Bachelor of Business Management with a Major in Marketing

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www.odisee.be/bbm

About Odisee University college Odisee is the result of a merger between two Flemish university colleges, Hogeschool-Universiteit Brussel (HUB) and Katholieke Hogeschool Sint-Lieven (KAHO). For years both institutions were forerunners at the top of Flemish higher education.

With Odisee both university colleges have started a new and very ambitious story in which our students (you!) will play a central role. Odisee University college offers six fields of study and 25 bachelor trainings on campuses in Brussels, Ghent, Aalst and Sint-Niklaas.

Visit us – Open days •

Wednesday 18th March 2015, from 1 pm till 5 pm

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Saturday 25th April 2015, from 9 am till 1pm

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Saturday 27th June 2015, from 9 am till 1pm

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Saturday 5th September 2015, from 9 am till 1pm

Study Business at Odisee In any modern professional environment ‘work, reflection and knowledge acquisition’ go hand in hand. Business students at Odisee prepare for this combination of learning and work. Our education is based on a combination of knowledge and practical training. In our courses we combine the latest theories, knowledge and practices. The more they progress in their studies however, the more students participate in projects that are practice based.

They get to know the business world via cases, business games, workshops and seminars.

BACHELOR OF

Business Management with a Major in Marketing

Major marketing companies are constantly looking for spirited commercial staff or marketing people.

Are you flexible, do you feel that you have a commercial talent and that you have good communication skills? Do you have a keen interest in the exciting world of marketing and communications, distribution, sales, event management and international business? Then you will love our Marketing Major.

A lot of variation We offer a practice-oriented training but we always have an eye for the strong theoretical underpinnings. Our students learn from practical projects which partner companies offer us as team assignments: e.g. market research projects, event organization, drafting a communication and a marketing plan. Sometimes we also work with business case simulations. Finally students must always present their advice to a panel of professionals. They develop a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills which must help them develop business contacts.

From general to more specific Our marketing training has three critical cornerstones: specialist marketing study, foreign languages and computer science. The specialist study covers everything ranging from broad marketing to very specific marketing niches. Business cases support everything we teach. Guest speakers, conferences, company visits, workshops and projects are all part of our training. Moreover, according to your interests and future plans, you can take a number of electives such as Event Management, Retail and Shop Management, Relationship Marketing, Business Strategy, German, Real Estate Management ...

Intense contact with companies Intense contacts with business is the core characteristic of your practice-based marketing Bachelor study. Guest speakers, company visits and in-company-projects help you discover what doing business in real companies is all about. •

In your second year you get to taste of a sales practice in a company of your choice for two weeks.

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In your third year you will have a three-month internship in Belgium or abroad to become familiar with the expectations and requirements of business life.

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In the last year of your training a Bachelor thesis and an in-company project are on the program: this enterprise education equips you with the attributes, capabilities and skills that enhance your employability and enable you to be entrepreneurial.

STUDY PROGRAMME This is the curriculum of your Bachelor of Business Management with a major in Marketing. Small alternations are possible. Please consult the website for the most recent programme.

Study Programme UNITS AND MODULES BUSINESS ORIENTATION

Micro and Macro Economics

4

Principles of Accounting & Budgetting

4

Principles of Law

Business Organisation

Projectwork and Portfolio

Religion, Philosophy and Business Ethics BUSINESS COMMUNICATION

English Communication Advanced

French Communication Advanced or Intensive French/Spanish/German

Business Strategy (3 ECTS) Doing Business in Europe (3 ECTS) Real Estate Management (3 ECTS)

5

5

6

ICT & Marketing

Innovation and the young international Entrepreneur (4 ECTS) Human Resources Management (3 ECTS)

3

ICT & Organization

Choose elective modules to add up to 60 credits:

