BUSINESS JOURNAL, 1ST QUARTER, 2017, Best of OCEANSIDE

Oceanside Quarterly

Oceanside Chamber of Commerce Quarterly Newsletter Jan. - Mar. 2017 WHAT’S INSIDE Veteran Non-Profit of the Year Chamber & Community Events Quarterly Review New Members & Renewals Board Nominations Low Tech Marketing Tips

Oceanside Quarterly Oceanside Chamber of Commerce Quarterly Newsletter

Oceanside Quarterly is published by the Oceanside Chamber of Commerce in 4 editions: Winter, Spring, Summer and Fall.

This newsletter is available at the Chamber office, community centers, local businesses, libraries, Sunset Market, and in PDF format on the Chamber’s website.

Cover photo: Zinko Photo, Steve Gibbs

TABLE OF CONTENTS: Chamber Events 4-5 Quarter Recap 6-7 New Members 8-9 Member Spotlights 10 Community Events 11 Member Renewals 12 Genentech Grants 13 Low Tech Marketing 14 Energy Saving Tips 15

About the Chamber 928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534 info@oceansidechamber.com www.OceansideChamber.com Produced and published by the staff of the Oceanside Chamber Copyright Oceanside Chamber of Commerce All Rights Reserved. Copyright 2017 Design: Kierstin Hill

For more than 20 years, I have had the honor of working with Oceanside’s business and community leaders. It has been an amazing privilege for me to see our City grow into what it is today. As I take on this new challenge of leading the Chamber, I am excited for what we can accomplish in the coming years.

Our business community is passionate about Oceanside. It is made up of people who are willing to give their time, energy and finances in order to make our City all that it can be. These businesses are vital to the well-being of our community, and it is my goal to provide support in any way possible.

For 120 years, the Oceanside Chamber has served the local business community by providing programs and services to help businesses succeed. We are aware that business needs are continually evolving.

Along those lines, we have created a new venue for members to provide their input as to what they need from the Chamber. It is called our 12 @ 12 Luncheon Series and will provide an opportunity for a small group of Chamber members to meet with Chamber leadership over lunch to discuss the needs and expectations of the business community. If you would like to be invited to one of these meetings to give us your input, please contact me at 760-722-1534 or scott@oceansidechamber.com.

I want to take a minute to acknowledge three very special people who have helped make the Chamber what it is today. First, our former CEO David Nydegger who retired in November after nearly 19 years at the helm. David did a great deal to help the Chamber build strong relationships within the City of Oceanside and beyond, including our neighboring Camp Pendleton. Mary Martinez also retired in November after 22 years as Bookkeeper and Administrative Assistant. Mary was a steady influence in helping the Chamber maintain a strong financial position over the years. And finally, Kierstin Hill, who served as our Communications Manager for the past 5 years. Kierstin recently left the Chamber to pursue another opportunity, and will be missed as she helped the Chamber build a strong social media presence and also shared much of her knowledge with the local business community.

Sincerely,

Oceanside Chamber Named Veteran Non-Profit Organization of the Year At the November 2nd meeting of the Oceanside City Council, The Oceanside Chamber of Commerce was named the Veteran Non-Profit Organization of the Year. Oceanside City Councilmember Jerry Kern, along with Assemblymember Rocky Chavez, and Congressman Darrell Issa made presentations to the Chamber in honor of its work in supporting local and national veteran organizations.

Congressman Issa and Councilmember Kern presented certificates of recognition to Chamber staff members Scott Ashton and Kristi Hawthorne.

A certificate was also presented by Assemblymember Chavez, who served as Camp Pendleton’s liaison to the Oceanside Chamber in the late 1990’s. Chavez spoke of

the early days of the Chamber’s Military Affairs Committee and commended the organization for its growth in serving the military community.

Chuck Atkinson, one of the founders of the Veteran’s Association of North County, nominated the Chamber for this award. The Chamber has been a strong advocate for veteran organizations by promoting their causes and providing them with a platform to gain exposure for their work.

“It is truly an honor for the Chamber to be recognized for its work in supporting our military community,” said Ashton, the CEO of the Oceanside Chamber.

