CHANGING LEADERSHIP TWITTER UNDERGOING A TRANSFORMATION

The landscape of leadership is undergoing a transformation, evident with Linda Yaccarino's imminent appointment as the new CEO of Twitter. It is evident that what were once considered "soft" skills have now become essential. Major companies worldwide are increasingly acknowledging the importance of traditionally feminine leadership qualities such as empathy, adaptability, humility, and vulnerability. These qualities are now recognized as crucial for current and future leadership requirements

I have had the privilege of knowing Linda for almost a decade. She is not only a dear friend but also a kindred spirit and one of the earliest supporters of my company, The Female Quotient. Without a doubt, I firmly believe that Linda is the perfect leader for this moment.

Linda's nickname, the "velvet hammer," holds great significance. It captures her unique blend of unwavering determination and graceful demeanor. She possesses the skills of a seasoned executive, demonstrating exceptional competence and expertise. However, what sets her apart is her ability to bring people together. Linda is a master at convening individuals, fostering consensus, and fostering collaboration. She goes beyond merely occupying a seat at the table; she wholeheartedly engages and leverages her feminine instincts to uncover tangible solutions for change.

In today's ever-evolving organizations, it is imperative to have leaders who possess the courage to stand up and stand out. Leading with authenticity and transparency creates an environment where everyone feels acknowledged, heard, and valued. By valuing diverse perspectives and experiences, leaders foster an atmosphere of innovation and effectiveness.

Linda Yaccarino exemplified this approach during her tenure as chairman of global advertising and partnerships at NBCUniversal. Overseeing a team of 2,000 individuals, she achieved remarkable results, generating over $100 billion in ad sales. Linda is renowned for her ability to rally her colleagues and drive transformative change. She fearlessly challenged the advertising industry's inadequate measurement systems, paving the way for progress. Moreover, she played a pivotal role in facilitating openness between advertisers and Elon Musk, fostering mutually beneficial relationships.

The inclusion of women in leadership roles brings about a return on equality. Research demonstrates that companies with more than 30% women executives have a 48% higher likelihood of outperforming those with less gender diversity. This advantage stems from the fact that women prioritize building relationships and connections rather than solely focusing on transactions. This approach fosters lasting transformation, distinguishing it from short-term success.

In summary, organizations require leaders who possess the courage to stand out and lead with authenticity. By prioritizing diverse perspectives, Linda Yaccarino demonstrated exceptional leadership, achieving significant results and driving positive change. Furthermore, the inclusion of women executives contributes to long- term success, emphasizing the importance of building relationships and connections. Linda's appointment as CEO sends a clear message to all companies that a new era has arrived. As we challenge the existing norms, the very definition of leadership is undergoing a transformation. Alongside this shift, a fresh vocabulary emerges to articulate essential skills. Throughout history, women have been subjected to labels and stereotypes, but it is now time to rewrite the narrative. We must embrace our inherent strengths, step into our power, and no longer conceal our feminine qualities. It is crucial for organizations to celebrate and prioritize these values and attributes. Our warmth, resilience, and passion have never been more vital in driving transformation and leading effectively. By doing so, we redefine the equation and, collectively, we will work towards closing the gender gap.