Saudi Arabia

GMW national coordinator: Capital Market Authority Participating organisations: Social Development Bank, Saudi Central Bank, Sown Advisory, 24 government organisations, 9 NGOs, 2 chambers of commerce, 2 shopping malls, 5 public fairs, 12 schools, 10 universities, colleges and institutes Total number of participating organisations: 77 Number of children and young people reached directly: 1,129,375 Number of adults reached directly: 1,405,017 Number of people reached indirectly: 14,501,187

The Capital Market Authority (CMA) used their Smart Investor and Thameen awareness programmes throughout Global Money Week 2022. Some initiatives were carried out through social media platforms Smart Investor (https://twitter.com/siorgsa) and Thameen (https://twitter. com/thameensa). Posts included tweets, infographics, and videos. The campaigns used the official GMW2022 hashtags: #GMWBuildYourFuture #GMWBeSmartAboutMoney #GlobalMoneyWeek2022 More than 2,000,000 impressions, and over 350,000 video views were gathered. Furthermore, a university visit was held at the headquarters of the Capital Market Authority to enrich and raise the financial literacy knowledge of young people.

Throughout Global Money Week 2022, Social Development Bank (SDB) worked with 59 partners from all over the country. They conducted more than 69 workshops for over 6,800 children and adults and provided personal financial advice for more than 31 families. In addition, multiple new initiatives were launched to raise financial awareness of children and youth, to promote savings and financial inclusion and to encourage young people to acquire financial knowledge, skills, attitudes and behaviours necessary to make sound financial decisions and to become financially capable.

During Global Money Week, SDB launched the following initiatives and programmes:

• A hackathon for savings and planning targeting university students and young entrepreneurs. • A gaming application for children between ages 4-12 teaching children through gaming the basic concepts of money, planning and savings. • Interactive activity “Treasure Island” for 474 children between ages 4-12 focusing on concepts of earning, saving, investing and giving money. • SDB launched four different children stories for different age groups and published an encyclopaedia about basic concepts of money and the history of money.

During GMW2022, visits to the Saudi Central Bank and the Currency Museum were organised for secondary schools and universities students. An online competition via an easy access app to promote financial awareness was published throughout the week, with more than 400,000 participants. A media campaign was launched, and a podcast with HE the Deputy Governor for Development and Technology of Saudi Central Bank was recorded and broadcast. The podcast discussed financial technology and savings.

The Financial Education for Kids programme of SownAdvisoy focused on developing and raising financial awareness of kids. It taught 6-12 year olds how to save and set their personal financial goals. The workshop also helped 12 kids to understand how to buy, sell and negotiate though a simulation of a small market.

SownAdvisoy believes that reading is the foundation for knowledge, and in order to achieve its goals in raising financial awareness Sown Book Club was established. The club started its first sessions in January 2017 and has been held on a monthly basis ever since. For Global Money Week 2022, the Sown Book Club organised reading for a book called “What your financial advisor doesn’t tell you.” The two-hour event held on March 23 gathered 100 participants.