S ocial M edia S eminars 2017 Each Seminar is from 9:00 - 10:30 am

January 26 January 27 February 23 March 23 April 27 May 25 June 22 www.oceansidechamber.com

Facebook Part 1 Facebook Part 2 LinkedIn Twitter Instagram YouTube Pinterest Winter 2017

Pay at the door or register online at: w w w.SocialMediaChamber.com

Chamber Members: $10 Non-Chamber Members: $50 These seminars are geared toward helping small business owners and non-profits leverage the power of social media to take their business to the next level of online marketing. Oceanside Chamber members using social media for their business will present seminars of tactics and tried-and-true examples of social media marketing.

Oceanside Chamber of Commerce Quarterly Newsletter | 3

Upcoming Mixers & Events Board of Directors: Kevin Witowich, Board Chair USBancorp

Joshua Van Orden, Chair Elect Oceanside Therapy Group

Marva Bledsoe, Past Chair Women’s Resource Center

Rick Wright, Secretary/Treasurer MainStreet Oceanside

David Stewart, Vice Chair Genentech

Bill Birnie

Pacific Marine Credit Union

Bob Waite AFLAC

Bruce Tait

Masson and Associates

Cameron Durckel SDG&E

Carrie Smith CSUSM

Charlie Anderson Privateer Coal Fire Pizza

Cheryl Broom

January 16: Chamber Closed in Observance of MLK Jr. Day January 26: Facebook Seminar Part 1

9:00 - 10:30 am Oceanside Chamber • 928 N. Coast Highway January 26: Meet the City of Oceanside

5:00 - 7:00 pm El Camino Country Club • 3202 Vista Way January 27: Facebook Seminar Part 2

9:00 - 10:30 am Oceanside Chamber • 928 N. Coast Highway February 20: Chamber Closed in Observance of President’s Day February 23: LinkedIn Seminar

9:00 - 10:30 am Oceanside Chamber • 928 N. Coast Highway February 23: Enlisted Recognition Reception

6:00 - 8:00 pm VANC • 1617 Mission Ave March 23: Mixer at Children’s Paradise

5:00 - 7:00 pm • 211 Main Street, Ste. 205, Vista March 23: Twitter Seminar

9:00 - 10:30 am Oceanside Chamber • 928 N. Coast Highway

MiraCosta College

Christian Manzano Wells Fargo

Debra Allen Eternal Hills

Isabel Escalle

Tri-City Medical Center

Joe Woods

Policy Point Insurance

Josh Arbenz

Stratford at the Harbor

Julie Hiltsley LegalSheild

Leslee Gaul Visit Oceanside

Lori Lawson

New Line Associates

Maria Mingalone

Oceanside Museum of Art

Attend a Committee Meeting Membership - First Wednesday of every month - 8:00 am February 1, March 1, April 5 Emerging Issues - First Thursday of every Month - 8:00 am February 2, March 2, April 6 Military Affairs - Second Thursday of every month - 7:30 am February 9, March 9, April 13 Latino Business - Fourth Wednesday of every month - 8:00 am February 22, March 22, April 26

Staff: Scott Ashton

/OceansideChamber

Kristi Hawthorne

/OceansideChamber

Kierstin Hill

/OceansideChamber

Chief Executive Officer VP of Events

VP of Communications

David Zumaya Membership Development Director

@OsideCaChamber

Administrative Assistant

@OsideCaChamber

Laci O’Brien Tracy Chin

Finance and HR Administrator

Oceanside Chamber of Commerce 928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534 www.OceansideChamber.com

@OceansideChamber

4 | Oceanside Chamber of Commerce Quarterly Newsletter

Winter 2017

www.oceansidechamber.com

Tuesday Networking Events Join us every Tuesday of the month for different networking events.

Tuesday networking events are open to members and non-members.

What is Plates for 8?

Plates for 8 provides a chance for 8-12 Chamber Members to meet for lunch or happy hour and learn more about each other’s business. A Chamber representative facilitates the event to provide an in-depth networking opportunity. This is an industry specific networking event so RSVP’s are necessary. The only cost to attend is your meal. Please RSVP to the email provided below.

1st

First Tuesday Coffee A casual morning of pastries, coffee and roundtable networking.

Second Tuesday Cafecito Enjoy sweet bread and coffee while learning about the Latino business community.

