Hä? Winter 2019 - EU Catalogue

SWISS DESIGNED HIGH QUALITY HEADWEAR WINTER 2019

#GOEXPLORE

”In 2006 hä? was founded by my brother Mat. We spent some time in Mammoth Mountains to shred the park when Mat hurt his back and therefore wasn‘t able to snowboard anymore for six weeks. Back then Mat had dreadlocks and never found a beanie that did ft him well enough. Bored of the American tv, he decided to knit some beanies by himself. The whole crew was stoked on the smooth style and fit.

That’s how it all started and we never thought that we can go all the way to the point we are at right now. During the last ten years our hä?family has grown a lot and people with the same passion joined us on our journey. Watching our childhood heroes – like Nicolas Müller or Heikki Sorsa – shredding with the stuff we designed, Mat and I are smiling at each other and can hardly believe it. We are very proud to have started something with our own hands that evolved to something bigger than just a label. Hä? became a family.

Our team riders and hä?family members are working closely with us, which leads to constant improvement of functionality and style of our products. Together we create new styles to make your days out in the cold as fun as possible. As as Swiss brand we go in for quality. We will continue to produce high quality headwear and are curious to see where hä? will take us. Hop in and join us on our journey!“ Sebi Bumann, Co-founder.

SWISS DESIGNED HIGH QUALITY HEADWEAR During the winter months the Swiss Alps are a tough environment. We are happy to call those mountains our home and spend day after day in harsh conditions. This leads to a steady innovation and improvement of our products, from which emerges the high quality of our head wear.

We focus on high quality, but transperancy and a fair production are just as important to us.

SKINTEX® active care treated winter accessories all become active clothes playing an important role in your skincare needs. Microcapsules are filled with high-grade care ingredients which are released gradually onto the skin, keeping it moisturized during the cold and dry winter days. The effects can last over several washes.

Polycolon® is a highly functional fabric. Our team riders are really stoked about its functionality as a first layer. Polycolon® gets rid of uncomfortable moisture from the skin and stays dry, is really light and guarantees highest wearing comfort. It‘s dry when it‘s wet – it‘s warm when it‘s cold!

Cashmere is considered to be the most luxurious of natural fibres. It is extremely lightweight and comfortable. Cashmere adopts to temperature, due to the high moisture content of the wool. In the winter it will keep you warm and insulated, yet it will ensure you stay cool in the summer. Cashmere is also extremely long lasting.

Merino is a really fne and soft natural fber. The Merino Wool absorbs moisture vapour, which means less sweat on your body. It even absorbs the odours from sweat. It is also an active fiber that reacts to changes in body temperatures. You will stay warm when it‘s cold and it helps you to cool when it‘s hot!

Dralon® provides softness and warmth. This synthetical fiber ensures stability and shape retention. But it doesn‘t only keeps your accessory in shape, it guarantees a high lightfastness in any colour. Moreover products made of Dralon® are crease-resistant, easy to clean and are quick to dry.

Acrylic fabrics dehumidify very quickly. The synthetical fibre provides in cold weather excellent insulation and warmth. It is not only warmer than a lot of other fabrics, as for example cotton, it is also really light. Therefore products made of acrylic have a high wearing comfort.

T J

ThinsulateTM insulation works by trapping air molecules between you and the outside. The more air a material traps in a given space, the greater its insulating value.

Because the microfibres in ThinsulateTM insulation are far finer than other fibres, they trap more air in less space, which naturally makes it a better insulator.

Our quick dry jacquard fabric is very breathable. The composition of 95% polyester and 5% lycra makes sure every product has a very high wearing comfort.

The polyester ensures durability, moisture transport and will keep you warm. The 5% lycra ensures elasticity which guarantees a perfect fit.

Everything started in the South of Switzerland. Some of our products are still hand-crocheted in the beautiful valley called Wallis. Surrounded by the highest mountains of Switzerland, our grandma, mother and friends are still working daily on some of the nicest products we have (available only in Switzerland.

