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The Discipline of Leadership How Mohsin Hani Al-Bahrani Is Redefining Enterprise in Oman

10th EDITION THE DEFINITIVE LIST OF THE MOST ICONIC LUXURY PRODUCTS IN 2025

CONTENTS 06 SPOTLIGHT Mohsin Hani Al-Bahrani

09 - 80 THE HONOUR LIST From A to Z, the brands that made the cut

"WHAT YOU WEAR IS HOW YOU PRESENT YOURSELF TO THE WORLD, ESPECIALLY TODAY, WHEN HUMAN CONTACTS ARE SO QUICK. FASHION IS INSTANT LANGUAGE." Miuccia Prada

Editor-In-Chief GHALIB AL FORI | Executive Vice President and Group Editor MAYANK SINGH Editor ALVIN EMMANUEL THOMAS | Assistant Art Director ALIYA AL WAHAIBI Director of Production – Print RAMESH GOVINDRAJ Business Director Shaikh Ahmed Maqbul | Media Consultant Asmaa El Behery Chief Executive Officer ATULYA SHARMA | Deputy CEO Said Al Mashani Published by UNITED PRESS & PUBLISHING LLC PO Box 3305, Ruwi, Postal Code - 112, Muscat, Sultanate of Oman All rights reserved. No part of this publication may be reproduced without the written permission of the publisher. The publisher does not accept responsibility for any loss occasioned to any person or organisation acting or refraining as a result of material in this publication. SIGNATURE accepts no responsibility for advertising content. Copyright © 2025 United Press & Publishing LLC

Luxury, In Contrast We speak about luxury today as though it were a single language. In reality, it has become a dialect, spoken differently depending on who you are, where you come from, and what you value. Luxury is no longer confined to one expression. It has diverged. It has stretched. And in many ways, that divergence is what makes this moment so interesting. There was a time when luxury was instantly recognisable. It was loud, declarative, unmistakable. It announced itself through logos, scale, and price tags designed to be seen as much as experienced. That version still exists. In fact, it thrives. For some, luxury is about presence – being noticed, being bold, being unapologetically visible.

But running parallel to it is another idea of luxury, quieter and far more intimate. One that values discretion over display. Craft over hype. Meaning over momentum. This form of luxury does not ask for attention; it rewards it. You notice it only if you know where to look. At the same time, luxury has also become paradoxical in its accessibility. Certain expressions of it have never been more attainable – through design-led brands, experiences, and technology that invite a wider audience in. Yet at the other end of the spectrum, luxury has never felt more distant, rarified, and intentionally unreachable. Both realities coexist, and neither is wrong.

As Signature Luxury 100 marks its tenth edition, this complexity shapes how we curate. We are not interested in ranking what is most expensive or most exclusive. We are far more interested in what endures. In what remains relevant when trends fade and attention moves on.

True luxury, I believe, lives in the eye of the beholder. It is personal, contextual, and deeply subjective. What feels luxurious to one person may feel unnecessary to another – and that contrast is precisely what defines modern luxury. This edition is an invitation to pause. To look beyond price tags and proclamations. To consider luxury not as a destination, but as a perspective.

So perhaps the real question is not whether luxury should be loud or quiet, accessible or rare; but whether, in a world that constantly tells us what to desire, we still recognise the difference between what impresses us and what truly fulfils us.

As you turn these pages and step into the year ahead, may you find clarity in your choices, meaning in what you value, and refinement in what you choose to keep close. Here’s wishing you a thoughtful and inspired year ahead.

Alvin Thomas

Measured Excellence

True luxury lies in precision and purpose, qualities defining Mohsin Hani Al-Bahrani’s stewardship of one of Oman’s most trusted enterprises

There is a certain kind of leadership that does not announce itself. It does not rely on spectacle or noise, nor does it demand attention. Instead, it reveals itself quietly – in decisions made with care, in institutions shaped with intention, and in legacies built patiently over time.

been earned. Automotive, long a cornerstone of the business, was evolving rapidly. Customer expectations were shifting. Technology was redefining engagement. Global brands were demanding more sophisticated representation.

Mr. Mohsin Hani Al-Bahrani is a leader of this kind.

Mr. Al-Bahrani approached the task with characteristic restraint. He listened. He observed. He understood the rhythms of the organisation before attempting to change them.

In the Sultanate of Oman, a nation navigating one of the most thoughtful economic transformations in the region, such leadership has become increasingly vital. The country’s evolution under Vision 2040 is not a sprint toward diversification, but a deliberate recalibration, one that prioritises sustainability, human capital, and longterm value over short-term acceleration. Within this context, business leaders are no longer measured solely by scale or profitability, but by their ability to align growth with national purpose. It is within this landscape that MHD ACERE stands apart. For more than sixty years, the MHD name has been synonymous with trust. Not the fashionable kind, but the enduring kind – earned through consistency, discretion, and delivery. The company’s journey mirrors Oman’s own commercial history, evolving from traditional trade roots into a diversified, future-focused enterprise. Yet under the stewardship of Mr. Al-Bahrani, MHD ACERE has undergone a subtler transformation: from a respected conglomerate into a platform for intelligent growth, cultural relevance, and modern leadership. Luxury, in this narrative, is not about extravagance. It is about precision. About knowing when to move, when to wait, and when to let values speak louder than ambition. Mr. Al-Bahrani’s story begins not only with legacy, but with preparation. His academic years in the United Kingdom were formative, shaping both his worldview and his approach to leadership. At Brunel University London, he studied Business Management, immersing himself in strategy, operations, and organisational behaviour. But it was his decision to pursue a Master’s degree in Middle Eastern Studies at King’s College London that revealed a deeper curiosity – an understanding that leadership in this region demands more than commercial fluency. It demands cultural literacy. That dual foundation – business discipline paired with geopolitical and social insight – would later become one of his most defining strengths. It allowed him to see markets not merely as opportunities, but as ecosystems shaped by history, identity, and aspiration. When he returned to Oman and joined MHD ACERE as Director of Automotive, he entered an organisation rich in heritage. The challenge was not to reinvent it, but to guide it forward without eroding what had already

His rise to Chief Executive Officer came at a moment when leadership would be tested not by growth cycles, but by crises. The COVID-19 pandemic disrupted every assumption business leaders held, from supply chains and consumer behaviour to workforce dynamics and global mobility. For many organisations, it was a period of survival. For MHD ACERE, it became a moment of clarity. “Leadership is not about titles,” Mr. Al-Bahrani reflects. “It’s about building trust, inspiring your people, and ensuring the organisation grows alongside the community it serves.” Those words were not aspirational. In fact, they became operational. As uncertainty swept across markets, MHD ACERE made a deliberate choice: to move forward, not retreat. One of the most defining initiatives of that period was the introduction of digital automotive retail, an experience that allowed customers to explore, select, and purchase vehicles from brands such as Jaguar, Land Rover, and MG Motors through a seamless online journey. In a market where automotive retail had traditionally been physical, tactile, and relationship-driven, this shift was bold. But it was executed with sensitivity. The digital experience did not replace human interaction; it refined it. Convenience was elevated. Friction was removed. Luxury was redefined as effortlessness. Under Mr. Al-Bahrani’s leadership, the automotive portfolio expanded not in pursuit of volume, but balance. Jaguar and Land Rover continued to represent refinement and performance. Alfa Romeo introduced emotional design and heritage. Jeep, RAM, and Dodge brought capability and confidence. Hongqi added a distinct expression of modern prestige. Jetour appealed to a new generation of aspirational buyers. Each brand was positioned deliberately, supported by robust aftersales, integrated tyre and battery solutions, and a service ethos that prioritised long-term ownership experience over point-of-sale success. Yet, mobility was only one dimension of the broader vision.

Healthcare, long identified as a national priority, represented both an opportunity and a responsibility. The launch of HospiCare marked a significant expansion of MHD ACERE’s role in Oman’s development journey. Through partnerships with global leaders such as FUJIFILM Sonosite, Spark Meditech, and Comen, the company introduced advanced medical technologies designed to support frontline clinicians and modern healthcare infrastructure.

Current initiatives reflect a clear, future-facing mindset. EV infrastructure development through ABB chargers supports Oman’s clean energy ambitions. HospiCare continues to expand its healthcare portfolio, enhancing accessibility and technological capability. Digital platforms are being refined to deliver seamless customer engagement across sales and aftersales. Leasing services are scaling in line with tourism and logistics growth.

This was not diversification for diversification’s sake. It was aligned with national goals, societal needs, and longterm impact.

Looking ahead, Mr. Al-Bahrani’s five-year vision is rooted in sustainability, not trend-following. Electric mobility, green energy adoption, advanced healthcare partnerships, and continuous investment in Omani talent form the backbone of this roadmap. Digital transformation is not treated as a project, but as a philosophy – one that prioritises simplicity, intelligence, and human experience.

Parallel to this, MHD Leasing LLC emerged as a response to Oman’s growing mobility and infrastructure demands. From premium car rentals supporting tourism, to commercial and construction equipment leasing enabling enterprise growth, the division reflected the same philosophy that defines the group: reliability, quality, and discretion. Recognition followed, but never defined the journey. Being named ‘CEO of the Year’ at the Oman Economic Review Business Excellence Awards, achieving Best Customer Satisfaction for MG Motors in the Middle East, and receiving international acknowledgements such as Forbes’ “30 Under 30” were milestones that became markers of trust rather than trophies. What truly distinguishes Mr. Al-Bahrani is his approach to people. Within MHD ACERE, leadership is decentralised, but accountability is absolute. Teams are empowered to take ownership. Local talent is developed with intention. Decision-making is informed by data, but guided by values. “People are not resources,” he says. “They are partners in the journey.” It is a philosophy that resonates across generations within the organisation. Younger professionals are encouraged to think beyond roles. Senior leaders are expected to mentor, not command. The result is a culture where ambition is tempered by humility, and success is shared rather than claimed. Today, MHD ACERE represents more than 100 worldclass brands across luxury and commercial automobiles, healthcare technology, engineering products, safety solutions, and industrial equipment. Its footprint spans the Sultanate of Oman, delivering consistency in service and quality regardless of geography.

The journey, of course, has not been without its own challenges. The pandemic forced difficult decisions: operational consolidation, rapid digital acceleration, cultural adaptation. But those pressures refined the organisation, strengthening its resilience and sharpening its strategic focus. When asked what advice he offers to young entrepreneurs and future leaders, Mr. Al-Bahrani does not hesitate. “Be agile,” he says. “Adapt quickly to changing circumstances. Lead with integrity. Honesty and trust form the foundation of success. Empower your teams – a motivated workforce is the greatest asset. Think longterm. Build sustainable growth, not just short-term wins. And seize every opportunity, even small steps can create significant impact.” It is advice grounded in lived experience, not theory. As Oman continues its evolution toward a diversified, knowledge-driven economy, institutions like MHD ACERE play a defining role, not merely as commercial entities, but as enablers of progress. Under Mr. Mohsin Hani AlBahrani’s leadership, the company has become a study in modern Omani enterprise: globally connected, locally grounded, values-led, and quietly confident. This is not a story of flamboyant success or rapid ascension. It is a story of continuity. Of trust built patiently and renewed daily. Of leadership that understands luxury not as indulgence, but as responsibility – executed with precision, discretion, and purpose. And in that restraint lies its greatest power.

Amal Al Raisi A Postcard from Muscat

Oman’s most coveted fashion designer Amal Al Raisi continues to define modern Omani luxury with her Spring/Summer 2025 collection, ‘A Postcard from Muscat’ – a poetic tribute to the city that shaped her creative identity. Marking 20 years of the brand, the collection captures Muscat’s layered history as a crossroads of culture, trade, and quiet elegance, translated into fluid silhouettes and refined detailing. Flowing kaftans, sculpted dresses, and relaxed tailoring are elevated through intricate embroidery, soft prints, and a palette inspired by the sea, desert, and old city architecture. Each piece feels deliberate yet effortless, balancing heritage with contemporary wearability – a signature that has made Amal Al Raisi a regional fashion authority. SS25 is not nostalgic; it is confident and forward-looking, celebrating Omani craftsmanship while speaking fluently to an international audience.

A. Lange & Söhne Saxonia Family – Minute Repeater Perpetual

Few names command as much reverence in haute horlogerie as A. Lange & Söhne, the German maison whose devotion to finishing, engineering, and classical design has earned it a place among the world’s elite watchmakers. Born in 1845 in the heart of Saxony’s watchmaking valley, the brand’s oeuvre marries firm precision with soulful aesthetics. Lange watches are symbols of refined taste: understated yet unmistakably prestigious. In 2025, Lange presented an exceptional suite of timepieces that reaffirm its commitment to traditional mastery and contemporary sophistication. At Watches & Wonders Geneva 2025, the brand unveiled the Minute Repeater Perpetual, a rare fusion of two of watchmaking’s most revered complications – a chiming minute repeater and a perpetual calendar – housed in a platinum case and limited to only 50 pieces worldwide. Alongside this horological tour de force came a new Odysseus Honeygold with integrated bracelet and rich brown dial, and a graceful 1815 model in 34 mm with deep blue dial and slender proportions. These releases reflect Lange’s unique ability to bridge technical rarity with wearable elegance, a fusion coveted by collectors and connoisseurs alike.

