2 minute read

Japan

Next Article
Zambia

Zambia

GMW national coordinator: Bank of Japan Participating organisations: Financial Service Agency of Japan, Committee for the Promotion of Financial Education, Central Council for Financial Services Information, Kinki Finance Bureau, Hokkaido Finance Bureau, Osaka Council for Financial Services Information, Osaka Consumer Affairs Center, Hokkaido Council for Financial Services Information, Hokkaido Government Office, Japanese Bankers Association, Japan Securities Dealers Association, Japan Securities Dealers Association Hokkaido District, Tokyo Stock Exchange, Inc., Sapporo Securities Exchange, General Insurance Association of Japan, Japan Financial Services Association, Japan Association For Financial Planners, The Life Insurance Association of Japan, Japan Institute of Life Insurance, Japan Association for Financial APIs, Mitsubishi UFJ Financial Group, Inc., Mizuho Financial Group, Sumitomo Mitsui Banking Corporation, Yamaguchi Financial Group .,Inc, The Okinawa Kaiho Bank,Ltd., Rakuten Bank, Ltd., The Nishio Shinkin Bank, Mitsui Sumitomo Insurance Co., Ltd, Mitsubishi UFJ Kokusai Asset Management, SMBC Consumer Finance Co., Ltd., Money Forward, Inc., Zaim Inc., Money Tree KK, Buntetsu Museum of Bank notes and Coins., Koto Ward DainiTatsumi Elementary School, Tokyo, Japan Financial Education Association, Nikkei, Inc. Total number of participating organisations: 38 Number of children and young people reached directly: 5,000 Number of adults reached directly: 94,000 Number of people reached indirectly: 17,000,000

In Japan, 38 institutions and more than 90,000 people including children and youth participated in Global Money Week 2022. Through social networking sites and media access, the campaign drew an interest of more than 18 million people. It is significantly more than in the previous year. It is due to growing awareness of the importance of financial education as well as the increased visibility of the GMW due to the OECD’s coordinating the campaign.

Especially, the implementation of the amended Civil Code to lower the age of adulthood from 20 to 18 in April 2022, GMW2022 attracted more attention before the enforcement of a new law. During the week, events on the theme of lowering the age of adulthood were held for high school students who became adults during their school years. On-site classes and online seminars were held and many web contents were published and disseminated on social networking sites.

Many GMW events in Japan were held for everyone from elementary school to university students. It was a good opportunity to reaffirm the importance of financial literacy, including life planning, asset building, cashless payments, and more.

GMW2022 was a good opportunity to remind not only young people but also teachers and parents of the importance of improving financial literacy. During the campaign, many youth voiced that they felt as if a new world had opened up to them. In addition, many of the participating organisations mentioned that participating in GMW, an international awareness campaign, served as a wake-up call to reaffirm the importance of financial literacy within the industry.

This article is from: