Business model

Value-adding technology trading group

OEM is one of Europe's leading technology trading groups and its existence is based on the creation of value for customers and suppliers alike. By offering an extensive range of products and systems, along with the technical expertise of its employees, OEM creates value for its customers' products and processes. With its local presence, OEM creates value for its suppliers by reaching out to markets and customers that the suppliers would otherwise have difficulty reaching.

Value for the customers

oem gives customers access to top-quality products from leading suppliers, help with development projects and the means to streamline logistics processes. oem thus creates both technical and economic value for its customers. oem's employees have considerable knowledge of the operations' product range and the areas of application for these products. This means that customers have access to experience and expertise that can support them in their choice of constituent components and in development projects.

A significant percentage of oem's sales comes from customer tailored products built specifically for unique customer applications. Value-added services are therefore a key component of the offering. For instance, different components are pre-assembled on delivery in accordance with the customers' specifications. oem works closely alongside its customers and it is common for oem to become the supplier that customers turn to for the coordination of an increasingly large amount of their purchases.

Value for the suppliers

Strong sales organisations, high availability and modern marketing form the foundation of oem's business and are strong reasons why the company has been entrusted to represent the leading manufacturers in their markets. oem's goal is to be the manufacturers' best sales channel and make them the leading players in their niches. oem serves as the extended arm of the manufacturers in their respective markets and takes complete responsibility for the customer relationship. oem has close These are long-standing, loyal relationships and the company avoids marketing rival products. oem builds up a wealth of expertise and know-how on the manufacturers' products and how they can be used in the customers' operations. oem uses its expertise to bring ideas and proposals to the suppliers of how the products can be developed and adapted to meet different customer requirements.

Website as a competitive advantage

An effective and efficient website that meets customer requirements is a critical component of the marketing activities and gives a strong competitive edge. The ranges of products are presented on the companies' websites along with all the necessary information. It is also a channel for communicating know-how, inspiration and news about products. The majority of the Group's companies offer online shopping which is becoming an increasingly important complement in the selling process.

Logistics as a competitive advantage

An important part of the value generated by oem is created through oem's logistics units. The company offers over 60,000 products from more than 400 suppliers to its 30,000 customers, which makes the logistics process complex. oem works continuously to create a more efficient and seamless flow of goods. Coordinating the work to larger logistics centres increases efficiency and automates the flow of goods, thereby improving cost-efficiency, quality and service. oem also customises its logistics operations to meet the requirements and needs of larger customers, for example packaging sizes and delivery frequency, which creates clear advantages for the customers.

In connection with many of OEM's logistics units there are processing units that effectively provide unique adjustments for specific customers and the installation of products.