Audemars Piguet

Royal Oak “Jumbo” Extra Thin & Code 11.59 In the rarefied region of Vallée de Joux in Switzerland, Audemars Piguet has spent almost 150 years blending avant-garde design with high complications, most famously through the Royal Oak and Royal Oak Offshore. The brand’s recent trajectory has been one of bolder colours, materials, and architectural movements on the wrist. In 2025, AP continued that push with new variations across its core icons, including fresh expressions of the Royal Oak “Jumbo” Extra-Thin and contemporary codes for its Code 11.59 line, many unveiled at the 2025 edition of Watches & Wonders and subsequent brand presentations. The year’s talking points include gradient dials, precious metal executions, and an ongoing refinement of in-house calibres that favour slimmer profiles and enhanced power reserves. While specific references are tightly rationed and boutique-allocated, the underpinning theme is clear: 2025 is about building on the success of integrated-bracelet sports chic with hyper-considered tweaks rather than headlinegrabbing gimmicks.

Al Bustan Palace, a Ritz-Carlton Hotel A symbol of Omani grandeur and hospitality, Al Bustan Palace, a Ritz-Carlton Hotel stands where the rugged Al Hajar mountains meet the Gulf of Oman, a locale befitting its palatial presence. Since opening, the property has been a sanctuary for travellers seeking refined luxury and cultural resonance. The experience here is more than service; it is an immersion in warmth, elegance, and place. In 2025, Al Bustan Palace continues to elevate its guest experience with curated seasonal programmes that highlight wellness, culinary artistry, and local heritage. Guests can now explore refined spa journeys that draw on ancient healing traditions with contemporary therapeutic techniques, alongside elevated beachfront experiences, chef-driven seasonal dining menus, and bespoke cultural excursions that celebrate Omani traditions. The hotel’s evolution is subtle yet profound – preserving its stately charm while offering fresh moments of discovery that feel authentically luxurious and deeply personal.

Al Mouj Muscat Azura Beach Residences

Al Mouj Muscat has long stood as Oman’s premier waterfront lifestyle destination – a visionary eco-community where world-class living unfolds amid marinas, championship golf, landscaped promenades and an eclectic blend of cosmopolitan amenities. It marries resort-style leisure with everyday luxury, redefining coastal living on the Sultanate of Oman’s northern shores and attracting both local residents and global buyers. In 2025, the brand introduced one of its most compelling residential chapters yet with the launch of Azura Beach Residences (Phase 2), a limited-edition neighbourhood that showcases the community’s signature coastal elegance and refined architectural vision. The project marks a first for Oman, presenting dual-frontage homes that open onto both the sea and marina, which stands as an innovative design concept that amplifies natural light, ocean breezes and panoramic views. Comprising a curated collection of one-, two- and three-bedroom apartments along with four-bedroom chalets, each residence features seamless indoor-outdoor transitions, premium finishes, private plunge pools in select homes and direct access to beachfront living. Azura Beach Residences reflects Al Mouj Muscat’s continued commitment to pioneering residential experiences that balance architectural distinction, lifestyle fluidity and a deep connection to the natural environment, inviting a new era of luxury coastal living in Oman.

Arabian Oud Only Collection

Arabian Oud’s 2025 marquee offering reaffirms why the house remains synonymous with luxury oud perfumery across the Middle East and beyond. At the centre of its flagship repertoire is the Only Collection, a curated set of four eau de parfum icons (Only Black, Only White, Only Blue, and Only Pink) that together capture the breadth of Arabian Oud’s creative mastery. Designed for the collector who values both heritage and versatility, this ensemble balances spice, floral elegance, woody depth, and sensual musk in compositions that are as refined as they are expressive. More than a gift set, the Only Collection embodies Arabian Oud’s ongoing mission in 2025: to translate centuries-old Arabic olfactory traditions into fragrances that speak to contemporary luxury. With each spray, wearers experience a narrative rich in cultural depth, which is oud’s timeless soul framed through modern balance and longevity.

Alizz Islamic Bank Tharwa

Alizz Islamic Bank stands at the forefront of Sharia-compliant finance in Oman, distinguished by its dynamic blend of principled banking and contemporary service delivery. With a vision that champions ethical finance, the bank has cultivated a suite of offerings that balances tradition with innovation – appealing to individuals and businesses seeking financial stewardship anchored in faith-based integrity. While financial products themselves may not be “launched” the way consumer goods are, 2025 sees Alizz Islamic Bank amplify its premier banking ecosystem through enhanced digital experiences and bespoke advisory services such as Tharwa and the Tharwa Lounge. Upgraded mobile platforms ensure frictionless access and transparency, while dedicated relationship teams offer tailored wealth planning for high-net-worth clients. The bank’s ongoing refinement of technology, service protocols, and product suites reinforces its commitment to making Islamic finance more accessible, intuitive, and relevant to the aspirations of modern affluent customers. In an era where expectations continue to rise, the bank’s balanced strategy positions it as a partner of choice for discerning clients seeking principled performance.

Amouage

Decision, Existence & Sindbad In the world of haute perfumery, Amouage has long represented Oman’s most poetic export: complex, storytelling scents built on frankincense, precious woods, and unexpectedly modern accords. The house’s “Odyssey” saga has become a cult narrative in luxury fragrance, blending mythology, place, and emotion in bottle form. In 2025, Amouage closes that journey with Decision and Existence, two new Extrait de Parfum creations described as the final chapter of the Odyssey collection. The year also saw a more theatrical side of the maison: Sindbad Essence, a limited fragrance created for the Royal Opera House Muscat’s original production Sindbad – A Musical Tale, was offered in select Amouage boutiques and at the opera itself, tying scent directly to Omani cultural patronage. For discerning collectors, 2025 is the moment when Amouage not only refines its core codes of intensity and intricacy, but also leans fully into immersive storytelling – from epic voyages at sea to deeply introspective, final “decisions” on the Odyssey’s path.

Aston Martin Vantage

Aston Martin occupies that rarefied space where motorsport heritage meets tailored British glamour. Its cars are not merely transport; they are rolling grand tourers, equally at home outside a Riviera hotel or attacking a mountain pass. For 2025, the marque’s icon is the new Aston Martin Vantage, a thorough reinvention of its classic two-seat sports car. The latest Vantage is powered by a twin-turbocharged 4.0-litre V8 producing around 656 hp and 590 lb ft of torque, with 0-100 km/h in under 3.5 seconds – numbers that move it decisively into the modern supercar conversation. An all-new interior blends analogue tactility with contemporary screens: mechanical switchgear, driver-centric architecture and state-of-theart infotainment create a cockpit that feels crafted rather than merely assembled. Visually, the 2025 Vantage sharpens the familiar silhouette with a wider stance, bolder grille, and the return of the iconic side strake, giving the car the presence of a tailored suit under tension. For enthusiasts, this is Aston Martin at its best in 2025 – muscular, charismatic, and uncompromisingly luxurious.

Azimut Yachts Grande 30M

Italian shipyard Azimut has become synonymous with contemporary yachting glamour; clean lines, sun-soaked decks, and interiors that feel closer to modern villas than traditional boats. From flybridge cruisers to full-blown superyachts, the brand has cultivated an aesthetic of “barefoot luxury” on the water. In 2025, Azimut’s key talking point is the Grande 30M, a new low-emission superyacht that officially launches its first unit in August ahead of a world debut at the 2025 Cannes Yachting Festival. At 30 metres, the yacht introduces the Infinity Skydeck – a walkaround upper deck concept that blurs the boundary between enclosed lounge and open terrace – and an interior by Milan studio m2atelier that leans into soft, residential design cues. Technically, the Grande 30M is part of Azimut’s “Low Emission Yacht” family, featuring a new Rolls-Royce mtu propulsion system with POD drives that improve efficiency and cut fuel consumption and CO2 emissions by up to 15-30 percent, depending on configuration. For this year, it’s the yacht that best encapsulates Azimut’s direction: environmentally aware, architecturally ambitious, and unapologetically luxurious.

Bang & Olufsen

Beolab 90 Titan Edition For a century, Bang & Olufsen has turned sound into sculpture, creating audio objects that can hold their own alongside art and furniture. In 2025, the Danish brand celebrated its 100-year anniversary, using the milestone to revisit some of its most iconic designs. A highlight of the centenary is the Beolab 90 Titan Edition, a special version of its flagship floorstanding loudspeaker. The Titan Edition exposes the dramatic array of 18 drivers behind raw, sand-blasted aluminium structures, with engraved details paying tribute to the brand’s heritage. Alongside it, B&O has released a trio of centennial special editions, including reimagined Beoplay H100 headphones and a twist on the Beosound A5 wireless speaker, reinforcing the idea that luxury audio is as much about materiality and craft as it is about wattage. In Union Square, San Francisco, the brand also opened its largest global flagship store, conceived as a hybrid between an audiophile salon and cultural venue. Taken together, 2025 is B&O’s love letter to its own design DNA – a moment where history, sustainability and high-performance sound converge in one very stylish crescendo.

Bank Muscat

“Asalah” and “Al Jawhar” Cards: Your Gateway to an Exceptional Banking Experience Reaffirming its leadership in offering the latest premium solutions, exclusive offers, and rewards that meet customers’ expectations, Bank Muscat, the leading financial services provider in the Sultanate of Oman, provides its customers with the opportunity to enjoy an exceptional banking experience through a wide range of cards designed to cater to different segments of society. These offerings reflect the Bank’s commitment to delivering top-tier services, while continuing to keep pace with local, regional, and global developments as part of its ongoing efforts to expand and enhance its banking services. The Bank offers Asalah Priority Banking Cards and Al Jawhar Privilege Banking Cards, which provide a wealth of exclusive banking services and facilities in appreciation of customers’ trust and continued engagement with the Bank’s offerings. Holders of Asalah and Al Jawhar cards enjoy greater comfort, unique privileges, and secure, convenient payment options that enable them to make the most of travel, health, beauty, and shopping benefits locally and internationally. The Asalah Platinum Debit Card offers complimentary visits to Majan and Prime Class lounges at Muscat International Airport, as well as Duqm and Khareef lounges at Salalah Airport, three chauffeur services

per year to and from Muscat International Airport, complimentary valet parking at Mall of Oman and The Wave, a daily ATM withdrawal limit of up to OMR 2,000, Buy 1 Get 1 Free offers through Asalah Entertainer via mBanking, exclusive retail, dining, beauty and fitness discounts, and extended warranty on purchases. The Asalah Signature Credit Card provides chauffeur services to and from Muscat International Airport and Salalah International Airport, 50% off VOX Cinema tickets in Oman, airport lounge access through the Visa Airport Companion app to more than 1,000 lounges worldwide, free full multi-trip travel insurance for the cardholder and family, Visa Premium Concierge services, 15% discount on Meet & Assist services at over 450 international destinations, access to more than 900 luxury hotels globally, along with purchase protection insurance and extended warranty. The Al Jawhar Platinum Debit Card includes priority service at Al Jawhar desks in select branches and callcenter prioritization, exclusive discounts across a wide range of merchants including retail, dining, beauty and spa outlets, and a daily cash withdrawal limit of OMR 1,500. While Al Jawhar Platinum Credit Card offers 50% off VOX Cinema tickets in Oman, global shopping and dining offers, dining, travel and spa promotions, Buy 1 Get 1 Free experiences through Entertainer by Visa, complimentary access to up to 25 premium airport lounges worldwide, and free travel insurance for the cardholder only.

Bank Nizwa

Tailored Priority Banking Services Oman’s first dedicated Islamic bank, Bank Nizwa has carved a niche as the go-to institution for Sharia-compliant wealth management and financing. Its appeal to affluent clients lies in a blend of religiously aligned products, disciplined governance, and increasingly sophisticated digital channels. In 2025, the bank introduced several initiatives that speak directly to premium and aspirational segments. In February of this year, Bank Nizwa launched Tailored Priority Banking Services, designed to enrich the experience of high-net-worth clients with dedicated relationship managers and bespoke solutions. Later in the year, it unveiled an e-mandate direct debit service, streamlining recurring payments in line with its broader digital transformation agenda, and announced the development of a new digital Islamic banking platform during COMEX 2025. For customers, these launches transform Bank Nizwa from a niche Islamic bank into a full-fledged lifestyle partner, enabling everything from seamless global travel spend to investment planning – all underpinned by Sharia principles.