Made in Europe! – this counts for the biggest part of our products. We are working intensly together with a small family-owned business closed to Łódź. The quality standards in Poland are incredibly high. With our common passion for accessories and highly functional fabrics we definitely pushed our products to the next level.

For years we are working successfully in India. Some of our best neckwarmers are made in the South of India, where temperatures are really high all year around. This effort, the nice fabrics and the longstanding experience ensure we can produce some of the finest head wear you can find on the market.

Handmade! The products with this smart button are hand-crocheted. These high quality products are made with lots of love and passion.

Cotton is a natural fiber which is warm and comfortable. Cotton absorbes a lot of unwanted moisture. Therefore it is best as an outside layer in combination with a breathable fiber on the inside, such as Polycolon®.

ONE x TWO

RR ERGO

One X Two! You get one product but can use it at least in two different ways. With only a flick of your wrist you can transform this product in a different style or another product with different features and benefts.

Reversible! - Flip your product inside out and you have a different colour way!

Ergo-fit – This product has a very special style to make sure it fits better to your head or body shape. The ergo-fit ensures a higher functionality than other comparable products on the market.

Lining – An additional fleece lining guarantees a even higher wearing comfort. We use a very fine and warm polyester polar fleece which makes sure you can stay much longer out in the cold.

1-3

Level 1 warmth – This product will keep you warm but not necessarely on the coldest of winter‘s days. It is meant for the spring days in the park where the wind might be still cold and the sun is getting strong every day. Additionally, this product is perfect for hiking and mountain tours, where you want to wear light fabrics.

Level 2 warmth – This product will keep you warm and cozy for nearly every kind of condition during a winter. The majority of our products regarding warmth are level 2. From the first to the last snowfall you will be happy with a product of level 2.

Level 3 warmth – This product is meant for the outdoor enthusiasts which don‘t mind to go out when it‘s icy cold. Are you somebody who doesn‘t mind to shred some powder when the sun is not shining and it‘s stormy? Than this is your level! The cold has no chance with one of these products!

BEANIES Beanies are the heart of our collection and each winter, together with our team riders, we are constantly looking to improve our assortment of beanies.

No matter if you are going for a walk in the city on a winter day, riding down a mountain or going for a mountain tour, our beanies won‘t let you down.

T ONE x TWO

ERGO

1

2

3

DRIFTER MERINO

Grey

Red

Navy

Brown

Khaki

Dark Grey

Unisex – Highly Functional Combination of 50% Merino & 50% Dralon® – 1 Beanie, 2 Styles – Made in Europe – One Size Fits All ONE x TWO

2

ELEMENTS

Grey

Saphir

Bordeaux

Black

Unisex – 100% Warm Acrylic – Elements Pattern In-& Outside – 1 Beanie, 2 Styles – Made in Europe – One Size Fits All ONE x TWO

2

NAVIGATOR

Red

Green

Jeans

Dark Grey

Brown

Black

Unisex – 100% Warm Acrylic – 1 Beanie, 2 Styles – Made in Europe – One Size Fits All ONE x TWO

2

PROWLER

Khaki

Bordeaux

Blue

Grey

Brown

Black

Unisex – 100% Warm Acrylic – Big Logo – Faux Leather Patch – Made in Europe – One Size Fits All

2

TEAM

Olive

Bordeaux

Grey

Navy

Black

Unisex – Highly Functional Polycolon Linig – 70% Cotton & 30% Polycolon – Highly Adaptable Knitting Structure – 1 Beanie, 2 Styles – Made in Europe – One Size Fits All ERGO

ONE x TWO

2

SEVERIN VAN DER MEER PRO MODEL Severin is one of the most stylish riders out there. His last video parts speak for itself. Transworld snowboarding, one of the most prestigious snowboarding mags out there, nominated Severin last winter for Rookie of the Year.

It was pretty clear, that we listened to Severin and his idea of a new beanie.

And it was worth it! We love The Sevi! The beanie is very comfortable and made for the biggest powder days. Severin also included one of his other big passions – Fishing!

