hä? Winter 2017 – International

#GOEX

XPLORE

W I N T E R

2 017

”HÄ? WAS FOUNDED BACK IN 2006 BY MY BROTHER MAT. MAT AND I SPENT SOME TIME IN MAMMOTH MOUNTAINS TO SHRED THE PARK WHEN MAT HURT HIS BACK AND COULDN’T SNOWBOARD FOR SIX WEEKS. BACK THEN MAT HAD DREADLOCKS AND NEVER FOUND A BEANIE THAT DID FIT HIM WELL ENOUGH. BORED OF THE AMERICAN TELEVISION PROGRAM, HE DECIDED TO KNIT SOME HANDMADE BEANIES BY HIMSELF. THE WHOLE CREW WAS STOKED WITH THE SMOOTH STYLE AND FIT. BACK IN SWITZERLAND A LOT OF OUR FRIENDS IN THE SWISS SNOWBOARD SCENE WERE ASKING FOR ONE OF THOSE HANDMADE BEANIES. THAT’S HOW IT ALL STARTED AND WE NEVER THOUGHT THAT WE CAN GO ALL THE WAY TO THE POINT WHERE WE’RE AT RIGHT NOW. DURING THE LAST TEN YEARS OUR HÄ?FAMILY GREW A LOT AND PEOPLE WITH THE SAME PASSION JOINED US ON OUR JOURNEY. SOMETIMES WHEN MAT AND I SEE OUR CHILDHOOD HEROES – LIKE FREDI K., NICOLAS MÜLLER OR HEIKKI SORSA – SHREDDING WITH THE STUFF WE DESIGNED, MAT AND I ARE SMILING AT EACH OTHER AND CAN HARDLY BELIEVE IT. WE ARE VERY PROUD TO BE A PART OF SOMETHING THAT WE STARTED WITH OUR OWN HANDS AND FROM WHAT EMERGED SOMETHING BIGGER THAN JUST PRODUCTS AND LABELS. HÄ? BECAME A CREW OF FRIENDS WITH TONS OF FUN TIMES. IN WINTER TIME WE ARE SHREDDING TOGETHER THE WAIST DEEP POWDER, DURING SUMMER WE ARE ON THE HUNT FOR THE NEXT PERFECT SURF SESSION. YOU BARELY SEE ONE OF US ALONE – NOWHERE. ALL THOSE MOMENTS WE SPEND TOGETHER CREATE A LOT OF GOOD IDEAS AND INFLUENCE OUR PRODUCT LINES A LOT. OUR TEAM RIDERS AND OTHER HÄ?FAMILY MEMBERS, LIKE PHOTOGRAPHERS AND DESIGNERS, ARE WORKING CLOSELY WITH US. TOGETHER WE CREATE NEW STYLES, WHICH MAKE THE NIPPLE DEEP POWDER DAYS EVEN MORE FUN. WE WILL CONTINUE TO MAKE SOME OF THE NICEST HEADWEAR PRODUCTS OUT THERE AND ARE ALREADY CURIOUS WHERE THE JOURNEY WILL TAKE US. HOP IN AND JOIN US ON OUR TRIPPY JOURNEY!“

SEBI BUMANN, CO-FOUNDER.

BEANIES

BEANIES ARE THE HEART OF OUR COLLECTION. THE TWO RESPECTIVELY FOUR LAYERS OF FABRIC WILL KEEP YOUR HEAD WARM IN THE FREEZING COLD AND MAKE SURE YOU CAN KEEP RIDING THE DEEPEST POW.

