Best of Oceanside Quarterly Journal

Page 1

Best of

SPRIN G 2019


Business Community to Honor Local Military Families Story on Page 23


Chamber Announces Support of North River Farms Project


Oceanside Museum of Art Defines a New Paradigm for Public-Private Partnerships


Member and Community News


Economic Development News


Shop, Dine, & Play EDUCATION Peppertree Montessori ENTERTAINMENT Regal Cinemas (coming 2019) FASHION & APPAREL Alterations Studio Avenue FINANCIAL SERVICES Check ‘n Go Jackson Hewitt Tax Service GROCERY Sprouts Farmers Market HEALTH & BEAUTY Barber Shop Express Body & Brain Yoga Fitness 19 Happiness Nails Key Martial Arts HEALTH SERVICES College Dental Group LARGE RETAIL Big Lots PetSmart Target

RESTAURANTS Chipotle Mexican Grill El Pollo Loco Golden Corral McDonald’s Mountain Mike's Pizza Ohana Hawaiian BBQ Subway Victoria’s Mexican Food SERVICES College Coin Laundry College Pet Clinic Cox Communications Doug West Group Real Estate Oceanside Automotive Oceanside Tire & Service Center Sprint T-Mobile SPECIALTY RETAIL Fallas Parades GameStop Omega Bicycles

Where You Can Afford To Get Fit!


For more information, call our management office at: (760) 630-8247 Visit Us Online:


Our Recent Sales

1021 S Pacific St - $3,400,000

500 N The Strand 33 - $1,050,000

1128 Tait St B - $535,000

3181 Brougham Ct - $595,000

1005 S Tremont St - $1,100,000

1401 S Pacific St 204 - $1,297,500

216 Windward Wy - $1,750,000

214 Windway Wy - $1,870,000

100 Sportfisher Dr 101 - $935,000

807 S Pacific St - $2,325,000

4240 Arcata Bay Wy - $386,000

999 N Pacific St E306 - $947,000

760.473.0000 John Beran DRE 00799377 Patrick Marelly DRE 01054284 Compass is a licensed real estate broker (CA DRE# 01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. This is not intended to solicit property already listed.




Oceanside Quarterly Journal is published by the Oceanside Chamber of Commerce in 4 editions: Winter, Spring, Summer and Fall. This newsletter is available at the Chamber office, local businesses, libraries, Sunset Market, and in digital format on the Chamber’s website.

CONTACT US 928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534 Produced and published by the staff of the Oceanside Chamber Copyright Oceanside Chamber of Commerce All Rights Reserved. Copyright 2019 Design: Scott Ashton and Tiffany Smith

INSIDE THIS EDITION 4 10 12 14 16 18 20 23 25 27

Oceanside’s LAMVIN, Inc.Receives California Competes Tax Credit Chamber Announces Support of North River Farms Project Oceanside Museum of Art Defines a New Paradigm for Public-Private Partnerships History of the Top Gun House New and Renewing Chamber Members Member and Community News Economic Development Highlights Business Community to Honor Local Military Families USO Arrives at Camp Pendleton Business, Education, and Community Partnerships

It is inspiring to work with community leaders and visionaries on a day to day basis. I think back to a couple of days in March that were a microcosm of the amazing things I get to do in my role with the Chamber. It started with a meeting with my incredible staff members… a group that is passionate about serving our businesses. Our discussions usually include plans for enhancing our communications with members and continuing to provide services to help them grow. Immediately following, I met with members of our Public Policy Task Force as we work to shape the Chamber’s housing policy platform. Oceanside’s share of the Regional Housing Needs Assessment is over 5,000 units for the remainder of the 2013-2021 cycle. We are working to position the Chamber with strong policy statements on how we want our City to approach the housing crisis. Next, I attended a Unite North County meeting, as leaders from the business, civic and faith-based communities came together to share information and ideas as to best practices in addressing issues related to homelessness, education and food insecurity. My next two meetings were centered on the issue of education and workforce development, where I had the opportunity to work with leaders from Oceanside Promise, the County of San Diego and the Oceanside Unified School District to discuss plans for providing workbased learning experiences for our students. You can read more about our Latino Young Men Success Initiative on page 27. The Chamber is currently part of a planning group for a May 8th Internship Workshop which will offer a variety of tools that will equip our local businesses to provide internships for our high school students. It is a great experience to be a part of planning and implementing programs designed to address some of the most complex issues in our community.

The Oceanside Chamber of Commerce would like to thank the following Chamber Partners for their generous financial contributions to the Chamber’s program of work.





GK Asset Management, LLC


For more information about how your company can participate in the Partner Program, please contact Scott Ashton at 760-722-1534

2 | Oceanside Chamber of Commerce Quarterly Journal

Spring 2019 |

Scripps HealthExpress Same-day, walk-in clinics with evening and weekend hours

With our Scripps HealthExpress locations near you, simply walk in, call ahead to speak to a triage nurse, or visit us online to view the number of people waiting to be seen at each location and select a clinic that is convenient for you. Open seven days a week for minor illnesses and injuries, including: Scripps HealthExpress Oceanside 4318 Mission Avenue, Oceanside, CA 92057 Weekdays: 7 a.m.–9 p.m. Weekends and Holidays: 8 a.m.–5 p.m. Some locations also offer pediatric hours. We accept most insurance plans, cash, check and credit cards.

Walk in, call 858-461-6912 to speak with a triage nurse or visit for view online wait times and hold your place in line.

Executive Committee:

Bill Birnie Frontwave Credit Union Chair Debra Allen Eternal Hills Memorial Park, Mortuary & Crematory, FD-234 Chair Elect Joshua W. Van Orden Oceanside Therapy Group Immediate Past Chair Marva Bledsoe Women’s Resource Center Secretary/Treasurer Kristen Huyck MiraCosta College Vice Chair Nicole Magnuson Oceanside Promise Vice Chair Kevin Witowich BBVA Compass Investments Vice Chair

Board of Directors:

Charlie Anderson Privateer Coal Fire Pizza Nazeli Dertsakian Genentech Julie Hiltsley Fairway Mortgage Lori Lawson New Line Associates Robert Lustig Military Automotive Assistance Program (MAAP) Cristian Manzano Wells Fargo Bank (Rancho Del Oro) Maria Mingalone Oceanside Museum of Art Haley Peterson Intesa Communications Group Patricia Reily California State University San Marcos

Katie Scanlan San Diego Gas & Electric Jessica Shrader Tri-City Medical Center Bob Waite AFLAC - Bob Waite Rick Wright MainStreet Oceanside


Philip Antekeier United States Marine Corps Leslee Gaul Visit Oceanside Conference & Visitor Bureau Deanna Lorson City of Oceanside

Oceanside Chamber of Commerce 928 N. Coast Highway, Oceanside, CA 92054 (760) 722-1534 • | Spring 2019


Scott Ashton Chief Executive Officer Tracy Chin Finance and HR Administrator Quinton Harmon Membership Services Assistant Kristi Hawthorne Director of Events and Military Outreach Hana Gilbert Communications and Customer Service Coordinator Emerald Lowe Director of Membership and Oceanside Young Professionals Kristi Warwick Membership Development Representative







Oceanside Chamber of Commerce Quarterly Journal | 3


LAMVIN, Inc. is a manufacturer of custom architectural acoustical products here in Oceanside, California. Opened in 1961, the company’s name was derived from Laminating Vinyl. Under new ownership in the 1980s, acoustical products became their primary focus. (If you’ve ever eaten in a noisy restaurant or café, you can most often attribute the noise level to a lack of “acoustic absorption”. Acoustic absorption reduces sound and echoes by adding soft materials to hard surfaces.) Robin Gray purchased the company from her parents in 2008 and under her direction LAMVIN has become the leading manufacturer of quality, custom architectural acoustical products in the United States. Her 57,000 square foot office and warehouse

4 | Oceanside Chamber of Commerce Quarterly Journal

manufactures premium acoustical products which are shipped all over the country and abroad. She takes pride in the fact that she is a woman owned business in a field dominated by the opposite sex. She takes even more pride that her company offers excellent customer service and high quality products. LAMVIN was recognized by CISCA (Ceilings & Interior Systems Construction Association) in 2018 for its design of acoustical panels for the Hoover Institution’s Traitel Building in Stanford, California. Recent projects include the Mauna Kea Hotel, Hawaii, the Rancho Cucamonga Courthouse, Nike Corporate offices in Oregon and Google offices in California. Locally they have designed panels for San Marcos High School, Oceanside’s historic First Christian Church, the 333 Pacific Restaurant and numerous others. Gray recently applied for and received the “California Competes Tax Credit”, an income tax credit available

Spring 2019 |

to businesses that want to come to California, or in LAMVIN’s case -- stay and grow in California. In order to qualify for the tax credit, a business must have expansion plans to create jobs in California over the next five years. Since the program launch, 112 San Diego companies have won $66 million in tax credits. LAMVIN currently employs 28 full time employees and with the tax credit seeks to hire an additional full time employee, and purchase new equipment to lower increasing energy costs as well as to keep abreast of changing design aspects and the needs of clientele. | Spring 2019

Oceanside Chamber of Commerce Quarterly Journal | 5

s g n i t t u C n o Ribb

OTTERLEI COASTAL MOVES TO DOWNTOWN OCEANSIDE On Saturday, January 19th, Otterlei Coastal celebrated their grand opening at their new location at 250 Mission Ave. Having lived in Hawaii for 12 years, Greg and Stacey Holmes developed a passion for coastal decor. In April of 2018, they decided to turn their passion into a business, opening Otterlei Coastal, an “anything and everything” shop for beached themed home decor. Stacey and Greg personally select every product with an emphasis on their eye for Hawaiian inspiration. Otterlei Coastal, deriving from Stacey’s love for otters and a lei, prides itself in bringing a taste of Hawaii to Oceanside, and hopes to bring the “Aloha” to every customer’s experience!

