Morocco

GMW national coordinator: Moroccan Foundation for Financial Education - Fondation Marocaine pour l’Education Financière (FMEF) Participating organisations: Bank Al Maghrib (The Central Bank of Morocco), Moroccan Capital Market Authority, schools Total number of participating organisations: 14 Number of children and young people reached directly: 636,097 Number of adults reached directly: 16,858 Number of people reached indirectly: 3,511,814

The Moroccan Foundation for Financial Education (FMEF) is a national GMW coordinator in Morocco and celebrated this year’s Global Money Week Campaign from 21 March to 3 April. During the week, both educational and financial sectors aimed connecting children and young people to the world of finance.

Morocco has been taking part in GMW since the first edition in 2012 and proudly celebrated the 10th anniversary of GMW in 2022. For this special edition, the programme mobilised all stakeholders inclusively. Diversity and inclusion is reflected in the association of its new stakeholders, the development of actions and innovative initiatives for the diversified targets of children, juniors and youth and their ecosystem. Through activities over 635,233 beneficiaries were directly reached.

Based on the future-oriented theme “Build your future, be smart about money,” the programme included:

• visits to financial institutions and information sessions in the classroom by speakers from the financial sector; • training sessions for vocational training students, based on the digital material prepared by the Foundation, micro-entrepreneurs and project leaders; • seminars and webinars for higher education students; • targeted thematic competitions: “Best drawings” competition open to middle school students, this competition, which is titled “The world of money through the eyes of children” and was aimed to unleash the creativity of children and juniors on a theme related to finance; • best essays competition, open to high school students, was about writing a short content on the topic of “My story with money” with a dramatic structure; • best piggy bank competition addressed to trainees was organised in craft training centres and required participants to make a handmade piggy bank from different materials including wood, pottery, glass, silver, copper or leather.

Furthermore, daily publications on topics related to financial education were shared by the partners. ATMs were branded with the official event banners. Videos on financial education topics were produced and published among online competitions organised by the partners. In the insurance sector, a quiz on social networks was conducted by the Insurance and Social Security Supervisory Authority, which allowed participants to win prizes. The authority also provided a number of comic books explaining insurance-related topics in a fun way. Bank Al Maghrib (The Central Bank of Morocco) distributed booklets for children and juniors containing games and practical information. The Moroccan Capital Market Authority initiated competition through the mobile application “Quiz Finance” for the benefit of high school students followed by awards ceremony in May.

In parallel to the actions and other initiatives conducted throughout the country, a special GMW digital campaign was conducted on the social networks of the FMEF and its partners. Diverse range of contents and activities adapted to the selected themes were addressed to different audience groups. Many videos, testimonies, games, quizzes, tips on savings, investment, capital market, stock market, insurance and budget management where shared. Moreover, two influencers were engaged in the digital campaign to highlight the financial education messages and highlight any publications. The themes covered were both personal and professional financial management related as well as included sharing of experiences and best practices.

In addition, and as usual, the FMEF produced a press release presenting GMW activities that had been planned by the Foundation and its partners. This was shared throughout the media to announce the beginning of the campaign week.