BLACK

BLACK MEL

BLACK GREY

RED MEL

TEAM

1 BEANIE, 2 STYLES – 100% SOFT ACRYLIC – ONE SIZE FITS ALL

BLACK

BLUE

RED

SMOKE

80% SOFT ACRYLIC, 20% COTTON – LEATHER PATCH – ONE SIZE FITS ALL

BLACK MEL

CAMEL

FROST GREY

BLACK

KNIT

1 BEANIE, 2 STYLES – 100% SOFT ACRYLIC – ONE SIZE FITS ALL

BLACK

RED

GREEN

BLUE

SOLID

1 BEANIE, 2 STYLES – GOGGLE BAG SYSTEM – 100% SOFT ACRYLIC – ONE SIZE FITS ALL

BLACK

TRUE NAVY

BORDEAUX

GREY

SIMPLE

1 BEANIE, 2 STYLES – 100% SOFT ACRYLIC – ONE SIZE FITS ALL

BLACK

BORDEAUX

SILT GREEN

BROWN

MELANGE

LEATHER PATCH – 100% SOFT ACRYLIC – ONE SIZE FITS ALL

BLACK

GREEN

ICE BLUE

RED

ROOKIE

100% SOFT ACRYLIC – 4 LAYERS FOR EXTRA WARMTH – ONE SIZE FITS ALL

#GOPL

LACES

NECKWARMERS

DO YOU KNOW THE FEELING OF HAVING A REALLY COLD FACE? WE DON’T! WITH OUR NECKWARMERS YOU WILL ALWAYS STAY WARM AND COSY.

BLACK

GREY

WHITE

WHITE ROOM

WELLNESS

100% EXTRA SOFT POLAR FLEECE – LEATHER PATCH – ONE SIZE FITS ALL

BLACK

FIRST LINE

DARK STORM

GREY

POLAR FLEECE

100% POLAR FLEECE – PRINT ON POLYESTER – POLAR FLEECE LINING – ONE SIZE FITS ALL

BLACK

BORDEAUX

SILT GREEN

BROWN

MELANGE

100% SOFT ACRYLIC – LEATHER PATCH – ONE SIZE FITS ALL

BLACK

RED

SILT GREEN

GREY

REVERSIBLE

OUTSIDE LAYER 100% SOFT ACRYLIC, INSIDE LAYER 100% POLAR FLEECE – EXTRA SOFT LEATHER PATCHES ON BOTH SIDES – ONE SIZE FITS ALL

EMERALD

BLACK

BLUE

SOLID TUBE

95% COTTON, 5% LYCRA – WOVEN LOGO – ONE SIZE FITS ALL

MAX

SNOW VOLCANO

SILVANO SIGNATURE TUBE 95% COTTON, 5% LYCRA – WOVEN LOGO – ONE SIZE FITS ALL

BLACK

THE X

1 NECKWARMER, 2 STYLES – ONE HALF 95% COTTON & 5% LYCRA, OTHER HALF 100% POLAR FLEECE – WOVEN LOGO ON TUBE, EMBROIDERED LOGO ON POLAR FLEECE – ONE SIZE FITS ALL

#STAYW

WARM

HOODS

WHEN FUNCTIONALITY MEETS STYLE - THIS IS WHAT‘S EMERGING FROM IT! DESIGNED BY OUR TEAM RIDER LEVI LUGGEN. LEVI IS OUT THERE IN THE FREEZING COLD EVERY DAY, NO MATTER WHAT CONDITIONS. IT COMES IN TWO WAYS AND FITS EVEN OVER YOUR HELMET.

THE LEVI

THE LEVI DELUXE

THE LEVI

INTEGRATED NECKWARMER WITH ELASTIC CINCH ON THE BACK – 4 CINCHES ENSURE A PERFECT FIT – FULL HEAD COVERAGE – LEATHER PATCHES – THE LEVI: 100% POLAR FLEECE – THE LEVI DELUXE: 80% COTON & 20% POLYESTER (SUPER WARM 420 GSM) PLUS WELLNESS FUR FLEECE NECKWARMER & LINING

MASKS

ALL OUR TEAM RIDERS LOVE THE MASKS. THE NINJA MASK COMBINED WITH THE WARM POLAR FLEECE GUARANTEES A PERFECT FIT. THE DAY GETS WARMER? NO WORSE, JUST FLIP THE NINJA MASK INSIDE AND YOU HAVE A NECKWARMER. FITS PERFECTLY UNDER YOUR HELMET!

