous conferences and workshops.

KEVIN R. DAY Kevin specializes in cultural practices of stone fruit, including training and pruning systems, fruit growth and development, nutrition, improving fruit quality

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Bob is a part-time farmer, full time agricultural claims adjuster, and former Grower Pesticide Safety Course instructor.

DR. JENNIFER DEELL Dr. Jennifer DeEll is the Fresh Market Quality Program Lead with the Ministry of Agriculture, Food and Rural Affairs (OMAFRA), located in Simcoe.

She is currently studying the use of anti-ethylene technologies to retard fruit ripening and control physiological disorders during storage, investigating methods to improve handling and storage of fresh fruits and vegetables, and developing optimum postharvest practices for new apple and pear cultivars.

She was one of the first to receive the Agri-Food Innovation Award from the Government of Ontario for previous work on fresh-cut apple slices. Dr. DeEll has published over 70 scientific papers, as well as review articles, book chapters, and books, on these topics and other subjects pertaining to postharvest physiology and the quality of fresh fruits and vegetables. She is on the editorial board for the international scientific journal Postharvest Biology and Technology.

MATTHEW DEIR Matthew Deir is a software engineer with Dragonfly I.T. Inc., a software development company in Kingston, Ontario. First started in 2005 with Dragonfly, OMAFRA and industry experts, Fruit Tracker™ began as a spreadsheet for field record keeping. Over the years it has grown from the spreadsheet, to a desktop application, and finally to a web-based system.

JASON S.T. DEVEAU Jason holds an MSc and PhD in plant cell electro-physiology and has published a number of journal articles. He worked for five years as a planning consultant, specializing in developing academic research facilities in North America and the Middle East. In 2008 he joined the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) as the Application Technology Specialist. His current focus is on developing educational materials for airblast sprayer operators, and teaching practical methods to optimize spray effectiveness and reduce spray waste and drift.

SHAWN DEVREE Shawn DeVree is relatively new to the Farmers’ Market scene, but not to small business and small business promotion. It was a passion for local food that pushed her into applying for the job of Market Manager for the Horton Farmers Market. The Horton Farmers’ Market is rich in local history, and under Shawn’s direction has flourished back to its original glory days. With wall-to-wall vendors and customer traffic, it’s a weekly event for local people of all ages.

DAN DEVRIES Dan is currently operating DeVries Fruit Farm with his father, Leo and brother, Mark. DeVries Fruit Farms has 200+ acres of stone fruit and apples. Dan is a graduate of Ridgetown College (2003). In 2010, they installed their first wind machines and currently have 6 in their orchards. Dan is married and a busy dad of three children.

JANET DOROZYNSKI Janet Dorozynski has worked in various capacities in the Canadian and international wine industry for over fifteen years, during which time she has also written and taught about wine and the wine business. Janet is a Certified Educator and holds the Diploma in Wine and Spirits from Wine and Spirits Education Trust (WSET) and is a Professional Affiliate of Brock University’s Cool Climate Oenology and Viticulture Institute (CCOVI). She currently works at Foreign Affairs and International Trade Canada, to educate and assist Canadian representatives abroad to serve and promote Canadian wine and alcoholic beverages, and with the industry on international market development and trade issues. Janet is also a principal critic and writer for Wine Align and been judging at wine competitions across Canada, the US, Europe and South America since 2001.

HOLLIS ENGLISH Hollis English is co-owner of Murphy’s Farmstead, a farm market and bakery in Alliston, Ontario. She has her degree in Landscape Architecture from the University of Guelph. After graduating she decided to continue the agricultural traditions of her family, partnering with her siblings to run their family farm market. The farm market was renovated in 2010 to include a scratch bakery that has become an integral part of their business.

Working with her sisters, they have continued to expand the handcrafted products they make in their bakery including bread, pies, tarts and cakes. In the last few years, she has had the opportunity to travel to New York City and California to tour several bakeries, learning a great deal from these established businesses. She has been a board member for Ontario Farm Fresh Marketing Association since 2011.

CARA EPP Cara Epp is the creator and president of Edana Integrated Marketing, an agency that specializes in marketing food from farm to fork.

BRADEN EVANS Braden Evans is a PhD candidate in the School of Environmental Sciences at the University of Guelph. His research efforts focus on organically acceptable management strategies for the swede midge in cole crop production systems, with emphasis on entomopathogenic nematodes as potential biological control agents. Working at the University of Guelph agricultural research station in Elora, as well as through collaborations with organic producers in southern Ontario, the current research program also evaluates physical barriers, organic insecticides and planting dates in swede midge management. Braden also holds an MBA in Finance and Economics from York University’s Schulich School of Business as well as a BSc in Biology from the University of Guelph.

RAY AND JIM FERRI Ray and Jim Ferri are the second-generation owners and operators of Al Ferri & Sons, established in 1945, a PYO orchard with an onsite farm market. Located in the GTA, they are able to sell all their production direct from the farm with Pick Your Own and The Country Apple Store being open year round. Cider making started on the farm in 1975 and has continued since with all the cider produced sold directly through The Country Apple Store.

DR. MELANIE FILOTAS As the Integrated Pest Management Specialist for specialty crops with the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) in Simcoe, Ontario, Melanie is responsible for identifying pests and pest management solutions for specialty crops in Ontario, including sweet potatoes, lavender, herbs, tree nuts, hops and low acreage fruits and vegetables. Dr. Filotas has a BSc in environmental science from Carleton University and a PhD in entomology from Cornell University.

Prior to joining OMAFRA in 2006, she worked as a researcher with the U.S. Department of Agriculture looking at the use of biopesticides, natural enemies and other reduced risk products to control insects in commercial greenhouses.

and market those vendors who sell only produce, meat, eggs, maple syrup, honey and baked goods produced on their own farms. When customers attend a farmers’ market they assume they are buying from real farmers. MyPick® provides the marketing materials to effectively communicate with consumers and the assurance of where the product originated. John enjoys the interaction with approximately 110 farmer vendors on their farms. Previously, John had a 34-year career with OMAFRA, in a variety of locations and roles. In retirement he also operates a small cash crop farm and raises Jersey heifers. He is located in East Central Ontario in the Municipality of Brighton.

PAM FISHER Pam Fisher is the berry crop specialist for the Ontario Ministry of Agriculture, Food and Rural Affairs, based in Simcoe, Ontario. She works with growers, researchers, industry, and other OMAFRA specialists to bring new technology and information to producers. She is editor of the Ontario Berry Grower newsletter, and Ontario Fruit Production Recommendations. Pam delivers pest management training to berry crop scouts in Ontario, and is involved in field research and demonstration projects. She works closely with the Ontario Berry Growers Association, and the North American Strawberry Growers Association. She graduated from the University of Guelph, where she studied agriculture (BSc. Agr. 1981) and entomology (M.Sc. 1988).

ANDREW FLEET Andrew Fleet is an avid gardener and local food enthusiast.

As the founder and Executive Director of Growing Chefs!

Ontario. Andrew has designed, implemented and coordinated several successful food education programs. The Classroom Gardening Project has been offered in 50 classrooms in 25 London schools to over 1,000 students since 2008. Over the past 15 years Andrew has worked as a restaurant manager, cook, server and bartender in several National award-winning restaurants in London and Vancouver B.C.

LESLIE FORSYTHE Leslie Forsythe operates Forsythe Family Farms 2009 Inc. with her husband Jim and their two sons. Located in Markham, Ontario since 1972, their business began as a roadside stand and pick-your-own but a change in location in 1986 changed their focus to agritourism.

Along with a market and pick-your-own crops, they offer a variety of fun family farm activities, a bakery and school tours. Leslie is currently a board member of Ontario Farm Fresh Marketing Association.

PAUL FRANKIS

JOHN FINLAY John has acted as a Verifier for MyPick® for the past four years. MyPick® is a verification program developed by Farmers’ Markets Ontario® to celebrate

Paul is a graduate of the University of London. After time spent in the apple industry in Australia and Michigan, he has managed Sugar Apple Orchards for nearly 20 years. Most of the

orchard is high-density plantings of Gala, Ambrosia, Fuji and Golden Delicious using irrigation, hail netting and frost fans.

HANNAH FRASER Hannah has been the provincial entomologist for horticulture with OMAFRA since 2000.

She works with teams of crop specialists and researchers to optimize pest management solutions for sustainable crop production, and to transfer new information and technology to the Ontario agricultural industry. Hannah is responsible for monitoring provincial insect pest issues, including threats to production posed by invasive alien species. Recent efforts include the development of monitoring networks and outreach for the spotted wing drosophila (SWD) and the brown marmorated stink bug (BMSB) in Ontario. Hannah is member of the National Technical Working Groups for BMSB (Chair) and SWD, both of which have been developed to address research, extension and regulatory needs for the agricultural sector. She is the co-editor for OMAFRA’s HortMatters, an electronic publication delivering timely information to agri-business and growers in Ontario since 2001.

HUGH FRASER Hugh is an Extension Agricultural Engineer with OMAFRA at Vineland. He teamed with others on a 4-year research project investigating wind machines used to protect crops against cold injury. He co-authored a factsheet on wind machines and has given field demonstrations and spoken numerous times on wind machines. Hugh grew up on a dairy farm, and has worked with horticultural growers across the province for 25 years.

PETE GEERTS Pete owns Birnam Orchards Ltd., with Bert and Rita Veens and his wife, Debbie. He grew up on a dairy farm but started working for a local orchard at age 19 and enjoyed it. Bert and Pete bought their first farm in 1985 and started planting apple trees in 1986. Presently, Birnam Orchards Ltd., runs 92 acres of apples, 13 acres of fresh market peaches, 7 acres of sweet cherries, and 4 acres of plums. They also grow sweet corn, tomatoes and peppers that are sold at their fruit stand and some local grocery stores. Debbie and Pete have 3 children —Christopher, Mitchell, and Rachel, all currently in university.

ELNIAN GILBERT Elnian Gilbert is a native of the Ann Arbor area and began working in the service industry while still in high school.

Since 2006, Elnian has shared Zingerman’s approach to business in ZingTrain’s 2-day seminars and workshops for clients all over the country. She also teaches several internal Zingerman’s staff classes, including

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The Art of Giving Great Service, Train the Trainer, Finance 101, and Great Games in the Zingerman’s Community of Businesses.

