Thailand

GMW national coordinator: Bank of Thailand Participating organisations: schools Total number of participating organisations: 1 Number of children and young people reached directly: 1,005 Number of adults reached directly: 1,005 Number of people reached indirectly: 86,000

The Bank of Thailand set out to persuade young people to think more about their financial futures. Therefore, the Bank introduced a tool to help youth and adults to visualise their goals, guide them on how to achieve them, and encouraged them to stay determined.

The newly launched website “Dear Future Me” offers a space for people to write postcards to their future selves about what they want to become by next year. The youth could imagine any goals they wanted to achieve, such as their graduation project, a dream vacation, or a concert by their favourite singer. Then they could write it down as if they are talking to their 2023 selves. The site then directed participants to consider how much money they would need to achieve their goal, and also calculated how much money they should save each month. These messages and numbers are combined into an e-postcard that was scheduled to deliver to their email on the same date in 2023 along with a reminder email. The site also allows users to share the image of the e-postcard with their friends on social media. This would increase selfcommitment as well as the psychological factor of social pressure, which would help a person be more committed to the goal.

Throughout Global Money Week 2022, the youth and were able to participate in the “Dear Future Me” activity via distributed links promoted on various social media accounts of the Bank of Thailand and Line Open chat of school network. There were also QR scan spots at the Bank of Thailand Learning Centre for those who came to visit the museum during the campaign time.

Approximately a thousand participants directly accessed the “Dear Future Me” website and 186 participants fully completed these activities. The campaign reached over 86,000 people, and raised awareness of Thai people on the topic of financial goal setting.