BankDhofar

Private Wealth Management Tech-ready branches, private wealth management options, strong retail branding, and a focus on customer experience have made BankDhofar one of Oman’s most dynamic banks. For affluent individuals and families, it is increasingly positioned as a modern alternative with a flair for service design and lifestyle partnerships. The year 2025 has been a standout one: BankDhofar deepened its innovation credentials through a strategic collaboration with Mastercard, aimed at transforming payment solutions in Oman with more secure, digitally advanced offerings. In parallel, the bank accumulated a cluster of high-profile awards, including being named “Best CustomerCentric Banking Brand – Oman 2025” and receiving global recognition for its Ladies Account as “Best Banking Product for Women – Oman 2025”. These wins underscore a clear strategy: segment-specific products with a premium feel, backed by consistently lauded service.

Bentley Motors

Continental GT Speed Few marques embody contemporary grand touring quite like Bentley. From Crewe, the brand continues to evolve its language of over-engineered cars, polished veneers, and thunderous yet refined powertrains into something more modern and sustainable. In 2025, all eyes are on the new-generation Continental GT Speed, which debuts an Ultra Performance Hybrid powertrain pairing a 4.0-litre V8 with an electric motor for a combined output of around 782 PS and 1,000 Nm of torque. The car’s redesign – inspired by coachbuilt halo models Bacalar and Batur – introduces cleaner surfacing, sharper lighting signatures, and a cabin that integrates advanced digital interfaces without sacrificing Bentley’s hallmark handcraft. At the same time, the announcement of a forthcoming Continental GT Supersports variant, Bentley’s most driver-focused, rear-wheel-drive iteration yet, reinforces the line’s sporting credentials. For the discerning autophile, the latest Continental GT is less about ostentation and more about power delivered with discretion: silent electric glide in town, devastating performance on an open road, and an interior that still feels like a private members’ club on wheels.

BMW iX3

BMW has long stood for “Sheer Driving Pleasure” – and in 2025, that mantra is being rewritten in the language of electric performance. While the brand continues to offer a broad portfolio, the key storyline this year is the arrival of the Neue Klasse era. In September 2025, BMW unveiled the new iX3, the first production model built on its dedicated Neue Klasse EV platform. Revealed ahead of IAA Mobility in Munich, the iX3 introduces an 800-volt electrical architecture, ultra-fast charging (BMW cites the ability to add hundreds of kilometres of range in minutes), and a projected range of over 800 km under ideal test conditions. Visually, it presents a cleaner, more aerodynamic SUV silhouette, while inside, the car debuts BMW’s next-generation “Heart of Joy” computing platform and a reimagined cockpit with Panoramic Vision display. Although European deliveries begin in 2026, 2025 is the year the car – and the Neue Klasse philosophy – is introduced to the world. For premium buyers, it signals that BMW’s future of luxury is electric, software-driven, and still unapologetically driver-centric.

Bowers & Wilkins Bottega Veneta

Summer ’25 Collection Quiet power, handwoven into leather: Bottega Veneta has built an entire universe around its Intrecciato craft and a refusal to use overt logos. In 2025, that philosophy evolves through collections that balance minimalism with a playful, almost sculptural sense of volume. On the runway and in boutiques, the Spring/Summer 2025 universe puts bags front and centre – from capacious, softly structured totes to compact clutches that read like folded paper in leather. The brand’s Summer ’25 collection, showcased via dedicated online edits, extends the narrative into ready-to-wear and accessories with a palette that moves from deep neutrals to sun-washed citrus tones, always anchored by texture rather than hardware. Parallel to the product, the 2025 chapter of the “Bottega for Bottegas” initiative celebrates artisanal makers in Venice, Milan and New York, who reinterpret the ritual of the Italian aperitivo through silverwork, bookbinding and table objects; a project that underlines the brand’s commitment to craft beyond fashion.

Px8 S2

British audio house Bowers & Wilkins has long been the connoisseur’s choice: from Abbey Road Studios’ control rooms to the cabins of supercars, its “True Sound” philosophy is about reproducing music exactly as the artist intended. In 2025, the brand’s flagship story is the launch of the Px8 S2, the second generation of its high-end wireless noise-cancelling headphones. Introduced in September 2025, the Px8 S2 is positioned by B&W itself as “the best headphone we have ever made,” featuring refined drivers, upgraded noise cancellation and a more sustainable construction with replaceable cushions and headband components. The headphones support hi-res audio up to 24-bit/96 kHz via aptX Adaptive and Lossless, offer around 30 hours of battery life with ANC on, and will gain spatial audio and Bluetooth LE via a 2025 software update. Aesthetically, aluminium details and Nappa leather keep them firmly in the luxury camp, competing as much with design-driven fashion headphones as with audiophile gear.

Breguet

Classique Souscription 2025 Breguet launched the Classique Souscription 2025 to mark its 250th anniversary in 2025, a wristwatch that isn’t about flashy complications, but about distilled horological DNA. Inspired by Abraham-Louis Breguet’s pioneering “souscription” pocket watches of the late 18th century, this elegant 40 mm timepiece channels that original spirit with a singular focus on craftsmanship and clarity. Encased in proprietary 18k Breguet gold and paired with a deep navy alligator strap, the watch features a pristine grand feu enamel dial and a single flame-blued hand that tells the time with considered simplicity. The in-house Calibre VS00 hand-wound movement, visible through the sapphire caseback, delivers a 96-hour power reserve – a modern expression of historic design brought forward with impeccable technique. Finished in a presentation box that echoes Breguet’s historic red Moroccan leather cases, the Classique Souscription 2025 enters the brand’s permanent collection. It is a rare anniversary piece that wears its lineage with humility and grace, and is a true connoisseur’s watch for collectors who prize depth over flash.

Bianchet

UltraFino Sapphire Bianchet’s UltraFino Sapphire is 2025’s most daring testament to independent haute horlogerie – a timepiece that transforms watchmaking into spectacle. At its core is a fully sapphire crystal tonneau case, meticulously engineered to house the brand’s proprietary UT01 automatic flying tourbillon calibre while achieving an exceptionally slender profile of just 9.8 mm, a record among fully sapphire tourbillon watches. The transparency of the case isn’t merely aesthetic: it invites the eye deep into the mechanics, where hand-finished titanium bridges and a solid-gold rotor engraved with Fibonacci spirals echo the Maison’s Golden Ratio philosophy. Worn on a sleek strap that complements the case’s sculptural curves, UltraFino Sapphire is both bold and beguiling, and a timepiece that defies the conventions of materials and form. For collectors and connoisseurs, it represents the cutting edge of modern Swiss watchmaking: architectural, inventive, and unquestionably luxurious – a rare blend of art and engineering that speaks to the heart of independent craftsmanship.

Brioni

Spring/Summer 2025 Collection Brioni stands at the peak of Roman tailoring – soft-shouldered, hand-finished, almost weightless luxury. It has dressed presidents, actors, and captains of industry, while never losing sight of its artisanal Italian roots. The 2025 Spring/Summer collection refines the maison’s commitment to relaxed, elegant tailoring. Presented in Milan, it features unstructured jackets cut from ultralight cashmere-silk blends, linen suits washed for fluid movement, and tonal layering in sage, cream, sand, and pale blue. The silhouettes are intentionally easeful; soft trousers, open collar knits, and tailoring that moves with the body rather than against it. In addition to suiting, Brioni’s 2025 lineup strengthens its luxury leisurewear: suede overshirts, featherweight parkas, and hand-stitched loafers designed for summer travel. The result is Brioni’s most contemporary warm-weather wardrobe yet: understated, impeccably made, and designed for a client who appreciates luxury without spectacle.

Bugatti

Brouillard (Programme Solitaire) In 2025, Bugatti redefined automotive exclusivity with the unveiling of Brouillard, the inaugural creation of its Programme Solitaire – a bespoke hypercar designed and built for a single collector. Born from the legendary W16-powered Mistral platform, Brouillard carries forward Bugatti’s curtain-call for the iconic 8.0-litre, quad-turbo W16 engine, preserving its thunderous heritage while elevating bespoke craftsmanship to unprecedented heights. Every surface of Brouillard reflects personalisation at its purest: handcrafted coachwork tailored to the owner’s vision, cabin details that rival haute couture, and performance DNA woven into every fibre. As the first release under Programme Solitaire, this one-off hypercar isn’t merely about speed or rarity – it’s about story and soul in motion, the summit of automotive artistry for the global collector set.

Cadillac

Celestiq Bespoke Programme

Bvlgari

Serpenti Tubogas High Jewellery Editions Bvlgari’s serpentine design language has captivated the jewellery world for decades, embodying sensuality, movement, and Roman audacity. As one of the most iconic silhouettes in luxury jewellery, Serpenti is a timeless emblem of power and femininity. For 2025, Bvlgari expands the Serpenti Tubogas line with new high jewellery executions unveiled during the maison’s “Aeterna” 2025 High Jewellery showcase. These editions feature fully pavé diamond coils, gradient sapphire bodies, and ultra-flexible Tubogas construction that improves wearability. Among the standout pieces is a rose-gold Serpenti watch with a double wrap and snow-set diamonds that ripple like scales under light. The 2025 collection reinforces Bvlgari’s mastery of modular design – taking a century-old icon and evolving it with fresh colourways and gem settings while maintaining its unmistakable identity.

Cadillac’s Celestiq represents the American luxury renaissance: hand-built, ultra-limited, technologically ambitious. It stands apart as one of the most bespoke electric vehicles ever produced, with each unit individually commissioned. In 2025, Cadillac expanded its Celestiq Commissioning Programme, offering deeper levels of customisation across exterior finishes, hand-cast metalwork, quilting patterns, and glass panel tinting. The biggest update comes via software: Cadillac introduces Ultra Cruise 2025, an evolution of its hands-free driver assistance suite that now integrates high-definition mapping with predictive AI. As production ramps gently through 2025, Celestiq remains intentionally rare – a luxury EV positioned more like a made-to-measure ultra-luxury car rival than a mass-market flagship. The newest programme refinements reaffirm Cadillac’s belief that true luxury lies not in abundance, but in absolute personalisation.

Canali

Impeccabile Plus 2025 Canali has long been the epitome of Italian tailoring elegance – structured but fluid, timeless but not static. Its suits are known for precision cuts and a finish that makes even business attire feel indulgent. In 2025, Canali refreshed its Impeccabile Plus line, the performance-tailoring range designed for long days, heavy travel, and warm climates. New fabrics incorporate high-twist wools and nano-treatments that enhance crease resistance while maintaining the maison’s soft, breathable structure. Cuts are slimmer and more contemporary, while the palette leans into refined earth tones: tobacco, stone, forest, and navy. For the luxury gentleman, the 2025 Impeccabile Plus range is the ideal balance of sartorial finesse and practicality – suits that travel as elegantly as the men who wear them.

Cartier

Pantheré de Cartier Cartier’s Pantheré is one of the most recognisable symbols in jewellery; a creature of elegance, strength, and unmistakable Cartier identity. For over a century, it has embodied the maison’s daring and sensual spirit. In 2025, Cartier introduced several Pantheré de Cartier jewellery additions, expanding the line with new bracelets and rings featuring onyx noses, tsavorite eyes, and articulated panther heads set in yellow or white gold. Small jewellery formats – particularly slimmer bracelets – are a notable 2025 trend, designed for stacking alongside Love and Juste un Clou staples. The new pieces maintain Cartier’s sculptural precision while offering a more wearable, daily interpretation of the iconic panther.

Chanel

The Chanel 25 Handbag Chanel's newest classic, the 25 Handbag, represents a confident reinterpretation of the house's codes, instantly establishing itself as one of the year’s most significant and sought-after investment pieces. Since its debut on the Spring/Summer 2025 runway, the 25 has been consistently offered in new versions across subsequent collections, quickly cementing its place as a contemporary icon. The design features a reworked silhouette that manages to be both familiar to the brand's heritage and distinctly new, capturing the renewed creative energy at the Maison. Available in a variety of sizes, colors, and fabrications – from classic quilted leather to highly coveted, limited-edition versions like the pony hair cheetah seen in the Métiers d'Art collection – it commands immense visibility and collector interest.

Chopard

Alpine Eagle 41 XP CS Platinum Chopard’s Alpine Eagle is already a darling of the integrated-bracelet sports-luxury category, but 2025 sees the line ascend into rarefied territory with the Alpine Eagle 41 XP CS Platinum. This ultra-thin reference pairs a full platinum case and bracelet with an “icy” textured dial that evokes Alpine glaciers at dawn. Despite the precious metal, the profile is remarkably slim thanks to a filigree-like L.U.C micro-rotor movement, finished to Geneva Seal standards. The watch carries all the hallmarks of the Alpine Eagle – the eight-screw bezel, bold Roman numerals and integrated bracelet – but the execution is quieter, more rarefied. It’s less a sporty companion and more a stealth wealth statement: a piece that only reveals its complexity on closer inspection. In this 2025 iteration, Chopard proves that the sports-chic template can be reimagined as a true high-horology object without losing its everyday wearability.