ANGELA GRANT SAUNDERS

species, the chemical ecology of insect-host plant interactions, impacts of climate change on agricultural pests, and the development of integrated pest management programs for insect pests of vegetable and field crops. A major goal of her research is the development of pest management programs that help to reduce pesticide risk. She has conducted research on the ecology and management of the swede midge for the past 12 years.

from the International Farm Show and the Queen’s Diamond Jubilee Award.

CATE HENDERSON

Heather Hargrave’s family runs a cow-calf purebred Angus operation near Maxwell that she has been involved with her entire life. As a young adult she travelled across Ontario and Canada exhibiting her family’s cattle as a part of the 4-H and the Canadian Junior Angus Association programs. Heather graduated in 2007 from the University of Guelph and started full time with Farm & Food Care Ontario shortly thereafter.

Cate Henderson farms north of Kingston, Ontario, and is the “Gardener and Seed Saver” for the Heirloom Seed Sanctuary of the Sisters of Providence of St. Vincent de Paul. Cate’s motivation to save seeds has been the recognition that her ancestors saved locally adapted and heirloom seeds that provided the food they ate and so she, and her daughter in turn, should be able to do so as well. Cate was raised on a beef farm in Peterborough County.

She attended university for a BAH in International Development Studies and as part of her studies, worked on a Sustainable Agriculture project in Ecuador. She returned to study Horticulture at U of Guelph. A strong spiritual quest leads her repeatedly back to the garden and seeds for answers to the bigger questions in life.

KRISTY GRIGG-MCGUFFIN

KRISTIN HOFFMAN

ANDREW JAMIESON

Kristy Grigg-McGuffin is the Pome Fruit IPM Specialist for the Ontario Ministry of Agriculture, Food & Rural Affairs (OMAFRA) in Simcoe, ON. She works with apple growers, researchers and industry to provide them with information on managing insects and diseases in Ontario orchards, including resistance management, new or emerging pest issues, predictive models and spray timing, and development of sustainable IPM practices. Kristy received her MSc in Environmental Biology and Toxicology from University of Guelph, where she studied codling moth susceptibility in southwestern Ontario apple orchards to currently recommended insecticides. Prior to her MSc, Kristy worked with OMAFRA in Guelph as an acting vegetable crop specialist.

As a Workplace Safety and Prevention Services Consultant, Kristin assists firms with the development and maintenance of effective health and safety programs. Kristin’s years of experience includes hazard identification, assessment and control activities and dynamic training for firms. Kristin serves firms across Hamilton and Niagara Region. Kristin achieved her Bachelor of Kinesiology Degree at Brock University and Occupational Health and Safety Certificate at Ryerson University. Kristin’s family operates a horse boarding facility in St. Anns, Ontario.

Andrew has 10 years of experience working as an agricultural engineer with OMAFRA and AAFC, developing and delivering technical information related to water management (drainage, irrigation, and water supplies). He leads a team of engineers focused on developing practical, sustainable irrigation and drainage practices that will assist farmers in managing risks associated with severe weather events.

Angela Grant Saunders is the Director of Beauty & Flavour at Saunders Farm. Before meeting her husband Mark, Angela was a music teacher who had traveled for three years with the acclaimed international youth program “Up With People”. Angela has had a love affair with food since she can remember, nurtured by her mother’s delicious home cooking. She believes passionately in growing and preparing good “food”, as opposed to “edible food-like substances”. Angela now oversees food services at the farm, and keeps a hand in staffing, strategic planning, live shows, gift shop, training, retreats and design. In 1995 Angela created her alter ego, the Green Queen, and has been making people laugh ever since.

DR. BETH GUGINO Beth Gugino is an Assistant Professor in the Department of Plant Pathology and Environmental Microbiology at The Pennsylvania State University located at University Park, PA. Her extension and research program focuses on the identification, epidemiology and management of vegetable diseases important to the Pennsylvania and the Northeast region. She received her B.S. in Horticulture and M.S. and Ph.D. in Plant Pathology from The Pennsylvania State University. She was a post-doc at the New York State Agricultural Experiment Station with Cornell University working with diseases of vegetable crops and soil health for 4 years before returning to Penn State in June 2008.

REBECCA HALLETT Rebecca Hallett is an Associate Professor in the University of Guelph’s School of Environmental Sciences, having joined the UofG faculty in 1998. Dr. Hallett’s research interests include the ecology of invasive alien insect

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HEATHER HARGRAVE

TRACY HUEPPELSHEUSER Tracy Hueppelsheuser is a provincial entomologist for the British Columbia Ministry of Agriculture, based in Abbotsford. Her work centers on biology and pest management of established and invasive insect species that impact BC agriculture. This includes insect identification, outreach and extension activities, policy and regulation development, and some surveillance. The Ministry works closely with other organizations with similar mandates and goals, including Canadian Food Inspection Agency, Pest Management Regulatory Agency, other provincial Ministries, and industry and grower organizations.

JOHN HUGHES John and Laura Hughes along with their daughter, Amy and son, Tom run Springridge Farm in Milton, Ontario. The farm has been in the family for 50 plus years and has seen lots of changes. John has a degree in Hort., Science from the University of Guelph and after working with OMAFRA for 27 plus years “retired” in 1999. Now he is working on “Freedom 85” at Springridge. In 2012, John received a producer of the year award

JIM JASINSKI Jim has been an Extension educator in the Integrated Pest Management Program at Ohio State University for 20 years. Trained as an entomologist, he has a B.S. in Biology from Western Michigan University and a M.S. in Entomology from Michigan State University. Jim has conducted numerous research and Extension programs on vegetable IPM, especially cucurbit IPM, for well over a decade. In 2005, he co-founded and currently leads the Great Lakes Vegetable Working Group, a group of Extension educators and research specialists dedicated to solving pest management issues.

PETER AND ELLEN JENNEN Peter and Ellen operate a combination of mostly grain, vegetable and berries farming over 700 acres. Staying diversified has always been their key to helping them stay competitive in agriculture. They presently have 12 acres of high tunnel structures growing mostly day neutral strawberries, which they started in 2007. Their family operates an on-farm market as well.

CHRIS JORDAN Chris graduated from the Nova Scotia Agricultural College in 1992 with a B.Sc. (Agr.) majoring in Plant Science (Horticulture). In 1994, he received his M.Sc. (Agr.) from

the NSAC where he studied production management systems in wild lowbush blueberry. His employment with the PEI Department of Agriculture & Forestry began in the fall of 2000 as the Agriculture Information Officer. He then accepted the position as Berry Crop Development Officer (2001) where he is now responsible for all berry crops including blueberry, cranberry, strawberry, and raspberry. Tree fruits also fall under his portfolio. His complementary role as Provincial Apiarist fits well with the work associated with berry crops and tree fruits. Currently, Chris is the secretary/ treasurer for the Canadian Association of Professional Apiculturists (CAPA).

CONNIE KEHLER Connie Kehler is a master gardener and was the owner/ operator of the first commercial organic greenhouse in Saskatchewan. The Executive Director of the Saskatchewan Herb and Spice Coalition and the Canadian Herb, Spice and Natural Health Products Coalition, and Program Manager for the Canadian On-Farm Food Safety program, is also an active member of numerous agriculture, health and special crops organizations and committees. Connie has written the Herb and Spice Production Manual and has been published in a scientific journal of safety and quality for herbs and spices.

Connie is educated in Business Administration and Communications, and has completed training in ISO quality management systems, on-farm auditor, project management, master garden program and taxonomy.

She is regularly consulted at the regional, national and international levels as an industry expert.

DR. JOHN KELLY Dr. John Kelly is currently the Vice-President of the Erie Innovation and Commercialization with the Ontario Fruit & Vegetable Growers’ Association. The mandate of this initiative is to diversify agriculture and food opportunities for the sand plains area of the South Central Ontario Region (SCOR). He has a wealth of experience in the private and public sector and has held various executive positions with startups and multinational companies, including KeliRo Company Inc., MaRS Landing, Land O’ Lakes, Ralston Purina, Rhone-Poulenc Canada Inc., and Aventis CropSciences Inc., as well as the Ontario Ministry of Agriculture, Food and Rural Affairs. Throughout his career, he has been focused on innovation development and implementation, actively advancing products and technologies in agriculture, food, biotechnology, pharma and the bioeconomy sectors.

John holds a B.Sc. (Agr.) and Ph.D. from the University of Guelph and a Master of Science from the University of Alberta.

CHRISTOPH KESSEL Christoph is the Nutrition (Horticulture) Program Lead with OMAFRA. He works with industry associations, researchers and ministry colleagues to improve crop fertility

management in horticultural crops through research projects, demonstrations and workshops. After graduating from the University of Guelph, he worked in the nursery industry before joining OMAFRA as the Nursery Crops Specialist. He is a Certified Crop Advisor, an honourary member of the Landscape Ontario Horticultural Trades Association, and a recipient of the Landscape Ontario Horticultural Trades Association Past Presidents’ Award.

CHAD KING Working within the law enforcement community has long been a career path that Chad wanted to travel, and is grateful to have the opportunity to do so as a Transportation Enforcement Officer (TEO). There are many rewarding aspects of his job; however the most important is knowing that he takes an active, ongoing daily role in keeping the roads safe for all travellers that live in, or visit, the great Province of Ontario! Often times, law enforcement can be a role that is reactive in nature. Within his role as a TEO, he has the privilege of being proactive each day by inspecting various types of commercial vehicles, finding defects and violations and preventing them from travelling on Ontario roads until they have been fixed.

DR. DAVID LISCOMBE David Liscombe completed the Honours Biology and Pharmacology Co-op program at McMaster University in 2003. He received his Ph.D. in Plant Molecular Biochemistry from the University of Calgary in 2008, where he used genomics approaches to understand how plants make important medicinal natural products.

David continued work on medicinal plant genomics and enzymology as a postdoctoral researcher at the Massachusetts Institute of Technology. In 2011, he began a Natural Sciences and Engineering Research Council of Canada (NSERC) postdoctoral fellowship at the Salk Institute studying genomics and structural biology of natural product enzymes. David joined Vineland Research and Innovation Centre in May 2012, specializing in trait development as a Research Associate in Applied Genomics.

ANN LOFGREN Ann Lofgren hails from East Lansing, Michigan and graduated from Michigan State University with a degree in Political Science. In 1998, Ann joined Zingerman’s as temporary holiday help and enjoyed herself so much that she couldn’t leave. Over the years, she has held various positions within Zingerman’s Community of Businesses and is presently a consultant at Zingtrain.