NEW CUSTOM AMMO CAN SHOP OPENS ON OCEANSIDE BLVD. On Saturday, February 16th, Purple Heart Originals celebrated the grand opening of their location at 518 Oceanside Blvd., #101A. Their custom ammo cans are real government issued ammo boxes built for and used by the United States Military which then are refurbished by combat veterans. Choose from dozens of colors and custom images. These custom ammo cans make the perfect gift for any occasion from retirement gifts to golf tournaments. They even create custom ammo cans for wedding gifts. Stop in their shop to start your creation!

PEDIATRIC DENTISTRY CELEBRATES ANNIVERSARY IN A BIG WAY On Friday, February 22nd, Tri-City Children’s Dentistry celebrated their anniversary at their new location at 2420 Vista Way Suite 210 in Oceanside. Doctor Angelo Vasquez is a unique kind of pediatric dentist. With his kid-oriented style and fun personality, he gets children excited about their dental care, helping them develop healthy habits that will last. Their office is dedicated to providing excellent dental health care for infants, children and adolescents in a caring and gentle environment to give them a lifetime of beautiful smiles.

6 | Oceanside Chamber of Commerce Quarterly Journal

Spring 2019 |

Intuitive technology to growth Let’sfuel Doyour Something

Are You in Compliance with State and Federal Labor Laws for 2018 and 2019?


With our HR Solutions, you’ll be free to bring your business ideas to life.

Every hour you spend on payroll and HR is one less hour for promoting/marketing your business, serving customers, and driving revenue and growth. That’s why we designed Paychex Flex, our cloud-based HR solution, to be exceptionally easy to use – so you’ll be free to focus on what’s important. Intuitive, userfriendly interface

Built-in safeguards, such as notifications to alert you of potential payroll issues

Payroll processing in as few as two clicks

PAYCHEX® works beside you to assist with your HR needs

Reporting and analytics that drive potential insights for your business

A Mobile App for Employers and Employees While other providers offer an app for employees, the free Paychex Flex mobile app also provides robust functionality for the business owner or administrative user.

Payroll and Employee Management

Employee Benefits

Retirement Planning

Paychex Flex can help Employer capabilities: you run a smarter business with more •Enter and submit payroll – start on your desktop, finish on your phone. than 160 standard reports and dashboards •Get employee data and reports on the go. We proud – plus theare flexibility of members of the Oceanside Chamber of Commerce, and we work closely with the •Access retirement, insurance, FSA administrator views. Compliance! We are excited fullyChamber customizable and to provide them with Payroll Services andand Human Resource configurable analytics.

Greetings from your Oceanside Paychex Team!

push notifications for important events. to work with so many great local•Receive businesses!

As Labor laws are constantly changing, and our job is to ensure each business within the Chamber is protected, we are offering each Oceanside Chamber of Commerce business a no obligation free HR assessment, plus an additional 10% discount on new Paychex services. “We’d love to meet you! Please call Nikki Olson or Tyler Priest to schedule your free HR Assessment today!

 VERY PLEASED There are numerous complexities associated with running a small business in California. The Oceanside Chamber of Commerce is very pleased to have a partner like Paychex to help us navigate those waters and stay in compliance with all the rules and regulations. Scott Ashton CEO

Oceanside Chamber of Commerce 928 N. Coast Hwy, Oceanside, CA 92054 (760) 722-1534

Nikki Olson


(760) 691-9910

With new ownership in October, Pino Bottalico of Veneto’s Cucina Italiana & Pizzeria began using Paychex for his payroll system. Pino, who started working in restaurants when he was just 8-years old near Florence in southeast Italy, said he is very happy with the good service Paychex provides. When he has questions, they have answers, and it makes him very happy because serving food from each region of Italy keeps Pino and his staff busy. Using Paychex allows him to focus on his customers, permitting Pino to invite you in to enjoy a glass of Champaign with him.

Small Business Consultant

Tyler Priest

HR Solutions Consultant

(909) 921-7846


Pino Bottalico New Ownership, October 2017

Venetos Cucina Italiana & Pizzeria 608 N Coast Hwy 101, Oceanside, CA 92054 (760) 722-1228 • | Spring 2019

Oceanside Chamber of Commerce Quarterly Journal | 7


Networking Events

Networking events are open to Oceanside Chamber members. For more information about these events, or to attend as a prospective member, contact Emerald Lowe at (760) 722-1534 ext. 110 or email

FIRST TUESDAY COFFEE A casual morning of coffee and treats in a roundtable networking setting. Share a business card and get your “elevator pitch” ready. Free to Chamber members. Visitors welcome with registration.

Chamber conference room 928 N. Coast Highway 8:00-9:00am May 7, June 4, July 2


Social Meet-Up with no agenda and no host-bar. Make new friends and enjoy a happy hour after work. We meet from 5:00pm – 6:30pm and open to the public. Chamber membership not required.

May 14 @ Breakwater Brewing Co. July 9 @ Tap That Tap Room

BUSINESS MIXERS Join us for an evening of networking, appetizers and prizes. A portion of our raffle will benefit a local non-profit organization.

April 25, VANC, 5 to 7 pm June 20th, Arrowood Golf Course, 5 to 7pm



October 13 - 21, 2019 9-Day Package Rate For Only




The Oceanside Chamber of Commerce is excited to announce an opportunity to explore China for a once in a lifetime trip on October 13-21, 2019. Citslinc International, Inc. and the Oceanside Chamber are partnering up for a nine-day trip through historical and business adventures in China. The trip will consist of deluxe tours in Beijing, Shanghai, Suzhou and Hangzhou, and an opportunity to network with local Chinese business. The tours will include the Great Wall, Ming Tombs, Tian An Men Square, Pudong Economic Development Zone and more. The trip package rate is $2,099, and this includes the roundtrip international airfare and Chinese domestic airfare, four-and-fivestar hotels, three meals per day, fluent English-speaking tour guides and entrance fees for attractions. There is also an opportunity to attend the Terra-Cotta Warriors Tour for an additional charge. This trip is open to Chamber members, business leaders and friends.

For further information or to register for a FREE ORIENTATION on April 10th, contact: Tracy Chin, Oceanside Chamber of Commerce 760-722-1534 Ext. 103 8 | Oceanside Chamber of Commerce Quarterly Journal

Tour Operator, Citslinc International, Inc. 844-262-1100 Spring 2019 |

SAN DIEGO’S BEST BUSINESS RESOURCE HELPS DREAMS COME TRUE In 2018 the San Diego and Imperial Small Business Development Center (SBDC) Network Helped Local Business Owners Obtain Over $38M in Loans/Equity Financing The SBDC Network is a great resource for small business owners and helps them realize their dream of having a successful business. The SBDC provides one-on-one advising and most trainings/workshops to entrepreneurs at all stages of developing their organization from start to succession. Our goal at the SBDC is to help small businesses grow profitably. The SBDCs are a resource partner of the United States Small Business Administration (SBA). There are over 1,000 SBDCs across the U.S and internationally. There is no cost to small business owners for business advising and most of the workshop trainings. | Spring 2019

The SBDC business advisors leverage their experience and expertise to provide assistance in business planning, management, capital infusion/ loans, accounting/finance, government contracts/ procurement, HR, sales, marketing, profitability, business expansion, exporting, exit strategies, buying or selling a business, internet marketing/social media and other topics relative to running a business. continued on page 22

Oceanside Chamber of Commerce Quarterly Journal | 9

THE OCE ANSIDE CHA MBER ANNOUNCES SUPPORT O F N O R T H R I V E R FA R M S P R O J E C T The Oceanside Chamber of Commerce is committed to playing a vital role in the well-being of our community. In February, the chamber voted to support the proposed North River Farms development in eastern Oceanside, in part because of the positive opportunities it will create to meet our housing and employment objectives. Chamber CEO, Scott Ashton says, “As we look to our future it is imperative that we implement lifestyle supportive housing to attract and retain our workforce.”

area of South Morro Hills, this distinct project will be the catalyst to transform the area into an agritourism destination.