MARKETINGANALYSIS

Marketresearch and -analysis

Consumer behaviour

4

SPSS

MARKETING MANAGEMENT

Marketing

Marketing Planning and Marketingmix Strategies

4

Marketing Communication

3 4

5

4

3

3

Retail-, non-profit en social Marketing

Sales, Purchasing and Logistics Transport and Foreign Trade

Sales Techniques and Sales Traineeship

3 6 6

Account management

5 3

Sales Organisation

LEARNING IN AN ACTIVE CONTEXT Seminars and Projectwork

3

4

Marketing Project

3

Business Project Marketing

Bachelor with honours Thesis

3 9

Workplacement in Flanders or Workplacement in or outside Europe or Studymobility in or outside Europe

17 20 20

ELECTIVE MODULES TOTAL NUMBER OF CREDITS

4 4

E-marketing

COMMERCIAL MANAGEMENT/SUPPLY CHAIN MANAGEMENT

3

4

3

Marketing management Practice:Business Game (3 ECTS)

3

4

Legal Issues of commercial Topics International Marketing

4

5

3

Interactive Marketing

4

4

Project Management and commercial Budgetting

Communication management (3 ECTS)

YEAR 3

4

3

Nederlandse communicatie or Business Communication and Reporting Techniques

YEAR 2

6

Nederlands or Communication in Dutch and academic writing

Electives in the third year

Quality Management (3 ECTS)

YEAR 1

3 or 4 60

60

60

AFTER GRADUATION As a marketer you’re always looking for new ways to satisfy your target group’s needs and to market products or services. You will advise on new markets and products. You take care of smart communication campaigns and other ways to make a product or a service desirable. Marketing and sales tasks often go hand in hand. One thing is certain: the job never gets boring.

Where will you work?

Marketers have a lot of job possibilities. The number of job offers and the variety of the sectors in which you can start are impressive. Here is only a small selection of jobs you can do with a marketing degree: product manager, market researcher, communications or publicity officer, sales manager, employee, sales officer ...

Master of Business Administration (KU Leuven Campus Brussels)

Lars is marketing manager at TomTom “TomTom is an international company that produces GPS devices and software. For several years, I have been the head of the marketing and sales team. My training in Business Management with a Marketing Major was the ideal preparation for this position.

Every day I make good use of the marketing techniques I studied at Odisee. My excellent communication skills in foreign languages are a real asset.”

When you hold your Bachelor of Business Management degree, you have access to the Master of Business Administration (MBA) from KU Leuven Campus Brussels via a bridging programme. This MBA is a one-year Master’s programme taught in English (60 ECTS). It has an international focus and is designed to provide you with academic knowledge as well as hands-on expertise, enabling you to be successful in international management positions.

All candidates for a Master in Business Administration must elect a major programme from the following options: •

International Business Management

•

Business Information Management

•

International Relations

More information: www.kuleuven.be/ma/mbabx

Go international!

Hundreds of the third year bachelor students at Odisee have already got an Erasmus scholarship and have spent a part of their training abroad. Often they perform their internship in a company abroad.

The Business Department at Odisee also welcomes about 30 students from foreign partner colleges and universities every year.

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Contact

Odisee University college Department of Business Studies Warmoesberg 26 1000 Brussels Phone +32 2 210 12 11

Programme Coordinator Stefaan Debrabandere stefaan.debrabandere@odisee.be Phone +32 2 609 88 07 Mobile + 32 479 70 97 14

www.odisee.be/bbm

Warandepark

V.U. : Mia Sas, Warmoesberg 26, 1000 Brussel 穢 2015

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If you obtained a degree that is awarded by an institute of the Flemish Community in Belgium, you can register directly with no further formalities.

METRO BEURSBeurs If you obtained a degree of secondary education awarded by an institute of the French or German Community in Belgium, or an international degree, METRO please consult the website for more information: BEURS 5/6 www.odisee.be/bbm

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The tuition fee for all students who wish to enroll for the Bachelor of Business Management programme at Odisee is 890 EUR (in 2015-2016). Please consult the website for more information: www.odisee.be/bbm

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