Her particular area of interest and passion is Open Book Management – she teaches ZingTrain’s Fun, Flavorful Finance seminar and has guided entire businesses from their CEO’s to the front line staff all over the country, through the implementation of Open Book Management.

MARK LONGSTROTH Mark Longstroth is a Small Fruit Extension Educator for Michigan State University Extension. He has 30 years of experience in both small and tree fruit production. He has served Southwest Michigan fruit growers since 1993.

Mark’s focus is to maintaining a healthy Michigan fruit industry, helping growers remain profitable and adapt to changes in agriculture. Most of his work deals with horticultural and pest management. Mark has degrees in Biology and Plant Science from Boise State University and the University of Idaho. Before coming to Michigan, Mark worked for the University of Idaho from 1976 to 1988 as a Research Technician and Orchard Manager.

SARAH MARSHALL Sarah Marshall began her career in the tree fruit industry in 2007 as a Production Research Analyst.

After being promoted to Director of Marketing for the Ontario Tender Fruit Producers’ Marketing Board in 2011, Sarah was selected to take over as manager in February 2012. Sarah thrives on the fast pace of the horticultural industry and greatly appreciates all the support she has received in her transition to manager.

GORDON MCBEAN Gordon McBean is a Professor with the Centre for Environment and Sustainability and Institute for Catastropic Loss Reduction at Western University, London, Ontario. He was previously a Professor of Atmospheric and Oceanographic Sciences at University of British Columbia and from 1994 to 2000, Assistant Deputy Minister in Environment Canada responsible for climate, weather and air quality sciences and services. He is President-elect of the International Council for Science; Chair, Ontario Regional Climate Change Consortium; and Chair, Canadian Climate Forum. He has been appointed a Member of the Order of Canada and the Order of Ontario and awarded the Queen’s Diamond Jubilee Medal. As an author, he shared in the 2007 Nobel Peace Prize to the IPCC. He is also a Fellow of Royal Society of Canada.

WENDY MCFADDEN-SMITH Wendy is the Tender Fruit and Grape Integrated Pest Management Specialist with OMAFRA in Vineland. She has been involved in pest management in tree fruit, grapes and small fruit for the past 22 years. She is an adjunct professor and lectures in the Department of Biological Sciences and a professional affiliate of the Cool Climate Oenology and Viticulture Institute at Brock University. Wendy also lectures in the Oenology and Viticultural Technician program at Niagara College.

EILEEN MILLER Eileen Miller is the Soil Health Specialist for the USDA Natural Resources Conservation Service in New Jersey. As a Soil Health Specialist, Eileen

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works with NRCS field office staff, farmers, plant material centers, soil conservation districts, cooperative extension services, universities, school teachers, students, urban and community gardeners and others to help them further their understanding of what it means for a soil to truly function. Eileen has been a presenter and organizer of many workshops, field days, and twilight meetings where she shares with others her commitment and passion for the health of our soils. She holds a BS in Environmental Studies from Stockton College of NJ and is a graduate of the NJ Agricultural Leadership Development Program.

NATE NOURSE Nate Nourse is currently the Sales Director for Nourse Farms.

Nate is the Past President, North American Strawberry Growers Association, Past President, North American Raspberry Blackberry Growers Association, Production Committee Chair, National Berry Crops Initiative, Executive Board Member, New England Vegetable Growers Association and Executive Board Member, National Clean Plant Network Berries.

DR. IVAN O’HALLORAN Dr. Ivan O’Halloran obtained his B.Sc. (Chemistry) and M.Sc. (Soil-plant Relationships) degrees from the University of Guelph, and his Ph.D. (Soil Science) from the University of Saskatchewan. His research efforts have recently been primarily focused on the impact of agricultural practices on nitrogen and phosphorus in agro-ecosystems and potential losses of these nutrients to surface and ground water. He has also had considerable experience studying the spatial variability of crop yields, soil properties and fertilizer requirements in attempts to devise better methods for managing crop inputs.

MARION PAIBOMESAI Marion started with OMAFRA as a vegetable crops specialist in July 2010. In this position, Marion is involved in vegetable research projects and transferring IPM and production information to growers and delivery personnel. She worked as a summer student with OMAFRA for 2 years and was involved in scouting cole and root crops across southern Ontario and developing pest identification keys for Ontario Crop IPM. Marion received her B.Sc. (2007) and M.Sc. (2010) from the University of Guelph in integrative biology. She is currently the chair of the Vegetable Technical Working Group for Ontario and editor of Publication 838. Vegetable Crop Protection Guide.

LARRY PERRINE Larry Perrine was born and raised in Los Angeles.

He graduated with a BS in Soil Science from Cal Poly, did an MS program in Soil Microbiology at the

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University of Minnesota, and an MS program in Viticulture and Enology at Cornell University. In the mid-1980s, Perrine developed the first viticulture research program on Long Island, working out of the Long Island Horticulture Research and Extension Center in Riverhead under the auspices of the New York State Agriculture Experiment Station in Geneva, New York. His work centered on Botrytis bunch rot control and prevention of bird depredation. In the late 1980s, he helped found Gristina Vineyards as a winery on the North Fork, where he made wine for 7 years. He was a consulting viticulturist on Long Island and the Northeastern US for 15 companies until 1996 when he settled into a partnership with Walter Channing and founded Channing Daughters Winery in Bridgehampton. Perrine and his partners have grown the winery from 1,000 cases in 1997 to 12,000 in 2012, specializing in field-blended white and red wines, skin-fermented white wines (orange wine), and varietals made from Blaufrankisch, Lagrein, Refosco, Ribolla Gialla, Tocai Friulano, Chardonnay and Sauvignon Blanc.

WALLACE PIGEON Wallace is a former award-winning broadcast journalist who has worked with the farm sector over the past decade. Wallace brings a unique perspective with over 20 years of experience as a broadcast journalist, producer, press secretary, media relations director and consultant.

HUBERT PHILION With a Bachelor’s degree in Agricultural Engineering and a Master’s degree in Science, Hubert Philion is the fifth generation to operate the family farm. In 2004, Hubert launched his first ice cider production and Friga 2005 was the first vintage. Vergers Philion owns apple and pear orchards on more than 100 hectares in Hemmingford, south of Montréal. There are more than 4,500 trees aged from 1 to 80 years, growing over 15 varieties of apples and three varieties of pears. The land is well suited for production due to its mix of soil, gravel and rocks. The Adirondacks, the Saint-Lawrence and Richelieu rivers as well as Lake Champlain, all have an influence on creating a microclimate with exceptional conditions for the growing of apples and pears.

PHILIP POWELL Philip Powell was born and raised in the Ottawa Valley. He had a brief career in banking before replying to a newspaper ad offering “an unusual and stimulating opportunity for a hands-on manager” with the City of Ottawa. He landed that job and has managed Ottawa’s famous ByWard & Parkdale Markets for over 25 years.

Philip was a founding member of Farmers’ Markets Ontario®, the association that represents the provinces 160 farmers’ markets, and is presently serving as its chair. Philip was also involved in getting Savour Ottawa, the Capital and areas “buy local” culinary

initiative off the ground in 2006. He continues to sit on the Savour Ottawa steering committee. In 2009 he assumed responsibility for the city’s business licensing and enforcement sections in addition to the markets program. Known for his passion for markets and local food, Philip is often called upon to share his expertise and stories.

ELISHA PROIETTI Elisha Proietti is a 27 year old from Hamilton, Ontario.

She studied French at Brock University and worked and lived in Paris, France for a year. She returned home to get a diploma in the Event Management program at Mohawk College. Elisha works for the Ottawa Street Business Improvement area as the Event Coordinator, organizing the National and Provincial Award winning event, Sew Hungry. She has also been the Market Manager for the Ottawa Street Farmers’ Market for the past 2 years.

PHIL QUINN Farmer Phil is the second generation to head up the family farm near Montreal, where after a few bad years in the late 80s & trouble retaining staff, they planted Christmas trees to diversify and lengthen the season. 30,000 trees, 7 different species and nearly 20 years later, customers can still choose and cut the perfect center piece for the season’s celebrations.

CONRAD RICHTER Conrad Richter is President of Richters Herbs. He has been involved with Richters since its inception in 1967 when he was still a child, helping in the greenhouses and in the fields after school and on weekends. His interest in herbs took flight when he helped his father prepare the first Richters herb catalogue in 1970. He has a primary responsibility for research and development. Through his efforts, herbs new to gardeners in North America have been introduced for the first time. Conrad is responsible for the introduction of Richters varieties such as Orange Spice™ Thyme and Profusion® Chives. He served on the boards of the Ontario Herbalists Association, the International Herb Association, and as chair of the International Herb Association Foundation. He has a Master of Science degree in botany from the University of Toronto.

BRIAN ROWA AN Brian Rowaan and his wife Erin own B&E Honey Fields in Niagara-on-the-Lake, ON. Since 2004 they have grown the business from 400 hives to almost 6000. B&E rents the largest number of hives for wild blueberries in Quebec, and is the largest pollinator of cranberries in Canada. Brian has served on the Ontario Beekeepers Assoc., as the Treasurer for the past 3 seasons.

Farmers & Friends Reception WEDNESDAY, FEBRUARY 2O 5:00 – 6:30 PM TR ADE SHOW FLOOR

Join us and enjoy local wines, cheese and great conversations!

NEW! Live entertainment with the 2010 JUNO Award nominees Sultans of String.

T H A N K S TO O U R E V E N T S P O N S O R S

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GAVIN SACKS Gavin Sacks received his B.S. in Chemistry from Virginia, and his PhD in Chemistry from Cornell in 2005. He started his current position in the Department of Food Science at Cornell in 2007. His current research interests are in identifying key flavor compounds or their precursors in cool climate grapes and wines using mass spectrometry and other analytical methods; and determining how growing, production or storage conditions affect these compounds. He also teaches courses on Wine Flavor Chemistry and Wine and Grape Analysis as part of Cornell’s undergraduate enology and viticulture major.

CATARINA SAUDE Catarina Saude obtained her MSc (1998) and PhD (2003) in plant pathology from Oklahoma State University, Department of Entomology and Plant Pathology. After graduation, she worked as a research assistant (2003-06) under Dr. Mary Hausbeck in the Department of Plant Pathology, Michigan State University studying several fungal pathogens of asparagus, carrots and parsnip.