BLACK

FIRST LINE

THE MASK

DARK STORM

NINJA MASK ON TOP, POLAR FLEECE NECKWARMER ON THE BOTTOM – FITS UNDER ALL HELMETS AND BEANIES – PRINT ON POLYESTER – POLAR FLEECE LINING – FULL HEAD COVERAGE – ONE SIZE FITS ALL

WHITE ROOM

THE MASK WELLNESS

NINJA MASK ON TOP, WELLNESS POLAR FLEECE NECKWARMER ON THE BOTTOM – FITS UNDER ALL HELMETS AND BEANIES – PRINT ON POLYESTER – POLAR FUR FLEECE LINING – FULL HEAD COVERAGE – ONE SIZE FITS ALL

WEST

WE ARE VERY PROUD TO ANNOUNCE A COLLAB WITH WEST SNOWBOARDS. WEST AND HÄ? HAVE A LOT OF THINGS IN COMMON – SMALL SWISS BRANDS, THE FOCUS ON HIGH QUALITY PRODUCTS & A BUNCH OF FRIENDS PRODUCING AWESOME THINGS TO MAKE THE ALREADY ENJOYABLE DAYS IN THE MOUNTAINS EVEN MORE FUN. DAVID LAMBERT DESCRIBES WEST AS FOLLOWS: “ECLECTIC BUT UNIFYING, RECKLESS BUT RESPECTFULL, PASSIONATE BUT OPEN MINDED, IT‘S HOW WE SEE LIFE, IT‘S HOW WE RIDE!“. THIS APPLIES TO HÄ? AS WELL AND WE ARE HAPPY TO PARTNER UP WHITH WEST SNOWBOARDS!

THE WEST

SIX CARRO X HÄ?

THE WEST & SIX CARRO X HÄ?

THE DESIGN BY OUR TEAM RIDER MIKE „AEMKA“ KNOBEL AND THE SHAPE SPEAK LOUDER THAN WORDS! IF YOU LOOK CLOSELY AT THE SIX CARRO YOU WILL NOTICE A WIDE NOSE TO HELP YOU FLOAT, A SHORT TAIL TO PUT YOUR BALANCE WHERE IT NEEDS TO BE AND A SUBTLE CURVE TO MAKE IT STABLE. NOW IMAGINE YOURSELF ON THAT BOARD ON A BIG POWDER DAY! AND WHAT DO YOU NEED ELSE ON A BIG POWDER DAY? YES! THE PERFECT MASK TO KEEP YOU WARM SO YOU CAN RIDE UNTIL DAWN. THE MASK IS 100% SOFT ACRYLIC WITH A THIN AND REALLY SOFT FLEECE LINING.

HEADBANDS

A HEADBAND IS THE PERFECT ACCESSORY FOR THE COOLER MORNINGS IN FALL WHERE A BEANIE IS STILL TOO WARM TO WEAR. IT FITS EASILY IN YOUR POCKET AND REPRESENTS THEREFORE A MUST HAVE FOR THE SLOPES AS WELL. AFTER THE LAST RUN YOU TAKE THE HELMET OFF AND YOU HAVE SOMETHING STYLISH TO WEAR!

BLACK

WHITE

SILT GREEN

ICE BLUE

BLACK MEL

BORDEAUX

FLEECE

UNISEX – 100% SOFT ACRYLIC – POLAR FLEECE LINING – FITS IN ALL COMMON JACKET POCKETS – ONE SIZE FITS ALL

RIDE HOODIES

OUR LINE OF HOODIES WAS INFLUENCED A LOT BY OUR TEAM OF SNOWBOARDERS AND SKIERS. THE RIDE HOODIES, ESPECIALLY, HAVE BECOME MORE AND MORE FUNCTIONAL THANKS TO THEIR INPUT. THEY FEATURE A BUILT-IN NECKWARMER, A MUSIC POCKET, A SMALL POCKET ON THE LEFT SLEEVE FOR SKI PASSES AND A SUPER WARM 420G FABRIC.

NAVY

BLACK

RIDE

UNISEX – 80% COTTON, 20% POLYESTER – SUPER WARM 420 GSM – INTEGRATED NECKWARMER –MUSIC POCKET – ARM POCKET FOR YOUR TICKET – BAGGY FIT FOR SHREDDING – DRAWSTRING AROUND THE HEM – HOOD WITH DRAW STRING AND NECKWARMER ALLOW FULL HEAD COVERAGE

STREET HOODIES

OUR STREET HOODIES AND SWEATERS COME WITH LOTS OF STYLE AND UNIQUENESS. THE 280 GSM FABRIC GUARANTEES A PERFECT FIT FOR YOUR DAILY BUSINESS.

