Estonia

GMW national coordinator: Ministry of Finance Participating organisations: Estonian Banking Association, LHV, Swedbank, SEB, Coop, BigBank, Luminor, Financial Supervisory Authority, Bank of Estonia, media group Äripäev, web game Cashy, personal finance coach Jekaterina Tint, start-up Alpa Kids, Admiral Group, 100 schools Total number of participating organisations: 115 Number of children and young people reached directly: 2,500 Number of adults reached directly: 4,000 Number of people reached indirectly: 6,500

Throughout Money Month, which is the whole March in Estonia, there were more than 100 guest lessons both online and offline in more than 100 schools all over Estonia. Materials for schools were designed and made available to youth in all age groups between 7-19 years old. Lecturers were provided by representatives from the financial sector, CEOs of the biggest banks, enthusiastic parents, and even the Minister of Finance led one class. The month ended with a big inspirational online conference where the Money Quiz Estonian final via Kahoot! platform took place.

Two games were launched during Money Month. A web game Cashy for students age 14+, and a board game about financial literacy for primary school children.

Together with parents, a well-known financial literacy coach organised an event called “Three Financial Literacy Days for Free” which was attended by 4,000 interested adults. The programme included nine presentations. 400 feedback forms reported 90% satisfaction rate with the event.