She joined Dr. Mary Ruth McDonald’s team at the University of Guelph, Department of Plant Agriculture in 2007 and worked as a research associate at the Muck Crops Research Station (2007-09) and at Simcoe Research Station since 2009. Her main focus is to diagnose fungal pathogens of vegetable crops, conduct research on plant pathogens and their management on vegetable crops and herbs and to investigate the interaction between plant nutrition and disease development.

CHRISTINE SCHEER Christine Scheer is the farmers’ market manager at London’s Covent Garden Market. She is also a chef and a community food advisor, food writer, and cooking class teacher. As she is married to organic farmer John Wilson, she basically lives and breathes food. Christine has been an advocate of local sustainable food for many years. As manager of the farmers’ market, she has had many questions, challenges, successes and a few failures!

Through sharing of experiences, ideas, trials and tribulations with the farmers’ market manager community by means of a round table discussion, she is hoping that all markets can become stronger through confident, positive and creative management.

DR. JOACHIM SCHMID Professor Dr. Joachim Schmid was born March 1st, 1958, in Stuttgart, Germany. After finishing his studies of Viticulture and Enology at the University of Applied Sciences, Wiesbaden (1982 Dipl. Ing.) and completing his studies in Enology at Justus Liebig University, Gießen (1988, Dipl. Oen.), he graduated as PhD at the Rheinische Friedrich Wilhelm University, Bonn, 1998. His professional practical trainings include: 1982 Wiemer Winery, Dundee,

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NY; 1983–84 Institute for Grapevine Breeding, Geilweilerhof, Germany; 1986–87 Grapevine Nursery PLANSEL, Montemer-o-Novo, Portugal. Since 1990, he has been working as the chief researcher at the ‘Grapevine Breeding and Grafting’ Institute of the Geisenheim University focusing on Detection and Maintaining Genetic Diversity of wild Vitis-species for Rootstock Breeding, Breeding of Phylloxera Resistant Rootstocks for Grapevines and Adaptability Screening of Rootstocks for different soil types.

KEVIN SCHOOLEY After graduating from the University of Guelph in 1987, Kevin worked at the Ontario Ministry of Agriculture, Food and Rural affairs for 13 years as a pest management and fruit and vegetable specialist. Kevin also worked at the Canadian Food Inspection Agency as a commodity specialist in Ottawa for 3 years. For the past 13 years, Kevin has worked with fruit and vegetable growers in the Ottawa area as an on-farm consultant and since 2004 has acted as the Executive Director of the Ontario Berry Growers Association and since 2006, as the Executive Director of the North American Strawberry Growers Association.

PAUL SCHORN Paul has been employed with Mustard Products and Technologies (MPT) for the last 4 years working on the development, research, registration and commercialization of the MustGrow Product line that includes Crop Bio-pesticides, Turf Bio-fumigants and Organic Fertilizers. Paul retired from Dow AgroSciences after almost 30 years of sales, sales leadership, product development and marketing experiences. Before moving to Canada, he worked in the South African Sugar Industry and graduated with an MSc from the University of Natal, SA.

MILIND SHIRKE Multicultural Marketing and Milind seem to be synonymous.

With over 12 years in diversity marketing across the globe, the past 10 years being in Canada, Milind is well positioned to provide thought leadership on this subject. Milind is the founder of Ethos Communications, a multicultural marketing strategy, media, PR and event management company. Milind was selected to be one of the 14 recipients of the “Outstanding Asian Canadian Award” by the Canadian Multicultural Council, Asian’s in Ontario, in May 2010. In 2011, Milind was invited by the CMA to join the Brand council – for thought leadership on multicultural marketing. Since then he has co-authored a white paper on building brand equity with new Canadians for the CMA and now conducts a full day workshop for the CMA on multicultural marketing.

REBECCA SHORTT Rebecca Shortt is the irrigation/water management engineer with the Ontario Ministry of Agriculture,

Food and Rural Affairs. Her role with the Ministry involves helping Ontario producers improve their production by providing irrigation and water management expertise to the province. Rebecca is the co-author of many OMAFRA irrigation publications including the Irrigation Best Management Practices book. Most recently, Rebecca has developed demonstrations and presentations on water efficiency and soil moisture monitoring. Her specialty includes water permitting and drip irrigation.

In addition to irrigation, Rebecca develops solutions for other agricultural water uses such as fruit and vegetable washing. Rebecca holds a M.Sc. and B.Sc. from McGill University in Agricultural Engineering and has been active in water and irrigation associations across Canada and the U.S.

JAY SCOTT John (Jay) Scott received both his BS and MS degrees from Michigan State University and his Ph.D. from Ohio State University. He is a Professor of Horticulture at the University of Florida. Awards include the Florida Fruit and Vegetable Association Research Award, the Gamma Sigma Delta International Faculty Award of Merit, Fellow of the American Society of Horticultural Science and ASHS Vegetable Breeding Working Group Award of Excellence. He works on tomato breeding and genetics specializing in disease and insect resistance, tolerance to genetic disorders, genetic and environmental effects of fruit flavor and color. He has released 35 varieties and breeding lines, published 14 book chapters, 90 refereed publications, and 146 non-refereed publications. His recent work emphasizes discovery of molecular markers linked to traits of interest.

MICHELLE SEABORN Michelle Seaborn and her husband are the owner/operators of Silmaril Farm where they raise chickens for meat and eggs, sheep, goats and alpacas as well as an apple orchard. Each spring they host Fleece & FibreFest, a one day free educational event that invites the public to visit an established farm and see how fibre bearing animals are raised and the process of turning raw wool and fibre into yarns and garments. Michelle is the Market Manager of the Grimsby Farmers’ Market that started in 2008 as a small market set up in a church parking lot, and moved to Main Street Grimsby in 2010. As a member of the Grimsby Town Council, Michelle sits on many committees that work toward making Grimsby a great place to live, work, play and do business.

She is a graduate of the University of Guelph where she earned her Master degree in agricultural science in 1999.

DAN SHEEDY Dan loves taking care of the land. His great grandfather built the original pine log cabin which is still part of the farmhouse today. Dan and wife Maureen returned to the farm in 1987, undertaking a labour of

love to restore the homestead and reclaim the soil. What began as a hobby growing and selling potatoes blossomed into a thriving business the Sheedy’s grew in accordance with customer requests, making wonderful friends along the way. Dan is a MyPick® Verified Local Farmer® and a Board member of Farmers’ Markets Ontario®.

BARBARA SMITH Barbara Smith is the Retail Services Supervisor for the Foodland Ontario program.

She works with Ontario’s retail groups, Farmers’ Markets and On-Farm market groups to increase market opportunities and prominence of Ontario grown foods. Barbara has been with OMAFRA for over 15 years in various marketing and program roles.

STEVE SMITH Steve Smith is Director of Agriculture at Red Gold, Inc., the largest privately held canned tomato processor in the world and has been active in all phases of the company. In this position he works closely with their 52 growers in Indiana, Ohio, and Michigan as well as participating in Red Gold’s variety development program. Steve earned his Bachelor’s Degree in Agriculture, with Distinction, from Purdue University in December 1975 and has been a Certified Crop Advisor since 1994. Born and raised on a livestock and grain farm in eastern Indiana, he is married and the father of three children and eight grandchildren. He enjoys his small farming activities, has been a pilot for 35 plus years, and is an active member in his local church.

TED SMITH Ted grew up helping his parents work large market gardens in Southern Ontario, and later on Manitoulin Island. After several years and a number of different careers, Ted returned to Manitoulin Island and his love of gardening. His farm, Gypsy Family Farm, is a polycultural blend of plants and animals where organic principles come first. Currently, Ted is serving on the Board of Directors for Farmers’ Markets Ontario®. He also writes a weekly newspaper column where he strongly advocates for family farms and ethical farming practices. Ted is also a MyPick® Verified Local Farmer®.

tours, facilitate ‘From the Ground Up!’ (corporate team building events), coordinate birthday parties, partner with community businesses, market creatively, payroll and manage a bakery… just to name a few of her jobs around the farm. When people ask her what she does in the winter, she usually responds with ‘SLEEP!’

DR. GEORGE SUNDIN George W. Sundin is a Professor of Plant Pathology and runs the Tree Fruit Pathology Lab at Michigan State University. He has been at MSU since 2002 and has Extension responsibilities in tree fruit disease control. His research includes field and lab studies covering management of fire blight, fungicide resistance in apple and cherry pathogens, and the evaluation of new bactericides and fungicides for disease management in apple, cherry (sweet and tart cherry), and peach. Main diseases covered include apple scab, bacterial canker, brown rot, cherry leaf spot, and fire blight. The goals of Sundin’s Extension program are to provide timely information and recommendations on management of tree fruit diseases to growers in Michigan and in other fruit-growing regions.

EMIR TAHIROVIC As a member of Kenna Communications Client Services team, Emir has worked with the Grape Growers of Ontario for the past five years developing proprietary online and backoffice solutions. Kenna has a long and successful history working with and providing solutions to the Agricultural industry with offices in Mississauga, Winnipeg and Calgary.

JOSEPH TAYLOR Joseph Taylor grew up in Preston, England. Upon finishing College he immigrated to Port Dover, Ontario with his parents and siblings. He started an apprenticeship at Norfolk Tractor Co., in Simcoe, Ontario as a farm equipment technician. After completing his training, he continued to work for the business for several years. While working at NTC, he met his wife Miriam, whose father, Werner was farming chickens and apples. Joseph showed interest in the apple growing and began to work on the farm on Saturdays and some holidays. After 2 years of part time farm involvement,

he decided to join the family operation full-time. In 2011, he started a new company, TAZU TECHNOLOGY with his father-in-law, who has training in fruit and vine production. Presently, they import and distribute equipment for fruit and berry harvesting, mulching and wood shredding. Joseph continues his fruit growing apprenticeship with Werner.

PHIL TOCCO Phil Tocco has served as Extension Educator in Jackson County with Michigan State University for the past 8 years. He serves as an educator in food safety for both growers and processors. He has functioned as the state coordinator in Good Agricultural Practices since 2009. He currently serves on several of the state’s working committees of the National GAPs Program’s Produce Safety Alliance. Phil has a Masters Degree in Plant Protection and Pest Management from the University of California-Davis and Bachelors Degree in Biology from Western Michigan University. He has training in field crop, vegetable and fruit production.