RSVP to:

Second Tuesday Beer n’ Braggin’

Thursday, February 16 at 11:30 am

No agenda, no host-bar, just come say hello and enjoy happy hour after work.

pam@oceansidechamber.com RSVP to:

February 14, March 14, April 11

Tuesday, February 28 at 11:30 am

Friday, March 17 at 11:30 am

2nd

BeerNBraggin.com for locations 4:30 pm

kristi@oceansidechamber.com

RSVP to: membership@oceansidechamber.com

2nd

February 14, March 14, April 11

Wednesday, February 8 at 11:30 am

Thursday, March 9 at 11:30 am

3rd

Third Tuesday Coffee A casual morning of pastries, coffee and roundtable networking

Chamber Office 928 N. Coast Hwy 8:00 am February 21, March 21, April 18

RSVP to:

scott@oceansidechamber.com Wednesday, March 29 at 11:30 am RSVP to:

pam@oceansidechamber.com

Fourth Tuesday Maximize your Membership Learn about Chamber member benefits while networking and enjoying a free lunch.

For locations and more info: www.Platesfor8.com www.oceansidechamber.com

at the Oceanside Chamber 8:00 am

San Luis Rey Bakery 490 N. El Camino Real 8:00 am

RSVP to: membership@oceansidechamber.com

scott@oceansidechamber.com

C O FFE E

Chamber Office 928 N. Coast Hwy 8:00 am February 7, March 7, April 4

Wednesday, January 18 at 11:30 am

RSVP to:

T U ESDAY

T U ESDAY C O FFE E at the Oceanside Chamber 8:00 am

4th

Chamber Office 928 N. Coast Highway 12:00 pm February 28, March 28, April 25 Oceanside Chamber of Commerce Quarterly Newsletter | 5

Quarterly Review

A look back on Oct. - Dec. 2016

Hosted the Oceanside Senior Expo.

The City of Oceanside presented “Senior of the Year” during this event.

Promotional sponsor of the Oceanside Turkey Trot

Chamber Website and Social Media Reach

 WEBSITE VISITS LAST QUARTER

7,300+ Twitter Followers

5,400+ Instagram Followers

12,600+ Facebook Likes Hosted Coffee with a Cop - Officers from the Oceanside Police Department gathered with community and business members for coffee and conversation.

6 | Oceanside Chamber of Commerce Quarterly Newsletter

1,200+

LinkedIn Page Followers Winter 2017

www.oceansidechamber.com

(Left) Mary Martinez, Bookkeeper, retired after working 22 years at the Chamber (Right) After serving as CEO of the Oceanside Chamber of Commerce for 19 years, David Nydegger retired and Scott Ashton was hired as CEO.

Quick summary of major quarterly accomplishments: • Began a Social Media seminar series and covered YouTube, Pinterest and Facebook. Scheduled a full series for January - June of 2017.

• Participated in the Dia de los Muertos event at Mission San Luis Rey and handed out over 1000 “Vida Latina en Oceanside” Magazines.

• Partnered with many North County Chambers for a Mega-Mixer at the Escondido Center for the Arts.

• Awarded $20,000 in grants to Oceanside Unified teachers in partnership with Genentech • Attended the MiraCosta College “Report to the Community” Breakfast • Staff members attended the Women in Business Conference • Donated unwrapped Christmas toys and raised money for the Women’s Resource Center at the Holiday Mixer • Hosted the Oceanside Senior Expo. The City of Oceanside presented “Senior of the Year” during this event.

Hosted many networking events including multiples of:

www.oceansidechamber.com

Winter 2017

• Mixers • Beer & Braggin’ • Ribbon Cuttings

• Tuesday Coffees • Plates for 8 • Maximize your Membership

• Cafecito

• Committee Meetings

Oceanside Chamber of Commerce Quarterly Newsletter | 7

Welcome Academy Mortgage 2171 S El Camino Real, Ste. 201 Oceanside, CA 92054 (720) 979-5333 www.TeamSouther.com Real Estate Loans

Coast News Group 315 S. Coast Hwy 101 #W Encinitas, CA 92024 (760) 846-3242 www.thecoastnews.com Media - Newspaper, Digital, Video, Mobile

Foundation for Senior Wellbeing P.O. Box 1896 San Marcos, CA 92079 (844) 654-4636 www.thefoundationforseniorwellbeing.org Clubs and Organizations/Non-Profit

ADP 1824 Corte Amarillo Oceanside, CA 92056 (954) 529-5813 www.adp.com Payroll Services