THE SEVI

Beige

Grey

Navy

Black

Unisex – 100% Warm Acrylic – Pro Model of Severin van der Meer – Made in Europe – One Size Fits All

2

RAMBLER

White

Gold

Bordeaux

Grey

Brown

Black

Unisex – 90% Lambslock & 10% Warm Acrylic – Made in Europe – Faux Leather Patch – One Size Fits All

2

CRAGSMAN CASHMERE

Beige

Black

Unisex – 5% Caschmere, 10% Merino, 35% Acrylic & 50% Viscose – Made in Europe – Faux Leather Patch – One Size Fits All

2

STROLLER

Grey

Beige

Rose

Ice Blue

Bordeaux

Black

Unisex – 100% Warm Acrylic – Thick Yarn for Handmade Look –Black Polar Fleece Lining for Extra Warmth – Faux Leather Patch – Made in Europe – One Size Fits All

3

EXPLORER

Light Grey

Taupe

Glass

Grey

Jeans

Black

Unisex – 100% Warm Acrylic – Made in Europe – Faux Leather Patch – One Size Fits All

2

ADVENTURER

Grey

Bordeaux

Khaki

Brown

Navy

Black

Unisex – Thinsulate TM Insulation – 100% Warm Acrylic – Made in Europe – One Size Fits All

T

ONE x TWO

2

PROTECTOR

Grey Mel

Blue Mel

Black Polycolon

Black

Unisex – 100% Highly Functional Polycolon® or 100% Micro Polar Fleece – Perfect for Mountain Tours Due to It‘s High Breathability – Fits under Your Helmet – Made in Europe – One Size Fits All ERGO

1

YOUNGSTER

Turquoise

Beige

Rose

Grey

Black

Two to Seven Years Old Kids – 1st Row: Polar Fleece Lining – 2nd Row: Thinsulate TM Insulation – 100% Warm Acrylic – Made in Europe – One Size Fits All

T

2

NECKWARMERS Do you know the feeling of having a really cold face? We don‘t! With our functional neckwarmers you will always stay warm and cosy.

T ONE x TWO

ERGO

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1

RR 2

3

DRIFTER MERINO

Grey

Beige

Olive

Bordeaux

Navy

Gun Metal

Unisex – Highly Functional 100% Extra Fine Merino Wool – Two Layers – Faux Leather Patch – Made in Europe – One Size Fits All ONE x TWO

2

TEAM

Grey

Bordeaux

Olive

Black

Navy

Unisex – Highly Functional Polycolon Lining – 50% Acrylic, 50% Cotton –Highly Adaptable Knitting Structure – Ergo-Fit that Wraps Round Your Shoulder – Faux Leather Patch – Made in Europe – One Size Fits All ERGO

ONE x TWO

2

POLAR FLEECE

Grey

Magnolia

Black

CV

Monument

Unisex – 100% Soft Polar Fleece – Embroidered Logo – Artist Line: Photo Print on Polyester 5% & Soft Polar Fleece 95% – Wovon Label – Made in India – One Size Fits All ERGO

2

Lisa Zimmermann Pro Model In 2012 Lisa joined the hä? family. Since then she won tons of competitions, including the X Games and the World Championship. From the first day on, Lisa was in love with our wellness neckwarmer. Last year she came up with a new idea, which was even more fluffy: The Stroller!

Next year‘s stroller is even better: The new SKINTEX® active care treated lining of the Stroller keeps your skin moisturized. Microcapsules are filled with high-grade care ingredients which are released gradually onto the skin and can last over several washes. The Stroller isn’t only very fashionable, but also keeps you warm, comfy and keeps your skin fresh and moisturized.