CHERYL TRUEMAN Cheryl Trueman joined the Ridgetown Campus of the University of Guelph in July 2009. As a College Professor of Vegetable Pathology and Entomology, her duties include teaching and research in areas of crop protection and integrated pest management (IPM). Cheryl graduated from the University of Guelph (M.Sc. Hort.) in 2006, during which time she studied integrated crop management of septoria late blight on celery, and worked as the Coordinator for U of G’s Muck Crops Research Station IPM Program. Prior to her appointment at Ridgetown Campus, Cheryl worked as the Research Coordinator for the Ontario Greenhouse Vegetable Growers (OGVG) for two years. She was raised in southeastern New Brunswick on a dairy and wild blueberry farm.

DAVE VAN SEGBROOK Married with two children, Dave farms 1,500 acres in the Chatham/Dover area, of which 850 acres is vegetables and specialty crops (brussel sprouts, peppers, tomatoes, peas, sweet corn, and sugar beets). He has 650 acres of grains and oilseeds. Dave is a 1982 Graduate of RCAT, George Morris Centre CTeam Alumni (2005).

Booth 606

AMY STROM Amy Strom is Director of First Impressions at Strom’s Farm in Guelph. She attended Penn State University, majoring in Health Policy and Administration, where she met her husband Channing. In 1994, she became part of the Strom Family and in 2000, joined Strom’s Sweet Corn Farm. During the past twelve years, she has learned to plow, disk, cultivate, manage crops, design corn mazes, coordinate and lead school

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Dave was awarded 2012 Chatham-Kent Chamber of Commerce Ag Innovator of the Year and is a 2012 donor of United Way Bushel of Hope.

DR. GEORGE VAN DER MERWE Dr. George van der Merwe received his Ph.D. under the supervision of Dr. Hennie van Vuuren from Stellenbosch University in South Africa. His Ph.D. research on the nutrient adaptation of yeast was performed at Stellenbosch University, the University of Memphis, Brock University (CCOVI) and the Wine Research Centre at UBC. As a Research Associate in the Wine Research Centre, he developed an interest in using systems biology approaches to investigate the response of wine yeast to fermentation stresses. In 2002, he accepted a faculty position in the Department of Molecular and Cellular Biology at the University of Guelph where he is currently an Associate Professor. His research focuses on understanding the molecular responses of yeast to its environment using wine fermentations as a model system.

LAURA WEGRZYN Laura (Kowalik) Wegrzyn is the Operations and Marketing Manager at Peach Country Farm Market, the retail division of the family farm owned by her parents Chester and Phyllis Kowalik. She is a graduate of Brock University where she developed her passion for marketing and consumer behaviour. Laura and her husband have 2 children with whom she and her parents proudly work with in the operation of the family business.

TIM WELSH Tim Welsh is a Horticulturist and Variety specialist for Columbia Fruit Packers, Inc., of Wenatchee Washington. He was raised on a farm, educated at Washington State University and has been working at Columbia Fruit Packers for 25 years. He is currently developing orchards with new varieties and training systems that are management friendly to new technologies. The goal is to provide a worker friendly environment and use biologically friendly inputs to create the highest quality fruit and production levels possible in Washington State. Tim has been married for 32 years is the father of four and grandfather to six.

ILDI WILEY Ildi Wiley is President of Results Continuum Incorporated, a consulting and training firm specializing in business development, leadership and team development. The three areas of consulting in which Ildi and her team specialize are human resources solutions, managing and enhancing the customer experience, and marketing your business for growth. Ildi combines her BA in Sociology with 20 years of practical experience in the training and educational development field to bring her clients the best content and most advanced practices. Ildi was awarded the Top

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40 Under 40 for her entrepreneurial and community accomplishments recognized as a runner-up in the 2008 Niagara Women in Business Award and nominated for the RBC/Women of Influence’s Entrepreneur of the Year Award in 2011 and 2012.

DR. TONY WOLF Tony Wolf is professor of viticulture with Virginia Tech, where he has been employed since 1986. His graduate education included a MS at the Pennsylvania State University and a PhD at Cornell University. Research interests include aspects of cold stress physiology, adjusting vineyard management to optimize grape and wine quality, cultivar and clone evaluations, and various aspects of grape pathology. He has authored over 50 scientific papers and was senior author of the MidAtlantic Winegrape Growers Guide (1995) and principal author and editor of the Wine Grape Production Guide for Eastern North America (2008).

DENISE ZABOROWSKI Denise Zaborowski is the Manager of OMAFRA’s Domestic Marketing’s Foodland Ontario program. She is a local food advocate who encourages the public to ask for, purchase and care about all of the “good things that grow in Ontario”.

She is also the 2011 recipient of the Visionary Award from the American Agri-Women Association for leadership. The Foodland Ontario program has also been a recent recipient of an Innovation Award for Social Media and a North American Agricultural Marketing Excellence Award. Denise has been in the Ontario public service for over 12 years and has held a number of roles including Client Services Officer, Executive Assistant to the ADM, Food Services Supervisor and Healthy Eating Team Lead. Denise also has experience in leading marketing communications in the food industry with M&M Meat Shops, Canada’s largest specialty frozen food retailer and Weston Bakeries, a large commercial bakery operation. Denise holds a Master’s of Science Degree in Marketing Management from the University of Guelph and an undergraduate degree from Guelph in Consumer Studies.

who is a trained Agricultural Equipment Technician.

Presently they import and distribute equipment for fruit and berry harvesting, mulching and wood shredding.

KATE ZURSCHMEIDE Kate and her husband Mark own Great Country Farms located in the foothills of the Blue Ridge Mountains in scenic Bluemont, VA. Great Country Farms is a 200-acre working farm that offers produce through its Community Supported Agriculture (CSA) program and pick-your-own fields, as well as a “fun on the farm experience” for the whole family with its fourteen annual festivals, educational and special events. The CSA turns 30 this year and Kate has a lot of information to share about gaining longevity in this industry and understanding what customers are looking for from a CSA. Under Kate’s guidance, Great Country Farms has been awarded Loudoun’s Agribusiness of the Year award in 1994 and 2006 and the Forum for Rural Innovation’s Award in 2008. The Stable at Bluemont Vineyard has been awarded The Knot’s and Wedding Wire’s Award for Excellence in both 2011 and 2012. 

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WERNER ZURBUCHEN Werner Zurbuchen grew up in Switzerland and after finishing secondary school completed apprenticeships in fruit and vine production. As a part of that training, he went to the fruit and vine technology school in Waedenswil, Switzerland.

After some years of experience on the fruit farm operation with his dad, he left farming for a time and took courses in the field of insurance. For 2 and a half years he worked successfully for an insurance company in sales. After that, he decided to go back to fruit and wine grape production. In the spring of 1993, he immigrated to Canada with his wife and 5 children and settled in Waterford, Ontario. He established his own apple farm including budding and grafting for the first plantings. In 2011, he started a new company called TAZU TECHNOLOGY with his son-in-law Joseph Taylor,

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FEATURE SPEAKER

Alvin Law See it to believe it!

by Courtney Denard

PROFESSIONAL SPEAKER Alvin Law

is making his OFVC debut in 2013, presenting lessons from his much talked about book Alvin’s Laws of Life: 5 Steps to Successfully Overcome Anything!

All the way from Calgary, Alberta, Law has an extensive background in public speaking. He began his career as a radio broadcaster shortly after graduating from college and performed as a DJ on FM radio for many years.

In the early 1980s, Law began dabbling in motivational speaking and by 1988 he chose to make this profession his full-time gig with the launch of AJL Communications Ltd. For over 20 years now, Law has traveled the country conducting seminars and speaking to thousands of people.

His presentations are so successful because he combines lessons from his life with his unique insight into personal business attitudes.

Law has even developed a series of proven strategies for enhancing and sustaining employee production and job satisfaction.

Audiences who hear Law learn how to apply his time-tested techniques to ignite their own vision and execute strategies to enhance overall job performance and increase personal satisfaction.

Alvin’s Laws of Life come from Law’s first book of the same title and are the five elements he believes provided the roadmap for his own success.

Alvin’s message is universal and transcends all the usual “motivational clichés.” His story is not industry specific and applies to everyone and anyone regardless of age, culture, position in society or role in the world.

Show at tendees looking for a fresh, energetic and inspiring seminar will not want to miss out. Law’s presentation will take place on Wednesday, February 20th at 3:00 p.m. in Ballroom D. 

JOIN US |

Alvin's Laws of Life Wednesday, February 20 / 3:00 pm Ballroom D ALL ARE WELCOME.

Alvin Law is appearing at the 2013 OFVC thanks to Farmers' Markets Ontario®

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Checking in on Climate Change

by Courtney Denard DR. GORDON MCBEAN is an expert on all things related to climate change and

this year, he’s one of the convention’s most anticipated speakers.

McBean, who is a professor in the departments of Geography and Political Science at the University of Western Ontario, has an impressive background to say the least.

He’s been working as a climatologist for almost four decades, focusing on how climate change and the occurrence of extreme weather events impact society.

Over the years, McBean has volunteered his time to countless committees and non-governmental organizations. He is presently the Chair of START, an organization that provides financial support and research grants to young scholars in developing nations.

He’s also the Chair of the Ontario Regional Climate Change Consortium, a grouping of 10 universities from across the province that have come together to disseminate climate change information.

Most notably, McBean is a co-recipient of the Nobel Peace Prize, which was awarded to the Intergovernmental Panel on Climate Change and Al Gore in 2007.

McBean recently took the time to sit down with the OFVC to talk about the importance of climate change awareness and how this very critical issue specifically affects Ontario horticulture.

Q: Why should Ontario fruit and vegetable growers be concerned about climate change?

A: Fruit and vegetable growers, like every other segment of agriculture, will be affected by the changing climate. Patterns such as more rain or less rain and incidences of severe weather all have an impact on crop production. So, having better insight into how the climate is changing will allow growers to be more effective in their strategic planning.

Q: What climate issues are growers

dealing with today that they weren’t 25 years ago?

A: For the last 25 – 40 years the climate has been changing in a systematic way and has been getting warmer. Activities like clearing land that took place 100 years ago are just starting to have an impact on the climate today. This means growers are dealing with more heavy rain events and increased levels of CO2 that are the result of events that took place generations ago.