Del Taco 1601 Carmelo Dr. Oceanside, CA 92054 (760) 721-9003 www.deltaco.com Restaurants - Fast Food

Gem Mortgage 122 Civic Center Dr. #205 Vista, CA 92084 (760) 631-0004 www.hvasquez.gemcorp.com Mortgage Loans

Avanti Workspace 5857 Owens Ave., Third Floor Carlsbad, CA 92008 (760) 302-6030 www.avantiworkspace.com Office Leasing

Designs by Jacquelyn Oceanside, CA 92058 (760) 512-3012 www.designsbyjacquelyn.com Graphic Design

God’s Heart Ministry/Las Valientes 1330 East Vista Way Ste. 7 Vista, CA 92084 (760) 439-1133 www.lasvalientes.org Clubs and Organizations/Non-Profit

Burke & Domercq, LLP 2755 Jefferson St., Ste. 100 Carlsbad, CA 92008 (760) 434-3330 www.dburkelaw.com Attorneys C2 Financial Corporation 753 Sea Cottage Way Oceanside, CA 92054 (760) 814-1882 www.C2Finance.com Real Estate Loans Candace Saari, CPA Oceanside, CA 92054 (916) 765-8441 Accountants - Certified Public

El Cajon Roofing, Inc. 1710 Ord Way Oceanside, CA 92056 (760) 295-7587 www.elcajonroofingsd.com Roofing Excellence Real Estate 1928 Alvarado St. Oceanside, CA 92054 (714) 325-8812 Real Estate Sales Farmers Insurance/Altenbern Insurance Agency 640 Grand Ave., Ste. H Carlsbad, CA 92008 (760) 434-0350 www.johnfarmers.com Insurance

clothe+arrow 1817 S. Coast Hwy. Oceanside, CA 92054 (760) 425-0920 shop.clotheandarrow.com Clothing and Accessories

8 | Oceanside Chamber of Commerce Quarterly Newsletter

GoJump Oceanside 480 Airport Rd. Oceanside, CA 92058 (760) 390-5867 www.gojump-oceanside.com Entertainment Infiniti of Oceanside 3535 College Blvd.

Oceanside, CA 92056 (760) 683-9601 www.infinitiofoceanside.com Auto Dealers Juncal Real Estate - Lori Mitchell 580 Grand Ave., Ste. A Carlsbad, CA 92008 (760) 908-5756 Real Estate Sales

Winter 2017

www.oceansidechamber.com

e

New Members

Keller Williams-Yaney Langson 6005 Hidden Valley Rd., Ste 200 Carlsbad, CA 92011 (858) 284-6937 www.yaney-langson.kw.com Real Estate Sales

North County Food Bank 680 Rancheros Dr. San Marcos, CA 92069 (858) 863-5142 www.sandiegofoodbank.org Clubs and Organizations/Non-Profit

USA Multicultural P.O. Box 461801 Escondido, CA 92046 (760) 855-8115 www.usamulticultural.com Entertainment

Kennedy & Associates P.O. Box 2817 Vista, CA 92085 (760) 842-8857 www.kennedyfaires.com Events and Event Planning

Oceanside Sign Shop 510 B Civic Center Dr. Oceanside, CA 92054 (760) 613-5762 www.oceansidesignshop.com Signs and Banners

Verizon Wireless 3760 Mission Ave., Ste. B Oceanside, CA 92054 (760) 757-7075 Wireless Communications

Kylie’s Closet 3136 Toopal Dr. Oceanside, CA 92058 (951) 488-2793 www.kylies-closet.com Clothing and Accessories

Roof Masters 724 Sugar Pine St. Oceanside, CA 92058 (844) 766-3968 www.socalroofmasters.com Roofing

Main Street Hub 3221 West Temple St., Apt 222 Los Angeles, CA 90026 (260) 667-7136 Marketing and Social Media Networking

Signs of Support P.O. Box 596 Oceanside, CA 92049 (760) 445-8909 Advertising

Marc Manor Life and Healthcare Insurance Solutions P.O. Box 4266 Oceanside, CA 92052 (760) 576-4745 www.marcmanor.com Insurance

Split Second Shooting 571 Big Sky Dr. Oceanside, CA 92058 (760) 576-5128 www.splitsecondshooting.com Firearm Training - Weapon Training