There is a growing concern among businesses and residents that Oceanside’s housing supply isn’t adequate to meet the demand. In fact, the City has only met 17% of their 2021 Regional Housing Needs Assessment goal.

The City of Oceanside has been persistent in their push for agritourism, which is the intersection of agriculture and tourism to help the farming community not only survive but thrive. North River Farms project manager, Ninia Hammond said, “we’d like to bring a new concept called an agrihood to the region to seamlessly complement and enhance the implementation of agritourism. We visited models across the nation to incorporate the best components, but we also strive to make it local to Oceanside.”

After a thorough review from the Chamber’s Public Policy Task Force and the Board of Directors the overwhelming consensus was that “North River Farms sets a precedent for a positive vision for the future of Oceanside,” Ashton reports. Serving as the gateway between existing development and the agricultural

An agrihood weaves together community, housing, and farming. North River Farms will artfully incorporate these three principles and expand upon them to include a Village Core with a Makers Space hub, solar paneled farm stalls for a weekly market, an education outpost run by the Ecology Center, an amphitheater and village

10 | Oceanside Chamber of Commerce Quarterly Journal

Spring 2019 |

green for gathering and events, trails and a 30-acre farm. The homes will be priced attainably and will range in size from 1,700 SF to 3,600 SF. “Between Oceanside’s young families and critical workforce to it’s seniors ready to downsize North River Farms offers an inter-generational style of living that fosters imagination and honors traditions,” Hammond said. North River Farms reimagines a heightened quality of life, and is committed to going above and beyond in addressing and providing much needed improvements to the area. Roughly $40 million will be dedicated to infrastructure, which includes: 16 road improvement mitigation measures, the largest of which is the expansion of the College Bridge. Additionally, the developer has committed to building a new fire station on site, ongoing funding for two staff positions and purchasing a new class six fire/paramedic vehicle. These improvements will increase safety and access and contribute to the overall economic vitality of Oceanside. The Chamber is proud to support the North River Farms project and they encourage you to get in touch to see how you can pledge your support too!

WRC – Working to stop domestic violence and sexual assault as we revive courage and empower lives. WRC provides counseling, case management, supportive services and shelter to victims of sexual assault and domestic violence and their children.

Services are available 7 days a week • 24 hours a day at

(760) 757-3500 Visit our website at | Spring 2019

Oceanside Chamber of Commerce Quarterly Journal | 11

O C E A N S I D E M U S E U M O F A R T D E FI N E S A N E W PA R A D I G M F O R P U B L I C- P R I VAT E PA R T N E R S H I P S By Maria Mingalone Executive Director Oceanside Museum of Art Oceanside Museum of Art (OMA) is forging a unique partnership with SD Malkin Properties, Inc., a developer of iconic destinations worldwide, who on February 6 broke ground on two new beachfront resorts, five blocks from the museum. S.D. Malkin Properties is committed to furthering the museum’s mission of celebrating local and regional talent and has engaged the museum to curate all art for both properties— which include a 161 guest room Joie de Vivre Hotel and a 226-room Destination Resort (two independent brands under the Hyatt umbrella). This partnership represents a new paradigm, pushing the envelope of the traditional art museum and how it engages and connects the community.

12 | Oceanside Chamber of Commerce Quarterly Journal

“OMA is our cultural partner in making this hotel unique, relevant and distinctly local—differentiation is key in our business and the museum brings in a creative component that will make the hotels even more special for our guests,” says S.D. Malkin’s Director Jeremy Cohen. Owners sought out OMA because of the innovative collection that it showcases, including the best, the unexpected, and the yet-to-be discovered artists of the region. “This unique and exciting partnership leverages the artistic, cultural, and educational expertise of OMA and the hospitality and tourism leadership of SD Malkin Properties, Inc. By building this long-term relationship with the hotels, OMA will have a lasting positive impact on the local arts community while more fully becoming a premier hub along the cultural corridor between

Spring 2019 |

in Los Angeles to Tijuana,” remarks Maria Mingalone, executive director of Oceanside Museum of Art. Once open, there will be ongoing arts and cultural programming to bridge the museum and hotels with special (delete arts) events, travel packages, and tours to help visitors discover the best talent in the region. At this time local artists have the opportunity to submit work for consideration to OMA to be featured in the new resorts. “SD Malkin is committed to fulfilling their promise to the people of Oceanside to bring them something of quality. Something that relates to | Spring 2019

the community. Something that will give back to the city of Oceanside over time and (delete try) to do that with integrity,” adds Cohen. For more information: The museum proposes to showcase the unique fresh attitude and atmosphere of Oceanside and Southern California creatives. A local call for submissions encourages creators and makers who live or have studios in Oceanside to submit work for consideration. Contact –

Oceanside Chamber of Commerce Quarterly Journal | 13


HOUSE By Kristi Hawthorne Groundbreaking for S.D. Malkin’s new hotel projects along Pacific Street broke ground in February 2019. When completed, the projects will provide Oceanside hotel accommodations the city has been lacking worthy of a seaside resort. In preparation of the construction and excavation, the “Top Gun” house was recently moved. One of Oceanside’s most notable landmarks, the house was built in 1887 for Doctor Henry Graves. The house has been recognized by SOHO (Save Our Heritage Organization) as the last best Victorian oceanfront cottage in San Diego County. It truly is an endangered species. Built as a vacation home, Dr. and Mrs. Graves would “summer” in Oceanside. The local paper described it as “their annual vacation by the seaside.” Many residents of Riverside, Redlands and San Bernardino purchased property in Oceanside and built vacation homes here. The house was sold in 1905 to Charles Burlock who was a deputy constable. One of the longest owners was Angeline Morgan who owned the home for over 40 years. During her ownership she had an addition built known as the “carriage house” and it was this structure that much of the filming was done in 1986 movie “Top Gun”. From its view on Pacific Street, the house has been a silent witness to our growing city, and the building of five piers since 1894. 14 | Oceanside Chamber of Commerce Quarterly Journal

Lynn and William Rego purchased the house in 1976 and much like Dr. and Mrs. Graves, spent their summers in Oceanside looking over the blue waters of the Pacific Ocean and renting it out the remainder of the year. One day the Rego’s were contacted by Paramount Pictures looking for property suitable for filming. Paramount rented the house for two weeks and for Oceansiders some of the most memorable scenes of the movie “Top Gun” were filmed there. The Victorian cottage was featured as the home of Cruise’s love interest, flight instructor Charlie, played by Kelly McGillis. The movie became a blockbuster and soon after its release in 1986 fans from all over the world flocked to have their photo taken in front of the “Top Gun” house. The movie made Tom Cruise a household name and the iconic scene of Maverick riding his motorcycle on palmlined Pacific Street in Oceanside is every local’s favorite. Rumors of its demise have persisted, with many advocating its demolition but the larger outcry has been for its rescue. Just recently the “Top Gun” house was moved off site to make way for two new hotel projects. Because of the house’s popularity, but more importantly because of its Photos courtesy Rainer Mueller historic significance, the house will be restored and moved back to a location on Pacific Street, incorporated into the resort plans. The future is bright for Oceanside and likewise the little historic beachfront cottage that continues to captivate so many.

Spring 2019 |


By Hana Gilbert Recently, Sgt Jim Ridenour, head of Oceanside PD’s H. O. T. team (Homeless Outreach Team) spoke to members of the Oceanside Chamber regarding the transient activity here in Oceanside. This topic has been of great concern and regular discussion amongst members. The Chamber felt it was necessary to hold a workshop informing business owners and community members alike about the current transient situation and offer some solutions. Sgt Jim spoke about the causes behind the increase in transient sightings, the strides Oceanside PD’s H. O. T. team has taken to combat this issue, and recommendations for community members to follow that will both reduce the number of transient run ins and help his team track the transient population’s whereabouts and hotspots. Sgt. Jim informed the Chamber that the transient population here in Oceanside has grown at an alarming rate due to the significant amount of resources available for transient people. Our neighboring cities (Vista, Carlsbad, San Marcos, etc.) do not have the same resources Oceanside has, and therefore, transients are sent here in the hopes they will not go hungry or without a bed. Due to laws in the state of California, transients cannot be physically removed from residing in public area unless there is an available bed for them to sleep. Unfortunately, there are far from enough beds to house the entire transient population, giving them full access to public property. Sgt. Jim did mention, however, a Mental Health Facility would make a significant difference in decreasing the number of | Spring 2019

Sgt Jim recommended for Transients:  Hire a private security guard to watch over the property  Businesses in an area can split the cost to hire a security team to protect the entire center or shopping mall.  Some security teams are specifically trained and well equipped to handle transient activity.  Sgt Jim said he can give recommendations for security companies if needed.  Implement a security system

 The locked doors at the Chamber offices have significantly decreased the amount of transient activity in our area.