Coya

2025 Seasonal Menu Ever since its inception in Oman, COYA has become a regional leader in modern Peruvian dining, blending Nikkei influences with bold Amazonian flavours and a signature upbeat dining atmosphere. In 2025, COYA rolled out its seasonal menu across its global restaurants, spotlighting ingredients like aji limo, choclo corn, Amazonian peppers, and citrus-driven tiraditos. Signature updates include a reimagined ceviche platter with a lighter tiger’s milk base and a charcoal-seared wagyu anticucho featuring smoked chilli paste. The 2025 menu is COYA at its best – vibrant, colourful, and layered – an elevated interpretation of Peruvian gastronomic identity adapted to a global luxury palate.

Creed

Absolu Aventus 2025 For fragrance connoisseurs, Creed’s Aventus is already a legend. In 2025, the house adds a new, highly anticipated chapter: Absolu Aventus 2025, a re-imagining that deepens the original’s signature while introducing a fresher, more faceted profile. The composition opens with a bright, juicy burst of pineapple, blackcurrant, grapefruit, bergamot and lemon, seasoned with a flicker of pink pepper. The heart turns warmer and more intimate, with cardamom, ginger and cinnamon lending a spicy glow. In the base, patchouli and vetiver ground the fragrance in textured woods and smoky nuance. The result is recognisably Aventus – confident, modern, quietly commanding – yet with a more luminous, contemporary freshness that makes it especially compelling in the Gulf climate. Presented in a sleek, dark bottle, Absolu Aventus 2025 feels like a collector’s flacon that also happens to be dangerously wearable every day.

DaVinci Tower by Pagani In the cultural heart of Business Bay, Dubai, DaVinci Tower by Pagani redefines branded living by translating the bespoke ethos of Pagani Automobili into residential architecture. This 19-storey landmark – the first Pagani-designed living space in the world – pairs panoramic views of the Dubai Water Canal and Burj Khalifa with interiors shaped by the Italian marque’s obsession with form, material and movement. Each residence feels like a private atelier: expansive 2 - 4-bedroom layouts, bespoke finishes inspired by carbon fibre and fine leathers, and smart systems that fuse performance with comfort. Amenities include a sculptural rooftop pool, a refined fitness suite and concierge services tailored for a global circle of collectors and design aficionados. In 2025, the project began handovers of its 80 exclusive homes, cementing DaVinci Tower’s status as one of Dubai’s most expressive new addresses, where living is shaped by the same artistic precision and engineering intensity that defines Pagani’s hypercars.

Devialet

Phantom Reactor II 2025 Devialet represents the intersection of French acoustic engineering and sculptural design. Its products – especially the Phantom series – have become icons in modern luxury homes. The 2025 Phantom Reactor II refines Devialet’s compact speaker with improved thermal efficiency, updated amplifiers, and expanded Bluetooth LE Audio support. Bass management has been re-tuned for more controlled low-end performance, while the design remains pure “Phantom”: glossy, rounded, almost futuristic. The 2025 model is a reminder that Devialet doesn’t chase trends – it iterates obsessively. The Reactor II is small, loud, and beautifully engineered, making it a jewel in any modern luxury interior.

Dior

Lady Dior Art 2025 Dior’s Lady Dior bag is a symbol of Parisian couture – architectural stitching, soft geometry, and timeless femininity. The Lady Dior Art 2025 series invites contemporary artists to reinterpret the bag through sculpture, paint, digital textures, and experimental materials. Each edition is produced in limited numbers, making them some of the most collectible handbags of the year. For luxury connoisseurs, Lady Dior Art is where fashion meets gallery culture. The 2025 series continues this tradition with bold reinterpretations that reassert the bag’s place as both an accessory and a cultural artefact. This year’s line featured artists such as Marc Quinn, Inès Longevial, Kuwait-born Alymamah Rashed, and more.

Dolce & Gabbana

Alta Moda 2025 Collection Dolce & Gabbana’s Alta Moda shows are Italian maximalism realised in couture: hand-embroidered fabrics, jewel tones, baroque imagery, and dramatic silhouettes. The 2025 Alta Moda collection, presented in southern Italy, embraces cinematic glamour – floorlength tulle gowns, crystal-encrusted bodices, and needlework techniques requiring hundreds of hours per piece. Sicily remains an emotional anchor: references to Mediterranean florals, mosaic motifs, and religious iconography appear throughout. Alta Moda 2025 isn’t just couture – it’s theatre, opera, costume, craftsmanship, and spectacle – all of which come together to create a fantasy only Dolce & Gabbana could stage.

Fendi

The Reimagined Spy Bag (Centenary Collection) Fendi’s Spy Bag makes its highly anticipated return in the Fall/Winter 2025-2026 Centenary Collection, celebrating 100 years of the Roman house. Originally launched in 2005, the Spy Bag quickly became a defining "It Bag" of its era, and its revival under the creative direction of Silvia Venturini Fendi is the most significant collector release of the year. The new iteration retains the bag’s signature soft, slouchy structure and the hallmark twisted handle, but it is enhanced with a modern, streamlined silhouette. The defining feature remains the "secret" compartment: a hidden pocket concealed beneath the flap, now often accentuated by a curved gold-plated metal bar, nodding to the original's intriguing design. Available in two sizes – Regular and Small – the Spy Bag is presented in a luxurious array of materials. The most high-value variants include intricate mink inlay in chevron patterns, rich astrakhan fur, and exotic skins, all showcasing Fendi’s legendary expertise in fur and leather craftsmanship. Its reintroduction as part of the centenary celebration makes the Spy Bag not just a fashionable accessory, but an essential piece of Fendi heritage and a strong investment for luxury collectors.

F.P. Journe

Chronomètre Furtif F.P. Journe occupies a rare space in independent watchmaking – equal parts cerebral, idiosyncratic and obsessively crafted. In 2025, the brand introduced the Chronomètre Furtif as a regular-production model, evolving the one-off CF Bleu into a stealthy, tungstencarbide heavyweight. The 42mm case and bracelet are crafted predominantly from ultra-hard tungsten carbide, giving the watch a surprising density on the wrist while retaining a slender 9.5mm profile. The dial is a deep, glossy black grand feu enamel with laser-engraved, tone-on-tone markings that almost disappear until the light catches them – a literal interpretation of “furtif”. Inside, the hand-wound calibre 1522, with 18k rose-gold bridges and a photorealistic moonphase on the reverse, drives central seconds, power reserve and moonphase indications. Production is limited not by marketing but by the difficulty of machining the case material. For collectors in 2025, the Chronomètre Furtif is one of those rare pieces that feels both technically audacious and quietly, almost secretly, luxurious.

Ferrari

12Cilindri Spider Ferrari’s front-engined V12 grand tourers are the work of legends, and the new 2025 12Cilindri Spider carries that lineage into an open-air future. Under its sensuous, wind-tunnel-sculpted bodywork lies a naturally aspirated 6.5-litre V12 delivering around 819 hp and a redline near 9,500 rpm – figures that translate, roof down, into an almost operatic driving experience. Active aerodynamic flaps at the rear manage downforce between low-drag cruising and high-downforce cornering, while a suite of driverassistance systems – from adaptive cruise control to lane-keeping aids – subtly enhances long-distance confidence without diluting the purity of the drive. Inside, the cabin wraps driver and passenger in twin digital “cockpits” and luxurious materials, blending race-bred ergonomics with GT comfort. The 12Cilindri Spider is less a convertible and more an open-sky concert hall for Ferrari’s (reportedly) last great naturally aspirated V12 symphony.

Giorgio Armani

Privé Fall/Winter 2025-2026 Collection Let’s talk about the ultimate power move: black. Giorgio Armani delivered a masterclass with his Fall/Winter 20252026 Haute Couture collection, "Noir Séduisant," proving that the most seductive color is also the most complex. This collection, unveiled mere months before his passing in September 2025, now stands as a magnificent, final testament to his vision. Forget basic monochrome; Armani treated black like an infinite spectrum, creating cinematic depth through incredible textures like deep, inky velvet and shimmering metallic silks. The value is not just in the fabric, but in the history – the tailoring is beyond sharp, featuring sculptural tuxedo jackets that revisit the very power dressing he pioneered. The true luxury is in the subtle details: high-slit gowns flash with secret gold linings, and clusters of pavé crystals twinkle like the last embers of a flame. It is a collection that feels like a full-stop: pure, quiet opulence.

Girard-Perregaux Laureato Fifty

Girard-Perregaux’s 2025 statement is the Laureato Fifty, a jubilee edition that proves “quiet luxury” can still feel special up close. Created to mark 50 years of the Laureato (the brand itself is over 230 years old), it’s limited to 200 pieces and executed in a confident bi-metal language: steel and yellow gold, modern in silhouette, warmly nostalgic in tone. The dial is where the watch whispers its pedigree; an elegant grey Clous de Paris texture that catches light like tailored fabric, framed by the Laureato’s signature geometry and integrated bracelet. Inside, the GP4800 calibre underscores the brand’s technical seriousness: compact proportions, a silicium escapement, and a 55hour reserve. The Laureato Fifty doesn’t try to outshout the category’s icons. It does something rarer: it feels personal, considered, and collector-aware – the kind of anniversary piece you buy to wear, not to archive.

Goyard

Le Jardin Goyard Collection Goyard’s Le Jardin Goyard collection is 2025’s quintessential luxury release, a masterclass in heritage craftsmanship reinvented through a botanical lens. At its heart are the limited-edition Saïgon Mini and Grand Hôtel trunk bags, each elevated with hand-assembled leather marquetry that plays across vibrant spring-inspired hues like Fuchsia and Iris, recalling sun-drenched blooms in full flourish. Unlike seasonal iterations that follow predictable trends, Le Jardin Goyard feels deeply rooted in the Maison’s century-old ethos of artisanal excellence. Every piece is assembled like a puzzle, with Goyardine canvas and leather inlays working in harmony to evoke nature’s sensuality without losing the house’s signature discreet style. As this collection unfolds throughout 2025 with feather-enhanced hatbox trunks and colourful Saint Louis totes, it reaffirms Goyard’s rare ability to make travel gear feel like objet d’art.

Graff

"The Gift of Love" Necklace Graff has dropped the single most breathtaking piece of the year: the "The Gift of Love" High Jewellery Necklace. Unveiled at the prestigious Paris Couture Week, this piece isn't just jewelry; it’s an epic love story told in 125 carats of pure perfection. The investment value here is staggering – this necklace took over three years and 6,000 hours of meticulous effort to bring to life. Why? Because the artistry is as complex as the stone count. The centerpiece is a glorious, sunny 13.51-carat Fancy Intense Yellow pearshaped diamond. It's not simply set, it’s being carried by two delicate, diamond-encrusted sparrows, which symbolises eternal love. The silhouette sweeps around the neck like a graceful feather, set with over 2,300 white diamonds. This piece is pure Graff: unapologetic, colossal, and flawless. It’s the ultimate statement of affection, destined for a collector who understands that true luxury is not just about size, but about a narrative crafted from the rarest gems on Earth.

Gulf Craft / Majesty Yachts Majesty 111 (2025 Delivery Series)

Gulf Craft continues to solidify the GCC’s status in global yachtbuilding, with its Majesty line now firmly respected among European superyacht peers. Sleek profiles, expansive glazing, and a dedication to onboard lifestyle define the brand. In 2025, the shipyard’s signature release is the latest delivery series of the Majesty 111, the 34-metre superyacht that reached new owners in the Gulf and Mediterranean. The 2025 specifications highlight enhanced interior layouts by Phathom Studio – think soft minimalism, diffused lighting, and a seamless connection between indoor salons and outdoor terraces. The master suite’s panoramic glazing remains a showpiece, creating a floating penthouse atmosphere. Powered by efficient twin MAN engines, the Majesty 111 balances performance with luxury, offering a cruising experience that rivals European shipyards at a highly competitive level. The 2025 model positions Majesty Yachts as a leading force in a region increasingly known for world-class craftsmanship.

Gucci

Giglio Handbag Meet the Gucci Giglio – the new silhouette that everyone is talking about. Unveiled with the Cruise 2026 collection, this bag is Sabato De Sarno’s quiet but firm statement about the future of Gucci luxury, moving away from loud logos and toward a refined, enduring design sensibility. This piece is an instant classic that anchors itself deep in Florentine heritage – after all, “giglio” is the Italian word for “lily”, the symbol of the city. The investment proposition is clear: the Giglio features a distinctive, elegantly curved flap closure and a beautifully structured yet still capacious body, often rendered in rich, deeptoned leathers or velvety suede. It’s the epitome of the "new classic," blending archival reverence with modern, streamlined sophistication. Crucially, the bag avoids overt branding, relying instead on its beautiful proportions and the subtle shine of its high-quality hardware. This focus on material purity and craftsmanship makes the Giglio a strong investment piece, prized by those who value understated elegance over fleeting trends. It's already being snapped up by collectors in both the GG canvas and the exclusive suede versions, confirming its immediate status as the beautiful, enduring symbol of the brand's sophisticated next chapter.