Mr. Marce Party Rentals Oceanside, CA 92057 (760) 687-3981 www.mrmarcepartyrentals.com Party Equipment Rentals and Supplies

www.oceansidechamber.com

St. Mary Star of the Sea 609 Pier View Way Oceanside, CA 92054 (760) 722-1688 www.stmarystars.org Churches

Winter 2017

Veterans United Home Loans of San Diego 8885 Rio San Diego Dr., Ste 135 San Diego, CA 92108 (619) 296-5626 www.localvaloans.com/branch/ san-diego Real Estate Loans WestPac Wealth Partners 750 B St., Ste. 2740 San Diego, CA 92101 (858) 531-2132 www.thewp2.com Financial Services Whissel Realty (760) 576-8510 Real Estate Sales World Tuned Radio & Recording 110 Copperwood Way, Ste. K Oceanside, CA 92058 (760) 967-8867 www.worldtunedradio.com Recording Studio

Oceanside Chamber of Commerce Quarterly Newsletter | 9

Member Spotlight Kinane Events Kinane Events has been an Oceanside Chamber member since 2006. In business since 1991, Kathy Kinane and her team have managed many of Southern California’s largest running and walking and cycling events. Award winning events of notable size include the 28,000 person OC Race For The Cure, 21,000 person Surf City USA Marathon, and of course the 10,000 person PMCU O’side Turkey Trot. The Kinane Team excels in all aspects of Event Marketing and Management. The Kinane Team also specializes in producing turnkey convention races.

In addition to managing huge participatory events, the company established the 501-c3 charity. The ‘Move Your Feet Before You Eat!’ Foundation was created in 2007.

Their goal is to help solve the healthcare crisis one step at a time and support local charities that encourage healthy lifestyles. The Foundation supports school mileage clubs and offers a free adult running club, which caters to beginners and intermediate runners and walker/joggers.

You can reach the Kinane Team at info@kinaneevents.com or call (760) 434-2312

Jordan & Jordan Marketing Founded in 2002 and OCC Member since 2003, Jordan & Jordan Marketing has helped hundreds of small business owners and entrepreneurs all over North County to develop their brand, their marketing materials and their marketing language along with providing marketing strategy, education and edu-taining workshops.

Owner, Shonna Jordan says, “When it comes to your marketing: What you say really is as important as how you say it; what you do with what you know really is as important as what you know; and yes, image really IS everything.”

In addition to their marketing services, Jordan & Jordan produces two large events annually: The Business Explosion (AKA BOOM!) held in January in Oceanside and the Business Women’s Mega Mixer (AKA MEGA!) held in March in San Diego. The Oceanside Chamber has been a media/marketing partner/sponsor for BOOM! for the past 2 years and will be back on board for the 2017 Business Explosion on Thursday, January 26, 2017, 2 – 6 PM at QLN Conference Center.

For questions about the events or your marketing needs, you can reach Shonna via email, text or phone: sljordan@jordanjordan.com; (760) 310-3827.

10 | Oceanside Chamber of Commerce Quarterly Newsletter

Winter 2017

www.oceansidechamber.com

Community Events Business Explosion

Downtown HistoryWalks

January 26 2 - 6 pm at the QLN Conference Center TheBusinessExplosion.com

Beginning in April Second Saturday of each month OceansideHistoricalSoceity.com photo courtesy North Coast Images

Enlisted Recognition Reception February 23 6 pm at the Veteran’s Assocation of North County (VANC) EnlistedRecognition.com

Oceanside Valentine’s Week February 2 - 14, 2017 Celebrations throughout the week OceansideValentinesWeek.com

Public Safety Night at the Sunset Market February 2 5 - 9 pm Displays from Oceanside Police, Fire and Lifeguards, CERT, and more!

www.oceansidechamber.com

Earth Festival April 22 10 am - 3 pm Environmental organizations, entertainment & hands-on activities!