 Build structures, install lights or play music in areas transients often sleep to prevent them from camping overnight.  Businesses have added enhancements to their property to detract transients from camping there overnight. The Best Western, for instance, put a cactus garden in an area frequented by transients which continued on page 24 Oceanside Chamber of Commerce Quarterly Journal | 15



NEW MEMBERS December 11, 2018 – March 11, 2019 19TEN Oceanside 1910 Oceanside Blvd., Ste. F Oceanside, CA 92054 (760) 730-5199 Restaurants - Sports Bar Army and Navy Academy 2605 Carlsbad Blvd. (760) 547-5286 Carlsbad, CA 92008 Academic Materials Behind the Bash Events Oceanside, CA 92057 (760) 583-9442 Events and Event Planning BPS International Oceanside, CA 92056 Business Consulting

(760) 940-1858

Business Payroll Service 804 N Twin Oaks Valley Rd., Ste. #119 San Marcos, CA 92069 (760) 510-6796 Accounting Services Cabana Concepts 3060 Industry St., Ste. 106 Oceanside, CA 92054 (760) 512-3667 Windows & Doors CC2UC 3402 Piazza De Oro Way, Ste. 300 Oceanside, CA 92054 (714) 325-4771 Education Program Coldwell Banker Previews InternationalMarta Hall 7020 Avenida Encinas (760) 809-7131 Carlsbad, CA 92011 Real Estate Sales

Columbia Sportswear Employee Store at prAna 3209 Lionshead Ave. (760) 936-0458 Carlsbad, CA 92010 Clothing and Accessories Cookie Cutters Haircuts for Kids 2183 Vista Way (760) 696-3341 Oceanside, CA 92054 KidsCutsOceansideCA Children’s Hair Salons Cornerstone Wealth Advisors 1808 Aston Ave., Ste. 150 (760) 476-1376 Carlsbad, CA 92008 Retirement Planning Daniel Omniewski Oceanside, CA 92054 Associate Member

(814) 490-9739

Del Oro Smiles Dentistry 4171 Oceanside Blvd, Ste. 100C Oceanside, CA 92056 (760) 283-7180 Dentists Dupaco, Inc. 4144 Avenida de la Plata (800) 546-4550 Oceanside, CA 92056 Medical Supplies and Equipment ElemenTek Solutions 7040 Avenida Encinas, Ste. 104-147 Carlsbad, CA 92011 (619) 955-6550 Web Design/Internet Services Empire Associates Oceanside, CA 92058 (760) 822-9106 Loans Fat Joe’s O’side 424 S. Coast Hwy. (760) 722-5637 Oceanside, CA 92054 Restaurants - Family

16 | Oceanside Chamber of Commerce Quarterly Journal

Flores Janitorial Services Oceanside, CA 92054 760) 419-3278 Cleaning Services GK Asset Management, LLC PO Box 531 Rancho Santa Fe, CA 92067 Real Estate Developers High Performanceology 300 Carlsbad Village Dr., #108A-134 Carlsbad, CA 92008 (858) 829-6822 Business Consulting Homeowners Financial Group 800 La Terraza Blvd. #102 (310) 986-1901 Escondido, CA 92025 Mortgage Loans Homes For Heroes 1341 Oak Ave. (760) 978-9327 Carlsbad, CA 92008 craig-bushman Military Services jD LAW, P.C. 400 S Melrose Dr., Ste. 109 Vista, CA 92081 (760) 630-2000 Legal Services Loan Depot- Beau Peters 1902 Wright Pl., Ste. 120 (760) 707-0201 Carlsbad, CA 92008 Mortgage Loans MASA Medical Transport Solutions 1910 Oxford Ave., Ste. #B (949) 397-5030 Cardiff, CA 92007 Medical

Spring 2019 |

M E MMembership BERSHIP MEMBERSHIP Membership Military Spouse Association of Camp Pendleton P.O. Box 5559 Oceanside, CA 92052 Military - Public Charity

Mission Family Dentistry 3935 Mission Ave., Ste. 9 (760) 439-5515 Oceanside, CA 92058 Dentists

Team Vinnie SD San Diego, CA 92101 Real Estate Sales

(858) 345-7829

The Crimson Cake 3830 Oceanic Dr., Ste. 410 (760) 613-8973 Oceanside, CA 92056 Bakeries

(760) 966-2870

The Funding Company Oceanside, CA 92057 (888) 978-9998 Loans

National Community Renaissance 9421 Haven Ave. (909) 483-2444 Rancho Cucamonga, CA 91730 Apartments

The Green Room Pilates 721 Pier View Way (760) 505-3300 Oceanside, CA 92054 Health and Fitness

North County Mobile Electronics 4035 Oceanside Blvd., Ste. E#38 Oceanside, CA 92056 (760) 967-1100 Car Stereo Installation

UV3 / Masterguard 2590 Jason Ct. (760) 726-8500 Oceanside, CA 92056 Furniture Care Products

Oceanside Longboard Surfing Club P.O. Box 825 (949) 537-1485 Oceanside, CA 92049 Sports and Recreation

Wills Creative LLC Oceanside, CA 92054 (760) 529-1092 Marketing and Social Media Networking

Nagata Bros, LLC. Oceanside, CA 92068

Orangetheory Fitness Carlsbad 1820 Marron Rd., Ste. #104 Carlsbad, CA 92008 (760) 517-9090 Fitness Center


Palomar Property Services 250 S. Orange St., Ste. 5 (760) 583-7486 Escondido, CA 92025 Real Estate Sales and Rentals

76-80 Years as Member Mary Steiger

Socal Softwash 676 Thunderbird Dr. (760) 681-1313 Oceanside, CA 92057 Roof Cleaning | Spring 2019

December 11, 2018 – March 11, 2019

66-70 Years as Member Greenman, Lacy, Klein, Hinds, Weiser Hatter Williams & Purdy Insurance ORCO Block & Hardscape Road One/Carpenters Towing 51-55 Years as Member Mission Linen Supply

41-45 Years as Member California Business Solutions Tri-City Medical Center Women’s Resource Center 36-40 Years as Member Oceanside RV Park San Diego Gas & Electric

31-35 Years as Member Boys & Girls Clubs of Oceanside Harbor Fish & Chips KOCT-North County’s Channel Oceanside Police Officers’ Association 26-30 Years as Member Oceanside Harbor District The Salvation Army - Oceanside Corps 21-25 Years as Member Certified Folder Display Service, Inc. Coldwell Banker Residential - Jason Nagy Dorothy’s Dry Cleaning & Laundry Goodwill Industries of San Diego County MHS Family Recovery Center Oceanside Mortuary, FD-253 Vintage Pointe Senior Apartments Vista Community Clinic 16-20 Years as Member Beachwood Motel D.A.V. Industries Frazier Farms Market Center Law Office of Patricia L. Andel, A. P. C. Len’s Auto Body MainStreet Oceanside Mike Musso & Associates, Inc., DIRECTV / ATT Commercial Service Providers North County Cat Hospital OneSource Distributors, LLC Pacific View Charter School Pioneer Services-A Division of Mid Country Bank Prince of Peace Abbey Sunterra Apartments 11-15 Years as Member Angelo’s Burgers Breakwater Brewing Co. Coldwell Banker/Rita Harper, Realtor, SRES

Oceanside Chamber of Commerce Quarterly Journal | 17



Flagkeepers, LLC Gems N’ Loans Genentech Harris Personal Injury Lawyers, Inc. Kinane Events, Inc. La Quinta Inn Oceanside Le Rendez Vous French Bakery Oceanside Firefighters’ Association Oceanside Live Scan, Inc. Piazza D’Oro Pier View Coffee Co., LLC Residence Inn by Marriott San Diego/ Oceanside S. D. Malkin Properties, Inc. Stirling Development The Oceanside Charitable Foundation

6-10 Years as Member Action Research American Plumbing Heating & Air Ashley’s Party Rentals BBVA Compass Investments – Kevin Witowich Chambers Electric, Inc. Classic Chariots Coleman & Coleman Advanced Dentistry Conover Tires Wheels and Service Inc. Copy Link, Inc. Gilead Killer Pizza From Mars Law Office of Steven L. Fritsch MCCS Camp Pendleton Mimi’s Cafe My Lucas Oil Oceanside Florist Inc

