Colombia

GMW national coordinator: Asociación Bancaria y de Entidades Financieras de Colombia (Asobancaria) Participating organisations: Banco de la República, Superintendencia Financiera de Colombia, Ministerio de Educación Nacional, Asociación Bancaria y de Entidades Financieras de Colombia (Asobancaria), Federación de Aseguradores Colombianos (Fasecolda), Banca de las oportunidades, Autorregulador del Mercado de Valores (AMV), Fondo de Garantías de Instituciones Financieras (Fogafin) & Fundación Plan, 11 Universities, 91 Schools, Banco Falabella, Banco Caja Social, Banco Mundo Mujer, Banco Popular, Bancoomeva S.A., Banco Av Villas, Banco Davivienda, Itaú Colombia, Banco De Bogotá, Banco GNB Sudameris, Mibanco, Bancolombia, Banco Agrario, Fundación Bancolombia, Scotiabank Colpatria, Finanfuturo, Universidad Santo Tomas Bucaramanga, Microempresas De Colombia, Findeter, Crezcamos S.A Compañía De Financiamiento, Corporación de crédito Contactar, Cooperativa De Ahorro y Crédito CREAFAM, Fundación Social CREAFAM Solidaria & Coosanluis, Corporación Universitaria del Huila – Corhuila, Colegio Green Hill (Neiva), Colegio Gimnasio Moderno (Neiva), Colegio Anglocadadiense (Neiva), Clever Finance, Bancoomeva, Banco Mundo Mujer, Banco de Bogotá, Fondo de Pensiones y Cesantías Porvenir, Fundación Mundo Mujer, Universidad EAN Total number of participating organisations: 44 Number of children and young people reached directly: 63,276 Number of adults reached directly: 1,521 Number of people reached indirectly: 2,938,559

More than 50,000 children, young people, parents and teachers were engaged in over 170 activities organised by 27 national departments in Colombia during Global Money Week 2022. These activities focused on awareness-raising sessions on economic and financial literacy.

The GMW2022 National Launch on the importance of financial education in childhood was held on March 22. Participants included representatives from government and private entities who discussed the significance of financial education for children and young people and how it empowers them to build a brighter future as well as able to tackle deep social issues such as poverty and inequality in Colombia. Also, progress was made in governmental and private efforts to promote a public policy of economic and financial education for children, youth and adults.

Throughout the week, activities for children such as games, playful workshops, short stories, visits to libraries and financial institutions, video presentations and animations were carried out in schools. For young people, radio programmes, exhibitions, virtual and in-person workshops were held in universities. For parents and teachers, awareness-raising workshops, forums and virtual talks on “how to talk to children and young people about finances” were held.

During GMW, a large digital campaign was carried out with publications in social networks, web pages and mass media. It indirectly impacted more than 2.9 million people. The entire advertising strategy, events, activities and materials were centralised here.

The Corhuila Banking and Financial Administration Program, through the Research Seedbed IMERCAP, participated in Global Money Week. Various schools in the city of Neiva joined the celebration. During the Week, students of all educational levels participated in academic talks on topics such as savings, investments, digital banking and the future of the economics. The activities were aimed at instilling good money management practices in children and young people as well as identifying the need to save in order to start their own businesses in the future. In elementary schools, students learned to define concepts, such as saving and money. University students learned to carry out investment operations in the stock market, through digital platforms under the agreement signed with the Colombian Stock Exchange.

Throughout Global Money Week 2022, Clever Finance with partners from the Colombian financial system reached over 10,000 children and youth through activities in 78 Schools of 34 cities and towns.

As operator of Financial Education projects in Colombia this GMW2022 Clever Finance worked with: Bancoomeva on “Mural of savings”; Banco Mundo Mujer on “Mundo Mujer Financial Education Day” with conversation, logic challenges, Financial Education “parks” and trivia; Banco de Bogotá on Savings bingo and Forum “The power of decisions” and workshop “Everything you need to know before investing”; Porvenir Pension and Severance Fund on experiential activity “The Future is Saving”; Mundo Mujer Foundation - Experiential Activity “Saving my future with Mundo Mujer”; EAN University on Investment Forum.