STROLLER

Grey

Rose

Blue

Black

Unisex – 100% Warm Acrylic – Thick Yarn for Handmade Look – Wellness Polar Fleece Lining for Extra Warmth – Faux Leather Patch – Made in Europe – One Size

3

RAMBLER

Beige

Grey

Red

Black

Unisex – 90% Lambslock & 10% Warm Acrylic – Polar Fleece Lining - Made in Europe – Faux Leather Patch – One Size Fits All

2

WELLNESS

White

Grey

Black

Van der Tube

Felskinn

Holy Leaf

Unisex – 100% Wellness Polar Fleece – Faux Leather Patch – Artist Line: Photo Print on Polyester 5% & Wellness Fleece 95% – Wovon Label – Made in India – One Size Fits All ERGO

3

REVERSIBLE

Light Grey

Bordeaux

Blue

Black

Unisex – Reversible & Double Colour – 100% Polar Fleece – Two Layers – Ergo-Fit that Wraps Round Your Shoulders – Faux Leather Patch – Made in Europe – One Size ERGO

RR

ONE x TWO

2

THE X

Van der Tube

CV

Magnolia

Black Unisex – 1 Neckwarmer, 2 Styles – One Half Very Breathable and Quick Dry Jacquard Tube (95% Polyester, 5% Lycra) – Other Half 100% Polar Fleece/Photo Print on Polyester 5% & 95% Polar Fleece – Made in India – One Size Fits All J

ONE x TWO

2

THE ARCTIC

Blue Mel

Black Mel

Black

Unisex – Highly Functional Composition of 92% Polyester & 8% Elasthan – Made in Europe – One Size Fits All

2

THE BLACK JAC.

Black

Unisex – Quick Dry Jacquard of 95% Polyester & 5% Lycra – Made in India – One Size Fits All J

1

YOUNGSTER

Wellness

Blue Mel

Black Mel

Black

Black

Two to Seven Years Old Kids – Same Fabrics as Adult Variants – Made in Europe & India – One Size Fits All ERGO

J

ONE x TWO

2

3

MASKS & HOODS When functionality meets style - this is what you get! Our team riders love our masks and hoods. Next to a ton of style you‘ll get the best wearing comfort. Our highly functional hoods and masks will keep you warm in any kind of condition!

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ONE x TWO

1

ERGO

2

3

THE MASK

Holy Leaf

Felskinn

Top: Highly Functional Quick Dry Jacquard of 95% Polyester & 5% Lycra. Bottom: Wellness Polar Fleece Neckwarmer. Fits under Your Helmet.

Monument

Black

Top: Highly Functional Quick Dry Jacquard of 95% Polyester & 5% Lycra. Bottom: Polar Fleece Neckwarmer. Fits under Your Helmet.

Unisex – Full Head Coverage – Fold Top Part Inward to Wear as a Neckwarmer Only – Artist Line: Photo Print on Polyester – Fits under Your Helmet – Made in India – One Size Fits All J

ERGO

ONE x TWO

1

2

THE NINJA

Monument

Black

Unisex – Highly Functional Quick Dry Jacquard of 95% Polyester & 5% Lycra – Full Head Coverage – Fold Top Part Inward to Wear as a Neckwarmer Only – Fits under Your Helmet – Embroidered Logo – Made in Europe & India – One Size Fits All J

ERGO

ONE x TWO

1

THE LEVI

Black

Fits over Your Helmet – Integrated & Adjustable Neckwarmer –Several Buckles Ensure a Perfect Fit – Full Head Coverage – Leather Patch – Made in India ONE x TWO

ERGO

2

THE SLIM

Grey

Unisex – Integrated & Adjustable Neckwarmer –Several Buckles Ensure a Perfect Fit – Full Head Coverage – Leather Patch – Made in India ONE x TWO

ERGO

2

THE SIMPLE

Black

Unisex – Integrated Neckwarmer 100% Quick Dry Jacquard –Buckles Ensure a Perfect Fit – Full Head Coverage – Leather Patch – Made in India ONE x TWO

ERGO

2

Jonas Boesiger Pro Model Jonas is a machine, there are no other words to describe him. His trick repertoire seems endless! He won the Swiss Championships several times and also stood on top of the podium at the Junior World Championships. We can‘t wait to see him at the upcoming Olympics.

Jonas thinks always ahead, what trick he could learn next to make his dream of a perfect run come true. He is very passionate about snowboarding and every aspect of it. No wonder he was all in when we came up with the idea to do a pro model together. He invented The JB, a very functional accessory, which stays always where it‘s supposed to be.