To explain things a little further, it’s not that new weather situations have emerged; rather we’re seeing an increased prevalence of combined events. For example, major water problems are occurring in the 28

Okagnogan due to a mix of reduced precipitation, hotter temperatures and drought conditions. I mention this region because it’s a major competitor of the Ontario wine industry so what happens in British Columbia will eventually be felt here in Ontario.

Q: What climate trends will Ontario growers see in the near future?

A:

Ontario will see average temperatures increase by 3.5 degrees by the year 2050. Winter precipitation will go up but more rain will fall than snow due to the warmer weather. At the same time, freezing rain will be more common across the province especially during mid-winter.

Growers can expect a longer and warmer growing season too. The amount of precipitation in the summer should stay the same in Southern Ontario but warmer days will increase evaporation rates. This means water in the great lakes will lower so irrigation systems might be affected.

Hot days will also lead to an increase in tornadoes, mostly in the tornado belt in the United States but in Ontario as well. And finally, the occurrence of smog events and air pollution will go up so producers need to consider how reduced air quality will impact production.

Q: Should growers be concerned about legislation and polices around climate change?

A: Yes, we should all be concerned.

Sadly, Canada is not seen as a strong player on the international scale when it comes to climate legislation.

It would help if Canada took a firmer national position on these issues.

Provincially, Ontario is trying to move in the right direction but is still having some challenges. Horticulture is an important economic sector and it needs to be more involved in policy decisions.

The key is to make sure that one sector is not implementing policies that put another sector at a disadvantage.

Q: What is the number one question you get asked by growers?

A: Growers used to ask me all the time if climate change was really happening but that’s more of an inquiry of the past. Now, most people recognize that the climate is changing and they’re interested in the details. I get questions like how confident are we in this direction; what are the numbers; how can we factor in this change or that activity? People are moving more into the specifics at this point. 

JOIN US |

Climate Change and Its Impact on Horticulture in Ontario Wednesday, February 20 / 9:30 am Room 204

29

ANNOUNCING

King Curtis: The 2012 Grape King

by Courtney Denard

THE VOTES ARE IN FOR THE 2012 GRAPE KING and this year

the distinguished title goes to Curtis Fielding of Fielding Estate Winery.

Fielding has an interesting story, one that involves him leaving his first career as a race car driver to pursue his dream of opening a winery.

It all started in 2001 when Fielding purchased a chunk of farmland in Beamsville Bench upon the advice of a fellow farmer. A year later he was planting grapes and working at a winery to gain more experience.

“I started out in the fields pruning, tying and working my way to the crush pad. This early experience gave me a good feel of what a winery is all about,” Fielding says.

Four years of hard work later, Fielding Estate Winery was officially opened and today business is booming. Fifty-five 30

acres of land are used to grow a number of different grape varieties that Fielding says are chosen based on climate and soil type.

Fielding’s wife Heidi is involved in the business too. Her strong background in hospitality adds a welcoming tone to the winery. In fact, Fielding says hospitality is one of the key factors that separate his winery from others.

“We try to make it a comfortable atmosphere from the minute you walk through the door,” he says.

And that’s really not that hard to do when considering the winery is located on Lake Ontario and has a stunning view.

Guests are ushered into a wine lodge that’s reminiscent of Ontario’s cottage country and offers full viewing access into the production area and crush pad.

The winery is open all year long so whether guests are interested in relaxing on a summer’s evening or cozying up to a warm fire, Fielding Estate has it all.

Moving into 2013, the winery will start its second season of organic production. Its owner says he’s researched the consumer demand and production practices behind this trend and wants to see where he can go with it.

Environmental sustainability is another important priority for the winery so Fielding implements as many earth friendly practices as possible.

For example, Fielding Estate is a participant on Ontario's Environmental Farm Plan and uses as much natural light in the wine lodge as possible.

Meanwhile, there is a natural lagoon on site to treat wastewater and all left over grape stems are recycled into mulch.

When asked how he feels about being chosen as this year’s Grape King, Fielding says he is completely overwhelmed by the award.

“To think that I am representing over 500 Ontario grape growers and acting as an ambassador for our industry is a huge honour,” he says. “I am also very thankful to everyone involved in the business including my team at the winery and especially my wife Heidi and our two sons.”

Although there is no crown wearing involved in his official duties as Grape King, the wine maker says receiving this honour is definitely a crowning achievement in his career.

Fielding will spend the next year traveling the province, attending media events, wine festivals and industry gatherings representing the Grape Growers of Ontario. 

TOP: The entrance way to Fielding Estate

Winery; MIDDLE: a partial view of the 55 acres of different grape varieties; BOTTOM: Curtis and his wife, Heidi.

31

LEFT: Paul Brooks and the famous 'Pumpkinator'; TOP RIGHT: Selling at market; LOWER RIGHT: Paul and his son, Charlie, practice hosting for the cannon show!

THE

ONTARIO

MARKETING

FARM

ASSOCIATION

FRESH HAS

NAMED ITS OUTSTANDING FARM MARKET OF THE YEAR and the honour

BROOKS FARMS:

OF F M A

Outstanding Farm Marketers of the Year

by Courtney Denard

32

goes to Brooks Farms.

Owned and operated by the Brooks family, Brooks Farms is located in Mount Albert, a small community just next to Durham Region.

Paul Brooks, along with his father Alvin, mother Brenda and wife Kelly, runs the 500-acre cash crop farm that also grows 70 acres of fruits and vegetables for their pick-your-own market.

It’s this latter part of the business that made Brooks Farms a strong contender, and ultimately the winner, of this year’s marketing award.

The Brooks family spent years running a beef feedlot but made the decision to get out of livestock in the late 1990s. Paul says his heart was always in the marketing aspect of farming so with his family’s support he sold the cattle and began building an agri-tourism empire.

“I wanted to build an entertainment principle around our farm to educate people on the important role food plays in our lives,” he says.

Construction began in 1998 and has pretty much continued ever since.

Over the years, the Brooks family has developed a thriving pick-your-own business that offers a plethora of fresh fruits and vegetables.

Gooseberries, currants and Saskatoon berries are just a few of the unique crops Brooks Farms produces. More common crops like apples, strawberries, pumpkins and sweet corn (among many more) are also in production.

“People today are not just looking to buy fresh, local food, they’re interested in knowing where their food comes from and harvesting what they eat.”

“We’ve been doing pick-your-own for 20 years now and our rule of thumb is if there’s a crop that can be grown in Ontario, we’re going to grow it,” says Paul. “People today are not just looking to buy fresh, local food, they’re interested in knowing where their food comes from and harvesting what they eat.”

Logically then, adding a farm market to the business was a natural transition. Paul says the farm market was

brought in to offer customers even more locally grown products like jam, honey and maple syrup. The on-farm bakery was the icing on the cake and another important tool for increasing sales.

The entertainment component of Brooks Farms is perhaps the most fun part of the enterprise. Brooks’ Barnyard Playland is jammed packed with an assortment of activities that any city dweller (or country bumpkin for that matter) would consider cool.

Farm visitors are invited to take a ride on the life-sized train or fly through the air on the zip-lining track or get lost in time aboard the giant pirate ship. The farm also offers a kids’ playground, an annual corn maze and a spider mountain lookout to name a few more.

Paul says diversification is the key to their business and the one thing he thinks of when considering new attractions.

“Everyone comes to the farm for a different reason so if you build attractions that complement one another, you don’t have to rely on just one to carry your business,” he says.

Building a brand for all of these different angles was a critical part of Brooks Farms’ marketing plan. Paul’s wife Kelly has taken the lead role on putting a creative but professional package together.

With a background in costume making and graphic design, Kelly has used her skills to create a storybook like setting for the farm. Kelly has brought to life over 20 country bumpkin characters that the farm uses to tell its story.

Visitors can see these characters at the market or check them out on Facebook or at www.brooksfarms.com. The website is a gateway to everything Brooks Farms and even sells barnyard bumpkin clothing and has an online blog written by Roy the Rooster.

“It’s the little things that count because that’s what people remember,” says Paul.

And remember they do. Brooks Farms has come to be a leader in farm marketing, agri-tourism and agriculture education. Countless visitors come to the farm each year and Brooks’ Facebook page gets on average 6,000 interactions throughout the busy season.

It’s no doubt that the Ontario Farm Fresh Marketing Association took all of this into account when selecting the Brooks Farms as this year’s Outstanding Farm Market of the Year.

Paul says he is very happy that all of the hard work and effort put forth by his family and team was recognized. He says Brooks Farms strives to make their farm-marketing scheme as unique as possible and it’s nice to be known for that.

“I remember what my Dad always told me, anyone can grow a crop but only a few can succeed at marketing,” he says.

And it’s plain to see that Brooks Farm has done just that. 

33

NPF & VGA

Industry Award of Merit

by Courtney Denard

TOP: Ridgeview Fruit Market & Garden

Centre; RIGHT: Grower and businessman Tony Sgambelluri at the Garden Centre

34

A LONG TIME FARMER who’s also a horticultural businessman is the recipient

of this year’s Industry Award of Merit, presented by the Niagara Peninsula Fruit and Vegetable Growers Association.

Tony Sgambelluri is being recognized for his outstanding contribution to Niagara’s horticulture sector. As owner of Ridgeview Orchards and Ridgeview Garden Centre, Sgambelluri runs two very different businesses, both of which play an important role in the industry.

Sgambelluri’s early days as a grower began on his family farm in Beamsville.

At eight years old, his family moved to the area and set up shop on a small peach farm. Over time, the farm grew by acquiring more acreage and expanding into other fruits like apples, plums and pears.

Sgambelluri says he was hooked from the very beginning. “Farming is in my blood, I can’t get rid of it,” he says. “I choose to farm because I like it and I get so much enjoyment out of planting and growing fruit.”

It was this passion that convinced Sgambelluri to follow in his father’s footsteps and become a full-time grower. So after getting a degree in horticulture from the University of Guelph, he returned home and bought a farm of his own.

On 50 acres he continues to grow fruit and he’s even dabbled in livestocklaying hens, turkeys and pigs mainly. But the latter is just a hobby; it’s the fruit that he markets for sale and hires seasonal work to produce.

Fruit marketing can be a competitive business, especially in the Niagara region, so when Sgambelluri was first deciding where to sell his product, he figured a retail market would be his best bet.