Oceanside Municipal Airport Oceanside Therapy Group Oceanside Transmission, Inc. Pro Kids | The First Tee of San Diego Prohibition Brewing Company Inc. Semper Fi Fund Sizzler Restaurants Solutions for Change Spirit of Sharing (SOS) Springhill Suites by Marriott Downtown Oceanside That Boy Good T-Shirt Factory/On Track Printing Unique Flooring Upper Crust Pizza Visit Oceanside Conference & Visitor Bureau

1-5 Years as Member 101 Bagels & Subs 3natural Bionutrition Alexeev & McDaniel LLP American Pharma Wholesale Anything But Ordinary Catering Bath Planet BBVA Compass Beazer Homes Club Z! In Home Tutoring Service Coast News Group Coleman Worldwide Moving Dave & Buster’s Carlsbad DEGU Inc. El Pollo Loco El Pollo Loco #3731 Emerald Isle Golf Course

Firehouse Subs G&M Oil Company, Inc. Injury Trial Lawyers, APC Lamvin Acoustical Wall and Ceiling Panel Manufacturer Marcy Browe Photography MD Commercial Cleaning Merrill Lynch - HMA Group Metroflex Gym MRM National Association for Advancement of Colored People (NAACP)- North County Oceanside Bluffs Investments, LLC/ Rhode Moore Oceanside Broiler Oceanside Tattoo “The Arcade” Pacific Star Realty and Investments Pacific Stone Properties Ramada Inn Oceanside Rudy Van Hunnick - Community Liaison San Diego County Water Authority Sea Hive South O Marketplace Shopoff Realty Investments , L.P. Slight Edge Hair Salon Split Second Shooting St. Thomas More Catholic Church Sudberry Properties The Learning Experience Tip Top Meats & European Delicatessen, Inc. Trusted Payment Technologies USA Imaging Supplies Walmart #5637 Neighborhood Market YSR CPA Group PC

WHAT IT MEANS TO BE A CHAMBER MEMBER: • Sharing your message in a cost effective way • Gaining insight about current issues that could impact your business • Building a network of valuable connections

• Demonstrating credibility to potential partners • Participating in a supportive environment • Tapping into Chamber resources to grow your business

Contact our membership Director Emerald Lowe at (760) 722-1534 ext. 110 or email for more information. 18 | Oceanside Chamber of Commerce Quarterly Journal

Spring 2019 |



City of Oceanside Water to Receive $2.623 Million in Funding The City of Oceanside was notified this week that it will receive $2.623 Million in funding from the Bureau of Reclamation’s WaterSMART’s Desalination Construction Projects under the WIIN Act, subject to Federal appropriations. The funding will be used to construct two extraction wells within the Mission Basin as well as brine minimization treatment components. The project will increase the supply of locally-sourced water as well as reduce the volume of brine discharged to the Pacific Ocean via the Oceanside Ocean Outfall. ​ Scripps Clinic Named First Center of Excellence in San Diego County for Treating Prevalent Heart Disease

Scripps Clinic has been designated a Center of Excellence by the Hypertrophic Cardiomyopathy Association, becoming the first location in San Diego County to be recognized for outstanding treatment of this common genetic disease, which involves an abnormal thickening of the heart muscle. “Hypertrophic cardiomyopathy, also known as HCM, can be a challenging disease, requiring care from a wide range of clinical specialists covering general cardiology, cardiac imaging, electrophysiology, heart failure and genetics,” said Jorge A. Gonzalez, M.D., director of advanced cardiovascular imaging and co-director of the Scripps Clinic Hypertrophic Cardiomyopathy Program at Scripps Memorial Hospital La Jolla. “Our program brings together experts in all of these fields who apply the latest diagnostics and treatments to patients who require long-term, follow-up care for this progressive condition.” 3natural Bionutrition Tricare Services TRICARE Prime members, upon authorization from their PCM, can take advantage of our all-natural nutrition services at NO COST to Active service members and their family members. A very affordable copay of $30 will be charged to Retirees. All Active Duty service members are automatically enrolled in TRICARE Prime. TRICARE Select members can also access our all-natural nutrition services without prior authorization from their PCM. Select members can self-refer and come directly to us for nutrition assistance. The pay structure for Select members depends on their sponsor’s classification, family status and enlistment date. | Spring 2019

Building a Stronger Foundation for our Downtown MainStreet Oceanside and the City of Oceanside Economic Development Division have collaborated to keep the community informed as we are improving our infrastructure to attract new retailers and residents to Downtown Oceanside. Over the next 2+ years there will be construction in downtown Oceanside. Upgrades will be made to storm drains, water and sewer lines, and new buildings will be constructed. A new parking garage will be opening and other spaces will be temporarily unavailable. New hotels and mixed-use properties are being constructed to develop the 9-Block Master Plan designed to revitalize Downtown Oceanside. Frontwave Credit Union Wins Award for Workplace Excellence for a Sixth Time Frontwave Credit Union (Frontwave) has received the “Award for Workplace Excellence” by Peter Barron Stark Companies (PBS) based on the results of their 2018 employee opinion survey. This is the sixth time that Frontwave has won this award for Workplace Excellence. The survey, conducted at the end of 2018, measured employee engagement and job satisfaction. Frontwave’s 2018 survey had an overall satisfaction score of 89.0, a significant increase of 4.4 percentage points from the 2016 survey, and 4.1 percentage points ahead of PBS’ 2018 Best of the Best PBS Benchmark. Tell Us Now App With the app “Tell Us Now!” residents can report nonemergency problems to the departments within the Land Use & Environment Group. You can report issues countywide related to pricing and scales (e.g. gas pumps, grocery stores), air quality (region wide), and code compliance (e.g. graffiti, abandoned vehicles) within the unincorporated area. The public can also report any road related issues such as potholes, signals, signs, and street lights. The public can simply download the app, fill out the information form, and submit their request to the County for resolution. The app is tightly integrated with LUEG’s permitting system which enables the request to go directly into the system reducing time and errors. The app enables the requester to track the progress of a complaint to resolution. Oceanside Chamber of Commerce Quarterly Journal | 19














The Oceanside Beach Resort will break ground on February 6, 2019. Here’s a quick timeline of CITY OF OCEANSIDE the long awaited hotel project! In March 2004, the City of Oceanside put out an Request For ECONOMIC DEVELOPMENT DIV. 300 NORTH COAST HIGHWAY QualifiOCEANSIDE, cation for hotel developer for the two city owned blocks at Mission, Myers and Pacific St. CA a 92054-2885 OCEANSIDE BEACH RESORT FOR NOTEWORTHY NEWS Many applicants responded andTARGET were narrowed down to four developers. In September 2004, a OCEANSIDE EAST is now open at 471 College Blvd. in the Mission The Oceanside Beach brokethe ground February 6, 2019. public workshop wasResort held with fouronhotel developers a version formalof presentation to City direct: 760.435.3357 Marketplace shopping center. This each Target isgiving a smaller the typical Target store which also includes a CVS Pharmacy and Starbucks. Target hired over 169 employees Council and comment was taken. In an April 2005, lifestyle City Council unanimously S.D. Malkin haspublic partnered with Two Roads Hospitality, international hotel company, to manageapproved the hotels. S. at thisHotels location. TheMalkin hotels will be operated by Joie de Vivre and Destination Hotels properties, featuring one 226-room fullD. 5-0.

CHECK US OUT ON service hotel on the south block of Pacific Street & Mission Avenue, and one 158-room boutique hotel across the street FACEBOOK & TWITTER In recent years Mission Marketplace has seen some great additions with Ross, PetSmart on the north block. Both hotels contain multiple restaurants, bars, and more 22,000 square internal andby Sprouts; tenants include Bigin Lots, Rite Aid, Fitness 19, feet The of Avenue and Much of the delay was will caused the other Great Recession latethan 2007, Redevelopment being meeting and function space. several places to eat like Ohana Hawaiian Bbq, Mountain Mikes Pizza and Victoria’s eliminated by the State in 2011, and a lawsuit won by Malkin, appealed, with Malkin prevailing in Mexican Food. Also coming into the center next year will be Golden Corral.

January 2017.