M – BLACK

M – NAVY

W – BORDEAUX

W – BLACK

STREET

MEN: 80% COTTON & 20% POLYESTER – 280 GSM – HIDDEN BAG – LEATHER PATCH WOMEN: 80% COTTON, 20% POLYESTER & FULL WELLNESS FUR FLEECE– 280 GSM – FLEECE LINING IN THE HOOD & KANGAROO BAG – LEATHER PATCH

SILVANO SIGNATURE ”SILVANO ZEITER IS CURRENTLY ONE OF THE BEST SNOWBOARD PHOTOGRAPHERS. ALL THE BIG NAMES LIKE NICOLAS MÜLLER, FREDERIK KALBERMATTEN, JAKE BLAUVELT AND MANY MORE ARE WORKING WITH SILVANO AND CREATE SOME PRETTY IMPRESSIVE SHOTS DURING THE WINTER MONTHS. FOUR YEARS AGO SILVANO CAME UP WITH THE IDEA TO PRINT SOME OF HIS SHOTS ONTO T-SHIRTS AND SINCE HE IS ONE OF OUR BEST FRIENDS, WE WERE TOTALLY UP FOR IT. IN 2013 THE „SILVANO SIGNATURE LINE“ WAS LAUNCHED SUCCESSFULLY. THIS YEAR WE HAVE CHANGED THE PRINTING TECHNIQUE TO MAKE THE PRINTS LOOK MORE REALISTIC, BUT WITHOUT LOSING THAT SPECIAL VINTAGE LOOK SILVANO IS LOOKING FOR. WE ALSO ADDED A VARIETY OF DIFFERENT PRODUCTS WHICH SILVANO DESIGNED. EACH SHOT PRESENTS ONE OF HIS BEST MOMENTS FROM LAST SEASON. AT THIS POINT WE WANT TO THANK SILVANO FOR LETTING US PRINT SOME REAL ART ONTO OUR PRODUCTS!” – MAT AND SEB

SHIRTS

UNISEX – 65% SOFT COTTON & 35% ELASTIC POLYESTER – VINTAGE LOOK –PRINTED ART – UNISEX – 180 GSM

POWDER HEAVEN

GO PLACES

EYECATCHER

OUT THERE

#HAEF

FAMILY

HÄ?FAMILY SNOWBOARD MATHIEU SCHAER, MAX BURI, MARIO KÄPPELI, MARCO SMOLLA, LEVI LUGGEN, FREDERIK KALBERMATTEN, JONAS BOESIGER, ALESSANDRO BOYENS, AUREL ANTHAMATTEN, MARCO SCHWAB, CELIA PETRIG, LEANDRO EIGENSATZ, BERNHARD KRAXNER, FRIEDL MAY, MARTIN SEILER, FÉFÉ PELLACANI, SAM SCHAER, JULIEN EMCH, MICHAEL SCHÄRER, CEDI SCHUMACHER, JEREMIAH SCHWERY, PASCAL ANNEN, WILLIAM ARNOLD, MATTHIAS SCHWESTERMANN, TALHA KARAKOCA, NOAH VICKTOR, PHILIPPE HÄNNI, ANDREAS ARN, JULIAN FÜRSINGER, ARIANA BELLWALD, ANGELO WERLEN, PHILIPP ZURBRIGGEN, MAXIME JACCOUD, SEBI BUMANN, MAT BUMANN

FREESKI LISA ZIMMERMANN, LUCA SCHULER, YANNIC LERJEN, JP FURRER, NICO VUIGNIER, ALESSANDRO JOSSEN, PHILO BAIR, FABIAN BRAITSCH, MAXI NOPPENEY, REGINA RATHGEB, ISABEL SALZMANN, MATHIAS OBMASCHER, ANTHONY VUIGNIER, MARCO DEL PONTE, JACQUES SUMMERMATTER, ANDREAS BURRI, LUKAS BITSCHNAU, PHILIPP BAUMGARTNER, SAMUEL BAUMGARTNER, ANTONIN MAUDRY, ANDREAS SEILER

CREATIVE SILVANO ZEITER, MIKE KNOBEL, JEFFREY GABRIEL

HÄ?WEAR GMBH, AMSELWEG 8, 3939 VISP, SWITZERLAND INFO@HA-WEAR.COM CELL MAT: +41 (0)79 516 06 76 COPYRIGHT HÄ?WEAR GMBH 2016