”…so I listened to my grandfather who said sell people what they want not what you want to sell them…“ In 1994, the grower opened Ridgeview Fruit Market and Garden Centre. The idea was to have a strong family business that offered consumers a quality local food. In the corner of the market, Sgambelluri built a small garden section to sell a few plants and bags of soil.

Little did he know that in only a few short years, that minor section of the business would turn out to be his biggest draw.

“The more I stayed in business, the more my customers wanted gardening supplies so I listened to my grandfather who said sell people what they want not what you want to sell them,” he says.

And that’s what Sgambelluri did.

He expanded the store and shifted his focus to plants and gardening supplies.

He also took his fruit back to the farm and set up a roadside booth on the edge of his property.

“My wife Patricia runs that part of the business now. We do farm gate sales from the May–24 weekend to Halloween and it’s worked out really great,” he says.

As a farmer and a full-time business owner you wouldn’t think Sgambelluri would have much spare time and it’s true, he doesn’t. But even with a heavy workload, he says it’s important to give back to the industry that’s given him so much.

That’s why Sgambelluri has spent the last 10 years volunteering on numerous committees including the Ontario Fruit and Vegetable Convention—he now acts as chair— and the Niagara Peninsula Fruit and Vegetable Growers Association, on which he is a Director.

“I can honestly say I’ve gotten more out of these committees than I’ve put in. The opportunity to listen, learn and network with some of the biggest names in the industry is just one of the many benefits,” he says.

As Chair of the OFVC, Sgambelluri has been instrumental in growing the convention into one of Canada’s premiere horticulture events and moving it to its new home at the Scotia Bank Convention Centre.

“We’ve moved this show from a basement to a university and now to a convention centre. There were many growing pains along the way but it’s been well worth it in the end,” says Sgambelluri.

When it comes to being chosen as this year’s Industry Award of Merit recipient, Sgambelluri says he is very grateful.

“To fall into the same category as some of the previous winners of this award is extremely humbling,” he says.

“I have to send a big thank you out to everyone who has supported me especially my wife and children.”

Sgambelluri also wishes to thank his staff at Ridgeview Garden Centre and his Executive Assistant, Glenna Cairnie.

The OFVC would like to take this opportunity to officially congratulate Tony Sgambelluri on all of his hard work and on taking home this year’s award. Job well done Tony.  Tony will receive his award at the NPF & VGA reception on March 4 / 6:45 pm at the Mark Picone Culinary Studio, 4075 Moyer Road, Vineland

35

OF VC Round Up Celebrating Innovation in Products & Services

Calling all Poster Lovers

by Courtney Denard

by Courtney Denard

FOR THE FIRST TIME IN 2013, the OFVC will be handing

THE OFVC POSTER SESSION is back this year, highlighting

out Trade Innovation Awards to companies or individuals offering new products and services to the horticulture industry.

“The goal of these awards is to create awareness around the latest goods and services that will positively impact our industry,” says the convention’s newly formed Trade Innovations Award Committee.

Re-sellers, dealers, inventors and developers will all be taking part in this event, which will be judged by the committee members themselves.

Applicants must meet a number of different criteria to be placed in the running. For example, all submissions must be new since last year’s show and available for acquisition.

Submitting companies must also be an exhibitor at this year’s show and on-site to promote their product.

Winning entrants will receive a personalized award and stage time to explain their product or service.

Results of the Innovative Product and Innovative Service categories will be revealed on the opening day of the convention, February 20th, 2013. The announcement will take place on the Demo stage in the exhibit area during the lunch break.

Show attendees will get the opportunity to meet with this year’s award recipients during the trade show as all winners will have their products on display throughout the duration of the convention. 

the latest research on fruit, vegetables and alternative crops in Ontario.

This annual event has grown to be an effective venue for researchers and industry specialists to reveal new information pertinent to horticulture in Ontario.

Posters will present both visual and written depictions of research results from various trials, including projects on pest management, crop production, cultivar development and opportunities for marketing Ontario horticulture.

Once again, the exciting student competition is back this year as a complimentary add-on to the Poster Session.

This segment features student research also conducted in the field of horticulture and offers entrants the opportunity to showcase their work and publish their posters online.

Students will compete for the chance to take home three cash prizes. Five hundred dollars will be awarded to the first place winner; $300 to the second runner up and $200 to the poster that takes third place.

A prominent panel of judges made up of scientists, extension workers and industry representatives will critique the student posters submitted to the competition.

Judges will be looking for excellence in body presentation, organization and visual impact among other criteria.

All posters will be on display throughout the convention and posted on the OFVC website, giving growers and industry members the opportunity to check out this year’s newest creations. 

36

OFVC Pumps Revenue Straight Back into Agriculture

by Courtney Denard LIKE EVERY YEAR, all net profits from the 2013 OFVC will

go directly back into Ontario agriculture.

This is a tradition that stems all the way back to the very first convention, which was held in 2003 at Brock University in St. Catharines.

The OFVC was originally developed to provide a knowledge base of speaker sessions for Ontario growers and over the years it’s attracted some of the top horticultural specialists from around the world.

Simultaneously, the exhibit area hosts the best in industry businesses from across Canada and the United States. Over 200 companies attend the convention annually, displaying their products and promoting their services in a casual environment.

The OFVC is a unique tradeshow as it’s organized for producers to benefit from producers and each year, associations, government, and businesses form the partnership that drives the success of the event.

The convention is put together by a volunteer committee and is a joint effort between the Niagara

Peninsula Fruit & Vegetable Growers Association and Horticultural Crops Ontario.

All net revenues generated by the show are pushed straight back into the fruit and vegetable industry to a variety of initiatives including research, marketing and other association identified programs.

2013 marks the second year at the Scotia Bank Convention Centre in Niagara Falls and the 11th year of the show. Attendees will not be disappointed in this year’s lineup of horticultural experts, topical sessions and tradeshow exhibitors.

Growers will not want to miss out on this opportunity to see why the OFVC has come to be known as Canada’s Premier Horticultural Event!  The Ontario Fruit & Vegetable Convention is designated by the Ontario Ministry of Agriculture, Food and Rural Affairs as an incorporated organization within the meaning of the Agricultural and Horticultural Organizations Act.

37

Ontario Farm Fresh’s Ruby Shines Bright

by Cathy Bartolic IN 1973, THE ONTARIO FARM FRESH MARKETING ASSOCIATION (OFFMA) was started by a group of fruit

and vegetable growers. They felt there was a need to have basic operating standards of quality in the roadside market industry. They also saw that marketers shared some common problems and they felt that an association could collectively help solve those challenges. The association began by developing a logo of a boy and girl holding a bushel. This fledgling group started with 27 members and grew very slowly for the first ten years.

The early 80’s were the height of activity for pick-your-own berry farms. People came with baskets and baskets to pick strawberries that they would take home and make into preserves.

This was generally done as a cost saving measure.

Children were not encouraged to go into the field and there were strict rules on exactly where you were allowed to pick. Today, members promote this experience as a family activity. The more kids, the merrier and price is not an issue. People visit for the experience.

In 1982, the Board of Directors organized a ‘Long Range Planning Committee’ to review OFFMA’s goals. It was decided that the services to individual members needed to be the focus of the association. It became apparent that growers felt isolated on the back concessions and although they had very good sources of production information, they didn’t have a good 38

source of marketing information. As a result the directors set 3 priorities: 1) a newsletter; FRESH FACTS was created; 2) An education day was established and 3) A new format for the promotional brochure was developed.

The Ontario government’s promotional brochure stopped publishing but was replaced by an agritourism attractions guide published by Bright Light Communications beginning in 2001.

A successful partnership has since evolved culminating in a handy guide for anyone looking to find local food and products in their area.

In 1995, Bob and Donna Cobbledick managed Ontario Farm Fresh. They organized a tour to the Chicago area where several pumpkin farms were highlighted.

This became a flipping point for the direct farm marketing industry in Ontario. OFFMA members are always enterprising and felt they could make use of this kind of information on their own farms.

Pumpkins began to be featured on Ontario farms. People could pick their own right from the field. The fall season has expanded over the years to include PYO apples, corn mazes and hallowe’en events on the farm. In a recent survey it was evident that the fall season on the farm has become the busiest time of the year.

The big challenge in 1998 was financing the cost of setting up a website to promote direct farm sales. It was a huge thing to get our heads around and figure out how

In a recent survey it was evident that the fall season on the farm has become the busiest time of the year. everyone was going to use this. Today over 83% of the membership have their own website to maintain and promote - along with Twitter and Facebook and all the other Social Media components that the thirty something consumer takes for granted and expects to use when they are looking for local food and fun farm activities.

The diversity of OFFMA’s membership has changed drastically over the years. Today, our members come from a broad variety of farm operations whose farm gates are open to the public—organic, CSA’s, beekeepers, maple syrup producers, meat producers, fruit wineries, market garden operators, lavender farms, herb gardens, adventure and agri-tainment farms.

Four decades have given us lots of experience in servicing our membership and helping them grow their farms into successful, viable enterprises. Rubies are the symbol for 40th anniversaries, OFFMA is proud to have a shiny, bright ruby and an equally shining future. 

39

Managing pesty pests

By Courtney Denard

INVASIVE PESTS like the spotted

wing drosophila (SWD) and brown marmorated stink bug (BMSB) can wreak havoc on Ontario fruit farms but implementing proper pest management can help keep critters out.

Because of this, the OFVC is highlighting the importance of integrated pest management as part of this year’s show.

Hannah Fraser of the Ontario Ministry of Agriculture, Food and Rural Affairs and Dr. Susanna Archeampong of the BC Ministry of Agriculture and Lands will be speaking about the SWD as part of the 2013 tender fruit session.

Fraser says the SWD is a new pest that was first detected in Ontario in 2010. Originally from Asia, the insect has been spreading throughout the province for the past three years.

A survey completed by OMAFRA in November 2011 found that the SWD was present in 60 per cent of inspected sites. An expanded survey conducted in 2012 detected the pest at 90 per cent of the monitored sites, and fruit damage 40

was reported by some commercial berry producers.

“Awareness is a big part of managing this pest, which is why we’ll be talking to growers about what approach should be taken for next season,” Fraser says.

OMAFRA will also be setting up a display booth to offer growers more information on pest management.

The Ministry will have available both written literature and posters on the latest in pest prevention and control, including new information on the BMSB , another invasive pest that has recently established itself in Ontario.