Harry Winston

“Talk to Me, Harry Winston” The phrase “Talk to me, Harry Winston” – immortalised in Hollywood lore – has become the name of one of the House’s most evocative new high-jewellery chapters. In 2025, the “Talk to Me, Harry Winston” collection comes into sharp focus with a series of singular creations that celebrate the maison’s reputation as the “Rare Jeweler of the World.” At its heart is the extraordinary Cabochon Sapphire Necklace, centred on a 65.61-carat sugarloaf sapphire framed by custom-cut diamonds and sapphires – a piece that reads like a royal artefact reimagined for the red carpet. Around it, yellow-diamond suites, cascading diamond necklaces, and gem-laden timepieces extend the story, each design alive with movement and light. Worn together or as singular statements, these jewels are less about quiet understatement and more about unapologetic, old-Hollywood glamour – the kind of pieces that don’t just finish an outfit, they define the moment.

Hermès

"Les Jeux de l'Ombre" High Jewellery Forget simply sparkling; Hermès just released a collection that’s practically a piece of wearable philosophy. Pierre Hardy’s "Les Jeux de l'Ombre" (The Play of Shadows) collection is the ultimate statement in artistic value for 2025. It’s an exploration of how light and shadow interact, transforming intangible concepts into seven-figure masterpieces. The ultimate flex here is the craft. Pieces like the Chaînes d'ombre necklace – which required nearly 2,000 hours of work – take the iconic Chaîne d'ancre link and give it a dramatic, three-dimensional volume. They achieve this by shadowing brilliant white diamonds with meticulous dégradés of black spinels and blue sapphires, creating an illusion that the jewelry is casting its own dark, elegant shadow onto the skin. It’s jewelry that doesn't just sit on the body; it interacts with it. By using gemstones to literally materialize a shadow, Hermès has created a sophisticated, profound, and outrageously valuable collection that is more akin to architectural sculpture than mere decoration.

Hublot

Big Bang Unico Water Sapphire Blue Bold, architectural, and relentlessly innovative, Hublot occupies a space where engineering meets sculpture. In 2025, the brand extended its mastery of sapphire cases with the Big Bang Unico Water Sapphire Blue, a transparent chronograph rendered in a crystalline ocean-blue tone. The housing, bezel, and caseback are entirely crafted from coloured sapphire, requiring specialised machining and diamond-coated tooling. Inside beats the UNICO 2 movement – fully visible, skeletonised, and framed by the blue translucence of its case. Lightweight rubber straps in matching tones complete the seamless look. The result is breathtaking: a watch that appears carved from a block of frozen light. With its futuristic aesthetic and technical bravado, the Sapphire Blue asserts Hublot’s position as the master of materials that most brands wouldn’t dare attempt.

IDdesign A benchmark for modern Scandinavian-inspired interiors, IDdesign Oman has become the go-to destination for those seeking refined, contemporary living. Its showrooms blend clean lines, natural textures and warm neutrals with expressive design statements – creating spaces that feel as inviting as they are stylish. Each collection is thoughtfully curated, offering everything from modular sofas and crafted dining sets to décor accents that elevate a home with quiet sophistication. In 2025, IDdesign deepens its commitment to personalised luxury with refreshed seasonal collections that celebrate comfort, craftsmanship and functionality. Soft silhouettes, tactile fabrics and earthy palettes define the new arrivals, while bespoke styling consultations help clients translate inspiration into beautifully balanced rooms. Whether furnishing a coastal retreat, a city apartment or a statement villa, IDdesign ensures every piece serves both form and feeling. It is contemporary living at its most effortless, where Scandinavian restraint meets the warmth and individuality of the modern Omani home.

IWC Schaffhausen

Portugieser Eternal Calendar IWC’s Portugieser line has long been a benchmark of clean design and horological intelligence – and at the helm of it rides the maison’s most ambitious complication yet: the Portugieser Eternal Calendar. This extraordinary timepiece features a moonphase accurate for an astonishing 45 million years, thanks to an unprecedented gear ratio system. The new calibre 52650 is engineered to display perpetual time without requiring adjustments for centuries. The dial – available in white gold or rose gold cases – retains the Portugieser’s signature purity, with balanced subdials and crisp Arabic numerals. The Eternal Calendar is not just a technical milestone; it is a philosophical one. It positions IWC as a brand willing to challenge not just the limits of mechanics, but the very scale of human time. For collectors, it stands as a definitive horological achievement.

Jacob & Co.

Astronomia Revolution 4D Jacob & Co. thrives in the realm where watchmaking becomes theatre – bold, kinetic, extravagant. In 2025, the maison unveiled the Astronomia Revolution 4D, the latest evolution of its iconic orbital architecture. The new model introduces a four-axis tourbillon system that completes a rotation every 60 seconds, creating a hypnotic orbital ballet beneath a high domed crystal. The levitating tourbillon, a rotating miniature globe, and a ruby-set orbital arm form the visual centrepiece. The movement is redesigned for improved energy efficiency, allowing the fast-paced orbital display to run for longer on a single wind. This is Jacob & Co. at its most spectacular: a mechanical universe rendered in motion, designed not for subtlety but for awe. In 2025, the Astronomia Revolution 4D stands as one of the most talked-about high complications on the market.

Jumeirah Muscat Bay Tarini Lounge

Cradled between dramatic cliffs and the tranquil Gulf of Oman, Jumeirah Muscat Bay is one of the country’s most breathtaking coastal escapes – a resort where understated luxury and natural beauty flow seamlessly together. Suites open onto endless sea views, mornings unfold in private coves, and the resort’s intuitive service creates a sense of calm that feels effortlessly refined. At the heart of this sanctuary is Tarini Lounge, the resort’s light-filled social hub overlooking the bay. By day, Tarini serves elegant pastries, aromatic coffees and refined light bites – a contemporary blend of local inspiration and international ease. Its signature Afternoon Tea has become a favourite among guests: a curated offering of delicate sweets, savouries and premium teas, served against the soft shimmer of the water. As the sun sets, Tarini’s terrace transforms into the resort’s most coveted vantage point – a serene, golden-hour retreat where the views, the breeze, and the quietly attentive service come together in perfect, coastal harmony.

Kiton

Women’s Fall/Winter 2025–26 Après Ski Capsule For Fall/Winter 2025–26, Kiton turned the stillness of snow-covered peaks into a study in wearable serenity. The new Women’s Après Ski capsule blends Alpine inspiration with the house’s revered Neapolitan tailoring, pairing sheepskin coats, cocooning jackets, and softly structured knitwear in shades of beige, snow-white, and sunlight yellow. Textures do the talking: plush shearling, cashmere-rich blends, and meticulously finished linings that feel as luxurious as they look. Volumes are relaxed yet disciplined, designed to transition seamlessly from chalet terrace to city pavement. Behind the apparent ease lies serious craftsmanship – more than half of Kiton’s workforce are artisans – and it shows in every hand-stitched seam and perfectly weighted hem.

Lamborghini Temerario

Lamborghini’s Temerario is the brand’s 2025 answer to a difficult question: how do you electrify a supercar without taming it? The new mid-engined plug-in hybrid replaces the Huracán and pairs an all-new 4.0-litre twin-turbo V8 with three electric motors for a combined output of 907hp, channeling power through an 8-speed dual-clutch transmission and e-4WD system. Official figures are brutal: 0-100 km/h in 2.7 seconds and a top speed of 343 km/h, with the V8 reportedly capable of screaming past 10,000 rpm (an incredibly rare feat!). But Temerario’s appeal is as much about sensation as numbers. The shorter wheelbase, advanced torque vectoring, and drift-friendly modes give it a playfulness reviewers say eclipses even its predecessors, while an optional Allegerita package and extensive carbon-fibre reduce weight and sharpen dynamics further. Inside, the cabin balances brutalist angles with surprisingly liveable comfort and a three-camera telemetry system that lets owners relive track days in forensic detail. In 2025’s supercar landscape, Temerario isn’t just a new Lambo – it’s a statement that the raging bull can evolve without losing its snarl.

Laurent Ferrier

Classic Micro-Rotor “Série Atelier III” Laurent Ferrier occupies a rarefied place in independent watchmaking: discreet, elegant, and shaped by the founder’s decades at the wheel of Le Mans racing. His watches are revered not for theatrics but for purity – smooth lines, finger-warm finishing, and movements that look sculpted rather than assembled. The maison’s Classic Micro-Rotor Série Atelier III is a limited Atelier release that refines its signature naturalescapement micro-rotor calibre. The new edition features a breathtaking “Sterling Anthracite” dial with vertical brushing that shifts dramatically under light, framed by a white-gold case whose proportions remain resolutely timeless at 40mm. The calibre FBN 229.01 inside receives updated hand-finishing across the bridge edges and rotor mass, elevating what was already one of the most admired automatic movements in haute horlogerie. Only a small number of pieces will be produced – as always with Ferrier – making the 2025 Série Atelier III a connoisseur’s object: understated on the wrist, extraordinary under a loupe, and a testament to the idea that true luxury whispers.

Louis Vuitton

Cruise 2026 Collection Louis Vuitton’s Cruise 2026 collection, presented in May 2025 at the Palais des Papes in Avignon, is one of those rare shows that instantly feel historic. In the vast medieval courtyard – used for a fashion show for the first time in its 700-year history – Nicolas Ghesquière sent out a procession of looks that fused Middle Ages splendour with glam-rock attitude: high-necked coats with furtrimmed collars, sculptural capes, metallic suiting, flamelicked motifs and gladiator-style boots that flashed like armour under the lights. The collection extends into pre-spring ready-to-wear and accessories where sculptural silhouettes, tapestryinspired patterns, and reimagined house icons – from Alma bags to wearable trunks – arrive in metallic finishes, embossed leathers, and jewel-bright hardware. It feels like a “radiant clash of centuries”: part courtly pageant, part rock concert, and entirely attuned to the woman who treats dressing as performance. For the Louis Vuitton devotee, Cruise 2026 is more than a seasonal capsule; it’s a collector’s chapter in the ongoing saga of Ghesquière’s most theatrical work.

Loro Piana

Fall/Winter 2025-2026 Collection Loro Piana’s Fall/Winter 2025-2026 Collection stands as the Italian Maison’s defining moment of the year – an elegant fusion of sartorial heritage, sensory richness and quiet power. At its core lies the brand’s mastery of rare fibres, from cashmere to fine Merino wool, rendered in designs that feel both timeless and alive in motion. Signature pieces like the evolved Spagna jacket appear in extended, versatile forms, while tailoring and outerwear reflect landscapes as diverse as the Highlands and Patagonian plains. The palette – earthy neutrals lifted by subtle greens – echoes seasonal terrain, creating a wardrobe that is at once grounding and refined. Loro Piana’s Fall/Winter campaign looks to the artistic touchstones of Jean Cocteau’s Villa Santo Sospir, layering cultural depth onto its aesthetic narrative. This collection doesn’t chase trends; it elevates wardrobe fundamentals into objects of enduring desire, showcasing why Loro Piana remains a beacon of luxury, craftsmanship and effortless elegance in 2025.

Maison Francis Kurkdjian Baccarat Rouge 540 Édition Millésime

Maison Francis Kurkdjian’s 2025 story is about joy, intimacy, and extreme rarity. Kurky, named after Francis Kurkdjian’s childhood nickname, turns nostalgia into couture: a creamy veil of white musks shot through fruity, tutti-frutti candy brightness – grown-up gourmand, worn with a grin. Meanwhile, Le Beau Parfum returns to the spotlight as a bold Parisian floral bouquet, where jasmine, tuberose and ylang-ylang glow with polished confidence. Then comes the headline moment: Baccarat Rouge 540 Édition Millésime, an ultra-limited interpretation using real ambergris, with just 54 bottles released each year, housed in a Baccarat-made flacon and priced at US$28,000. Beyond the bottle, Kurkdjian also scents the journey with AF001, created as Air France’s signature lounge fragrance. Together, these releases prove the Maison can be playful, personal, and unapologetically precious again. In a year when many houses play it safe, MFK balances escapism with craft – one foot in childhood, one in Paris, and both eyes on emotion.