THE JB

Grey

Navy

Olive

Black

Unisex – Fits under Your Helmet – Jonas Boesiger Pro Model – Connected 100% Extra Fine Merino Neckwarmer with 100% Acryl Beanie – Made in Europe ERGO

2

HEADBANDS & KNITS A headband is the perfect accessory for the cooler mornings in fall, where a beanie might still be too warm to wear. It fits easily in your pocket and represents therefor a must have for the slopes as well. After the last run you take the helmet off and have something stylish to wear! Our knits have been designed to keep you comfy on the cold and dark winter days.

ONE x TWO

2

CASHMERE

Beige

Black

Unisex – 5% Caschmere, 10% Merino, 35% Acrylic & 50% Viscose – Made in Europe – Faux Leather Patch – One Size Fits All

2

MERINO

Grey

Kaki

Navy

Brown

Black

Unisex – Highly Functional Combination of 50% Merino & 50% Dralon® – 1 Beanie, 2 Styles – Made in Europe – One Size Fits All ONE x TWO

2

Protector

Navy Mel

Black Mel

Black

Unisex – Fits under your Helmet – For Sports Enthusiasts – Highly Functional Composition of 92% Polyester & 8% Elasthan – Made in Europe – One Size Fits All

2

RAMBLER

White

Beige

Gold

Bordeaux

Grey

Black

Unisex – 90% Lambslock & 10% Warm Acrylic – Made in Europe – Fits in All Common Jacket Pockets – Faux Leather Patch – One Size Fits All

2

WELLNESS

Purple Haze

Ice Blue

Dark Grey

Black

Unisex – 100% Warm Acrylic – Wellness Polar Fleece Lining – Fits in All Common Jacket Pockets – Made in Europe – One Size Fits All

3

STROLLER

Rose

Grey

Navy

Black

Unisex – 100% Warm Acrylic – Thick Yarn for Handmade Look – Wellness Polar Fleece Lining for Extra Warmth – Faux Leather Patch – Made in Europe – One Size

3

KIDS

Rose

Saphir

Two to Seven Years Old Kids – 100% Warm Acrylic – Polar Fleece Lining – Faux Leather Patch – Fits in All Common Pockets – Made in Europe – One Size Fits All

2

KNITS

Roamer

Wayfarer

Unisex – 100% Warm Acrylic – Faux Leather Patches – Made in Europe – One Size Fits All ONE x TWO

2

ARTIST LINES

Silvano is one of the best snowboard photographers. He spends his winter with some of biggest legends of our sport like Nicolas Müller, Fredi K, Jake Blauvelt and many more. He follows them arround on their adventures and often stands out there in the cold for several hours. Silvano knows what‘s best to stay warm and influences our products a lot.

Linus aka „Dany Dice“ is an amazing artist. His illustrations, wall paintings and clothing collections have been influencing tons of people in one or the other way. We are very proud to announce a collaboration with Dany Dice.

At this point we want to thank Silvano & Linus once again for letting us print some real art onto our products - thanks boys!

1

2

3

MEMORY

White

Black

Silvano Signature – Unisex – 65% Soft Cotton & 35% Elastic Polyester – Vintage Look – Printed Art – 180 GSM – S/M/L/XL

1

RING

White

Black

Silvano Signature – Unisex – 65% Soft Cotton & 35% Elastic Polyester – Vintage Look – Printed Art – 180 GSM – S/M/L/XL

1

KING COBRA

White

Black

Unisex – 65% Soft Cotton & 35% Elastic Polyester – Vintage Look – Printed Art – 180 GSM – S/M/L/XL

1

WHALES

White

Black

Unisex – 65% Soft Cotton & 35% Elastic Polyester – Vintage Look – Printed Art – 180 GSM – S/M/L/XL

1

HOODIES Our line of hoodies was influenced a lot by our team of snowboarders and skiers. The ride hoodies, especially, have become more and more functional thanks to their input. They feature a built-in neckwarmer, a music pocket, a small pocket on the left sleeve for ski passes and a super warm 300g fabric.

The Street Hoodies look basic but come with uniqueness and style. The 280g fabric is perfect for your daily business.