Contact Green Oceanside (760) 435-5828 Winter 2017

Oceanside Chamber of Commerce Quarterly Newsletter | 11

Membership Renewals 1-5 Years as Member 1st Choice Plumbing Heating and Air Accion San Diego Action Carpet and Floor Décor Advanced Plumbing Systems Anita’s Fine Mexican Restaurant Ashley’s Party Rentals Beach House Winery Bread of Life Rescue Mission Burns & Schaldenbrand Chambers Electric, Inc. Coldwell Banker Previews International Marta Hall Courtyard San Diego Oceanside DEGU Inc. Dragon Printing, Inc. Elements Massage Endurance House Oceanside Five Rings Financial Jennifer Rokke Frontline Tattoo Gigi Gleason Gilead Got Your Back San Diego Hass Team Realty Hello Betty Fish House IQ K9 Training Isaac’s Catering J.A. Services, LLC Killer Pizza From Mars LTH & Kitchen Marcy Browe Photography MedRev MRM Noodles & Company Oceanside Community Church Oceanside Cultural Arts Foundation Oceanside Family Dental Care Parra Accounting & Income Tax Service Pier View Dental Pro Kids | The First Tee of San Diego Pure Turbos Qualicare Family HomeCare San Diego County Credit Union

San Diego Eye Care Center Sea Coast Exclusive Property Brian Long Semper Fi Fund Shekinah Wedding and Event Planning Springhill Suites by Marriott Oceanside Stifel Evan Hennessy Yummie Fountains

6-10 Years as Member 8-2-8 Urgent Care Adrageous!

Army and Navy Academy Brightwood College Bruce Mortland Coleman & Coleman Advanced Dentistry Express Employment Professionals Flagkeepers Kinane Events, Inc. MCCS Camp Pendleton North County Lifeline Oceanside Transmission, Inc. Pier View Coffee Co., LLC Royal Rooter, Inc. The Oceanside Charitable Foundation Words, Ink!

11-15 Years as Member Brookdale Oceanside Double Diamond Insurance Elizabeth J. Graff Fairwinds Ivey Ranch Law Office of Patricia L. Andel, A. P. C. LEGOLAND California Oceana Resales & Rentals Wells Fargo Bank (Rancho Del Oro) San Dieguito Printers, Inc. Wyndham Vacation Resorts

Beachwood Motel

Central Michigan University Global Campus

Comfort Suites Marina Diamond Environmental Services, LLC Goodwill Industries of San Diego County Mary’s Family Restaurant Mossy Nissan Oceanside Oceanside Museum of Art Warner’s Muffler, Inc.

21-25 Years as Member American Legion #146 Friends of the Oceanside Public Library Joe and Mary Mottino Family YMCA North County Health Services Oceanside Unified School District Vista Community Clinic

26-30 Years as Member Boys & Girls Clubs of Oceanside

36-40 Years as Member California Business Solutions MiraCosta College O’Harra Fiduciary Services Oceanside Industrial Park Scripps Health

41-45 Years as Member Days Inn Oceanside

61-65 Years as Member Larry Hatter Road One/Carpenters Towing

75-80 Years as Member

16-20 Years as Member Allie’s Party Equipment Rental, Inc.

12 | Oceanside Chamber of Commerce Quarterly Newsletter

4th Quarter 2016

Weseloh Chevrolet & Kia

Winter 2017

www.oceansidechamber.com

Oceanside Chamber and Genentech Partner to Promote STEM Education The Oceanside Chamber of Commerce and Genentech have collaborated to provide $20,000 in classroom grants for Oceanside Unified School District. The grants were awarded to more than 35 educators of students in kindergarten through 12th grade for Science, Technology, Engineering, and Mathematics (STEM) related projects.

Chamber CEO, Scott Ashton, presents a check to Mike Florio at Cesar Chavez Middle School.

The grants were disbursed in increments averaging approximately $500, and will be used to provide much needed funds for equipment, experiments, classroom projects and field trips related to STEM.

“We often hear that teachers lack funds to bring hands-on STEM resources into their classroom. Partnering with the Chamber allows us to remove barriers and make a direct impact in the local classroom”, said Don Fitzgerald, Vice President and General Manager of Genentech in Oceanside.

For over a decade, the Chamber has raised funds to support scholarships and classroom grants, typically disbursing around $3,000 per year in grants. “This new partnership with Genentech has allowed us to have a greater impact on education than ever before,” said Scott Ashton, CEO of the Oceanside Chamber.

Chamber Welcomes Marines and Sailors to Local Community Each Wednesday, Marine & Family Services on Camp Pendleton hosts a “Welcome Aboard” briefing for Marines and Sailors newly stationed at the Base.