Mandarin Oriental, Muscat Rawya

The newly-launched iconic five-star hotel in Muscat brings a new level of understated luxury to Oman’s capital, blending contemporary elegance with a deep sense of place. Set along the pristine shores of Shatti Al Qurum, the resort is defined by its calm architectural language, refined interiors, and a service philosophy that feels intuitive rather than ceremonial. With sweeping sea views, serene landscaped gardens, and thoughtfully curated spaces, the hotel has quickly positioned itself as one of Muscat’s most desirable lifestyle destinations. At the heart of its culinary offering is Rawya, the hotel’s highly acclaimed signature restaurant. Inspired by the ancient Silk Road, Rawya presents a sophisticated Euro-Asian brasserie concept, weaving Mediterranean, Levantine, and Asian influences into a cohesive, modern menu. The cuisine is elegant yet approachable, celebrated for its depth of flavour, polished presentation, and consistently attentive service. Whether for a refined lunch or a relaxed evening by the sea, Rawya captures the spirit of modern Muscat dining at its finest.

Maserati

Grecale Lumina Blu Special Series In 2025, Maserati fuses tradition with tailored luxury and technological ambition. The standout is the Grecale Lumina Blu Special Series, an exclusive SUV edition that elevates design refinement and comfort through a carefully curated equipment suite – an embodiment of everyday Italian elegance on wheels. Maserati’s iconic grand tourers, the GranTurismo and GranCabrio, return to their spiritual home in Modena for production, reaffirming the Trident’s heritage of bespoke craftsmanship and performance excellence. Alongside these pillars, the fully electric Grecale Folgore continues to showcase Maserati’s commitment to electrified mobility without compromising the brand’s performance DNA. 2025 is not just about cars; it’s about reaffirming identity – honoring Modena’s artisanal legacy while embracing modern luxury and innovation. For collectors and connoisseurs, Maserati remains a statement of passion, precision, and understated exclusivity in the refined world of automotive savoirfaire.

Miu Miu

Fall/Winter 2025 Collection Bold, irreverent, and unapologetically feminine, Miu Miu’s 2025 narrative unfolded through fashion, fragrance, and cultural crossover. Miuccia Prada’s Fall/Winter ready-to-wear collection reimagined femininity with sensual satin petticoats, softly contoured silhouettes, and deconstructed tailoring that flirts with both rebellion and romance. On the beauty front, Miutine emerged as the house’s standout fragrance, bridging playful charm and sophisticated depth with a jammy strawberry-floral heart and a gourmand finish – an embodiment of the brand’s youthful, unconventional spirit. Emma Corrin, the face of the campaign, captured this mischievous energy with effortless allure. Beyond couture and scent, Miu Miu ventured into everyday style with its collaboration with New Balance, marrying high fashion with performanceinspired design. Across runways and retail, Miu Miu continues to define its own rules, where tradition meets cheeky innovation, and elegance intersects with cultural resonance, securing its place at the forefront of 2025’s luxury landscape.

Montblanc

Iced Sea Automatic Date 0 Oxygen The brand’s 2025 releases read like a love letter to craft – measured in seconds, strokes, and stories. At Watches & Wonders, the Maison sharpened its modern tool-watch identity with the Iced Sea Automatic Date 0 Oxygen, now arriving in a new 38mm size and dressed in glacier-toned “sfumato” dials that echo alpine ice. Built to the ISO 6425 dive standard with 300m water resistance, it’s exploration rendered elegant. On the writing desk, Montblanc doubles down on cultural reverence: the Writers Edition Homage to Jane Austen celebrates literature as luxury, while Great Characters turns stage and page into collectible design, honouring Queen and the Jazz-Age glamour of The Great Gatsby. For connoisseurs, the Masters of Art Homage to Pierre-Auguste Renoir adds painterly texture to the Maison’s collector universe. The common thread is unmistakable: objects made to be used, treasured, and passed on – modern heirlooms with a pulse.

Mercedes-Maybach

SL 680 Monogram Series Mercedes-Maybach’s 2025 showpiece is the SL 680 Monogram Series – a rare moment when Maybach leans into glamour, not just grandeur. As the brand’s first open-top two-seater, it fuses the freedom of a classic roadster with the slow, deliberate indulgence Maybach is known for. The design is unapologetically curated: two distinct “Monogram” themes, exquisite surface finishes, and a cabin treated like a private lounge, crafted for arrival as much as driving. What makes it feel truly flagship is the attitude shift: the SL silhouette becomes a canvas for Maybach’s most expressive codes, including signature emblems and bespoke detailing that turn every angle into a statement. It’s the kind of car designed for Riviera evenings, hotel forecourts, and that quiet, satisfying moment when the roof goes down and the world edits itself out.

National Bank of Oman National Bank of Oman (NBO) is the Sultanate of Oman’s first local commercial bank, founded in 1973 and now recognised as a leading financial institution with a broad domestic and international footprint. With a network of over 60 branches and a commitment to innovation and customer-centric services, NBO continues to shape Oman’s banking landscape through secure, accessible, and digitally advanced offerings across personal, corporate, and investment banking. The bank has been lauded for its strong performance and comprehensive suite of financial solutions, earning accolades such as Best Retail Bank in Oman in 2025. At the pinnacle of NBO’s individual customer services is its Privilege & Private Banking proposition, tailored for affluent clients seeking personalised wealth management, exclusive benefits, and sophisticated financial planning. This premium segment offers dedicated relationship managers, priority service, preferential financing and deposit terms, and access to global investment advisory and structured products. Privilege Banking members also enjoy lifestyle perks such as priority airport lounge access, enhanced card limits, and curated partnerships that elevate the banking experience.

National Finance National Finance is a leading non-bank financial institution in the Sultanate of Oman, established in 1987 with a clear mission to make financing faster, easier, and more accessible for individuals, SMEs, and corporates across the country. With a comprehensive suite of products ranging from personal finance to SME and corporate financing – including equipment, working capital, and vehicle loans – National Finance has become a trusted partner for diverse customer needs. In 2025, the company strengthened its digital footprint with the launch of a revamped website and AI-powered instant chat assistant, designed to enhance customer interaction and streamline access to information and services. These digital enhancements reflect National Finance’s commitment to innovation and customer convenience. Complementing its online presence, National Finance also introduced a new digital finance application that offers a fast, paperless journey with swift approvals and financing solutions tailored for modern consumers.

NetJets One of the world’s preeminent private aviation company and a pioneer in premium private flight solutions since inventing the fractional jet ownership model in 1986. Today, as the largest private jet operator globally with a fleet spanning light, midsize, and ultra-long-range aircraft, NetJets combines unparalleled reach with bespoke service tailored to the needs of elite travellers, executives, and discerning individuals. Its model ensures predictable access to private aviation without the full financial and operational burden of owning an aircraft outright, backed by the stability and global scale of its parent, Berkshire Hathaway. At the core of NetJets’ premium offering are its fractional ownership and jet card programmes, which provide guaranteed flight hours, flexible scheduling, and personalised concierge support. Fractional owners enjoy dedicated access to a diverse fleet with operational logistics, maintenance, and crew management all handled by NetJets’ expert teams. For those who prefer flexibility over ownership, its jet card options deliver the same signature service with no long-term commitment. Across both solutions, clients benefit from seamless travel planning, luxury onboard experiences, and unmatched reliability wherever their journeys take them.

Nobu The upcoming brand’s momentum feels less like expansion and more like a carefully curated lifestyle universe. The headline for the region is Nobu Hotel, Restaurant & Residences Muscat, unveiled for Yiti Beach: an 80-room sanctuary paired with a signature Nobu restaurant, wellness facilities, pools, and a beach club – an address designed to blur the line between holiday indulgence and everyday living. Globally, Nobu Hospitality’s growth story continues with highprofile projects such as Nobu Hotel Toronto and Nobu Hotel Roma, reinforcing the brand’s ability to translate its Japanese minimalism and celebrity-era allure into new cultural contexts. On the plate, the brand keeps its loyalists engaged through seasonal creativity, Nobu Hotel Barcelona’s Omakase Barcelona tasting experience is a perfect example, weaving local produce into the house’s unmistakable Japanese-Peruvian rhythm. The result is a luxury name that travels well: instantly recognisable, quietly confident, and always a little bit celebratory.

Nissan

Patrol Nismo The all-new Nissan Patrol reasserts its stature as the definitive luxury full-size SUV, where capability meets contemporary refinement. At the heart of this evolution is the twin-turbocharged 3.5-litre V6 engine, producing exhilarating power of up to 496hp in performance-focused variants like the Patrol NISMO (other variants produce 425hp and 316hp, respectively), delivering punchy acceleration and commanding torque across terrains. Inside, the Patrol’s cabin has been comprehensively modernised with a premium 12.3-inch central touchscreen, seamless wireless connectivity and intuitive controls that elevate every journey. Whether navigating urban boulevards or rugged landscapes, refined leather seating, panoramic sunroofs, and advanced driver assistance systems combine comfort with confidence. With its blend of heritage-driven robustness and modern sophistication, the new Patrol stands as a compelling choice for discerning drivers who demand luxury, performance, and versatility in equal measure.

Oman Arab Bank Elite

A highly-distinguished commercial bank in the country, Oman Arab Bank (OAB) was established in 1984. Over decades of service, OAB has built a strong reputation for comprehensive retail, corporate and digital banking solutions, underpinned by a commitment to innovation and customer-centric service delivery. At the apex of its personal banking offerings is the Elite/Elite Exclusive segment, a premium tier crafted for high-net-worth individuals and discerning clients. This exclusive programme provides a dedicated relationship manager, priority service channels, and access to private premium banking lounges, ensuring personalised attention for all financial needs. Elite clients also enjoy unparalleled privileges through the Visa Infinite Privilege Metal Credit Card, the first of its kind in Oman, offering extensive lifestyle benefits including global airport lounge access and bespoke concierge services. OAB’s Elite suite underscores the bank’s focus on blending refined personal service with premium financial solutions for affluent customers.

Omega

4th Generation Seamaster Planet Ocean Omega’s 2025 playbook is pure modern iconography: take the legends, sharpen the edges, and make them feel even more wearable. The Seamaster Diver goes warm and decadent in Bronze Gold, pairing burgundy tones with a quietly vintage mood that still reads unmistakably contemporary. For those who like their classics louder, the Diver No-Date introduces crisp orange accents – small details, big attitude. The year’s most meaningful evolution lands underwater: a newly redesigned fourth-generation Seamaster Planet Ocean refines the silhouette for everyday elegance, without abandoning its tool-watch credibility. On the Speedmaster side, the Dark Side of the Moon family is thoughtfully updated, proving ceramic can be both stealthy and sophisticated. Rounding out the wardrobe, the Aqua Terra 150M leans into turquoise-and-black modernism – sporty enough for the weekend, polished enough for a suit.

Oura

Ring 4 Ceramic

Omanluxury Caden

The bespoke brand stands as a compelling testament to Omani artistry in perfumery, where each scent unfolds like a storied journey through landscape, heritage, and emotion. Drawing on the Sultanate’s incense-rich legacy, its Main, Private, and Limited Edition collections capture mood and memory – from the smoky depth of Royal Incense to the floral-woody elegance of Flowerlush and the cultural tapestry woven into Nasaj. In 2025, the house reached a new height on the global stage: its bold scent Caden was celebrated as Niche Fragrance of the Year, affirming OMANLUXURY as a rising voice in the world of artistic perfumery. Beyond accolades, the brand’s presence in Muscat’s premier retail destination – Mall of Oman – signals its expanding local and regional influence. OMANLUXURY’s creations do more than perfume the skin: they distill story and spirit into form, marrying tradition with contemporary sophistication.

If “health is wealth”, then Oura’s Ring 4 Ceramic reframes wellness tech as a piece of modern jewelry – quietly luxurious, obsessively wearable, and designed to disappear into your daily style. Introduced as a dedicated Ceramic Collection, it trades the standard Ring 4’s titanium exterior for high-performance zirconia ceramic, chosen for its luster, skin-friendly comfort, and fine-jewelry credibility. The palette is the headline: Cloud, Tide, Petal, and Midnight, all of which are nature-inspired finishes that feel more like a wardrobe choice than a gadget decision. Under the polish sits Oura’s promise of continuous insights powered by Smart Sensing, with brand-stated battery life stretching from 5 to 8 days for true 24/7 wear. The ceramic build brings a slight increase in thickness, a trade-off made in the name of durability and strength. The result is a rare category win: biometric intelligence wrapped in an object you genuinely want to wear.

Pagani

Huayra Codalunga Speedster Pagani’s statement to the automotive world this year is the Huayra Codalunga Speedster, a hypercar that treats restraint as the ultimate flex. Conceived as an open-air tribute to the longtail racers of the 1950s and ’60s, it stretches the Huayra silhouette into something fluid, elegant, almost impossibly pure. Only 10 will be made, each fully road legal and finished with the kind of hand-crafted detail Pagani collectors obsess over: tactile metals, artisanal materials, and a cabin that feels closer to haute couture than automotive trim. Power comes from a Mercedes-AMG 6.0-litre twin-turbo V12, paired to a 7-speed Xtrac transmission with a manual option – a deliciously analogue twist in a world rushing toward digital speed. With deliveries slated for 2026, the Codalunga Speedster is already the object of desire: a rolling sculpture for those who collect emotion, not just horsepower.