ERGO

ONE x TWO

2

3

RIDE HOODIES

Water-Repellent Layer on the Backside

Music Pocket

Integrated & Removable Neckwarmer

Pocket for Your Season Pass

Bordeaux

Grey Mel

Navy

THE QUESTION Unisex – 80% Cotton & 20% Polyester – Integrated & Removable Neckwarmer – Music Pocket – Arm Pocket for Your Ticket – Water-Repellent Layer on the Back – Drawstring around the Hem – Hood with Draw Strings – Baggy Fit – Made in Europe Black

ONE x TWO

ERGO

3

MOUNTAINS

Grey Mel

Bordeaux

Black

Unisex – 80% Cotton & 20% Polyester – Integrated & Removable Neckwarmer – Music Pocket – Arm Pocket for Your Ticket – Water-Repellent Layer on the Back – Drawstring around the Hem – Hood with Draw Strings – Baggy Fit – Made in Europe ONE x TWO

ERGO

3

DANY DICE

Grey Mel

Navy

Black

Unisex – 80% Cotton & 20% Polyester – Integrated & Removable Neckwarmer – Music Pocket – Arm Pocket for Your Ticket – Water-Repellent Layer on the Back – Drawstring around the Hem – Hood with Draw Strings – Baggy Fit – Made in Europe ONE x TWO

ERGO

3

EXPLORER

Bordeaux

Navy

Black

Unisex – 80% Cotton & 20% Polyester – Integrated & Removable Neckwarmer – Music Pocket – Arm Pocket for Your Ticket – Water-Repellent Layer on the Back – Drawstring around the Hem – Hood with Draw Strings – Baggy Fit – Made in Europe ONE x TWO

ERGO

3

STREET HOODIES

MOUNTAIN COMPASS

Bordeaux

Grey Mel

Black

Unisex – 80% Cotton & 20% Polyester – Hood with Draw Strings – Made in Europe ONE x TWO

ERGO

2

SUNRISE

Bordeaux

Grey Mel

Navy

Unisex – 80% Cotton & 20% Polyester – Hood with Draw Strings – Made in Europe ONE x TWO

ERGO

2

THE BULB

Grey Mel

Navy

Black

Unisex – 80% Cotton & 20% Polyester – Hood with Draw Strings – Made in Europe ONE x TWO

ERGO

2

#HAEFAMILY

SNOWBOARD

Mathieu Schaer, Severin Van Der Meer, Max Buri, Jonas Boesiger, Mario Käppeli, Elena Könz, Marco Smolla, Levi Luggen, Michael Schärer, Nadja Flemming, Aurel Anthamatten, Julien Emch, Fred Couderc, Marco Schwab, Celia Petrig, Leoandro Eigensatz, Mika Andenmatten, Bernhard Kraxner, Friedl May, Johannes Zösmayr, Féfé Pellacani, Pascal Annen, Wiliam Arnold, Matthias Schwestermann, Talha Karakoca, Noah Vicktor, Philippe Hänni, Andreas Arn, Julian Fürsinger, Ariana Bellwald, Angelo Werlen, Philipp Zurbriggen, Suwicha Buakhom, Cedi Schumacher, Maxime Jaccoud, Teemu Kinnunen, Sebi Bumann, Mat Bumann

FREESKI

Lisa Zimmermann, Samuel Baumgartner, Nico Vuignier, Alessandro Jossen, Fabian Braitsch, JP Furrer, Maxi Noppeney, Regina Rathgeb, Mathias Obmascher, Antonin Maudry, Anthony Vuignier, Jacques Summermatter, Andreas Burri, Philipp Baumgartner, Laura Fritzenwallner, Andreas Seiler,

CREATIVE

Silvano Zeiter (photo), Dany Dice (graphic), Mike Knobel (graphic), Jeffrey Gabriel (music), Martin Arnold (paint artist)

hä?wear GmbH, Amselweg 8, 3930 Visp, Switzerland mat@ha-wear.com c: +41 79 516 06 76 © hä?wear GmbH 2017 photos: silvanozeiter.com location: Simplon layout: Meret Ackermann