Over the summer, Chamber staff members began attending the weekly briefings to say a few words of welcome to the service members and to encourage them to visit Oceanside. Each service member is given an Oceanside “goodie bag” with copies of the Chamber’s publications and discount offers from a wide variety of local businesses. Chamber members who are interested in including a coupon in the bag should contact the Chamber office at (760) 722-1534.

www.oceansidechamber.com

Winter 2017

Board Nominations Chamber Members interested in serving on the Chamber’s Board of Directors are invited to submit applications for board membership by March 1st. To request an application, please contact Chamber CEO, Scott Ashton at 760-722-1534 ext.

107 or scott@oceansidechamber.com

Oceanside Chamber of Commerce Quarterly Newsletter | 13

Chamber Welcomes New Staff Members Pam Rumer VP of Business Development Pam Rumer served as the President and CEO of the San Marcos Chamber of Commerce for the past two and a half years. During her employment there, Rumer launched eCommerce, Google Analytics; Google AdSense; established a marketing plan for the Chamber’s social media accounts; redesigned the Chamber’s eNewsletter; and created a responsive website giving each member direct access to leverage the Chamber’s online presence.

Rumer owned her own business for eleven years, working with small and mediumsized businesses, while traveling as a consultant for media companies. She’s worked with such companies as Warren Buffet’s BH Media Group, a division of Berkshire-Hathaway; was employed with the San Diego Union Tribune as VP of North San Diego County Division and Director of SMB; she was Director of Advertising, Marketing & Digital with North County Times & The Californian.

Rumer has a background in advertising, digital, marketing, client and public relations, sales, training and project management, which will be useful in her new role. During her years as an media consultant; she owned and operated two small businesses. Rumer is a graduate of Purdue University, with a degree in Communications.

Tracy Millero-Chin Finance and HR Director

A native of the Snow Belt in northwestern Pennsylvania, Tracy has been living in Oceanside for the last 17 years. Having gone to school to become a nurse, she found her calling in the golf industry, when she moved west to work for TaylorMade Adidas Golf in Carlsbad. She began her career in customer service/ inside sales and then set her sights on a career in Human Resources, becoming TaylorMade’s training and development coordinator. Tracy was then promoted to the lead recruiter and HR generalist for TaylorMade.

After the birth of her second child, she decided to be a stay at home mom and spend time raising her two children. The go getter she is, Tracy felt like she still had something to offer. In the fall of 2010, she started her own business, renting baby equipment to families travelling to San Diego. While running this business, Tracy quickly embraced what it meant to be a business owner and entrepreneur.

She ran every facet of her company: sales, marketing, finance, operations, HR and customer service.

After successfully running this business for several years, she wanted to spend less time on the road and more time with her family, so she sold the business and started working closer to home. Tracy is excited to help Oceanside’s businesses grow!

14 | Oceanside Chamber of Commerce Quarterly Newsletter

Winter 2017

www.oceansidechamber.com

Low Tech Marketing is NEW Again by: Lisa Frost, Amazinc Internet Solutions

Published on the Oceanside Chamber Blog November 3, 2016

Here’s some quick DOs and DON’Ts to get more active followers: 1. DO include an email sign-up and share options on EVERY page of your website.

Place it in a prominent position and give visitors a compelling reason to connect with you (discount, free download, tips).

2. DON’T buy a list or likes!

Even if it were not a violation of the CAN-SPAM act, study after study has proven that it is not an effective way to build a following.

3. DO be consistent with your communications. Sending on a regular schedule and using a standardized format for your communications sends a subtle signal to your followers that you are reliable and trustworthy.

4. DON’T make your email/social content about YOU. Remember to keep WIFM (What’s In It For Me) in mind!

People want content that is about them - how it will benefit or entertain them. If you really have something special to say about you, make sure you add content for them too.

6. DON’T be afraid to try new things. When it comes to marketing, companies tend to lean towards traditional, tried and true practices. While this is a good standard, it prevents you from embracing new opportunities.

7. DO test, track and measure the results of your marketing efforts to determine what is and what is not working.

5. DO consider DIRECT MAIL. Yes I said old fashioned, low tech direct mail! With email There are a lot of DOs and and social becoming a primary DON’Ts to marketing, but if you communication channel, direct set a goal to try at least one new mail is experiencing conversion marketing tactic every week, within rates higher than ever before. a year you could transform your Mail boxes are emptier now marketing from bland to WOW! which allows for a quality If your marketing • Energy-efficient appliances can become plan is falling mailer to score big returns.