Fraser says the BMSB is an unusual pest because its host range is a lot more extensive than most bugs.

“BMSB will feed on tree fruit, vegetable crops, corn, soybeans, ornamental trees and shrubs. With such a varied diet, establishment isn’t limited by hosts,” she says.

Growers in the mid-Atlantic U.S. states have reported crop losses of up to 50 per cent due to damage caused by the BMSB so Fraser says Ontario growers need to be aware of the risks.

TOP: A key characteristic for distinguishing

BMSB from other stink bugs is the two white bands on each antenna; ABOVE: Identifying SWD requires examination under magnification (SWD female–left and male–right).

Step one for Ontario growers is to come to the pest management presentation on the first day of the convention. Fraser and Archeampong will be speaking at 9:30 a.m. in Room 206.  

JOIN US |

Management of Spotted Wing Drosophila— a New Pest of Tender Fruit Wednesday, February 20 / 9:30 am Room 206

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CRAFT BEER COMPETITION:

Highlighting Ontario's Growing Hop Sector

by Courtney Denard

42

NEW TO THE OFVC IN 2013 is the

Great Ontario Hopped Craft Beer Competition, organized by the Ontario Ministry of Agriculture, Food and Rural Affairs.

This exciting event sponsored by Goal Zero brings together some of the province’s most experienced hop growers and talented brewers. Evan Elford, New Crop Development Specialist with OMAFRA , says the Ministry was looking for a unique way to highlight local hop production at this year’s convention.

“Ontario’s local beer industry is up and coming so we thought what better way to promote the sector than with a friendly competition,” he says.

Participating in the competition are commercial brewers, hop producers and students in their graduating year of the accredited Ontario Brewmaster course. Each has been required to

develop an American Indian Pale Ale beer, which will be evaluated by a distinguished panel of judges.

Jason Deveau, Application Technology Specialist with OMAFRA, says five judges have been hand selected for the competition, representing a diverse cross section of the industry.

Most notably, the competition’s head judge is qualified by the Beer Judge Certification Program and has over 20 years of international experience.

The organizers aren’t giving away who they’ve chosen as the 2013 judging panel so show attendees will just have to come to the competition to find out.

Judges will be critiquing the beers on a number of different qualities including aroma, appearance, flavour and overall impression. All of these characteristics are equally important when creating delightfully flavoured ale says Elford.

The first place winner will be awarded a trophy in their honour as well as a permanent plaque to take home.

At the same time, all competing beer recipes will be posted on OMAFRA’s website following the show. Elford says this is so recipes can be shared amongst the brewers and made available for anyone interested in seeing what goes into an award winning ale. 

JOIN US |

The 2013 Great Ontario Hopped Craft Beer Competition Wednesday February 20 / 2:00 pm Room 203

43

OF VC Round Up

CONTINUED

Putting Farm Safety First

Take Centre Stage During Lunch

by Courtney Denard

by Steve Watt

AS BUSINESS OWNERS, growers are responsible for the

A NEW ADDITION FOR OFVC 2013 is the Demonstration

health and safety of every person who lives on, works at or visits the farm. While most Ontario growers agree that safety is a top priority, only one in 10 actually have a plan in writing.

The Farm Safety Association (FSA) is trying to change that by encouraging growers to complete an Ontario FarmSafe Plan as part of their farm’s risk management protocol.

For those not familiar with the FarmSafe Plan, Kristin Hoffman of the FSA will be speaking at the convention this year offering information and guidance on this crucial topic.

As a Health & Safety Consultant for the Counties of Haldimand and Niagara, Hoffman works with producers to eliminate workplace injuries and illnesses. Her mandate covers a wide range of topics from Avian Flu to heat stress to workplace violence, plus labour inspection blitzes and safety legislation.

On a provincial level, the FSA supports industry and government in developing standards, procedures and regulations to improve health and safety for the agriculture industrial sector.

Growers can access a broad range of products and services through the FSA, including print, video and digital materials, one-on-one training and consultation.

The organization also distributes a monthly e-newsletter capturing timely news, events and resources.

All of these materials can help growers boost productivity and profitability by working towards zero work-related injuries, illnesses and fatalities. 

stage in the trade show area. The stage features interactive discussions on finance and world crops and include delicious cooking demonstrations as well. Join us for a series of informative and entertaining mini-seminars over the lunch break on both Wednesday and Thursday.

To learn more about the Farm Safety Association and Ontario’s FarmSafe Plan, plan on attending this important presentation on Thursday, February 21 / 10:00 am / Room 204

44

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PRODUCT/ SERVICE

Agro-Culture LIQUID Fertilizers

Martin’s Apple Chips

A line of fertilizers that is carbon chelated, virtually eliminating soil tie-up.

A healthy and wholesome product, these chips are made from de-hydrated apples and have no other additives or preservatives and provide the satisfying crunch of a potato chip with none of the fat or salt.

AquaPulseSystems Chlorine Dioxide Water Treatment

Allied Tube & Conduit B O OT H # 6 01 PRODUCT/ SERVICE

Vine Training System A quick canopying style vineyard stake with a unique galvanized tubular design that is able to be driven into hard soil, resist corrosion and 100% recyclable.

BASF Canada Ltd. BOOTH # 302 PRODUCT/ SERVICE

ZAMPRO (fungicide registered product by BASF) Zampro offers a new dual mode of action for Downy Mildew and Late Blight control.

Best Packaging Systems Inc. B O OT H # 10 8 PRODUCT/ SERVICE

Niagara Vineyard Custom Work BOOTH # 627?

PRODUCT/ SERVICE

Vineyard Management Service Niagara Vineyard Custom Work (NVCW) provides a complete management service for your vineyard, looking after your needs from planting and harvesting to assisting with the sale of grapes.

Eco Pick is a piece of orchard equipment that replaces the ladder for most orchard tasks and is designed with worker safety, cost, efficiency and the environment in mind.

Vortex Packaging Niagara Inc. BOOTH # 820 PRODUCT/ SERVICE

Stackable baskets Ontariofresh.ca B O O T H # 12 8

Lidded, stackable fruit, berry and vegetable baskets that reduce shrink at retail and promote consumer pack sales.

PRODUCT/ SERVICE

Online Network and Marketing Ontariofresh.ca is a new, innovative online network and marketing service designed to help Ontario businesses buy and sell more local food.

Pace International BOOTH # 534 PRODUCT/ SERVICE

ecoFOG Thermofogging System & Services An effective and ecologically safer alternative for applying anti-scald products (diphenylamine & ethoxiquin) and fungicides (pyrimethanil, fludioxinil) to pome fruit.

48

PRODUCT/ SERVICE

Eco Pick

DS-10 Stretch Tape Machine The combined system of machine and tape will contain a pallet load equal to 80 gauge stretch wrap while offering a 95% source reduction and 100% ventilation.

AquaPulseSystems Chlorine Dioxide Water Treatment is an innovative means to treat water in many horticultural applications.

JOIN US FOR THE AWARD PRESENTATION Wednesday, February 20, 2013 12:45 PM Farm Credit Canada Demonstration Stage (in the tradeshow area)

Thanks to all participants!

Faces of OF VC 2012

49

Join FE AT U RE S PE A K E R

Alvin Law A S HE P RESEN T S

“the BEST

PROGRAM

I have EVER heard!”

MEMBER OF CANADIAN ASSOCIATION OF PROFESSIONAL SPEAKERS (CAPS) MEMBER OF GLOBAL SPEAKERS FEDERATION (GSF) MEMBER OF CANADIAN PROFESSIONAL SPEAKERS HALL OF FAME (HOF) CERTIFIED SPEAKING PROFESSIONAL (CSP)

Alvin’s Laws of Life

5 Steps to Successfully Overcome Anything!

We all have obstacles in life. It is ultimately our attitude that determines whether they block our path to success or strengthen us on our journey.

“I have never seen anything like this!”

“one of the top 3 presentations

I’ve attended in my career!”

“Thank you for allowing me to hear Alvin Law and change my perspectives!”

“In just one short hour you demonstrated, in both words and action, how “can-do” can be achieved!”

“[He is a] truly

FASCINATING

SPEAKER

to both witness and experience.”

“Today, I left the room knowing that I had just received the best education from you in attitude, in overcoming adversity & in celebrating one’s life!”

PRESENTED BY

Farmers’ Markets Ontario®

W E D N ESDAY, FE BRUARY 2 0, 2 0 13 Ba 50

SEE IT TO BELIEVE IT!

llroom D 3 :0 0 PM

This year, one move will make all The difference.

Your fruit and vegetables need strong protection and strategic care all season long, to reward you with a high-quality, profitable crop. That’s why growers like the powerful, flexible protection of new DuPont™ Fontelis™ fungicide.

Choosing Fontelis™, the next-generation Group 7 fungicide, is the crucial move in your 2013 disease management program. Fontelis™ stops disease in its tracks with preventative and residual action on apple scab, powdery mildew, botrytis and many other important diseases.

It’s time for a fresh start on disease management. It’s time for Fontelis™.

Questions? Ask your retailer, call 1-800-667-3925 or visit fontelis.dupont.ca As with all crop protection products, read and follow label instructions carefully.

The DuPont Oval Logo, DuPont™, The miracles of science™ and Fontelis™ are registered trademarks or trademarks of E. I. du Pont de Nemours and Company. E. I. du Pont Canada Company is a licensee. Member of CropLife Canada. © Copyright 2013 E. I. du Pont Canada Company. All rights reserved.

DuPont™ Fontelis™

Is Proud to announce that our Equipment and Technology lines will now be Sold and Serviced under the new brand;

Equipment lines include:

Grading/Sorting Lines

Mowers/Flail Choppers

Labelling

Water Treatment/Chlorine Dioxide Gen.

Labour Positioning Platforms

Mechanical Blossom Thinners/Hedgers

Custom Pack-house Equipment

Provide Agro will handle equipment sales, service and manufacturing activities including technical support and innovative development for the Bartlett group of Companies.

Our goal is to provide growers with the necessary equipment and technologies to compete in the global marketplace with products focused on efficiency, reliability and safety.

We are proud to support the OFVC and look forward to seeing you at our booth!

Family Owned. Family Operated. Proudly Canadian.

4825 Union Rd. Beamsville, On, Can L0R 1B1

www.provideag.ca

1.800.263.1287 905.563.8261 info@provideag.ca