EDUCATION ACTIVITIES DURING GMW

MONITORING AND EVALUATING FINANCIAL EDUCATION ACTIVITIES DURING GMW

To monitor the activities that happen during the GMW and have an indication of whether participants found them useful, organisations typically use social media monitoring tools, satisfaction surveys, post-event evaluation forms or questionnaires to test the knowledge of the participants (such as pre and post questionnaires to test the knowledge of specific topics/issues).

In Colombia, to track the impact of GMW2022, Asobancaria acquired a media monitoring and analysis tool, which collected information on internet sources and notified in real time when the keywords or hashtags for GMW Colombia were mentioned, thus making it possible to accurately track the performance of the digital campaign and to know indicators such as the reach of people, impressions or views, types of mentions and publications, channel or social network, and interactions. As for most of the initiatives which are conducted online, the Investor and Financial Education Council in Hong Kong, China, monitors the performance from data collected, including page views, social media engagement and video views.

In 2022, Money Advice and Budgeting Service (MABS) in Ireland introduced a research element to the Money Management workshops, wherein each student was surveyed on their attitudes and experiences with money.