Zephyr Investors LLC purchased former drive-in site at 3480 near Foussat at and Checkthe out90 theacre Mission Marketplace website for Mission upcomingRoad events happening the76 in late July, 2018. In September,center: developer led for a two year extension of the time for the Pavilions project S.D. Malkin has partnered with the Two RoadsfiHospitality, an international lifestyle hotel company, which was originally approved in 2008 for a 950,000 square foot lifestyle shopping center, which was approved to manage hotels. The hotels by Citythe Council in November 2018. will be operated by Joie de Vivre Hotels and Destination Hotels continues c on page 2 properties, featuring one 226-room full-service hotel on the south block News of Pacifi Street & Mission Avenue, and one 158-room boutique hotel across the street on the north block. Both hotels will contain multiple restaurants, bars, and more than 22,000 square feet of internal 20 | Oceanside Chamber of Commerce Quarterly Journal Spring 2019 | meeting and function space. The historic Graves House, also known as “The Top Gun House,” will be moved off-site to be restored and then moved back to the north block as shop space. The

NEW HOTELS AND HOTELS IN THE PIPELINE Nerd Sports Center, 1523 S. Coast Hwy. Tambo Cafe, 190

South Coast Hwy. The new Fin Hotel opened in May 2018 at 133 S. Coast Highway with a modern, urban looking 27 room boutique hotel.

Fairfield Inn (Oceanside Blvd./ west of Vine – 99 rooms): City Project resubmittal under review. Community meeting to be Council approved the project on scheduled. Planning Commission May 9, 2018.hearing date anticipated in

commercial retail center at the northeast corner of Oceanside Blvd and Rancho del Oro, was approved by both the Planning Commission in October and the City Council in December. early 2019. 1010 Oceanside/Belvedere (124 rooms): Building 408 Pier View Way Hotel Golden Corral opened at 491 College Blvd. in the Mission plans are approved to construct the project. A two year received approval to renovate the Marketplace shopping center. At Pacific Coast Plaza, Staples extension of time, to old October 17, 2019, was approved Jeannette’s Cleaners into a 10by the relocated to 2180 B Vista Way, Five Below opened at 2154 City Council on February 7,boutique 2018. The applicant to room hotel with acontinues small Vista Way and Old Navy at 2150 Vista Way. In addition, the pursue funding and is optimistic construction can commence restaurant/café on the ground Coming soon... Senor Grubby’s has leased 311 N. Tremont center received approvals to construct a drive thru Starbucks soon. Motel 6/Miramar site anticipates at 901 N Coast fl The developer in downtown Oceanside. renovations in early and additional retail space in 2019. Hobby Lobby, 3514 Highway (138 rooms –beginning net increase of 77 rooms): The owner of NEW RESTAURANTS & RETAIL THROUGHOU 2019. OCEANSIDE NEWS College Blvd. in the College Plaza shopping center. The Poke the Motel 6 and Miramar restaurant has proposed to develop a OCEANSIDE with subterranean Café, at of 3910 Vista Way to the Home Depot. Dollar The project 6/Miramarparking. restaurant The City Oceanside sawadjacent many new businesses open in 2018, 138 room 2 story hotelMotel site at 901 N Coast Highway Tree over has leased the former & Easy at 4908 N River was reviewed at Developer’s Conference on October(138 3, 2018. with 237,344 sq. ft. Fresh of space leased. Approximately rooms – net increase of 77with rooms): Rd. and should by construction spring 2019. was Zephyr InvestorsinLLC 6 would be retained the new, 243,995 sq. ft. open of new completed 2018 A portion of the Motel Thestar owner ofconstructed the Motel 6 in and and a totalSouth, of 277,793sq. ft.Cleveland has started Over project purchased the 90 117 acreNorth former drive-in siteaconstruction. at 3480mixed-use Mission separately branded three hotel front of and Pierside St., 7-story 4,468 building permits were issued in 2018. Miramar restaurant has proposed Road near Foussat and 76 in late July, 2018. In September, adjacent to the Motel 6. with a 110 residential units, a club house, a pool on the sixth floor, and to develop a 138 room 2 story hotel the developer for a two year of the for the 12,138 ft. offiled retail on the first extension floor. City ofsq. Oceanside looks forward to helping youtime in this new with subterranean parking. year! #2019! Pavilions project which was originally approved in 2008 for a INDUSTRIAL NEWS 950,000 sf lifestyle shopping center, which was approved by GREATER RETAIL City CouncilDOWNTOWN in November 2018.RESTAURANTS Zephyr has not met&with staff to discuss their current plans for the site beyond the extension of time and grading activities to import dirt to raise the pads out of the flood plain.


Camino Town & Country shopping center, 2245 S. El Camin Real welcomed Winco Foods, Board and Brew, Auto Zon Sleep Number, Valerie’s Taco Shop, Phenix Salon Suite Gymboree Play & Music, and Nutrishop. Coming in 201 Donut Bar will open in the spring. Pro Body Warehouse opene at 1006Technology Mission Ave. and Auto has Zone has relocated Thornton Corporation leased 18,920 sftoat102 Mission Ave. in the Mission Square shopping center. Legre 2555 Jason Court Thornton is a Certified Repair Station Fit, manufacturing 515 Vista Way.capability Moonglade 102 Copperwood with forBrew, Aviation Life Support Wa Thornton Technology Corporation leasedmixed-use 18,920 sf atSystems 2555 Jason Court Thornton is a Certified Repair Station Pierside South, 117 North Cleveland St., ahas 7-story Ste E. including Starbucks, 3521 Cannon the Palm Tree Plaz Flotation Devices Rd. andinCargo Restraints. with manufacturing capability for Aviation Life Support Systems including Flotation Devices and Cargo Restraints. project with a 110 residential units, a club house, a pool on the Pirch, a fiElxture and appliance retailer for kitchen, andBB In the Camino Real North shopping center, bath Korean business a maker of premium acoustical products, has been awarded sixth floor, and 12,138 sq. ft. ofOceanside retail on the first flLamvin, oor. School outdoor products consolidated their El operations into Everbow their will soon open athas 2693 in the former Torito’s site, $150,000 in California Competes tax credits. of Hard Locks Escape Room, 212 North Coast Hwy., Ste F, Oceanside facility, including their corporate headquarters. 2535 Vista Way, Ste B., Amazing Lash Studio, 2515 Vista Wa They are located atCali 3817 Ranch Suite Salis inThe Artist Alley. The Bunker House, 322 North Cleveland St. Phase 1 of Pacific Coast Collection completed construction, was for toleased a unit of Magnaflow Exhaust. Ste B.sold Pho Ho$19.93M hasOcean the oldBlvd., Coco’s at 115. 3905 Missio new Fin Hotel opened in May 2018 at 133 S. Coast Magnaflow purchased the building for future expansion and will lease it out initially. International has moved into 3921 Oceanic, Suites 801/802. Monroe Boutique, 301 Mission, Suite 101A in Oceanside at the southeast corner of Mission and Douglas. Crunc Highway with a modern, urban looking 27 room boutique hotel. Salis creates liquid watercolors, inks and other products Terraces. Fat Joe’s Restaurant, 424 South Coast Hwy. Bella Fitness opened atof1767 Oceanside Blvd. color in to the Oceansid Fairfield Inn (Oceanside Blvd. /west of Vine – 99 rooms):can City Oceanside’s Economic Development Division provide you with a variety information and resources under the Dr. Ph. Martin label. Sadie Rose Bakery has purchased Lengua, Sportfisher Dr.on Honey’s Bistro, 608 Mission Council 509 approved project May 9, 2018. 408 Pier View Development Town and Country shopping center. Coming in 2019, Popeye help yourthe business thrive! Please contact the Economic Team Heights if you need any kind of assistance 2614/2616 Temple and will be relocating their Ave. Ramen Memna, 502 Mission Ave. Stay Golden Coff ee Way Hotel received approvalFor to more renovate the old Jeannette’s ChickenEconomic is proposed to replaceManager the demolished Pizzabakery Hut in th with your business. information, contact Tracey Bohlen, Development at and headquarters to Oceanside. Plans were submitted to the Company, 110 North Myers St. in the lobby of Oceanside Cleaners into a 10 room boutique hotel with a small restaurant/ Oceanside Town and Country shopping center at Oceansid 760-435-3351 or email at orbuilding Patricia department Mosher, Economic Development Specialist in October for tenant improvements. café on the ground fl oor. The developer anticipates beginning Springhill Suites Hotel. Benito’s Cafe, 610 Mission Ave. Blvd. and I5. M. BBQ opened at 2216 S. El Camino Real at 760-435-3357 or email at has leased 21,635 sf at 4654 North Avenue. The site renovations in early Redevelopment Rodeway North Inn (37at Texcel Orfi lia Winery and2019. Restaurant opened inof PierSide the North County Place shopping center. The new format B will be used to distribute industrial hose, fluidJournal sealing, and net N. newCleveland rooms): Application for a Revised Planat Lots opened | Spring 2019 Oceanside Chamber of Commerce Quarterly | 21Eclect 221 Ave. Pacifi c Coast SpiritDevelopment will be opening at 1702 Oceanside Blvd. in Best Plaza. hydraulic products. Oceanside business Lamvin, a maker of wereS.submitted on March 8 for Bistro a 117 room Marriott524 Residence 404 Coast Hwy. St. Tropez & Beyond, S Coast Vintage Design, 4259 Oceanside Blvd. in the Oceansid Inn with studio, one and two bedroom units, parking garage, premium acoustical products, has been awarded $150,000