Want needs or to less efficient over flat time and without propera refresh learn ® worseSTAR yet, you do not have amore? maintenance. ENERGY ® SDG&E's us Energy Innovatio appliances are 30% more efficient. marketing plan, then contact Center offers courses to th Free Marketing Analysis. public, teaching energy and • Dirty HVAC filters for can a slow equipment

Tips to save energy

Did You Know?

efficiency and create dirtier air.

A properly sealed and cleaned HVAC system can improve efficiency up to 20%.

cost savings with everythin from HVAC to lighting. sdge.com/eic

Energy Savings Opportunities foror photocells Local Businesses • Timers can control outdoor lighting. Install occupancy

Business Understanding EnergyUse Use Business Energy Efficiency Programs Understanding Business Business Energy Energy Efficiency Programs sensors indoors to automatically turn lights off and on.

Reducing your monthly utility bill is fast and easy! SDG&E® offers solutions to help your business:

• Power strips and other devices continue to use energy, even when they’re off. Turning off a computer at night saves an average of $44 per computer per year!

There• are a numberair of programs businesses toofhelp you save Eliminating drafts canavailable increasetoeffectiveness heating and cooling, energy. saving Sign upan today to start average of saving! $200 a year.

MY ENERGY TOOL – Review your energy use, analyze your bill, and receive

building upgrades at sdge.com/BES.

a forecasted bill. Sign up at sdge.com/myaccount.

A GUIDE TO SAVINGS FOR YOUR BUSINESS – Learn how to save

BUSINESS ENERGY – Receive no-cost energy assessment • Hand dryersSOLUTIONS are up to 90% moreacost-effective than paperand towels.

• Adopting green business practices can help save money and promote a ON-BILLcleaner FINANCING – Zero-percent financing helps qualified customers pay for community. ®

energy by industry type at sdge.com/industry.

energy-efficient business improvements through your SDG&E bill. Learn more at sdge.com/OBF.

ENERGY USE ALERTS – These alerts give you information about your account, bill, energy use, and more – even while on the go. For details visit sdge.com/alerts.

SELF-GENERATION INCENTIVE PROGRAM – Earn cash based on the amount of energy you save when you retrofit existing business equipment or install new high-efficiency equipment. Learn more by emailing SGIP@energycenter.org.

GREEN BUTTON – Receive financial incentives for the installation of clean

RETROCOMMISSIONING – The San Diego Retrocommissioning Program can help improve the performance of building systems and achieve energy savings through financial incentives. Call (866) 961-6144 for more information.

and efficient energy technologies.

For more information, visit sdge.com or call (800) 336-7343

www.oceansidechamber.com

Get started!

Winter 2017

To learn more about business energy efficiency programs, visit sdge.com/EEP Oceanside

Cities are participating in the North Coast Energy Action Collaborative, a project facilitated by SANDAG, funded by California utility ratepayers, ® Chamber of Commerce Newsletter | 15 and administered

by SDG&EQuarterly under the auspices of the California Public Utilities Commission.

Oceanside Chamber of Commerce 928 N. Coast Highway Oceanside, CA 92054

Oceanside Chamber of Commerce Quarterly Newsletter Published by the Oceanside Chamber of Commerce All Rights Reserved

1 in 8 women will develop breast cancer in their lifetime

Introducing a state-of-the-art treatment which delivers radiation right where you need it - and no where else.

“I came with cancer, went to sleep, and when I woke up, I was completely done with my breast cancer treatment.”

- IORT Patient

First in San Diego County to deliver single-dose IORT!

Intraoperative Radiation Therapy (IORT) Stage 1 breast cancer treatment in as little as 1 day - avoiding the need for 6-8 weeks of post-operative radiation. For you, this means a quicker treatment period, fewer days off work, less travel, fewer appointments, and less emotional stress. » Single-dose radiation therapy directly to tumor bed, the area at the highest risk of recurrence » As little as 8 minutes of treatment » Cancer removal while preserving remaining breast tissue » Breast reconstruction can be completed during your surgery

P: 855.222.8262 | Tricitymed.org

IORT is not appropriate for all patients. Talk to your doctor to find out if IORT is right for you.