Panerai

Luminor Marina Panerai’s most important 2025 statement isn’t a reinvention, it’s a refinement of the watch that made the brand a modern icon. The new Luminor Marina returns with the same unmistakable silhouette and crownprotecting bridge, but now engineered to feel more “use-it-everyday” than ever. Water resistance jumps to 50 BAR (about 500 metres), pushing the Marina into serious tool-watch territory without losing its tailored, Italian presence. The sandwich dial glows brighter thanks to Super-LumiNova X2, delivering that unmistakable Panerai night-time drama with cleaner, crisper legibility. Under the hood, the new P.980 automatic calibre brings a threeday power reserve and a sturdier architecture aimed at improved stability. This is the kind of upgrade collectors love: invisible where it should be, transformative where it matters. For Signature Luxury 100 readers, the message is simple—heritage can evolve without compromise, and the Luminor Marina remains the wrist-borne definition of confident, masculine luxury.

Parmigiani Fleurier

Toric Quantième Perpétuel Parmigiani Fleurier’s 2025 statement is the Toric Quantième Perpétuel, a perpetual calendar for people who dislike perpetual calendars that shout. In platinum, with a serene Morning Blue dial, the complication is arranged in coaxial harmony so the eye reads time first, calendar second – an exercise in restraint that feels almost radical in modern high watchmaking. Beneath the quiet surface sits the hand-wound PF733 calibre, crafted in solid gold and engineered for elegance: a svelte profile, meticulous finishing, and a 60-hour reserve that keeps the ritual of winding satisfyingly human. This is Michel Parmigiani’s worldview distilled as mechanical intelligence, but with manners. For collectors who live in the world of “stealth wealth,” the Toric QP lands perfectly: precious without being precious about it, complex without visual noise, and unmistakably connoisseur-grade the moment it’s on the wrist.

Penhaligon’s The Cut

The Cut from Penhaligon’s stands as 2025’s quintessential British fragrance, where sartorial elegance meets olfactory craft. Unveiled to mark the house’s 155-year legacy, this modern fougère is a tribute to Savile Row precision, built like the perfect bespoke suit: structured, balanced, and effortlessly distinguished. Bright herbal top notes – mint and basil – open with refined freshness, like a crisp handkerchief at the lapel. They segue into aromatic lavender and nuanced woody notes of cedar and cypress that settle with quiet confidence, evoking both tailored formality and moment-to-moment ease. In The Cut, Penhaligon’s has deftly reimagined a classic fragrance family for today’s connoisseur, blending heritage sensibility with contemporary style. This is a scent that doesn’t just complement a wardrobe but one that defines it, making The Cut a signature in its own right for the modern gentleman who appreciates both narrative depth and refined character in his fragrance.

Piaget

Altiplano Ultimate Concept Tourbillon At the pinnacle of Piaget’s 2025 offerings sits the Altiplano Ultimate Concept Tourbillon, a watch that feels more like a jewel than a timekeeper yet stands as one of haute horology’s purest technical triumphs. Encased in an astonishingly thin 2mm profile, this khaki-green and yellow gold marvel blurs the boundary between artefact and art, with movement, dial, and case integrated into a single, whisper-light expression of craftsmanship. Powered by the hand-wound Calibre 970P-UC flying tourbillon, its complexity is matched only by its serene aesthetic restraint. A transparent sapphire caseback reveals the skeletal beauty within – an invitation to lose yourself in the mechanics of time itself. Alongside it, the Altiplano 910P delivers a slimmer automatic alternative with a 48-hour reserve, proving that Piaget’s mastery of ultra-thin watchmaking remains unrivalled. These pieces are not merely instruments; they are statements of refinement, blending Swiss technical genius with the Maison’s jeweller’s eye for colour, proportion, and sheer presence.

Porsche

911 Turbo S T-Hybrid The Turbo S T-Hybrid isn’t just the latest 911, it’s a defining statement for the future of high-performance sports cars. At the IAA Mobility show, Porsche unveiled this hybrid masterpiece that pushes the iconic 911 into uncharted territory, making it the most powerful production 911 ever with 701 hp and 800 Nm of torque from its twin-turbo T-Hybrid powertrain. Acceleration from 0–100 km/h in just 2.5 seconds and a top speed of 322 km/h underline its supercar-level credentials, while advanced aerodynamics and chassis refinements ensure razor-sharp handling. Inside and out, the Turbo S blends fierce performance with day-to-day usability, offering a bespoke balance of luxury, technology, and motorsport-bred dynamics. As Porsche continues to marry tradition with innovation, the 911 Turbo S T-Hybrid stands as a true marquee launch for 2025 – an automotive benchmark that thrills on both road and track.

Rolex

Oyster Perpetual Land-Dweller

Prada

Fall/Winter 2025 “Raw Glamour” Collection Prada’s Fall/Winter 2025 “Raw Glamour” collection isn’t just another runway moment – it’s a manifesto of evolved style and thoughtful luxury. At Milan Fashion Week, co-creative directors Miuccia Prada and Raf Simons presented a narrative that disrupts convention and invites reinterpretation: garments with deliberately unfinished hems, altered silhouettes, and materials placed in dialogue rather than hierarchy. This season isn’t about dressing the body, it’s about questioning what clothing means, how it moves, how it resonates. Beyond its conceptual depth, the collection introduced accessories and staples that feel both fresh and intrinsically Prada: the refined pragmatism of re-nylon, statement leather goods, and structures that emphasize form and fluidity over ornamentation. In a landscape often dominated by predictable cycles, Prada’s 2025 flagship stands apart as a courageous, intellectual exploration of identity, beauty, and collective movement – luxury that doesn’t just adorn, but activates cultural conversation.

Rolex doesn’t “launch often”, it makes moves… and serious ones. The Land-Dweller is exactly that: a new cornerstone collection that feels simultaneously vintageaware and future-facing. The silhouette is sleek and integrated, anchored by the Flat Jubilee bracelet that melts into the case with quiet confidence – more modern architecture than traditional sports-watch posture. But the real headline sits beneath the dial: calibre 7135 and its Dynapulse escapement, a genuinely rare Rolex moment, rethinking how energy is delivered through the escapement to chase greater efficiency and stability. Add the graphic honeycomb dial (especially striking in ice-blue platinum), and the Land-Dweller reads like Rolex speaking in a new design language without losing its discipline. For collectors, it’s the kind of watch that signals a chapter change: not a tweak, not a colour, but a statement of intent; precision, innovation, and permanence, distilled into a single new name. For vintage Rolex collectors, the case silhouette and integrated bracelet are instantly recognisable. Often referred to as the “Oysterquartz” design, this distinctive shape actually debuted in 1975 with the mechanical Datejust ref. 1530, marking its 50-year milestone. It was later carried forward and popularised by the Oysterquartz references 17000 (Datejust) and 19018 (DayDate), which entered production in 1977, ultimately giving the design its enduring nickname.

Richard Mille

RM 63-02 Automatic Worldtimer Richard Mille’s 2025 headline is the RM 63-02 Automatic Worldtimer, a travel complication engineered like a performance machine, not a polite dress watch. Limited to 100 pieces in red gold and titanium, it turns global timekeeping into an instinctive gesture: set a new destination with a twist of the bezel, designed for immediate time-zone changes without fuss. Underneath the sculptural architecture, the experience is pure RMmechanical, interactive, and unapologetically technical. A pusher at 4 o’clock acts like a “gear selector,” shifting between neutral, winding, and hand-setting modes with a crisp press, reinforcing the brand’s obsession with functional ergonomics. For the collector, the RM 63-02 isn’t just about knowing the time in Tokyo and Muscat – it’s about the theatre of getting there. This is modern luxury at full throttle: rare, engineered, and wearable as a statement of global intent.

Range Rover

Range Rover Sport SV Carbon The Range Rover Sport SV Carbon emerges in 2025 as the embodiment of British luxury performance SUV engineering – where savage power meets sculpted sophistication. Crafted by Land Rover’s elite Special Vehicle Operations (SVO) division, the SV Carbon wears its carbon-fibre cues as more than aesthetic flourish; they signal a deeper commitment to dynamic prowess. Beneath the bonnet, a potent 4.4-litre twin-turbo mildhybrid V8 delivers a formidable 625+hp, transforming every drive into a statement of intent. Onboard, technology and comfort coexist seamlessly: advanced chassis systems refine ride and handling, while premium materials and bespoke finishes ensure cabin refinement befitting its SV badge. From its assertive stance to its athletic heart, the Sport SV Carbon isn’t just a Range Rover – it’s a performance luxury SUV where capability and elite refinement converge, making it a 2025 must-drive for connoisseurs of speed and style alike.

Rolls-Royce

Black Badge Spectre Black Badge Spectre is Rolls-Royce stepping into the spotlight and turning the lights down ever so elegantly at the same time. Announced as the marque’s “alter ego” amplified, it becomes the most powerful Rolls-Royce ever, pairing the Spectre’s silent-electric theatre with a more assertive, driver-forward edge. Infinity Mode unlocks the full force of its output at the press of a steering-wheel button, while Spirited Mode delivers a launch-style surge that feels delightfully un-RollsRoyce – until you remember this is exactly what Black Badge was born to do. The design language follows suit: darker finishes, vivid accents, and richer Bespoke possibilities that trade traditional restraint for confident provocation. Yet the magic remains unmistakably Rolls-Royce: effortless speed, obsessive craftsmanship, and that floating, unbothered composure at any pace. For the Signature Luxury 100 world, Black Badge Spectre is the new statement piece; luxury, electrified, and ever so bold.

Samsung

Galaxy S25 Ultra Samsung’s Galaxy S25 Ultra is 2025’s statement of premium mobile excellence, uniting premium design with futureforward intelligence. Cloaked in a titanium frame, it elevates the flagship smartphone into territory usually reserved for bespoke devices, marrying durability with sophisticated minimalism. At its core, the S25 Ultra is a powerhouse of refined performance, advanced camera systems and an enhanced AI-driven user experience that interprets life moments with precision and creativity. The integration of the built-in S Pen turns every interaction into an act of expression, whether editing photos, drafting notes, or navigating with elegant control. From its sleek contours to its refined software synergy, the device elevates what a luxury smartphone can be: intuitive, bold, and distinctly personal. It’s not merely a tool; it’s a companion tuned to the rhythm of a connected, elegant life: the must-have centerpiece for any tech-savvy connoisseur in 2025.

Six Senses Zighy Bay One of Oman’s most extraordinary luxury retreats, the Six Senses Zighy Bay is nestled where the rugged Hajar Mountains meet a pristine private beach on the Musandam Peninsula. This village-style resort blends traditional Omani architectural charm with modern barefoot-luxury sophistication, offering private pool villas with serene sea or mountain views, world-class wellness at an award-winning spa, and a deep connection with nature that defines its unforgettable guest experience. Perched high above Zighy Bay, Sense on the Edge stands out as the resort’s premier dining destination. Celebrated for its sensory-driven, farm-to-table cuisine using fresh seasonal ingredients, the restaurant pairs innovative tasting menus with panoramic views of the Gulf of Oman. Intimate settings such as private starlight terraces elevate every meal into a memorable occasion, whether a romantic dinner or a special celebration.

Smythson

Smythson × Liberty Limited-Edition Collection In 2025, Smythson of Bond Street – the British luxury icon famed for its feather-weight paper and hand-crafted leather goods – unveiled one of its most talked-about moves of the decade: the Smythson × Liberty limited-edition collection. Born from a collaboration between two heritage British houses, this exclusive range marries Smythson’s meticulous craftsmanship with Liberty of London’s rich archival silk motifs, translating timeless luxury into a new design lexicon. Launched at Liberty’s Regent Street flagship, the debut edit includes sumptuous notebooks and diaries in Liberty Purple, Nile Blue and Coral, each enhanced with silk-lined interiors and premium leather finishes; a tactile, elevated experience for the discerning collector. With a second wave of accessories – from passport covers to luggage tags – on the way, this collaboration signals Smythson’s evolution beyond stationery into strategically curated luxury lifestyle territory.

Sohar International Sohar International is one of the largest and most prominent Omani banks that redefine modern banking with a dynamic blend of retail, corporate, and wealth management solutions tailored to the evolving needs of individuals and businesses across the Sultanate of Oman. Known for its agile, customer-focused approach and digital enhancements, the bank offers a complete suite of services including personal accounts, loans, credit cards, digital and mobile banking, and Shariah-compliant products – all supported through an extensive branch network and innovative platforms. At the forefront of its premium offerings is the Wealth Management & Private Customer service, designed for distinguished clients seeking bespoke financial advisory, exclusive credit facilities, preferential rates, and a host of lifestyle-aligned benefits. Private customers enjoy personalised attention, priority servicing, and access to premium privileges that elevate their banking experience. Complementing this tier are elite products like the Sohar International Infinite Credit Card, which grants complimentary global lounge access, concierge support, and curated travel and lifestyle perks for selected highvalue clients.