SAN DIEGO’S BEST BUSINESS RESOURCE HELPS DREAMS COME TRUE ... continued from page 9 Fernanda and Angelo Capraro brought their love for cookies to California and ultimately launched what has become one of the fastest growing independent cookie manufacturers in the United States. Though the company has grown exponentially over the years, all orders are still baked with meticulous care in small batches at the company’s new 33,000 square foot bakery. “The SBDC made come true our dream of taking our cookie company to the next level. Cookies Con Amore are now available nationally and internationally and our sales continue to grow. We are now selling to all the Marshalls and TJ Maxx stores, Whole Foods, Sprouts, thousands of gourmet retailers as well as Costco,” explains, Fernanda Capraro, Co-Founder of Cookies Con Amore. “SBDC consultants worked with us on strategic planning, financial modeling and analysis to create systems that we built our business on. They also worked with us on establishing credit and obtaining an SBA loan to purchase our new facility. The SBDC consultants were with us every step of the way. And they continue to advise our business regularly,” continues Fernanda.

starting a business properly. It is a day and a half long “boot camp” on what it takes to start and run a business. Graduates then have the opportunity to work with an SBDC business advisor. In 2018, the SBDC Network helped over 3,019 small business owners create 162 new businesses and 785 new jobs; obtain $38 Million in capital infusion and $100 Million in contracts as well as increasing revenues by $62.5M. The North San Diego SBDC is only a click or phone call away- visit us at to register for workshops and the entrepreneurship academy or call 760-795-8740 for assistance. There is no cost for business advising and most workshops. Lynn Pittman is a small business owner and the marketing and outreach specialist for the North San Diego SBDC.

For those looking to start a business, the SBDC Entrepreneurship Academy provides guidance on

22 | Oceanside Chamber of Commerce Quarterly Journal

Spring 2019 |

On Armed Forces Day, Saturday, May 18, 2019, the Oceanside Chamber of Commerce will host Operation Appreciation. This event is a day of recognition and appreciation to all active-duty military stationed on Marine Corps Base Camp Pendleton and nearby military bases. Operation Appreciation began after 9/11 and has become a community tradition that has continued to grow with nearly 40 local and corporate sponsors and will be presented by Genentech and Frontwave Credit Union. Thousands of active duty military and their family members are treated to a day of free food, entertainment and a fun zone for kids, with inflatable jumps, rock climbing wall, kid’s crafts and face painting. While this event seeks to thank active duty military families, it is open to the general public. There is no charge to attend Operation Appreciation. Tickets can be purchased for the Fun Zone and food is also available for purchase. This year necessitates a venue change and Operation Appreciation will be held on Pier View Way and Coast Highway in downtown Oceanside. Opening Ceremonies will begin at the Pier Amphitheater at 11:00 a.m. after which the band Sonic Theory will perform and entertain guests. At Noon, food service will begin in the St. Mary’s Sea Center on Pier View Way. All Active Duty Military and their dependents must bring an Active Duty Military ID Card to get unlimited activities and a free lunch. There will be hamburgers, hot dogs served by the Oceanside Rotary Club and food from Buffalo Wild Wings, Pick Up Stix, Domino’s and desserts from the San Luis Rey Bakery. We are looking forward to continuing this important tradition of hosting and entertaining our military and their families. More information is available at | Spring 2019

Oceanside Chamber of Commerce Quarterly Journal | 23

TIPS FOR BUSINESS OWNERS FRUSTRATED WITH TRANSIENT ACTIVITY ... continued from page 15 transients inhabiting the streets, moving them, instead, into the hands of professionals who can provide for them help they need. Sgt. Jim also went into detail regarding the transient community residing in the riverbeds. His H. O. T. team has experienced many setbacks regarding this issue due to different laws and regulations put in place years ago to protect the nature of the riverbeds. He has classified this group of transients as the “Will-Nots” or the group of transients choosing this lifestyle. He describes this group as criminal, yet resourceful as they have created for themselves a livable, sustainable community. This group rejects all help even when it is directly offered

has succeeded in deterring transients from sleeping on their grounds.  The City of Oceanside installed lights and plays music in the tunnel detracting from its overnight coziness.  Call the non-emergency line  The H. O. T. team responds to ALL calls within an hour based on priority.  The team tracks the location of these calls and find trends where people are calling. Those areas are then regularly monitored for transient activity.  This helps them determine transient hotspots and areas that need more patrol.  If the H.OT. team comes out to that business/ area, have the employee or person who called the line sign for a citizen’s arrest.  They cannot physically arrest them, but they will ticket the transient individual, which will keep them away from that area as they do not want to deal with law enforcement.

by the H. O. T. team. In an effort to keep the riverbeds clean, Sgt. Jim explained that his team makes frequent trips down into the riverbed and removes all transients and garbage from the area. Unfortunately, this leads to heavy increase in the number of transient sightings in downtown Oceanside. Eventually, the transients return to their riverbed community, and the process begins once again. Since there is not a permanent solution yet for the transient population residing in the riverbed, Sgt. Jim recommends staying out of the riverbeds at night as they are loaded with traps. He says the bike and walking trails are safe, however, describing transient dangerousness as, “If you don’t bother them, they won’t bother you.” Although there are many moving pieces to completely resolving this issue, here are some tips Sgt. Jim recommended to decrease the number of transient run ins here in Oceanside.

24 | Oceanside Chamber of Commerce Quarterly Journal

 They cannot arrest them due to impacted jails and certain laws for public vs. private property.  Talk with other businesses in your area to make sure you are on the same page  If the entire area does not cater to transients, there will be less transient activity. For example, do not give transients food or water. They will keep coming back (and bring friends) knowing they have access to resources.  Continuously call the non-emergency line to show transient people they are not welcome.  Make sure other businesses are okay with signing for a citizen’s arrest. Phone numbers to call: Non-Emergency Line: (760) 435-4900 Sgt Jim’s Desk Number: (760) 435-4552 Sgt Jim’s Email:

Spring 2019 |

SERVING CAMP PENDLETON The USO has arrived at Camp Pendleton and in less than a year has already served more than 45,000 military members. For almost 80 years, the USO has been the nation’s leading organization serving men and women in the U.S. military, and their families, throughout their time in uniform. From the moment they join, through their assignments and deployments, and as they transition back to their communities, the USO is always by their side. Now service members at Marine Corps Base Camp Pendleton are able to easily access that support, with The USO Mobile Unit, “Sargent Sprinter” and a full-time center offering many valuable services and programs across the base. Marine Corps Base Camp Pendleton is the Corps’ largest West Coast expeditionary training facility and home of the I Marine Expeditionary Force. More than 38,000 military and family members occupy base housing and the base has a daytime population of 70,000 military and civilian personnel. As the first USO center on a Marine Corps Base, USO Camp Pendleton is unique but the mission remains the same- “strengthening America’s military service members by keeping them connected to family, home and country, throughout their service to the nation.” At Camp Pendleton, USO staff and volunteers have already held almost 300 events and brought together thousands of service members and their families in a variety of settings. Among other programs, USO Camp Pendleton holds a monthly “Craft and Coffee” event and regular “Make a Friend Mixers” for spouses, supports units and commands at holiday parties and other occasions and helps to support homecoming ceremonies across the base. Different large annual USO events are also held several times a year, and with volunteer support these events | Spring 2019

have become an invaluable part of the USO mission at Camp Pendleton. Volunteers at USO Camp Pendleton provided more than 800 hours of service in the first 10 months of operation and come from all backgrounds - military spouses, parents and families and civilian members of the community looking to give back. Each is given the incredibly rewarding opportunity to experience life aboard Camp Pendleton and provide some relief and fun for service members. With the opening of the new physical center in March, USO staff and volunteers now have even more opportunities to provide support. The new center includes offices for USO Camp Pendleton staff and a space for Marines and their families to hang out. USO Camp Pendleton center director Ann Jarvis said that her staff is excited about the center opening after many months of working from coffee shops, the USO Mobile Unit and even their own garages! “My staff and I are so excited to have a home on Camp Pendleton where we can carry out our mission,” she said. “We are able to host programs at the center as well as open it to service members and their families to use as a lounge and a place to also call home.” Mrs. Jarvis said the center has five video game consoles, six computers with free printing, a lounge area and a bistro providing free snacks. For more information about USO Camp Pendleton, visit or find us on Facebook.

Oceanside Chamber of Commerce Quarterly Journal | 25


By Scott Ashton The Oceanside Chamber is proud of our local businesses and want to take time out to highlight one of the great companies that call our community home. Since 1952, Frontwave Credit Union, formerly Pacific Marine Credit Union, has served the financial needs of Marines and Community Members. I recently connected with Frontwave Credit Union’s Chief Marketing Officer, Todd Kern, to talk about their recent name change and exciting happenings at Frontwave Credit Union.


You just recently changed your name to Frontwave Credit Union. How did you come to this decision?


Well Scott, we found that the name Pacific Marine Credit Union was polarizing and created confusion. We conducted a market research study in 2017 in which more than 25% of our members said that they did not feel a local friend would be able to use our credit union. Our own members! In fact two out of every three non-members in the community were unsure or felt that they could not use our credit union. Our name was not serving us well. After much discussion, we made a decision to change our name to better position us for continued growth and self-reliance as a not-forprofit credit union based in Oceanside.

Q: A:

So your decision to change your name was a strategic decision?


How did you determine and select your new name?


Through a lot of work. Our market research study included focus groups to get in-depth feedback from our members as well as non-members

That’s correct.

26 | Oceanside Chamber of Commerce Quarterly Journal

in our market. We matched this data with our historical roots to create a name that is a reflection of our history, legacy, philosophy of service, and commitment to our membership. As you know, there aren’t many communities like this one. Home to the world’s greatest fighting forces – and a community of people fighting every day for their families, their friends, and for what’s right. We believe Frontwave Credit Union evokes our historical ties to the Marines, the military’s First Wave of Fighters, while reflecting the community with authenticity and distinction. We wanted an evergreen name that would help us grow toward our future and evoke inclusivity while representing Southern California’s unique landscape and culture. Our new name and brand is bold, innovative and youthful that is open to the broader community while staying tethered to our historical roots tied to Camp Pendleton and MCRD.


Is anything else new at Frontwave Credit Union?


These are exciting times for Frontwave Credit Union. We are growing, innovating, transforming. In the last year and half, we have opened two new branches on Camp Pendleton, one new branch in Wildomar, and another in Escondido. We’ve launched a new website, enhancements to our Mobile and Online Banking platforms, launched new Mortgage products for first time home buyers along with VA loan products, and we are working on enhancements to our payment technologies in 2019. Our vision is to make Frontwave Credit Union the best place our members have ever banked, and we are dedicated to making financial dreams come true. Spring 2019 |

BUSINESS, EDUCATION, AND COMMUNITY PARTNERSHIPS ARE KEY TO A STRONG WORKFORCE PIPELINE IN OCEANSIDE By Dr. Nicole Magnuson Executive Director Oceanside Promise Nearly 1,500 students graduate from Oceanside Unified School District (OUSD) high schools each year. With diploma in hand they are deemed ready for the next step whether pursuing a postsecondary degree or certificate, starting a job or joining the military. But, are they really prepared to meet the needs of local, regional, and global businesses? According to the results of 2018 Global Talent Shortage Survey conducted by the Manpower Group, 46% of participating USA companies reported difficulties in finding talent with the skills they need to fill open positions. Currently, only 41% of OUSD’s high school graduates meet California’s college and career readiness standards known as A-G Requirements. The biggest concerns employers reported included a lack of applicants, job-seekers expecting higher pay than they can offer, and inadequate experience. Furthermore, 27% of employers reported applicants short on necessary hard skills or human strengths. With skills in communicating (written and verbal), collaborating, and problem-solving cited as the most valued human strengths. These “skill and strength gaps” then require employers to ramp up education and training programs for new and retained employees, which ultimately impacts the bottom line. One solution is for the Oceanside business community to lead the charge in developing skilled talent right here within our city. By forging strong partnerships with schools, colleges, and nonprofit organizations, local businesses can not only influence, but also directly impact how students are being prepared for the workforce. For example, the Oceanside Chamber of Commerce is a key partner of the Oceanside Promise. The Promise is a community-wide partnership united by a shared vision of every child and young adult reaching their fullest potential in college, career, and life. Earlier this year, the Oceanside Promise partners launched the Latino Young Men Success Initiative with the goal of better preparing our community’s Latino young men for postsecondary and life success. The need

emerged from an analysis of school district and college persistence data which showed Latino young men were lagging their peers in graduating from high school college and career ready and earning college degrees. Furthermore, according to PolicyLink’s National Equity Atlas, there’s a persistent wage gap between North County’s Latino population and other racial/ethinic groups which has social and economic implications for us all. The Oceanside Promise’s Latino Young Men Success Initiative provides several opportunities for businesses to get involved including: • Hosting a paid internship or two this summer that provides students with real world experience in a field of interest; • Offering an experienceship with your business including a job-shadowing day, company tour, or opportunity to participate in a scheduled workforce training; • Signing up to be a mentor or speaker and sharing your professional journey with students as opportunities arise. Latino male mentors and role models from a variety of professions are especially needed; and/or • Sponsoring a paid internship at a nonprofit organization or small business by donating $2,500 per intern to the Oceanside Promise. continued on page 28 | Spring 2019

Oceanside Chamber of Commerce Quarterly Journal | 27


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The U.S. Chamber of Commerce provides these additional recommendations for businesses: 1) Attend local school board meetings to voice local workforce needs; 2) Collaborate with local schools to promote workforce needs and to support workforce readiness; 3) Set up career exploration days for students to visit local businesses. Finally, nonprofit organizations supporting youth development are always looking for business leaders to get involved on boards, taskforces, and as advisors. Seek out ways to contribute your skills and knowledge to improving workforce readiness and our local community. The Oceanside Promise is actively seeking business community partners as mentors, internship and experienceships sites, and sponsors for the Latino Young Men Success Initiative. Partnerships can be customized to meet your needs and those of the students involved. To learn more, visit or call 760.966.4067.

MEASURE X OVERSIGHT COMMITTEE Joshua Van Orden of Oceanside Therapy Group has been appointed to represent the Chamber and Oceanside business community on the City’s Measure X Citizens’ Oversight Committee. Van Orden is Immediate Past Chair of the Chamber Board of Directors and also serves as chair of its Military Affairs Forum. The purpose of the Measure X Citizens’ Oversight Committee is to review and report on the City compliance with the provisions of Measure X, particularly with respect to the City’s accounting and expenditure of Measure X revenues. The committee held its first meeting in February with members being briefed on the Brown Act, city budget process and Measure X process.


“Where Families Come First” • Pediatric Speech/Language Therapy • Pediatric Occupational Therapy • Pediatric Physical Therapy


760.529.4761 fax 3355 Mission Avenue, Ste. 123, Oceanside, CA 92058

28 | Oceanside Chamber of Commerce Quarterly Journal

Chamber Recognizes Top Marines and Sailors, Military Spouses of the Year In February, the Oceanside Chamber hosted its Annual Enlisted Recognition Reception at the Veterans Association of North County. Over 30 Marines and Sailors, chosen by their respective commands, were recognized for their excellence in service to our country. The Chamber also recognized its annual Military Spouse of the Year, with the award being shared by Maggie Meza and Arika Ferguson. The event was presented by Pioneer Services, and sponsors included Frontwave Credit Union, Genentech, Navy Federal Credit Union, San Diego Gas & Electric, Oceanside Therapy Group and Hydranautics – A Nitto Group Company. Spring 2019 |

Calling all fighters. There aren’t many communities like this one. One foot in the Pacific, the other in the desert. Home to the world’s greatest fighting forces — and a community of blue-collar fighters. People working every day for their family, their friends, their community. Working to carve out a better life for themselves in a patch of California that’s more focused on authenticity than image. More substance than show. Our members spend their days working. And their free time playing. They plan. They grow. They fight for what’s important. And when they bank, they bank here. We fight for our members. Because we’re Frontwave Credit Union. And we’ve got your back.

Banking Lending Saving Planning | 800.736.4500

Oceanside Chamber of Commerce 928 N. Coast Highway Oceanside, CA 92054


Oceanside Chamber of Commerce Quarterly Business Journal Published by the Oceanside Chamber of Commerce All Rights Reserved


Tri-City Medical Center is proud to be recognized by the American Heart Association in the achievement of four prestigious awards through their Get With The Guidelines® and Mission: Lifeline® programs. These awards are indicators of hospitals attaining the best in quality improvements and standards for patients which are assessed each year. Because you and your family deserve the very best. Tri-City Medical Center 4002 Vista Way, Oceanside, CA 92056 • 855.222.TCMC(8262) •

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