St. Regis Al Mouj Muscat Resort The St. Regis Al Mouj Muscat Resort is a superb addition to Oman’s luxury hospitality scene, stretching along a 360-metre private beachfront in the prestigious Al Mouj district of Muscat. The resort epitomises refined elegance with 250 exquisitely designed rooms and suites that offer breathtaking views of the Gulf of Oman or the Al Mouj golf course, each furnished with thoughtful amenities and the legendary St. Regis Butler Service for an elevated guest experience. Its stellar service, tranquil ambience, and world-class facilities have quickly positioned it among Muscat’s most soughtafter destinations for both leisure and business travellers. Among its outstanding culinary experiences, Hakkasan Muscat stands out as a premier dining destination. As part of the globally acclaimed Hakkasan brand, this restaurant at The St. Regis Al Mouj Muscat showcases contemporary Cantonese cuisine rooted in traditional techniques and the finest ingredients, creating an immersive gastronomic journey in a stylish, elegant setting. Hakkasan’s distinctive menu and refined atmosphere make it a highlight for guests seeking an exceptional fine-dining experience in Muscat.

Tag Heuer

Carrera Day-Date TAG Heuer’s 2025 power move is the Carrera Day-Date, a watch that understands the modern luxury buyer doesn’t want a trophy that stays in a safe. It wants a daily signature. Presented at Watches & Wonders, the DayDate leans into everything the Carrera stands for: clean legibility, motorsport poise, and that quietly confident “I’ve arrived” energy – without shouting too much like some other brands do. The real upgrade is beneath the dial, where the new TH31-02 manufacture movement signals TAG Heuer sharpening its technical story for the long term. Add the brand’s focus on improved ergonomics and higherquality components, and the result feels more tailored than ever: a success watch that sits flatter, wears smarter, and transitions effortlessly from boardroom to pitlane fantasy. The appeal of this timepiece is simple; it’s heritage you can feel, modernity you can live with, and a Carrera that looks like ambition on the wrist.

Tom Ford

Black Orchid Reserve Tom Ford’s Black Orchid Reserve emerges in 2025 as a masterstroke of refined seduction, revitalising one of fragrance’s most legendary signatures for a new era. Where the original Black Orchid became a hallmark of bold, glamorous perfumery, Reserve deepens that legacy with an artful interplay of floral brilliance and earthy richness. Opening on a powerful duet of black orchid and ghost orchid, the scent unfurls into a heart of ylang-ylang and black truffle; luxurious, unexpected, and intoxicatingly layered. Its dry-down is equally compelling, with roasted tonka and patchouli weaving warmth and depth that linger with effortless sophistication. Beyond its complex olfactory narrative, Black Orchid Reserve reflects Tom Ford’s design philosophy: luxurious presence married with modern restraint. Packaged in a silhouette that feels both architectural and sensual, it is destined to become a collector favourite.

The Chedi Muscat The iconic Chedi Muscat is one of Muscat’s most sought-after luxury resorts, set along a private stretch of the Gulf of Oman and celebrated for its serene minimalist design that fuses Omani architectural motifs with Asian influences across lush beachfront gardens and tranquil water features. The resort’s thoughtful blend of traditional elegance and modern comfort has earned it acclaim as a sophisticated sanctuary for both leisure and business travellers, complete with multiple pools, a renowned spa, and distinctive dining experiences that reflect global culinary excellence. A standout among its gastronomic offerings is The Restaurant at The Chedi Muscat, the resort’s signature dining destination. With high vaulted ceilings, elegant Omani arches and live piano accompaniment, this all-day restaurant presents a refined menu that spans Western, Asian, Middle Eastern and Indian influences, prepared live across multiple open show kitchens and complemented by an award-winning spirits list. For lovers of seafood with a view, The Beach Restaurant delivers creative coastal cuisine paired with panoramic ocean vistas along the resort’s private beachfront, making it an unforgettable fine-dining experience in Muscat.

Tiffany & Co.

Blue Book 2025: Sea of Wonder Master jeweler Tiffany & Co.’s new Blue Book 2025: Sea of Wonder stands as the defining high jewelry release of 2025 – an immersive ode to the ocean’s mystery and motion that marries nature, craftsmanship, and narrative like few collections before it. Conceived by Chief Artistic Officer Nathalie Verdeille, this flagship collection plunges into the deep with thematic chapters – Anchor, Ocean Flora, Mermaid, and Wave – that transform rare gemstones and diamonds into kinetic sculptures of the sea. Each piece reverberates with Tiffany’s storied high jewelry heritage while embracing a contemporary voice: imagined currents of cuprian tourmalines, emeralds that evoke underwater gardens, and sparkling diamonds that catch light like sunlit surf. The collection also channels Jean Schlumberger’s legendary aquatic inspirations into fresh interpretations that feel both mythic and modern. Sea of Wonder isn’t just jewelry; it’s a narrative journey through unknown waters, where technical mastery and poetic vision converge. For collectors and connoisseurs, it’s the year’s most evocative testament to luxury’s power to evoke place, emotion, and wonder itself.

The Sustainable City – Yiti The Arc

On a sweeping stretch of coastline outside Muscat, The Sustainable City – Yiti reimagines what luxury living can look like in a net-zero world. Developed as a flagship collaboration aligned with Oman Vision 2040, the community blends sea views, mountain backdrops and walkable neighbourhoods with solar power, recycled water systems and smart, lowcarbon infrastructure. Yet for all its engineering, Yiti feels first and foremost like a place to live beautifully: villa clusters and apartments are layered with green spines, biodomes, wellness and sports facilities, coastal trails and thoughtfully curated retail – a lifestyle where sustainability is seamlessly built into everyday comfort rather than worn as a badge. In 2025, the development’s luxury story crystallises with The Arc, a new landmark of 132 fully serviced residences – including a Nikki Beach–branded collection – offering expansive layouts, panoramic sea-and-mountain vistas, smarthome technology and resort-style amenities from pools and wellness hubs to concierge and private marina access. The launch has already set records, including Oman’s most expensive penthouse sale, underscoring The Arc as one of the Gulf’s most coveted new eco-luxury addresses.

Toyota

GR GT (Unreleased/Concept Stage) Unveiled in December 2025, the Toyota GR GT is Gazoo Racing’s first standalone street-legal supercar – and a startlingly serious one. Beneath its impossibly long, low hood sits a front-mounted 4.0-litre twin-turbo V8 paired with a rearmounted electric motor, delivering a hybrid powertrain with a projected output of at least 641 hp and 627 lb-ft of torque. Power is sent to the rear wheels via an eight-speed automatic with a wet-clutch setup, promising the immediacy of a dual-clutch with the drama of a big-capacity V8. Dimensionally, the GR GT sits in the orbit of a comparable German supercar, but with a much lower roofline and a more extreme stance. An aluminium structure with mega-cast nodes and generous carbon-fibre (hood, roof, rear bulkhead, door inners) keeps weight in check, while carbon-ceramic brakes and Michelin Pilot Sport Cup 2 tyres underline its track intent. Due to launch in 2027 and expected to be sold through local dealerships, the GR GT signals a new reality: Toyota’s performance future sits not just in rally cars and hot hatches, but in a bona fide supercar worthy of Signature Luxury 100.

Van Cleef & Arpels

Pont des Amoureux “jour & nuit” Romance, rendered with mechanical poetry: Van Cleef & Arpels’ 2025 headline is a new Pont des Amoureux quartet unveiled at Watches & Wonders. The Maison revisits its beloved Paris bridge narrative and turns time itself into atmosphere – four dials, four moods: dawn, morning, dusk, and moonlight. Each piece frames the couple in a miniature landscape scene, where nuanced colour gradients feel like sky turning over the Seine, and the jeweled bracelet elevates the watch into true highjewelry territory. This is Van Cleef’s signature moment: storytelling first, mechanics in service of emotion, and métiers d’art executed with a lightness that never feels forced. More than a complication, Pont des Amoureux remains a wearable vignette – an intimate reminder that luxury can be tender, cinematic, and deeply personal.

VistaJet VistaJet’s narrative for the year is defined by a new horizon of luxury travel – where wellbeing meets bespoke aviation. At the centre of this evolution is the VistaJet Sleep programme, a science-backed initiative that transforms long-haul comfort into peak restorative experience. Designed for high-frequency travellers, the programme blends curated in-flight rest protocols with destination-focused recovery strategies, ensuring members arrive refreshed and ready – a rare promise in private aviation. Equally significant is VistaJet’s landmark operational expansion: becoming the first international private jet operator authorised to fly domestic routes within Saudi Arabia. This milestone amplifies VistaJet’s global reach and caters to the region’s rapidly growing demand for luxury travel, as reflected by a 32 per cent rise in programme membership in the Kingdom in 2025. Together, these developments outline VistaJet’s marquee year – an elevated experience that marries cutting-edge service with unmatched access, setting the tone for premium private aviation in the decade ahead.

Vacheron Constantin

Solaria Ultra Grand Complication - La Première Vacheron Constantin’s boldest 2025 statement is the Les Cabinotiers Solaria Ultra Grand Complication - La Première, a wristwatch that feels less like a product and more like a mic-drop. Created to mark the Maison’s 270th anniversary, Solaria is billed as the most complicated wristwatch ever made, packing 41 complications into a double-sided, white-gold case. The headline isn’t just quantity, it’s artistry under pressure: rare astronomical indications, a deeply sophisticated Westminster minute-repeater, and a mechanical architecture that took eight years to develop, spanning 1,521 components and 13 patent filings. Despite its conceptual scale, the proportions are surprisingly “wristwatch-real” for what it is, a feat of miniaturisation and discipline. Solaria captures why Vacheron sits in rarefied air: when it decides to celebrate, it doesn’t do nostalgia – it does the future, handcrafted.

Valentino

Born in Roma 2025 RendezVous Ivory Collection Valentino’s Born in Roma 2025 Rendez-Vous Ivory Collection stands out as one of this year’s most luxurious and culturally resonant releases. This limited-edition fragrance and beauty suite elevates the Maison’s iconic ‘Born in Roma’ olfactory universe through an elegant ivory-and-gold signature, where the Donna RendezVous edition blooms with orange blossom, marshmallow accord and Madagascar vanilla, while the Uomo counterpart balances sparkling bergamot with warm woody-amber accords. Beyond perfume, the collection introduces the Spike Valentino Ivory lipstick line, merging couture heritage with contemporary allure through luminous matte colour built on the Roma Light Complex. The launch was marked by a theatrical revival of Studio 54 in New York, an homage to the house’s affinity for glamour, freedom and cultural storytelling – bringing together fashion insiders, creatives and tastemakers under one unforgettable night.

Zegna

Winter 2025 Vellus Aureum Collection Zegna’s Vellus Aureum Winter 2025 Collection is a masterclass in luxury that celebrates the essence of Italian sartorial artistry. Built around exquisitely lightweight, rare wool fibres – a modern interpretation of Ermenegildo Zegna’s historic quest for textile perfection – the line elevates classic menswear silhouettes with refined materiality and contemporary sensibility. The collection’s standout pieces, such as the Il Conte jacket and the debut Mocassin in nature-infused hues, showcase precision tailoring and a commitment to quality that feels effortless yet deeply considered. Under the creative direction of Alessandro Sartori, Vellus Aureum bridges past and present, drawing on Zegna’s storied heritage while speaking directly to today’s luxury connoisseur with a taste for understated elegance. Presented at Milan Fashion Week against a setting that evoked natural landscapes and artisanal harmony, the collection reaffirms Zegna’s place at the pinnacle of timeless tailoring and quiet sophistication; essentially, luxury defined not by logos, but by enduring craft and material excellence.

Zilli

Fall/Winter 2025 “Stone & Marble” Collection Ultra-luxury menswear house’s Fall/Winter 2025 “Stone & Marble” Collection stands as one of the Maison’s most compelling seasonal statements. Drawing inspiration from the raw power of stone and the timeless elegance of marble, this flagship collection elevates craftsmanship into sculptural form. Rich cashmeres, calf suedes, and premium leathers are shaped into precisely cut outerwear, suiting and knitwear that resonate with tactile depth and fluid movement. The earthy, mineral-infused palette evokes geological poise, while the structural lines and deliberate softness reflect Zilli’s mastery of material and proportion. This range isn’t mere fashion, it’s a narrative about presence, texture and quiet confidence. In a landscape where luxury often voices itself loudly, Zilli’s latest collection whispers authority: understated, tactile, and powerfully elegant.